Official Publication of the Arizona Newspapers Association for distribution to all employees of ANA-member newspapers A community newspaper for community newspaper people
U of A j-school goes global
FEBRUARY 2007
A N Ag r a m s
Page 7
Arizona legislators, newspaper leaders break bread, talk shop The ANA Day @ the Capitol was a huge success! Over 120 members of the Arizona Senate and House of Representatives and their staffs joined Arizona Newspapers Association members at the first annual legislative luncheon.
The luncheon was an informal affair. It’s purpose was to introduce new and returning legislators to the community newspapers, and let them know what issues matter. The luncheon was held in the lobby of the Arizona Capitol
The ravenous crowd paused for pleasantries between bites.
Speaker of the House Jim Weiers and Senior Executive Assistant Becca Farmer enjoy a delicious lunch.
Times building and was catered by Alexi’s. “I just came for the good food,” said Richard Haddad with a grin. Haddad, publisher of the Payson Round Up, enjoyed having a chance to sit down and speak casually with legislators and their staff. “The staff helped me to better understand what the legislators face every day,” he said. “They also allowed me the opportunity to inform them about the challenges we sometimes come up against as members of the media,” said Haddad. Democratic representative Tom Prezelski found himself swapping old tales of libel and corruption with the party at his table, while Wicken-
burg Sun reporter Janet Deltufo had fun just sitting back and listening to everything that was going on. “I didn’t R.S.V.P. because I didn’t think I’d have the time to come by,” said Republican Senator Pamela Gorman. “But now I’m glad I did,” she said. Events like the ANA Day @ the Capitol help foster a relationship between law makers and the newspaper industry. Even though the 2007 session has just barely begun, there is already a proposed bill which would reduce the publication requirements for delinquent tax sales conducted by County Board of Supervisors. And ANA is all over it.
Network programs are hidden treasure for newspapers “Newspapers have an opportunity to make money, and they’re not taking advantage of it,” said Network Advertising Manager Sharon Schwartz. Schwartz has been at the helm of the Arizona Newspapers Association’s two network ad programs for the past five years. Like a newspaper, the majority of ANA’s income is generated from advertising. Revenue from network ads represents more than 75 percent of ANA’s operating budget. Arizona Classified Advertising Network (AzCAN) ads are classified ads that are published in 92 Arizona newspapers. The 2by2 & 2by4 Display Ad Network offers advertisers an affordable way to reach over 1 million readers with display ads. Every time a newspaper sells a statewide classified or display ad, 50 percent and 33 percent of that ANAgrams Arizona Newspapers Association 1001 N. Central Avenue, Suite 670 Phoenix, AZ 85004-1947
revenue (respectively) belongs to the newspaper that sold the ad. The other half supports ANA. “Newspapers can make a profit selling these ads,” said Schwartz. In addition to keeping half of the sale revenue, newspapers can also participate in a revenue pool share. Most pool share payouts cover the cost of membership dues, and sometimes newspapers earn a profit from these shares. There are also bonus programs throughout the year to help keep everyone motivated. Network advertising gives smaller businesses the advantage of advertising that fits their budget. “I always enjoy finding someone on the staff who understands this concept and appreciates the value of our programs,” she said. “Selling network ads benefits your newspaper and your association,” said Schwartz. “What are you waiting for?” “PRSRT STD” U.S. POSTAGE PAID PHOENIX ARIZONA PERMIT NO. 3429
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Senate President Tim Bee, ANA lobbyist John Moody, and Senate Communications Advisor Laura Devany talk about life, liberty and the pursuit of happiness while they wait in line.