industrial design portfolio Ana Lucia Rodriguez D.
My name is Ana Lucia Rodriguez and I love it when people are truly happy. I love it even more when I can contribute to their happiness. For this reason, I am proud to be an Industrial Designer. Before I graduated from university, I started developing projects applying different design methodologies, this 4+ years experience have allowed me to positively impact the lives of many people. As an empathetic, sensitive and well-organized person, I know how to bring the voices and emotions of users into the discovery process, develop a product with all phases of production in mind and turn it into a business. I have gained extensive experience in project management, building relationships with stakeholder, design thinking and human-centered design methodologies, but for me, the most important thing is that I have gained experience solving problems. Now I want to shape my career path being part of a company which gives me the opportunity to grow personal and professionally while learning from my colleagues and we create together outstanding projects. Recently I moved to Berlin to connect with people and companies which
pursued the same goal, creating human centered solutions impacting on Industrial Designer Ana Lucia Rodriguez D.
the everyday activities. With you I can impose myself a new challenge, improve my skills and help you help others.
--
CV / Resume 04-05
1.
Abotonados
Bachelor thesis 2019 Learning experience + social design 06-07
Ana Pastor
2. 3.
Entrepreneurship Social design 08-09
Orbis
Mobility for children 10-11
Industrial Designer Ana Lucia Rodriguez D.
The New Hasa
4.
Consulting Sustainable design 12-13
5.
Payan-bags
Enviromental Partnership with Enactus Guatemala 14-15
education Jan. 2015 – Nov. 2019 Universidad Rafael Landívar Bachelor Industrial Design Guatemala City
practical experience Nov. 2020 – today / freelance Consultant / Índice Matriz Start-up (design studio) based in Guatemala + Advice on organization, product development and strategic thinking to improve the value of the company and the creation of new products.
Jul. 2018 – Dec. 2018 Universidad Pontificia Bolivariana Bachelor Industrial Design Medellin, Colombia
Sep. 2017 – Jan. 2021 Founder & Owner / Ana Pastor Hand-made sustainable handbags + Design and production of bamboo bags; cooperating with artisans and making workshops to train them and promote a fair and responsible practice towards Guatemalan artisans and their work.
Aug. 2019 – Dec. 2019 Brother Ad School Storytelling Guatemala City
Jan. 2020 – Oct. 2020 Research Analyst Designer / ASSA Multinational insurance company + Analysis of the internal communication process to improve external response to clients and insureds, through the redesign of internal digital tools. Aug. 2019 – Dec. 2019 Communication and Product Manager / Clio‘s Food Craft Delicatessen and restaurant + Development of marketing and communication strategies to create enhance customers relationships. Product management and quality control for the delicatessen’s artisanal products. Jan. 2018 – Aug. 2019
Contact alrd.analucia@gmail.com 01573 967 4121 Am Märchenbrunnen 5 10407 Berlin
Internship - Office Management / RHCorp, S.A. Human resources consulting + Coordination and analysis of processes and services, measurement of KPIs and psychometric tests. Working with psychologists to develop accurate surveys.
Ana Lucia Rodríguez D.
languages native speaker Spanish full professional proficiency English very good command (B1) German (currently in B2.2 course)
software skills Adobe InDesign Illustrator Photoshop Lightroom
Autodesk AutoCAD Fusion 360 Inventor 3ds Max
Interface Figma Webflow Sketch MS-Office Word Excel PowerPoint Outlook
volunteer experience Feb. 2019 – Jun. 2019 Social Designer / Mercy Corps Guatemala NGO +Municipal policies and institutional empowerment. Brand design to empower rural communities in Guatemala. Jan. 2017 – Mar. 2018 Projects Coordinator / TECHO Guatemala NGO +Development of products to help rural communities living in poverty. Management and coordination of large groups of people for mass activities. Feb. 2016 – Dec. 2016 Volunteer / TECHO Guatemala NGO
publications / awards Dec. 2019
research/design methods Human-Centered Design Design Thinking Storytelling Interviews Journey Maps Personas
“ABOTONADOS” Social project recognized by the Inter-American Development Bank (IDB), the Project Management Institute and doinGlobal. IDB-PM4R 2019 / Dominican Republic Nov. 2019 “ABOTONADOS: tools to strengthen fine motor skills in children living in poverty.” Bachelor thesis award Industrial Design Universidad Rafael Landivar Jun. 2017
Industrial Designer Ana Lucia Rodriguez D.
“Bamboo Handbags” Semester Project / Prof. Ovidio Morales Recognition for the development of products with socioeconomic impact in Guatemala. Taiwan Technical Mission in the Republic of Guatemala Aug. 2015 – Nov. 2018 Scholarship-Landivar Universidad Rafael Landivar
Contact
alrd.analucia@gmail.com
01573 967 4121
Am Märchenbrunnen 5, 10407 Berlin
1
06
Abotonados Bachelor thesis 2019 Learning Experience + Social Design Prof. Fernando Escalante Guatemala City
*
Bringing kids needs, design strategies, empathy and
stimulation all together. Parents and kids working together during all the process, making them feel empowered while
Industrial Designer Ana Lucia Rodriguez D.
developing a project for themselves.
Why. The brain is the organ in charge of learning and
know how to read and write because they did not
early childhood is the most important stage of brain
have the opportunity to attend school. That is why
development. During this stage is where neural
they are unaware of the importance of stimulating
connections are formed, with a good stimulation
their children during the first years of life.
these connections stay and increase the capacity of
To achieve optimal development during this stage,
learning and concentration for the human being.
not only is early stimulation essential, but it is also
In Guatemala, few children have access to preschool
necessary for children to grow up in a healthy
education and at the time of starting first grade they
environment where they feel valued and secure. The
are faced with learning problems that affect them
presence and support of their parents, or caregivers, is
emotionally, both children and parents. One of the
essential
biggest frustrations for mothers is that they do not
meaningful learning process.
for
a
positive
development
and
a
07
rural
What. Mothers are an indispensable facilitator in the
community in the department of Guatemala. For
process of the human being and much more in
cultural reasons, the project focused on children 0-6
children under 6 years old. That is why, with the
years old, who have not yet started their first year of
objective of developing fine motor skills in children,
school and need
the necessary stimulation to
Abotonados is an educational workshop designed for
diminish the problems of beginning literacy skills; and
mothers and fathers, focusing on providing parents
their mothers, most of whom do not know tools to
with tools so that they can accompany their kids
stimulate their children.
during their development. The workshop concludes
With a lot of research, playing activities with kids,
with the production of a KIT of 3 toys for the children,
surveys and interviews with the mothers, was found
toys that the parents make together with their own
that one of the most value insights is that mothers
children.
How.
The
project
was
developed
in
a
Industrial Designer Ana Lucia Rodriguez D.
and kids are growing up at the same time.
1
This toy is designed for children
Focused for the youngest
Everyone's favorite is geared for
4-6 years old. The object of the
children, ages 0 to 2 years old.
children 2-6 years old. In this toy
game is for children to pass the
The objective is that they pass
by matching the colors found on
rope counting from 1 to 12,
the rope through the holes
the strings with the colors found
matching the colors found on the
simulating that they are weaving.
on the petals, they create a
cube. By doing so, they develop
By doing this they develop their
flower. Children develop their
the skills of manual coordination,
visual discrimination, laterality,
visual-manual coordination,
numerical introduction and color
manual coordination and spatial
creativity and perceptual
discrimination.
relationship.
development.
*
2
08
Ana Pastor Entrepreneurship Social design Retalhuleu, Guatemala Guatemala City
*
Co-working with Guatemalan artisans empathizing with
their real needs, knowing and improving their manufacturing processes, in order to create a business
Industrial Designer Ana Lucia Rodriguez D.
model and boost their economy.
Why.
Guatemala
is
a
country
of
artisans
by
How. With the desire to raise awareness and promote
inheritance, where children learn traditional crafts by
Guatemalan artisans, showing how talented they are
observing their parents or grandparents. Within the
and how meticulous all the work behind a handmade
country there are several types of handicrafts and yet,
product is; Ana Pastor was created to support
with the passage of time have been losing their value
artisans. Connecting with a group of bamboo artisans
and admiration, also by the Guatemalans. Many of the
in Guatemala, it was decided to develop not only
artisans have had to modify the price of their
working relationships but also to create a bond of
products to adapt them to the market price. Time has
trust and friendship with the artisans, so that they
been devalued, as well as the effort that artisans
would feel supported and could have the confidence
invest in making quality products.
to work together with more artisans and experts from other fields.
09 What. Ana Pastor has two main goals, to the first one is
to show them new ways to innovate, so they could feel confidence and explore new markets and process by their own with the intention of improve their economy. The second one is to work with new materials and handmade bags for the sustainable and quality aware customer while supporting artisans in rural areas.
Helping bamboo artisans to discover techniques and
price market. The artisans where also able to think out
processes, so they could explore and learn new
of the box while experimenting with new techniques
possibilities. Combining bamboo and leather to reach
and expanding their approach with a new catalogue
a new and wider range
of possibilities.
of preferences and
costumers, while expanding the artisans' network. Creating a new product, that reflects the amazing
Industrial Designer Ana Lucia Rodriguez D.
work of the artisans and fits great in an accessible
2
3
10
Orbis Mobility for children Semester project 2016 Prof. Oscar Quan / Prof. Omar Crespo With the collaboration of Pamela Reyes
Guatemala City
*
Connecting with the children through games and
playful activities. Listening, observing and understanding them with the intention of implementing
Industrial Designer Ana Lucia Rodriguez D.
their needs into this project.
Why. Children from 7 to 10 years old are at a stage
How. With the intention of helping children during
where they want to start having a life with more
their independence and self-confidence phase. It was
independence and self-awareness, but in Guatemala
decided to focus the project on giving the children
nothing is really close by, there is no easy mobility for
opportunities to trust themselves, feel a little more
them. Children here need the help of their parents to
independent and at the same time have a lot of fun. It
take them to school or to a friend's house to play.
was based on the fact that children at this stage want
During this stage, although they want to start doing
to do everything by themselves and discover new
things on their own, they still need the support of
things, feeling capable of achieving great things,
their parents to feel safe and secure.
knowing that they have the support of their parents.
11
What. Orbis will not only provide them with moments of fun, but will also help them become more selfconfident, while parents also have the assurance that their children are safe. Thanks to its Ready-ToAssemble (RTA) system, they will be able to assemble it with the help of their parents, encouraging family time and curiosity to build. It comes with an intuitive
Industrial Designer Ana Lucia Rodriguez D.
manual for both children and adults.
3
Orbis combines light but resistant materials and adds a steering system that works by balance and
according to the rider's weight placement. This results in a smoother ride. Once the rider has reached the
right speed, the rider can sit down to cruise more
comfortably and enjoy while seated. Orbis has a whiteboard surface so they can paint it or decorate it to their choice and have a unique scooter.
4
12
The New Hasa Sustainable design / Consultancy Semester project 2018 Prof. Maria José Saenz / Prof. Omar Crespo Consultancy for Hasa Guatemal
Guatemala City
*
Providing with a safe and healthy solution accessible for
their circumstances. A key element of the project was to focus on their real needs and stay in their context, by
Industrial Designer Ana Lucia Rodriguez D.
understanding their whys and hows.
What. Around the world a lot of people have an
How. With a human-centered design methodology
improvised
fuels,
with work hand in hand with HASA, a company
unfortunately this are neither safe nor healthy. The
specialized in stoves, to provide Guatemalans with a
firewood is considered one of the main sources of
safe, accessible and healthy solutions. Considering
energy
they
different aspects already existing within the product
generate and the location of the fuel inlet, are just a
to be upgraded. Such as: function, design, safety and
few of the problems that can harm the person in the
packaging. Prioritizing the safety of the main user and
kitchen and the children around them while cooking.
the possible actors at the time of cooking, the
The houses are small, and the kitchen areas are
project’s focus is to make it safer and adapt it to the
around 2m².
context of families in rural areas.
and
stove
that
combustion,
runs
and
on
the
solid
smoke
What. With the main objective of proposing
<<
13
solutions and being able to communicate them, it was approached from the perspective of creating an object-user link through trust, security and resistance. "The New Hasa" has modifications in its entire structure. Features an aesthetic design, a chimney away from contact with the user, a combustion chamber in lateral direction, burners adaptable to different types
of pans, heat optimization by funnel system, easy-to-reach log storage, safety rod around the entire griddle and auxiliary structures.
It has a rod around the griddle that allows the user to maintain distance and avoid burns to the abdomen by limiting contact with the areas of the stove that reach high temperatures. The location
of
the combustion
chamber
was
modified to the side of the stove to avoid contact and direct exposure of the user, thus
avoiding possible burns to the extremities. The griddle has two burner sizes; one main burner and two secondary burners that adapt to different pan diameters. The main burner also has a funnel-shaped system whose objective is to achieve a more optimal and effective heating
Industrial Designer Ana Lucia Rodriguez D.
when in direct contact with the pan.
4
The parts can be removed for
floor of the house and to reach a
efficiency. Once the burner is
easy cleaning and disposal of ash
height suitable for the user. The
removed, the pot can be inserted
from the combustion chamber.
burners
into
The levelers on the legs of the
means
stove help the stove to fit the
mechanism
can of
a
be
removed
'pull for
by
and
pull'
safety
and
the
heating.
funnel
for
optimal
5
14
Payan-bags Enviromental Enactus Guatemala Semester project 2018 Prof. Maria José Saenz / Prof. Oscar Quan With the collaboration of Ximena Pichardo and Mariann Mendizabal
Paya, Chimaltenango, Guatemala
*
Working together with the community to make a
custom-made sustainable solution, to develop a recycling culture that improves their health and
Industrial Designer Ana Lucia Rodriguez D.
community.
Why.
Disposing
plastic
waste
is
a
lot
more
and the environment, due to lack of sanitary
troublesome for people living at the top of a
assistance and knowledge about waste disposal. The
mountain when there is a lack of support from the
problem in the community involves waste going up
state and no sanitation program. Payá, is a remote
the mountain but there is no safe way to get it down
village in the department of Chimaltenango in
or dispose it. They tend to burn it or dump it in small
Guatemala. Here lives a group of families who must
landfills next to their homes, unaware of the damage
go up and down the mountain everyday to get food,
it causes to their health and the environment.
daily supplies and to work. They are forced to dispose
of their waste in a way that is harmful to their health
15
How. With the collaboration of Enactus Guatemala and the help of the Municipality of Chimaltenango,
it
was
possible to get closer to this small community at the top of the mountain where several activities and water studies were carried
to know the
reality of the area. The main intention was to make them see
and
problem
acknowledge of
their
the
situation.
Their needs were identified and presented to them in an
Industrial Designer Ana Lucia Rodriguez D.
inclusive and playful way.
5
What. Throughout the project several workshops
categories so that they can take home food without
were developed with the community, when it was
any problem and using less single-use plastic.
detected that the main users are housewives who go
Sustainable bags made from different materials to
down to buy food or daily products at the market, it
meet different needs. Bags for the everyday use,
was decided to focus the workshops on them.
refrigerated
The result of the project was the creation of reusable
nonperishable goods.
bags that the housewives themselves divided by
consumables, perishable goods
and
Ana Lucia Rodriguez D. alrd.analucia@gmail.com 01573 967 4121 Am Märchenbrunnen 5 10407 Berlin
Berlin, 2021