0603 by ANA News

Ofﬁcial Publication of the Arizona Newspapers Association for distribution to all employees of ANA-member newspapers

New press cards include picture

MARCH/APRIL 2006

Page 9

NAU students bringing convergence to life for on-campus media By SAMMIE WICKS ANAgrams Writer

It sounds like a portentous alignment of planets. To the staff of one innovative state student newspaper, this local convergence heralds great things to come. “We call it a convergence because we’re bringing together virtually every type of media now serving the Northern Arizona University area into one new format,” says student general manager of the Lumberjack, NAU’s student newspaper, Dave Sharp. The sophomore journalism major says the sweeping media merger that will put his newspaper on the national college and university virtual map. “We’re ahead of the game in the college market with the convergence,” says Sharp, “and with it

each type of media can contribute to one product and still keep its own identity.” Adding news to an already heavily patronized campus internet is at the heart of the new project, Sharp says. “With a convergence of all media and the creation of an internet format shared by all, we’ll be able to offer unique news content,” says Sharp, “content that’s just like television, just like radio, and just like the printed word, yet slightly different from all of these and with its own style.” Though the converged media officially was launched in 2004 when space was made available in the rebuilt communications building, Sharp says major components of the project are just now being launched.

A N Ag r a m s

A path-breaking collaboration in an online news medium among print and broadcast staff at the Northern Arizona University’s student newspaper is expected to lead to greater potential advertising opportunities and increase student readership, according to Lumberjack General Manager Dave Sharp, right, pictured with Jeff Jansen (left) of NAU’s radio station KJACK, and Ryan Stalder of the school’s television, NAU Live!. “When an entire ﬂoor in the new building was dedicated to the media, it showed us we had an opportunity to converge,” says Sharp, “and there was tremendous excitement from every member.” Sharp says students’ extensive

patronage of online information and entertainment led to the idea of creating a special news environment incorporating the best of the school’s existing print and broadcast media. See ‘Business’ Page 11

Asian American Times becomes ANA member By SAMMIE WICKS ANAgrams Writer

In probably no other Arizona newspaper will you ﬁnd a lead story-in two languages, no less--about a new judicial appointment, the aphorisms of a renowned philosopher, tips on ﬁnancing your small business, and

the dangers of microwaving plastics but a new member of the Arizona Newspapers Association manages to accomplish that and cover national news, too. Which is not to say, in all it tries to do, the Asian American Times does not have a central focus as bright as

a beacon. “Ask people what comes to mind when they envision the Asian American community here and they probably think, ‘It’s those people who work in restaurant kitchens,’ or ‘The ones who have such good laundries,’” says Times Publisher

Shuwing Fu. “And that really bothers me, and it’s why I bought this newspaper two years ago, to change the community’s perception of my people.” Fu’s commitment to bringing See ‘Asian’ Page 14

Members say short seminars, webinars best

Pam Mox, chairman of the ANA elect), asked the association staff Education committee, learned in to poll members about their preferFebruary that at least some members ences. prefer ANA’s educaThree years ago someone from the staff tional effort be focused Regional visited most members on regional half-day seminar and asked questions in seminars, and perhaps person. But recently, “webinars” rather than in Phoenix, ANA has been asking two conventions a year. Tucson members to reply to Others suggested just short questionnaires at one convention a year. March 23-24 a website called “SurOf course it all depends on the topics v e y M o n k e y. c o m . ” See Page 9 and quality of trainer. ANA hopes the name Mox, publisher of didn’t keep people the Green Valley News & Sun and from answering. An email inviting people to ANA’s ﬁrst vice president (president

complete the education survey was sent to editors, publishers and advertising managers early in February. A second invitation was sent Feb. 17, and included classiﬁed advertising ANAgrams Arizona Newspapers Association 1001 N. Central Avenue, Suite 670 Phoenix, AZ 85004-1947

managers. The email included a link to the survey. When completed, a summary See ‘Online survey’ Page 15 “PRSRT STD” U.S. POSTAGE PAID PHOENIX ARIZONA PERMIT NO. 3429

ADDRESS CORRECTION REQUESTED

MARCH/APRIL 2006

Publishers should get the message...

Training will make money for you

That will decrease attendance costs, decrease the time someone has to be out of the ofﬁce, and increase the number of newspapers we can serve. Still, Publishers have to get excited about making it work. It is their association. The immediate need is for at least two more people to serve on the Education Committee headed by Pam Mox of the Green Valley News & Sun. She will be president of the association in the Fall, Committee service only takes an hour or two a month, and meetings are held by conference call on the 3rd Thursday of each month. Send me an email, or call Pam and tell us you want to join the committee. By the way, a regional seminar will be held in Phoenix and Tucson on March 23 & 24.

As one of the respondents to the February questionnaire said about the association’s educational offerings, I agree that publishers should get excited about training. If what ANA offers doesn’t suit your needs, should the response John be, “Oh, Well,” or should it be, Fearing Executive “Change it!” Either ANA is Director not listening, or the answer most often is, “Oh Well.” Although there is some disagreement in the ANA ofﬁce, it appears to me that we serve only about 25% of the members by staging the two big conventions each year. And until

lasts fall’s convention, we lost money on every convention staged since I have been here. Paula Casey, ANA’s business manager who is responsible for staging the conventions, managed last Fall’s event so well that it actually paid for itself. There were a number of contributions that she developed that put us over the top. For that I say thank you to Paula as well as the donors. But the belief remains: we will not be able to serve more members, and keep revenues and costs even, without doing something different. Too often our board of directors asks for suggestions and the staff is the only one to speak up. But in the February survey, there were a number of suggestions, as well as support for making educational efforts shorter, and spread them more broadly across the state.

ANA/Ad Services Board of Directors

Find your name here

President Mike Quinn 2-Year Director/At-Large Today’s News-Herald (928) 453-4237 ...... quinn@havasunews.com First Vice President Pam Mox One-Year Director/Non-Daily Green Valley News and Sun (520) 625-5511 .............. pmox@gvnews.com Second Vice President John Wolfe One-Year Director/Non-Daily Independent Newspapers Inc. (Phoenix) (480) 497-0048 ..................... jsw11@aol.com Third Vice President TBD Two-Year Director/At-Large The Glendale Star/Peoria Times (623) 842-6000 ........wtoops@star-times.com Secretary/Treasurer William Toops Two-Year Director/Non-Daily The Glendale Star/Peoria Times (623) 842-6000 ........wtoops@star-times.com Directors Tom Arviso Two-Year Director/Non-Daily Navajo Times (928) 871-7359 ...tomarviso@thenavajotimes. com Ward Bushee Two-Year Director/Daily Arizona Republic (Phoenix) (602) 444-8087 ......... ward.bushee@arizonarepublic.com Don Rowley Two-Year Director/Daily Arizona Daily Sun (928) 774-4545 ............. drowley@pulitzer.net Michael Chihak One-Year Director/Daily Tucson Citizen (520) 806-7735 .mchihak@tucsoncitizen.com Dick Larson One-Year Director/Daily Western Newspapers (928) 634-5898 .. dlarson@westernnews.com Julie Moreno Past President The Sun (Yuma) (928) 539-6840 ....... jmoreno@yumasun.com

Arizona Newspapers Foundation Board

Objectives The foundation is an educational, charitable nonproﬁt corporation for education. Its primary mission is to teach newspaper people and teachers how to use a newspaper in a classroom. Its goal in 2006 is to become revenue independent. Vice-Chair Josie Cantu-Weber, Tucson Citizen (928) 453-4237 ....jweber@tucsoncitizen.com

If you would like to have your name included on our list of committees, ask your publisher to send an email to j.fearing@ananews.com. The collective intelligence of our members is how ANA improves its service. There are several vacancies on committees so there is no waiting. Secretary Lee Knapp, The Sun (Yuma) (928) 183-3333 ..........lknapp@yumasun.com Treasurer Mike Quinn, Today’s News Herald (928) 453-4237 ...... quinn@havasunews.com Directors L. Alan Cruikshank, Fountain Hills Times (480) 837-1925 .................alan@fhtimes.com Steve Doig, Cronkite School of Journalism, Arizona State University (480) 965-0798 ..............steve.doig@asu.edu Bret McKeand, Independent Newspapers, Inc. (623) 972-6101 .................. SCIbret@aol.com Joann Carranza, Territorial Newspapers (520) 294-1200 ............jcarranza@azbiz.com Dick Larson, Western Newspapers., Inc. (928) 634-5898 .. dlarson@westernnews.com Open Seat Open Seat

ANA Staff

Executive Director John F. Fearing ...................................... Ext. 105 j.fearing@ananews.com Business Manager Paula Casey .......................................... Ext. 102 p.casey@ananews.com Media Buyer Cindy Meaux ......................................... Ext. 112 c.meaux@ananews.com Network Advertising Manager Sharon Schwartz ................................... Ext. 108 s.schwartz@ananews.com Network Ad Sales Representative Don Ullmann ...........................................Ext. 111 d.ullmann@ananews.com Contest/Directory Coordinator Sandy Wilkinson .................................... Ext. 110 s.wilkinson@ananews.com NIE Coordinator Pat Oso ................................................. Ext. 110 beartracks@cox.net ANAgrams Writer Sammie Ann Wicks ............................... Ext. 105 s.wicks@ananews.com Receptionist/Tearsheets

Lorraine Bergquist ..................................... Ext. 0 l.bergquist@ananews.com

Committees

Marketing, Member Revenue

Objectives ANA revenue enhancements; Assist members with political advertising sales; ANA directory/other sales activities; Develop statewide buys; Statewide online classiﬁed (protecting member revenue); Public Notice promotion; Effective communications to members; Digital archiving of newspapers; Recognize advertising business partners in ad awards contest; and reﬁne Agency awards. The Committee Dick Larson, Chairman, Western Newspapers; Don Rowley, Arizona Daily Sun (Flagstaff); Steve Stevens, Today’s News Herald, Lake Havasu City; Lisa Miller, The Sun (Yuma); Mark Bollin, Green Valley News & Sun; Terry Alvarez, East Valley Tribune (Mesa); Blake Dewitt, Western Newspapers; Cindy Meaux, Ad Placement Manager, ANA; Sharon Schwartz, Network Advertising Manager, ANA.

Government, Public Policy

Objectives Build on 2003, including creating a formal plan for 2005/6; Re-craft Legislative Alert; Note key legislation that requires editor/publisher calls; Simplify way editors/publishers can send an email to key legislators on issues; Create a grid noting each legislator’s committee assignments; Match legislative leadership to Editors & Publishers; Host Legislative Breakfast in January 2006 instead of Legislative Lunch in Fall; Further build allies/government access groups; Continue “Public Access Counselor” legislation and emphasize “Training;” Support banning suits against public records requestors. The Committee John Wolfe, Chairman; Independent Newspapers (Phoenix); Janet DelTufo, Wickenburg Sun; Melanie Larson, The Explorer (Tucson); Tery Hayt, Arizona Daily Star (Tucson); David J. Bodney, Steptoe & Johnson, Phoenix; Ward Bushee, Arizona Republic (Phoenix); Tom Arviso, The Navajo Times (Window Rock); John Moody, ANA Legislative Counsel, Jennings, Strouss & Salmon, Phoenix.

Housing ads on Craigslist draw suit

A fair housing group has filed suit against the mostly free classified advertising website, Craigslist, claiming violation of the fair-housing laws, according to an Associated Press story published Feb. 11 in the Wall Street Journal. The suit contends Craigslist’s Chicago web site distributed more than 100 ads that violated the law by excluding prospective buyers or tenants on the basis of race, gender or religion. The suit revives the question of what legal boundaries, if any, should exist for posting on the internet. Such ads have cost newspapers thousands of dollars when printed in their classified ad sections. The lawsuit, seeks among other things, to require CraigsList to report to the government any individual seeking to post a discriminatory ad and to develop screening software to preclude discriminatory ads from being published on its web site.

Heritage and (Contests)

Objectives For our contests, study PDF contest entries and at least develop an on-line contest submission form; Possibly add Journalist/Photographer of the year (Need criteria); Re-study and re-shape Hall of Fame criteria, make them less subjective and Improve bios; have a Hall of Fame display at the convention; Zenger Award – Work with UofA to improve; FOI – broader distribution of news release to improve publicity; Improve ad agency category; Sell more ANAgrams ads. Begin internship. The Committee Julie Moreno, Chairman, The Sun (Yuma); Bill Toops, Glendale Star & Peoria Times; Pat Oso, Az. NIE coordinator, ANF; Paula Casey; Business Manager, ANA; Sandy Wilkinson, contest coordinator, ANA.

Education

Objectives Conventions: Spring Marketing Workshop in May (Wed-Fri) and Fall Convention in October (Thur.Sat), First two days of both are computer training and half-day of sessions eliminated; Regional Education – Need trainers; On-line training -- too expensive? List Serves for various professions; NIE – fund raising; curriculum; marketing; Update Public notice laws and Ad guidelines; Constitution Day Sept. 17 – create NIE material; NIE Training at conventions; half-day session; NIE Regional North/South full day NIE training. Need additional volunteer members. The Committee Pam Mox, Chairman, Green Valley News & Sun; Michael Chihak, Tucson Citizen; Pat Oso, Statewide NIE Coordinator, ANF; Paula Casey, Business Manager, ANA.

First Amendment Coalition

Objectives Provide journalists from member newspapers with educational information and a legal hotline for access issues. ANA is responsible for 12 seats on this board of directors. ANA Appointees Dan Burnette, Arizona Capitol Times; Joseph Reaves, Arizona Republic; Terry Ross, Yuma Daily Sun; Josie Cantu-Weber, Tucson Citizen; David Bodney, Steptoe & Johnson; Ben Hanson, Daily Courier; John Wolfe, Independent Newspapers; Linda Wienandt, Associated Press; Randy Wilson, Arizona Daily Sun; Mark Kimble, Tucson Citizen, and open seat.

ANAgrams is published every-other month by the Arizona Newspapers Association 1001 N. Central Ave., Suite 670 Phoenix, AZ 85004-1947 (602) 261-7655 • Fax: (602) 261-7525 www.ananews.com www.publicnoticeads.com

MARCH/APRIL 2006

Publisher of Jewish News of Greater Phoenix revisits Israel for business By SAMMIE WICKS ANAgrams Writer

A veteran Phoenix journalist in January undertook an important business trip to Israel that ultimately represented a kind of homecoming. “It was terriﬁc being back in Israel and seeing how dramatically the country has changed,” says Flo Eckstein, publisher of the Jewish News of Greater Phoenix. The longtime Arizona publisher says she hadn’t seen the country in more than a decade. “I was in Israel about 12 years ago, and my January trip showed

Arizona Press club banquet May 6 at Heard

The Arizona Press Club will hold its annual banquet to celebrate the state’s best journalism at 6 p.m. May 6 at the Heard Museum in downtown Phoenix. Attendees will be able to wander the Heard’s spectacular galleries before the awards presentations. This year the Press Club is “proud” to have Mike Watkiss from KTVK Channel 3 as the emcee. Stay tuned for more information on this year’s Distinguished Journalist award and the oft-dreaded Brick Wall Award - or two - given to people who stand between journalists and the public records we seek. And, back by popular demand, will be live music from The Containers. The six-piece band of reporters and photographers will play during happy hour and they’ll stick around to play after the banquet, too. Do journalists dance? Tickets are $35 each, registration must be in advance as no “at the door tickets” will be sold. Please visit www.azpressclub. org for more information. Don’t forget to join our email list to receive bulletins on Press Club events, programs and the annual awards contest.

me how much has happened in the interim,” says Eckstein. Although her trip was taken for business purposes, the publisher says returning to Israel held strong personal meaning. “I feel strong emotional ties to Israel,” she says, “and I felt so proud when I saw firsthand how well the whole infrastructure there has developed.” Eckstein believes hard work and creative thinking by Israeli business and community leaders has led to a vibrant new State of Israel. “I feel a great sense of identification and pride at all that has been set up there,” says Eckstein, “from the roads to the electrical systems and the rest – it’s phenomenal for a country that’s only 60 years old.” (The State of Israel was created in 1948 when the occupying British withdrew from Palestine, after some 50 years of struggle by Jews to establish a sovereign nation and homeland for themselves.) Noting her visit to Israel coincided with Prime Minister Ariel Sharon’s recent illness, Eckstein was quick to credit the Israeli leader with significant historical breakthroughs that helped make the progress in Israel possible. “Not that I particularly admired Nixon, but Sharon is a bit like him when Nixon vowed to establish a working relationship with China,” says Eckstein. “Nixon did it, and you have to admire him for that, just as you have to admire Sharon for doing what needed to be done to further the progress that’s so crucial for Israel.” Sharon, elected Israel’s Prime Minister in 2001, was a 25-year veteran of the Israel Defense Forces who served in the Israeli government under Prime Ministers Yitzhak Rabin, Ehud Barak, and Benjamin Netanyahu and sparked controversy last Winter with his “disengagement plan” calling for the evacuation of thousands of Israeli settlers in the Gaza Strip after Israel’s 38-year presence there. When the evacuations brought on intense protests from some members of the Likud party, Sharon resigned and formed the Kadima, a new centrist party. He suffered a brain hemorrhage and stroke January 4 and remains in critical condition at Jerusalem’s Hadassah University Hospital. Eckstein says she believes Sharon’s long service to Israel enabled him to see that withdrawal from Gaza could significantly advance Israel’s peace process with the Palestinians.

“I personally believe that Sharon became a realist,” says Eckstein, “who ﬁnally understood that life is full of compromise, both personal and political. And this moved him to take the extraordinary step of evacuating Gaza.” Eckstein hastens to add everyday Israelis approved Sharon’s disengagement plan. “Most Israelis strongly supported getting out of the Gaza Strip,” says Eckstein, “and most of the trouble, in fact, was caused by a small number of people.” The Prime Minister’s condition calls into question who can best succeed him at a critical time in Israel’s history, she cautions. “Most people there feel it’s clear he’s not going to have a full recovery,” says Eckstein, “and most are thinking about who will be the best person to go forward from this point.” Beyond the personal, Eckstein says she went to Israel to explore business options with potential clients there. “My publication works with an agency in Israel called International Media Placement,” Eckstein explains, “and on this particular trip they made it possible for a few U.S. journalists to have an opportunity to meet Israeli business people who are looking to expand their markets in this country.” Eckstein says the Jerusalembased ﬁrm sponsored seminars for about 150 Israeli businesses who wanted to obtain accurate information about the American market. “It was a good opportunity for those of us from the U.S. to talk to representatives of these businesses directly about what our readership is like and who they’ll reach if they decide to advertise with us,” Eckstein says, adding the seminars were structured so that business principals could pose questions directly to journalists from the U.S. “There were three members of the American Jewish Press Association who were there,” says Eckstein, “one person from San Francisco, another from New York, and myself.” The Arizona native says the Israeli business people with whom she and her American colleagues met welcomed the open communication. “As Americans, we were able to tell them the story of the American marketplace as it relates to them,” says Eckstein, “and there was a lot of interest in what we had to say.”

Israel’s stronger economy now has motivated businesses there to actively pursue U.S. clients, she notes. “Everybody knows that, for people wanting to reach the American buyer, the market begins and ends in New York,” declares Eckstein. “So for a lot of Israelis, the response was ‘Hey, wait a minute, we have a thriving business atmosphere and economy here, why shouldn’t we explore this opportunity?’” The publisher says the Israelis were interested in a number of key market areas. “Many of the businesses were very interested in the real estate, tourism, and food business markets, and there was discussion of making tour guides and information on Israeli hotels available to the American market,” Eckstein notes, going on to say she hopes her visit abroad results in better opportunities for her own publication. “We’ll know over time whether the seminars helped us,” Eckstein says. “The agency will soon be pitching Israeli advertisers for media buys in our publications.”

Are you sitting on your newspaper’s archives?

SmallTownPapers works with small community newspapers from across the country to scan current and archived newspapers at no cost to the publisher and to provide online access to keyword-searchable newspaper pages that appear exactly as printed. SmallTownPapers offers safe, intact scanning of bound volume archives, protection of publisher content from public domain, revenue sharing, and other products and services. Visit our website for more information. www.smalltownpapers.com

MARCH/APRIL 2006

Successfully meeting challenges is one small-town Arizona editor’s stock in trade Deaf since the age of three, Ellie Mattausch puts out Arizona’s monthly Oracle newspaper with oldfashioned skill and humor. “I was educated at the University of Illinois at a time when journalism was taught as a trade,” says Mattausch, “so I know how to set type by hand, run a linotype, and cast metal into cardboard molds. I can run printing presses, too--all of them ancient skills.” Mattausch says she moved to Oracle eight years ago from a pecan farm at Cascabel when she heard about a community group making plans to launch a newspaper. “There was a group of five people wanting to start a newspaper,” says Mattausch, “so I joined them and ended up as managing editor.” When many of the people who were in the original group moved away from Oracle or lost interest, Mattausch kept running the newspaper with the help of former partner Jim Huntington. Then tragedy struck. “Jim was swept away and died in a flood,” Mattausch remembers, “and most of the Oracle files and back issues went with him, so I had to start over. Even the subscriber list was lost.” Mattausch says she now enjoys the contributions of several “veteran” contributors, some with impressive credentials. “I have two writers who are over 95 years of age, and lots of Ph.D.’s contributing to the paper,” says Mattausch, “and Jeanette and Bob Vallier still help with copy editing as backup if I get sick. Both of them have Ph.D.’s, too.” Other contributors have their own special areas of interest, Mattausch adds. “There are a few retired miners around, and one of them writes about mining,” says Mattausch. “Another one contributes fictional stories about a character named Flash the Miner who frequents the red-light district in Agua Prieta. Lots of times this has to

be toned down a little, but everyone still loves it.” Mattausch earned a bachelor’s degree at Illinois and later went on to receive a journalism degree from Arizona State University and a master’s degree from the University of Northern Colorado at Greely. After working for a newspaper in Benson, Mattausch took advantage of another opportunity that came during the Vietnam era. “During Vietnam I went to Ft. Huachuca to edit the paper there when the men were going to serve in the war,” says Mattausch. Later, Mattausch worked to put her three children through college by going into technical writing because it paid more, but still found herself being paid less than men in similar positions. “After a year in that job I filed one of the first EEO cases in Arizona to get equal pay,” says Mattausch, “and seven years later, I won.” Now, as Oracle editor, Mattausch believes her small-town newspaper plays a vital role in the community, even up against large issues. “The original group that started the paper was very pro-environment,” Mattausch remembers, “and when we found out the water supply here runs under a U of A radioactive toxic waste dump, we got involved. But this still has not been cleaned up.” Other political stories stay close to home, too, Mattausch declares. “We only cover local politics,” says Mattausch, “and the most popular part of the paper is a two-page sheriffs’ report that I write from the official reports. So we include everything that is happening in this area, including Mammoth, Oracle Junction, SaddleBrooke and Catalina.” Local issues aside, Mattausch says her community newspaper has just about everything the Oracle townspeople could want. “We publish lots of recipes from local cooks, including those

that are organic and vegan,” says Mattausch. Publishing stories from a wide variety of topics is essential due to the town’s unique character, the editor says. “Oracle is an retired miner’s and artist’s community, so the tastes are diverse,” she says. “We have a handwriting expert who analyzes the writing of local people, a music reporter who writes about the good old days, and two poet-songwriters.” Mattausch says between 2300 and 3000 copies of the Oracle are distributed each month, at cost just about equaling revenue. “The paper doesn’t really make money,” says Mattausch, “and the ads just pay for the printing. After that, the donation cans and dispenser machines pay the woman who delivers to machines and merchants in six communities.” The Oracle’s only paid staffer is the woman who sells

ad space strictly on commission, and Mattausch’s ledgers are kept by another community “veteran” who keeps both columns properly balanced. “Our bookkeeper is almost 90 and does it the old fashioned way,” says Mattausch. In spite of modest revenues, Mattausch says those involved in the newspaper can count on help if they need it--in Oracle’s true community spirit. “If someone needs money for something and there is some in the till, they get it,” says Mattausch. But most months outgo equals income, she adds. “Right now we have $300, but the ad invoices just went out and there will be money to pay the print bill at the end of the month--so this is truly a community paper.”

NAA ads talk about strength

The Newspaper Association of America recently unveiled a $50 million dollar advertising campaign designed to “surprise advertisers with the truth” about how engaged consumers are with newspaper advertising and to remind them of the reach of newspaper media in all its forms – print, online, niche publications, wireless, kiosks and even podcasts. Independent consumer research shows that newspaper advertising is a destination for most consumers, not a distraction to be avoided. For them, advertising is a desired part of the content. In a way, it’s the original form of branded content. In the language of the Internet, it’s opt-in advertising in an opt-out world. Some of the recent findings from independent research: • 52 percent of consumers say newspapers are where they go to check out the ads, ﬁve times more than any other medium. • 46 percent say newspapers are their preferred medium to receive ad information. TV comes in second

at 10 percent. • 51 percent of consumers say newspapers are the most valuable in planning shopping, with the Internet coming in at 11 percent. Newspapers lead all media in heavy usage between “inﬂuential” and opinion leading consumers at 41 percent (helping advertisers harness the power of these word-of-mouth advocates.) The campaign’s print and online advertising aimed at media planners and buyers will be placed in newspapers across the country beginning next month, as well as targeted trade magazines and online. NAA developed the campaign with The Martin Agency of Richmond, Va., whose recent ad campaigns include GEICO insurance and UPS’s “What Can Brown Do for You?” The media placements are available at naa.org/advertiser. Also available online are a PowerPoint sales presentation, ads that can be customized and complete access to the recent industry research.

MARCH/APRIL 2006

Arizona friend helps student editors sue school district Student Press Law Center e-newsletter

The Kodak, a student newspaper in Everett, Wash., ﬁnally saw the light of day earlier this month, with a slightly new image. The newspaper, which has not been printed since November, emerged as an underground newspaper called the Independent Kodak. Two student editors distributed the newspaper after school as the most recent move in a battle-turnedlawsuit pitting the newspaper staff against administrators who want the students to remove a statement saying the paper is a student forum. Co-editors Sarah Eccleston and Claire Lueneburg distributed their newspaper on the sidewalk outside the school after-hours and encountered no opposition from administrators. The newspaper looked virtually identical to the school newspaper, complete with the masthead declaring the paper a student forum. In the Independent Kodak, the words “student forum” are in boldface type. The 8-page newspaper cost $270 to print, most of which was donated by Jim Patten, a retired reporter and journalism professor. Patten was head of the journalism department at the University of Arizona until 2002. “It struck me as being another in a much too long line of situations where administrators, instead of being proud of journalism students, they come down all over them,” Patten said. “They should be saying ‘We don’t agree, but we’re proud they think for themselves.’”

Amos, McKinney Award Nominations sought by NNA

NNA is calling for nominations for the 2006 Amos and McKinney Awards, which are the association’s highest honors awarded to newspapermen and women who have exhibited distinguished service to the community press. Criteria for the nominations: The nominee may be a working or retired newspaperman or woman whose non-metropolitan newspaper is a member in good standing of the NNA. The nominee must exhibit continuing and signiﬁcant contributions to community leadership and community journalism. The nominee must exhibit dedication to the advancement of the journalism profession through participation in state and national associations. Nomination forms are at www. nna.org.

Patten purchased a $250 ad featuring the text of the First Amendment to run in the ﬁrst issue. Eccleston and Lueneburg plan to keep the Independent Kodak coming out every month, even if it means reaching into their pockets, and their parents’ for funding. The students sued the Everett

school district in mid-December, saying the district violated their free speech rights when the high school’s new principal required them to submit the student newspaper for prior review before distribution. The student’s lawyer, Mitch Cogdill, said Principal Catherine Matthews demanded prior review

“immediately” after a story ran in the Kodak saying she was the third choice of students on the hiring committee. District Spokeswoman, Gay Campbell has denied that claim and said, “There is no way that this has anything to do with some vindictive action against the students.”

LEGAL SERVICES FOR ANA MEMBERS Advertising, Newsroom and Circulation AnswerLine

Jennings, Strouss & Salmon, P.L.C. Phoenix (602) 495-2713 www.jsslaw.com First hour free to ANA member newspapers (publishers, editors, circulation managers, advertising managers). Coverage: Political advertising/public notices; general advertising issues; libel; fair reporting and editing; privacy; circulation; Web sites.

AzFAC Media Hotline

Perkins Coie Brown & Bain Phoenix (602) 351-8000 www.perkinscoie.com

Funded by First Amendment Coalition of Arizona Inc., of which ANA is a member. Available to all bona ﬁde journalists in the state. No cost up to initiation of litigation. Coverage: Access to federal and state records and meetings; access to court proceedings and records; access to public places; opposing gag orders; protecting conﬁdential sources; opposing subpoenas and search warrants; obtaining camera access inside courtrooms.

ANA Human Resources Hotline Steptoe & Johnson, L.L.P. Phoenix (602) 257-5200 www.steptoe.com

Up to two hours of consultation and advice available to publishers and department heads of ANA-member newspapers. Coverage: Laws and regulations governing employment and labor relations. Issues such as sexual harassment; disability, gender, age, race and religion discrimination; Americans with Disabilities Act; drug and alcohol testing; union campaigns; wrongful discharge claims; employee discipline; wage and hours issues.

MARCH/APRIL 2006

Williams paid ex-police chief for silence

By CYNDY COLE Sun Staff Reporter 01/11/2006

Reprinted with permission of the Arizona Daily Sun, Flagstaff. Cyndy Cole, the newspaper’s environment, growth and politics reporter, said the story was mostly the work of reporter Larry Hendricks. Cole collected the documents Hendricks sued for and wrote a story about it during a week Larry was out of the ofﬁce. “It’s his baby,” she said. Williams City Council paid former Williams Police Chief Frank Manson a year’s salary to resign, keep quiet and turn over all his documents after Manson alleged the city council had violated state conﬂict of interest and open meeting laws. Williams released Manson’s May resignation agreement Tuesday only after losing a months-long legal battle with the Arizona Daily Sun last week. The city of Williams would not, however, release Manson’s salary, which is also a matter of public record in Arizona. “Do you have to have the exact salary?” Williams Human Resources Director Carolyn Smith asked a reporter. She said she might not be able to answer that question exactly, under city policy.

D e n n i s We l l s , Wi l l i a m s city manager, said he was out of the office and did not know how much Manson was paid. Williams’ mayor, the Rev. Ken Edes, reached at home after hours, guessed Manson’s salary -- and payment for resigning -- to be in the $70,000 range but was not certain. The city released a statement saying it takes the public’s right to inspect public records “extremely seriously,” contending that it was balancing that right against an employee’s right to confidentiality -- a right the Daily Sun’s attorney has said does not exist. New Williams Police Chief Gary Newton said his annual salary is yet to be finalized at between $70,000 and $80,000, with two weeks of vacation. “I’m still puzzled why this case even took place in the first place,” said Dan Barr, attorney for the Daily Sun. “Public bodies routinely hand out this sort of settlement information all the time.” The city is due to pay the Daily Sun more than $10,000 in legal fees, according to Friday’s ruling by Judge Dan Slayton, who found the withholding of the settlement “arbitrary and capricious.” “The irony is by trying to keep things secret they’ve just brought a lot more attention to it,” Barr said. In addition to a year’s salary

and health benefits, Manson received almost 8 weeks of paid vacation in return for agreeing not to discuss city council business as part of his May 3 resignation. In addition, the settlement required both Manson and the city to refrain from any “negative, nonpositive opinions, suggestions or recommendations concerning the parties.” Manson is technically a Williams city employee through April and is receiving a biweekly paycheck, but he has no official duties. He has since left Williams for a job in Savannah, Ga. Phone messages left by the Daily Sun on his business and home answering machines seeking comment were not returned Tuesday. The Arizona Department of Public Safety has finished an investigation into allegations by Manson that two members of the Williams City Council voted on matters that would directly affect Grand Canyon Railway while employed by the railway. That matter is under review by the Arizona Attorney General’s office. Manson also detailed instances of a quorum of councilmen meeting outside a formal council setting, which would be a violation of laws calling for government to meet in public.

ASU’s Cronkite School takes ﬁrst in contest The Walter Cronkite School of Journalism and Mass Communication at Arizona State University in Tempe took ﬁrst place for newspaper feature writing in the nation’s most prestigious intercollegiate journalism competition, it was announced in December. Nicole Williams won first place and Erika Wurst took 16th in the Hearst Awards Feature Writing category, propelling the Cronkite School to first place over Northwestern University, the University of Montana, the University of Maryland and Syracuse University. There were 101 entries submitted by 57 accredited journalism schools nationwide. Each school can only submit two entries. “The powerful and thoughtprovoking journalism produced by Nicole and Erika is just the latest example of the quality of student work at the Cronkite School,” said Dean Christopher Callahan. “Our best students are among the very best in the world.” Williams, who graduated

from the Cronkite School in May 2005, worked for the campus radio station The Blaze 1260AM and interned at KMTR-TV (NBC) in Eugene, Ore. Her story, “Daddy’s Girl,” written for a magazine class, is a ﬁrst-person account of her journey last year to visit her father, a convicted pedophile, in an Oregon prison. It was published in the Web Devil, a Web version of the campus daily newspaper The State Press. “While the topic of Nicole’s story is explosive, she handled it in a very understated way,” said Kristin Gilger, an associate faculty member at the Cronkite School and director of ASU’s Student Media, which includes the Web Devil. “It’s a wonderful example of a writer controlling her subject matter.” Wurst, who came to ASU from Oswego, Ill., is a former State Press Magazine reporter and assistant editor who also interned at The New Times, Phoenix Magazine and Sonik magazine. She wrote about the rise of the middle class in Monterrey, Mexico, focusing on one Mexican

family. She was part of an In-Depth Reporting class taught by Gilger that went to Mexico last year for a reporting project. “Erica had a difﬁcult topic – write about the growing middle class in one of Mexico’s most prosperous cities,” Gilger said. “Erika brought the story to life by focusing on one Mexican family, creating a portrait of a family very much like any middle-class family in the United States.” Last year the Cronkite School finished second nationally in the overall Hearst Awards. The order of finish in the 2005-06 Hearst Awards Feature Writing Competition are 1, Arizona State University; 2, Northwestern University; 3, University of Montana; 4, University of Maryland; 5, Syracuse University; 6, University of Illinois, 7,Southern Mississippi; 8, Florida A & M; 9; University of Kentucky, and 10, University of Missouri at Columbia.

Settlement terms

Terms of former Williams Police Chief Frank Manson’s settlement and resignation: Manson would remain a city employee until April 30, 2006, paid an amount estimated at around $70,000 in return for doing nothing and not speaking to any city employee or police officer for a year following his allegations of conflict of interest and open meetings violations by members of the Williams City Council. One provision of the Manson’s resignation said he’d receive compensation beyond what he’d normally receive. The city declined to respond to specific requests for how much that would be. The settlement cannot be used against members of the Williams City Council later, or be admissible as evidence in any proceeding alleging city, state or federal laws or policies were violated. Manson must turn over all documents pertaining to the city and city council and cannot discuss the settlement. He can, however, testify in court. Manson must not say anything negative or disparaging about Williams officials, specifically to the press or to other government officials. Source: Resignation and mutual release agreement, May 3, 2005.

Marketing, ads are topics in Williams

A nationally recognized marketing and management expert recently presented a well-attended seminar in Williams. Representatives of local businesses attended the event in January partially sponsored by the Williams-Grand Canyon News. John Lindsey, president of Lindsey & Associates, spoke on advertising and marketing. Business owners and representatives of local organizations in Williams attended the ﬁrst of two planned seminars. Lindsey’s marketing presentation followed Williams’ second “Good morning, Williams!” breakfast held at Williams’ Best Western Inn. It also was sponsored by Banker’s Real Estate and the Williams-Grand Canyon Chamber of Commerce. Sean DeWitt, Williams-Grand Canyon News general manager, says sponsors were pleasantly surprised by the large turnout. “We thought that only about ﬁfteen business owners would attend this seminar,” says DeWitt, “but on the morning of the event when around 35 people signed in, we were ecstatic.”

MARCH/APRIL 2006

Northwest Valley News now prints two editions The Freedom Corporation recently moved to aggressively expand its coverage in the GlendalePeoria markets, according to Dan McCarthy, executive editor of the Sun City News-Sun. “The Northwest Valley newspapers began a new and closer relationship with Peoria and Glendale on Jan. 20,” McCarthy says, noting Freedom’s wider footprint in the West Valley cities resulted in part from changes at the national corporation’s Northwest Valley News. “The Northwest Valley News previously represented a combination of our coverage in Glendale and Peoria,” McCarthy explains, “and now these two areas will be represented in two different Freedom publications with two different names.” The owners of the new publications is Freedom Communications, headquartered in Irvine, Ca., with a roster of 28 daily newspapers and 37 weekly publications and a combined daily circulation of about 1.2 million. Freedom also owns the East Valley Tribune and Ahwatukee Foothills News. McCarthy there are no plans to expand local stafﬁng to produce the new publications. “No new staff were added for the new papers,” McCarthy reports, “but we do plan on putting them out

with a local angle using existing staff at the News-Sun.” The two new Freedom publications will be Peoria Today and Glendale Today. “Peoria and Glendale have grown to the point where they need local papers that serve them,” says McCarthy, “so we have put together several strategies to make Freedom’s new publications reﬂect those areas more.” The communities also are served by Independent Newspapers as well as the Peoria Times and Glendale Star. Among the changes McCarthy mentioned are a front page carrying local news, features relating to people and events in the area, and a weekly list of local events at the bottom of Page 1. Editorial pages also represent a change for the new publications, McCarthy adds. “The editorial page carries readers’ letters and comments about community issues, and our sports page has been moved to a section front,” says McCarthy. “The greater emphasis on sports reﬂects our belief that few things bind a community more than young people playing sports of all types.” The rearranged sports section also presents greater opportunity

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for Freedom to enhance its design, he adds. “By moving this section, we will be able to make better use of color photography and also to highlight the writing and reporting of our award-winning sports reporter, Marc Buckhout,” says McCarthy. Freedom will continue to report on area politics in the new publications, adds McCarthy. “We have a person who we think is the best state reporter in Arizona, Howie Fischer,” says McCarthy. “Howie has covered the Legislature for more than two decades, and our Glendale and Peoria readers can expect to read stories he has written that will have an effect on their lives.”

Former Iowa editor picked to lead Star By Tim Steller Arizona Daily Star

John M. Humenik assumed the role of editor and publisher of the Arizona Daily Star in January, pledging to make the paper a more relevant and trusted news source. The Star’s parent company, Lee Enterprises, announced his appointment less than two months after the previous publisher, David Stoefﬂer, resigned the post for personal reasons. Humenik (pronounced HEWmin-nick), 42, had been the editor of the Quad-City Times in Davenport, Iowa, since December 1998. He said he will continue the re-evaluation of the Star that Stoefﬂer launched after being named publisher in June. “I’m very fond of David’s work,” Humenik said. “Any assessment that David would give of a newspaper, I’d be right with him on that.” The key, Humenik said, is to ensure that the paper is a relevant and trusted companion in readers’ daily lives. “What they can expect is a strong newspaper every day. That’s the bottom line,” Humenik said. “Whether you get to it with one strategy or two strategies or five strategies, I don’t care. The point is, when the newspaper hits their step, is it the most compelling read that they can get in this market?” Greg Veon, Lee’s vice president for publishing, said in a written statement Humenik is “a veteran of large markets like this one and is known as an innovator in both content and design. You can count on him to help you make the Daily Star even better

than it is already.” Humenik’s career in newspapers started when he was a 12-year-old boy delivering the Chicago Tribune and Sun-Times in that city’s suburbs, he said. “Then there was one day I realized, ‘You know, I can actually write for this thing, too,’ “ Humenik said. “Then I started working for a biweekly newspaper in town, covering high school sports.” Humenik, a graduate of Eastern Illinois University, worked as a sportswriter for the Daily Southtown in the Chicago suburbs. He spent eight years at The Times of Northwest Indiana in Munster, four of them as assistant managing editor. After that, he worked for five years as presentation and graphics editor at The Cincinnati Enquirer. Humenik has led overall newspaper redesigns in the Quad Cities, Cincinnati and Munster. During his stint at The Times, Humenik earned a reputation for innovation and leadership as he rose through the ranks from sportswriter to assistant managing editor, said his former boss, The Times’ Executive Editor William Nangle. “He has the greatest respect for readers and has always proven to be a leader in the community,” Nangle said, citing Humenik’s work in launching a local golf tournament. “John is a very unique individual who sets very high goals and leads people around him to reach those accomplishments and you’re lucky to have him,” Nangle added. At the Quad-City Times, Humenik launched five niche publications, among them a monthly, called On the River, about life on the upper Mississippi River. Lee Enterprises, based in Davenport, bought the Pulitzer Inc. chain of newspapers, including the Star, in June. Humenik said of the Star: “I’m very impressed by it. It’s a very clean-looking newspaper.” Humenik said he views the outlook for many newspapers as strong, despite large declines in the stock value of many newspaper chains and in circulation at major metropolitan dailies. “Community newspapers, of which Lee Enterprises has many, are very strong in their markets,” he said, noting that the Star’s circulation also is growing. Humenik and his wife, Lisa, have two children: Lauren, 11, and Brian, 14. He said he plans to get out of the office to hear what people in Tucson have to say about the Star. “If you’re going to be a relevant newspaper, you have to accept the feedback, good or bad.”

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Member News

Havasu launches Saturday edition A Lake Havasu City daily newspaper has expanded to include a large Saturday edition, bringing the newspaper’s coverage to seven days a week. “Our new Saturday edition was on the street beginning February 4,” says Mike Quinn, publisher of Today’s News-Herald. The publisher says the added weekend edition also will help his newspaper’s advertisers. “This new edition will help our advertisers to better connect with our readers, and allow them to appear in a section with new features,” Quinn says. Saturday’s News-Herald also

will contain expanded local sports coverage, says Quinn. “We’ll achieve far more timeliness in our weekend coverage in general, which also will allow us to cover our local football season and the games of our semi-pro baseball team, the Havasu Heat,” Quinn says. The publisher says he expects the News-Herald’s Saturday edition to be a healthy size. “We’re anticipating having around 40 pages in our ﬁrst Saturday edition, so our weekend coverage will be very effective,” Quinn says, adding the new edition is the second expansion for the newspaper over about a two-year period.

“Two years ago we grew from ﬁve to six pages, but the community by now has continued to grow signiﬁcantly, and this has motivated us to launch the second expansion,” Quinn says. The publisher also expects more growth in the near future. “The growth in this area is fast enough that we’re positioning ourselves to keep up with that curve,” Quinn says. The News-Herald’s increased size has been accompanied by staff changes as well, Quinn adds. “We’ve had a slight change in our newsroom that includes two promotions,” Quinn says. “Formerly everything came under the direction of Managing Editor Steve Stovall, and Steve has just promoted Brian DiTullio to city editor and Richard deGive to news editor,” says Quinn. “We think this will help our structure, because the two new positions break up the responsibility previously held by just one position.” Quinn says he and Stovall also have expanded the newspaper’s staff beyond the two promotions. “We’ve added a few new staff to help us put out the larger paper, so this is a time of considerable change for us,” Quinn says.

La Prensa Hispana sponsors Cinco de Mayo

Staff of a local Spanish-language newspaper already are at work planning for their participation in area Cinco de Mayo celebrations. “We are the media sponsors for this big annual event in Phoenix,” says Stella Paolini, La Prensa Hispana’s public relations director. The festival is held each year at Patriot’s Square Park at Washington St. and Central Ave. in Phoenix.

Arizona editors judge Kansas news contest

It was a task but the Arizona news editors, writers and photographers that took time to judge the Kansas Press Association news contest in mid-February did an excellent job and more than likely took home a few good ideas too. Don Sorchych, publisher of the Sonoran News (Cave Creek) spent the day judging.“It is as educational for the judges as it is for the entrants,” Sandy Wilkinson, ANA’s contest coordinator, said. Some entries had to be sent to Phoenix area newspapers for judging. Kansas will judge the Arizona “Excellence in Advertising” contest in Topeka in March. ANA photo Sandy Wilkinson

“This important celebration has grown to the point that about 200,000 people attend each year,” says Paolini, “and our participation in it as a means of serving our communities is a very rewarding thing for us.” Paolini says the local festival mirrors celebrations all over the country relating to the history of the independence of Mexico from French occupiers more than 150 years ago. “Our local Cinco de Mayo festival in honor of important historical events is one of state’s largest,” says Paolini, “and certainly holds great meaning for a large number of valley residents, many of whom are our readers.”

Celebrating the victory of Mexico over France in the Battle of Puebla in 1864, Cinco de Mayo is held all over the country in communities with signiﬁcant populations of Hispanic and Mexican residents. The local festival is made possible each year in part through the support of the City of Phoenix and numerous corporate sponsors. It includes performances by dance troupes and musicians and features Southwest and Mexican traditional foods and booths operated by area businesses. La Prensa Hispana, a member of the Arizona Newspapers Association, is a weekly publication with a circulation of about 65,000.

New owner for 3 East Valley newspapers

Three East Valley newspapers are enjoying good circulation numbers under new owners. “We just took over our papers in August, and we’re very pleased that our circulation now is about 10,000 mailed copies and another 8,500 in racks,” says Frank Hamilton, publisher of Gilbert’s North Gilbert Breeze and Mesa’s Groves Report and View. A native of Chicago, Hamilton relocated to the Valley after looking for publications all over the country. “I’d been looking for different types of publications to get involved in with the help of my parents, who asked around this area for us,” Hamilton says. The three East Valley newspapers appealed to Hamilton because of their previous success, he says. “I really liked what the previous owners had done with the newspapers, which was one of my prime reasons for buying them,” Hamilton says, adding he has plans now to expand on their former success. “Now I’ll be looking to build the papers in a number of areas, and keep pace with the growth in their regions of circulation,” Hamilton says. A long-time writer and editor, Hamilton worked for a monthly newspaper in Tucson, was a reporter for the Anaconda, Montana, Leader, and was a freelance writer for various aviation magazines, including a number of Cessna and Piper owners’ publications. He is a private pilot.

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9 9

First re-design of Arizona Press Card in decade+ now available It took a long time but the Press Card issued by the Arizona Newspapers Association ﬁnally has been redesigned. Letters and application forms were sent to Publishers and Editors in February. Computers have made it possible. The new card is printed on plastic credit-card blanks. It can include a full color picture. As planning for 2006 began ANA was considering a redesign of the old blue paper card. At a meeting of Newspaper Association Managers last August, Texas Press Association Manager Mike Hodges demonstrated a machine he had purchased for his association that printed on plas-

tic. From there is was easy to see how the card could be redesigned and improve how journalists with Arizona newspapers can identify themselves. There are a few rules to follow when applying for the card. Only publishers or editors are authorized to ask for cards for staff members. And, cards will be sent only to the editor or publisher that requested them. There is no charge for the ﬁrst card per person. Replacement or duplicate cards are $4 each. A card can be requested at any time. However, cards will not be reissued each year.

Cards are:

• Issued only to active journalists who are employees of ANA member newspapers. • A current picture must be emailed to office@ananews.com when application is submitted. • Picture can be a JPEG or Photoshop format. • Picture size should be 1.5” wide and up to 2” tall to make it ﬁt to the card. The application form is available on the ANA website www. ananews.com/card If you have questions contact Sandy Wilkinson, (602) 261-7655 Ext. 110.

Regional seminar for Journalists

Coverage of Trauma, Conﬂict and Tragedy

Reporters, photojournalists and editors, as well as journalism students and instructors, will beneﬁt by attending a half-day regional seminars ANA is presenting in March. The topic is coverage of trauma, conﬂict and tragedy. It will be presented in Phoenix and in Tucson. As ANA explores ways to serve our educational role outside the expensive and time consuming conventions, Carol Osman-Brown, a member of the Arizona Press Women (APW)andan instructor at Mesa Community College, called ANAsuggesting ANA and APW sponsor a speaker she had recently heard. The speaker is Roger Simpson, executive director of the Dart Center for Journalism and Trauma, a sixyear-old program at the University of Washington. The center’s mission is education of journalists and news organizations worldwide about emotional trauma and its effects on people in the news and effects on journalists.

Why journalism & trauma?

In recent years, Simpson says, the news craft has begun to recognize the emotional impact of trauma on journalists and to add training and support for trauma effects along with attention to physical safety. The result of exposure to trauma can be Post Traumatic Stress Disorder.

Check your membership to determine registration fee

_____ $20 for APW members & staff at ANA newspapers _____ $10 for college or high school students _____ $25 all others

(Copy this form and complete for each registrant or register by e-mail: p.casey@ananews.com REGISTRATION: Deadline March 20

Name: ____________________________________________________ Title: _____________________________________________________ Newspaper/Media Name: _____________________________________ Phone: ___________________________________________________ E-mail: ___________________________________________________ Payment: $_________

Pick your session: _____ Phoenix, Thursday March 23, 9 a.m. to noon, ASU Downtown, 502 E. Monroe St., Room C300. Parking validated at session. _____ Tucson, Friday, March 24, 9 a.m. to noon, Tucson Newspapers’ Community Room, 4850 S. Park Ave. Parking at newspaper. Check in at security desk in lobby. I will be paying ____ Cash at door ____ by Check ____ Credit Card (circle): VISA M/C AMEX Card Number: ______________________________________________ Exp. date: _________________________________________________ Name on Card: _____________________________________________ Billing Address: _____________________________________________ Signature: _________________________________________________

co-sponsored by the

Arizona Newspapers Association Arizona Press Women Walter Cronkite School of Journalism and Mass Communication at ASU Call (602) 261-7655 Ext. 105 for assistance

Roger Simpson Reporting violence and trauma can take a severe toll on the individual, families, friends and co-workers. The belief at the Dart Center, he said, is that journalists with an understanding of trauma are more likely to stay emotionally healthy and to be better equipped to report violence, or the impact of violence, with sensitivity, respect and authenticity. This program explains how emotional trauma affects people whom journalists interview and photograph, as well as journalists themselves. The aim of the workshop is to review the indications of traumatic stress, teach about ways to minimize that stress, and encourage group support in newsrooms. The workshop content builds on two beliefs: Healthy communities need good news media, and that journalists who understand emotional trauma will do their work more effectively. The workshop plan encourages participation.

MARCH/APRIL 2006

Former Lumberjack editor now Fountain Hills reporter

Ryan Winslett

A recent journalism graduate from Northern Arizona University has been hired as an education and sports reporter at the Fountain Hills Times, according to Editor Michael G. Scharnow. “We hired Ryan Winslett in January as our newest reporter,” Scharnow says, “and having another capable person on board will help us meet the demands of our expanding news coverage.” Though reporting directly to Scharnow, the new recruit also will

serve another of Publisher L. Alan Cruikshank’s newspapers. “Ryan also will be helping Editor Linda McThrall at Arizona Sentinel Let’s Go,” Scharnow says,

‘Let’s Go’ hires reporter too

A new reporter has joined the staff of Arizona Sentinel Let’s Go in Fountain Hills. “We just brought Audree Peters on board as our newest reporter,” says Editor Linda McThrall, “and we’re looking forward to her con-

Member News Business Journal celebrates 25th

The Business Journal in Phoenix recently celebrated its 25th anniversary marked by special editions, stories, and events, according to Journal Managing Editor Cathy Luebke. “To celebrate this milestone, we ran special weekly features that focused on stories, trends and trivia from the past,” says Luebke. The production of a 100-page magazine edition and a recent fundraiser for Valley arts groups also was part of the publication’s anniversary festivities. Twenty-ﬁve area business and civic leaders were honored at the fund-raiser, where a 100-person Honor Roll drawn from the local business community was announced.

Courier celebrates 125th

From the January 30, 2006 edition of the Daily Courier in Prescott: Hitting the streets for the ﬁrst time when Arizona’s Territorial Capital was a mere 18 years of, The Daily Courier in Prescott has been a part of the community now for 125 years. Today, the Courier celebrates its birthday and long history of serving not only Prescott, but also Prescott Valley and the surrounding area. John H. Marion founded the paper on Jan. 30, 1882. A controversial man who made it known he was proud to be a Democrat in a Republican town, Marion had worked earlier as editor and publisher of the Arizona

Miner on two separate occasions. More than 50 years later, the Courier would absorb the struggling Miner into its operation. Over the years the courier published a daily, weekly, both morning and evening editions, and survived northern Arizona hardships common to the area, including a devastating ﬁre in 1900 that wiped out the business district. Reprinted from The Daily Courier

Prescott Valley seeks reporter

The Prescott Valley Tribune continues to look for a new reporter. “Our new position is still open, and will be a half and half position covering sports and regular news,” says Managing Editor Jerry Herrmann of the semi-weekly, “so we’re motivated to ﬁnd just the right person for the job.” Herrmann says the position has the potential for more news and greater responsibility, after the area’s new hockey team, the Arizona Sun Dogs, starts playing this Spring. “There will be lots of room for growth for this person,” Herrmann says, “not only in sports, but in the other areas of the beat.” The editor says plans for a second area high school mean more opportunities for stories on student sports and local education. “The development in this area is going to make this a great position to have,” Herrmann says, “and we’ve got great expectations of getting someone who can grow with the job.” Herrmann invites potential candidates for the position to contact the Tribune’s Human Resources Director, Jeff, Mestra, at 928-445-3333, X1071.

“so both newspapers will get the beneﬁt of his presence.” Winslett graduated in December and was editor in chief at the Lumberjack, NAU’s weekly student

AJ celebration makes special edition

Apache Junction’s 42nd Annual Lost Dutchman Days got a major boost from the services of The Apache Junction/Gold Canyon Independent in February We “put together a 48-page half-tab this year on the Lost Dutchman Days,” says Richard Dyer, the Independent’s East Valley News Services Editor, “and we also had a ﬂoat on a truck and trailer for the parade.” Dyer says his newspaper took part in events at AJ’s rodeo arena as well. “We staffed a booth at the rodeo grounds and event center to represent the newspaper,” says Dyer, saying that the presence of the Independent’s staff at the rodeo grounds helped promote the publication. “Our staff fanned out over the event to snap photos and prepare copy for a post-event section, along with rodeo results.” Lost Dutchman Days is held the last weekend in February. Dyer says the tab was inserted into the Independent’s Feb. 21 issue, and required a majority of his staff to produce. “Our Ad Services Team, Lisa Grassie, Kristin Doetsch, Twyla Knudson and Tina Pendexter, along with Advertising Manager Kimberley Rose, sold and designed ads for the tab,” says Dyer, “and I took the responsibility for compiling and paginating information from a volunteer committee and previous rodeos. Then our News Services Team members Jason Davis and Lynda Wolverton copy edited the whole guide.” Other Independent staff who helped produce the tab included East Valley Circulation Manager Nancy Tudor and News Editor Christina Fuoco.

tribution.” Peters formerly worked on newspapers in Connecticut and was on the staff of New Arizona Woman before joining the Fountain Hills publication, where she will write features and cover area news.

Gila Bend Sun installs new equipment

The weekly Maricopa County newspaper in Gila Bend is added new computers to improve production. “We’ve always done our own layout for our ads and put together news stories using an older PC system,” says Gila Bend Sun Owner Glen Burchfield, “and in today’s environment it might be considered low-tech.” Burchfield says the new system will bring production up to cutting-edge standards. “Even though it’s been adequate, our older system just needed to be replaced,” says Birchfield, “and we’re anxious to get it installed and working.” The Sun owner says his newspaper’s new PC’s also will be networked for the first time, allowing newspaper staff to communicate directly through their individual machines. “Networking means that anyone at any machine can access files directly without the need for removable storage. We’re really looking forward to that.”

TownNews buys online networks

TownNews.com announced on Feb. 15 that it has purchased Zwire, AdQuest and a national advertising network from PowerOne Media. Marc Wilson, TownNews founder and CEO, said: “The national advertising network will help us sell and deliver advertising to newspaper companies throughout the nation.” In a release, TownNews said: “The acquisition will bring to approximately 1,500 the number of newspapers served by TownNews. com, which is 83 percent owned by Lee Enterprises.”

MARCH/APRIL 2006

Cactus, CAC’s student newspaper in Coolidge, undergoing redesign A former Conde Nast Publications editor and a writer with numerous publications in such magazines as Psychology Today, Ms. Magazine, and the Smithsonian Magazine has taken over direction of Central Arizona College’s Cactus student newspaper as Media and Publications Advisor. “We’re launching the ﬁrst major redesign of the Cactus in 32 years,” says new Advisor Bonnie Gordon, “and when we’re done, it will be a radically different look from the Cactus of times past.” Gordon replaces John Sowers, who retired last year after three decades at the Coolidge college. Gordon says a major emphasis now will be put upon the newspaper’s visual design to bring it more in line with today’s best standards. “We decided to take the bull by the horns, and make a wholly different paper,” says Gordon, “one that is beautiful graphically. We want to make it more stylish, because part of what you choose to read is based on what you see visually.” “This time we want to do an elongated tabloid format,” she says, “with four-color main pages. We think it will all contribute to a dynamic new newspaper.” A regular contributor to Ms. Magazine during a stint in New York, Gordon also is the author of two books of poetry, Release the Breathless and Childhood in Reno (both Street Press, 1976 and 1982, respectively) and published poems in the Southern Review and the Virginia Quarterly. She holds a B.A. in Journalism from California State University, San Diego, and has taught writing at American University, Dowling College, and the New York State Council of the Arts. “I started out thinking I would be a poet,” Gordon recalls, “and when I was in journalism school I took a minor in art. But poetry is still my favorite thing.” Gordon studied poetry with nationally known poet Diane Wakowski during her graduate career at Virginia. “In a couple of my jobs as a senior editor, I would have art directors reporting to me,” says Gordon, “and I had to make the decisions about how a publication was going to look, in addition to processing and including the written matter. So I gradually became skilled in both

aspects.” Gordon credits cold midwest winters with much of her decision to move south. “While Peter and I were working and shivering in Wisconsin’s harsh winters, we one day just decided to go someplace more hospitable,” says Gordon of her and her professional photographer husband’s 2002 trek south of the border. “We ultimately decided we wanted a huge change, took what little was left of our savings, and went to live for three years in San Miguel de Allende, where Peter taught photography and I did tours with visitors to the area,” Gordon remembers, “with our big dogs in tow.” She and her husband have three grown children. After a move from Guanajuato back to the States, Gordon stumbled upon an open position at the Coolidge campus, applied, and was immediately hired as Professor of Digital Media in 2003. The unique Pinal County educational setting is where the well-travelled Gordon now feels at home. “One of the things I’ve learned in my career as a writer and journalist is some version of ‘First do no harm,’” says Gordon, “and it’s so rare when you get an opportunity to do some good. I think this is my opportunity.” Gordon says her time at CAC ultimately has been made meaningful by her students. “Even at a time nationally when skill with the written word among students is at low ebb,” says Gordon, “I ﬁnd that there is always cream that rises to the top. We get a number of kids here who are really talented, kids you are certain have the gift. That is the greatest pleasure for me.” Gordon’s says her responsibilities as media advisor are signiﬁcantly enhanced by the Cactus’s student staff. “I have a wonderful editor in Matt Sutton,” says Gordon, “and we all count on our great copy editor, Erika Flores.” Gordon notes her pleasant discovery that a love of writing and literature is a vibrant part of the college’s unique environment. “It is amazing after my many travels to realize again there is a whole world of endeavor where people really want to write,” Gordon says.

PAYSON ROUNDS UP NEW EDITOR

Autumn Phillips, 32, was recently hired as the new editor of the Payson Roundup, according to Publisher Richard Haddad. Phillips’s recent employment includes a stint at the Steamboat Pilot and Today in Steamboat Springs, where she won awards from the Colorado Press Association for her deadline reporting, features, and column writing. While at the Pilot she also garnered awards from the Colorado Bureau of the Associated Press for her ﬁve-part series on immigration in Northwest Colorado and an innovative monthly teen section. Phillips comes to the Roundup after a promotion by the publication’s corporate owner WorldWest Company.

Business, journalism create media divisions Continued from Page 1

“We knew students got most of their information online,” says Sharp, “and we wanted to tap into that.” Expansion of existing media divisions made it possible for Sharp and his colleagues to bring their ideas to fruition. “Previously, we had just two divisions,” Sharp explains, “an Editorial Division and an Advertising Division. Now we’ll have not only a Creative and Production Division, but a Promotions and Marketing Division, too, which all media will share.” Sharp adds another division now in the planning stages soon will make online news a reality. “Our Web Division is going to be the big one,” says Sharp, “and we’re already underway with it.” To launch the internet venture, Sharp says student media staff already have purchased a domain – jackcentral. “The domain jackcentral will serve as a hub for all three members of the converged group – TV, radio, and print,” says Sharp, “and eventually this division will have its own writers.” Student Webmaster Andrew Leafe already is at work on the site, says Sharp. “Andrew is getting the concept and design for the site put together as we speak,” says Sharp, “and it

promises to be fantastic.” The online venture hopefully will stimulate patronage of all three existing media, Sharp says. “As it is now, TV news happens twice a week, the newspaper comes out weekly, and the radio station, KJCK, mostly just has online listening. So we hope the new medium will increase patronage of all.” Sharp says the ambitious project couldn’t have happened without major student talent in all divisions. “We have a good crop of student managers right now,” Sharp says, “all of whom had the vision to see that we had a unique opportunity to develop an internet format.” The potential to increase advertising revenues also is expected when the online venture is up and running, Sharp says. “There will be lots of crossadvertising among the members in the internet venture,” says Sharp, “and we expect this will increase advertising opportunities for all.” Even with mutual interests and cooperative projects, each member still will control its own destiny, Sharp says. “We’ll all still be editorially independent,” he says, “but at the same time we’ll all beneﬁt from the presence of Steve Saville, the business development manager. It’s a winning situation.”

MARCH/APRIL 2006

Need an ad idea? Look for scarcity By John Foust Raleigh, NC

Robert, a real estate developer, was telling me about one of his condominium projects. “Things weren’t moving like we expected,” he said. “So we included a countdown in our ads.” A countdown? “We decided to create some urgency, by letting people know how many units were available,” he explained. “For example, we’d say ‘only five end units left’ or ‘only 12 three-bedroom homes left.’ Sometimes we’d put a slash through the number in a headline, and put the new, lower number above it. Our traffic picked up noticeably.” Robert’s countdown reminds me of a story my wife tells. As long as she can remember, her father’s hobby has been gemstones. He cuts stones, teaches gem identification

Foust among ANA Spring workshop speakers

The program for the Spring ANA Workshop is pretty well set, and John Foust will be the main attraction. A shorter schedule affects both the Spring and Fall events. Instead of all-day Friday and a half-day Saturday, the spring program will be all day Friday only. In the Fall, the ANA convention will be all day Saturday, perhaps with a dinner on Friday evening. A Spring session for classiﬁed ad department managers and sale representatives will be led by Terry Alvarez of the East Valley Tribune, Mesa – and even has studied abroad to become a Fellow of the Gemological Association of Great Britain. When Suellen was in college, she often accompanied her parents to gem shows, where her dad displayed

gemstones and high-end jewelry. On one occasion, she helped a lady who asked to see a particular ring in the display case. “She tried it on and looked at it for a long time, before handing

Tennessee’s October ‘Institute of Newspaper Technology’ has 8 speakers Kevin Slimp, that newspaper technology guru recently wrote to newspaper associations to update them on this Fall’s Institute of Newspaper Technology schedule. “We’ve received quite a bit of exciting news since I last updated you concerning the October session of the Institute of Newspaper Technology, he wrote. “We’ve lined up two more speakers, bringing our total to eight, including: Gary Cosmini (Adobe Systems), Lisa Grifﬁn (Ray Davis Consulting), Karl Kuntz (Columbus Dispatch),

Craig Lanning (Quark Software), Lynn Grillo (Adobe Systems), Rob Heller (University of Tennessee), Cathy Bandeko (MultiAd Software) and Kevin Slimp (Institute of Newspaper Technology). “We’re especially excited about having Gary Cosimini with us. A winner of the Pulitzer when he was with The New York Times, Gary has overseen much of the software released by Adobe since his arrival in 1992. He will be speaking at an Adobe-sponsored luncheon on Thursday during the Institute. “We’re also excited about

Rickenbacher believes in newspapers; quotes recent NNA readership study In his “Market Outlook: Rickenbacher Media” newsletter,Ted Rickenbacher says, “In our opinion the future for community newspapers and specialty publications will be sound for many years to come.” Here are excerpts: “Profitable weekly newspapers are selling for near an all time high multiple... We have seen growing and profitable weeklies and weekly groups sell for multiples of two times revenue and higher, and/or six to nine times cash flow.” “A survey recently conducted by the National Newspaper Association revealed that the number of people reading a non-daily newspaper has more than doubled since 1965. Also,

the survey showed that 81 percent of adults over the age of 18 read a newspaper every week ... “Local community newspapers are the primary source of information for both news and advertising in local communities by a three to one margin over the next most popular media. Times are changing in many ways for the beneﬁt of niche publications and community newspapers... “In our business we see strong demand continuing from purchasers and prospective purchasers of community newspapers and niche publishing businesses... In our opinion the future for community newspapers and specialty publications will be sound for many years to come.”

having Craig Lanning, from Quark Software, as a faculty member in October. Craig will be teaching two classes in QuarkXPress 7.0 and sharing some of Quarks newest and future products with us during our luncheon on Saturday. “Though she’s not new to us, we’re grateful to have Cathy Bandeko, MultAd Software, returning for her third session of the Institute. She’ll share information concerning some of the new products being developed by MultiAd at the luncheon on Friday. “In other exciting news, Harris & Baseview (Medispan) has signed on to sponsor the Saturday evening banquet. A schedule of classes is online: http://www.newspaperinstitute. com. Class topics include InDesign, Advanced InDesign, Photoshop, Advanced Photoshop, QuarkXPress 7.0, MultiAd Creator 8, Adobe Illustrator, OS X System Maintenance, Creating & Preﬂighting PDF Files, Design Theory, Website Design with GoLive and Photography for Designers. “Registrations started coming in last week. The past three sessions have ﬁlled to capacity. Be sure to get your registration in by July to insure getting a spot at the October session. Feel free to contact me with any questions concerning the October session of the Institute of Newspaper Technology.

it back, ” Suellen recalled. “But instead of putting the ring back in the case, I put in on my finger. She walked away from the booth, then turned around and reached for her checkbook and said, ‘I just can’t stand to see my ring on your finger.’ “I distinctly remember that she referred to it as her ring. When she saw me wearing the ring, it suddenly became more desirable. She realized that a lot of other people would notice it as they walked by, and if she came back later, it might be gone. As a psychology major, I found that fascinating. From then on, when someone handed a ring back to me, I put it on – instead of putting it back in the display case. That simple strategy generated a lot of sales.” That simple strategy can generate sales for your advertisers, too. Scarcity is a powerful buying motive. Suellen’s customer understood that no two gemstones – and therefore, no two rings – are exactly alike. And Robert’s customers knew they had to move quickly in order to get their choice of condos. We’ve all felt the magnetic tug of scarcity. The last slice of chocolate cake is more tempting than the first. The last day of a vacation is more precious than the first. And the last red convertible on the lot is somehow more appealing than one of a dozen red convertibles. As you work with your advertisers, you’ll find that there are two primary options for scarcity – product inventory and time. There are plenty of examples in your newspaper’s archives: “Only three lakefront lots available”... “Limit one per customer”... “Only 14 shopping days until Christmas”... “Special gift for the first 100 people to take a test drive”... “Offer expires August 31.” Look for scarcity – and you might come up with a gem of an idea for your next ad campaign. (c) Copyright 2006 by John Foust. All rights reserved.

John Foust conducts on-site and video training for newspaper advertising departments. His three new video programs are designed to help ad managers conduct in-house training for their sales teams. For information, contact: John Foust, P.O. Box 97606, Raleigh, NC 27624, jfoust@mindspring.com, (919) 848-2401.

MARCH/APRIL 2006

Studies show credibility problems by Randy Hines

Newspaper employees across Arizona have reasons to be concerned. From Knight-Ridder sale talks to ad revenue declines to Internet growth, doom and gloom is being forecast for the print Randy industry. Cutbacks at many chains Pressing have raised the Issues anxiety level of those who write stories, layout pages and sell ads. The news industry has started its own national public relations campaign to promote the value of the print medium. Those efforts, of course, are aimed at the business community, to instill conﬁdence in corporations to keep their ad dollars in newspapers. But perhaps a campaign is also

Hines

needed to bolster the conﬁdence and ease the apprehension of the workforce. Can employees believe management during these stressful times? Not necessarily, according to a recently released study by Towers Perrin, a national human resources company. Only 44 percent of workers (earning less than $50,000) believe their company tells the truth in its employee communications. Almost the same amount (42 percent) won’t buy the company song and dance about its business strategy. These are just a few of the findings from Is It Time to Take the “Spin” Out of Employee Communications?” as highlighted in the February 2006 edition of SPIN, published by the League of American Communications Professionals. A mere 7 percent of employees said they would turn ﬁrst to their company’s internal communications publication (6 percent for intranet) to

obtain trustworthy information about the corporation. I’m not sure how Arizona newspaper workers would compare with these respondents. Since the written word has special signiﬁcance to those employed in that profession, one might think there would be higher credibility attached to it. Have you ever conducted evaluations of your internal newsletter or e-newsletter? How much of it is read? What parts are favored and what sections should be changed or eliminated? Where do advertising and editorial personnel receive news about their employer? The LACP study found that almost half consider information from their supervisor to be more credible than from their CEO. A little over one-fourth disagreed. If your staff seems down in the dumps, does your newspaper recognize it and try to do anything about it? A 2005 investigation by PR News and Delahaye found that fewer than half of the respondents said

Answers to common questions from publishers by Kevin Slimp

It has to be some kind of record. At least it’s a record for me. Over the past week, I’ve spoken at four press association conferences in four states. Speaking on the topic, New Te c h n o l o g y for Newspapers, I noticed that the same questions resurKevin faced repeatedly during the Q&A portion Technology of the presentations: Is InDesign really that much better than QuarkXPress? I get this question more than any other. I’m not on payroll of Adobe or Quark, so it doesn’t really matter to me which software a newspaper uses. But the question is asked, so I acquiesce. Yes, the version (CS2) of InDesign currently available is, in my opinion, superior to QuarkXPress up to 6.5. If you want to know how QuarkXPress 7 will compare to InDesign CS2, I’ll let you know after I’ve had a chance to test the new software. If you were spending your money, which digital camera would you purchase for newspaper purposes? I was spending my money and I purchased the Canon Digital Rebel

Slimp

XT. People who know a lot more than I do tell me it’s the best camera available for less than $1,500. I took their word for it and I’ve been pleased with my purchase. How hard will it be for my newspaper to move up to OS X and InDesign from OS 9 and QuarkXPress (or PageMaker)? That depends on the size and makeup of your newspaper staff. There’s always some resistance to change. Having worked with hundreds of newspapers who have made similar conversions over the years, I’ve learned it can take as little as two days and as long as a few months. When I’ve been involved, it usually includes time to determine software and hardware needs and purchase new equipment. This is followed by installation of the new hardware and software (1 to 3 days, depending on the size of the staff), two or three days of training in the new software, followed by transition to the new workflow. In the best case scenario, the entire process can happen as quickly as a few days (after the equipment and software has been installed). In larger operations involving a pagination workflow (similar to Baseview or Managing Editor), additional time is involved for training in the workflow process. Our photos always seem to be too dark. Is there something we’re missing? Most newspapers I visit haven’t adjusted their color settings in

Photoshop to match their printing process. Photoshop’s default settings are created with magazines in mind. Photos saved with these settings will produce too much ink which, in turn, soaks into the newsprint and comes out dark and muddy. To get better results, adjust the color settings in Photoshop, especially the black ink limit. Are Macs really better for newspaper pagination than PCs? Yes. I have no stock in Microsoft or Apple, so it matters not to me which you use. Coming from a guy who spent most of his years on the PC side of things, I’ve learned the hard way that Macs have far fewer printing issues, are faster and aren’t susceptible to all those viruses that plague Windows-based machines. The idea that PCs are cheaper than Macs is false. Similarly equipped machines are pretty similar in price on both platforms. Besides, most of the money goes into software and maintenance, not hardware costs. What’s your favorite font management utility? It’s always been a toss-up between Extensis Suitcase and Font Reserve. They’ve recently been combined into one utility called Suitcase Fusion, so I guess that will be my new favorite. What are the best restaurants you’ve found in your travels? The Sunset Diner in Lebanon, Tennessee and Jersey Joe’s in Tucson, Arizona.

their organizations conduct annual employee surveys. When it comes to measuring employee morale, on a department basis, 42 percent said it never happens and 29 percent said it occurs annually. “Employee surveys…consistently reveal that employees prefer more interpersonal and less controlled forms of ‘dialogue’ rather than formal, highly controlled forms of ‘monologue,’ such as newsletters and Intranets,” says Mark Weiner, Delahaye president, confirming findings from the recent LACP survey. If you’re not sure what your employees think of internal company communication, why not measure it? A simple communications audit can reveal strengths and weaknesses. But don’t ask human resources staff members to do it. They are great with governmental forms and red tape. Their strength is not in communications, however, for the most part. Instead, hire an experienced outsider to conduct your audit. Perhaps a nearby college communications professor or a public relations practitioner could fill the bill. One primary task is to look at your internal newsletters for an objective opinion. Does the newsletter solicit feedback or is it only a one-way tool? Does it provide phone numbers and e-mail contact information if one wanted more details about an item? What subjects of interest are not being covered? Be cautious of long-standing acronyms in your publication. Old-timers may know all the secret codes, but newcomers may feel in the dark. Remember, the newsletter’s task is to communicate effectively. What about other communication vehicles in the newspaper facility? Are departmental bulletin boards readable, up to date, neat and inviting? Are memos sent regularly—either on paper or electronically? How clear are they in meaning? Be careful of airing too much dirty laundry with internal e-mails. Courts have used them in several lawsuits against companies. Employees, nervous as they might be in these uncertain times, still can be your greatest ally in enhancing the news profession and fending off the competition.

Dr. Randy Hines teaches in the Department of Communications at Susquehanna University. His address is 514 University Ave., Selinsgrove PA 17870. He can be reached at randyhinesapr@yahoo. com.

MARCH/APRIL 2006

Fu wants public to know realities of Asians Continued from Page 1 the reality of Phoenix’s Asian community before the public is as ﬁrm and sincere as her handshake.

“I want people to know not the myths, but what we actually are,” Fu declares. “We’re well-educated, hard-working, we’re from diverse backgrounds, and we’ve been here a long time. People outside our local cultures need to know that.”

While the idea of a woman serving as a family’s principal breadwinner might strike a Westerner as running counter to the traditional roles of Chinese women, Fu takes her

“Here was a way for me to bring positive messages forward about my community,” says Fu, “and I decided to do it.”

Another regularly occurring column features the writings of the Venerable Master Hsing Yung, a well-known Buddhist teacher of international acclaim, on the inside pages of every edition.

Pick up a weekly edition of the Times and you’ll find accounts of the achievements of local Asian notables such as Judge Roxanne Song Ong, recently appointed Presiding Judge on the Phoenix Municipal Court, which she has served since 1991, and Joyce Hennessey, newly promoted M & I Bank Assistant Vice President. Then glance at the Times’ classifieds, full of ads from Asian CPA’s, attorneys, physicians, and real estate brokers: These all have one thing in common, says Fu: a long-time presence in Arizona, and a commitment to increased recognition for the Asian American community. “Look at somebody like me, who’s been here working, raising children, and participating in local schools for over twenty years,” says Fu. “That’s half my lifetime. The majority of people in Arizona still don’t think of people like me as being old-timers here. But we are.” The Taiwan native began her early career after having graduated from college with a major in graphic design. “I had been both studying graphic design and working as a graphic designer outside school when I took a position at an architectural firm doing interior design,” says Fu. “And it was through this work that I met my husband Pin.” (pronounced “Peen”) After some years with the architectural firm, and while her husband worked for an engineering company, Fu came to believe both their careers needed to grow, and coming to Arizona beckoned as a means to that end. “My husband realized when he was working for awhile in Japan that he was going to have to get a better education so we could provide the kind of home we wanted for our children,” says Fu. “So we both came here and enrolled at Arizona State University. And while he completed his Master’s Degree in Engineering, I helped support us.” Pin Fu now works in Arizona as a mechanical engineer.

Pipa, a Chinese stringed instrument that’s notoriously difﬁcult to master, alongside another article about a touring Asian string quartet in the traditional Western classical music tradition.

Fu regards her publication as a source of information that is speciﬁc to the needs, goals, and heritage of Asians, regardless of their country of residence.

A PUBLISHER’S ART

Asian American Times Publisher Shwuing Fu with examples of her calligraphic art. path-breaking work in stride. “Maybe I did and maybe I am breaking the traditional rules for Asian women,” Fu admits, “but truthfully I’m not at all comfortable seeking the limelight, or trying to draw attention to myself.” Fu says her motives come from a desire to help her community, not seek recognition for herself. “All I am is an honest, hardworking person trying to provide for my family and be of service to my community,” says the quiet-spoken Fu, “and that’s all. I’ll leave it to others to stand out.” After her husband’s graduation and subsequent work here as an engineer, Fu in the early years of her marriage stayed home to raise her children and support them in their studies. But her intelligence and creativity still reached the public eye. A master calligrapher in the Chinese tradition, Fu remembers going to her children’s schools on many occasions and demonstrating her art in front of assemblies and classrooms as a way of introducing Asian culture to American students. “I thought if the children could see something beautiful, something visual, that represented my culture, they would develop a positive attitude about it,” says Fu. Her calligraphy now continues to be featured at area restaurants and businesses. After her children were grown, Fu says the opportunity to buy the Times was something that captured her imagination.

Now, Fu works seven days a week, writing copy, selling ads, designing graphics, laying out pages, and even delivering many of her own newspapers. “I like to go out and deliver some of the papers myself,” Fu says, “because I want to see first hand how many of my papers have been picked up, whether the racks are wellstocked, clean, and attractive. And delivering also gives me an opportunity to visit with the proprietors of the local businesses we serve, and find out what their needs are.” Fu’s passion for her community is well-matched by her desire to manifest the dual cultural identity of Asians living in Arizona. “Yes, all of us – Chinese, Taiwanese, Japanese, Koreans, Vietnamese, and so many others here – are Asian,” says Fu. “But no one, least of all ourselves, should forget that we are also living in America, and contributing to society here.” As evidence of that multiculturalism in Fu’s community, the Times’ Community Calendar gives coverage to events at area churches and Buddhist temples alike, and most feature stories and news stories run side by side in both English and Chinese. Not that aspects of culture that are specifically Asian American, the restaurants, the arts, the crafts, and the traditional industries Asians are known for, are absent from the Times’ pages. You’ll find Page One stories on a local concert by a virtuoso of the

The special health needs of Asians, for instance, was served by the major coverage Fu provided in the Times on the Asian Health Fair on January 14, sponsored by Asian Paciﬁc Community in Action, Arizona Department of Health Services, and Mountain Park Health Center. “Asians have a higher incidence of certain diseases and disorders not only because of our racial background, but also because of our cultural realities,” Fu attests. “And I want to make sure the people here know what the risks are.” One such disease affecting more Asian women, especially those approaching or within the menopausal years, is osteoporosis, says Fu. “Because of our traditional diet, we drink far less milk and take in less calcium than Western women,” Fu says, “and as a result we are at greater risk of developing osteoporosis. I want Asian women here to understand this, and be prepared to take preventive measures.” Beyond a passionate engagement with her native culture, and a commitment to make a difference in the communities of other Asians in Arizona, Fu insists she is a quintessentially non-political person: Ask her about her views on the ongoing problems between Mainland China and her native Taiwan, for example, and the publisher will tell you she believes most of the ills come from bad government, something all of us can agree with. “All that trouble over there is just politicians,” Fu declares, “and not the people. The rest of us simply want what you want, what the majority of the world wants, to have a home, health, nourishment, community, and a way to provide for our children. It’s tragic that so many good people can be affected by so few people in oppressive governments.”

MARCH/APRIL 2006

Online survey gets quick member input

SurveyMonkey.com - The easiest way to create online surveys.

Page 1 of 1

1. Would you allow your staff to participate in any of the following (click all that apply): Response Response Percent Total Regional half-day seminars

83.3%

Webinars

64.3%

69%

Don't Know

11.9%

Other (please specify)

4.8%

Teleconferences or downloads available online

training specific to newspapers, such 42 Total Respondents as photoshop and page layout pro0 (skipped this question) of results was shown on the screen. grams. The advantage would be that The answers from about 40 the “students” would be able to ask Summary results for one of the questions from the recent ANA questionnaire people give ANA and the board of questions about specific operations via “SurveyMonkey.com” show 42 people answered. While it doesn’t compare directors insight on future educa- at their newspaper. If ANA-member whether members prefer conventions to shorter seminars, it does show that tional efforts. The staff and board are newspapers can provide the train- 83% of those that answered would allow their staff to participate in regional researching ways to improve educa- ers, the cost per participant could be seminars. Such events would be closer to member newspapers, not involve tional services and reach more staff limited to their long-distance charges over-night travel costs and take staff members out of the office only for half members at Arizona newspapers. a day. for the conference call. With one exception, convenThese sessions could be tion expenses are greater than rev- scheduled regularly. For instance, A simple majority of respon- Another question How can we help your newsenues they generate and only about PhotoShop could be scheduled at 3 dendts (51.1%) said they would be y y y y g Surve Monke .com The easiest wa to create online surve s. Pa e 1 of 1 paper educate your staff on issues 25 percent of member newspapers p.m. each Thursday. But the specific more likely to participate. affecting you? are served. Decreased participation topic also could be scheduled, such Only 7 respondents, 15.6% said “Everything that helps the sales is thought to be due to newspaper as beginners, intermediate, specific they would not. staff to become more profescompanies increasing their sional is helpful. Problem own training and that less- 1. When you are unable to send staff members to our annual meetings, what is the most common is training is often time individualized training offered reason? consuming. ANA should at ANA conventions is less Response Response help Publishers (understand) attractive. Percent Total the importance of training. Another question asked 41.9% 18 Cost If ANA supplies the best if anyone at their newspaper No one to cover for them at training on earth, but it is 48.8% 21 could lead a half-day regional the paper not stimulated, energized, seminar on a specific topic. 9.3% 4 See no value to it motivated by the leader of a The answers are encouraging d 4.7% 2 Not intereste newspaper, for that particuas nine respondents said they lar organization the training (p p y) Other lease s ecif 37.2% 16 could offer training in the operations, or “open mike” where Twenty-two percent answered offer does not bring much result. following areas: Editorial, Circula43 Total Respondents participants ask questions. “maybe” and 11.1% didn’t know. Informing in the ANAnews, continufile://M:\BOARD(skipped MAIN information\Committee & Task tion, Advertising, Web, PhotoShop, this question) 2 Force\Education\Education 2006... 2/21/2006 Here are some of their coming to inform, staying positive that it InDesign or PageMaker or Quark, NIE training ments: “We would be just as likely is very worthwhile etc.” Classified, HR Issues, Management Another question asked about to participate, and we would most “Seminars in our area (other training, Newspaper design, Copy Newspaper in Education. likely be more able to have more of than Phoenix). Laughlin/Bullhead editing & headline writing, extraorFifteen respondents said they our employees participate in some City would be the perfect place to dinary customer service, Special would be interested in regional semiway. Usually, we can only send two host seminars.” sections & Niche publications, nars to strengthen their program and or three to select seminars. Some“Make these seminars – online Employee retention, Subscriber obtain more sponsors. Eight said they thing less costly could benefit more or offline – frequent and brief. Perretention, Creating compelling news would not. of our staff.” haps scatter them throughout the experience for a new generation of Ten respondents said they “If there are Spanish classes we year, just half a day on certain key readers, and Other (NIE). There were would like help in starting an NIE would consider it.” issues. That way, there would be conno suggestions for Computer train- program. “There is great value to the stant development opportunities. ing, Acrobat, Compensation plans, Last year the Arizona Newspa- relationship building and networking “I think in a way our (ANA’s) or Writing for the Web. pers Foundation, which ANA incor- that occurs at the sessions. Also the educational role has changed from porated several years ago, hired Pat awards ceremonies are fun. Networkthe pre-digital age; no longer do even How it could work Oso of Mesa on a half-time schedule ing can also occur at training sessions small papers NEED to travel to take In tests ANA has done, regional to be the statewide NIE coordinaI suggest planning the classes in a online courses or seminars/webinars seminars last four hours or less and be tor for Arizona. She has helped the way at the sessions for the group to from national-level instructors/indusheld in various cities around the state. Green Valley News & Sun start its interact in some way. Maybe a short try leaders. But hands-on software Registration cost is very small. program. She not only teaches news- ideas roundtable session.” training and, some other nuts-andTrainers are the big cost paper personnel what to do but also “Not a fair question without bolts informational “how-to” sesunknown. Many speakers ask a lot teaches the local teachers how to use knowing what the courses would sions for things like NIE, or page to train at a convention. But regional newspapers in the classroom. cover. The thought of being able archiving, or classified/public notice seminars would be spread over sevto have (the) entire staff be trained aggregation is still appropriate.” eral days and expensive speakers About conventions while staying here with little to no “Sending info by email; having make that prohibative. ANA is in For years ANA has held two extra expense is GREAT!!! Just need someone available to answer questalks with one trainer who is willing conventions a year. The Spring good courses, teachers, participate tions about a specific subject.” to reduce fees or charge a per-student Advertising, Marketing and Circulaability for questions.” “Quick seminars, either regionfee that makes costs reasonable. tion Workshop, and the Fall Conven“We’ve always participated ally or online, provide the best Webinars have not been tested. tion/Annual Association Meeting. both regionally and at state convenopportunity for our staff. Also, most But software, such as “GoToMeeting” We asked the question, “If tions. There would be no change.” of the staff is right out of college, so allows up to ten computers to connect we used only regional classes and “There is value to convenseminars based on a reality check of to one more computer. Everyone sees online opportunities rather than tion format. Perhaps they could college vs. the real world would be the same thing on the screen, and the convention format would your file://M:\BOARD MAIN information\Committee & Task Force\Education\Education 2006... 2/21/2006 be planned on an every other year helpful.” then also connects via conference paper or papers be more likely to basis.” “My staff reads ANAgrams call. It is envisioned that this could participate?” every time it comes out.” be used for computer application Continued from Page 1

MARCH/APRIL 2006

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ANA Job Bank www.ananews.com/jobbank

ADVERTISING DIRECTOR Prescott Newspapers, Inc., featuring the award winning 20K circulation Daily Courier, in the mountain environment of Prescott, AZ is looking for an experienced Advertising Director. The daily Courier is published seven days a week with an a.m. distribution. The right candidate will assist the executive advertising director in all functions of newspaper advertising. Possess the ability to directly supervise sales representatives and advertising administrative assistant. Provide strategic long-term direction for the advertising department. The right candidate must posses the ability to work in a fast-pace environment. Proﬁcient in Excel and MS Word. Strong verbal and written communication skills. Able to create a team atmosphere. PNI offers an excellent beneﬁt package. NSE EEOE. Please e-mail or send resume and letters of reference to Human Resources, Prescott Newspapers, Inc., P. O. Box 312, Prescott, AZ 86302. E-mail address is jwestra@prescottaz.com. No Phone Calls. (Feb. ‘06) PHOTOGRAPHER: The Mohave Valley Daily News seeks a versatile photojournalist for a new position opening April 1. As a staff of one, you’ll get the chance to shoot a wide variety of assignments and develop your own photo packages under an editor who loves great photography. This is the perfect position for someone looking to move from a weekly to a small daily, or for a talented recent graduate. The Daily News is a sixday-a-week morning newspaper on the banks of the Colorado River, directly across from Laughlin, Nev. Send cover letter, resume and portfolio to Wayne

Our Job Bank helps journalists and others ﬁnd openings at Arizona newspapers. Call ANA (602) 2617655, Ext. 103. 1. Positions Available are published once in ANAgrams and provided to prospective applicants for 30 days, unless the newspaper asks the ad be continued. Ads from ANA members are published free. 2. Positions Wanted are published once in ANAgrams at no cost. Ads should be mailed or faxed to: Arizona Newspapers Association, 1001 N. Central Ave., Suite 670, Phoenix, AZ 85004-1947, Fax: (602) 261-7525. Or e-mail them to Sandy Wilkinson, s.wilkinson@ananews.com. 3. Only ANA-member newspapers may advertise help wanted. All ads posted on the ANA Web site.

R. Agner, managing editor; Mohave Valley Daily News, 2435 S. Miracle Mile; Bullhead City, AZ 86442. A Macformatted CD with all of the above is acceptable. (Feb. ‘06) JOURNALIST - The Ahwatukee Foothills News seeks a journalist to take the lead in writing for a semimonthly newspaper in the Valley. The position requires strong organizational skills, the ability to cover a variety of news and feature beats and the willingness to help get a new publication started. Digital photography skills are a plus. Previous experience is required. Send resume and work samples to John Conway, 10631 S. 51st St., Suite 1, Phoenix, AZ 85044 or by e-mail to jpowers@aztrib.com. Questions, call (480) 898-7910. (Feb. ‘06) CIRCULATION DISTRICT MANAGER Prescott Newspapers, Inc. is looking for a Circulation District Manager for its subscriber services department. The ideal candidate will have prior management and newspaper carrier experience, This is a full time position with night, weekends, and holiday’s work required. Excellent benefits available. NSE EEOC - Please send resume to Human Resources, Prescott Newspapers, Inc., P.O. Box 312, Prescott, AZ 86302. Email pnihr@prescottaz.com (No Phone calls please) (Feb. ‘06) MAIL-ROOM MANAGER Prescott Newspapers, Inc., featuring the award winning 20K circulation Daily Courier, in the mountain environment of Prescott, AZ is looking for an experienced Mail-Room Production Manager for our Printing Facility. The daily Courier is published seven days a week with an A.m. distribution. The right candidate will have previous production management experience, (minimal 5 years), excellent communication and organizational skills. In depth knowledge of printing production machinery essential and previous experience in the press and mailroom areas a plus. Must have excellent track record in leading teams. The position offers competitive salary and an excellent beneﬁts pkg. NSE EEOC Send resume to Personnel Director, Prescott Newspapers, Inc. P. O. Box 312, Prescott, AZ 86302 Email pnihr@prescottaz.com (Feb. ‘06) CIRCULATION/Marketing/Distribution Manager. Territorial Newspapers is seeking a Marketing/Distribution manager to direct circulation for mailed and free publications. Responsibilities include subscription growth through promotion and community events; overseeing expense and revenue budget; managing direct mail operation for commercial print customers; creating and implementing marketing strategies. Seeking individual with ability to interact with readers, dealers and community organizations. Experience and knowledge of traditional circulation procedures is preferred but not required. Experience with direct mail procedures a strong plus. Territorial Newspapers is located in Tucson, Arizona and part of Wick Communications. Please email resume

to jcarranza@abiz.com. (Jan. ‘06) ENTRY LEVEL COPY EDITOR/ PAGE DESIGNER Get in on the ground floor of a newsroom dedicated to award-winning local news coverage. The Arizona Daily Sun is looking for a full-time, entry level copy editor/page designer who will be a part of the newsroom’s evening shift and help determine which stories, photos and graphics will run on a page. Accurate headline writing and copy editing skills are essential, as well as the ability to work under deadline pressure to produce pages for a 12,000-circulation daily newspaper. We work with the best equipment, having recently upgraded to Mac G5s and use InDesign and Baseview’s NewsEdit Pro programs. The job also requires some production duties, and candidates should be willing to learn to use an ImageSetter. Qualifications: The ideal candidate should have a degree in journalism or related field and be proficient in InDesign and Photoshop. Newsroom experience is preferred, but not required. Send a resume, cover letter and samples of your work to Editor Randy Wilson at rwilson@azdailysun.com or: 1751 S. Thompson, Flagstaff, AZ 86001. (Jan. ‘06) ADVERTISING SALES MANAGER–Tucson’s Newspapers seeks a Recruitment and Legal Sales Manager for the Classified Advertising department. This position is responsible for the employment and legal ads. The candidate will have 5+ years experience and will successfully promote the value of newspaper ads to include online. This position will supervise, hire and train the Recruitment Team and Legal Ad Specialist. Advertising and supervision experience desired. Must have a valid driver’s license and a good driving record. Apply online at www. tucsonsnewspapers.com or in person at 4850 S. Park Ave. EOE. (Jan. ’06) GENERAL ASSIGNMENT REPORTER–The Mohave Valley Daily News seeks a versatile reporter for general news and feature coverage. This is the perfect position for someone looking to move from a weekly to a small daily, or for a talented recent graduate. Ability to handle a camera a plus. The Daily News is a six-daya-week morning newspaper on the banks of the Colorado River, directly across from Laughlin, Nev. Send resume and clips to Wayne R. Agner, managing editor; Mohave Valley Daily News,2435 S. Miracle Mile; Bullhead City, AZ 86442. (Jan. ‘06) STAFF REPORTER–Full-time at five-day daily in southeastern Arizona. Great benefits. health, dental, 401K. Knowledge of QuarkXpress preferred. Photo skills a plus. Send resume and clips to Reporter, P.O. Box H, Douglas, AZ 85608 or e-mail editor@douglasdispatch.com. (Jan.)

Positions Wanted Please see our website http://www. ananews.com/JobBank/Wanted. htm.

Calendar Calendar

As called during session, 9:30 a.m. – ANA Legislative Committee conference call. March 7, 11 a.m. Monthly ANA/Ad Services Marketing Committee Conference Call. (Usually on First Tuesday each month) March 8-10 NNA Government Affairs Conference, Wyndham Hotel Washington D.C. March 9, 11 a.m. Monthly ANA Heritage/Contest Committee Conference Call. (Usually on Second Thursday each month) March 16 – Judging of entries in ANA Excellence in Advertising contest, Topeka, Kansas. March 16, 11 a.m. Monthly ANA Education Committee Conference Call. (Usually on Third Thursday each month) March 23 & 24, 9 a.m. – Separate half-day sessions for Journalists covering Trauma, Conﬂict & Tragedy, Phoenix & Tucson. Check ANA website or Page 3. March 31 – Sine Die adjournment target date for 47th Arizona Legislature, 2nd Regular Session. Early May – Arizona Better Newspapers Contest entry packets to be mailed. May 6, 6 p.m. – Arizona Press Club Awards Banquet, Heard Museum, Phoenix. May 10 & 11 – ANA semiannual computer application training, Fiesta Inn Resort, Tempe, AZ May 11, 1 p.m. – ANA & Ad Services Board of Directors meeting, Fiesta Inn Resort, Tempe. May 12 – ANA Spring Marketing Workshop, all day, Fiesta Inn Resort, Tempe, AZ May 12, 6:30 p.m. – Excellence in Advertising winners awards happy hour, Fiesta Inn Resort, Tempe, AZ June 9, Entry deadline for ANA Better Newspapers Contest. Oct. 12-14 ANA 67th Annual Meeting and Fall Convention, C ha pa r r a l Suite s Resort, Scottsdale, AZ