PROBLEM TO SOLVE User in a hurry while shopping a few items Ana Munguia
S TO R Y B OA R D
AFFINITY DIAGRAM
TEST SCENARIO Go to QFC, shop 2 items (milk and beans) and pay.
PA R T I C I PA N T S 2 participants (between 30&33 yo). They do groceries about 3 days per week. They try to avoid self check-out process. They use apps everyday.
Functional prototype here!
http://b4urpi.axshare.com
SIGN IN SCREEN
WELCOME/FIND YOUR STORE SCREEN
Observations: SIGN IN
CONTINUE
-Participants didn’t hesitate in these screens. -Easy to follow
SCAN MILK SCREEN Observations: -One clicked on the barcode but nothing happened. -Both wanted to see the price of the product here. Issues: -She expected to keep adding items in this same screen Recomendations: -Include a button to add items -Include price CONTINUE
ITEMS LIST
$12.39
Subtotal: $12.39
ADD ITEM
CHECK OUT
Observations: -They didn’t have too much trouble here.
SCAN BEANS SCREEN Issues: -He wanted to scan more than 1 item in this screen, instead of going back and forth. -He wanted to see the Subtotal at the top of the screen. -He wanted to do Check Out after this screen.
CONTINUE
Recomendations: -Add a Cart showing the number of products at the top. -Add a Subtotal somewhere. -Change Continue button to ADD TO CART -Add CHECK OUT button
ITEMS LIST
$12.39
Subtotal: $18.65
ADD ITEM
CHECK OUT
Recomendations: -Change Check out button to PAY
PAYMENT SCREEN
Total: $20.65
Observations: -One said the CONTINUE button made her think there were more steps for paying. CONTINUE
Recomendations: -Change Continue button to PROCESS PAYMENT button.
THANK YOU SCREEN
SEE RECEIPT
SHOP AGAIN
Observations: -No problems here
RECEIPT SCREEN Observations: -After looking the receipt they didn’t know what to do next so they clicked the MENU.
THANK YOU
Ana Laura MunguĂa Fundamentals of UX class School of Visual Concepts, Seattle, WA.