USER RESEARCH Craigslist app
Ana Laura MunguĂa Feb 12th, 2018
In the next 5 minutes...
Explain the research goals and objectives
Implemented methodology for the research.
Share the results of the research
Recommend minor changes I believe will improve the “Creating a post� experience.
What is Craigslist? It’s a free app for browsing and posting around you. You can post from appliances to jobs/services, etc. No ads included.
Research goals Research objective(s): Determine if users can sell/post their items easily. Determine if users have a user friendly experience while posting items to sell. Research questions: Can they identify where to start selling stuff? How easy is to start it? Are there any issues in the “ad creation� flow? Can they add more items easily?
Competitive analysis vs It’s also a free app for browsing and posting around you. You can post physical objects. Ads included.
Start screen: How to start?
Button for posting at the right corner Categories dominate screen
Categories are in a row at the top of the screen Pictures can be seen at the same time Button for posting very visible at the center
Post screen: Select a category
Categories shown in a list Popular categories shown in overlay as big buttons
Home screen is shown bellow categories
Upload image: Select or take photo
Big space in blank Camera on is by default
Camera and Gallery options at the bottom
“Select from gallery� option at the bottom
Upload image: Select images
Multiple photos selection available
No multiple photos selection
Upload image: Select images
Preview of all selected pictures
Only one picture to upload
Editing post information
Very specific info like address, phone, name, model, manufacturer, serial number, language, etc
Upload more photos General info
Confirmation screen: feedback
Feedback at the top bar (consistency)
Friendly feedback of posting success Edit post option Post another button
My posts screen Account with email address Filters
Post’s info but no photos yet
Account with name and photo Diferent filters Post’s photos but no info yet “Sell your stuff” button still visible
My posts screen: Interaction
Righ and left to see more photos
Up and down to see more info
Up and down to see more info AND photos
My posts screen: Information Blue level is ambiguos
Link to see map
Share options written down
Photo shown bellow Map shown
Share options shown with icons
Hooray! Overall content is very rich in Craigslist
Create post Categories Subcategories Adding photos Take photo Select from gallery Multiple photos selection Photos preview Location General location Specific location Preview post Preview post screen Post info/images
Confirmation post Confirmation screen Edit post Add another post My posts screen Posts photos Filters Post info visible Click in photos for info My info posts screen Map shown Use of icons/images Branding Consistent colors
Severity levels
However, there are some features in need of change Create post Categories Subcategories Adding photos Take photo Select from gallery Multiple photos selection Photos preview Location General location Specific location Preview post Preview post screen Post info/images
Confirmation post Confirmation screen Edit post Add another post My posts screen Posts photos Filters Post info visible Click in photos for info My info posts screen Map shown Use of icons/images Branding Consistent colors
Note: Both apps have a different flow for creating a post
High Medium Low
Study plan Participants Profile
• Gender: male/female mix • Age 18-50 • Full time/Part time employee • Sell items online • Mobile user • Living in Seattle, WA
Location The sessions will take place in the users’ homes.
Research objective
Methodology
The main goal is to understand why users sell items online, and determine what are their pain points through this experience.
1:1 interviews • Will last 45 minutes. • The sessions will be led by a researcher, which will use a laptop to type the answers while asking the questions. Task Analysis
Dates
Session will occur on Saturday Feb 3rd, 2018 at noon.
Research questions
• What are the reasons users sell items online? • What are the strengths and weaknesses of the CL app to sell items online?
Interviews Easy to use Fast Free Access to many people “I like the feeling of getting money for something I no longer use�
Issues with delivery Not 100% anonymous
I asked users to show me how do they post something in CL
Affinity diagram
Overall it’s easy to post an item, but too many steps to do it
It is easy but too many options, questions and steps to finish
RECOMENDATION: Reduce number of screens.
Area and subarea are divided in two screens
RECOMENDATION: Include “Subarea” screen into the “Account & location” screen
Default info has to be filled in every post
RECOMENDATION: Turn contact info (name, address, location, phone number, language, postal code) into a default info in settings.
Colors and graphics are not consistent through the experience
RECOMENDATION: Unify colors and visual content
THANKS! Ana Laura MunguĂa Feb 12, 2018 User Research Course School of Visual Concepts, Seattle, WA.