Mudrika Graphics - Brand manual by Anagha Narayanan

Brand guidelines

Brand Manual A brand manual is a rule book made to maintain consistency for anyone who has to produce for the brand. It talks about design specifications and mentions the do's and don'ts. A brand manual becomes important to ensure that the design language set is not changed over time.

CONTENTS Identity

The symbol Symbol grid Symbol construction Symbol sizes

Brand style

Colour Colour usage Angle Dots

Typography

Logo Typeface used Logo lockup Logo placement Logo misusage

Stationery

Business card Letterhead Envelope Stamp Wrapping paper Diary

Applications Logo on book

MUDRIKA GRAPHICS

Introduction Mudrika Graphics, set up in 1994 is a 23 year old quality offset printing press located in Hyderabad. They cater to a niche market. They believe in producing quality prints promising timely delivery. Right from the design to print stage, Mudrika Graphics is proud of their error free content and prints. Their work mainly includes books, annual reports, brochures, pamphlets and journals. The identity brings out the attributes of Mudrika Graphics which are steady, self sufficed and simple.

IDENTITY

The symbol The symbol integrates a folded paper, which forms an M enclosed in a circle. The idea of this was to show the two main elements of print - paper and the circle representing overlay of the CMYK dots forming a correct registration.

MUDRIKA GRAPHICS

Symbol grid The grid must be followed in case of replication of symbol onto a bigger surface. The symbol may be painted onto a display board or any of the printing machines.

IDENTITY

Symbol construction The symbol is constucted with a circle cut by 45Â° lines, which is continued as a brand style. No sharp edge is provided in the symbol, which must be kept in mind while reconstruction or replication. The letter M in the symbol is formed by the folded top left corner of the paper.

MUDRIKA GRAPHICS

1 cm

Symbol sizes The symbol is clear across various sizes and can be used depending upon the application it must be used for. The size of the symbol must only be reduced proportionately.

BRAND STYLE

C: 100

M: 98

R: 44 G: 49

Y: 3

K: 4

B: 138

Hex: #2b3089

C: 0

M: 0

R: 255

Y: 0

G: 255

K: 0 B: 255

Hex: #FFFFFF

C: 0

M: 0 R: 0

Y: 0 G: 0

K: 100 B: 0

Hex: #000000

Colour palette The colour palette must be strictly followed in all applications of Mudrika Graphics. The blue is used to show reliability and simplicity. Bright colours were not used to avoid distraction.

White symbol on blue background

Blue symbol on white background

Black symbol on white background

Colour usage Only the above mentioned colour combinations must be followed across various applications.

MUDRIKA GRAPHICS

Blue dots on white background

White dots on blue background

Dots Dots are used as a graphic element to show the grids and layouts followed in the process of book design. The dot size and space between the dots must be equal and consistent. Diameter of dot is 0.4mm. Distance between dots is 3.15mm.

Top left cut

Angle The style of 45Â° angle cut must be used in applications where it is required. The cut is followed on the top left corner, imitating the M of the symbol.

TYPOGRAPHY

Logo The logotype is set in italics in order to match the angle present in the symbol. This logo must be used without altering the font weights or positioning of the type.

MUDRIKA GRAPHICS

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b

c d e

f g

p q

u v

w x y z 0 1

4 5 6

s t

7 8 9 .

i j

l m n

! ? = + -

Rubik regular

Regular Italic Bold italic Styles used

Rubik Rubik is a sans serif font family with slightly rounded corners designed by Philipp Hubert and Sebastian Fischer. The typeface is chosen to match the volume and minimal roundedness of the logo. It is used only for the logotype and information about Mudrika Graphics.

o 3

TYPOGRAPHY

A B O P a b o p 2 3 - *

C D Q R c d q r 4 5

E S e s 6

F G T U f g t u 7 8

H V h v 9

I W i w .

J X j x /

K L M N Y Z k l m n y z 0 1 ! ? = +

Halant regular

Regular Styles used

Halant Halant if a seirf font family supporting both Latin and Devanagiri. The Latin glyphs were deisgned by Jonny Pinhorn for Indian Type Foundry, published in 2014. The typeface is chosen as it is formal and compliments the brand typeface well. It is used only for long continuous text.

MUDRIKA GRAPHICS

Horizontal lockup

Vertical lockup

Logo lockup The logo has two lockups in order to best fit the surface. Only the above two lockups must be used.

TYPOGRAPHY

Logo for horizontal surfaces

Logo for square surfaces

Logo for circular surfaces

Logo for vertical surfaces

Logo placement The above logo placements must be used according to the surface that it will be printed on.

MUDRIKA GRAPHICS

Do not outline

Do not change the colour

Do not tilt

Do not change the size

Do not compress

Do not enclose

Do not crop

Do not add effects

Do not overlay text

Logo misusage The logo should not be changed in a random manner. The above mentioned should strictly be avoided to keep the brand identity unaltered.

STATIONERY

STATIONERY 50mm

86mm

V. L. Narayanan Proprietor 7-1-276/1/B/11, Suprabhat Nagar, Hyderabad. C: 9246526137 vl_narayanan@yahoo.com

Business card The size of the business card is 2â&#x20AC;? x 3.3â&#x20AC;? (50mm x 86mm). The logo size is 36mm x 32.5mm. The top left corner should be cut along the line. The type is set in 8.5pt size. Rubik bold italic must be used for the name. Rubik italic must be used for the title. Rubik regular must be used for other details. The business card should always be blue print on white paper. It can be screen printed or digital printed.

MUDRIKA GRAPHICS

210mm

Mudrika Graphics 7-1-276/1/B/11, Suprabhat Nagar, Hyderabad - 500018. C: 9246526137 vl_narayanan@yahoo.com

297mm

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V. L. Narayanan

Letterhead - Normal The size of the letterhead is 210mm x 297mm. The logo size is 60mmx26mm. The top left corner should be cut along the line. Rubik regular set in 8pt must be used for the information about Mudrika Graphics. Halant regular set in 10pt must be used for body text. The logo must be printed in blue with all the text in black on a white paper. It can be off-set printed or digital printed.

STATIONERY

210mm

Mudrika Graphics 7-1-276/1/B/11 Suprabhat Nagar, Hyderabad - 500018. C: 9246526137 vl_narayanan@yahoo.com

297mm

V. L. Narayanan

Letterhead - Exclusive The size of the letterhead is 210mm x 297mm. The logo size is 60mmx26mm. The top left corner should be cut along the line. Rubik regular set in 8pt must be used for the information about Mudrika Graphics. Halant regular set in 10pt must be used for body text. The logo must be printed in blue with all the text in black on a white paper. It can be off-set printed or digital printed.

MUDRIKA GRAPHICS

215mm

110mm

7-1-276/1/B/11, Suprabhat Nagar, Hyderabad - 500018. C: 9246526137

93mm

Envelope - Normal The size of the envelope is 215mm x 110mm. The logo size is 70mm x 31mm. The logotype can be used in isolation only in the envelope. The top left corner of the flap should be cut along the line. The logotype is set in 16pt Rubik bold italic and Rubik italic. Rubik regular set in 8pt must be used for the information about Mudrika Graphics. All graphics must be printed in blue on a white paper. It can be off-set printed or digital printed.

STATIONERY

215mm

110mm

7-1-276/1/B/11, Suprabhat Nagar, Hyderabad - 500018. C: 9246526137

93mm

Envelope - Exclusive The size of the envelope is 215mm x 110mm . The logo size is 70mm x 31mm. The logotype can be used in isolation only in the envelope. The top left corner of the flap should be cut along the line. The logotype is set in 16pt Rubik bold italic and Rubik italic. Rubik regular set in 8pt must be used for the information about Mudrika Graphics. All graphics must be printed in blue on a white paper. It can be off-set printed or digital printed.

MUDRIKA GRAPHICS

40mm

Stamp The size of the stamp is 40mm x 40mm. The positive and negative spaces of the stamp must not be altered. The logotype is set in Rubik bold and Rubik regular. The stamp must be used only with blank or blue ink.

STATIONERY

840mm

595mm

Wrapping paper The size of the wrapping paper is 840mm x 595mm and the bigger sheet measures 1190mm x 840mm. The logos must be embedded in the dot grid at an angle of 45Â°. The size of the logo is 50mm x 22mm. All graphics must be printed in blue on a white paper. It must be off-set printed only.

MUDRIKA GRAPHICS

148mm

June

Diary 2017

210mm

Front

Spine

Diary The size of the notebook is 148mmx210mm. The size of the logo is 48.2mm x 42.5mm. The diary is of 250 pages. Rubik regular in 12pt and 25 tracking is used for â&#x20AC;&#x2DC;Diary 2017.â&#x20AC;&#x2122; Rubik bold italic in 20pt must be used for month names. The book must be offset printed and perfect bound.

Pages

APPLICATIONS

APPLICATIONS 210mm

297mm 20mm

7-1-276/1/B/11, Suprabhat Nagar, Hyderabad - 500018. C: 9246526137

Logo on publications If the size of the publication is 210mm x 297mm, size of symbol should be 20mm. The size of the symbol and logotype must be reduced together proportionately. Hence the relationship between the book and the symbol is Size of symbol = (Size of book) / 10.5 Only the horizontal logo lockup must be used. Rubik regular set in 8.5pt must be used for information about Mudrika Graphics below the logo. If the publication is a single colour publication, black logo must be used. If the publication is a multi colour publication, blue logo must be used. The information about Mudrika Graphics must be in same colour as the logo, as per the publication.

MUDRIKA GRAPHICS

Mudrika Graphics 7-1-276/1/B/11 Suprabhat Nagar, Hyderabad - 500018. C: 9246526137 vl_narayanan@yahoo.com

Respected Sir, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ex metus, fermentum vitae turpis a, corper posuere mi. Cras facilisis ipsum et diam efficitur venenatis. Ut elementum lectus ut ex tristique laoreet. Integer id tempor purus. Vivamus porttitor sem quis risus auctor, at rhoncus risus vestibulum. Duis arcu lorem, tincidunt in nulla nec, molestie pellentesque nunc. Donec eget pulvinar ipsum, finibus feugiat purus. Proin metus ante, bibendum ut odio vitae, efficitur suscipit lacus. Curabitur aliquam erat sit amet libero feugiat luctus. Suspendisse leo dolor, ullamcorper nec urna ut, mattis congue libero. Donec in feugiat sem, sit amet lacinia libero. Pellentesque non viverra nibh, eget faucibus lacus. Morbi a est vitae dui tempor suscipit. Vivamus mattis sed nulla eget maximus. Mauris porttitor mauris lacus, eu vestibulum ex pulvinar at. Integer tincidunt, urna quis facilisis gravida, lorem dolor condimentum eros, sit amet laoreet eros quam ac nisl. Suspendisse vestibulum aliquam lobortis. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Pellentesque sed diam in urna tincidunt sagittis. Nunc maximus nibh pharetra, ornare risus nec, iaculis eros. Curabitur nibh risus, vulputate ac enim ac, tempus suscipit nunc. In eu viverra felis. Pellentesque pretium ligula id auctor convallis. Duis at elit at enim ultrices mattis in nec turpis. Curabitur porttitor elementum nisi, id luctus odio porta sit amet. Donec ut leo nulla. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc laoreet lacus arcu, pretium venenatis eros condimentum ut. Fusce sit amet scelerisque nulla. Nam tincidunt accumsan felis, in tristique orci lacinia nec. Duis suscipit suscipit lacus, eu maximus erat auctor eget. Nam interdum sodales lacus. Sed accumsan dui id tellus eleifend imperdiet ut vitae urna. Mauris at mattis nisi. Nulla at odio eu nisi gravida maximus. Nunc consectetur pulvinar turpis, non pharetra odio lobortis sit amet. Vivamus sollicitudin sit amet ante quis molestie.

V. L. Narayanan

Mudrika Graphics 7-1-276/1/B/11, Suprabhat Nagar, Hyderabad - 500018. C: 9246526137 vl_narayanan@yahoo.com

V. L. Narayanan

7-1-276/1/B/11, Suprabhat Nagar, Hyderabad - 500018. C: 9246526137

APPLICATIONS

Diary 2017

V. L. Narayanan Proprietor 7-1-276/1/B/11, Suprabhat Nagar, Hyderabad. C: 9246526137 vl_narayanan@yahoo.com

Typefaces used for book Gotham Open sans Cabin

Compiled and designed by Anagha Narayanan

Published in 2017