0406 by ANA News

Official Publication of the Arizona Newspapers Association for distribution to all employees of ANA newspapers

June, 2004

A N Ag r a m s

this issue

ANA member news

Advertising Awards...............................1 Member News......................................6 Public Notice Task Force....................16 Casa Grande Dispatch History...........17 Jobs available, jobs wanted...............20

Other items of interest Arizona Press Club Awards..................8 Arizona Press Women Awards............11 Computer Utilities Update...................12 Media Advocacy Center......................13 Wildfire Guide Available......................14 Advertising and the Internet ...............18 Calendar of Events ............................20

ANA

briefs

Ad Contest slides on the web

Excellence in Advertising slides are being put into PDF and are on the web site, www.ananews.com.

Gov. Vetoes Emergency Fuel Bill

The house version of a bill ANA opposed, by Rep. John Huppenthal, was vetoed by Gov. Napolitano. It kept secret any information fuel companies gave the government in times of a fuel crisis. A Senate bill on the same topic would have allowed release of cumulative data.

Campaign Advertising Plan rates coming in

Corissa Salzman, ANA media buyer, is gathering Campaign Advertising Plan (CAP) rates and has prepared a brochure to mail to candidates and ballot proposition committees. Members make sure your ad department has submitted its political rates as requested.

New Access Audit planned

The APME group is organizing a 2004 version of a public records access audit. Another meeting is scheduled. This could be a very good move since ANA is moving ahead with our Public Access Counselor legislation, thanks to Sen. Martin.

Workshop’s newspaper showcase good first effort Arizona newspapers set up their first ever “showcase” this year to open the annual spring Advertising & Circulation Marketing Workshop at the Paradise Valley Embassy Suites. While attendance by advertisers was slim, participants and organizers said it was a very good start. Table displays representing nearly 50 newspapers filled the room in a great “newspaper party” atmosphere as representatives were ready to share their best information. Only a handful of advertising representatives attended. The Friday and Saturday sessions offered ad reps, managers and publishers ideas on improving their business. The all-day Friday session was led by Robert Wilson, of Georgia. Saturday, Tony Roselli, Jeff Greene, and Phil MacDonnell led sessions. ANA’s Sharon Schwartz and Don Ullman (Improving the bottom line with Network Advertising) and AdMall’s Ardith Matthews also gave presentations. Greene presented “The 10 Best Ideas for Selling Local Merchants, Retailers and Large National Advertis-

ers.” Roselli got the room involved and concentrated on classified sales. Sadly, due to the death of his father-in-law, Chuck Nau was not able to give his session on political called “Get the word out.” The computer classes offered on Wednesday and Thursday continue to be the most popular educational offering of the association. Attendance this year was up 66, compared to 41

last year (not including students from AIPA schools who attend at no charge). Kevin Slimp returned to talk about the changes in Acrobat, as well as Mac OSX. Friday attendance also increased with 68 people compared to 50 last year in Tucson, although the Excellence in Advertising awards session was down by 7 people drawing 82 registrants. Attendance on Saturday also decreased by 16 percent with only 41 registered for the sessions.

The ANA showcase on Thursdayevening was a fun evening will a lot of newspaper participation and support. Many felt it was the beginning of a new, valuable tradition. photo by Fearing

Newspapers win advertising awards

Five newspapers earned first place General Excellence awards in the 2004 edition of the Advertising Excellence Awards presented May 6, 2004, by the Arizona Newspapers Association. The contest recognizes the work of advertising departments throughout the state, including ad designers, production personnel and sales representatives. Winning entries contribute toward the newspaper’s opportunities to earn the top honor of Newspaper of the Year, which is awarded in the Fall. The first place General Excellence winners are: • Circulation under 3,500: Coolidge Examiner, Publisher Donovan Kramer Jr., Advertising Manager, Kara Cooper. • Circulation under 3,50010,000: Payson Roundup, Publisher Richard Haddad, Advertising Manager Julie Haught. • Circulation greater than 10,000: Green Valley News & Sun, Publisher Pam Mox, Advertising Manager, Donna West. • Circulation (Daily) under 25,000: Casa Grande Dispatch, Publisher Donovan Kramer Sr., Advertising Manager, Kara Cooper. • Circulation (Daily) greater than 25,000: The Tribune (Mesa), Publisher Karen Wittmer, Advertising Manager Jody Vanden Heuvel.

The second place General Excellence winners are: • Circulation under 3,500: Camp Verde Journal, Publisher Robert Larson, Advertising Manager Rebecca Tarnow. • Circulation under 3,50010,000: White Mountain Independent (Show Low), Publisher Greg Tock, Advertising Manager Wiley Acheson. • Circulation greater than 10,000: Northwest Explorer (Tucson), Publisher Melanie Larson, Advertising Manager Gerry Bolkcom. • Circulation (Daily) under 25,000: The Sun (Yuma), Publisher Julie Moreno, Advertising Manager Lisa Miller. • Circulation (Daily) greater than 25,000: Tucson Newspapers, Mike Jameson, President.

The newspapers compete in five divisions based on circulation. Division 1 is non-daily circulation under 3,500; Division 2 is non-daily circulation 3,500 to 10,000, and Division 3 is non-daily circulation greater than 10,000. Division 4 is for daily newspapers under 25,000 circulation and division five is for daily newspapers greater than 25,000 circulation. There are 18 categories for advertising, including four new categories for advertising agencies. The winners by category are: Best Single Paid Retail Ad (Black & White) Circulation Division 1: First Place, Coolidge Examiner, an ad for Garrett Motors. Donovan Kramer Jr., Publisher; Bob Tuley, Design & Sales; Sue White, Composition, and Kara Cooper, Advertising awards continued on page 4...

Star photo by Sarah Prall Arizona Daily Star Photo Department

ANAgrams “PRSRT STD” Villa shown after skydiving at age 80 following her return to work after chemotherapy Arizona Newspapers Association U.S. POSTAGE PAID treatment and several months of recovery. 1001 N. Central Avenue, Suite 670 PHOENIX ARIZONA Phoenix, AZ 85004-1947 PERMIT NO. 3429

ADDRESS SERVICE REQUESTED

June, 2004

2 ANA/Ad Services Board of Directors

On the horizon for the Association: Time to get involved

President Bobbie Jo Buel...................(520) 573-4220 Arizona Daily Star bjbuel@azstarnet.com

I hope by the time you read this, the 2004 session of the Arizona legislature will be history. If so, it means that for the Arizona Newspapers Association staff, our season John will have changed, and we can attend Executive to the details of the Director rest of the year. Summer is a planning time. Here’s how you can get involved. Nominate someone for the Arizona Newspapers Hall of Fame. The nomination forms are being mailed in early June. Last year Paul Barger of Holbrook and Alan Cruikshank of Fountain Hills were the nominees. We don’t know everyone so surely you know someone who has been in Arizona newspapers for at least 20 years, is outstanding as a journalist or newspaper employee and community supporter and is near retirement age. If so, the nomination form is

First Vice President Julie Moreno........................(928) 539-6840 Yuma Daily Sun jmoreno@yumasun.com Second Vice President Mike Quinn ..........................(928)-453-4237 Today’s News-Herald quinn@havasunews.com Third Vice President Pam Mox................................(520) 625-5511 Green Valley Sun & News pmox@gvnews.com Secretary/Treasurer William Toops ....................(623) 842-6000 The Glendale Star wtoops@star-times.com Two-Year Director/Optional Tom Arviso...........................(928) 871-7359 Navajo Times tomarviso@thenavajotimes.com Two-Year Director/Dailies Leon Levitt ..........................(602)-444-8396 The Arizona Republic leon.levitt@pni.com Two-Year Director/Dailies Don Rowley ........................(928) 774-4545 Arizona Daily Sun drowley@pulitzer.net One-Year Director/Dailies Michael Chihak....................(520) 806-7735 Tucson Citizen mchihak@tucsoncitizen.com One-Year Director/Non-Dailies John Wolfe...........................(480) 497-0048 Independent Newspapers, Inc. jsw11@aol.com Past President Greg Tock ............................(928) 537-5721 White Mountain Independent wmi@whitemtns.com

ANA Staff Members Executive Director John F. Fearing................................... Ext. 105 j.fearing@ananews.com Executive Assistant Paula Casey ....................................... Ext. 102 p.casey@ananews.com ANAgrams Editor Carmen Wendt ................................... Ext. 103 c.wendt@ananews.com Media Buyer Corrisa Salzman................................. Ext. 112 c.salzman@ananews.com Network Advertising Manager Sharon Schwartz ................................ Ext. 108 s.schwartz@ananews.com Network Ad Sales Representative Don Ullmann........................................Ext. 111 d.ullmann@ananews.com Receptionist/Tearsheets Lorraine Bergquist .................................. Ext. 0 l.bergquist@ananews.com

ANAgrams is published by the Arizona Newspapers Association 1001 N. Central Ave., Suite 670 Phoenix, AZ 85004-1947 (602) 261-7655 Fax: (602) 261-7525 Web Addresses: www.ananews.com www.publicnoticeads.com

Fearing

easy to complete. If you don’t have one there probably is a link to one on our home page at www.ananews.com. If there are no nominees this year there still will be a hall of fame dinner. It will honor past members of the Arizona Newspapers Hall of Fame as well as induct members of the Arizona Interscholastic Press Association Hall of Fame. Consider joining our board of directors. Each year there is at least one opening by virtue of the past president. Then there always are folks who have opinions about how the ANA Directory of Newspapers should be put together or what it should include. How about joining the committee that plans the Spring 2005 Advertising & Circulation Marketing Workshop? Finally of course there is the Legislative Committee. 2005 is shaping up to be a very interesting year for ANA. We have been working, for quite some time actually, on an alternative dispute resolution when public records are not available as they should be. In Indiana, the legislature created a Public Access counselor a number of years ago. That person was in Arizona in January to talk

to Legislators and others about how the office works. There is support for such legislation here. The positive about it is that everyone wins, although not everyone in the Association thinks it is a positive move. Putting another layer of government between the public records requestor and the public records seems a backward step to some. But I think there are two answers to that opinion. First, there are many times a record is not available and the only alternative is to file suit, which smaller newspapers can’t do. For the majority of our members, a Public Access Counselor gives them someplace to turn. Second, we have patterned this after the Indiana office, where such problems are handled usually in 24 hours, so the delay is minimal. And, it should help alleviate the problem of a government official not releasing a record because they don’t know if they should. The Public Access Counselor is just as available to them as it is to a member of the public. We’ll still need help working the bill through the legislature.

Gila Bend Sun joins ANA; membership growth set as a goal The Gila Bend Sun became the newest member of the Arizona Newspapers Association on May 6 when the board of directors approved its application for membership. “Glen Birchfield was one of the first people I met outside of Phoenix when I became Executive Director of ANA ten years ago,” John Fearing said. “I was visiting newspapers around the state and even though they weren’t members I stopped in to introduce myself when I made my first trip to Yuma.” “Glen and I don’t look a bit different today either,” Fearing added, a bit tongue in cheek. The Gila Bend Sun today is quite a bit different than it was then. Today it is one of the major publishers of public notices among Maricopa County newspapers. Because of that growth and because of the association’s major Public Notice Preservation Project, Fearing had previ-

ously asked Birchfield to become a member and support the cause. “I meant to join a long time ago,” Birchfield said, “but in a small shop like ours, it just stayed on the back burner.” At the March board meeting, President Bobbie Jo Buel, managing editor of the Arizona Daily Star in Tucson, appointed the Public Notice Task Force to explore what else ANA should be doing to preserve public notices in newspapers for the public information value they contain. Birchfield was asked to become part of that committee and again asked to join. When he came to the first Task Force meeting he also brought his membership application. This year the board of directors has asked the ANA staff to make a special effort to invite other non-member newspapers in the state to join in support of our industry-wide efforts.

Better Newspaper Contest entries due in ANA office June 7 Entry packets for the final leg of the Newspaper of the Year awards, the Better Newspapers Contest, have been sent to newspapers with entries due at 5 p.m. June 7, 2004. Several changes were incorporated this year emphasizing the contest as a split between newsroom team awards, and individual awards. The first two newspaper categories were renamed and given new judging criteria. We need to make sure the copy editors and headline writers are singled out for their work too, ANA President Bobbie Jo Buel said as she was suggesting the changes. Therefore, what use to be News Writing Excellence now is Reporting and News Writing Excellence. It is designed to key in on how well the newspaper is reporting on its community as well as the excellence of the writing. The second category used to be Departmental News Coverage. It has

been changed to Departmental News and Copy Editing Excellence. A new individual category, Best Headline, was added. Only in this individual category do multiple tearsheets count as a single entry. Writers may submit three to five headlines and pay only one entry fee. In the other individual categories, each entry requires payment of a fee. Judges needed ANA is trading entries with Nevada for judging this year. A call is out to editors, writers and photographers to meet in Phoenix on Thursday, June 18, to judge the Nevada entries. Please support your business and show the Nevada folks we can do a great job. Contact Paula Casey, 602.261.7655 Ext 102, or by email p.casey@ananews.com if you will be a judge. After all, a good turnout here will show your counterparts in Nevada they should turn out to judge our entries.

News and photographs wanted We need news about you, your newspaper, or people in your organization to publish in ANAgrams. Send articles and pictures (RGB in Tiff or Jpeg format) to: c.wendt@ananews.com (602) 261-7655, Xt 103 Fax: (602) 261-7525

June, 2004

APME plans training in Phoenix area APME’s NewsTrain is coming Phoenix on June 28/29. Three excellent trainers are Jack Hart, of the Portland Oregonian, and Michael Roberts, of the Arizona Republic, on editing and EdwardMiller, who is affiliated with Poynter, on management training. The day and a half program for frontline editors also includes a segment on FOI secrets; new media convergence, teaching word people to think visually and a discussion of ethics and credibility. The program launched in San Diego to rave reviews from the 90 participating editors. It’s all for $35.

Perspective from Michael Jameson... Q/A with Michael Jameson, president and CEO of Tucson Newspapers, Inc., from the in-house newsletter. Q. What has been the most exciting part of your job since you joined Tucson’s Newspapers in January? A. “I enjoy being back in a larger market. I understand the complexities and challenges of a two paper system. The folks here are great people and very accepting - they have made the transition doable and enjoyable. It has been a very smooth transition.” Q. What are your goals for TNI? A. “One of my major goals is to improve on our success track - increase advertising revenue and circulation - and meet owner’s expectations. I want to provide direction for the organization - we have the strategic plan in place and talented people here to implement it, I just want to focus it on success.” Q. How has your background helped you prepare for this role? A. “More than anything, working in a dual newspaper/ownership environment has helped a lot. I have worked at a lot of different locations, including Madison, Louisville and most recently La Crosse, Wisconsin, and I bring something from all those places to the table.” Q. How do you like Tucson so far? A. “I love Tucson. It reminds me of Madison - a big sports town that has all the amenities of a big city, but doesn’t act like one. It definitely has Madison beat in way of weather.”

April Winner

Congratulations to Barry Gartell with Arizona Capitol Times, who won the April ANAgrams Photo contest. His picture, above, is of Rep. Michele Reagan, R-8, laughing during a lunch sponsored by the Arizona Hotel and Lodging Association and the Arizona Restaurant and Hospitality Association at Wesley Bolin Plaza. ©2004 AZ Capitol Times

ANAgrams 2004 Photo Contest Enter your favorite/best published photo of the month

Good Luck!

Rules:

• One entry per photographer • No entry fee; it‛s FREE • Winning entry will be recognized in ANAgrams and win the photographer one free photo entry in the Better Newspapers Contest • Entries must be received by the last day of the month • Include the photographer‛s name, name of the newspaper and date of publication

Email entry to cwendt@ananews.com or snail mail entry to Carmen Wendt, ANAgrams editor, c/o ANA, 1001 N. Central, Suite 670, Phoenix, AZ 85004-1947

June, 2004

4 Advertising awards continued from page 1... Manager. Second Place, Camp Verde Journal, an ad for Arizona Geezer’s Farmers Market. Robert Larson, Publisher; Shannon Mageary, Design & Composition; Jill Jensen, sales, and Rebecca Tarnow, Manager. Circulation Division 2: First Place, Red Rock News (Sedona), an ad for Concord Mortgage Company. Robert Larson, Publisher; Miranda Foreman, Design & Composition; Rebecca Tarnow, Sales & Manager. Second Place, Payson Roundup, an ad for Coors. Richard Haddad, Publisher, Design and Composition; Julie Haught, Sales. Honorable Mention, Nogales International, an ad for Padilla Sand & Gravel Ready Mix. Robert Kimball, Publisher; Edgardo Munoz, Design & Composition; Maria Costillo, Sales, and Gustavo Lopez, Manager. Circulation Division 3: First Place, West Valley View, an ad for St. Thomas Aquinas School. Elliott Freireich, Publisher; Meredith Hancock, Design & Composition; Jack Dwyer, Sales; Stephanie Hillebrand, Manager. Second Place, Pioneer Newspaper (Snowflake), an ad for Skyboot Internet. Robert Arganbright, Publisher, Design, and Sales. Honorable Mention, Navajo Times, an ad for James W Zion Lawyer Services. Tom Arviso, Publisher; Vernon Yazzie, Design; Rick Abasta, Composition, Sales & Manager. Circulation Division 4: First Place, The Sun (Yuma), an ad for M’lady m’lord. Julie Moreno, Publisher; Scott McKeogh, Design; Kate Foley, Sales; Lisa Miller, Manager. Second Place, Casa Grande Dispatch, an ad for Gold Rush Jewelers. Donovan Kramer, Sr., Publisher; Paul

Beatty, Design & Sales; Melva Bekis, Composition; Kara Cooper, Manager. Honorable Mention, Today’s News-Herald, an ad for Bradley Chevrolet. Mike Quinn, Publisher; Cynthia Shields, Composition; Ginny Frank, Sales; Steve Stevens, Manager. Circulation Division 5: First Place, The Tribune, an ad for Hiland’s Cigar. Karen Wittmer, Publisher; Christy Byerly, Design & Composition; Linda VanderKamp, Sales; Mike Palmerine, Manager. Second Place, Tucson Newspapers, an ad for St. Francis Winery. Mike Jameson, president; Von Watkins, Design; Ray Gonzales, Sales; Diane Cooper, Manager. Best Single Paid Retail Ad (Color) Circulation Division 1: First Place, Florence Reminder and Blade Tribune, an ad for Garrett Motors. Donovan Kramer, Jr., Publisher; Kelli Kent, Design & Sales; Melva Bekis, Composition; Kara Cooper, Manager. Second Place, Coolidge Examiner, an ad for Garrett Motors. Donovan Kramer, Jr., Publisher; Bob Tuley, Design & Sales; Melva Bekis, Composition; Kara Cooper, Manager. Circulation Division 2: First Place, White Mountain Independent (Show Low) an ad for Hatch Motors. Greg Tock, Publisher; Terri Madrid, Design; Kristen Sharp, Composition & Sales; Wiley Acheson, Manager. Second Place, Verde Independent, an ad for Steve Coury. Dick Larson, Publisher and sales; Joe Sandoval, Design & Composition. Circulation Division 3: First Place, Northwest Explorer (Tucson) an ad for Caldwell Jewelers. Melanie Larson, Publisher; Luanne Morgan, Design; Melanie Larson, Manager & Sales. Second Place, Green Valley

News & Sun, an ad for the 2002 Annual Community Benefit Statement, La Posada. Pam Mox, Publisher; Kevin McLaughlin, Design & Composition; Kelly Walter, Sales & Manager. Circulation Division 4: First Place, Today’s NewsHerald (Lake Havasu City), an ad for Mesa Airlines. Mike Quinn, Publisher; Steve Stevens, Design, Sales & Manager. Second Place, The Sun (Yuma), an ad for John Matthew Riesland. Julie Moreno, publisher; Josh Santana, Composition & Design; Kate Foley, Sales; Lisa Miller, Manager. Circulation Division 5: First Place, The Tribune (Mesa), an ad for New Sun Homes. Karen Wittmer, Publisher; Kelli Campbell, Design & Composition; Mark Thomas, Sales; Mike Palmarine, Manager. Second Place, Arizona Republic (Phoenix), an ad for Mattress USA. Sue Clark-Johnson, Publisher; Kathy Yoder, Design & Composition; Lauri Saffon, Sales; Margie Cochrane, Manager. Best Paid Ad Series (Black & White) Circulation Division 1: First Place, Coolidge Examiner, an ad for Kirk’s Tires. Donovan Kramer, Jr., publisher Sandie Kirk, Design & Sales; Ruth Stalter, Composition; Kara Cooper, Manager. Second Place, Florence Reminder and Blade Tribune, an ad for Gentry’s Florence Market. Donovan Kramer, Jr. Publisher; Kelli Kent, Design & Sales; Jamie Danforth, Composition; Kara Cooper, Manager. Circulation Division 2: First Place, Red Rock News (Sedona), an ad for Dahl & DiLuca Ristorante Italiano. Robert Larson, Publisher; Miranda Foreman, Design & Composition; Brian Flanagan, Sales; Rebecca Tarnow, Manager. Second Place, Payson Roundup, an ad for Chapman Auto Center. Richard

Haddad, Publisher; Sherrie McQuerrey, Design & Composition; Julie Haught, Sales. Circulation Division 3: First Place, Northwest Explorer, an ad for Earth Energy’s Hearth & Patio. Melanie Larson, Publisher; Luanne Morgan, Design; Grace Heiki, Composition. Second Place, Green Valley News & Sun, an ad for the Sheriff’s Auxiliary Volunteers. Pam Mox, Publisher; Graham Harrington, Design; Kelly Walter, Composition, Sales & Manager. Circulation Division 4: First Place, Casa Grande Dispatch, an ad for Lehman’s Appliances. Donovan Kramer Sr., Publisher; Lissa Katish, Design; Melva Bekis, Composition; Kara Cooper, Sales & Manager. Circulation Division 5: First Place, Tucson Newspapers, an ad for Armory Park Del Sol. Mike Jameson, President; Matthew Kauffman, Design; Mike Desilets, Sales; Diana Cooper, Manager. Honorable Mention, The Tribune (Mesa), an ad for Some Burros. Karen Wittmer, Publisher; Christy Byerly, Design & Composition; Gary Millslagle, Sales; Dan McNutt, Production Manager. Best Paid Ad Series (Color) Circulation Division 1: No First Place Award. Second Place, Camp Verde Journal, an ad for Steve Coury. Robert Larson, Publisher; Miranda Foreman, Design & Composition; Rebecca Tarnow, Sales & Manager. Circulation Division 2: First Place, Payson Roundup, ad for Legacy Home Furnishings; Richard Haddad, Publisher and Design; Sherrie McQuerrey, Rowena Marrs, Composition. Second Place, White Mountain Independent (Show Low), ad for

ABITIBI CONSOLIDATED Abitibi Consolidated Sales Corporation 15020 North Hayden Road, Suite 202 Scottsdale, AZ 85260 Tel. 480-951-5979 Fax.480 - 951-5928 www.abicon.com E-mail: bruce_stavseth@abicon.com

Bruce L. Stavseth Regional Manager, Newsprint

Joe Mickelson

Publisher Account Executive A division of Publishing Group of America

520 E. Eton Drive Tucson, AZ 85704 Phone 866-229-1404 Fax 520-229-1404

jmickelson@americanprofile.com

DEAN R. ST. JOHN PERIODICALS MAIL SPECIALIST MAILING REQUIREMENTS

4949 E. VAN BUREN ST. RM 190 PHOENIX, AZ 85026-9651 602-225-3440

Do you know a company that would benefit from an associate membership in the Arizona Newspapers Association? Associate members get a free business card size ad in ANAgrams!

Media Consultants, Inc. www.publicationsforsale.com

6225 Mountainview Drive Cheyenne, Wyoming 82009 Phone: 307-772-0003 Fax: 307-772-0004 Email: MediaMike1@aaol.com

Michael D. Lindsey Newspaper Sales/Appraisals

Do you know a company that would benefit from an associate membership in the Arizona Newspapers Association? Associate members get a free business card size ad in ANAgrams!

June, 2004 Hatch Toyota. Greg Tock, Publisher; Terri Madrid, Design & Composition; Kristen Sharp, Sales; Wiley Acheson, Manager. Circulation Division 3: First Place, Ahwatukee Foothills News, ad for Bar Nun. Jason Joseph, publisher; Steve Jordan, Design & Composition; Jules Holzgrafe, Sales. Second Place, Northwest Explorer, ad for Earth Energy’s Hearth & Patio. Melanie Larson, publisher and sales; Luanne Morgan, Design; Grace Heiki, Composition; Circulation Division 4: First Place, Casa Grande Dispatch, ad for Garrett Motors. Donovan Kramer, Sr., Publisher; Bob Tuley, Design & Sales; Melva Bekis, Composition; Kara Cooper, Manager. Second Place, Kingman Daily Miner, ad for Swanty Discount Dodge. Robin Mauser, Publisher; John Myers, Sales; Nirali Patel and Crystal McDade, Design & Composition; Shay Givens, Manager. Circulation Division 5: First Place, The Tribune, ad for Montesa at Gold Canyon. Karen Wittmer, Publisher; Lisa Simpson, Sales; Chanda Miller, Design & Composition; Mike Palmarine, Manager. Second Place, Arizona Republic, ad for Thomasville. Sue Clark-Johnson, Publisher; Jeff Springulced, Sales; Michelle Saldana, Design & Composition; Margie Cochran, Manager. Best Use of Color Circulation Division 1: First Place, Coolidge Examiner, ad for Garrett Motors. Donovan Kramer Jr.; Bob Tuley, Design & Sales; Melva Bekis, Composition; Kara Cooper, Manager. Second Place, Parker Pioneer, ad for Desert Racing Association. Mike Quinn, publisher; Cynthia Shields Composition; Sandra Taylor, Sales; Steve Stevens, Manager. Circulation Division 2: First Place, Verde Independent, ad for Larry Green’s Olds. Dick Larson, Publisher; Gary Romig, Design & Composition; Bill Owens, Sales. Second Place, Payson Roundup, ad for Buster Kittwhistle’s. Richard Haddad, Publisher and Design; Sherrie McQuerrey, Composition; Scott Smith, Sales. Circulation Division 3: First Place, Green Valley News & Sun, ad for Continental Shopping Center. Pam Mox, Publisher; Kevin McLaughlin, Design & Sales; Kelly Walter, Composition & Manager. Second Place, Ahwatukee Foothills News, ad for Realty Executives. Jason Joseph, Publisher; Holli Roach, Design, Composition & Manager. Circulation Division 3: First Place, Casa Grande Dispatch, ad for Greens N’ Things Garden & Floral Center. Donovan Kramer Sr., Publisher; Jenny Scharf, Design & Sales; Melva Bekis, Composition; Kara Cooper, Manager. Second Place, The Sun (Yuma), ad for Country Club Custom Cycles. Julie Moreno, Publisher; Tim Chaulk, Sales; Ron Hayes, Design; Lisa Miller,

5 Manager. Circulation Division 5: First Place, The Tribune (Mesa), ad for Earnhardt’s RV. Karen Wittmer, Publisher; Dennis Alaniz, Design & Composition; Cindy Kelly, Sales; Mike Palmerine, Manager. Second Place, Tucson Newspapers, ad for Iglis Florists. Mike Jameson, President; Molly Phelan, Sales; Greg Mannino, Design; Diane Cooper, Manager. Most Effective Use of Paid Small Space Circulation Division 1: First Place, Camp Verde Journal, ad for Ismael Tree Trimming. Robert Larson, Publisher; Shannon Mageary, Design, Composition & Sales; Rebecca Tarnow, Manager. Second Place, Coolidge Examiner, ad for Annie’s Touch of Class pet grooming. Donovan Kramer Jr., Publisher; Sandie Kirk, Design & Sales; Misty Martinez, Composition; Kara Cooper, Manager. Circulation Division 2: First Place, Verde Independent, ad for Conn Pest Control. Dick Larson, publisher; Joe Sandoval, Design and Composition; Kathy Larson, Sales. Second Place, Payson Roundup, ad for Star Valley Storage. Richard Haddad, Publisher; Sherrie McQuerrey, Design & Composition; Julie Haught, Sales. Honorable Mention, White Mountain Independent, ad for Spa Estique. Greg Tock, Publisher; Deborah Herbein, Design; Kyle Rippy, Composition & Sales; Wiley Acheson, Manager. Circulation Division 3: First Place, Ahwatukee Foothills News, ad for Bark Busters. Jason Joseph, publisher; Holli Roach, Design & Composition; Gina Quintana, Sales; Holli Roach, Manager. Second Place, Sonoran News, ad for SonRise, a community church. Don Sorchych, publisher; Kelly Bowers, Sales; Barbara Balletto, Design & Composition; Jo Marocco, Manager. Circulation Division 4: First Place, Casa Grande Dispatch, ad for Coolidge Station Apts. Donovan Kramer, Jr., Publisher; Debbie Kephart, Design & Sales; Sue White, Composition; Kara Cooper, Manager. Circulation Division 5: First Place, Tucson Newspapers, ad for Tamara’s Closet. Mike Jameson, publisher; Greg Mannio, Design; Kathlyn Kirk, Sales; Dana Cooper, Manager. Second Place, The Tribune (Mesa) Hiland’s Cigars. Karen Wittmer, Publisher; Christy Byerly, Design and Composition; Linda VanderKamp, Sales; Mike Palmerine, Manager. Best Classified Advertising Section Circulation Division 1: First Place, Camp Verde Journal; Robert Larson, Publisher; Rebecca Tarnow, Manager. Second Place, San Pedro Valley News-Sun (Benson); Brendan Fitzsimons, Publisher; Adam Tanner, Design & Sales; Sue Coons, Composition.

Circulation Division 2: First Place, Fountain Hills Times; Alan Cruikshank, Publisher; Pam Small, Carmen Marrero, Design & Composition; Kip Kirkendoll, Manager. Second Place, White Mountain Independent; Greg Tock, Publisher; Terri Madrid, Deborah Herbein, Andy Towle, Design; Sally Moreno, Jenna Troutt, Jackie Hostler, Liz Whittier, Composition; Kristen Sharp, Steve Taylor, Kyle Rippy, Shannon Clark, Sales; Wiley Acheson, Manager. Circulation Division 3: First Place, West Valley View; Elliott Freireich, Publisher; Stephanie Hillebrand, Manager. Second Place, Apache Junction Independent; Bret McKeand, Publisher; Linda Fontenot, Manager. Honorable Mention, Tucson Weekly; Tom Lee, Publisher; Hugh Dougherty, Manager. Circulation Division 4: First Place, Daily Courier (Prescott); Kit Atwell, Publisher; Jamie Lyman, Manager. Second Place, Mohave Valley Daily News; Chuck Rathbun, Publisher; Kathy Jones, Manager. Honorable Mention, The Sun (Yuma); Julie Moreno, Publisher; Lisa Miller, Manager. Circulation Division 5: First Place (tie) Arizona Republic, Sue Clark-Johnson, Publisher; First Place (tie), The Tribune (Mesa); Karen Wittmer, Publisher; Vicki Serna, Composition, Sarah Woods, Manager. Best Special Section Circulation Division 1: First Place, Camp Verde Journal for Lifestyles of the Verde Valley. Robert Larson, Publisher; Rebecca Tarnow, Manager. Second Place, Parker Pioneer for Blue Water Resort & Casino (Parker), Best in the Desert. Mike Quinn, Publisher; Sandra Taylor, Design, Composition & Sales; Steve Stevens, Manager. Circulation Division 2: First Place, Payson Roundup for Rim Country Clue 7th Edition, Richard Haddad, Publisher. Second Place, Red Rock News (Sedona) for Art Scene. Robert Larson, Publisher; Rebecca Tarnow, Manager. Circulation Division 3: First Place, Tucson Weekly for Best of Tucson 2003. Tom Lee, Publisher. Second Place, Northwest Explorer for Holiday Buying Guide. Melanie Larson, Publisher; Jennifer Judge, Design; LuAnn Morgan, Paul Fitzgerald, Composition; Honorable Mention, Pioneer Newspaper (Snowflake) for Pioneer Days. Robert Arganbright, Publisher and sales. Honorable Mention, Green Valley News & Sun for Inside Green Valley. Pam Mox, Publisher; Kevin McLaughlin, Design; Kelly Walter, Manager. Circulation Division 4: First Place, Daily News-Sun (Sun City) for Welcome Back. Hal

DeKeyser, Publisher; Gary Smathers, Design; Michael Curry, Manager. Second Place, The Sun (Yuma) for Summer Guide 03, City of Yuma Parks & Rec. Dept. Julie Moreno, Publisher; Lisa Miller, Manager. Circulation Division 5: First Place, Tucson Newspapers for 2004 Vehicle Preview. Mike Jameson, President; Peggy Adams, Design; Bob Midles, Manager. Second Place, The Tribune (Mesa) for Consumer How-To-Guide. Karen Wittmer, Publisher; Chanda Miller, Design & Composition; Mike Palmerine, Manager. Honorable Mention, Arizona Republic for Test Drives; Sue ClarkJohnson, Publisher; Kent Johnson, Design, Composition & Sales; Chuck Cornelis, Manager. Best Newspaper Promotion Ad, Series or Section Circulation Division 1: First Place, Camp Verde Journal for the ad “We’re celebrating 40 years.” Robert Larson, Publisher; Pat Schweiss, Design & Composition; Rebecca Tarnow, Manager. Second Place, Coolidge Examiner for the ad “Published weekly and delivered to you!” Donovan Kramer Jr., Publisher; Bob Tuley, Design & Sales; Melva Bekis, Composition; Kara Cooper, Manager. Circulation Division 2: First Place, Payson Roundup for the ad “Your local news is in the bag!” Richard Haddad, Publisher and design; Sherrie McQuerry, Composition; Richard Haddad, Manager. Second Place, White Mountain Independent for the ad “Last Chance!” Greg Tock, Publisher & Composition; Terri Madrid, Design; Wiley Acheson Manager. Honorable Mention, Red Rock News for the ad “Subscription & Classified Super Summer Deal.” Robert Larson, Publisher; Shannon Mageary, Design & Composition; Rebecca Tarnow, Manager. Circulation Division 3: First Place, Green Valley News & Sun for the ad “Good Morning!” Pam Mox, Publisher; Kevin McLaughlin, Design & Composition; Kelly Walter, Manager. Second Place, Arrowhead Ranch Independent for the ad “If you like our paper, please drop us a note.” Bret McKeand, Publisher; Chris Williams, Design; Debbie Myers, Composition; William Siewert, Manager. Circulation Division 4: First Place, The Sun (Yuma) for the ad “Classified Garage Sales.” Julie Moreno, Publisher; Scott McKeogh, Design & Composition; Lori Stofft, Manager. Second Place, Kingman Daily Miner for the ad “Soldier Salute.” Robin Mauser, Publisher; Shay Givans, Manager. Honorable Mention, Daily News-Sun (Dun City) for the ad “Gridiron Challenge.” Hal DeKeyser, Publisher; Gary Smathers, Design & ComAdvertising awards continued on page 7...

June, 2004

People & Places Member news Recognitions - People

John S. Wolfe has been named Vice President/News Development for the Independent Newspapers, Inc., reporting to CEO Joe Smyth. He will work in a staff capacity on a variety of projects, including revitalizing the company’s Newsroom Guidelines and Publicity Guidelines and overall product development. Mr. Wolfe has been with Independent since 1996, most recently as executive editor of the Arizona Group. Rebecca Allen, has switched gears with the Independent and has been appointed the news editor of the Northeast Phoenix Independent. Prior to that, she served as the news editor of the North Scottsdale Independent. Margaret Sharp has joined the Independent as news editor for the North Scottsdale Independent. Prior to that, she was a feature writer for The Calgary Herold and served as editor of Scottsdale Scene. She has also written for The Bulletin in Bend, Oregon. Christina Fuoco has joined the Independent as news editor for the Apache Junction Independent. Cecilia Chan has joined the Independent as news editor for the Sun City Independent. Prior to joining the Independent, she worked for the publication

office at the University of San Diego. Ms. Chan worked as a reporter on the city government beat for the Los Angeles Daily News. Candace Vest recently joined the Independent as advertising manager for the North Scottsdale, Northeast Phoenix and Town of Paradise Valley Independents. Ms. Vest has a variety of sales experience, and has a degree in interior design. Amanda Johnson has returned to the White Mountain Independent as a part-time general assignment reporter, according to Greg Tock, publisher. Amanda’s reporting career was put on hold about 18 months ago when she was married, and she took time off to be with the new family. Lia Clark, who manages the White Mountain Independent’s web site, gave birth March 18 in Show Low to Ani Pearl Clark who weighed 4 pounds, 7 ounces. This is the first child for Lia and her husband James. Jessica Evans, another White Mountain Independent reporter, also gave birth to a daughter, Elizabeth Ardis Evans, who weighed 7 lbs and 13 ounces. She was born on March 9, 2004, in Navopache Regional Medical Center in Show Low. She is the first child for Jessica and her husband Robert Evans.

Casey promoted; media buyer hired Paula Casey, the association’s executive assistant, has been promoted to ANA Business Manager, Executive Director John Fearing has announced. In April, Corissa Salzman was hired as media buyer in the Advertising Placement department. The association continues to search for a new Communications Manager to handle expanded duties. Casey joined the association in January 1995 just after the offices were moved to their present location on the North East corner of Roosevelt and Central in downtown Phoenix. She very quickly took on many tasks and responsibilities, Paula Casey including all payroll and benefits and bookkeeping and management of the association conventions, directory publication and contests. Paula Casey is one of those rare individuals who not only accepts responsibility for assignments, but also makes sure the office runs smoothly and is responsive to members and advertising customers, Fearing said. “She deserves this promotion and more,” he added, “And has to be the best employee I have ever worked with.” Salzman recently moved to Phoenix and with her sales experience and atten-

tion to detail, has fit in very well with ad placement. That is one department, Fearing said, that is the most labor intensive where mistakes are multiplied. Salzman shows she can minimize the mistakes and maximize customer service both to the advertiser Corissa Salzman and the member newspaper. The communications manager position is being expanded to manage not only the newsletter, ANAgrams, but to also take over management of the contests and management of the associations other communications means including printed material design as well as web site updating. “This takes a special person,” Fearing said, “which is why this search is taking such a long time.” Carmen Wendt has been producing ANAgrams as a part-time employee since David Poynor moved to Houston to live near his grandchildren. At the last board meeting President Buel suggested the association hire an intern for the summer to provide more material for ANAgrams. She was concerned that the decline in material about Arizona newspapers and newspaper people was causing a concern to members. Fearing has contacted ASU and UofA.

Michael Evans was named to the new position Retail Advertising Manager at the Today’s News-Herald in March. Michael has extensive print media sales and publishing experience, as well as some radio sales. The new position will assist the Advertising & Marketing Director and devote energy towards increased sales developement, ad rep training and special revenue projects. Leslie Mansfield, of the Today’s News-Herald, transferred from production to Dispatch Assistant in February. Leslie enters ads, dummies the paper, checks off final pages and monitors insert scheduling. The Classified liner department of the Today’s News-Herald had its biggest month ever in March. Jonelle Overman, manager, and Michelle Risley produced a revenue gain of 29% over March last year. Graphics production for Today’s News-Herald are graphic artists Clint Maciel, Brandon Norris and Nancy Bruning. Clint Maciel, of the Today’s NewsHerald, had a baby girl, Taylor Elizabeth, on February 19, 2004. Ellen Went became a Today’s NewsHerald’s receptionist. Richard DeGive and Terri Harber are new copy editors/page designers for Today’s News-Herald. Advertising representative Leslie Herdrich came to the Green Valley News & Sun last June after stints in radio and television advertising. She’s lived in Green Valley for nine years and said that she likes working in a small market. “The clients make all the difference,” said the mother of one, a 9-year-old daughter. “In a small market

your clients are more appreciative, and their goals become your goals.” Advertising administrative assistant Nancy Canez also joined the Green Valley News & Sun last June after working in a doctor’s office. Since coming to Green Valley, the mother of three says that she’s learned a lot more than she ever anticipated. She certainly has made herself useful, helping out on deadline days with the obituaries, and regularly filling in as a receptionist.”I’ve had a lot to learn,” Canez said. “But I figured out that if you put in 100 percent, you will get that back. I’ll certainly never get bored here.” Billing clerk Peg Hanson came on board at Green Valley News & Sun in September. She and her husband moved to Green Valley from the more arctic clime around Green Bay, Wis. She assures us that she’s not one of those rabid cheesehead Packer fans we’ve seen on TV. She used to work for Schneider National, the largest trucking company in the nation. Not surprisingly, she said that she positively loves the Southwest. Assistant news editor Shannon McVay entered the Green Valley News & Sun fray just a few weeks ago after moving to the Tucson area from Cadillac, Mich. “Arizona has been a very pleasant surprise,” said the 25-year-old. She continued on page 10

From Journalist to Horseman David Poynor (on the right), former ANA director of Member Communications and former editor of ANAgrams, now works in Houston with airport security. He and his wife Paula moved to Texas to live near their children and grandchildren. Originally hired for security work, David now manages the Airport Rangers, a task force of volunteer horsemen and women who ride perimeter around Bush Intercontinental Airport to provide more security on the exterior perimeter of the airport. David said his first day back in the saddle made it a bit tough the following morning.

June, 2004 Advertising awards continued from page 5... position” Michael Curry, Manager. Circulation Division 5: First Place, Arizona Republic for the ad “Discovering the story lines.” Sue Clark- Johnson, Publisher; Steve Gamble, Design; Mike Bond, Manager. Second Place, Tucson Newspapers for the ad “Ez Access.” Mike Jameson, Publisher; Denise Pharris, Design & Composition. Best “Pro Bono” Public Service Ad Circulation Division 1: First Place, Lake Powell Chronicle for the ad “They’re coming back… Balloon Regatta.” Sue Shinneman, Publisher, Design & Composition. Second Place, Coolidge Examiner for the ad “Christmas on Central.” Donovan Kramer Jr., Publisher; Bob Tuley, Design & Sales; Ruth Stalter, Composition; Kara Cooper, Manager. Circulation Division 2: First Place, Payson Roundup for the ad “Rim Country Literacy Program First annual Book Raffle.” Richard Haddad, Publisher, Design, Composition. Second Place, White Mountain Independent for the ad “15th annual Dr. John Anderson NPC Pro-am Scramble.” Greg Tock, Publisher & Composition; Terri Madrid, Design; Wiley Acheson, Manager. Circulation Division 3: First Place, Green Valley News & Sun for the ad “Alzheimer’s Association.” Pam Mox, Publisher; Kevin McLaughlin, Design; Kelly Walter, Composition, Sales & Manager. Second Place, Navajo Times for the ad “Fatherhood is….Happy Fathers Day Poem.” Tom Arviso, Publisher; Vernon Yazzie, Design; Rick Abasta, Composition, Sales & Manager. Circulation Division 4: First Place, Daily News-Sun for the ad “Westside Food Bank.” Hal DeKeyser, Publisher; Gary Smathers, Design & Composition; Mike Curry, Manager. Second Place, Casa Grande Dispatch for the ad “National Boy Scout week.” Donovan Kramer Jr., Publisher; Jenny Scharf, Design; Melva Bekis, Composition; Kara Cooper, Manager. Circulation Division 5: First Place, Arizona Republic for the ad “Faces of Domestic Violence.” Sue Clark-Johnson, Publisher; Tracey Phalen & Julie Newberg, Design; Mike Bond, Manager. Second Place: None Awarded. Best Web Site Banner Ad Circulation Division 2: First Place, White Mountain Independent for Hon-Dah Resort.” Greg Tock, Publisher; Lia Clark, Design; Shannon Clark, Composition & Sales. Wiley Acheson, Manager. Second Place, Payson Roundup for “Web Link to more Payson area news.” Richard Haddad, Publisher, Design, Sales & Composition.

7 Circulation Division 3: First Place, Sonoran News for “Blue Coyote Gallery.” Don Sorchych, Publisher; Mark Brontsema, Design & Composition, Gail Dudley, Sales; Jo Marocco, Manager. Circulation Division 4: Second Place, Casa Grande Dispatch for “Greens N’ Things.” Donovan Kramer Jr., Publisher; Meaghan Kramer, Design & Composition; Jenny Scharf, Sales; Kara Cooper, Manager. Circulation Division 5: First Place, The Tribune for “VIP Homes.” Karen Wittmer, Publisher; Kelli Campbell & Dennis Alaniz, Design & Composition; Jody Keyser, Sales, Mike Palmerine, Manager. Second Place, Tucson Newspapers for “Custom Coupons.” Mike Jameson, President; Dennis Fesenmyer, Design; Jeff Herr, Manager. Best Single Ad or Series Promoting Public Notices Circulation Division 2: First Place, Payson Roundup for “Who’s keeping an eye on your community? YOU ARE.” Richard Haddad, Publisher, Design, Composition. Second Place, Arizona Capitol Times “Tell us what you think!” Ned Creighton, Publisher; Adolfo Castillo, Design; Laura Kaminski, Manager. Circulation Division 4: First Place, Daily News-Sun for “Publishing your legal notices fast & easy.” Hal DeKeyser, Publisher; Pat Starkey, Design & Composition; Monica Dickey, Manager. Best Ad That Never Ran Circulation Division 1: Honorable Mention, Florence Reminder and Blade Tribune for “Casino Night.” Donovan Kramer, Jr., Publisher; Kelli Kent, Design; Ruth Stalter, Composition; Kara Cooper, Manager. Circulation Division 2: Honorable Mention, Payson Roundup for “Beat the Seat.” Richard Haddad, Publisher, & Design. Circulation Division 3: First Place; West Valley View for “Davis Home Furnishings.” Elliott Freireich, Publisher; Art Schneider, Design & Composition; Julius Tiritilli, Sales; Stephanie Hillebrand, Manager. Second Place, Green Valley News & Sun for “Feeling lost in the crowd?” Pam Mox, Publisher; Kevin McLaughlin, Design & Composition; Kelly Walter, Manager. Circulation Division 4: First Place, The Sun (Yuma) for “Easy Street Financial Group.” Julie Moreno, Publisher; Ron Hayes, Design; Lisa Miller, Manager. Second Place, Kingman Daily Miner for “Birthday Bash.” Robin Mauser, Publisher; Pam Essig, Design & Composition; Shay Givans, Manager. Circulation Division 5: First Place, Arizona Republic for “Shasta Remodeling.” Sue ClarkJohnson, Publisher; Michelle Saldana, Design; Margie Cochrane, Manager. Second Place, The Tribune for “Axis Eye Institute.” Karen Wittmer, Publisher; Daniel McNutt, Design;

Linda VanderKamp, Sales; Mike Palmerine, Manager. Best Agency Produced Newspaper Ad (B&W) Circulation Division 1: First Place, Fourth Annual Hillside Tour d’Art; Thunder Mountain Designs, Jane Perini; submitted by Camp Verde Journal. Second Place, “Don’t be stuck in the dark ages!” Cable America, Mary Jane Stevens; submitted by Coolidge Examiner. Circulation Division 2: Second Place, Foxworth Galbraith Advertising Department, Dallas; Dana Christian, Designer; submitted by Payson Roundup. Circulation Division 3: First Place, Oregano’s Pizza Bistro, Free Range Productions; submitted by Tucson Weekly. Second Place, Mountain View Retirement Village, Kay Richardson; Submitted by Green Valley News & Sun. Circulation Division 4: First Place, McCulloch & Co., Tanger Outlet Center; submitted by Casa Grande Dispatch. Second Place, The Village, Gauger & Santy, Phoenix; submitted by Casa Grande Dispatch. Best Agency Produced Newspaper Ad (Color) Circulation Division 1: First Place, Johnson Ranch ad by Media Impressions, submitted by Florence Reminder & Blade Tribune. Second Place, Bluewater Resort by Marketing Factory, Tempe; submitted by Parker Pioneer. Circulation Division 2: First Place, Unisource Energy Services by Nordesson Group, submitted by White Mountain Independent. Second Place, The Peaks by SMP Communications, Kevin Mahoney & Steve Kamp, Designers; submitted by Fountain Hills Times. Honorable Mention, Hon-Dah Casino by Ozone Art & Design, Steven Kamp; submitted by Payson Roundup. Circulation Division 3: First Place, Quail Creek by Robson Communications; submitted by Green Valley News & Sun. Circulation Division 4: First Place, Kalil supports teen break, Kalil in house agency; submitted by Today’s News-Herald, Lake Havasu City. Second Place, Gila River Casino, Will Smith, Designer; submitted by Casa Grande Dispatch. Honorable Mention, London Arms Restaurant, Pub & Playhouse by London Arms In- house Agency; Today’s News-Herald, Lake Havasu City. Circulation Division 5: First Place, Trilogy at Vistancia, Shea Homes, Dynjan Advertising, Tom Dynjan; submitted by Arizona Republic. Best Agency Produced Ad or series of ads for a non-profit Organization Circulation Division 2: First Place, Tucson Culinary

Festival by Gordley Design, submitted by Inside Tucson Business. Second Place, Associated Highway Patrolmen of Arizona by Design for The Media Guys; Bob Grossfeld; submitted by Arizona Capitol Times. Circulation Division 3: Honorable Mention, Arizona Registrars of Contractors by Cooley Advertising & Public Relations; submitted by Prescott Valley Tribune. Best Agency Produced Political Ad or series of ads Circulation Division 1: First Place, Johnson Utilities by High Ground Inc.; submitted by Coolidge Examiner. Second Place, No on Prop 201 by High Ground, Inc.; submitted by Florence Reminder & Blade Tribune.

Send your member news to ANAgrams Editor Carmen Wendt by e-mail: c.wendt@ananews.com or by mail to 1001 N. Central Ave., Suite 670 Phoenix, Arizona 85004-1947.

��

�� Robin Mauser ��

��

June, 2004

Arizona Press Club announces 2003 awards Virg Hill Journalist of the Year: Susan Carroll, Arizona Republic; First runner-up (tie), Rhonda Bodfield Bloom, Arizona Daily Star, Judi Villa, Arizona Republic Photographer of the Year: Michael Chow, Arizona Republic; First runner-up, Mark Henle, Arizona Republic; Second runnerup (tie), David Sanders, Arizona Daily Star, Pat Shannahan, Arizona Republic Community Journalist of the Year: Jim Keyworth, Payson Roundup; First runnerup, Matthew Heil, Echo Magazine; Second runner-up, Philip Franchine, Green Valley News and Sun Distinguished Service Award: Jana Bommersbach, in recognition of a career of righting wrongs as an Arizona journalist and breaking new ground as the Press Club s first female president. Now a writer with Phoenix Magazine, Bommersbach has also worked for the Arizona Republic and in TV news. News writing A1. General reporting (small newspapers): First place Rebecca I. Allen, Peoria Times: “Council members’ attendance varies significantly”; Second place Jim Small, Glendale Star: “Downtown church forced to move”; Third place Mirsada Buric-Adam, Daily Courier: “County employees find dope in yard”; Honorable mention Rebecca I. Allen, Glendale Star: “City receives brick wall from Arizona Press Club” A4. Sustained coverage/series (small newspapers): First place Larry Hendricks, Arizona Daily Sun: “Trial of Eric Clark”; Second place Betsey Bruner, Arizona Daily Sun: “Shiloh Community Church”; Third place Mike Sunnucks, The Business Journal: “Gas Crisis” B1. General reporting (mid-sized publications): First place Margaret Regan, Tucson Weekly: “A Christmas crossing”; Second place Michael Clawson, West Valley View: “Solar issue flares up again”; Third place Margaret Regan, Tucson Weekly: “Medical miracles”; Honorable mention Patrick O’Grady, Northwest Valley News: “Hospitals grow with communities” B2. Sustained coverage/series (mid-sized publications): First place Patrick Cavanaugh, Northwest Explorer: “Marana Police Department”; Second place Luke Turf, Tucson Citizen: “Immigrant issues”; Third place Renee Schafer Horton, Northwest Explorer: “Marana High School athletic department” D1. Spanish language breaking news reporting: First place Valeria Fernández, La Voz: “Mount Lemmon: La Furia de la Naturaleza”; Second place Valeria Fernández, La Voz: “Inconformidad en el caso Madrigal”; Third place Marco Arreortúa, La Voz: “Ganan los jornaleros”; Honorable mention Juan Villa, La Voz: “Conflictos en una iglesia” D2. Spanish language general reporting: First place Marco Arreortúa, La Voz: “Jornaleros con Orgullo”; Second place Marco Arreortúa, La Voz: “Sacerdote sin iglesia” Third place; Rosa Tequida, La Voz: “Niñas infractoras: En el desván de las correcionales”; Honorable mention Rosa Tequida, La Voz: “Henry Esparza: Un hispano cazador de inmigrantes” C1. Investigative reporting — Don Bolles Award (any publication): First place John Dougherty, New Times: “Bound by fear: polygamy in Arizona”; Second place (tie) Joseph A. Reaves, The Arizona Republic: “Priests with troubled pasts” and Joseph A. Reaves, The Arizona Republic: “Bishop O’Brien admits cover-up” C2. John Kolbe Politics and Government

Reporting Award (any publication): First place Robert Nelson, New Times: “Big House Inc.”; Second place Rhonda Bodfield Bloom, Arizona Daily Star: “Arizona at the bottom”; Third place David Pittman, Tucson Citizen: “Arizona Clean Elections law” C4. Deadline news reporting (any publication): First place Joseph A. Reaves, The Arizona Republic: “Romley, O’Brien clash over substance of deal,” “Bishop denies he’s admitting cover-up,” “Hard-won agreement was months in the making,” “Victim: ‘You can’t put it behind you’”; Second place Emily Bittner, Lesley Wright, Peter Corbett, Marty Sauerzopf, Kristen Go, Laurie Roberts, Diana Balazs, Thomas Ropp, Laura Dobbins, The Scottsdale Republic, “Rural-Metro pulling out”; Third place Judy Nichols, The Arizona Republic: “Man dies as online chat pals look on” C5. Sustained reporting (any publication): First place Shaun McKinnon, The Arizona Republic: “The Western drought”; Second place Susy Buchanan, New Times: “Skinheads”; Third place Joseph A. Reaves, The Arizona Republic: “Priest abuse”; Honorable mention Craig Harris, The Arizona Republic: “Phoenix Cardinals” C6: Beat reporting (any publication): First place Daniel Gonzalez, The Arizona Republic: The immigration beat; Second place Joe Burchell, Arizona Daily Star: The city beat; Third Place Judi Villa, The Arizona Republic: The criminal justice beat; Honorable mention Inger Sandal, Arizona Daily Star: The higher education beat C7. Project reporting (any publication): First place Connie Cone Sexton, The Arizona Republic: “Life and death: One family’s yearlong journey”; Second place Joyesha Chesnick and Gabrielle Fimbres, Tucson Citizen: “Childhood lost: Legacy of addiction”; Third place Susan Carroll, The Arizona Republic: “Death in the Desert” C8. Environmental reporting (any publication): First place (tie) James Bishop Jr., Phoenix Magazine: “Tree houses” and Robert Nelson, New Times: “Outlaw dumping”; Third place Mitch Tobin, Arizona Daily Star: “Dwindling snowmelt” C9. Science, technology and medicine reporting (any publication): First place Scott Simonson, Arizona Daily Star: “Wars without end”; Second place Jane Erikson, Arizona Daily Star: “Health care costs soar in Tucson”; Third place Jimmy Magahern, New Times: “Geeks gone wild” C10. Law and order reporting (any publication): First place Jennifer Ryan, East Valley Tribune: “Deadly Pursuit”; Second place Amanda J. Crawford and Bill Hart, The Arizona Republic: “Inmate overcrowding hits dangerous level”; Third place L. Anne Newell and Enric Volante, Arizona Daily Star: “Minority motorists searched more often”; Honorable mention Judi Villa and Ryan Konig, The Arizona Republic: “Murders go unsolved as smuggling grows” C11. Religion, faith or ethics reporting (any publication): First place Tony Ortega, New Times: “Peacemonger”; Second place Joseph A. Reaves and Mark Shaffer, The Arizona Republic: “Polygamist sect target of Arizona-Utah inquiry”; Third place Lawn Griffiths, Scottsdale Tribune: “A Churchgoer’s Odyssey” C12. Diversity reporting (any publication): First place Paul Rubin, New Times: “Back to the future”; Second place Bonnie Henry Arizona Daily Star: “Starting over in Tucson”; Third place Kristen Go and Kirsten Sorenson, The Arizona Republic: “School shines ‘ray of hope’ on Palomino neighborhood”

C13. Education reporting (any publication): First place Pat Kossan and Monica Mendoza, The Arizona Republic: “Parents unprotected in charter process” and “Charter standards tougher in other states”; Second place (tie) CeCe Todd, East Valley Tribune: “What Price Performance?” And Daryl James, East Valley Tribune: “School crime reports paint a blurry picture”; Honorable mention Patricia Biggs, The Arizona Republic C14. Explanatory reporting (any publication): First place Christina Leonard and Pat Flannery, The Arizona Republic: “Lawsuits better local governments”; Second place Robert Nelson, New Times: “Clink”; Third place Jodie Snyder, The Arizona Republic: “Hospitals chase patient debt”; Honorable mention Gary Nelson, Ed Taylor and Scott Seckel, East Valley Tribune: “SRP 100 years” C15. Sustained neighborhood reporting (any publication): First place Yvonne Wingett, The Arizona Republic; Second place Colleen Sparks, Arizona Daily Star; Third place Kristen Go, The Arizona Republic SPORTS REPORTING A6. Sports reporting (small newspapers): First place Steve Rom, Arizona Daily Sun: “Just one of the guys”; Second place Adam Kress, The Business Journal: “Start your engines!”; Third place David M. Ward, Chandler Connection: “A special bond” B6. Sports reporting (mid-sized publications): First place Tom Danehy, Tucson Weekly: “Out of bounds”; Second place Marc Buckhout, Northwest Valley News: “Cast of Cactus coaches reel in winners” C30. Sports column writing (any publication): First place Dan Bickley, The Arizona Republic; Second place Scott Bordow, East Valley Tribune; Third place Slim Smith, East Valley Tribune C31. Sports deadline reporting (any publication): First place Craig Harris, The Arizona Republic: “Valley mogul joins big leagues”; Second place Norm Frauenheim, The Arizona Republic: “Arizona humiliated by LSU”; Third place Charles Durrenberger, Arizona Daily Star: “More player-coach unrest” C32. Sports enterprise reporting, under 1,000 words (any publication): First place Mark Shaffer, The Arizona Republic: “NAU’s Souers admits to DUI in wake of team’s troubles”; Second place Paola Boivin, The Arizona Republic: “Speed Thrills”; Third place Norm Frauenheim, The Arizona Republic: “De La Hoya Set for Defining Fight” C33. Sports enterprise reporting, more than 1,001 words (any publication): First place Dan Bickley, The Arizona Republic: “You Play, You Pay: NFL Glory Feeds Hunger, Numbs”; Second place Paul Kix, New Times: “Eye of El Tigre”; Third place Bob Young, The Arizona Republic: “Straight to Video”; Honorable mention Jack Magruder, Arizona Daily Star: “Fighting spirit: All-Army boxers compete in ring amid deployment to Mideast” BUSINESS REPORTING C34. Business column writing (any publication): First place Jon Talton, The Arizona Republic; Second place Bonnie Henry, Arizona Daily Star C35. Business deadline reporting (any publication): First place Jodie Snyder, The Arizona Republic: “TriWest lands $10 billion pact with military” and “How TriWest put together $10 billion deal”; Second place Tim Steller, Arizona Daily Star: “6,000 seek 400 jobs at Geico call center”; Third place Shella Jacobs, Arizona Daily Star: “Chang-

ing times give Tack Room the boot” C36. Business enterprise reporting, under 1,000 words (any publication): First place Carey Sweet, New Times: “Stiffed! Prive’s co-owner beats a hasty retreat out of town and the San Carlos’ proprietor is furious”; Second place Amy Silverman, New Times: “Raising Arizona State”; Third place Craig Harris, The Arizona Republic: “Restitution a long shot in state’s fraud cases” C37. Business enterprise reporting, more than 1,001 words (any publication): First place Dawn Gilbertson and Jonathan J. Higuera, The Arizona Republic: “Trade and Turmoil: 10 years of NAFTA”; Second place (tie) David Wichner and Inger Sandal, Arizona Daily Star: “Tech transformation” and Catherine Burrough and Glen Creno, The Arizona Republic: “Valley foreclosures”; Honorable Mention: Tiffany Kjos, Arizona Daily Star: “Starting from scratch: the birth of a small business” FEATURE WRITING A2. Personality profile writing (small newspapers): First Place (tie) Colin Boyd, College Times: “Carmen Electra” and Dave Maass, College Times: “The Nexx big thing”; No second place; Third place Steve Rom, Arizona Daily Sun: “Former FHS hoops star gave it all until the end” A3. Feature writing (small newspapers): First place Michelle Burgess, College Times: “The Stalked”; Second place Kelly Crowley, The Payson Roundup: “Foster mom battles Child Protective Services”; Third place Doreen Obermeyer, Casa Grande Dispatch: “Word Pictures”; Honorable mention Catherine J. Rourke, Sedona Red Rock News: “Remembering Ground Zero” and Scott Tittrington, The Daily Courier: “Landing on her feet” B3: Feature writing (mid-sized publications): First place Ginger S. Eiden, Scottsdale Life: “Small Town, AZ”; Second place Leo W. Banks, Tucson Weekly: “Howling Mad”; Third placeJim Nintzel, Tucson Weekly: “Royal Flush” B4: Personality profile writing (mid-sized publications): First place Jana Bommersbach, Phoenix Magazine: “Bringing down the Bull”; Second place Terry Greene Sterling, Phoenix Magazine: “Fallen angel?”; Third place Margaret Regan, Tucson Weekly: “The life of Timothy H. O’Sullivan” D3: Spanish language Personality profile/ feature writing: First place Rosa Tequida, La Voz: “Entre el desamparo y la indigencia”; Second place Valeria Fernandez, La Voz: “Patrullando por las calles de Mesa”; Third place Valeria Fernandez, La Voz: “Pueblo sin ley” C17. News feature writing, 500 words and under (any publication): First place Thomas Bond, East Valley Tribune: “Indecent exposure?”; Second place Rosa Cirianni, East Valley Tribune: “Los Arcos rivals make unlikely neighbors”; Third place Maggie Galehouse, The Arizona Republic: “A little English put on ballplayers” C18. News feature writing, 501 to 1,000 words (any publication): First place Judd Slivka, The Arizona Republic: “Inside the cockpit of a Gulf fighter jet”; Second place Connie Cone Sexton, The Arizona Republic: “Rivers of life: Old age comes, canoe has to go”; Third place Tom Beal, Arizona Daily Star: “There’s green, so there’s hope” C19. News feature writing, 1,001 to 1,500 words (any publication): First place Michael Kiefer, The Arizona Republic: “Marine held death at bay for son’s birth”; Second place Rhonda Bodfield Bloom, Arizona Daily Star: “Piercings, hooks and a lift attract extreme

June, 2004

for Best Journalism in Arizona ‘fliers’; Third place Stephanie Innes, Arizona Daily Star: “Sudan refugee works his way to Pima degree”; Honorable mention: John D’Anna, The Arizona Republic: “Living with a mystery” C20. Newsfeature writing, more than 1,500 words (any publication): First place Judd Slivka, The Arizona Republic: “Williams family buries a Marine”; Second place Paul Rubin, New Times: “Dying for love”; Third place Karina Bland, The Arizona Republic: “CPS takes a child”; Honorable mention Peter Aleshire, Phoenix Magazine: “Golden lab?” C21. Lifestyle reporting, 500 words or less (any publication): First place Kate Nolan, The Scottsdale Republic: “3 days of monkeyshines enough, Coolio returns”; Second place Jill Koch, New Times: “Slide dish” C22. Lifestyle reporting, 501-1,500 words (any publication): First place Rob Bailey, Arizona Daily Star: “Teens Coming Out”; Second place Jaimee Rose, The Arizona Republic: “Retrofitting the ‘50s”; Third place Michael Kiefer, The Arizona Republic: “A Faerie Affair” C23. Lifestyle reporting, 1,501 words or more (any publication): First place Jaimee Rose, The Arizona Republic: “The Princess Within”; Second place Michele Laudig, Phoenix New Times: “Wednesday Night Fever”; Third place Susy Buchanan, Phoenix New Times: “Very Bad Thoughts”; Honorable mentions Scott Craven, The Arizona Republic: “Shining Example” and Barbara Yost, The Arizona Republic: “Roping a Dream” C24. Personality profile, under 1,000 words (any publication)First place Mary Jo Pitzl, The Arizona Republic: “Gordon aim: Livable city”; Second place Karina Bland, The Arizona Republic: “Kids say goodbye to Mrs. Gulley”; Third place Michael Clawson, West Valley View: “Victor Vargas stunner teeters on stardom” C25. Personality profile, over 1,001 words (any publication): First place Peter Aleshire, Phoenix Magazine: “His own man”; Second place (tie) Pat Flannery and Betty Reid, The Arizona Republic: “American” and Amy Silverman, New Times: “Legally brown” “An effervescent, fun and surprising story about a local culture hero.” C26. Food reviews (any publication): First place Carey Sweet New Times: “Torte reform”; Second place Howard Seftel, The Arizona Republic: “Raw? Naw!” C27. Visual and performing arts criticism (any publication): First place Margaret Regan, Tucson Weekly: “Heaven and Hell in Connemara”; Second place Robrt L. Pela, New Times: “German Hairlift”; Third place Kathleen Vanesian, New Times: “Girls, Interrupted” C28. Music criticism (any publication): First place Serene Dominic, New Times: “Borgir Kings”; Second place Jimmy Magahern, New Times: “Mouf Wash”; Third place Jimmy Magahern, New Times: “Mad Max” C29. Film, video and television criticism (any publication): First place James DiGiovanna, Tucson Weekly: “Two Tons of Style”; Second place Phil Villarreal, Arizona Daily Star: “ ‘Cremaster Cycle’ is what you make of it”; Third place Michael Clawson, West Valley View: “’25th Hour’ exalts post9/11 New York” COMMENTARY A5. Commentary/ analysis (small newspapers): First place Georgann Yara, Ahwatukee Foothills News: “Talking about the unspeakable: Priceless”; Second place Third place Scott Tittington,

The Daily Courier: “Fans went for, and got, their cheap thrills”; Honorable mention: Alan Levine, Tri-Valley Dispatch: “Worrying about the next big splash” B5. Commentary/analysis (mid-sized publications): First place Matthew Heil, Echo Magazine: “Crip is hip”; Second place Jeff Ofstedahl, Echo Magazine: “Ewe lost that lovin’ feeling”; Third place Tom Danehy, Tucson Weekly: “Entitled to Nothing”; Honorable mention Cary S. Hines, West Valley View: “Why can’t they just make dog food taste like cat food?” C3. News column writing (any publication): First place Jana Bommersbach, Phoenix Magazine; Second place Linda Valdez, The Arizona Republic: “The Other Side of the Dream”; Third place Gary Nelson, East Valley Tribune: “Romley sets precedent...,” C16. Feature column writing – Don Schellie Award (any publication): First place E. J. Montini, The Arizona Republic; Second place Renee Schafer Horton, Northwest Explorer: “An Examined Life”; Third place Jeremy D. Bonfiglio, East Valley Tribune: “Arizona Adventure”; Honorable mention Richard Ruelas, The Arizona Republic C38. Editorial writing (any publication): First place Dan Nowicki, Scottsdale Republic: “Scottsdale fire proposition”; Second place Doug MacEachern, The Arizona Republic: “Defining ‘patriot,’” “A toast to Old Glory” and “Memorable spirit”; Third place Joel Nilsson, The Arizona Republic: “Preserving Arizona’s military bases” HEADLINE WRITING C39. Headlines (any publication): First place Sylvia Cody, The Arizona Republic; Second place Mark Stewart, Arizona Daily Star: “Negative developments: New cell-phone cameras taking too-candid shots,” “Making it semiofficial” and “Cops: Boy, 16, killed parents then partied”; Third place Kerry McVeigh, Arizona Daily Star: “Power to the Peeps: Nostalgia helps make sugary chicks a big moneymaker,” “Seekers of manhood in a bottle could be gulping down E. coli” and “Tree rings suggest cold spell sweetened the Stradivarius” C40. Feature headlines (any publication): First place Dave Skog, Arizona Daily Star: “Shallowness reaches new depths,” “Oh man, is she a character: Impersonator finds happiness when his audience ‘gets it’” and “A Rock and a Charred Place: Climbers returning to favorite cliffs after wildfires in Catalinas”; Second place Jill Koch, New Times: “Math of least resistance: New play conquers the fears of all sums,” “Robbing the Dreidel: How the goblins stole Hanukkah” and “Wee oui: Passport leads kids through French doors”; Third place Jill Koch, New Times: “Rock out, damn spot,” “Hirsute case: get your locks off with urban bush women” and “Magical history tour: you say you want high resolution?”; Honorable mentions Michele Laudig, New Times: “All’s Fair in Love and Wardrobe” and Sylvia Cody, The Arizona Republic: “Yule-tired carols: check our list of 12 worst Christmas songs” PHOTOGRAPHY A1. Spot news photography (non-metro publications) Judges: Photo staff of the Tacoma (Wash.) News-Tribune.: First place Oscar Perez, Casa Grande Dispatch: “Shooting”: Second place Oscar Perez, Casa Grande Dispatch: “Fire” A2. Feature photography (non-metro publications): First place Steven King, Casa Grande Dispatch: “Graduation”; Second place Oscar Perez, Casa Grande Dispatch: “Bowling”; Third place Oscar Perez, Casa Grande Dispatch: “Water boy” A3. Portrait/personality photography

(non-metro publications): First place Richard Haddad, Payson Roundup: “Kiss”; Second place Owen K. Martin, West Valley View: “Percival” A4. Pictorial photography (non-metro publications): First place Oscar Perez, Casa Grande Dispatch: “Storm”; Second place J. Kat Woronowicz, Sedona Red Rock News: “Lizard” A5. Sports photography (non-metro publications): First place U. Frank Williams, Ahwatukee Foothills News: “Long snapper”; Second place Owen K. Martin, West Valley View: “Tears”; Third place Owen K. Martin, West Valley View: “Crash” E0. Photo package (metro publications): First place Aaron J. Latham, Arizona Daily Star: “Agent killed”; Second place Aaron J. Latham, Arizona Daily Star: “Inauguration”; Third place David Sanders, Arizona Daily Star: “Rescue” E1. Spot news photography (metro publications): First place Gary Gaynor, Tucson Citizen: “Chase”; Second place Xavier Gallegos, Tucson Citizen: “Carjack”; Third place Tim Hacker, East Valley Tribune: “Fingerprints”; Honorable mention James S. Wood, Arizona Daily Star: “Smokey climb” E2. General news photography (metro publications): First place Jeffry Scott, Arizona Daily Star: “Wailing women”; Second place Jack Kurtz, The Arizona Republic: “Coyote”; Third place Mark Henle, The Arizona Republic: “Deployment” E3. Portrait/personality photography (metro publications): First place David Sanders, Arizona Daily Star: “Church”; Second place Darryl Webb, East Valley Tribune: “Farewell”; Third place A.E. Araiza, Arizona Daily Star: “Backstroke” E4. Feature photography (metro publications): First place Dave Cruz, The Arizona Republic: “Monsoon”; Second place Sherrie Buzby, The Arizona Republic: “Prayer”; Third place Deirdre Hamill, The Arizona Republic: “Feeding time” E5. Picture story (metro publications): First place Pat Shannahan, The Arizona Republic: “School house”; Second place Andy Sawyer, East Valley Tribune: “Vision loss”; Third place Michael Chow, The Arizona Republic: “Motel kids” E6. Illustration photography (metro publications): First place David Sanders, Arizona Daily Star: “Jam”; Second place Francisco Medina, Tucson Citizen: “Slam”; Third place Ron Medvescek, Arizona Daily Star: “Music” E7. Sports action photography (metro publications): First place Kelly Presnell, Arizona Daily Star: “Flinch”; Second place Darryl Webb, East Valley Tribune: “Shirt tail”; Third place Chris Richards, Arizona Daily Star: “Greyhounds” E8. Sports feature photography (metro publications): First place Rob Schumacher,

The Arizona Republic: “Out of left field”; Second place Ralph D. Freso, East Valley Tribune: “Swarmed”; Third place Mark Henle, The Arizona Republic: “Rainbow” E9. Pictorial photography (metro publications): First place Pat Shannahan, The Arizona Republic: “Light of night”; Second place David Sanders, Arizona Daily Star: “Light”; Third place Norma Jean Gargasz, Tucson Citizen: “Fire: Art and Design A7. Layout/design (small newspapers): First place Scott Walters, Arizona Daily Sun: “U.S. strikes by air, land”; Second place Scott Walters, Arizona Daily Sun: “Revolutions not the one”; Third place Larry Lockhart, Casa Grande Dispatch: “Nuts about pecans” B6. Layout/design (mid-sized publications): First place Jennifer Judge and Jason Watkins, Northwest Explorer: “Reflections of the flag”; Second place Rich Ott, Northwest Valley News: “The thrill of victory”; Third place Paul Schwalbach, Tucson Citizen: Hundred years of hoops” F1. Graphics (any publication): First place Mark Waters and Dan Kempton, The Arizona Republic: “Monsoon”; Second place Andrew Long, East Valley Tribune: “Carving up Jack”; Third place Eric Baker and Dan Kincaid, The Arizona Republic: “Valley mountains” H1. Creative use of online : First place Celia O’Brien, Ann Brown, Arizona Daily Star “AZNightbuzz.com, John Lennon songwriting contest.”; Second place StarNet staff, Arizona Daily Star: “Iraq war buildup,” “Rescue roulette” and “Centennial of flight” H2. Breaking news online (any publication): First place Kerry Dinsmore, Mitch Tobin, Tom Beal and Thomas Stauffer, Eric Swedlund, James S. Wood, Renee Sauer, Aaron J. Latham, Jeffry Scott, David Sanders, Dave Castelan and Don Hammond, Kris LaFleur, Arizona Daily Star: “Aspen Fire coverage, July 3”; Second place Kris LaFleur, D. Shayne Christie, Rich-Joseph Facun, David Sanders, Aaron J. Latham, Rhonda Bodfield Bloom, Tony Davis, Tom Beal and Tim Steller, Arizona Daily Star: “Aspen Fire coverage, July 18” Cover designed by Andrew Long from the East Valley Tribune

June, 2004

People & Places Member news continued from page 6

discovered the state while on assignment in the tiny desert town of Ajo for the Cadillac News, the daily paper for which she was a news editor. Next thing she knew, she was living in the desert. McVay has a bachelor’s in political science from Kalamazoo College and a master’s in journalism from Michigan State University. Sports reporter Mike Touzeau retired from public education in southeastern Michigan in 1999, and now he’s getting a chance to pursue a little part of a dream he left behind nearly

increase its local sports coverage. Advertising proof reader Lisa Hummer returned to the Green Valley News & Sun recently after a year or so away. The 20-year-old was an intern with Web Designer Justin St. John during her senior year in high school. She said she’s interested in going back to school to study-what else? Web Design. Photographer Rick McCallum came to work for the Green Valley News & Sun after the tragic loss of photographer 40 years ago at Larry DeVoto in Green Valley News December. McCal& Sun. “I had been lum had some big a sports editor for my shoes to fill, and high school paper and covered local he’s done an admisports for a paper similar to the GV rable job. He was a News and then fashioned in my mind a 20-year man in the career someday as a sports writer,” said Army before startTouzeau. “I switched to education my ing his own business sophomore year at Central Michigan in military supplies and taking up newsUniversity because I wanted to teach and coach at the high school level,” he paper photography. McCallum, who said. Now he’s back in the reporting works part-time for the paper, recently game, and he’s spent the last several had one of his photographs printed on the months covering everything from big- front page of the prestigious Christian time boxing to small time shuffleboard Science Monitor. Classified display advertising as an integral part of the paper’s effort to �� representative Gustavo Lopez, Green

��

Valley News & Sun, was once the advertising director at the Nogales International, the Wick counterpart down at the border. But he’s been traveling north up Interstate 19 from his home in Rio Rico since December, he said, because he wants to broaden his sales experience and knowledge. “And that has definitely happened since I started working here,” said the husband and father of two. National accounts representative Lynne Hilton returned to the Green Valley News & Sun last fall and says she loves her job, her accounts and everyone she works with. She’s been in the newspaper advertising business “all my life,” including the GV News in 1988, Gannett Newspapers in California, Louisiana, Florida and Georgia, and for the Sierra Vista Herald-Bisbee Review, another Wick publication in Arizona. Lynne lives in Green Valley with her husband and 11-year-old son, and is CPR-certified, volunteers with the American Red Cross and has taught aerobics. Green Valley News & Sun general assignment reporter Philip Franchine recently was named second runner-up for the Arizona Press Club’s Community Journalist of the Year award for his coverage of the rapidly growing town of Sahuarita and Pima County government. Franchine’s stories on Sahuarita and Pima County have attempted to make complex zoning and environmental issues understandable to average readers. Franchine has been a Wick employee since May 2001, and before that has been nominated for awards and shared in team awards at the Chicago Sun-Times. The Arizona Daily Star’s Peter Sibley won second place in newspaper headline writing in the Best of the West contest. In the category “Words, Editing and Design,” the Arizona Daily Star won awards for two special sections: “Smoke, Flames & Ash: The story of the Aspen Fire” and for “24 Hours on the Border.” The border section also was a winner in the national Unity contest. That contest, sponsored by Lincoln University in Missouri, honors work that showcases issues affecting minorities or disabled people. This is the third straight year the Star won a Unity prize. Joyesha Chesnick has joined the Arizona Daily Star as a general assignment reporter. Previously she was with the Tucson Citizen. Andrew Satter is a new content producer at StarNet, the online edition of the Daily Star. He recently finished a master’s program in new media/ multimedia journalism at Northwestern’s

Medill School of Journalism. Hipolito Corella, a metro team leader for the Arizona Daily Star, was awarded a fellowship to attend the fourday Investigative Reporters and Editors conference in Atlanta this summer. Jill Jorden Spitz, the Arizona Daily Star’s business editor, has been elected to the board of the Society of American Business Editors and Writers. Billie Stanton began work as an editorial writer at the Tucson Citizen, after 14 years at the Denver Post and one year with the Colorado Children’s Campaign. She replaced Jill Blondin, who left the Citizen after more than 20 years, including 15 years as an editorial writer and assistant editorial page editor. Brad Branan also began work at the Citizen, as a project reporter. He previously worked at the Arkansas Democrat-Gazette in Little Rock. His first project for the Citizen identified Tucson’s top spots for violent crime, with the Miracle Mile-Oracle Road area on the near north side cited as the worst. The story led the U.S. Bureau of Alcohol, Tobacco and Firearms to assign a Violent Crime Impact Team to work with local law-enforcement agencies to reduce crime in the Miracle Mile-Oracle Road area, beginning June 1. Four college interns completed their semester’s work in the Citizen newsroom. Deborah Kravitz of Pima Community College completed an internship as a graphics artist, a job in which she designed covers for the weekly entertainment section and created informational graphics. Jeff Candrian of the University of Arizona read stories and wrote headlines on the night copy desk. The UA’s Ty Young interned as a business reporter. The UA’s Jenny Hunsperger wrote features. Rebecca I. Allen, news editor for the Northeast Phoenix Independent, won first place and an honorable mention in the category General Reporting for small newspapers in the 2003 Best Journalism in Arizona contest. The awards were presented at the 80th annual Arizona Press Club awards banquet, May 15 at the Heard Museum in Phoenix. Visit www.azpressclub.org for more information.

Obituary

Lucille Young passed away May 10 in Tucson. She was the photo librarian at the Arizona Daily Star from 1973 to 1988. She had worked with her brother, photographer Jack Sheaffer, for many years before that. Lucille was 81.

Arizona Newspaper Hall of Fame Nominations due August 1, 2004 Forms will be mailed and posted at www.ananews.com

June, 2004

Arizona Press Women announce winners Arizona Press Women, an affiliate of the National Federation of Press Women, presented its annual Communications Contest awards on May 1, at its 50th anniversary celebration. Honored during the non-profit, networking organization’s 50th Annual APW State Conference, first place winners go on to compete in the NFPW Communications Contest in September at the national group’s annual meeting. John Fearing presented the Arizona Newspapers Association Award for Outstanding Writing to Kaye Patchett, for the personality profile, “Molly Batten: The Original Periwinkle,” which appeared in The Desert Leaf. APW president, Barbara Clarihew, presented the 2004 Communicator of Achievement Award to Joan Westlake, editor of Sweat Magazine. The sweepstakes award was presented to Lynda Exley, and awards for a tie for sweepstakes runner-up went to Barbara Lacy and Patricia Myers. Communicators throughout Arizona submitted entries in categories from news reporting to page layout to public relations to books and received awards as follows: Continuing coverage or unfolding news: 1st, Laurie Fagan, Ocotillo News. Editorial for general or specialized circulation: 2nd, Patricia Myers, Jazz Notes. Feature, non-daily: 1st, Catherine Rourke, Sedona Red Rock News. Feature, general or specialized circulation: 1st, Jane Eppinga, Biology Digest; 2nd, Lisa Honebrink, Southwest Graphics; 3rd, Patricia Myers, Jazz Notes. Personality Profile: 1st, Lynda Exley, Ahwatukee Monthly; 2nd, Catherine Rourke, Sedona Red Rock News; 3rd, Lynda Exley, Arizona Parenting; HM, Kaye Patchett, The Desert Leaf. Special articles, business: 1st, Lisa Honebrink, Southwest Graphics. Special articles, arts and entertainment: 2nd, Gail Fisher, A&U: America’s AIDS Magazine; Arizona Senior World. Special articles, education: 1st, Jodi Decker, Homeschooling Today. Special articles, food: 1st, Lynda Exley, Ahwatukee Monthly. Special articles, history: 1st, Jane Eppinga, Tombstone Times, Arizona Capitol Times. Special articles, reviews: 1st, Lynda Exley, Ahwatukee Monthly; 2nd, Patricia Myers, American Ray, All About Jazz Los Angeles. Special articles, social issues: 1st, Christina Powers Wrather, Payson Roundup; 2nd, Lynda Exley, Ahwatukee Monthly. Personal columns, general: 2nd, Laurie Fagan, Southern Chandler/Ocotillo News. Personal colums, specialized: 1st Lynda Exley, Ahwatukee Monthly; 2nd, Christina Powers Wrather, Payson Roundup. Editor, regular section, non-daily: 1st, Karen Walenga, The Sahuarita Sun. Editor, publication, non-daily: 1st, Donna Chapman, Rancher’s Roundup. Publication regularly edited by entrant, general or specialized magazine: 1st, Lisa Honebrink, Southwest Graphics. Newsletter regularly edited by entrant: 1st, Barbara Lacy, Focus; 2nd, Gail Fisher, Tempe Sister City Quarterly. Page layout, non-daily: 2nd, Donna Chapman, Rancher’s Roundup; 3rd, Donna Chapman, Rancher’s Roundup. Photographer-writer: 1st, Carol Osman Brown, AAA Arizona Highroads; 2nd, Karen Walenga, Green Valley News. Writing for the Web, feature articles: 2nd, Patricia Myers, AzJazz.com. Writing for the Web, commentary: 1st, Patricia Myers, AzJazz.com. Advertising, print media: Institutional or image newspaper, trade paper, or magazine, b&w display: 1st, Barbara Lacy, A La Carte. Advertising, print media: Institutional or trade newspaper, trade paper, magazine campaign or series built around

one subject: 1st, Barbara Lacy, Cool Careers. Community or institutional relations: 1st, Barbara Clarihew, The National AHEC Bulletin. Magazine, one- to three-color: 1st, Barbara Clarihew, The National AHEC Bulletin. Newsletter, one- to three-color: 1st, Barbara Clarihew, The National NAO News; 2nd, Barbara Clarihew, Bridging the Gap. PR printed materials, educational institutions catalogs: 1st, Barbara Lacy, Maricopa Skill Center Catalog. PR printed materials, manuals and handbooks: 1st, Barbara Lacy, Maricopa Skill Center Student Handbook. Multiple media releases, news or feature: 1st, Patricia Myers, various. Speeches: 2nd, Shannon Dougherty, Expanding Horizons. Book, non-fiction, history: 1st, Carol Osman Brown, Arizona Goes to War: Ch. 10, Victory & Beyond; 2nd, Wynne Brown, More Then Petticoats: Remarkable Arizona Women; 3rd, Jane Eppinga, Images of America: Tombstone. Book, non-fiction, instructional: 3rd, Anne Marchiony, Food Safe Kitchens. Book, fiction: HM, Marcia Fine, Boomerang – when life comes back to bite you. The results of the Arizona Press Women’s 2004 High School Journalism Contest are: Editorial: 1st Jen Dewey, Bourgade Catholic HS, The Eagle’s Eyrie; 2nd Maggie Simpson, North Canyon HS, The Rattler Review Opinion: 1st Jasmine Wiggins, Ironwood HS, The Eagle’s Eye; 2nd Cianna Lizarraga, Ironwood HS, The Eagle’s Eye; 3rd Kari Nimlos, Ironwood HS, The Eagle’s Eye; HM Tiffany Gray, River Valley HS, The Blazing Inferno News: 1st Annalyn Censky, Salpointe Catholic HS, The Crusader; 2nd Ashley Morris, Bourgade Catholic HS, The Eagle’s Eyrie Tom Petrola, Bourgade Catholic HS, The Eagle’s Eyrie; 3rd Cianna Lizarraga, Ironwood HS, The Eagle’s Eye; HM Nick Spano, Ironwood HS, The Eagle’s Eye Feature: 1st Maria Hechanova, Ironwood HS, The Eagle’s Eye; 2nd Bryan Seppala, Globe HS, The Papoose; 3rd Adam Asplund, The Orme School, Crotalus; HM Benjamin Burt, North Canyon HS, The Rattler Review; HM Tra Pham, Ironwood HS, The Eagle’s Eye Sports: 1st Maria Hechanova, Ironwood HS, The Eagle’s Eye; 2nd Bryan Seppala, Globe HS, The Papoose; 3rd Annalyn Censky, Salpointe Catholic HS, Green Valley News; HM Daniel Ospina, North Canyon HS, The Rattler Review Column: 1st Nick Spano, Ironwood HS, The Eagle’s Eye Feature Photo: 2nd Mike Panza, Ironwood HS, The Eagle’s Eye; HM Jena Casillas, Globe HS, The Papoose Sports Photo: 1st Jasmine Wiggins, Ironwood HS, The Eagle’s Eye; 2nd Kari Nimlos, Ironwood HS, The Eagle’s Eye; HM Deborah Layton, Globe HS, The Papoose Cartooning: 1st Josh Falth, Ironwood HS, The Eagle’s Eye; Brandon McMahon, Ironwood HS, The Eagle’s Eye; 2nd Ana Marstanovic, Globe HS, The Papoose Reviews: 1st Andrew Somers, Ironwood HS, The Eagle’s Eye; 2nd Erin Ryan, Ironwood HS, The Eagle’s Eye; 3rd Jennifer Lane, Ironwood HS, The Eagle’s Eye Graphics: 1st Dominick Alvino, Globe HS, The Papoose Single-Page Layout: 1st Nick Spano, Ironwood HS, The Eagle’s Eye; 2nd Brooke Peugh, Ironwood HS, The Eagle’s Eye 3rd Lindsey Castro, Globe HS, The Papoose; HM Britany Traylor, Ironwood HS, The Eagle’s Eye School Sweepstakes Winners: Trophy (57 pts): Ironwood High School, Paula Somers,

John Fearing, ANA Executive Director, shares the judges comments with Cheryl Kohout, APW Communications Contest Coordinator, and Kay Patchett, recipient of the 2004 Arizona Newspapers Association Award for Outstanding Writing.

adviser; 2nd (17 pts): Globe High School, Sherry Casillas, adviser; 3rd (7 pts): Bourgade Catholic High School, Marianne Moriarty, adviser Contest Judges: Editorial: Kathy Engle, newspaper managing editor and writer; Opinion: Gaël P. Mustapha, travel writer, author, retired communications director; News: Lou Anne Kirby, newspaper and magazine feature writer; Feature: Patricia Rueter, newspaper copy editor and writer;

Sports: Jim Lamb, assistant managing editor, reporter, columnist and former university journalism instructor; Columns: Patricia L. Lucas, author and free-lance writer; Feature Photo and Sports Photo: Mario Aguilar, chief newspaper photographer, magazine photographer; Cartooning: Kevin McLaughlin, newspaper and magazine creative director and graphic designer; Reviews: Tim Hull, newspaper reporter and fiction writer; Graphics: Justin St. John, newspaper graphic designer and Web master; SinglePage Layout: Terry Motycka, newspaper layout editor Contest Statistics: A total of 84 entries were received. The 11 first-place entries have been submitted to the national high school journalism contest sponsored by the National Federation of Press Women. NFPW winners will be announced in June. For information: Karen Walenga, (520) 625-5511, (520) 393-1225 or at kwalenga@gvnews.com

Did you know: You can reach all of Arizona through ANA Advertising Service -- one call -one bill -- one check ...and no hassle? You can find employees, services, or just about anything else anywhere in Arizona with the low-cost AzCAN program? Plus, member newspapers can add plus dollars to their bottom line by selling AzCAN ads ... call Sharon at (602) 2617655, Ext. 108 for details Your Arizona Newspapers Association staff works for you throughout the year by providing training opportunities and seminars; legal hotlines for media issues -- Bown and Bain (602) 3518000 or (520) 798-7900; advertising and newsroom issues -- Jennings, Strouss & Salmon, P.L.C. (620) 495-2713; human resource issues -- Steptoe & Johnson LLP at (602) 257-5200; plus watchdog lobbying efforts to keep public records open.

June, 2004

Updated utilities ease use of OS X and Windows

With an ever increasing number of newspapers utilizing OS X and Windows XP, it’s important to keep an eye on updates to utilities which supplement the Kevin performance of these platforms. This month, we Technology will examine four updated utilities: Fetch 4.0.3, Macklink Plus 14, Conversions Plus 6.05 and SpamSieve 2.1.4.

Slimp

Fetch 4.0.3 It seems as if Fetch has been with us forever. Fetch is one of the original FTP client applications for the Macintosh. In a nutshell, Fetch provides an easy method for Mac users to download and upload files to a website. Fetch, a free download for most of its existence, has been purchased by its original author, Jim Matthews. The upside to this is that Fetch has been updated to work seemlessly in the OS X environment. The downside is that you no longer download the latest version of Fetch for free. It’s well worth the $25 registration fee, however. The most important job of an FTP client is to upload and download files between a computer and a web server. Fetch has always performed admirably. As long as the user wasn’t in too big a hurry, transferring entire websites was possible. I mention speed because earlier versions of Fetch - and other FTP clients - often required the user to download or upload only a few files at a time. Version 4.03, which works with OS X as well as older Mac operating systems,

now provides the user with the ability to upload and download entire websites by simply dragging a folder from or to an FTP server. While webmasters may debate the superiority of Fetch versus Transit (or some other FTP client), most users who have grown up on Fetch will find everything they’ve been looking for in this latest version. Is Fetch 4.0.3 perfect? By no means. But it’s well worth the $25 price. For more information, or to download a free 15-day trial copy of Fetch, visit www.fetchsoftworks.com.

MacLink Plus Deluxe 14 You know you’ve been around a long time when you remember using the original version of an application now in its 14th incarnation. In a nutshell, MacLink Plus allows Mac users to convert most files from their original format to one of dozens of other formats. For example, you receive a PC WordPerfect file containing an announcement from a church. Your paper uses Microsoft Works, an application that doesn’t open WordPerfect files, for word processing. What to do? With MacLink Plus, you simply convert the PC WordPerfect file to a Mac Microsoft Works (or Word or whatever) file. It’s worked like a charm for years and the latest version works even better in Mac OS 9.1, 9.2 and OS X. An added advantage to MacLink Plus 14 is its ability to open unreadable email attachments. MacLink Plus retails for $80 (US dollars). Users of previous versions can upgrade for $40 (US). For more information, or to download a free trial version of MacLink Plus 14, visit www.dataviz.com. Conversion Plus 6.05 Once in a while, a Windows user needs the ability to work with disks or files created for the Mac. This is often the

case at Windows-based newspapers who are receiving ads and files from agencies and other papers in Mac format. Conversions Plus gives users the option to convert files from different word processing, spreadsheet, graphic and database formats, so they can be opened in programs on the PC platform. I began using Conversions Plus in the early 90s, when compatibility between Macs and Windows-based computers was unheard of. The application has continued to improve over the years and is now up to version 6.05. Conversion Plus retails for $70 (US). Upgrades from previous versions are $40 (US). For more information, or to download a free trial version of conversions Plus 6.05, visit www.dataviz.com.

SpamSieve 2.1.4 In the early days of OS X, I tested the original version of SpamSieve. SpamSieve is a utility designed to help weed out unwanted email messages from Outlook, Netscape, Entourage and other email clients. This first version worked less than perfectly with the new operating system, so I decided to wait for a future version to review the product in this column. Now is the time. SpamSieve, a shareware application by Michael Tsai, has grown up. Basically, the utility learns what your spam looks like, then goes about the business of blocking most of it from your inbox. I tested SpamSieve with both Microsoft Entourage and Apple Mail. Before downloading email, I selected hundreds of spam messages in my “deleted” box and clicked on a SpamSieve script titled “add bad.” By the same token, I

highlighted good messages and click on the “add good” script. After less than a minute spent “training” SpamSieve, I felt confident to give the utility a serious test. After creating initial settings to tell SpamSieve how protective to be, I simply began to check my email and the utility began to work. I have several email accounts and normally receive 200 or so messages on an average morning. About ten of these will be authentic, with the other 190 or so being spam. I picked the right morning to test this product. I received over 1000 messages. A total of seven ended up in the inbox, with the other 1000 or so going into a new “Spam” box located with the other boxes in the sidebar. Amazingly, no spam messages made it into my inbox. I checked each of the messages in the Spam box and found two good messages there. I highlighted them and clicked on the “add good” script. This helps SpamSieve remember similar messages in the future. After using SpamSieve for three days, I’ve found it accurate almost all of the time. This morning, 180 messages were placed in the Spam box. One of these was from a auto rental company reminding me that my car is reserved next week. All the other messages were legitimate spam. SpamSieve works with OS X 2.6 or later. It works with Apple Mail, Emailer, Entourage, Outlook Express, Eudora 5.2 or later, Mailsmith and PowerMail. Is it worth the $25 registration fee? You betcha. For more information, or to download a free demo of SpamSieve, visit www.ccommand.com.

API seminars available at a discount

Here is a list of upcoming American Press Institute seminars, including a just added one-day workshop. ANA members can take advantage of API’s early-bird discount of 10 percent, available to registrants who pay their tuition eight or more weeks in advance of their seminar start date. June 18: Better Ads by Design: Growing Readership and Revenue. This one-day workshop will offer strategies to enhance the quality and readership of newspaper display ads. Held at the Annenberg School of Communications, University of Southern California. Cost: $175 for one person; $99 each for two people from the same newspaper. July 18-21, Media-Preneurship: Innovation for Profitable New Product Development (early-bird discount ends May 21) July 18-22, City and Metro Editors: Leading a Reader-Driven Newsroom (for community markets) Early-bird discount ends May 23. July 25-30, Newsroom Leadership: New Directors for Executive and Managing Editors (Early-bird discount ends May 28.) July 26-30, Digital Story Master Class: How to Create Innovative Multimedia Journalism (Early-bird discount ends May 19.) August 1-6, Executive Development Program (community markets). Early-bird discount ends June 4. September 12-16, Partnership for Leadership: Leveraging Circulation/ Editorial Alliances. (Early-bird discount ends July 16.) September 12-16, Monetize the Web. The Zip-Boom-Bop Holy Cow Oh My God Ka-Ching Master Class. Early-bird discount ends July 16. For more information about each seminar, visit www.americanpressins titute.org/seminars/all/ To register, contact Linda Kepner, API Registrar, at lkepner@american pressinstitute.org

June, 2004

AP president and CEO announces plan for media advocacy center By LINDA DEUTSCH AP Special Correspondent

RIVERSIDE, Calif. (AP) _ Denouncing increased official secrecy, Associated Press President and CEO Tom Curley unveiled a plan Friday for a media advocacy center to lobby in Washington for open government. “The powerful have to be watched, and we are the watchers,” Curley said, “and you don’t need to have your notebook snatched by a policeman to know that keeping an eye on government activities has lately gotten a lot harder.” At every level of government, records are being sealed and requests for information denied, and courts are imposing gag orders and sealing documents, Curley said, speaking in the Hays Press-Enterprise Lecture series. In the wake of the Sept. 11 terrorist attacks, the news media remained largely silent on important issues, including secret arrests of suspects of Middle Eastern descent and closed deportation hearings, he said. “That was an extraordinary time for the country,” he said. “It’s entirely understandable _ and reasonable _ that the press and public were willing to step back for a time and give the government room to

Invitation issued...

On behalf of Investigative Reporters and Editors, Inc. (IRE), the Board of Directors of the Atlanta Press Club is pleased to invite members of the Arizona Newspapers Association to the IRE Annual Conference to be held in Atlanta June 17- 20. John Carroll, editor of the LA Times, will deliver this year’s keynote address at the Awards Luncheon on Saturday. Other conference highlights include showcase panels on Civil Rights: Then & Now and Emerging infectious diseases: Biggest story of the new millennium?. Friday night is a reception and panel discussion on covering mental health at The Carter Center (tickets are required to attend). As always, the conference will offer over 100 panels, workshops and special presentations about covering public safety, courts, national security,

address an unknown and frightening threat. But Curley warned that a continued relaxation of vigilance by news organizations “could become a dangerous habit if we allow it to take hold, dangerous for us and the society in which we play such a critical role.” “The government is pushing hard for secrecy,” he said. “We must push back equally hard for openness. I think it’s time to consider establishment of a focused lobbying effort in Washington.” Curley acknowledged his advocacy proposal is potentially controversial. “I know that some in the journalism community would strongly disapprove of a project of this kind,” he said. “They believe the role of journalists is to remain strictly impartial, and that express backing for even the best intended legislation would compromise that role. I respectfully disagree.” Curley said he was reminded of a story about a man who was “so broadminded that he wouldn’t take his own side in a fight.” “A fight is what this is,” he said. “A fight is what our system of government intends and expects it to be.” Curley cited recent intrusions on information-gathering ranging.

the military, business, education, local government and much more. Many Atlanta Press Club members are on the planning committee for this conference; The event is hosted by The Atlanta Journal-Constitution. The primary sponsor is CNN and other sponsors include The Wall Street Journal and the Atlanta Press Club. For more details about the event, or to download a registration form, please visit www.ire.org/ training/atlanta04/. The IRE Conference will be held at the Atlanta Marriott Marquis in downtown Atlanta. The hotel offers discounted room rates of $119 single/ double occupancy for conference attendees. To make a reservation, call (404) 521-0000 or 800-228-9290 and ask for the “IRE 2004” room block. This offer expires May 21. If you have any problems making a reservation, contact Ev Ruch-Graham with IRE at (573) 882-8969.

News and photographs wanted

We need news about you, your newspaper, or people in your organization to publish in ANAgrams. Send articles and pictures (RGB in Tiff or Jpeg format) to: c.wendt@ananews.com (602) 2617655, Xt 103 Fax: (602) 261-7525

They ranged from an AP reporter’s digital recording being erased by a U.S. marshal at a speech by U.S. Supreme Court Justice Antonin Scalia to a confrontation between a sheriff’s deputy and a freelance photographer on assignment for the AP outside a Michael Jackson grand jury hearing. The photographer deleted digital images after being ordered to do so by the deputy. “The point I want to make with these brief examples is an elemental one: The government’s power is overwhelming. Its agents are armed and authorized to use force if they have to,” Curley said. He said a new nightmare for journalists is the Health Information Portability and Privacy Act, which had the goal of protecting sensitive personal medical information but wound up spreading paranoia among health institutions about cooperating with the media. When former President Gerald Ford suffered a dizzy spell on a California golf course a year ago and was rushed to a hospital in Rancho Mirage, he said the hospital wouldn’t even confirm Ford was there. Curley quoted a senior editor as saying later: “All I could think of was this: One of five living former presidents might no longer be living and we have no idea.”

Curley praised the vigorous efforts of the Reporters Committee for Freedom of the Press, the Society of Professional Journalists, the American Society of Newspaper Editors and dozens of other groups that work daily to break the information blockade. “They have raised all the alarms I’ve mentioned and many more. ... We need to hear them and we need to help them,” he said. Curley said AP would invite these groups and others to develop a plan for a Washington office to seek better statutory guarantees for more accessible government information. A federal reporters’ shield law might be sought. Meanwhile, he said, AP will continue audits to ensure official compliance with FOI laws. State AP bureau chiefs will monitor the status of still and video cameras in state and federal courtrooms, and legal challenges will be mounted when access is denied. “News is our business. We are the watchers,” Curley said. “Open government is the personal interest and constitutional right of every citizen. But we of the fourth estate have by far the greatest means and incentive to speak and fight for it.” Full text of speech: The AP: http://www.ap.org/pages/ about/whatsnew/hayspress.html

LEGAL SERVICES FOR ANA MEMBERS Advertising & Newsroom AnswerLine

Jennings, Strouss & Salmon, P.L.C. Phoenix (602) 495-2713 www.jsslaw.com First hour free to ANA member newspapers (editors, circulation managers, advertising managers). Coverage: Political advertising/public notices; general advertising issues; libel; fair reporting and editing; privacy.

AzFAC Media Hotline

Brown & Bain Phoenix (602) 351-8000 Tucson (520) 798-7900 www.brownbain.com

Funded by First Amendment Coalition of Arizona Inc., of which ANA is a member. Available to all bona fide journalists in the state. No cost up to initiation of litigation. Coverage: Access to federal and state records and meetings; access to court proceedings and records; access to public places; opposing gag orders; protecting confidential sources; opposing subpoenas and search warrants; obtaining camera access inside courtrooms.

ANA Human Resources Hotline Steptoe & Johnson, L.L.P. Phoenix (602) 257-5200 www.steptoe.com

Up to 2 hours of consultation and advice available to publishers and department heads of ANA member newspapers. Coverage: Laws and regulations governing employment and labor relations. Issues such as sexual harassment; disability, gender, age, race and religion discrimination; Americans with Disabilities Act; drug and alcohol testing; union campaigns; wrongful discharge claims; employee discipline; wage and hours issues.

June, 2004

NIFC announced new press guidelines; “maximum media access” required BOULDER, CO. — In a sweeping statement aimed at streamlining the rules that manage media covering the nation’s wildfires, the National Interagency Fire Center (NIFC) — the nation’s top wildfire headquarters — announced in April new press guidelines that bans journalists from obtaining “red cards” and requires state and federal wildfire officials to provide “maximum news media access” to the nation’s wildfires. Addressing topics that include when journalist can (and can’t) access fire lines, shadowing fire crews, and required safety equipment, NIFC’s new “Interagency Media Guidelines for Wildland Fires” responds to some of the most contentious issues to arise in recent years between wildfire officials and a press demanding better access to the frontlines of these often devastating events. The new rules apply to all state and federal wildfire authorities. Highlights of the new guidelines include: On media access to the fire lines: NIFC ‘s new guidelines say federal and state agencies are now “required to provide equitable and maximum news media access to wildland fire incidents.” The guidelines go on to say journalists can be restricted from an incident by an Incident Commander when: •“Safety of firefighters or others may be compromised…(e.g. extreme fire behavior).” •“The presence of non-fire personnel compromises incident operations.” •“The presence of non-fire personnel compromises the integrity of an investigation.” •“A violation of security or privacy of incident personnel would occur.” Access to the fire lines must be approved by the Incident Commander or a designated representative, and journalists must be escorted by qualified personnel. The guidelines direct wildfire officials to also “support decisions regarding access by other jurisdictions,” such as local law enforcement agencies

that often control roadblocks and evacuations. The guidelines say denial of access will be a “rare occurrence,” and add any instance where journalists are denied access “should be documented by the lead information officer and become part of the unit log.” On reporter “red card” training and safety responsibility: For more than a decade reporters have been permitted to attend the government’s S-130/190 “red card” training course — a three-to-four day course used to qualify rookie wildland firefighters. NIFC says reporters are still welcome to attend the course if room is available, but media personnel will no longer be issued a red card. The guidelines note that attending S-130/190 will not guarantee access nor will completing the course be considered an endorsement of safety accreditation. The red card ban goes into effect immediately. NIFC also puts the responsibility of safety squarely on the media, stating “the ultimate responsibility for their safety lies with the individual reporter and their employer.” On protective equipment: Journalists must be in the proper personal protective equipment, or PPE, or they will be denied access to the fire lines, the guidelines say. The requirements includes: • 8-inch high, lace-type work boots with non-slip, melt-resistant soles and heels. • Aramid (e.g. Nomex) shirts • Aramid (e.g. Nomex) trousers • Hard hat with chinstrap • Leather gloves • Fire shelter • Water canteen To read the guidelines in full, go to www. AnchorPointGroup.com. For more information on the guidelines, contact Rose Davis, Forest Service public affairs for Fire and Aviation Management; (208)

ANA Advertising Update Ad Placement Sales (Gross)

2004 $50,448 2004 $353,554 Actual $353,554

2003 100,061 2003 322,037 Budget 332,037

April ‘04 YTD sales Actual vs Budget

Difference -49,614 Difference 31,516 Difference 31,516

% Change -50% % Change 10% % of Budget 110%

387-5437, or Don Smurthwaite, BLM external affairs for the Office of Fire and Aviation; (208) 387-5895. Journalists preparing to report from the frontlines of the 2004 wildfire season should take note of a fire shelter recall issued this week. Federal firefighting agencies, along

with the General Services Administration, released the following statement for wildland firefighters and recalled the “new generation” fire shelters. Journalists who have obtained a new generation fire shelter are strongly encouraged to contact their distributor for further information.

Media guidelines for wildland fire available from U.S. Forest Service The National Wildfire Coordinating Group Interagency Media Guidelines for Wildland Fire is currently out. Copies are available through Jim Payne of the U.S. Forest Service. Mark Scarp, president of the First Amendment Coalition, reports that the guidelines are the result of nearly two years of efforts, coordinated by the coalition, to create meaningful, clear guidelines for government officials to treat media fairly and equitably as they cover government people doing their difficult jobs during times of great natural disasters on public lands. In addition to Payne, several others worked to help produce the guidelines: Ian Marquand, of KPAX-TV in Missoula, Mont., and former national Freedom of Information chair of the Society of Professional Journalists, Dennis Joyce, of the Arizona Daily Star and president of the Arizona Press Club, and several reporters and their supervisors from the East Valley Tribune, the Star, the Arizona Republic and the Phoenix and Tucson broadcast media who took the time to study drafts of these guidelines and suggest needed changes. Useful Websites for Fire Information National Interancy Fire Center (NIFC) www.nifc.gov *Note: BIA NIFC website only available on the www.nifc.gov website. National Incident Information Center (NIIC) www.fs.fed.us/news/fire/ National Fire Plan www.fireplan.gov/ Southwest Coordination Center (SWCC) www.fs.fed.us/r3/fire Area Command www.areacommand.net Arizona Fire Info www.azfireinfo.com National Wildland Urban Interface Program www.firewise.org Type 1 Team Website Links www.wildlandfire.com/docs/ IIMT.htm Southwest Lightning pw1.netcom.com/~bzachar/ southwes1.htm National Media Links www.media-news.com/ Air Tankers www.airtanker.com Daily 209s (password protected) famweb.nwcg.gov Native American Nations - Arizona www.kstrom.net/isk/maps/az/ azmap.html Native American Nations - New Mexico www.kstrom.net/isk/maps/nm/ nmmap.html

News and photographs wanted

AzCAN Sales Gross Revenue 2004 $46,304 2004 $202,624 Actual $202,624

2003 54,095 2003 188,549 Budget 185,502

April ‘04 YTD Gross Actual vs Budget

Difference -7,791 Difference 14,075 Difference 17,122

% Change -14% % Change 8% % of Budget 109%

2by2 Sales Gross Revenue 2004 $9,675 2004 $77,230 Actual $44,602

2003 12,915 2003 62,085 Budget 38,250

April ‘04 YTD Revenue Net Revenue

Difference -3,240 Difference 15,145 Difference 6,352

% Change -25% % Change 24% % of Budget 117%

We need news about you, your newspaper, or people in your organization to publish in ANAgrams. Send articles and pictures (RGB in Tiff or Jpeg format) to: c.wendt@ananews.com

June, 2004

Wildfire safety training planned BOULDER, CO. — Anchor Point Group announced today its second Wildfire Safety Training for the Media seminar in Denver for Monday, June 14, from 7: 30 a.m. to 5 p.m. Those interested in attending should contact Anchor Point directly at (303) 665-FIRE or go to

www.AnchorPointGroup.com for easy, online signup. Also, newly posted on Anchor Point’s and Hazardous Media’s web sites are FAQs, the latest course fees, and pictures and reviews from Anchor Point’s May 7 Denver training. Partnering with Anchor Point is Hazardous Media LLC, which special-

izes in publishing field handbooks and providing gear for journalists on potentially dangerous assignments. The training uses the company’s recently published guide, The Reporter’s Hazardous Assignment Handbook: Wildfires, as the seminar textbook. Additional copies and wildfire safety gear can be obtained at Hazardous Media’s web site www.HazardousMedia.com.

For more information about this training or to reserve a spot at the seminar, contact Anchor Point at www.AnchorPointGroup.com, (303) 665-FIRE (3473) or Chris White at Chris@anchorpointgroup.com. Handbook or wildfire gear inquiries, contact Hazardous Media at 011 44 7816 353 848 (London office) or (303) 449-1103 (US Office), or Editor@hazardousme dia.com. (www.hazardousmedia.com)

June, 2004

Newspaper Association of America elects new officers at convention

Another Public Notice website?

About twice a year we find some enterprising person or company creating a website for public notice ads. The latest is a URL called citynotices.com, registered by a company called Dotster, Inc. None of the buttons or links on the above worked when this was written.

Public Notice Task Force tells board there is work to be done

At its second meeting, the ANA Public Notice Task Force agreed to tell the Association’s governing body that indeed, there still is work to be done in the effort to preserve public notices. The Task Force was created in late March when ANA Executive Director John Fearing suggested the association, in order to continue its national leadership position to preserve public notices in newspapers, provide publishers with additional tools. Board President Bobbie Jo Buel, managing editor of the Arizona Daily Star in Tucson, made the appointment. At its meeting Thursday, May 6, at the Spring Workshop, the task force refined the outline of what it hopes to create: • A policy statement emphasizing the role of each person in preserving public notice remains at the top of the list. • A Guidelines for Publishers handbook is to be written. It will provide publishers with three general sections. The first will detail things a publisher must do to preserve public notices. The second section will detail things that should be done, and the third will detail additional items or actions that can be done. • The third general area is to provide educational and promotional items and opportunities to the public and to the staff members at newspapers on the role and importance of public notices. For those who question all this effort, Fearing reminded the task force and board what had been done so far, why the work is needed and a few other tidbits about what others are doing. Since 1995, the association has been at the forefront in preserving public notices in newspapers. It created the first internet database of notices to which publishers feed the notices printed in their newspapers every day. The association also monitors newspapers, counting the notices they print with the notices they upload. The report to publishers last month showed six of the ten newspapers monitored uploaded 100 percent of their notices. But two newspapers were below 25% and two others were between 50 and 75%. Fearing emphasized the Association constantly works with legislators on this topic because of the ever increasing bills to put notices on a myriad of government websites. And, in the past several years, enterprising companies have begun websites for notices, although ANA has seen none of them stick. This major effort by the Association is designed to keep this business in your newspaper as well as keep the public informed in the most effective manner – your local newspaper. If publishers want to help in the effort, we would like to have volunteers to work on the education/promotion effort. The association hired an ad agency to assist in this work but the cost became prohibitive. Contact John Fearing, j.fearing@ananews.com, if you would like to assist. Members attending the task force meeting were Diana Creighton, Arizona Capitol Times; Glen Birchfield, Gila Bend Sun; Pam Mox, Green Valley News & Sun; Bill E. Toops, Glendale Star/Peoria Times; Blake DeWitt, Western Newspapers, Tom Lee, Wick Newspapers (Tucson), Joann Carranza, Territorial Newspapers (Tucson) and John Fearing, ANA.

Information sought

How do newspapers handle sensitive issues?

Jim Pumarlo, former editor of the Red Wing (Minn.) Republican Eagle, is writing a journalism text for college curricula and professional press that offers a guide to reporting on sensitive issues in small-town newspapers. The book will be published in 2005 by Marion Street Press Inc. Among his case studies are reporting of suicides,

identifying suspended high school athletes and publication of photos from fatal accident scenes. He is interested in comments and/or policies of how other newspapers handle these and other ethically challenging issues. The examples may be used in his book. Please e-mail your comments to him at jpumarlo@pressenter.com

Washington - Susan Clark-Johnson, senior group president, Gannett Pacific Newspaper Group, and CEO and publisher of the The Arizona Republic, was elected treasurer of the Newspaper Association of America during their annual convention, April 21-23. Gregg K. Jones, co-publisher of The Greeneville (Tenn.) Sun and president of Jones Media Inc., has been elected chairman of the Association Jones succeeds P. Anthony “Tony” Ridder, chairman and CEO of Knight Ridder in San Jose, who will continue to serve on the NAA Board of Directors as immediate past chairman. Other officers elected were Vice Chairman Jay R. Smith, president, Cox Newspapers Inc., Atlanta; and Secretary Boisfeuillet Jones Jr., publisher and CEO, The Washington Post. Information about NAA and the newspaper industry may be found at www.naa.org.

New job bank on SND’s web site SND invites you to utilize its Job Bank. Whether you’re looking for great local talent or conducting a nationwide search, SND can assist you in finding the right people for your visual journalists openings. They’ll help you zero in on the best candidates, fast. It is a resource actively used by recruiting & training coordinators, resource directors and newsroom managers from papers large and small. Post intership positions in your organization. Your posting will remain online for 90 days. The job bank is located on SND’s Web site, and best of all, it’s free!! Use the job bank to search for a better opportunity. The job bank is available to all SND members, as well as non-members. It’s a valuable resource for students looking for interships. The job bank is updated daily, so check it often. The Society for News Design was founded in 1979, is a 2,600-plus member organization with membership in 52 countries - including three professional and 19 student affiliates - dedicated to improving news presentation and design in all media. For more information on posting a job or if you are an interested jobseeker, visit our Web site at http://www.snd.org, click on job bank.

NAA’s literary program features ‘Shrek 2’ The latest ad for the NAA’s literacy program will feature the reunion of DreamWorks’ team of mythical misfits to coincide with the May 21st release of its new film, “Shrek 2.” In the ad, Shrek, Fiona, Donkey and their new friend, Puss In Boots, invite the audience to travel with them into the Times of Far, Far Away, with the caption: “You, too, can find out what’s happening far, far away by reading a newspaper every day! Trust us...you’ll live happily ever after!” Ads are available in 2 column, quarter, half, and full-page, color or black-andwhite, for standard and 50-inch web formats and can be run now and through the months ahead. Ads can be downloaded at www.naa.org/display/shrek2 Adobe Acrobat is required to view the file. There is no cost to use these ads. Layout suggestion: To add your newspaper’s logo and information on top of (and obscuring) the “Insert your newspaper logo here,” place the ad on the page as usual, either directly or as an EPS image exported from the PDF. IMPORTANT NOTE: Ads may not be altered in any way except to add your newspaper’s logo. Over 700 newspapers have run newspaper literacy ads to reinforce the value of newspapers to present and future readers. Use the ads to replace last minute cancellations, in your NIE program, as filler, on craft wraps or shopper editions. Make mini posters for distribution to libraries and classrooms or in your own literacy events. For a complete list of literacy ads you can use, log onto http://www.naa.org/ IndexList.cfm?SID=1109. If you run the ad, please send us a tracking survey and tearsheets, so our partners can justify the program. Coming around June 7: Universal’s “Two Brothers”

June, 2004

Casa Grande Dispatch has colorful, 125-year history By Donovan Kramer Jr. Managing Editor Casa Grande Dispatch Casa Grande was without a newspaper for most of its first 33 years before the Casa Grande Times appeared in January 1912. If not the earliest paper, it was the first to endure. Showing an interest in an issue still important in the desert, the Times supported formation of an irrigation district. The paper was printed in Tucson. It wasn’t until July, 1913, that an editor’s name appeared on the masthead, Bunny Randall. The next month it changed, apparently becoming more formal: Wainwright Randall. A joint venture founded the Casa Grande Bulletin. The first issue was printed on a Washington hand press in Casa Grande in September, 1913. Angela Hutchinson Hammer was a divorced mother of three who had supported her family printing and publishing. She had a successful paper, the Miner in Wickenburg, before deciding to take a break because of a heated political climate there. She opened a print shop in Phoenix with the help of her teenage sons, Louis and Billy. She was approached there by Ted Healey, a Cochise County newspaperman who had the idea of a paper for Casa Grande but needed a printer. An agreement was made, but problems occurred from the start. She had to pay the freight charges for shipping her equipment because Healey could not, even though he had agreed to do so. Nevertheless, the Bulletin, named after a paper Healey had in Cochise County, went into publication. The partners quarreled frequently. Hammer was a Democrat and Healey a Republican. A bigger division was that he favored pumping of groundwater while she supported a water users group that wanted to use Gila River water for farming. An editorial she wrote about the water issue was hidden by Healey, but recovered and printed. After further problems, Hammer split up the partnership, moved her printing equipment and began publishing the Casa Grande Valley Dispatch in January, 1914. Her equipment first was set up on an open lot, then moved inside a warehouse with no front. The Times merged with the Dis-

River City Newspapers launches initiative, upgrades systems

patch soon after the latter’s founding. A battle between the Dispatch and Bulletin ensued. Hammer later bought the Bulletin, but a lender foreclosed on her equipment, an event that may have been hoped for by her opponents. She persevered, having her paper printed in Phoenix for a while. Hammer leased the paper out for a short while during World War I. She took it back and kept it going despite difficult times economically. The paper became more prosperous in the early 1920s. In 1924 she sold it to Florence publisher A.C. Wrenn, whose son Harold took over the Dispatch. In 1928 Healey sold the Bulletin to the Casa Grande Valley Dispatch. In 1929 the combined paper’s name was changed to its present one, Casa Grande Dispatch. Ownership, however,

changed several times through the early 1960s. Donovan M. Kramer Sr. and his wife, Ruth, bought the paper in late 1962 from Western Newspapers Inc. of Yuma. The Dispatch then was a small weekly and was published in the building that now houses Cynthia’s Cafe y Cantina, on Second Street near Florence Street. The Kramers soon converted to the offset printing process with cold type and moved the office up the street to 200 W. Second St., formerly the home of the post office, and to another building immediately to the west. Other buildings were purchased over the years in that block.The Dispatch, in 1963, began publishing twice a week, and it became a member of The Associated Press in 1967. It now receives the services of that

Mayor Chuck Walton (left) presents a plaque for the oldest business, Casa Grande Dispatch, to Publisher Donovan Kramer Sr. photo courtesy Donovan Kramer Jr.

by Mike Quinn Publisher Today’s New-Herald With the season heating up in Lake Havasu City and Parker, River City Newspapers is launching a new community initiative and also -- in an unrelated effort -- performing an upgrade of its accounting and circulation software systems. In upgrading its Vision Data system, RCN will modernize its accounting functions and add versatility to the way in which company information is managed. Far from the “dumb terminals” of the old Vision Data systems, the new accounting and circulation programs operate on Macs and PCs and allow data to be shared and used by common off-the-shelf software such as Microsoft Office. The switchover is scheduled for mid-June. Of more community interest, RCN is working closely

cooperative by satellite. A third edition was added on Fridays in 1971. Fiveday-a-week publication began in 1974, and a Saturday morning edition started in 1976. The Dispatch is the county’s only daily newspaper. The Kramers bought the weekly Eloy Enterprise in 1967 and the Florence Reminder in 1970. They merged the Reminder with the Florence Blade-Tribune when it was bought the next year along with the Coolidge Examiner. Casa Grande Valley Newspapers Inc. now also publishes the weekly Arizona City Independent, and last year began the Maricopa Monitor. The company also publishes two shoppers, Wampum Saver of the Casa Grande Valley and Pinal County Shopper’s Star Watch, and Pinal Ways magazine, Pinal Real Estate Buyers’ Guide and Diner’s Daily. The Dispatch and sister publications are online at www.TriValleyCentral.com. The Kramer family also owns the White Mountain Independent, covering Show Low, Pinetop-Lakeside, Springerville, St. Johns and Snowflake. The company has upgraded its equipment over the years. Today pages are designed on computer. A second four-high unit to allow a total of eight pages of full-color capacity was added to the Goss press line in April. A considerable amount of printing is done for customers, including several real estate and auto sales publications that also go through the company’s downtown bindery. Donovan Kramer Sr. continues as editor and publisher of the Dispatch and company president, and Ruth as vice president. The next generation joined the company in the 1970s, and Donovan Kramer Jr. is managing editor and Kara K. Cooper advertising director. The Dispatch, which includes the heritage of its predecessors the Times and Bulletin, has been recognized by Casa Grande’s 125th birthday celebration as the city’s oldest business in continuous operation. Most information about the early days of the Dispatch was taken from a series of articles by Betty Hammer Joy, granddaughter of Angela Hutchinson Hammer, based on Hammer’s journal, The articles were published in the Dispatch in 2001.

with the local school district, a local school foundation and other groups trying to raise money to save key school programs after two school budget overrides in the amount of about $3.4 milliion were defeated March 9. We are keying on efforts to raise close to $300,000 to save athletic programs at the high school and middle schools, along with an effort to get companies and, then, individuals to sign up for the school tax credits which keep the money here instead of sending it to Phoenix while helping reduce people’s tax liabilities. RCN, though its daily paper, Today’s News-Herald, is organizing and promoting a campaign to keep school needs “top of mind” for the public and allow a convenient way for the public to donate to either a specific school programs or to general school needs.

June, 2004

Advertising world poised to turn on its head

I bought a car a few months back, and it was only two weeks later that I made a surprising realization: I never touched newsprint during the Peter process. No newspaper, no Zollman AutoTrader, New Media no AutoGuide. Although I still receive my local daily paper, it had become irrelevant to the local search for the used 2003 Infiniti that I wound up buying. And that, to me, proved the importance of local search in the future of advertising. I didn’t circle a single classified “liner;” I didn’t flip through dealer display ads (or even look at the Infiniti dealers’ print ads); I didn’t pick up one of the many car magazines at the quickie-mart near my house. I just looked online. Online local search has become that compelling. Local search will have a profound impact on the media that have underpinned the local advertising market for the last 100 years or so: newspapers, yellow pages and local broadcasters. They all share in the local advertising pie, estimated at $22 billion in the United States alone last year. Newspapers, which got hit by a tsunami when employment advertis-

ing collapsed and classifieds started migrating online, will find this is even worse – a magnitude 9.6 earthquake. It may rupture everything they know about advertising, as retail patterns shift and local advertisers find they can pay only for advertising that works. Merchants, plumbers, attorneys, restaurants – all mainstays of newspaper and/or yellow page advertising – can now buy “pay-for-performance” advertising where millions of people are looking for exactly what they want, when they want it, like a used low-mileage Infiniti. “Googerture” – IPO-enriched Google, and Yahoo-owned Overture – are taking their new-found (and profitable) search muscle from the national and international stages and applying it locally. Chris Schroeder, VP of strategy for The Washington Post Co., says local search is one of the elements of “the perfect storm” that local media are facing. In a report released this week, The Geo-Google Threat: Search Engines Target Local Advertising, my consulting group, the AIM Group, reviews the trends, the activity and the statistics. A few examples: • The development of pay-forperformance business models by search engines and their impact on local advertising. Meineke Car Care Centers put pay-per-click ads at the top of the list in searches on some online yellow pages. CitySearch switched to pay-per-click charges of 30-40 cents for restaurants and 50

Rodeo photo caught judge’s eye....

cents for hotels, and grew from 8,000 to 25,000 local advertisers within a few months of the conversion. • AdWords and AdSense are two key programs from Google. AdWords lets advertisers buy their own ads, decide what they are willing to pay, and pay by credit card; AdSense works with newspaper Web sites (and thousands of others) to target local markets. Newspapers know Google may be the enemy, but the $150,000 a year in revenue that one site receives outweighs the threat – at least for now. “In today’s world, you are always going to be in bed with a competitor,” one newspaper exec told us. • A few newspapers have launched “integrated marketplaces,” that merge data from print ads, print classifieds, telephone directories, local newspaper service directories and more – in hopes and expectation of capturing a larger portion of local advertising revenue (and perhaps even stealing market share from the print yellow pages). • Two yellow page publishers overseas have purchased leading “Trading Post”-type publications; DexOnline.com and SuperPages.com are rapidly upgrading and expanding their local search services, integrating new self-service tools for advertisers with mapping tools, coupons, payper-click ad models and yellow pages content in hopes of increasing their market share and giving their smalland medium-business advertisers a new way to promote their products.

“Local search” cuts across almost all advertisers, products, services and ad categories. Thus it has the potential to change the advertising landscape more than, say, Monster.com, which – while critical to newspapers – affects just one category, recruitment advertising. Local search can be used for cars, attorneys, plumbers, electronic gear, tennis shoes, restaurants, you-name-it. Retail ads; yellow-page ads; classified ads; bigticket items. And Internet users can compare prices locally and nationally; review research about the products and services they’re considering – in some cases, even order online and get next-day or same-day delivery. About that car: I found it by first researching comparative models and prices, then visiting online auto sites to expand and contract my search radius from 50 to 250 miles until I found a handful of cars to check. I tried AutoTrader.com; Autobytel.com, Cars.com, manufacturer Web sites, dealer sites and several others. Only one of them, Cars.com, was affiliated with my local newspaper. So if the newspaper industry wants to stay in the business of helping buyers find cars, it’ll have to make sure that its searches are as first-rate as anyone’s. A free preview of “The Geo-Google Threat” is available with pricing information at www.aimgroup.com. The report was published by The Neil Budde Group and the Advanced Interactive Media Group, headed by column author Peter M. Zollman, a long-time interactive-media consultant. For more information about the AIM Group or Classified Intelligence, e-mail or call Zollman at (407) 788-2780, pzollman@aimgroup.com

An entry to the ANAgrams Photo contest was this photo of a bull rider and clown at the 2004 Lost Dutchman Days Rodeo. The photo is by Richard H. Dyer, News Services Editor of the East Mesa and Apache Junction/Gold Canyon Independent Newspapers, and it ran across six columns in the March 9, 2004, issue of the Apache Junction/Gold Canyon Independent.

June, 2004

Press Club celebrates 80th anniversary with two Brick Wall Awards

by Rebecca Allen News Editor North Phoenix Independent This year the Arizona Press Club bestowed Brick Wall Awards to two well-deserving public agencies. The highly uncoveted award recognizes the person or public agency that “has done the most to obfuscate, obstruct, distort or otherwise stand in the way of reporting the news.” First, to the Tempe Union High School District Governing Board, for fighting the release of Superintendent James Buchanan’s records after it was discovered the married man had an affair with the parent of a student. The mother filed an order of protection against Buchanan barring him

from having contact with her daughter. Phoenix Newspapers took the district to court to get the records, won and still the governing board fought the release. Turns out the board had reprimanded Buchanan rather than fire him even though there is a morality clause in this contract. Buchanan has decided not to renew his contract next month. The second brick, and yes - the Press Club give the recipients a real brick complete with a bronze plaque,

goes to the Gilbert Unified School District. District administrators stonewalled a reporter seeking school bus accidents records. Rather than fill the request, they got State Representative Andy Biggs to push a bill that would let public agencies charge for redaction of public documents. That’s right, they want to charge extra for black-out marks. I guess less really is more. A Gilbert Schools lobbyist told a house committee that media “fishing

expeditions” were costing schools too much money. The committee passed the bill, asking for an amendment that the fees would only apply to “abusive” requests. After much discussion, and media outlets from around the state voicing opposition, Biggs withdrew the bill. Dangerfield said they decided to drop it, for now. He said, “The threat is always there that it could come back if they (the press) are unreasonable about it.”

Things journalists should know

With apologies to David Letterman, here’s our Top 10 list for community journalists, as printed in the West Virginia Press Association Newsletter:

•Whether you know it or like it, you’re doing community journalism. •A community newspaper is not just a smaller version of a big city paper. •Regardless of whom you’ve been told owns your newspaper, your paper’s true owner is the community. •The doors of your newsroom should be just as open as the doors of the homes, offices and meeting rooms of the people you expect to cover.

Arizona Press Club Board Members, (from left) Maureen West, Arizona Republic, Rebecca Allen, Northeast Phoenix Independent, Jill Jorden-Spitz, Arizona Daily Star and Colleen Sparks, Arizona Republic, celebrated a great 80th anniversary bash with 250 journalists from around the state at the Heard Museum in Phoenix May 15. There are 15 Press Club board members, visit www.azpressclub.org for more information. photo courtesy Rebecca Allen, Northeast Phoenix Independent

Ad rates for 2X2 ads in effect

•The purpose of your paper is to serve your community - pure and simple. •Your mantra is “Local, Local, Local, “followed by “all stories are local.” •Your job title is only a beginning. Don’t take it too literally. •You don’t have to wait until you get to The Washington Post or Sports Illustrated or National Geographic to do your best work; you can do it now. •You may not get rich, but your psychic pay will be enormous. •Everybody has/is a story. •Small is beautiful. Believe it; don’t wish it away. •Every story will lead to another story. It’s all connected. Just pay attention and trust. •The “middle of nowhere” is the center of someone’s universe. •When journalists say, “There’s nothing going on here,” they’re really telling you about the space between their ears. •Jayson Blair wouldn’t have lasted a week at a decent community newspaper.

Robert Wilson of Georgia addressed the Friday session of the 2004 Advertising and Circulation Marketing workshop. The inaugural Newspaper Showcase was held in a well decorated room at the Paradise Valley Embassy Suites. photo by John Fearing, ANA

Arizona Newspaper Hall of Fame Nominations due August 1, 2004 Forms will be mailed and posted at www.ananews.com

Effective Jan. 1, 2004, rates for 2 X 2 ads sold in the ANA 2 X 2 network increased to $645. This is an increase of approximately 5% from the old rate of

ANA Job Bank On the Web: www.ananews.com Click on “Job Bank” link

Help Wanted FULL-TIME REPORTERS — The Northwest Explorer has two immediate openings for full-time reporters. The Explorer is a 36,000 weekly circulation newspaper covering the Northwest Tucson suburbs of Oro Valley and Marana and the surrounding areas. Send resume and clips to Editor Mark B. Evans, Mark@explorernews.com, fax 575-8891, or mail, 7235 N. Paseo del Norte, Tucson, AZ 85704. Students who will graduate in December will be considered for this position. (May ’04)

June, 2004 daily political newsletter. We stress hard news and public policy issues but with oppy for features. Health co-pay, bonuses and 401k. Salary DOE. Reply to: Publisher, Arizona Capitol Times, Box 2260, Phoenix 85007 or fax Attn Publisher 602-253-7636. (May ’04)

Job Wanted SPORTS WRITER — seeking full-time position. I’ve covered every sport under the sun for some of the biggest papers in the country, including the Boston Herald, Denver Post and Dallas Morning News. As a sports correspondent, I’ve assisted on every major beat. I have experience in feature writing and layout with the Winter Haven News Chief. Contact Matt at mkalman@aol.com. Resume available from ANA. (Apr ’04)

SPORTS WRITER — looking to move up. I’ve spent the last five years covering prep sports in Arizona at a small paper where I’ve won a number of rewards for my reporting. Along with being a reporter I have plenty of experience as an editor, designing pages using Page Speed. Am interested in reporting at a larger paper, covering either prep sports, college or professional athletics or possibly working in the sports information department of a university or a pro sports team. Resume available at ANA. Call 602-942-3896 or email marcbuck10@hotmail.com (May ’04) NEWS OR FEATURE WRITER — Full-time or part-time news or feature writing position; also interested in free-lance assignments and copyediting. Contact Candace S. Hughes @ 480-2881993 or schu106578@aol.com. Resume on file at ANA. (May ’04)

GOVERNMENT REPORTER — Arizona Capitol Times seeks a reporter to cover the Legislature and the Statehouse. This weekly newspaper, published since 1946, covers only state government and political news. Our reporters also contribute notes and news to a companion

We need news about you, your newspaper, or people in your organization to publish in ANAgrams. Send articles and pictures (RGB in Tiff or Jpeg format) to: c.wendt@ananews.com

Calendar June 1 Deadline for SPJ professional chapter annual reports June 19-22 Newspaper Association of America’s Nexpo Capital Convergence, Washington D.C.

MARCH, 2003

ANA can help you Our Job Bank helps journalists and others find openings at Arizona newspapers. Call ANA (602) 2617655, Ext. 103. These guidelines apply: 1. Positions Available are published once in ANAgrams, and provided to prospective applicants for 30 days, unless the newspaper asks that the ad be continued. Ads from ANA members are published free. 2. Positions Wanted are published once in ANAgrams at no cost to applicants. Resumes are kept on file and made available to member newspapers for 90 days. ANA will mail or fax resumes to member newspapers upon request. Ads and resumes should be mailed or faxed to: Arizona Newspapers Association, 1001 N. Central Ave., Suite 670, Phoenix, AZ 850041947, Fax: (602) 261-7525. Or e-mail them to ANAgrams editor Carmen Wendt, c.wendt@ananews.com. 3. Only ANA member newspapers may advertise help wanted. Resumes will not be provided to non-members. All ads posted on the ANA Web site.

News and photographs wanted

June 20-22 Newspaper Association of America’s Annual Classified Conference, Washington Hilton, Washington D.C. June 21-22 Newspaper Association of America’s Retail Advertising Forum, Convention Center, Washington D.C. June 30 – July 4 International Society of Weekly Newspaper Editors 50th Annual convention, Grafton, IL July 22 ANA Executive Committee only, 9:30 a.m., Holiday Inn, Casa Grande Sept. 9-11 SPJ National Convention, Grand Hyatt Hotel, New York City

March Winner

Congratulations to Al Stevens with Fountain Hills Times, who won the March ANAgrams Photo Contest. His picture shows a Fountain Hills Charter School student transfixed by a tornado in a bottle, one of several science fair projects displayed at the school in March. Stevens will receive a certificate and a free photo entry to the ANA Better Newspaper contest. Any member newspaper is eligible to enter the ANAgrams photography contest held each month. See rules on page 3 of this issue.

Sept. 22-25 Arizona Newspapers Association’s Fall Newsroom/Management Conference, Paradise Valley Doubletree, Scottsdale. Better Newspaper contest winners and Newspaper of the Year winners will be announced.