FOR YOUR CONSIDERATION
a short man but high enthusiasm to experience and energetic interest in fashion and film.
“i love my jobs.” NYLON MAGAZINE (THAILAND) fashion stylist LEK OPTICAL strategic planning manager
ANAKWEE EIAM-ONG
NYLON
NYLON is the awesome fashion street style magazine from new york since 1999. The First NYLON THAILAND launched in March 2013.
ANAKWEE EIAM-ONG NYLON THAILAND FASHION STYLIST
(JAN 2013 - FEB 2014)
NYLON THE FIRST ISSUE
BRIEF: The coolest girl in Thailand present NYLON identity for the first issue.
NYLON identity
PINK Downtown Sassy Girl Street style Dare to Wear Mix & Match
COVER GIRL: CRIS HORWANG stylish actress, cool dancer and fashion influencer who has a loyal fan based.
chrishorwang (3.8m followers)
NYLON X
LOEWE
BRIEF: 2 Models who can engage young customer. Presenting how to put LOEWE ‘flamenco bag’ into street style. More than 2 close-up shots.
CLIENT: Spanish luxury fashion house expert in leather product since 1846.
MODEL: ‘Olsen Twins of Thailand’ Style Icon & Fashion influencer.
ployaurthaveekul (176k followers) petchnla (295k followers)
NYLON BEAUTY ISSUE
BRIEF: Collaborate with new make up artist to create beauty editorial.
NOYNEUNG Talented make up artist loves to transform his face.
noyneungmakeup (28.7k followers) noyneungmakeup (100k followers)
REFERENCE FOR SHOOTING
His transformation make up.
LEK OPTICAL STRATEGIC PLANNING MANAGER
THE GREATEST OPTICAL SERVICE IN PLOENCHIT ROAD (WHICH IS ONLY 1 OPTICAL SHOP) SINCE 1982.
“I love my job because this is my family business.�
GOAL: Changing direction to more modern & contemporary but classic remian and engage new target market by create new customer experience.
HOW?
1982
window display
renovated
established
2014 start working
2014
2014
2016
new brand into shop & social media
5%
5%
10%
10% 20%
65%
30%
EXISTING CUSTOMER: 41-70 years old
21-40 years old
55%
NEW GOAL: 14-20 years old
4-13 years old
TIMELINE 2014
innovative
2015
2016
twisted classic
modern classic
timeless
2017
unique function
2018
feminie and elegant
NEW BRAND STRATEGY After renovating interior, products must link to store style.
SOCIAL MEDIA STRATEGY Update new product drop in shop.
Lek Optical
Lekoptical1982
WINDOW DISPLAY STRATEGY Changing window display every month rely on which brand will drop in shop next month.
TIMELINE Season Greeting
JAN
Valentine
FEB
Couple Model
MAR Suntime
APR
Summer Mood
MAY
*always support festive window display
FOR YOUR CONSIDERATION
ONE MORE THING!
I’m studying in Master Degree in Business Design at DOMUS ACADEMY.
Business goals are to successfully integrate the needs of people, leverage technological advances, innovate branding proposingwhile ensuring sustainable returns on investment. Business Design draws from the designerĘźs toolkit and design-thinking approach to make it possible.
workshops collaboration with
Product Strategy Workshop collaboration with
BRIEF: Asked to design a new customer expirence for flagship store in Milan.
DUTY: - reseach and develop idea. - choosing brands (Supreme, Jim Thompson and Marimekko) - design exclusive collaboration products.
Using PODs for associators to display and invite stakeholders to visualise and test unique products. The display PODs would give associates the chance to express their brand and exclusive collaboration with 4 brands product for expaning market within their context therefore displaying Kartell environmental flexibility.
Put Supreme logo box on products to engage supreme loyal clients.
Kartell just launch newest flagship store in Finland, collaborate with famous finnish brand ĘťMarimekkoĘź can expand to scandinavian market.
To expand into asian market and fabric prducts line, collaborate with Jim Thompson, world luxury thai silk brand, can reach wider market.
Strategic Brand Manahement Workshop collaboration with
BRIEF: Asked to design client service platform focus on Japan.
DUTY: - reseach and develop idea. - create and edit video to present our project.
We create ĘťMONCLER VOYANCEĘź client service platform for Japan because we absoluety know what are the japanese customers and tourist need. (regarding to our customer behavior in japan research)
MONCLER VOYANCE Video screenshot
https://youtu.be/0ZJKekm8DZY
FOR YOU CONSIDERATION
THANK YOU