May 2007

Official Publication of the Arizona Newspapers Association for distribution to all employees of ANA-member newspapers A community newspaper for community newspaper people

MAY 2007

USPS increases postage

A N Ag r a m s

Page 8

BRIEFS Merrill retiring after 37 years of teaching journalism at ASU Bruce Merrill, 69, will retire May 15 as a professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, but will remain director of the Cronkite/ Channel 8 poll through the 2008 presidential election.

The Phoenix resident founded the former ASU Survey Research and Public Opinion Research Centers and Cronkite/Channel 8 Poll. He was also a director of the university’s former Center for Urban Studies.

Young people do like to read newspapers...online While newspaper circulation continues to slide, online readership is growing among younger readers. According to the latest data from the Newspaper Association of America, newspaper Web sites audience increased 13.7% in the 25-to-34 age group.

McClatchy Sees Better Deal With Yahoo Ad Project In a move that could shift the balance of power in the newspaper industry, McClatchy Co. has abandoned a nascent national online advertising partnership with Tribune Co. and Gannett Co. to join a rival group of publishers that is in the final stages of negotiating a broad deal with Yahoo Inc. Final agreement on the Yahoo deal, including McClatchy’s involvement, could be announced as early as next week. The network would establish a common online platform among a large group of newspaper Web sites that would allow an advertiser to easily purchase advertising space across multiple newspaper sites.

Diversity slipping in U.S. newsrooms The percentage of minority journalists working in America’s daily newsrooms, including online journalists, declined slightly to 13.62 percent this year, according to the American Society of Newspaper Editors annual newsroom census.

“We have to remember that diversity isn’t just about numbers, it’s about making our news reports better. Diverse staffs lead to better journalism,” said Dave Zeeck, ASNE president.

The survey also found that minorities account for 10.9 percent of all supervisors in newsrooms and 392 of the 932 newspapers surveyed had no minorities at all on their full-time staff. The survey sampled represented 65.87 percent of all U.S. dailies.

Rim Country Gazette becomes EXPLORER wins ANA’s first new member in 2007 lawsuit against The Rim Country Gazette is a with a strong two-page opinion sec- town of Marana free newspaper serving Payson and the surrounding area.

The newspaper was born of a need for objective news coverage in a growing community, and a mission is to provide a well-written voice that is at once informative, objective and entertaining.

Established in 2006, the free weekly tabloid is distributed through restaurants, supermarkets, convenience stores and other business locations.

The emphasis of the Rim County Gazette is on thorough coverage of local issues including politics, water, the forest, entertainment options,

tion incorporating a thought-provoking editorial, editorial cartoons, and a lively exchange of viewpoints by readers.

The Gazette also strives to provide strong coverage of the smaller local communities that too often get little ink.

Former Payson Roundup reporter and Rim Review editor Jim Keyworth serves as editor-in-cheif, and Greg Mulligan is the Gazette’s publisher.

“We believe this team has the experience and passion to produce a newspaper that is capable of dominating the market,” said Keyworth.

Standing (left to right): Ann Haver-Allen, managing editor; Bill Rappaport, chief operating officer; Susan Grover, correspondent; Jim Keyworth, editor-in-chief. Seated: De Jo Goodman, Advertising Manager; Summer Allen, child prodigy; Pat Rollins, Advertising Consultant; Carole Mathewson, Staff Writer. Not pictured are: Pia Wyer, photographer; Jason Allen, advertising art director; Greg Mulligan, publisher; and Michelle Goodman, advertising assistant manager.

Spring convention highlights Almost 140 people participated in ANA’s 2007 Spring Advertising, Marketing and Circulation Workshop last month.

In addition to excellent sessions on increasing your newspaper’s bottom line, John Lindsey, Western Newspapers, Inc., hosted a fun-filled and informative roundtable luncheon with some of the top movers and shakers in the advertising industry.

Many folks also enjoyed ANA’s annual Advertising Awards Happy Hour, but if you missed it, we’ve listed all the winners for you on page 10.

And if you got tied up and missed out on Lisa Griffin’s super Adobe InDesign training, you can

still catch Kevin Slimp at the fall convention, where he will also teach a class on InDesign.

With so many opportunities to learn and so many things to take advantage of, I’m surprised that more of you didn’t show up!

ANAgrams Arizona Newspapers Association 1001 N. Central Avenue, Suite 670 Phoenix, AZ 85004 - 1947

TUCSON, Ariz. -- A Pima County Superior Court judge has ordered the town of Marana to pay the EXPLORER more than $10,000 in attorney’s fees and costs after the weekly newspaper prevailed in a public records suit against the town.

Judge Leslie Miller issued the order March 15. It was filed March 27.

The $10,185 award is about half of what the EXPLORER spent on the case. The newspaper so far has paid $19,732 to Phoenix law firm Perkins, Coie, Brown and Bain for representation in the case. The EXPLORER was the only news organization to pursue the matter in court.

EXPLORER Publisher Melanie Larson said: “We are very proud to have protected ‘truth and the American way’ by empowering other small independently owned newspapers to stand up for what is right and keep our communities safe from potential backroom deals within local districts and jurisdictions in the future.”

The EXPLORER sued the town last June after Marana officials refused to release several records pertaining to its former parks and recreation director, including his job evaluations.

Sources had told the EXPLORER that the employee had accessed pornographic Internet sites on his town computer.

The EXPLORER sought several records to determine any connection between the resignation and either the employee’s job performance or Internet use.

Marana initially provided only copies of the performance reviews CONTINUED ON PAGE

“PRSRT STD” U.S. POSTAGE PAID PHOENIX ARIZONA PERMIT NO. 3429

ADDRESS CORRECTION REQUESTED

MAY 2007

ANA/Ad Services Board of Directors President Pam Mox One-Year Director/Non-Daily Green Valley News and Sun (520) 625-5511....................... pmox@gvnews.com First Vice President John Wolfe One-Year Director/Non-Daily Independent Newspapers Inc. (Phoenix) (480) 497-0048.............................jsw11@aol.com Second Vice President Don Rowley Two-Year Director/Daily Arizona Daily Sun (Flagstaff) (928) 774-4545...................... drowley@pulitzer.net Third Vice President Vacant Vacant (602) 261-7655......................office@ananews.com Secretary/Treasurer Michael Chihak One-Year Director/Daily Tucson Citizen (520) 806-7735............. mchihak@tucsoncitizen.com Directors Tom Arviso Two-Year Director/Non-Daily Navajo Times (Window Rock) (928) 871-7359......... tomarviso@thenavajotimes.com Ward Bushee Two-Year Director/Daily Arizona Republic (Phoenix) (602) 444-8087..... ward.bushee@arizonarepublic.com Teri Hayt Two-Year Director/At-large Arizona Daily Star (Tucson) (520) 573-4220...................... terihayt@tucson.com Dick Larson One-Year Director/Daily Western Newspapers Inc. (928) 634-5898.............. dlarson@westernnews.com Elvira Espinoza Two-Year Director/At-large La Voz (Phoenix) (602) 444-3835........ elvira.ortiz@lavozpublishing.com Mike Quinn Past President Today’s News-Herald (928) 453-4237................. quinn@havasunews.com

Arizona Newspapers Foundation Board of Directors The foundation is an educational, charitable nonprofit corporation for education. Its primary mission is to teach newspaper people and teachers how to use a newspaper in a classroom. Its goal in 2007 is to become revenue independent.

Chairman of the Board Josie Cantu-Weber, Tucson Citizen (928) 453-4237............... jweber@tucsoncitizen.com Vice Chairman Joann Carranza (520) 730-4298.......................carranza57@cox.net Treasurer Lee Knapp, The Sun (Yuma) (928) 183-3333.................... lknapp@yumasun.com Secretary Pam Mox, Green Valley News & Sun (520) 625-5511...............................pmox@gvnews.com Directors L. Alan Cruikshank, Fountain Hills Times (480) 837-1925......................... alan@fhtimes.com Steve Doig, Cronkite School of Journalism, Arizona State University (480) 965-0798....................... steve.doig@asu.edu Bret McKeand, Independent Newspapers, Inc. (623) 972-6101.......................... SCIbret@aol.com John Wolfe, Independent Newspapers Inc. (480) 497-0048...................................... jsw11@aol.com Jeff Weigand, Southwest Valley Sun (623) 386-7077................ jweigand@swvalleysun.com

ANAgrams is published every month by the Arizona Newspapers Association 1001 N. Central Ave., Suite 670 Phoenix, AZ 85004-1947 (602) 261-7655 • Fax: (602) 261-7525 www.ananews.com www.publicnoticeads.com

The most important topic in 13 years JOHN FEARING EXECUTIVE DIRECTOR

Late in April, I sent warning How real and how imminent is letters to members that print public this new threat? Very. The backers notices. It told them there is an immi- have hired lobbyists in Arizona and nent new threat to notices a dozen other states. in newspapers.

How successful It probably makes they will be is yet to be this column the most determined. important words I have Just know that sent to members in my you, the publishers, the 13-year history with editors, and ad managers have a role in this ANA. My quandary is how much to tell you. We political debate. Be predon’t want to give away pared. our strategies.

The most important This legislative thing your newspaper John Fearing can do is make sure your s e a s o n , a c o m p a n y Public notice ad guru headed by a lawyer in public notices are being North Carolina, in conjunction with a uploaded. Don’t let the opponents tech company in Los Angeles, asked argue that new legislation is needed legislators in six southern states to since newspapers have failed to post introduce legislation that would let 100% of the notices in the state. public notices be “published” on the You do your part and ANA will do internet instead of in newspapers. theirs.

Take time to educate your legPreviously, legislation that sought to bring notices to the inter- islators. You can continue publishnet instead of in newspapers were ing the ads ANA has prepared on targeted to a specific notice. the topic of Public Notices and the This new effort targets all Internet. You can find them on our Web site, www.ananews.com. Click notices required by law.

Marketing, Member Revenue

Objectives ANA revenue enhancements; Assist members with political advertising sales; ANA directory; Statewide online classified ads; Public Notice promotion; Effective communications to members; Digital archiving of newspapers; Recognize advertising business partners in ad awards contest; The Committee Dick Larson, Chairman, Western Newspapers; Steve Stevens, Today’s News Herald, Lake Havasu City; Lisa Miller, The Sun (Yuma); Mark Bollin, Green Valley News & Sun; Terry Alvarez, East Valley Tribune (Mesa); Blake Dewitt, Western Newspapers; Cindy Meaux, Ad Placement Manager, ANA; Sharon Schwartz, Network Advertising Manager, ANA; John Alexander, Foothills Focus.

First Amendment Coalition

Objectives Provide journalists from member newspapers with educational information and a legal hot line for access issues. ANA is responsible for 12 seats on this board of directors.

ANA Appointees Dan Burnette, West Valley View; Joseph Reaves, Arizona Republic; Terry Ross, Yuma Daily Sun; Josie Cantu-Weber, Tucson Citizen; David Bodney, Steptoe & Johnson; Ben Hanson, Daily Courier; Linda Wienandt, Associated Press; Mark Kimble, Tucson Citizen, and Kevin Kemper, University of Arizona.

Education Task Force

Objectives Conventions: Spring Marketing Workshop in May (Wed-Fri) and Fall Convention in October (Thursday-Saturday), First two days of both are computer training and half-day of sessions eliminated; Regional Education – Need trainers; On-line training -- too expensive? List Serves for various professions; NIE – fund raising; curriculum; marketing; Update Public notice laws and Ad guidelines; Constitution Day Sept.. 17 – create NIE material; NIE Training at conventions; half-day session; NIE Regional North/South full day NIE training. Additional volunteers needed.

The Committee John Wolfe, Chairman, Green Valley News & Sun; Michael Chihak, Tucson Citizen; Pat Oso, Statewide NIE Coordinator, ANF; Paula Casey, Business Manager, ANA.

Government / Public Policy

Objectives Build on 2003, including creating a formal plan for 2005/6; Re-craft Legislative Alert; Note key legislation that requires editor/publisher calls; Simplify way editors/publishers can send an e-mail to key legislators on issues; Create a grid noting each legislator’s committee assignments; Match legislative leadership to Editors & Publishers; Host Legislative Breakfast in January 2006 instead of Legislative Lunch in Fall; Further build allies/ government access groups; Continue “Public Access Counselor” legislation and emphasize “Training;” Support banning suits against public records requestors.

The Committee Teri Hayt, Chairman; Independent Newspapers (Phoenix); Michael Chihak, Tucson Citizen; Janet DelTufo, Wickenburg Sun; Melanie Larson, The Explorer (Tucson); Teri Hayt, Arizona Daily Star (Tucson); David J. Bodney, Steptoe & Johnson, Phoenix; Ward Bushee, Arizona Republic (Phoenix); Tom Arviso, The Navajo Times (Window Rock); Kevin Kemper, University of Arizona; John Moody, ANA Legislative Counsel, Jennings, Strouss & Salmon, Phoenix.

Awards Committee

Objectives Study contest entries and develop an online contest submission form; Study and reshape Hall of Fame criteria, make them less subjective and Improve bios; Work with the University of Arizona to improve the Zenger Award; FOI – broader distribution of news release to improve publicity; Improve ad agency category.

The Committee Don Rowley, Chairman, The Sun (Yuma); Perri Collins, ANA; Paula Casey; Business Manager, ANA

Finance Committee

Objectives This committee reviews the monthly financial reports and questions the staff on budget variances, in order to report to the full board. It also is responsible for working with the staff to develop the annual budget for ANA and Ad Services.

The Committee The secretary-treasurer, past president, and one additional director are appointed to the Finance Committee each year. Currently Michael Chihak, Tucson Citizen, is chairman; Mike Quinn, Past President, and Terry Alvarez, East Valley Tribune.

the public notice link at top right, then click “Public Notice House Ads” on the left.

We will keep you posted.

ANA Conventions

Those who attended the Spring Marketing conference in Scottsdale in mid-April well may have seen the last one.

Despite another round of great speakers, attendance continued to dwindle. The association lost approximately $5,000 on the event.

For several years, we have been considered hosting only one combined convention.

So it is likely there will be no Spring convention in 2008. However, in the fall of 2008, we will have a two-day convention with marketing and circulation workshops on Friday, and news items on Saturday.

The contests will remain on the same schedule, with advertising awards presented at a special event in the spring and news and editorial awards presented at a banquet in the fall.

ANA Staff Executive Director John F. Fearing...................................... Ext. 105

j.fearing@ananews.com Business Manager Paula Casey........................................... Ext. 102

p.casey@ananews.com Media Buyer Cindy Meaux...........................................Ext. 112

c.meaux@ananews.com Network Advertising Manager Sharon Schwartz.................................... Ext. 108

s.schwartz@ananews.com Network Ad Sales Representative Don Ullmann...........................................Ext. 111

d.ullmann@ananews.com Communications Manager Perri Collins.............................................Ext. 110

p.collins@ananews.com Statewide NIE Coordinator Pat Oso...................................................Ext. 110

beartracks@cox.net Receptionist/Tearsheets Lorraine Bergquist...................................... Ext. 0

l.bergquist@ananews.com

Join a Committee If you would like to join a committee, ask your publisher to send an e-mail to j.fearing@ananews. com. Your ideas are what makes this association valuable. Join a committee and make a difference!

MAY 2007

Virginia Tech shooting prompts major Your newspaper needs a plan B news organizations to buy keywords BY RANDY HINES

BY BRIAN BERGSTEIN ASSOCIATED PRESS

If you Googled ‘’Virginia Tech shooting’’ or ‘’Virginia shooting’’ last month, the Internet search engine served up dozens of links to news about the university massacre.

Yet some media outlets weren’t taking the chance of missing readers’ attention by being bumped down the list.

The New York Times and The Washington Post, for example, bought keyword ads that put their coverage into the prominent ‘’sponsored links’’ atop the Google results page. So did The First Post, a British online news magazine. The Times, CNN and Fox News got similar links up on Yahoo; Fox News also mined MSN. Buying keyword ads to run alongside search engine results is a well-established practice. All kinds of companies, in and out of the media, do it when sporting events or TV shows turn something into a hot topic.

But for top-tier news organizations to advertise their Virginia Tech coverage this way illuminates the massive power the Web now wields in the traditional media. No longer can the Times or the Post assume that readers would naturally come

Legal Services Another benefit of ANA membership

Advertising and Newsroom AnswerLine Miller, LaSota & Peters, PLC (602) 296-0955 *

First hour free to all ANA member newspapers.

Media Hotline Perkins, Coie, Brown & Bain (602) 351-8000

Funded by First Amendment Coalition of Arizona Inc. No cost up to the initiation of litigation.

HR Hotline Steptoe & Johnson, LLP (602) 257-5200

Up to two hours of consultation and advice available to publishers and department heads of ANA-member newspapers. * Please note the NEW AnswerLine phone number.

to them, even when a huge event breaks. ‘’An increasing number of users go directly to a search engine when news breaks rather than going to a news site,’’ said Peter Hershberg, managing partner of Reprise Media, a search marketing company.

As a result, news organizations need an analogue to last century’s newsboys in knickers who barked out “Extra! Extra!’’ on urban street corners: ‘’Shooting at Virginia Tech,’’ the underlined link for the Times read. ‘’The New York Times has the latest news and updates.’’ ‘’Special Report on Va. Tech Shootings,’’ CNN’s link proclaimed. ‘’Timeline of the tragedy and reports from VA Tech students.’’ ‘’America mourns college gun rampage massacre. News, analysis, pics here,’’ said The First Post’s come-on.

Representatives for the Times and the Post both said their organizations regularly buy keyword ads in hopes of grabbing readers who might not otherwise check out the newspapers’ Web sites. They declined to share how much they spend on such campaigns.

The costs can vary wildly: Generally, search ads are automatically generated at any given moment based on how many nickels or dimes a sponsor is willing to pay the Internet companies every time someone checks out the link.

Google and Yahoo, the top two search engines, also factor in how frequently the ads actually get clicked. The goal is to increase the odds that the sponsored links will be relevant to what the Web surfer was exploring.

It’s not foolproof, of course: In addition to the news ads on Yahoo on Wednesday, ‘’Virginia shooting’’ at times returned a link sponsored by the FFF Hunting Preserve, touting its ‘’9 station range Shooting course in Virginia.’’

One potential problem for news organizations is that keyword ads ‘’can also leave you looking crass -that you’re tapping in for a business purpose on a tragedy,’’ said Danny Sullivan, editor of the SearchEngineLand.com newsletter. ‘’It could make some people’s eyebrows go up ... `Did you have to go after that particular term?’’’

-----AP Business Writer Seth Sutel contributed to this report.

Whether you are a radio host, a national retail executive or a pet food manufacturer, you’re in need of a crisis plan. The same goes for daily newspapers around Arizona.

Sure, you may not be one who says racist and sexist things over the airwaves. Or you may not be in charge of firing experienced employees who make more than the industry average. And you would never poison household pets by having rat poison inserted in your food products.

However, newspapers are not immune to a crisis. Scores of newspapers have been subject to fires, floods, tornadoes, hurricanes and even earthquakes. A majority of them miraculously publish during such dire conditions. But they only do so by having plans in place before such a disaster strikes.

That’s why it’s imperative for newspaper operations to have a detailed, written crisis plan long before it’s ever needed. If you don’t have one—or a plan that’s been updated this century—prioritize for one to be constructed as soon as possible. Here’s my quick primer on the Four P’s of Crisis Planning.

Public

Your aim must be to put the public first. Johnson & Johnson did during its Tylenol crisis. Exxon did not with its Valdez disaster in Alaska. Your employees are your most important public, of course.

Take immediate action to protect and treat them, then fully inform them.

Employees have contacts throughout a community. They can deliver credible messages to the public, both in print and in person.

Employees need to know where to report for work if their normal routine has been interrupted. Provide them with information on who to call at an off-site location, since the main switchboard and power could be knocked out.

Paper

Your gut instinct and professional response is to cover the news and produce your next edition on time. That’s an admirable goal, but take alternative steps now in case your newsroom computers and presses are inoperable.

Most Arizona newspapers already have a reciprocal accord

with another publisher or commercial printer to use those facilities when one’s own is down. It’s wise to routinely update those contingency agreements and determine what adaptations would be necessary to publish in unfamiliar territory. For example, pagination for shrinking web widths needs to be adjusted well before the press run.

It’s also a good idea to establish alternate newsroom sites in advance.

Even if journalists produce copy from the safety of their laptops, they still need to send it to a central location.

Plans

Just as reporters swarm upon a suddenly disabled corporation, expect the same treatment from colleagues when the inevitable occurs.

That means a publication must designate trained spokespersons to deal quickly with the innumerable questions and requests for details.

Under normal circumstances, you would agree the public needs to know what happened. Most crisis communication experts suggest one astute individual handle media inquiries so the responses are constant. Another trained spokesperson should deal with employees and other internal groups.

Your designated crisis team will have to handle other contingencies, such as who can fill in for unavailable personnel. This may entail keeping updated lists of your own retirees and local freelancers who could pinch hit in an emergency.

Or it could involve cross training current staff members.

Of course, it’s imperative to store back-up devices, hard drive data, critical documents and your crisis plan itself at off-site locations with easy Web access.

Practice

Just as cruise ship passengers have a mandatory life boat drill upon departure, newspaper employees should have similar exercises. Even after Sept. 11, fewer than 5 percent of companies conduct such drills.

Have staff members practiced exiting the building with no lighting using alternate routes? Do they know locations of first-aid kits and fire extinguishers? Do they receive training in emergency first aid and CPR? “No business should risk operating without a disaster plan,” says the American Red Cross. And creating a crisis team ready to operate the plan is a necessity in 2007.

MAY 2007

Arizona Daily Star presents special journalist symposium The Arizona Daily Star is proud to host “Growth in the West”, an educational symposium for journalists, on Friday, May 18, 2007.

Join journalists from throughout the west at a special program held at the Arizona Daily Star.

The population of western states is growing dramatically and Arizona is at ground zero. The city of Phoenix is now the fifth largest city in America.

With growth comes progress but also pressures on infrastructure.

Leading national experts will teach this day long conference and pro-

vide participants with the knowledge to cover this most important story.

Space is limited. Register online at www.communicationsinstitute.org.

The event is co-sponsored by the Arizona Capitol Times, the Arizona Newspapers Association, the Thomas R. Brown Foundation and the Communications institute.

The registration fee is $25, which covers the program and meals.

The sessions begin at 8 a.m. and conclude at 3:15 p.m.

Scholarships for working journalists are available.

Mobile journalism takes over Arizona

BY LONI DUGI

Mojo is breaking its way into the Arizona Republic as a new, innovative way for journalists to connect and interact with their community.

Mobile Journalism, or mojo, allows journalists to find stories in their communities that would otherwise not make it into the “typical newspaper”, according to the Gannett News Watch Web site.

JJ Hensley, a reporter for the Arizona Republic, said he originally heard of mojo through the 2005 Gannet experiment in Fort Meyers, Fla. and pitched the idea to his editor at the Arizona Republic.

The experiment in Fort Meyers asks community members to contribute to a Web site, but the Arizona Republic is relying completely on reporters to write the stories and post them online. Mojos typically take their own photos, post them online via laptop and make a slideshow or create a photo essay.

Three reporters, Mike Ferraresi, Sarah Muench, and JJ Hensley, were asked by the Arizona State University Society of Professional Journalists to speak to ASU students April 9, 2007, about the challenges of being a mobile journalist.

Worried looks flashed through student faces when Hensley explained that he turns in five or six community stories a day, but he reassured students that it is achievable.

“Your threshold changes the more you do it. It’s like over eating; the next time you go back you can eat a little more,” said Hensley.

It is a way for journalists to “return to the roots of journalism” according to Ferraresi.

He said he enjoys “being out

there talking to victims” and other community members instead of sitting in an office making calls and relying on a public information officer for the details.

Hensley agreed that this is “what journalism should be about.”

Students expressed concerns, however, about the emphasis on quick and fast-paced news writing taking away from the credibility and in-depth reporting of journalism.

There are reasons to be concerned, according to the Poynter online article “Mobile Journalism on Moving Ground”, which stated that the content of mojo articles would not meet the “standard definition of news” and its content is not always proofed by an editor.

All three Republic reporters countered these concerns stating that rising innovations in technology satisfy an audience who doesn’t have the time to read a newspaper coverto-cover, but who does have the time to read a short summary between coffee breaks and during lunch.

Muench said people like the short stories online because it provided a sort of hyper-local news section that intimately covered areas of a community that would otherwise not receive attention in the regular newspaper.

She said the stories’ values were measured by the number of hits it received online and not necessarily on its style.

Muench gave some advice to the undergraduates: “Keep an open mind. I think that lends itself to a lot of different possibilities. Get as many skills as you can.”

“Keep an open mind.”

MOVIN’ ON UP The Business Journal added several new staff members to its team.

Jan Buchholz is leaving her post as the real estate reporter at The Denver Business Journal, a sister publication to cover the same beat in Phoenix.

The Business Journal is also bring back Katherine Bryant, a former copy editor for the newspaper in the 1980s and 1990s. Bryant will take over the copy editing desk of

Dale Brown, who was promoted to research director, and will oversee the annual Book of Lists.

Kevin Small, who had been an advertising representative for The Business Journal since January 2006, has been promoted to assistant advertising director.

Also, the circulation department has added two new faces: Rich Baldwin, who will handle inside sales; and Wayne Ottesen, who will handle outside sales.

Rebecca I. Allen has joined the West Valley View as a staff writer.

Most recently as a freelance journalist, Allen has written for The Arizona Republic, Arizona Highways, SanTan Sun News, In&Out of Anthem, and ASU Magazine.

Allen also has been a reporter for The Scottsdale Tribune, The Desert Advocate, the North Scottsdale Independent and The Glendale Star.

Allen has a bachelor’s degree in English and a professional writing

certificate from Arizona State University. She is working on a Master of Liberal Studies degree, with an emphasis on non-fiction writing, through ASU’s Virginia G. Piper Center for Creative Writing.

Allen serves on the board of directors of the Arizona Press Club and the First Amendment Coalition of Arizona. She is also a member of several professional organizations, including Investigative Reporters and Editors and the Society of Professional Journalists.

Citizen’s sports section wins APSE award For the fifth straight year and sixth in seven years, the Tucson Citizen’s sports section in 2006 was judged among the 10 best in the nation in its circulation category by the Associated Press Sports Editors’ organization.

Only one other Arizona newspaper, the East Valley Tribune, made the top 10 in any circulation category for the quality of its daily section.

The award will be presented at the association’s convention in June in St. Louis, and Sports Editor Mike Chesnick will be there to accept it.

The Citizen also won two other honors in the competition: - Top 10 for explanatory sportswriting. Sportswriters Michael Caccamise and John Moredich and news reporter Sheryl Kornman collaborated on a story explaining the medical and performance implications of a concussion, after University of Arizona quarterback Willie Tuitama suffered a third concussion in a game last season.

- Honorable mention for the

annual college basketball section.

The section was a team effort by men’s basketball writer Steve Rivera, sports columnist Anthony Gimino, now-retired sports columnist Corky Simpson, women’s basketball writer Ken Brazzle, designers Paul Schwalbach and Monica Pugno, artists Randy Harris and Arnie Bermudez, photographers Francisco Medina and Jeff Stanton and copy editor David Petruska.

Chesnick, a Tucson native and University of Arizona graduate, has led the Sports staff for eight years.

He also has worked on the local news desk and in national news coverage as an editor at USA Today.

His leadership, top-notch journalistic skills and instincts in motivating people make a big difference to readers. In typical fashion, “Chez” deflects praise about the accomplishments to his staff.

“I’ve been blessed with staff members who hustle and have stayed together for most of my tenure here,” he said.

Explorer wins lawsuit CONTINUED FROM PAGE

with all information blacked out, citing employee confidentiality issues. At the same time, however, the town made public unedited copies of other employees’ personnel files. The town also and refused to acknowledge that any computer use records existed.

Just before the case went to trial, the town released unedited copies of the employee’s personnel evaluations. And at trial, the judge ordered the town to release a computer usage report showing that Smith frequently viewed several sexually explicit Web sites while at work.

MAY 2007

Naughton joins Payson Roundup

BY ERIN TURNER

He lacks an air of pretension, which is refreshing for someone of his accomplishments -- a man who has worked in journalism for more than 25 years. A silent confidence is hidden there, and, on closer examination, a sense of understanding and a knack for adaptation.

John Naughton took his place as publisher of the Payson Roundup April 9. This is his first publishing job.

Most recently, Naughton worked for seven years as director of sales and marketing at the Hillsboro Argus newspaper in Hillsboro, Ore. “Community newspapers (are) perhaps the salvation of our industry,” he said.

“You can really make a difference in our community and you can really find out what’s going on in your community at a place like the Roundup.”

He added, “People here truly believe in their community. My No. 1 goal is to provide the (Rim Country) with news and information that isn’t available from the big boys.”

Naughton, who was born and raised in Phoenix, said he vividly remembers vacationing in the Rim

Country in the summertime as a child.

Naughton wanted to be near the Valley, but not part of it, as he had been for so long in his past, both while growing up and during his 13 years as the national sales director for The Arizona Republic at the beginning of his career.

When he heard about the publisher position left vacant after the departure of Richard Haddad, he jumped at the opportunity to move to Payson.

“It’s nice to join an organization that serves the community very well,” he said.

“That’s a real positive in making my job easier.”

Since 1992, he called the Pacific Northwest his home, working for various newspapers in different communities.

He said he’ll always have fond memories of his time in the Pacific Northwest, but he is looking forward to the challenges ahead of him in the Rim Country.

He added, “Benefits can be derived from living in a small town.

You make a difference, rather than being just another number.”

scores big at Hearst awards The Walter Cronkite School of Journalism and Mass Communication took first place in the annual Hearst Journalism Awards, often called the Pulitzer Prizes of college journalism.

This year’s victory follows two consecutive second-place finishes

by Arizona State University and marks the school’s sixth consecutive Top 10 finish in the prestigious competition.

“The Hearst Journalism Awards Program is the gold standard for college journalism,” said Cronkite Dean Christopher Callahan.

“This year’s first-place finish in this extraordinarily competitive program is a testament to truly remarkable team of talented students and dedicated teachers. We could not be more proud of them,” he said.

The top place goes to the school that accumulates the most points each year in writing, photography and broadcast news. This year Cronkite students placed first in broadcast news, third in writing and seventh in photography for the most points overall. The school will receive $12,500 in prize money.

Top-ranking students will receive cash awards and compete in national championships to be held in San Francisco in June.

More than 100 accredited journalism schools around the country compete in the annual Hearst Awards competition, and student work is judged by professional journalists.

The program was established by

publisher William Randolph Hearst in the 1940s to recognize the best work in college journalism.

Career Services Director Mike Wong and Assistant Dean Kristin Gilger coordinate the Hearst Journalism Awards for the Cronkite School.

Cronkite School students who placed in this year’s competition are: Television Feature Reporting Elias Johnson, 1st Hailey Frances, 11th Television News Reporting Amanda Goodman, 2nd Hailey Frances, 17th Radio News Reporting Martha Castaneda, 3rd Molly O’Brien, 6th Radio Feature Reporting Justin Karp, 15th Laura Kennedy, 16th Portrait/personality and feature photography Deanna Dent, 4th Jeremiah Armenta, 8th News and sports photography Jeremiah Armenta, 15th Picture story/series photography Jeremiah Armenta, 17th Personality/profile writing Tatiana Hensley, 1st Kyle Odegard, 2nd Sports writing James Schmehl, 13th Spot news writing Samantha Novick, 2nd Carolyn Carver, 16th Feature writing James Kindle, 17th

Craigslist founder speaks to students about the future of newspapers The Craig Newmark story is already well known. The software engineer started a simple, no-frills Web site called Craigslist out of his San Francisco apartment in 1995.

The site grew in popularity and in the last dozen years evolved into a global phenomenon, with local versions launched in 450 cities in more than 50 countries.

Newmark spoke last month with undergraduate students in a digital journalism course at New York University instructed by I Want Media founder Patrick Phillips. Here are a few excerpts: Q: Why is Craigslist is popular?

Newmark: We’re a very simple, effective site. It doesn’t hurt to be free. And, we have a pretty good culture of trust going.

Q: Do classified ads simply work better online?

Newmark: I think so. Because online your ad can be as long as you want, it

can include rich media, and if there’s a mistake in it you can fix it fast. And once your need is satisfied, you can remove it fast. Those are pretty good advantages.

Q: Is Craigslist a threat to newspapers, as people say?

Newmark: Not in a significant way.

We do drain some revenue from some papers that rely on ads. But I have spoken to the industry analysts, and there is a bigger threat from the niche sites and niche papers. Sites like Monster are more of a threat because they suck away a lot more job ads. An even bigger threat is the pressure from Wall Street to get like 10 or 20 percent profit margins.

Papers should focus on better Web sites, delivering the news better through the Net. Paper is just an expensive media.

Q: So newspapers wouldn’t have CONTINUED FROM PAGE

MAY 2007

Freedom’s East Valley Tribune welcomes new publisher, CEO

BY ED GATELY

A veteran newspaper execu- number of years and led it through tive and East Valley resident has great change and had obvious sucbeen named the new publisher of cess,” Horne said. “I hope to carry on that success. ... The East Valley Trithe Tribune.

Terry Horne, 56, also will bune is an influential institution, and assume the title of chief executive I’m real pleased to be in a position to officer over the East Valley Tribune, lead it and lead the East Valley.”

He said his emphasis will conScottsdale Tribune, Sun City Daily News-Sun, Ahwatukee Foothills tinue to be coverage of local news, which he said is the key to the future News and Clipper Magazine.

Horne, a Tempe resident, most of the newspaper industry. “Newsparecently worked for The Arizona pers should be embracing local news Republic, where he was vice presi- and local information, and local relationships with advertisers more dent of community newspapers.

He will replace retiring pub- than it ever has before.”

Wittmer said lisher Karen Witshe and Horne tmer. It has not yet worked together been determined more than 10 years when he will start ago for Thom his new job, Segal son Newspapers. said.

Freedom acquired “Many fine the Tribune from c a n d i d a t e s s u rThomson in 2000. faced, but Terry “Turning over came out on top,” the reins will be Segal said. “I am hard, but I have a confident that Terry tremendous regard will prove to be a for Terry,” Wittmer great leader for us said. “I look forin the East Valley.” ward to working During his with him during tenure with the Terry Horne has been named publisher the transition.”

Republic, which of the East Valley Tribune.

Horne began he joined in 2004, Horne oversaw an effort to increase his newspaper career at Knight Ridthe newspaper’s community editions der’s newspaper in Wichita, Kan., more than 30 years ago after gradufrom 12 to 23.

Prior to joining the Republic, ating from Wichita State University Horne was vice president and chief with a degree in journalism.

He later received his master’s operations officer of Swift Newspadegree from Oklahoma State Unipers in Reno, Nev., with oversight of 11 daily and 16 nondaily news- versity.

From 1996 until 2000, Horne papers.

In January, Wittmer announced was vice president, chief operations her plans to retire, with the timing officer and publisher of the two daily dependent on Freedom Communica- newspapers owned by West Virginiabased Clarksburg Publishing Co. tions’ search for a successor.

He also has worked for ThomShe is leaving the newspaper business after 32 years. She has son Newspapers Inc. in a variety been publisher of the Tribune since of capacities, including group publisher, publisher, editor and corpoDecember 1996.

“Karen’s been at the Tribune a rate consultant.

Newspaper legal Q & A

Q A Q

The newspaper I work for received an ad that merely has a Web site on it. The Web site is for an unannounced candidate for mayor.

Is the ad a political ad that requires the disclaimer identifying who is paying for the ad?

No. The ad doesn’t advocate the election or defeat of an identifiable candidate for office. Although the Web site may eventually do so, the newspaper ad does not fit the definition of a political ad. No disclaimer is necessary.

A detective called to complain about the newspaper publishing the name of an informant who testified in a drug case last week.

Did the newspaper do something wrong?

UA journalism staff wins award The staff of the Department of Journalism collectively won the 2007 Staff Award for Excellence from the College of Social and Behavioral Sciences.

The department’s faculty nominated the staff for the unusual honor, which normally is awarded to just one person. Bestowing the honor on an entire department was a first.

The staff celebrates winning the College of Social and Behavioral Sciences Staff Award for Excellence. Pictured, from left (back row) are Lisa Button, Kate Harrison, April Thompson, Dorothy Hemmo and (front row) Michael Tearne and Phil Nopper. Not pictured: Matt Helms and Paul Johnson.

NAHP celebrates 25 years In April, the valley of the sun hosted the annual convention influential National Association of Hispanic Publications, celebrating a quarter century of advocacy for newspapers and magazines serving the growing Hispanic population.

The four-day conference and exhibition featured media experts, corporate executives, specialists in Hispanic advertising, marketing and consumer behavior, as well as community leaders, such as Phoenix mayor Phil Gordon and Scottsdale mayor Mary Manross.

“The beautiful thing about this country is the opportunity to express yourself and have freedom of speech,” said Stella Paolini, public relations director at Prensa Hispana.

“It is our responsibility as journalists to be the voice of those who are kept silent. People want to be informed, and we’re reaching to them in their native language,” Paolini said.

“Hispanic publications will

continue to play a vital role in the life of Latino communities,” said Lupita Colmenero, President of NAHP, Inc. “While other print publications in the U.S. are struggling to survive, Hispanic publications are flourishing. Our membership currently represents a circulation of 7.5 million with a readership of more than 18.5 million and we anticipate a significant increase in those numbers in the coming months and years.”

“The boom of Hispanic publications is amazing,” said Elvira Espinoza, publisher of the Phoenixbased newspaper La Voz. “The general market is losing its subscription base day by day because of the internet, but internet usage has not yet become dominant among Spanish-speakers,” she said.

“It’s like the general market was 20 or 30 years ago,” Espinoza said.

The NAHP has more than 200 member publications serving 43 million Hispanic consumers in the United States.

A

No. The testimony was conducted in an open criminal court case.

The newspaper has the right to report what transpires in that courtroom. If the police detective wanted to maintain the confidentiality of the informant’s identity, he had options, but apparently failed to act on any of them. The detective could have asked the prosecutor to seek closure of the courtroom, or he could have contacted the newspaper, explained the situation and asked the newspaper to voluntarily not identify the informant.

If you have similar questions, contact the ANA Advertising, Newsroom and Circulation AnswerLine at (602) 296-0955.

Questions and answers courtesy of the Hoosier State Press Association.

MAY MAY2007 2007

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602-261-7655, ext. 109 Suggestion: If you are wondering what to publish on your NIE page during the other three weeks of the month, you might consider separating the supplement CDs (First Peoples of Arizona, El Dia de Los Muertos, Nature’s Billboards and Copper: More than Metal) into in-paper series’ that work beautifully on those pages. They come complete with activities. If you need the CDs, please email p.oso@ananews.com.

There is no charge for the CDs. Supplemental materials can be used as tabs or run as in-paper series on an NIE Page.

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“First Peoples of Arizona” Written with our friends at the Heard Museum, this tab features the past, present and hopes for the future of each of Arizona’s 21 Native Nations. Tribal elders were interviewed and quoted throughout this supplement meeting the need for 1st person reporting in Arizona classrooms. Filled with hands-on art and newspaper activities.

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“Copper: More than Metal” Did you know that without copper we would still be depending on kerosene lamps and horse-drawn carriages?

Why is copper so important to our modern lifestyle? Where does it come from? How did it get there? How do we transform it into a form that works in thousands of ways in our daily lives? Filled with science, handson experiments, newspaper activities and more, this supplement, written with folks from Phelps Dodge, takes us deep into the Earth and beyond.

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“Nature’s Billboards” Perfect for springtime when our deserts are bursting into glorious bloom! Written with friends at the Desert Botanical Garden, this supplement explores pollination in all its facets. Filled with beautiful pictures for coloring and hands-on experiments, this is sure to be a favorite in your elementary science classes.

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Please call Pat Oso at 602-261-7655, ext. 109

MAY 2007

New “forever” stamp in effect, Craigslist founder interview CONTINUED FROM PAGE postage rates increase WASHINGTON (AP) -- The cost of mailing a letter will go up on May 14, but you’ll be able to lock in that price -- no matter how rates rise in the future -- by buying the new “forever” stamp.

The post office governing board agreed last month to accept the new 41-cent rate for first class mail recommended in February by the independent Postal Regulatory Commission.

The board also agreed to the proposal for a forever stamp, which will always be valid for mailing a letter no matter how much rates increase.

James C. Miller III, chairman of the postal board, said the forever stamp could go on sale as soon as next month, at the 41-cent rate.

For most people, the first-class rate has the greatest impact and the cost James C. Miller III of sending a Postal Chairman letter will rise from 39 cents to 41 cents, a penny less than the Postal Service had originally requested.

But folks sending heavier letters -- such as wedding invitations -- will see a reduction in the price.

That’s because the 41-cent rate is for the first ounce, but each additional ounce will cost only 17 cents, down from the current 24 cents.

That means a two-ounce letter will cost 58 cents to mail, compared with 63 cents now.

Also expected to be attractive to many people is the forever stamp.

“The forever stamp is a consumer innovation guaranteed to deliver unprecedented convenience and value to our customers. It’s good forever,” said Postmaster General and Chief Executive Officer John E. Potter.

The first forever stamps will sell for 41 cents each, but they won’t have a price printed on them and they will remain valid for sending a letter regardless of any future rate increases.

While a forever stamp will always be valid for mailing a letter, that doesn’t mean the price won’t go up. If rates were to increase to

45 cents, for example, that’s what a forever stamp would sell for. But stamps already purchased at a lower rate could still be used without extra postage.

Miller said in a telephone interview that there is no limit on sales of the forever stamps, but noted they are generally intended for consumers and won’t be produced in the

The new“forever” stamp will initially cost 41 cents.

massive rolls often used by businesses.

Implementation of one part of the new rates was delayed until July 15. That covers higher prices for magazines and newspapers.

Miller said publishers need extra time to update their computers to the new rates.

Three other provisions of the ruling will take effect with the rest of the rates in May, but the post office asked the regulatory commission to reconsider them.

Those are: • Standard mail flats, a category largely composed of catalogs.

The commission recommended an increase for some catalog mailers of as much as 40 percent, more than double what the Postal Service had proposed.

• The surcharge for larger items that cannot be sorted by machines.

The postal governors would like to see incentives for mailers to provide letters that can be processed at lower cost on sorting equipment, but the commission didn’t make a differentiation.

• The Priority Mail flat-rate box was set at $9.15 by the commission.

The post office had recommended $8.80.

The post office applied for the higher rates last May and the regulatory commission issued its decision February 26, 2007.

Postage rates last went up in January 2006.

so many problems if they put more resources online?

Newmark: No, that’s just part of it. The part that concerns me most is the occasional failure to speak truth to power. Sometimes papers are good at that, sometimes not.

We need that to continue working, or there’s no telling what kind of foreign policy disaster might befall.

So we need people asking tough questions and insisting on answers.

Q: So why do so many people say Craigslist is hurting newspapers?

Newmark: It’s largely publishers who have, I guess, missed the boat.

Sometimes it’s easier to say something like that instead of taking responsibility.

Q: You’re scheduled to appear next month at the annual convention of the Newspaper Association of America. Do you expect publishers will give you some heat about taking their classifieds?

Newmark: If so, I can give it back.

Actually, I’ve spoken with classified ad managers before, and they like what we do. They regret not doing it themselves faster.

Q: How is journalism changing?

Newmark: I see professional and citizen journalism blurring together.

The model of professional journalism involves writing, editing and fact checking. The stereotypical model of citizen journalism -- blogging -involves publishing and then maybe having other people fact check. I see these blurring together. The result is going to be a much more serious kind of journalism with an increasing amount of trust in articles.

Q: Any advice for newspaper publishers?

Newmark: I shouldn’t be the person giving advice. But I would say philosophically they should perceive themselves as community services, not profit centers. If you’re under

pressure from Wall Street to make a 20 percent profit margin, you’re following the wrong path. We need newspapers to speak truth to power.

Right now we have reporters in Washington who know when someone is lying, but they’re afraid to say that for fear of losing access and the sources that are screwing them around anyway.

Q: Have you considered adding a news component to Craigslist?

Newmark: Not seriously. Right now our focus is on doing basically one thing really well. I kind of like the idea, in some ways. But we’ve never considered it in a serious way.

Q: Do you feel guilty about any possible negative impact Craigslist might have on newspapers?

Newmark: Newspaper people tell me that I shouldn’t. I’ve spoken to classified ad managers at conferences and on expo floors, and they just say, “Oh, take a few pens.” You know, because they’re always handing out pens.

Q: You don’t believe that Craigslist could possibly jeopardize job opportunities for journalism school graduates?

Newmark: Nothing like that. There are bigger issues, like the end of objectivity. People like me, civilians, are looking for fairness -- not this broken model of objectivity.

Like when you see a story on TV news, and the person is completely lying and the reporter knows it but doesn’t challenge them. That’s kind of distressing.

Q: Any advice for young journalists beginning their careers?

Newmark: You guys are going to be graduating into an uncertain, kind of scary environment. The advantage you have is that you grew up with more technology and you may be more open to it. Right now your potential capabilities actually frighten veteran journalists.

Professor Patrick Phillips (left) listens to Craigslist.com founder Craig Newmark speak to New York University journalism students. (Everett Bogue/ New York Magazine Online)

MAY 2007

Newly-released Adobe Creative Suite 3 will blow you away

BY KEVIN SLIMP

Holy Moly! I’m speechless.

And if you know me, that’s a rare happening. I just installed the prerelease of Creative Suite 3 and I’m blown away by the speed, special effects and added features available in the latest rendition of Adobe’s masterpiece.

With new versions of Photoshop, InDesign, Illustrator, Dreamweaver and Flash, among others, CS3 is the most anticipated upgrade since Apple’s move to OS X. There’s no way I could adequately review all the applications available in CS3 in one column, so I’ve decided to begin by taking a quick look at InDesign.

Upon opening InDesign CS3 for the first time, the user is immediately drawn to a sleeker desktop, with tools and panels (palettes are so five minutes ago) reminiscent of Macromedia’s desktops. And I thought Adobe’s purchase ... er, I mean merger ... with Macromedia was just about Flash and Dreamweaver.

Where palettes once existed, now the user finds panels, which are more easily accessible and less intrusive than the palettes of previous versions.

And what’s this? The Effects panel looks eerily similar to Layer Styles in Photoshop.

OK. I can’t wait any longer. I began my journey through the new InDesign by creating some text on the page. I had to see what these effects were all about. Just as I had hoped, they’re very similar to Layer Styles in Photoshop.

Sure enough, with the tap of a button, I was creating special effects

like shadows, bevels, embosses, inner glows, outer glows, and feathers within seconds. And they look just as clean as the effects I’ve been creating in Photoshop.

One feature which has been mentioned on several blogs concerning InDesign CS3 seemed too good to be true. Last year, word leaked

out that InDesign CS3 would include the ability to place multiple photos at once. This, I had to see.

So without peeking at the manual (prerelease software doesn’t come with manuals), I created nine frames on a page. I set each frame to fit the content proportionately to the frame. Next, I selected File>Place

The InDesign Effects window is reminiscent of Photoshop’s Layer Styles.

InDesign users now have the ability to place multiple graphics at one time.

By selecting File>Place, then choosing multiple files, the user can click on each frame to place images.

and used my command (control on the PC) key to select several photos at once. Someone wake me up. I couldn’t believe what happened next.

A small thumbnail of one of the photos appeared next to my pointer on the InDesign page. I clicked on one of the frames and, viola, the photo was placed perfectly into the frame. Then, without any prompting, a thumbnail of another photo appeared. I clicked on another frame and it, too, filled with the photo. I continued this till I had placed all nine photos. Total time to place all the photos? Less than ten seconds!

This tool worked better than I even imagined it could.

What impressed me most during my initial stroll through InDesign CS3? Speed. That’s right. Speed. I still can’t get over how much faster InDesign runs on my Intel-based Mac. I haven’t run any time tests, but it seems at least four times as fast as InDesign CS2 on the same machine. Gone is the spinning wheel that was so common - and painful - in the previous version. I feel like nothing is holding me back as I move through a document, making changes and creating special effects almost effortlessly.

There are so many different ways to purchase CS3 products and you will want to purchase them - that it’s probably best that you go to Adobe’s Website and see the options for yourself. I installed the Designer Professional Suite which includes Dreamweaver, Flash, Acrobat Professional, InDesign, Photoshop, Illustrator and Version Cue, among others.

The cost for this massive version ranges from $440 (US) for folks who own Creative Suite 2.3 to $1,799 (US) for folks who don’t own a copy of Photoshop, InDesign or any previous CS title.

CS3 is an incredible upgrade.

Don’t walk. Run to your nearest software dealer to get your copy. For more information, visit adobe.com.

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10

TO THE WINNERS OF THE ANA 2007 EXCELLENCE IN ADVERTISING COMPETITION General Excellence

Non-Daily Under 3,500 1. Coolidge Examiner 2. Arizona Range News 3. The Copper Era Non-Daily 3,500 to 10,000 1. White Mountain Independent 2. Fountain Hills Times 3. Payson Roundup Non-Daily Greater than 10,000 1. West Valley View 2. Navajo Times 3. Sahuarita Sun Daily Less than 25,000 1. Sierra Vista Herald 2. Casa Grande Dispatch 3. Daily Courier Daily Greater than 25,000 1. East Valley Tribune 2. Tucson Newspapers 3. Arizona Republic

Best Black & White Ad

Non-Daily Under 3,500 1. Coolidge Examiner 2. Arizona Range News Non-Daily 3,500 to 10,000 1. Chino Valley Review 2. Payson Roundup 3. Fountain Hills Times Non-Daily Greater than 10,000 1. Prescott Valley Tribune 2. West Valley View 3. The Catholic Sun Daily Less than 25,000 1. The Daily Courier 2. Casa Grande Dispatch 3. Sierra Vista Herald Daily Greater than 25,000 1. East Valley Tribune 2. Arizona Republic 3. Arizona Daily Star

Best Color Ad

Non-Daily Under 3,500 1. Coolidge Examiner 2. The Copper Era 3. Parker Pioneer Non-Daily 3,500 to 10,000 1. Fountain Hills Times 2. White Mountain Independent 3. Jewish News of Greater Phoenix Non-Daily Greater than 10,000 1. Sahuarita Sun 2. Navajo Times 3. West Valley View Daily Less than 25,000 1. The Sun (Yuma) 2. Sierra Vista Herald 3. Mohave Valley Daily News Daily Greater than 25,000 1. Tucson Newspapers 2. East Valley Tribune 3. Arizona Republic

Best Paid Ad Series - Black & White Non-Daily Under 3,500 1. Florence Reminder and Blade-Tribune 2. Coolidge Examiner Non-Daily 3,500 to 10,000 1. White Mountain Independent 2. Jewish News of Greater Phoenix 3. Verde Independent/Bugle Non-Daily Greater than 10,000 1. Navajo Times 2. West Valley View 3. EXPLORER Newspaper Daily Less than 25,000 1. Daily Courier 2. The Sun (Yuma) 3. Casa Grande Dispatch Daily Greater than 25,000 1. East Valley Tribune 2. Tucson Newspapers

Best Paid Ad Series - Color Non-Daily Under 3,500 1. Camp Verde Journal 2. Coolidge Examiner 3. The Copper Era Non-Daily 3,500 to 10,000 1. Jewish News of Greater Phoenix 2. White Mountain Independent 3. Chino Valley Review Non-Daily Greater than 10,000 1. West Valley View 2. Surprise Today 3. Green Valley News & Sun Daily Less than 25,000 1. Sierra Vista Herald 2. Casa Grande Dispatch Daily Greater than 25,000 1. East Valley Tribune 2. Arizona Republic

Most Effective Use of Small Space

Non-Daily Under 3,500 1. Arizona Range News 2. Coolidge Examiner 3. Florence Reminder and Blade-Tribune Non-Daily 3,500 to 10,000 1. Fountain Hills Times 2. Verde Independent/Bugle 3. White Mountain Independent Non-Daily Over 10,000 1. Sahuarita Sun 2. West Valley View 3. Prescott Valley Tribune Daily Less than 25,000 1. Today’s News-Herald 2. Casa Grande Dispatch 3. Mohave Valley Daily News Daily Greater than 25,000 1. Arizona Daily Star 2. East Valley Tribune

Best Classified Section

Non-Daily Under 3,500 1. The Copper Era 2. Arizona Range News Non-Daily 3,500 to 10,000 1. Fountain Hills Times 2. Payson Roundup 3. Sedona Red Rock News Non-Daily Greater than 10,000 1. La Voz 2. Green Valley News & Sun 3. West Valley View Daily Less than 25,000 1. The Daily Courier 2. Sierra Vista Herald 3. Casa Grande Dispatch Daily Greater than 25,000 1. East Valley Tribune 2. Arizona Republic

Best Special Section

Non-Daily Under 3,500 1. Coolidge Examiner 2. Arizona Range News Non-Daily 3,500 to 10,000 1. Payson Roundup 2. White Mountain Independent 3. Verde Independent/Bugle Non-Daily Greater than 10,000 1. West Valley View 2. Green Valley News & Sun 3. La Voz Daily Less than 25,000 1. Sierra Vista Herald 2. The Sun (Yuma) 3. Casa Grande Dispatch Daily Greater than 25,000 1. East Valley Tribune 2. Tucson Newspapers

Best Web Site Banner Ad

Non-Daily Under 3,500 1. Arizona City Independent 2. Arizona Capitol Times 3. Coolidge Examiner Non-Daily 3,500 to 10,000 1. White Mountain Independent 2. Payson Roundup Non-Daily Greater than 10,000 1. Navajo Times 2. Arizona Daily Wildcat Daily Less than 25,000 1. Today’s News Herald 2. Daily News-Sun 3. Casa Grande Dispatch Daily Greater than 25,000 1. Tucson Newspapers

Best Newspaper Promotion Ad, Series or Section Non-Daily Under 3,500 1. Arizona Capitol Times 2. Arizona Range News 3. Coolidge Examiner Non-Daily 3,500 to 10,000 1. White Mountain Independent 2. Fountain Hills Times 3. Payson Roundup Non-Daily Greater than 10,000 1. Sahuarita Sun 2. Navajo Times 3. Prescott Valley Tribune

Daily Less than 25,000 1. The Sun (Yuma) 2. Sierra Vista Herald 3. The Daily Courier

Daily Greater than 25,000 1. Tucson Newspapers 2. East Valley Tribune

Best Classified Promotion Non-Daily Under 3,500 1. San Pedro Valley News-Sun 2. Coolidge Examiner 3. Florence Reminder and Blade-Tribune Non-Daily 3,500 to 10,000 1. Payson Roundup 2. White Mountain Independent Non-Daily Greater than 10,000 1. Copper Country News 2. La Voz 3. West Valley View Daily Less than 25,000 1. Mohave Valley Daily News 2. Casa Grande Dispatch 3. Daily Courier Daily Greater than 25,000 1. East Valley Tribune

Best “Pro Bono” Public Service Ad

Non-Daily Under 3,500 1. Arizona Capitol Times 2. Florence Reminder and Blade-Tribune 3. Coolidge Examiner Non-Daily 3,500 to 10,000 1. Payson Roundup 2. White Mountain Independent Non-Daily Greater than 10,000 1. Green Valley News & Sun 2. West Valley View 3. La Voz Daily Less than 25,000 1. Casa Grande Dispatch 2. The Sun (Yuma) 3. Daily Courier

Best Agency-Produced Newspaper Ad 1. Spark 2. High Ground 3. Media Guys

Best Agency-Produced Political Ad 1. High Ground

MAY 2007

ANA Job Bank www.ananews.com/jobbank

Positions Available REPORTER: The Needles (Calif.)

Desert Star, a weekly newspaper on the banks of the Colorado River, is seeking a general assignment reporter to cover a little bit of everything, including government and public safety beats. You’ll be the lead reporter on a two-person reporting staff and will be expected to generate informative and engaging story ideas, provide wellwritten stories, meet deadlines and adhere to AP style. You’ll also feed stories to the Mohave Valley Daily News, the region’s daily paper. This is a great opportunity for a new journalism graduate or for an experienced reporter looking to escape the big city. We’re off the beaten path, but there are plenty of outdoor recreation opportunities in the area. Advancement opportunities available. Send cover letter, resume, clips and references to Managing Editor Wayne R. Agner; Mohave Valley Daily News; 2435 S. Miracle Mile; Bullhead City, AZ 86442; or e-mail to wagner@ mohavedailynews.com. Southwest applicants preferred. (Apr. 12) COMMUNITY NEWSPAPER EDITOR. The Payson Roundup, a twice-weekly newspaper in Arizona’s beautiful Rim Country, seeks an experienced editor to lead its seven-person news department.

We are seeking a hands-on leader who is skilled in developing news content relevant to the paper’s audience and has the ability to challenge and motivate a staff to find useful and compelling stories that emphasize the human element of the news. Successful candidate must have strong organizational skills to ensure a comprehensive mix of nuts-and-bolts community coverage and in-depth reporting of important issues. The editor must have excellent writing and editing abilities, be skilled in page design and embrace the Web as an essential tool of content delivery.

Editor’s responsibilities include writing editorials and working with a community editorial advisory board. A minimum of two years supervisory experience at a newspaper is required. The Payson Roundup is a company recognized for its focus on quality community journalism and providing growth

11

Calendar opportunities for its employees.

If you are prepared to lead our newsroom in Payson, contact John Naughton, publisher, by e-mail at jnaughton@payson.com (Apr. 10) DESIGNER. Full-time position at The Sun in Yuma, Arizona. The primary job responsibility is electronically designing/building ads with Macintosh software before respective deadlines for The Sun and our portfolio of other products.

Other duties include scanning artwork and maintaining logs for record purposes. Macintosh experience desired. Familiarity with platforms such as Quark, Illustrator, Photo-shop and Ad Speed a plus. Strong interpersonal skills and ability to work under deadline pressure a must and the ability to work in a team environment is required. We’re also looking to hire a person with that spark of proven creativity. High school graduate or GED preferred. Visit us on line at http://media.yumasun. com/jobs.php and fill out your application. EOE. (Mar. 30) CUSTOMER SERVICE MANAGER. This is a full-time position in the Circulation Department.

Main responsibilities include the organization, planning and implementation of all customer service initiatives in this department. Our candidate is responsible for the data flow, the integrity of the circulation data, overseeing the completion of the day-end process and all other publication data production, and working with the management team to establish procedures in field-related areas as needed to provide improved customer service program to grow or retain circulation. A proven track record of customer service skills, excellent leadership skills, prior supervisory experience, excellent telephone and strong interpersonal skills is necessary along with working experience with Excel and Word. Visit us on line at http://media.yumasun.com/jobs. php and fill out your application.

EOE. (Mar. 30) EDITORIAL ASSISTANT. The Glendale Star and Peoria Times has an opening for a full-time editorial assistant to design and paginate news pages, to coordinate and produce departmental news and feature coverage and

to upload and maintain news and information on our newspaper Web sites. Applicants must have strong written and verbal communication skills, a high command of spelling, grammar and English composition and be proficient in Associated Press style applications and guidelines. A Bachelor of Arts degree in journalism, media or a professional equivalent is required. Applicants must also be proficient with Microsoft Word, InDesign and PhotoShop, as well as the ability to manipulate digital images and artwork in the creation and design of news pages and tabloid publications. Additional duties include the creation and design of monthly and quarterly publications, special sections and supplements and the opportunity to report, write and photograph select local news, business and feature assignments. We offer a competitive compensation package that includes a comprehensive health, dental, disability and life insurance program, paid holidays and vacation. Regular work hours are 8 a.m. to 5 p.m. Monday through Friday.

Candidates interested in applying should send a current resume and professional references to Bill Toops, Pueblo Publishers, Inc., by e-mail to wtoops@star-times.com, by fax to (623) 842-6017 or by mail to 7122 N. 59th Ave., Glendale, AZ 85301-2436. (Mar. 20) ADVERTISING ASSISTANT. The Arizona Newspapers Association is accepting resumes for a full-time position in our downtown Phoenix Ad Services office.

Candidate must be dependable, detail oriented and able to multitask. Excellent customer service skills a must. Newspaper and/or advertising experience preferred, but not required.

Competitive wage and excellent benefits package.

If you are looking for a longterm position in a friendly atmosphere please fax your resume to 602-2617525 or e-mail us at office@ ananews.com.

Calendar June 8, 2007 • ANA Better Newspapers Contest entry deadline July 11-12, 2007 • Members needed to judge the Nevada BNC, TBA July 18-22, 2007 • AIPA Summer Workshop, NAU, Flagstaff, Ariz.

September 21-23, 2007 • ANA Fall Convention

ANA JobBank Our Job Bank helps journalists and others find openings at Arizona newspapers.

1. Positions Available are published once in ANAgrams and provided to prospective applicants until the newspaper asks the ad be discontinued.

2. Positions Wanted are published once in ANAgrams at no cost.

Ads should faxed to (602) 261-7525 or e-mailed to Perri Collins, p.collins@ ananews.com.

3. Only member newspapers may advertise help wanted. All of the ads are also posted on the ANA Web site at http://ananews.com/JobBank.

MAY 2007

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Thank You to all our client partners!

Arizona Newspapers Association

Your Local Newspaper Since 1890

“Member of the Newspaper Association of America”

Western Classified Advertising Association www.WCAA.info

(909) 793-3221 Fax (909) 793-9588

www.TimesStar.com

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www.TheArgusOnline.com

w w w. S a n M a t e o C o u n t y Ti m e s . c o m www.OaklandTribune.com

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