ANAKWEE E. PORTFOLIO

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a short man but high enthusiastic and passionate interest in fashion and art.

ANAKWEE EIAM-ONG


“I was a fashion stylist for NYLON MAGAZINE (Thai Edition) and strategic planning manager for optical store.”


NYLON is the awesome fashion street style magazine from new york since 1999. The First NYLON THAILAND launched in March 2013.


DUTIES Designed and developed content with editorial team and researched fashion editorial reference to support and develop content. Moreover, monitored clients satisfaction in order to reach their requirements and expectation.

“If you create fashion magazine without fashion stylist, I have no idea...� Anakwee Eiam-Ong (the first NYLON Magazine (Thai Edition) fashion stylist)


NYLON THE FIRST ISSUE


BRIEF: The coolest girl in Thailand can present NYLON identity for the first issue.


Analyze ‘What is NYLON identity’?

NYLON identity

PINK Downtown Sassy Girl Street style Dare to Wear Mix & Match


COVER GIRL CRIS HORWANG I chose her because she is a stylish actress, cool dancer and fashion influencer with a loyal fan base.


MOODBOARD For the first issue, i followed the NYLON style interm of shooting cover on white background with personal attitude pose.


When she became the ďŹ rst NYLON girl cover.




NYLON X

LOEWE


BRIEF: 2 Models who can engage young customer and present how to mix & match LOEWE ‘flamenco bag’ into street style.


CLIENT: Spanish luxury fashion house which expert in leather product since 1846.


MODEL(S)

PETCH & PLOY

I chose them because they are named ‘Olsen Twins Thailand’. Yes, they are style icon,


MOODBOARD Wear a dress, Choose a great bag, and walk in boots. Shooting close-up on LOEWE bags.


I don’t care they are Petch & Ploy or Marry-Kate & Ashley, I concerned LOEWE bags.



NYLON BEAUTY ISSUE


BRIEF: Collaborated with new make up artist to create beauty editorial.


NOYNEUNG

Talented make up artist who loves to transform his face. His transfromation was my inspiration for editorial. .


MOODBOARD

Roy Lichtenstein & POP Art


I hope Roy Lichtenstein like it.




LEK OPTICAL STRATEGIC PLANNING MANAGER


OBJECTIVE

Develop a modern interpretation of classic elements that are true to the brand and develop a relationship with a new target market through an engaging customer experience.

“I love my job because this is my family business.� my quote


10% 20%

EXISTING CUSTOMER

5%

1982-2014

4-13 years old 65%

14-20 years old 21-39 years old more 40 years old

My goal was to increase 21-39 years old group.


HOW?


1982

window display

renovated

established

2014 start working

2014

2014

2016

new brand into store & social media

I created strategy which selected new brand into store, marketing on social media and window display advertisment.


TIMELINE 2014

innovative

2015

2016

twisted classic

modern classic

timeless

2017

unique function

2018

feminie and elegant

NEW BRAND STRATEGY After renovating interior, products must link to store style.


SOCIAL MEDIA STRATEGY Update new product drop in shop.

Lek Optical

Lekoptical1982


WINDOW DISPLAY STRATEGY In order to keep the store update, I changed the window display which consistent to the new brand product.


TIMELINE Season Greeting

JAN

Valentine

FEB

Couple Model

MAR Suntime

APR

Summer Mood

MAY

*always support festive window display


EXPECTED CUSTOMER

5% 10%

25%

4-13 years old 14-20 years old 60%

21-39 years old more 40 years old

The number was expected to increase 5% from 2014 to 2017.

2017


EDUCATION Iʼm studying.


Master Degree in Business Design. Business goals are to successfully integrate the needs of people, leverage technological advances, innovate branding proposing while ensuring sustainable returns on investment. Business Design draws from the designerĘźs toolkit and design-thinking approach to make it possible.


Product Strategy Workshop collaboration with

Team Member:

Anakwee Eiam-Ong Akhila Gade Maarten Christiaan Weilers Piyachanok Raungpaka


BRIEF: Designed a new customer expirence for flagship store in Milan.

DUTIES: - Reseached and developed idea. - Selected brands (Supreme, Jim Thompson and Marimekko). - Designed exclusively collaboration products.


CONCEPT: KARTELL BE MY GUEST Using PODs for associators to display and invite stakeholders to visualise and test unique products.

The display PODs would give associates the chance to express exclusive collaboration with 4 brands for expanding market within their context therefore displaying Kartell environmental flexibility.


‘to expand younger target market.’

‘to expand scandinavian market.’

‘to expand textile product line.’


Strategic Brand Management Workshop collaboration with

Team Member:

Anakwee Eiam-Ong Anaya Purandare Alina-Sophia Axmann Sanchita Bansod


BRIEF: Designed client service platform focus on Japan.

DUTIES: - Reseached and developed idea. - Created video storyline and edited existing video.


CONCEPT




SCREENSHOT

To create MONCLERVOYANCE video, i picked existing video on youtube and edited to visual our concept. https://youtu.be/0ZJKekm8DZY


FOR THANK YOUR CONSIDERATION YOU

tel: +393491650179 instagram: anakwee E-MAIL: anaquev08@gmail.com


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