CSR REPORT
2019
THE MOST BEAUTIFUL GIFT COMES FROM NATURE 100% EMOTION 0% ENVIRONMENTAL IMPACT
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2019
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Editorial (Frédéric Delloye Anaïk CEO)
Anaik, world leader in emotional, ethical and responsible marketing
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Our wish: be better for the world
Managing overall performance
TABLE OF C ONTENTS 26
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A professional project for everyone
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Made in anaik, our responsible purchasing policy
Highlights of 2019
Our products have style and meaning
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Optimized and responsible logistics flows
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Quality, a major challenge of customer satisfaction
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ÉDITO
Promotion: futile or useful? Question of meaning!
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2019
EDITORIAL
In a context of withdrawal to avoid the risks, the promotion seems to be against the grain. Would the discourse of consuming more, going out, spending and enjoying life be inappropriate and obsolete? Is this the end of the consumer society? Are we entering a society of decline? I do not believe that. Each crisis leads to the evolution and accelerates the fundamental change. Obviously, the decline in the purchasing power of households, the decline in corporate performance and the over-indebtedness of the states will be the influencing factors which will try to bring us back to the world of yesterday, that of the mass consumption and the lowest price, whatever the social and
environmental costs. Naturally, at Anaïk, we want to seize the opportunity to accelerate in our mission «100% emotions and 0% environmental impact». Make the promotion cheerful and transparent. Allow the consumers to have fun and give meaning to their purchases. No, the promotion is not futile, nor useful but essential to wake up our economy. It creates a link between the brands and their consumers. It generates the positive emotions. It strengthens the links on the social networks. This is the reason for the products we design: promotional gifts, boxes and accessories. The choice of Anaïk is to accelerate the transformation of its economic model by using the digital tools even more widely and by intensifying the circular economy. In addition, there is a change in the governance and its actions to improve the working conditions in factories. This year again, we are renewing our membership in the Global Compact of the United Nations. Frédéric DELLOYE CEO
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ANAIK, LEADER IN
ANAIK , LE ADER IN EMOTIONAL , ETHICAL AND RESPONSIBLE MARKETING
The job of AnaĂŻk is the emotional marketing through the gift and play. We design and supply the tailor-made promotional items, associated with the digital solutions. Inventing the creative solutions to strengthen the link between the brand and its customers, thereby generating the positive and lasting emotion with the consumer is our goal!
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2019
INNOVATION SHARING EXPERTISE INTEGRITY
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111 EMPL SPREAD OV ANAÏK AMERICA A
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ANAÏK FRANCE
73
219 ACTIVE CUSTOMERS IN 22 COUNTRIES 5O MILLIONS TURNOVER 29 MILLIONS PIECES ORDERED
LOYEES, VER 6 SITES 3 ANAÏK DUBAI DUB
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ANAÏK ASIA 20 HK
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SINGA PORE
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CHINA
OUR WISH:
OUR WISH: BE BET TER FOR THE WORLD Anaïk begins a profound transformation of the company. We want our commercial activity to serve to meet the economic, social and environmental challenges. The 2030 agenda and its 17 SDGs (Sustainable Development Goals), a framework set by the United Nations,
guide us to prioritize the actions to be carried out and accomplish our civic actions. Our CSR policy, Anaïk Experience, is made up of 4 lines of actions which are applied on a daily basis, by all employees and at the heart of each of the company’s businesses.
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2019
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OUR WISH:
OUR PRODUCTS HAVE STYLE AND SENSE
Designing and producing tomorrow better than today is what drives us! Intensify, as much as possible, our eco-responsible offer to materialize our values through ever more creative, innovative and sustainable products.
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2019
A PROFESSIONAL PROJECT FOR EVERYONE
The first asset of AnaĂŻk is the team that we welcome and train. The company is a common human entity within which we want to develop an active and benevolent listening ability.
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OUR WISH:
STRENGTHEN PROFESSIONAL LINKS
Take the advantage of technological opportunities to facilitate the sharing and access to information, strengthen the professional relationships. We want to create the link between our employees, our customers and our suppliers.
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2019
MAXIMIZING OUR SOCIAL IMPACT
The ethics is a fundamental value for AnaĂŻk and represents our best guarantee. We want to work with the respect for our international business partners, the law and ethics to remain credible and honest in our choices and relationships.
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MANAGING OVERALL PERFORMANCE
MANAGING OVER ALL PERFORMANCE
Each year, AnaĂŻk assesses its CSR performance via the Ecovadis platform. The 2019 assessment shows a score of 58/100, stable compared to 2018. This positions us among the 30% of the highest rated companies and above the sector average on all chapters.
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2019
KPI
CHRISTINE BOURGE, CSR Manager
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Ecovadis is a precious help in evaluating and steering our CSR policy. Since 2015, Anaïk has grown by 12 points. Beyond the objective identification of our strengths and our areas of progress, the platform also allows us to position ourselves in relation to companies in our sector and thus develop the best practices. We agree to share this assessment transparently. Today, 17 international groups, active or potential customers of the company, have access to the details of our assessment. Anaïk also more recently became a client of Ecovadis to encourage its suppliers to have themselves assessed. We support them in the process by sharing our experience.
ENGAGEMENTS 2020 2020 COMMITMENTS •Atteindre le score de 62 points (+4)
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• Reach the score of 62 points (+4) •Partager nos bonnes pratiques avec nos fournisseurs • Share our good practices with our suppliers
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Launch of our ÂŤAnaĂŻk ExperiencesÂť CSR policy, led by our CEO and all the employees. AnaĂŻk affirms its desire to endow itself with a mission and commits the company to an innovative approach that generates value.
#No Plas tic Chal lenge
As the part of European Sustaina
AnaĂŻk is launching its #NoPlastic
the many festive events (breakfa
etc.) are without the plastics. W
no longer use disposable dishes.
During its second participation in the LuxePack show in New York, AnaĂŻk affirms its positioning as the supplier of innovative and eco-responsible packaging solutions.
THROUGHOUT THE YEAR‌ Anaïk wishes to extend its sphere of influence to advocate for the deployment of concrete actions to achieve the SDGs. We have thus testified at 10 conferences bringing together nearly 450 people, as the part of the World Forum, that is about the Produrable and Global Compact and other events.
HIGHLIGHTS 2019 WHAT’S NEW?
able Development Week,
cChallenge. From now on,
asts, customer meetings,
We supply food in bulk and
.
Le 6 juin, Anaïk convie l’ensemble de ses clients à un Êvènement de prÊsentation de sa collection de bagagerie Anaïk x Wings of the Ocean. Anaïk affirme son engagement pour limiter le recours
To celebrate the 5th anniversary of the SDGs and put the company on the 2030 Agenda, AnaĂŻk is organizing
the employee information and awareness campaign. https://www.anaik.com/ mail/2019/0919/ODD/FR/
AnaĂŻk obtains the Oekotex-100 certification,
index.html
issued by IFTH. This certification allows the
promotion of a textile offer free of harmful substances for the consumers.
aux plastiques et contribuer Ă la prĂŠservation des ocĂŠans. https://anaik.com/business/wingsoftheocean/
26 employees (stylists, salespeople, buyers), spread over 6 sites, were trained in the eco-design. Everyone now has the skills to develop the commercial offers with the reduced environmental impact.
OUR PRODUCTS HAVE STYLE AND MEANING
OUR PRODUCTS HAVE STYLE AND MEANING
2019 has marked an important turning point in the construction and promotion of our offer. Our products shall always be as creative and personalized to meet our customers’ codes and we now want them as eco-friendly as possible. The 2 aspects are inseparable.
EMPLOYEES HAVE BEEN TRAINED IN THE ECO-DESIGN
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2019
The collection of ever more creative, innovative and responsible products can give the style and meaning to the emotional marketing campaigns of our customers and satisfy the end consumer. AnaĂŻk Now is the internal reference system that AnaĂŻk has set up to guide our eco-design approach and set the demanding and evolving criteria.
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OUR PRODUCTS HAVE STYLE AND MEANING
OUR PRODUCTS HAVE STYLE AND MEANING
We have created a range of the luggage made from plastic bottles and bearing the logo of the Wings of the Ocean association, a marine depollution association. Thanks to a remarkable collaborative work of the various actors of the transformation sector, we are able to trace the productions from the transformation of the bottles into wires until the finished product.
3% of the turnover generated by this range of products is donated to the association to support it in its action in the field. WEBSITE : HTTPS://ANAIK.COM/BUSINESS/ WINGSOFTHEOCEAN/
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2019
PACKAGING
Our goal: No more individual packaging from now to 2025! To warmly thank our customers who review their logistical and regulatory constraints to help us achieve this. When it is not yet possible to completely remove the packaging, we offer alternative solutions without virgin plastic to minimize the environmental impact.
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OUR PRODUCTS HAVE STYLE AND MEANING
OUR PRODUCTS HAVE STYLE AND MEANING
MARIANNE NOUGUEZ, Designer
2020 COMMITMENTS • 25% of our “Anaïk Now” quantities • 60% of our individual packaging without virgin plastic • Extend our product certifications: GRS and GOTS
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2019
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Designer for more than 10 years at Anaik, the profession is in the full eco revolution! Design, fibers, components, packaging, print… systematically pass through the eco-design filter. It is clear that the eco-anxiety generates the innovations and new solutions! Who would have thought, 5 years ago, that we could develop RPET products by knowing the number of bottles closely? Or that it would be possible to replace the part of a plastic object with the wheat residues?
As a designer, this transition is extremely rich and creative. It pushes us to be in constant search and to review our achievements: In the eco-design, there are many «false friends» and the common sense is not always enough! For this, it is important to be regularly trained by experts in the field, as we have been able to be, in particular by Brigitte Kahane, founder of the observer for the eco design.
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A PROFESIONAL PROJECT
A PROFESIONAL PROJECT FOR EVERYONE
We firmly believe that the main capital of Anaïk’s company is its team! Fostering the integration, skills, cooperation, working conditions and tools, motivation and commitment are naturally the levers of performance, adaptability and sustainability.
KEY FIGURES
PARITÉ HOMMES FEMMES ÂGE MOYEN
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PARITÉ CODIR
ANCIENNETÉ MOYENNE NOMBRE DE CDI
2019
THE DEVELOPMENT OF THE EMPLOYEES
To support each of our employees in their career development and to best respond to the challenges of the company, each employee meets his manager quarterly in individual interviews, thereby assessing the performance and the support needs. An individualized training program is set up through the internal educational sessions and with the help of external service providers.
INTERNAL TRAINING
EXTERNAL TRAINING
4.9 HOURS*
6.8 HOURS*
*EMPLOYEE ON AVERAGE
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A PROFESIONAL PROJECT
A PROFESIONAL PROJECT FOR EVERYONE
VANCE HSUEH, Senior Textile Engineer
2020 COMMITMENTS •A transparent and inclusive HR policy •Level of the employee engagement: 82% •95% permanent workers
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2019
“
I joined Anaik almost one year & a half and saw so many fresh things: various materials, numerous partners, and the culture which made me never regret to be one part of our company, such as: - Focus on “Product”, the team shared thoughts, exchanged ideas to offer creative design, solutions to assure it’s responsible products. - The specially offer - “Made in Anaik” strategy to control our supply chain more transparent and reliable, it’s a tough mission, but I pretty sure it will make us stand out from our competitors;
- And devote to substantiality with green and healthy business strategy and we commit to what we say; - Also it’s generous to provide the cross function training & opportunity on-site to me to know how to work better. Those are really great experience which are making me from good to great. Looking forward to dedicate myself to add more value to the company and succeed with each small steps that took.
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MADE IN ANAIK, OUR RESPONSIBLE PURCHASING POLICY
MADE IN ANAIK, OUR RESPONSIBLE PURCHASING POLICY Anaïk places the relationship with its suppliers at the heart of its responsible purchasing strategy. Transparency and ethics are the values we share. Our impacts are numerous: product quality, social compliance, traceability, environmental impact, regulations, origin of manufacturing ... and together, we work on this every day. Traceability is at the heart of our concerns. We thus strengthen our mastery of the value chain and allow our customers, by providing them with the necessary evidence, to communicate with their consumers. It is Made in Anaïk!
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ACTIVE FACTORIES IN 9 COUNTRIES
64.7% 30
OF OUR PURCHASES VIA SMETA AUDITED FACTORIES
2019
EVALUATION OF CSR PERFORMANCE If the level of social compliance of the manufacturing sites remains an essential control point, we want to manage all of the challenges of CSR with our partners. This is why we engaged our main suppliers of goods and service providers in a first evaluation campaign via Ecovadis. The launch of this initiative has been an opportunity for us to organize a Supplier Day in China. X suppliers and service providers were thus brought together with Anaik’s teams and one of our major customers to present the program, give it its full meaning and set our objectives.
19 SUPPLIERS OF TIERS 1
AND 2 HAVE BEEN EVALUATED
We are committed to diversifying ORIGINS OF our manufacturing origins to minimize the supply risks, MANUFACTURING enhance local know-how and reduce our environmental impact. In 2019, our products were distributed over China, India, Pakistan, Turkey, the United States and Europe.
501 875 PIECES WERE MANUFACTURED IN INTRA EC THEY WERE DISTRIBUTED IN 6 COUNTRIES: FRANCE, SPAIN, ITALY, PORTUGAL, BULGARIA AND POLAND
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MADE IN ANAIK, OUR RESPONSIBLE PURCHASING POLICY
MADE IN ANAIK, OUR RESPONSIBLE PURCHASING POLICY
SEVERINE TOUTAIN, Group Purchasing Director
2020 COMMITMENTS • 40% of our purchases from suppliers assessed by Ecovadis • Develop more local supply areas • Increase the level of traceability in our supply chains
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2019
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Following the rapid international expansion and restructuring by eco-systems, Anaïk needed to redefine its purchasing strategy and optimize its relationship with its suppliers. I take up my position as Group Purchasing Director in this context with the desire to encourage ever more demanding and responsible purchasing which is the hallmark of Anaïk. I knew Anaïk as a client a few years ago. It is a company which already stood out on the market by its sincere commitment in favor of the planet, Anaïk was a pioneer ... After a long
experience abroad, I find at Anaïk this same desire to register in sustainable development which makes so much sense today, a desire animated by collaborators extremely mobilized on this subject. Whatever their size or location, we will therefore support our partners in their process of piloting traceability and support them in all their social and environmental initiatives.
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OPTIMIZED AND RESPONSIBLE LOGISTICS FLOWS
OPTIMIZED AND RESPONSIBLE LOGISTICS FLOWS Anaïk delivers to its customers all over the world. This requires the establishment of complex logistics flows and represents an important part of the company’s environmental impact. The large import routes are preferred by sea and the routes are designed to minimize the road trips. The logistics service is now the part of the process of purchasing goods and services to increase the sustainability of our practices at all levels.
KEY FIGURES
DELIVERY RATE TO DATE: NUMBER OF PROVIDERS:
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90%
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2019
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For several years, we have been committed to optimizing our flows while maintaining the best service expected by our customers. In 2019, we worked with our main service providers to identify the best practices and raise awareness of our shared responsibility in the face of climate challenges. We are
thus initiating a more responsible approach to selecting and coordinating our partners in order to reduce our environmental impact together.
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Also, we invited our 3 main service providers to assess their RSE practices via the Ecovadis platform, to allow them to identify their areas for improvement both environmentally and socially.
XAVIER CAUDROY, Logistics coordinator
2020 COMMITMENTS • 65% of our logistics flows entrusted to service providers with a score higher than 46 on Ecovadis • Implementation of a new code of conduct and an ethical charter • Integrate a CO2 emission calculator from our transport in our ERP
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QUALITY, A MAJOR CHALLENGE OF CUSTOMER SATISFACTION
QUALITY, A MAJOR CHALLENGE OF CUSTOMER SATISFACTION
CHIFFRES CLÉS
SATISFACTION RATE :
94.6%
MAN-DAYS DEDICATED TO QUALITY :
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1422
ANAIK offers a wide range of products for customers with different expectations all over the world. This implies that we control the quality of the goods and that we ensure their regulatory compliance. Based on our experience, we are refining our anticipation of risks. We are implementing, through the concrete acts, our real desire to identify the problems and resolve them in advance. During this year 2019, the big change was to reorganize the ANAIK quality service so that it was more transversal. This keeps everyone’s best practices while ensuring a level of service adapted to the expectations of our customers. We have also reworked our procedures, our tools, the skills upgrading of our teams in order to always better secure our productions.
2019
“
At the heart of our daily concerns, we strive to provide the optimal service to our customers and thus deliver the quality products to consumers. The consumer satisfaction remains the primary desire of the 9 ANAIK
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people dedicated to quality, but above all of all the ANAIK teams. We know that producing and delivering the quality products is a key commitment to our sustainable approach.
ALINE PILLEZ, Quality Manager
2020 COMMITMENTS • 2019 satisfaction rate maintained - 90% threshold • Perfect our tools and improve the animation of external partners.
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LET’S MEET BEGINNING 2021
2020 MARKS AN UNPRECEDENTED TURNING POINT AND SOME OF THE COMMITMENTS MADE AT THE END OF 2019 FOR THIS YEAR WILL BE REVIEWED.
LET’S MEET BEGINNING 2021 TO SHARE OUR 2020 BALANCE SHEET!
CONTACT : Christine BOURGE c.bourge@anaik.com
Back picture : September 12, 2019 - Anaïk Group annual seminar Photograph : Isabelle Toebat
CSR activity bulletin 2019 The figures presented in this document relate to the period from January 1 to December 31, 2019
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