ODD | CORPORATE DESIGN MANUAL
03
INDEX Presentation
4
Corporative colors
5
Corporative font
6
Brand reproduction
7
Incorrect uses
8
Greyscale
9
Background
10
ODD | CORPORATE DESIGN MANUAL
BRAND | PRESENTATION
04
This is the logo of the our company ODD DESIGN.
With a curious shape, we wanted to archive an odd look, something that is not the ordinary shape.
The logo can appear only in this shape and typography.
ODD | CORPORATE DESIGN MANUAL
BRAND | CORPORATE COLORS
05 The colors applied in the identification of Y-AXIS are: blue PANTONE DS 244 6C (Solid Coated), pink PANTONE DS 107 1C (Solid Coated), orange PANTONE DS 74 4C (Solid Coated), yellow PANTONE DS 9 3C (Solid Coated) and yel-
DS 244 6C
R 113 G 179 B186
C 56 M 13 Y 25 K 0
DS 107 1C
R 237 G 22 B 81
C 0 M 99 Y 59 K 0
DS 73 4C
R 244 G 122 B 92
C 0 M 65 Y 65 K 0
DS 9 3C
R 231 G 198 B115
C 10 M 20 Y 65 K 0
DS 9 6C
R 231 G 217 B147
C 9 M 9 Y 50 K 0
low PANTONE DS 9 6C (Solid Coated).
The fidelity in the color reproduction is a fundamental item to guarantee the corporate identity consistence. Verify the fidelity of the tones, comparing them always with the PANTONE Solid Coated scale.
Depending on the nature of the work, other colour references will be needed. If there are no specification of color, the conversion should be done using the Pantone scale as reference. In the table
ODD | CORPORATE DESIGN MANUAL
BRAND | CORPORATE FONTS
06
The font family choose to the corporate design of ODD corporate identity was DIN. It’s modern
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 DIN Condensed Light | Principal alphabet
design provides a good legibility and also have shapes that go along with the logo.
The DIN font family should be used in all texts (such as letters, buisness cards, and other nec-
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 DIN Condensed Black | Secundary alphabet
essary uses).
In the logo, it should be applied DIN condensed light. DIN condensed black, should be used on titles. And DIN regular in the other texts.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 DIN Regular | alphabet
ODD | CORPORATE DESIGN MANUAL
BRAND | BRAND REPRODUCTION
07
The consolidation of a brand always requires the right use of their elements. To apply the ODD brand in any place, solicite the archive. Never try to redesign it, because the quality and the image of the brand will be in risk.
Only if there are any archive available, this diagram can be used. The grid would provide the orientation.
ODD | CORPORATE DESIGN MANUAL
BRAND | INCORRECT USES
08
The logo should not be changed. The colors, the shapes or the proportions should remain the same as the original. On the side, you can find some errors that should not occur.
ODD | CORPORATE DESIGN MANUAL
BRAND | GREYSCALE
09
B = 100% B= 100% B= 80% In case there is some limitation about the color use, can be used the greyscale of the brand. In the right graphic, we can find the new colors that should be applied.
B= 70% B= 10%
ODD | CORPORATE DESIGN MANUAL
BRAND | BACKGOUNDS
10
The background should be, if possible, always white. But due to the strong shapes, the ODDlogo can be aplied in any kind of background.
The only change that needs to be done, is when the monochromatic logo is applied in a surface with the same color. In that case, the external shape that is normally with 100%, should be changed to white.
ODD | CORPORATE DESIGN MANUAL
11
Please don’t forget to consult this manual everytime you need to apply the ODD logo to any kind of work. THANK YOU.
ODD | CORPORATE DESIGN MANUAL