0806 by ANA News

WWW. ANANEWS.COM

JUNE 2008

Weerheim named publisher of Yuma Sun

MICHAEL SCHWARTZ NAMED TOP STUDENT JOURNALIST IN ARIZ. SCHWARTZ, PAGE 5

WHO WON WHAT? A list of the ANA 2008 Excellence in Advertising winners are listed on PAGE 8, but don’t forget to see the photos of the excitement on PAGE 7.

NEWSPAPER AWARDED WITH SPECIAL HOLIDAY Find out how May 18, 2008 became the official Jewish News of Greater Phoenix Day. JEWISH NEWS, PAGE 6

ANA DEBUTS VIDEO It’s fun! It’s fabulous! It’s ANA’s ﬁrst foray into online video. Come see! ANA VIDEO, PAGE 2

SCHWALBE HONORED FOR TEACHING EXCELLENCE

We give this ASU professor two thumbs up! SCHWALBE, PAGE 3

Freedom Communications, Inc. announced Tuesday that Joni Weerheim has been appointed as publisher of The Sun newspaper. Weerheim replaces Julie Moreno, who now serves as pacific region vice president for Freedom Newspapers and as publisher of the East Valley Tribune/ Scottsdale Tribune. The new publisher will report to Moreno, who said she is pleased to see Weerheim “leading our team in Yuma.” “She brings a passion and excitement for community newspaper publishing to this role, and will serve our readers, advertisers and associates well,” Moreno said in a press statement. Weerheim brings to Yuma 30 years of experience in the newspaper industry, having worked in publishing, management, advertising and sales. She most recently served as publisher for Eagle Media in Seneca, S.C., where she oversaw operations for several Edwards Publications. Earlier in her career Weerheim served as vice president, division

Joni Weerheim is named publisher of The Sun. She begins her new position at the end of June.

manager and publisher for Community Newspaper Holdings, Inc. in Spencer, Iowa. She was responsible for transitioning the sales of Edwards’ properties to CNHI, after having worked there as regional vice president and publisher for Edwards. Weerheim began her career as the only full-time sales repre-

sentative on staff at the Clear Lake Mirror-Reporter in Clear Lake, Iowa. During the course of her career she also worked for Midwest Suburban Publishing (Tinley Park, Ill.), The Daily Reporter (Spencer, IA) and the Cherokee Daily Times (Cherokee, IA). “I’m fortunate to be inheriting a great team at The Sun and I’m looking forward to leading them and working within the Freedom organization,” Weerheim said in the press statement. “I believe there is a strong niche for community newspapers that make themselves relevant to the community, and I’m eager to begin working with the team to enhance what they’ve already achieved.” Weerheim holds a Bachelor of Arts degree in advertising/journalism from Iowa State University. She previously served on the board of both the Iowa Newspaper Association and Iowa Newspaper Foundation. Weerheim has been chamber president in both Cherokee, IA and Spencer, IA and is a current chamber board member in Seneca, S.C.

Get ready for the Better Newspapers Contest Entries for the 2008 Better Newspapers Contest are due June 20, 2008. There is no limit on the number of entries that may be submitted to the contest, so gather up your best stories and photos now! Late entries will NOT be accepted, so make sure your entries are in our office or postmarked by June 20, 2008. Updated rules and forms can be found on the ANA Web site at www.ananews.com/awards. Last year, ANA implemented two new categories: Photographer of the Year and Journalist of the Year. Candidates must be nominated by their editors or publishers and submit a portfolio of their work. We had an excellent response in those categories last year and are looking forward to this year’s entries. The BNC is considered “part two” of the Newspaper of the Year competition. Newspapers must participate in both the Excellence in Advertising competition and the BNC in order to be eligible for Newspaper of the Year status. BNC entries will be judges by journalists in Kentucky. The ANA 2008 BNC awards will be presented October 11, 2008 at the culmination of ANA’s Fall Convention, at Arizona State University’s new Walter “PRSRT STD” Cronkite School of Journalism and ANAgrams U.S. POSTAGE PAID Association Newspapers Arizona Mass Communication in sunny PHOENIX ARIZONA 670 Suite Avenue, Central N. 1001 downtown Phoenix. PERMIT NO. 3429 Phoenix, AZ 85004 - 1947 For more information on the ADDRESS CORRECTION REQUESTED Fall Convention, flip to our ad on the back page, or visit www.ananews. com and click on “Conventions and Training”. Last year, ANA received over 1,800 entries from 66 newspapers. How many entries will we have this year?

June 2008 ■ ANAgrams

ANA/Ad Services Board of Directors President John Wolfe One-Year Director/Non-Daily Independent Newspapers Inc. jsw11@aol.com

Directors Ginger Lamb Two-Year Director/Non-Daily Arizona Capitol Times ginger.lamb@azcapitoltimes.com

First Vice President Dick Larson Two-Year Director/Daily Western Newspapers Inc. dlarson@westernnews.com

Rick Schneider One-Year Dir/Non-Daily Eastern Arizona Courier schneider@eacourier.com

Second Vice President Michael Chihak One-Year Director/Daily Tucson Citizen mchihak@tucsoncitizen.com Third Vice President Tom Arviso Two-Year Director/Non-Daily Navajo Times tomarviso@navajotimes.com Secretary/Treasurer Teri Hayt Two-Year Director/At-large Arizona Daily Star terihayt@tucson.com

Don Rowley One-Year Director/Daily Arizona Daily Sun drowley@pulitzer.net Elvira Espinoza Two-Year Dir/At-large La Voz elvira.ortiz@lavozpublishing.com Pam Mox Past President Green Valley News and Sun pmox@gvnews.com OPEN POSITION Two-Year Director/Daily

Arizona Newspapers Foundation Board of Directors The foundation is an educational, charitable 501(c)3 nonprofit corporation. Chairman of the Board Josie Cantu-Weber Tucson Citizen jweber@tucsoncitizen.com Vice Chairman Joann Carranza carranza57@cox.net Treasurer Lee Knapp The Sun (Yuma) lknapp@yumasun.com Secretary Pam Mox Green Valley News & Sun pmox@gvnews.com

Directors L. Alan Cruikshank Fountain Hills Times alan@fhtimes.com John F. Fearing Arizona Newspapers Association j.fearing@ananews.com Steve Doig Arizona State University steve.doig@asu.edu Bret McKeand Independent Newspapers, Inc. SCIbret@aol.com John Wolfe Independent Newspapers Inc. jsw11@aol.com Jeff Weigand The Arizona Republic Jeffrey.Weigand@pni.com

ANA Committees Join one of our committees and make a difference in your association! Marketing/Member Revenue Chairman Dick Larson Western Newspapers dlarson@westernnews.com First Amendment Coalition President Mary Jo Pitzl The Arizona Republic maryjo.pitzl@arizonarepublic.com Educational Task Force Chairman Pam Mox Green Valley News and Sun pmox@gvnews.com

Government and Public Policy Chairman Teri Hayt Arizona Daily Star terihayt@tucson.com Awards Committee Chairman Don Rowley Arizona Daily Sun drowley@pulitzer.net Finance Committee Chairman Michael Chihak Tucson Citizen mchihak@tucsoncitizen.com

Contact ANA Staff Executive Director Paula Casey............................... Ext. 102 p.casey@ananews.com

Network Sales Representative Don Ullmann............................. Ext. 111 d.ullmann@ananews.com

Deputy Executive Director of Government Affairs John F. Fearing.............. (602) 793-5040 j.fearing@ananews.com

Advertising Services Assistant Kay Wilmoth.............................. Ext. 103 k.wilmoth@ananews.com

Accounting Assistant Liisa Straub................................ Ext. 105 l.straub@ananews.com Media Buyer Cindy Meaux............................. Ext. 112 c.meaux@ananews.com Network Advertising Manager Sharon Schwartz....................... Ext. 108 s.schwartz@ananews.com

Communications Manager Perri Collins............................... Ext. 110 p.collins@ananews.com arizona State NIE Coordinator Pat Oso...................................... Ext. 109 beartracks@cox.net Receptionist/Tearsheets Lorraine Bergquist......................... Ext. 0 l.bergquist@ananews.com

ANAgrams is an official publication of the Arizona Newspapers Association 1001 N. Central Ave., Suite 670 Phoenix, AZ 85004

Looking forward . . . After the recent board of direc- using the Web site as their database of tors meeting I came away very Public notices. Through the innovajazzed about the tive thinking of John future of ANA. The Fearing and Diana board removed the Creighton back in “Interim” from my 1998, ANA was the title. I appreciate first to implement the their vote of constrategy of aggregatfidence in me and ing public notices on their support of my one site as a way to efforts to keep the combat the continued association moving fight to take public forward in our changnotice out of print. I ing industry. intend to develop a I look forward promotional plan to to continuing my increase the number ANA Executive Director Paula Casey travels throughout of paying SMART Arizona to visit with subscriptions on the ANA members and to share new site to help cover the growing costs ideas and plans to implement them. I of maintaining the Web site. SMART am also thankful to the support I have search allows users to have relevant received from my staff and many of public notices automatically e-mailed the members I’ve had the pleasure of to them. Of course, we will always meeting with recently. offer the ability to do a manual search The board retreat scheduled for for free on the site at any time. August will help the directors and Our Fall convention schedule staff brainstorm about all the things continues to take shape. The 69th we do at the association and how Annual Meeting and Fall Convenwe can do them better! It has been tion will be hosted at the new ASU two years since our last retreat and Cronkite School of Journalism in as our business continues to evolve, downtown Phoenix. The theme will so must the ways we deal with the be “Today’s New Media…Is your various programs that are offered at toolbox ready?” Many of the sessions the association. It is our goal to con- will be focused on the use of current tinue to grow our network programs and new technology and how it can as well as the Classified Aggregation enhance and improve our print and site. I learned at a recent meeting of online products. Newspaper Association Advertising If it is not clear yet, it should be Managers that Arizona and Califor- clear that our industry is in a state of nia are the first two states to imple- flux. If we don’t change and innovate ment this aggregation of classifieds through new products and revenues, and several other states are actively we will struggle to maintain our place looking at doing the same. It looks in the community. John Sturm, NAA like we here in Arizona are working President, recently said, “Change is ahead of the curve! simply a part of being in the business Another program which was of media.” created well before its time is our The only thing we all know for PublicNoticeAds.com Web site, sure is that change is coming our which currently has 16 other states way!

ANA Video News launches with advertising awards recap

The Arizona Newspapers Association took a step into media convergence with the launch of ANA Video News at www.ananews.com/video. “The 2008 Excellence in Advertising awards reception was where it all began,” said ANA Communications Manager Perri Collins. “With a $140 digital camera and some willing participants, I was able to put together a few videos showcasing how much fun the awards were,” she said. Collins says she was influenced by the integration of video on ANA

member sites. “Member Web sites that have a video element really attracted my attention. I wanted to take the same idea and add a little more ‘umph’ to ANA’s Web site,” Collins said. “It was a lot easier than I thought,” said Collins. “They keep saying that newspapers have to continue to experiment with multimedia formats, and I think that video has got to be one of the easiest ways to do that. If I can do it, anyone can!”

ANAgrams ■ June 2008

Newspaper wins $38,000 from Arpaio news ban

By Dennis Welch East Valley Tribune Taxpayers have cut a check for nearly $38,000 to a local newspaper because the Maricopa County Sheriff’s Office refused to release public records to the paper. The sheriff ’s office agreed Tuesday to cover the West Valley View’s court costs after the paper had successfully sued the department for failing to respond to a public records request for routine press releases given to all other media. “It would have been a lot easier to send out the press releases,” said Dan Barr, an attorney representing the newspaper. The sheriff’s office stopped sending press

releases to the paper in the summer of 2005 because it was unhappy with its coverage of the department. In August, the Arizona Court of Appeals ordered the sheriff to give the paper copies of any release it also sends to other media outlets. The sheriff’s office said it made the records available but required reporters to pick them up at one of the West Valley substations, rather then e-mailing them as the agency did with other media. Deputy Chief Jack MacIntyre said there’s no legal requirement to fax or e-mail public records and that his office did not act in “bad faith.” State judges saw it differently and found in favor of the paper, later ordering the sheriff to pay court costs.

vs.

Schwalbe named top teacher at ASU Carol Schwalbe, a faculty member at the Walter Cronkite School of Journalism and Mass Communication, is the recipient of this year’s Faculty Achievement Award for Excellence in Classroom Performance at Arizona State University. Schwalbe and 10 other professors were honored in a May 5 university ceremony by ASU President Michael M. Crow and Provost Elizabeth D. Capaldi. The awards were given in the fields of research, teaching and service. Schwalbe was one of two winners in the teaching excellence category. “This would be a great honor at any university, but at the nation’s largest, which includes some 3,000 faculty members, it is nothing short of extraordinary, and tells the entire university community what we have known for a long time—that Professor Schwalbe is a very special and gifted teacher,” said Christopher Callahan, dean of the Cronkite School. Schwalbe joined the faculty of the Cronkite School in 2002 after a 30-year career with the National Geographic Society, where she produced the Traveler online site and edited articles for National Geographic magazine. She specializes in digital media and magazine writing. Under her guidance, students have won some of journalism’s top awards, including those given by the Online News Association, the International Academy of Digital Arts and Sciences and the Society of Professional Journalists. Her teach-

ing also has been recognized by the Association for Education in Journalism and Mass Communication, which twice awarded her its Grand Prize in the Great Ideas for Teachers competition. A hallmark of Schwalbe’s teaching style is collaboration, both with her students and with colleagues across campus. She spearheaded the Cronkite School’s first “convergence” project—bringing together classes in magazine writing, broadcast journalism and online media into a joint project on the 2004 presidential debate held at ASU. Her students have collaborated with the Donald W. Reynolds National Center for Business Journalism on a series of business and economic stories, and they have worked with broadcast journalism and photojournalism classes on stories about the U.S.-Mexico border. “What all of these accomplishments represent is a deep commitment to students and an unfailing dedication to them,” said Marianne Barrett, the school’s senior associate dean who nominated Schwalbe. “I am touched and honored by this award,” Schwalbe said. “My goal is to inspire students without overwhelming them with so much that they go away with too little. I want to light candles, not dampen spirits.” The prestigious award came three days after President Crow announced that Schwalbe would be promoted from assistant professor to associate professor with tenure.

Arizona Press Club honors journalists, awards scholarships On May 10, many of the state’s journalists carted home awards in the 84th annual Arizona Press Club Awards Competition for the Best Journalism in Arizona. About 250 journalists from around the state gathered at the Heard Museum in downtown Phoenix Saturday to honor the state’s finest journalism. The Press Club board gave its annual First Amendment Disservice Award, otherwise known as “The Brick Wall Award,” given to the public official or institution which most brazenly ignores the state’s public records law, to Maricopa County Attorney Andrew Thomas. But Thomas was given this year’s honor for more than caving in to pressure from Sheriff Joe Arpaio. Nominations from journalists said

Thomas’s staff has directed other county agencies to delay and misdirect public records requests for all manner of information, including: salary information, e-mails, specific documents. In addition, the county attorney’s office forced the public to sign release statements before providing requested documents, something the state’s public records law does not require. This year, the brick was renamed “The Arpaio First Amendment Disservice Award” - “in ‘honor’ of the guy who’s perfected the art of blowing off public records requests from any reporter who dares to question him,” the board said. Arpaio is such a chronic First Amendment violator that it just didn’t seem fair to give him the award again, despite numerous worthy nominations, the

Gregg was named Photographer board said. The club also honored Michael of the Year and Michael Rice was named Designer Lacey, founder of of the Year. New Times, with the 2007 DistinThe club also awarded guished Service five college stuAward, for his 38 dents with $1,000 years of contribuscholarships. tion to Arizona journalism. The scholarship recipients The club’s most prestigious were Jeremy Hawkes and award, the Virg Lauren LePage Hill Journalist of the Year, went to from the University of Arizona, Brady McCombs of the Arizona Perri Collins and Amanda FruzynDaily Star. Cindy Michael Lacey accepting a distinguished Yurth of the Navajo ski from Arizona Times was named service award from Le Templar. State University Community Journalist of the Year. and Michele Bradley from Northern Arizona Daily Star journalists James Arizona University.

June 2008 ■ ANAgrams

Holbrook Tribune-News turns 99 The News was founded on Navajo County’s newspapers have informed citizens and pro- May 14, 1909 by Sidney Sapp and vided a writThe Holbrook Tribune was ten history of founded on small town July 3, 1918 life in the by the Bryan west. From brothers. The the founding two later of Holbrook merged into until 1918, one newspaseven newsper. papers were It is in production. fairly likely Though a time consumthat if anyone ing business ANA Hall of Fame honoree Paul Barger and son h a s a s k e d Sidney Sapp that required Matthew Barger copublish the Tribune-News back in 1909 specialized equipment, several men and women if he thought his newspaper would believed that Holbrook, Snowflake last this long, he probably would and Winslow were communities that have said no. In those days, newspaneeded a newspaper and they were pers came and went. Not many have willing to do whatever it took to continued publication for 99 years. make it happen. By their nature, newspapers are

never the work of one person. We stand on the shoulders of all those who have had a hand in publishing the paper day in and day out for 99 years. We can only thank them for their dedication and hard work keeping the paper going through thick and thin. Since its earliest days, the newspaper has covered the community news and has been the voice of the people it serves. During the month of May, the Tribune-News published historical articles that tell the story of the Holbrook area, giving the community a look at the past 99 years. The Holbrook Tribune-News is published by the father-and-son team of Paul and Matthew Barger. They also publish the Silver Creek Herald. Next year, they plan to put all these historical stories into a giant centennial edition.

A big welcome to ANA’s newwest member: The Nugget The Nugget started out as an 8-page tabloid serving the entire Copper Corridor from Superior-Globe-Miami down through the Copper Basin (Kearny-Hayden-Winkelman-Dudleyville) to the Tri-Community (Mammoth-San Manuel-Oracle), SaddleBrooke and Catalina. It has grown to 28 pages in the past few months and continues to expand! Publishers Jennifer and Michael Carnes publish three weeklies within the Nugget’s coverage area, but saw a need to focus on local activities and explore the historical aspects of their communities, as well as spotlight local artists and their work. “Our vision for the Nugget was an arts and entertainment information tabloid specific to our area. and with all of the day to day stuff that has to go into the weekly we felt a need was there for something that was essentially what I like to call ‘all good news’,” said Jennifer Carnes. “We have a wonderful team of writers who have risen to the challenge we set for the Nugget. It’s the type of writing we seldom get to explore with the weeklies,” she said.

Third-generation newspaper publishers Michael and Jennifer Carnes debuted The Nugget in September 2007.

Verde Valley hires new managing editor Christopher Fox Graham is the new managing editor for Kudos. Graham, 29, a resident of We s t S e d o n a , has been deeply involved with the arts community since he moved to the Verde Valley from Tempe. For the last four years, he has been an editor, columnist and journalist in Sedona, best known for his “Sedona Underground” arts column. Graham graduated from Arizona State University in 2001 with a Bachelor of

Arts degree in English and a minor in history. He worked as senior copy editor for ASU’s State Press. As a spoken word poet, Graham has toured nationally and represented Northern Arizona four times at the National Poetry Slam. His poetry has been published in several anthologies. Graham currently runs a poetry open mic in Sedona, serves as poetry coordinator of the annual GumptionFest arts festival and as co-chairman of

the Sedona Youth Commission. Graham has won several awards from the Arizona Newspapers Association, including sharing the 2006 Journalistic Achievement/Community Service award with Verde Valley Newspapers columnist Nate Hansen. Graham also will serve as managing editor for The Villager in the Village of Oak Creek. Both Kudos and The Villager are published by Verde Valley Newspapers, Inc., which also publishes The Verde Independent in Cottonwood and The Bugle in Camp Verde. “We are really excited to have Christopher on our staff. His accomplishments in our profession speak well of him. Christopher’s background will be a perfect fit for building on our already great products,” said Publisher Pam Miller.

Western changes company name Western Newspapers Inc. has changed its name to Western News and Info Inc., announced Joe Soldwedel, chief executive officer of the family-owned business. He said the name change is to reflect the company’s involvement in all phases of news and information. The company currently deals in news and information not only in newspapers but also through such publications as phone directories and magazines, broadcasting, outdoor advertising and many Web sites.

dCourier.com named state’s best news Web site The Daily Courier’s editorial staff won more than 20 awards in the Arizona Associated Press Managing Editors News Writing and Photo Contest for 2007, including an award for the Daily Courier’s Web site, www.dCourier.com, which won Best Web Site. Judges said, “The Web site is very inviting and easy to navigate.” The Web site, which receives nearly a million pageviews each month, provides local news and information for the Prescott, Arizona region. “We completely redesigned the Courier’s site last year to make it easier to navigate, more inviting and more visually interesting,” said Richard Haddad, Western Newspapers Web Operations Director. “Our Web division team was really excited to hear the APME selected it as the top (non-metro) newspaper site in the state. The Courier staff has put a lot of work into making it a valuable community resource.” The Web site includes videos, photo galleries, RSS and E-Alert technology, blogs, reader-submitted features and now even animated editorial cartoons. The award helped underscore a year of progress for the Courier. “It was the most we’ve ever done in my time. I’ve been here 11 years, this fall,” said Ben Hansen, the Courier’s executive editor. “It’s the best we’ve ever done in the APME, and we’ve done very well several years,” Hansen said. “But, this was really an incredible day, and I’m very, very proud of the staff.” APME officials bestowed the awards on May 3, 2008 in Phoenix.

ANAgrams ■ June 2008

Schwartz named top 100 journalist Michael Schwartz, a senior at the University of Arizona, was named one of the 100 most promising student journalists in the country by UWIRE. The 100-person list, in no order of ranking, came about after the Web site sought nominations in February, resulting in 500 nominations of 361 students from 132 campuses. The panel sifted through the choices and posted the list on UWIRE.com and on EditorandPublisher.com. Schwartz has spent all four years of his college career working at the Arizona Daily Wildcat and covering everything from tennis to basketball for the student-run newspaper. Allison Hornick, editor-in-chief for the Arizona Daily Wildcat, said in a statement that Schwartz “is by far the top reporter at our newspaper this year. He has put an immense amount of passion and dedication into his work this past year and has constantly proven that sports writing is more than game recaps and previews.” S c h w a r t z ’s m o s t n o t a b l e achievement was taking the lead on covering the curious saga this year of Arizona’s legendary basketball coach Lute Olson. Olson stepped down unexpectedly on the eve of the season, taking a year’s unexplained absence. He refused to talk about it. He later filed for divorce -- and the divorce became messy. The team, loaded with talent and high expectations, struggled under an interim coach and his style of play. After months of silence Olson reappeared and announced he was back. Throughout all this,

Schwartz found himself covering not just the sport of basketball, but a divorce and the rapid decline of a proud and renowned basketball program. For his work, he received the UA journalism department’s “courage in journalism” award. Wo r k ing constantly on the Lute Olson story, Michael stood out not only for the countless number of hours he put in, but also because it is a very sensitive subject that the athletic department at the school was and is trying very hard to keep from reporters. Michael was not afraid to ask the tough questions, be persistent and stay on top of the story. Just recently, Schwartz took first place in the sports-column writing category at the Society of Professional Journalists Mark of Excellence awards. His previous honors include the 2005-06 and 2006-07 Abe Chanin Award for Excellence in Sports Writing and the SPJ Mark of Excellence Region 11 First-Place awards for Sports Writing in 2005. He is an eight-time Hearst Journalism Awards Departmental Winner, and placed No. 14 nationally in Sports Writing in 2007-08. “It is no small honor,” says Ben French, vice president and general manager of UWIRE.com. “I think when you are chosen by your peers, it is a big deal.” “It is not about campus newspapers, necessarily,” French said. It is student journalists; the best and most promising student journalists.” UWIRE is a college journalism association that has been helping student journalists share content and improve skills since 1984.

Arizona Silver Belt sold GateHouse Media has sold the Arizona Silver Belt in Globe, Ariz., to News Media Corp. for an undisclosed sum. Dirks, Van Essen & Murray brokered the deal. In a statement GateHouse CEO Michael Reed said, “We did not see the Arizona operation as a good strategic or geographic fit and felt we could redeploy the capital more effectively elsewhere.”

News Media Corp., based in Rochelle, Ill., publishes more than 70 small and mid-sized newspapers throughout the country including Arizona. “The Silver Belt made perfect sense strategically based on its proximity to our other newspapers in the Tucson area,” Mark Davis, News Media division manager, said in a statement.

Cronkite students finishes first in SPJ competition for third straight year For the third consecutive year, students from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University have finished first in the Society of Professional Journalists’ highly competitive intercollegiate news contest. Cronkite students won four first-places in the Mark of Excellence Awards and were national finalists in three other categories. The University of Missouri and the University of Montana finished second, each with three first-place winners and two finalists. Cronkite students won in all of the major categories – print, television, radio and online journalism. “We continue to be amazed by the extraordinary journalism our students produce each and every day,” said Cronkite School Dean Christopher Callahan. “It is especially gratifying to see our students winning across all media platforms.” SPJ received more than 3,400 entries in 39 categories. Winners in each category from SPJ’s 12 regions competed in the national competition. Cronkite students dominated Region 11 with 51 awards, including 21 first-place winners. “I encourage media executives who are looking for the next wave of high-quality journalists to pay attention to the winners of SPJ’s Mark of Excellence Awards,” said Neil Ralston, SPJ’s vice president for campus chapter affairs. “These young men

and women represent some of the best that journalism programs have to offer, and we’re proud to be able to honor them at the national level.” SPJ will recognize the national winners and finalists Sept. 5 at its annual national convention in Atlanta. The national winners and finalists from the Cronkite School include: General News Reporting Ryan Kost, “State Tries to Treat Hospital Violence” Radio Feature Carolyn Carver, “Girl Scout Prison Program” Television Breaking News Reporting Erika Taillole, “Memorial Union Fire” Best All-Around Independent Online Student Publication JMC 494 Advanced Online Media, “Cronkite Zine: Spring and Fall 2007” Television In-Depth Reporting Cronkite NewsWatch, “MU Fire Coverage” Television News Photography Nikki Rowley, “Phoenix Graffiti” Television Newscast Cronkite NewsWatch Staff, “Cronkite NewsWatch”

Cornelius wins Cox Hero award Dave Cornelius is one of this year’s Everyday Heroes, an award given by Cox Communications and the Arizona Interscholastic Association honoring high school students, teachers, coaches, administrators and officials who demonstrate character and honor, both on and off the field, in communities around the state. Cornelius won the Cox Technology in Education Award for the following reasons: “Dave Cornelius’ media communications program at Arcadia High School in Phoenix is the pinnacle of student-driven communications, not only in the district but across the state of Arizona. Students work on projects such as simulcasting events on closed-circuit TV, cable, Windows

Media and QuickTime streams, web casting district board meetings and special events, and managing their own networks and servers, as well as the media network that provides services for the district’s professional development, corporate training and communications departments. Under Dave’s leadership, Arcadia has become the first high school in Arizona to make the switch to HD production and delivery and the first to fully implement the Arts, A/V Technology and Communications Career Cluster.” Cornelius is a longtime Valley educator, who has recently been tapped to head the Stardust High School Journalism Program at Arizona State University.

6 June 2008 ■ ANAgrams Casey no longer interim On May 16, the Arizona Newspapers Association board of directors unanimously voted to drop the “Interim” from Casey’s title and name her ANA’s executive director. “Paula has been a key asset for the ANA for a long time and the board is excited to have her in place as executive director,” said ANA President John Wolfe. “We can’t think of a better person to lead the ANA team!” ‘’There is nothing interim about the impact Paula has had on the association,” said Communications Manager Perri Collins. “I think it’s great that the board recognizes everything she’s done to move the association forward,” said Collins. “Paula’s willingness to step up to the position as interim executive director when we needed her speaks to her character. She will continue to be a huge asset to our organization and, along with the fantastic staff now in place, ANA will thrive,” said former ANA President and current board member Pam Mox.

“I’m very happy for her and it is well deserved,” she said. Casey has been interim for 10 months, since former executive director John Fearing stepped into a less demanding position following health concerns. Since then, she has been instrumental in implementing vital training seminars for members and working with lobbyist John Moody and the legislative committee on current issues affecting Arizona newspapers. “Paula knows the newspaper business. She has already made some key changes to the organization and has demonstrated the skill, talent and drive as interim executive director to effectively lead ANA,” commented board member Ginger Lamb. “She brings a lot of knowledge about the operational parts of the association and has worked hard on outreach to our members over the past year,” said Wolfe. “It’s the most enjoyable part of the job -- going out and visiting member newspapers. I want to touch

as much of the state as I can,” Casey said. Casey began her career at ANA as an executive assistant in 1996 and was promoted to business manager

BY BETH SHAPIRO JEWISH NEWS OF GREATER PHOENIX

group networks and coalitions and to motivate dialogue. The mission of the Jewish News, building community through communication, is very much congruent with our mission. The Newmark and Eckstein families carry on that legacy serving a very diverse community.” In 1961, Eckstein’s parents, Pearl and Cecil Newmark, bought the paper from M.B. Goldman Jr.,

deeply value the corporate and editorial independence that enables us to report on events without favoritism or bias.” “I wonder if the founders anticipated that as each issue is published, it becomes part of an historical record. Our pages are filled with stories about our community and about relevant issues in many communities with which we interact.”

just a few years later. Casey is a 1978 graduate of Arizona State University and has lived in Arizona almost all of her life.

Executive Director Paula Casey, pictured above, presents the Arizona Press Women’s Outstanding Writing Award to Gail Fisher during the APW 2008 state conference.

Jewish News wins community award, celebrates legacy If you have a chance to examine the large, bound volumes of newspapers lined up on the shelves of the Jewish News office, you can begin to understand the community treasure trove that is the Jewish News of Greater Phoenix. From Jan. 15, 1948, to the present, those remarkable pages take readers through a mesmerizing and magical 60-year odyssey of a fastgrowing Jewish community. For their commitment to community, Jewish News and its owners Florence and Paul Eckstein, and Pearl and the late Cecil Newmark received the 2008 RosaLee Shluker Community Service Award from American Jewish Committee, Arizona Chapter, at a tribute dinner on May 18. Jewish News is the first community organization to receive the award, which in the past has been presented to an individual. “The words ‘community’ and ‘communication’ begin with the same Latin root word, com, which is to bring together,” Rabbi Maynard Bell, AJC executive director, told a crowd of nearly 150. “I believe that’s the role that the Jewish News plays as a bridge and a cohesive force in our community.” He explained that AJC prides itself on being a bridge-building institution. “We try to create inter-

Photo by Mark Gluckman

Jewish News owners Paul and Flo Eckstein, at left, and Pearl Newmark, right, who owned the paper from 1961 to 1981 with her husband, the late Cecil Newmark.

who founded the paper in 1948. Flo and Paul Eckstein took over the paper in 1981. “My family is privileged to have been (the newspaper’s) owners and publishers for 48 of those years. We

Paul Eckstein, a Phoenix lawyer, expressed his admiration for the hard work and dedication shown by Flo and her staff for having never missing a printing deadline. “Attorneys are often able to

extend deadlines by obtaining continuances through the kindness of judges and other attorneys,” he remarked. “But there are no such extensions for Jewish News. The paper must be sent to the printer no matter what by Wednesday of each week.” Bell also read a proclamation by Phoenix Mayor Phil Gordon declaring May 18, 2008 Jewish News of Greater Phoenix Day in Phoenix for “exemplary service to the community and the Jewish people” by Jewish News and for the “contributions to Jewish life in the Valley” by the Newmarks and the Ecksteins. In addition to Bell, others who spoke included Richard Sideman, AJC’s national president; Stephen Bressler, AJC board president; and David Bitan, director of the Jewish Federation of Greater Phoenix’s Israel Center. Jerry Lewkowitz served as master of ceremonies. Dinner guests saw a portion of a television program about Jewish News that aired May 15 on Horizon, KAET-TV’s public affairs show, which featured Flo Eckstein and her mother, Pearl Newmark. The video can be viewed in its entirety through a link on www.jewishaz.com. Earlier this month, Newmark was honored by Hadassah Valley of the Sun Chapter for her many leadership roles, including founding president of Phoenix Hadassah. Visit the Jewish News Web site at www.jewishaz.com.

June ■ April 2008

ANA awards celebrate excellence in newspaper advertising

Old friends reminisced, new friends were made and everyone got a good laugh at the Arizona Newspapers Association 2008 Excellence in Advertising awards reception. Highlights of the evening can also be found on the ANA Website at www.ananews.com/video.

Ann Haver-Allen of the Rim Country Gazette shares a drink with Payson Roundup Advertising Manager Bobby Davis.

Brenda Dahe, Tom Arviso and Vernon Yazzie of the Navajo Times

Byron Marlow, Krystal Grassmann and Aaron Castiglione, all from the East Valley Tribune, enjoy the evening’s festivities.

White Mountain Independent’s Tauni Newman accepts an award from ANA President John Wolfe.

Dean Steeves from the Laughing Stock Comedy Company introduces the game show contestants (Lesley Abrams and Brendan Murphy of Laughing Stock) and their respective buzzers (seated): Steve Escobido, The Arizona Republic and Nadia Cerini Goldstein, Arizona Capitol Times while standing by is the game show orchestra, consisting of Orlando Benally, Navajo Times; Juliana Norvell, Arizona Capitol Times; and Dan Courtis, The Sun.

June 2008 ■ ANAgrams

Newspaper advertising professionals take home tons of awards at Arizona Newspapers Association’s 2008 Excellence in Advertising Competition #1 BEST BLACK & WHITE AD

Non-daily, circ. under 3,500 1. Coolidge Examiner 2. Arizona Range News 3. Lake Powell Chronicle Non-daily, circ. 3,500 to 10,000 1. White Mountain Independent 2. Rim Country Gazette 3. Payson Roundup Non-daily, circ. 10,000+ 1. Green Valley News and Sun 2. Catholic Sun 3. West Valley View Daily, circ. under 25,000 1. Casa Grande Dispatch 2. Sierra Vista Herald 3. Kingman Daily Miner Daily, circ. 25,000+ 1. East Valley Tribune 2. East Valley Tribune 3. East Valley Tribune

#2 BEST COLOR AD

Non-daily, circ. under 3,500 1. Verde Independent/Bugle 2. Florence Reminder and Blade-Tribune 3. Coolidge Examiner Non-daily, circ. 3,500 to 10,000 1. White Mountain Independent 2. Payson Roundup 3. Fountain Hills Times Non-daily, circ. 10,000+ 1. Arizona Daily Wildcat 2. Navajo Times 3. Green Valley News and Sun Daily, circ. under 25,000 1. Sierra Vista Herald 2. Daily News-Sun 3. Sierra Vista Herald Daily, circ. 25,000+ 1. Arizona Daily Star 2. East Valley Tribune 3. The Arizona Republic

#3 BEST PAID AD SERIES (BLACK & WHITE)

Non-daily, circ. under 3,500 1. The Copper Era 2. Arizona Range News 3. Coolidge Examiner Non-daily, circ. 3,500 to 10,000 1. Rim Country Gazette 2. Sedona Red Rock News 3. White Mountain Independent Non-daily, circ. 10,000+ 1. Green Valley News and Sun 2. West Valley View 3. Navajo Times Daily, circ. under 25,000 1. Sierra Vista Herald 2. Casa Grande Dispatch 3. Sierra Vista Herald Daily, circ. 25,000+ 1. East Valley Tribune 2. East Valley Tribune 3. East Valley Tribune

#4 BEST PAID AD SERIES (COLOR)

Non-daily, circ. under 3,500 1. Verde Independent/Bugle 2. Lake Powell Chronicle 3. Coolidge Examiner Non-daily, circ. 3,500 to 10,000 1. White Mountain Independent 2. White Mountain Independent 3. Payson Roundup Non-daily, circ. 10,000+ 1. Navajo Times 2. Sonoran News 3. Surprise Today Daily, circ. under 25,000 1. Mohave Valley Daily News 2. Sierra Vista Herald 3. Sierra Vista Herald Daily, circ. 25,000+ 1. East Valley Tribune 2. The Arizona Republic 3. East Valley Tribune

#5 MOST EFFECTIVE USE OF SMALL SPACE

Non-daily, circ. under 3,500 1. Coolidge Examiner 2. San Pedro Valley News-Sun 3. Verde Independent/Bugle Non-daily, circ. 3,500 to 10,000 1. White Mountain Independent 2. Payson Roundup 3. Fountain Hills Times Non-daily, circ. 10,000+ 1. Green Valley News and Sun 2. West Valley View 3. West Valley View Daily, circ. under 25,000 1. The Daily Courier 2. Casa Grande Dispatch 3. Sierra Vista Herald Daily, circ. 25,000+ 1. East Valley Tribune 2. East Valley Tribune 3. Arizona Daily Star

#6 BEST CLASSIFIED SECTION Non-daily, circ. under 3,500 1. The Copper Era 2. Verde Independent/Bugle Non-daily, circ. 3,500 to 10,000 1. Fountain Hills Times 2. Sedona Red Rock News 3. Eastern Arizona Courier Non-daily, circ. 10,000+ 1. Green Valley News and Sun 2. Catholic Sun 3. West Valley View Daily, circ. under 25,000 1. Sierra Vista Herald 2. The Sun (Yuma) 3. Casa Grande Dispatch Daily, circ. 25,000+ 1. East Valley Tribune

#7 BEST SPECIAL SECTION

Non-daily, circ. under 3,500 1. Lake Powell Chronicle 2. Coolidge Examiner 3. Florence Reminder and Blade-Tribune Non-daily, circ. 3,500 to 10,000 1. Sedona Red Rock News 2. White Mountain Independent 3. Payson Roundup Non-daily, circ. 10,000+ 1. Green Valley News and Sun 2. Navajo Times 3. Sonoran News Daily, circ. under 25,000 1. Casa Grande Dispatch 2. Kingman Daily Miner 3. Sierra Vista Herald Daily, circ. 25,000+ 1. The Arizona Republic 2. East Valley Tribune 3. East Valley Tribune

#8 BEST WEB SITE BANNER AD Non-daily, circ. under 3,500 1. San Pedro Valley News and Sun Non-daily, circ. 3,500 to 10,000 1. White Mountain Independent 2. Fountain Hills Times 3. Big Bug News Non-daily, circ. 10,000+ 1. West Valley View Daily, circ. under 25,000 1. The Daily Courier 2. Casa Grande Dispatch Daily, circ. 25,000+ 1. East Valley Tribune

#9 BEST NEWSPAPER PROMOTION AD, SERIES OR SECTION Non-daily, circ. under 3,500 1. Arizona Range News 2. Lake Powell Chronicle 3. Coolidge Examiner Non-daily, circ. 3,500 to 10,000 1. Payson Roundup 2. Fountain Hills Times 3. Jewish News of Greater Phoenix Non-daily, circ. 10,000+ 1. The Business Journal 2. West Valley View 3. Green Valley News and Sun Daily, circ. under 25,000 1. The Sun 2. The Daily Courier 3. Sierra Vista Herald Daily, circ. 25,000+ 1. The Arizona Republic 2. The Arizona Republic 3. East Valley Tribune

#10 BEST CLASSIFIED PROMOTION

Non-daily, circ. under 3,500 1. Lake Powell Chronicle 2. Coolidge Examiner 3. Florence Reminder and Blade-Tribune Non-daily, circ. 3,500 to 10,000 1. White Mountain Independent 2. Payson Roundup 3. Sedona Red Rock News Non-daily, circ. 10,000+ 1. Vail Sun 2. West Valley View 3. Navajo Times Daily, circ. under 25,000 None awarded Daily, circ. 25,000+ 1. The Arizona Republic 2. East Valley Tribune

#11 BEST PRO BONO PUBLIC SERVICE AD

Non-daily, circ. under 3,500 1. Coolidge Examiner 2. Lake Powell Chronicle: Help! – Marty Sisk Non-daily, circ. 3,500 to 10,000 1. Sahuarita Sun 2. Payson Roundup 3. Rim Country Gazette Non-daily, circ. 10,000+ 1. West Valley View 2. Green Valley News and Sun 3. Green Valley News and Sun Daily, circ. under 25,000 1. Sierra Vista Herald 2. The Sun 3. The Daily Courier Daily, circ. 25,000+ 1. East Valley Tribune

GENERAL EXCELLENCE

Non-daily, circ. under 3,500 1. Coolidge Examiner 2. Verde Independent/Bugle 3. Lake Powell Chronicle Non-daily, circ. 3,500 to 10,000 1. White Mountain Independent 2. Payson Roundup 3. Fountain Hills Times Non-daily, circ. 10,000+ 1. Green Valley News and Sun 2. West Valley View 3. Navajo Times Daily, circ. under 25,000 1. Sierra Vista Herald 2. Casa Grande Dispatch 3. The Daily Courier Daily, circ. 25,000+ 1. East Valley Tribune 2. The Arizona Republic 3. Arizona Daily Star

A detailed list of winners can also be found on the ANA Web site: www.ananews.com

ANAgrams ■ June 2008

Why advertising during a recession is good business BY ROBERT EVANS WILSON, JR. A few years ago when my wife was expecting our second son, we realized it was time to move our first born out of the nursery and into a regular bed. So, on a Saturday afternoon, we retrieved my old bunk-beds from my parent’s attic. All we needed to do was buy a couple of new mattresses. The following morning, as we lingered over coffee and the Sunday paper, my wife pointed to several ads and exclaimed, “Look at all these sales. We picked the perfect time to buy a new mattress!” Being in the advertising business, I chuckled, and said, “Honey, that’s the beauty of advertising. Mattresses are always on sale, but no one ever notices that until they’re in the market for one.” Once buyers are ready to enter the market for a particular item, their attention to advertising for that product is heightened. It’s information they want, and the questions on their minds are: “Who has the best product? Who has the best price? and Where can I buy it?” This phenomenon is known as Ready-to-Buy and occurs at different times for different people. If a company is not communicating with them when they enter the market, then that company will not be considered in the buying decision. This fact is just as true during a recession.

Sometimes we need to remind ourselves what the short-term benefits of advertising are -- during good times or bad -- it creates sales immediately; it generates added business from current customers; and it brings in new leads and prospects. Then there is the long-term benefit of advertising: it works cumulatively. The more familiar people become with a brand, the more favorable they feel toward it, and the more likely they are to buy it. In other words, people don’t like to do business with strangers. And, since the owners and staff of a company can’t personally meet all their prospective customers in advance, their advertising must do this for them. Maintaining brand recognition should be considered an on-going business investment. The moment it stops -- it begins to lose power immediately -- future sales are in jeopardy. Studies have shown that it takes four to six months to see the results of an advertising program. Cutting back during a down-turn is like throwing away your investment. Maintenance today costs much less than rebuilding tomorrow. This doesn’t mean advertisers shouldn’t change anything. In fact, they should work to get the most out of their advertising dollars by eliminating emotion-based, image-building advertising and using instead informative ads that demonstrate

New

Looking to boost your online revenue?

Get Flash spec ads for the Web that your staff can easily edit—no experience needed—with AdBuilder.com Web Source.

So what are you waiting for? Call and ask for a demo. 800.245.9278, ext. 5324 • sales_builder@multiad.com

their product’s superiority. Perhaps the best reason to keep advertising during a recession is that it may actually provide an opportunity for companies to dominate their market. Many businesses make the mistake of assuming that because money is tight everywhere, customers will be spending less and therefore money spent on advertising will be wasted. Another false assumption is that it’s safe to reduce the advertising budget if the competition is reducing theirs. However, research has revealed that companies maintaining or increasing advertising during periods of economic slow-down will boost market share. Some companies will even see an increase in sales

over their competitors who decrease advertising. As we weather the current economic challenges of high gasoline prices and a real estate slump, you can already see many leading companies increasing their advertising budgets. The benefit is clear, when fewer competitors are advertising, the ones that continue or increase their advertising become more visible to the consumer, and that could be -- you! Robert Wilson is an awardwinning motivational speaker and marketing consultant who has earned eight SouthStar advertising awards from the American Marketing Association. Contact Robert at www.jumpstartyourmeeting.com.

Publisher named Gaylord Professor N. Christian Anderson III, who led the Orange County Register to two Pulitzer Prizes as editor and later became the newspaper’s award-winning publisher, will join Arizona State University this fall as the Edith Kinney Gaylord Visiting Professor in Journalism Ethics. Anderson, who was named the Publisher of the Year by Editor & Publisher magazine last year, will teach two journalism ethics courses at the Walter Cronkite School of Journalism and Mass Communication during the fall semester. He will be the third Gaylord Visiting Professor at the Cronkite School, following former St. Louis Post-Dispatch Editor Ellen Soeteber and former Akron Beacon Journal Publisher James Crutchfield. The Edith Kinney Gaylord Visiting Professorship in Journalism Ethics, named in honor of the late pioneering newswoman, was created with a generous gift from the Ethics and Excellence in Journalism Foundation of Oklahoma City. Gaylord created the foundation in 1982 to improve the quality and ethical standards of journalism. Anderson became editor of the Register in 1980 at age 30. He is credited with turning the newspaper into one of the nation’s largest and most well respected. Under his leadership, the Register won its first Pulitzer Prize, awarded for photography for cover-

age of the 1984 Summer Olympics. Five years later, the newspaper won the Pulitzer for specialized reporting for its investigation of night goggles used by the military. Anderson is credited with pushing a series of newsroom innovations, including the bold use of color, photography and graphics. The National Press Foundation named him Editor of the Year in 1989. In 1990, Anderson became executive editor of Freedom Newspapers Inc., the media corporation that owns the Register, and two years later he was named the newspaper’s executive vice president and associate publisher. Anderson left the Register in 1994 to become publisher of the Colorado Springs Gazette. He returned to the Register as publisher and chief executive officer in 1999, and was named senior vice president of Freedom Communications in 2001. He stepped down from the positions in September. “I am delighted to join the outstanding faculty of the Cronkite School and to have this opportunity to help students think about the many ethical challenges that journalists face,” Anderson said. “In this time of change for news organizations, the one constant is the demand from customers for information that is credible and reflective of the fullness of the communities where they live.”

June 2008 ■ ANAgrams

Ten Reasons Newspapers Deliver for Political Campaigns A diversified marketplace of ideas demands a targeted mix of media to get a campaign message across efficiently and effectively. But to be successful, consultants also have to employ other timetested advertising mediums like newspapers. Here are 10 reasons why newspapers should be part of the campaign media mix. Use this information to help strengthen you position with political consultants.

and buying needs. You can always call newspapers directly. Most have their own trained political sales staff.

9. All politics is local

Voters know newspapers are the place to go to find out what’s going on in their communities. They know that unlike television or radio news programs, newspapers cover local issues every day of the week. And they know with a newspaper, they’ll get real, indepth coverage of the local issues most important to them. The same issues that often determine how they’ll vote on Election Day.

1. Newspaper readers are voters

In the 2004 presidential election, 9 out of 10 newspaper readers cast a ballot. In the 2006 mid-term elections, when voting is typically much lighter, newspaper readers still delivered the vote, with more than 8 out of 10 newspaper readers going to the polls.

2. Newspapers are credible

Voters look to newspapers for the information they need to make up their minds about candidates and issues. Newspapers rank second only to television among voters when it comes to providing the most helpful information about state & local elections. Newspaper advertising gives a campaign an aura of credibility and respectability that’s unmatched.

3. Newspapers consistently reach voters

Voters consistently look to newspapers to help make up their minds about how they’ll vote. While the perceived usefulness of other media rises and falls as the campaign progresses, newspapers maintain their strength for influencing voter opinion. Voters count on newspapers to deliver the whole story about the candidates and issues, from the earliest moments of the campaign right up until Election Day.

4. Newspapers reach crucial undecided voters

The conventional wisdom among consultants says that only 10-15% of the electorate is typically up for grabs at the end of any campaign. But in reality, that number is much higher. That’s because while only 10-15% of voters may be truly “undecided,” many more are far from certain about their vote. Among those

who say they experience some indecision, three out of four are regular newspaper readers. Newspapers can put your message in the hands of this crucial constituency.

endorsements, issue clarification, and candidate comparisons. Candidates can also use a compelling newspaper ad to generate interest from the press and garner valuable earned media opportunities.

5. Newspapers are reliable

8. It’s easy to advertise in newspapers

Nobody reads the newspaper to escape from reality, as is often the case with television and radio. And unlike annoying telephone calls, people actually enjoy reading newspapers. Newspaper readers seek out in-depth, detailed political information. With newspaper in your media mix, you can be sure your ad dollars have been well spent.

Placing political ads in newspapers has never been easier. Typically the media buy can be completed with a single order and check. Nearly every state has its own press association that can help you with all of your planning

10. Newspapers are an essential part of a successful media mix

Broadcast, direct mail, and phone calls are all still important, but you also have to put money into other proven and effective advertising mediums like newspaper. In fact, newspaper ranks second only to television among voters when it comes to providing the most helpful information about state & local elections.

Source: Newspaper Association of America

6. Newspapers make targeting easy

Today’s newspapers can deliver the message right to the doorsteps of the voters you need to reach. Most major metropolitan newspapers have established sections based on geographic zones and can target a pre-printed flier or brochure for insertion and delivery within a specific zip code. Many can target delivery down to the census tract, block, or even house by house. You can have your message delivered in a flyer or brochure, on a “Post-it” note placed on the front page, or even on the poly/delivery bag in which the newspaper arrives. Poly/delivery bags are especially useful for getting out the vote on Election Day.

7. Newspapers provide more information to voters

Use newspapers to highlight

This article was reprinted from ANA’s political marketing piece. Get your copy by calling (602) 261-7655 ext. 110.

ANAgrams ■ June 2008

Get a job!

Visit our JobBank online at www.ananews.com/jobbank Or e-mail your job listing to p.collins@ananews.com CIRCULATION/MARKETING PROFESSIONAL. Newspaper Circulation Sales/ Marketing Professional needed for independent group. A.M., ABC daily, weeklies and specialty publications in growing communities in Arizona. We are looking for the right person that could help maximize our circulation growth in home delivery and single copy, and be promotable to top spot in the future. Adult carrier, mail and single copy knowledge helpful. Understanding of Alternate Delivery distribution desirable. Pre-employment drug test. Send resume, references and salary requirements to: Annette Weaver, Human Resources Casa Grande Valley Newspapers Inc. P.O. Box 15002 Casa Grande, AZ 85230-5002 or e-mail aweaver@TriValleyCentral.com. (May 27) SPORTS REPORTER. The Sierra Vista Herald and Bisbee Daily Review is seeking a sports reporter. Duties include covering three local high schools, outdoor and indoor non-scholastic sports, features, column writing, copy editing and page design. The ideal candidate will have a passion for sports and for the written word, and be self-motivated. The reporter also should be organized and efficient, both in working and writing. Experience with Quark Xpress or Adobe InDesign, familiarity with sports and writing about them, knowledge of AP Style, willingness to work flexible hours. The Sierra Vista Herald and Bisbee Daily Review are award-winning newspapers that have a total circulation of more than 10,000 daily. If interested, please e-mail or send a resume and at least five writing samples to: Matt Hickman, Sports Editor, sports@svherald.com. (May 16) COMMERCIAL PRINTING PERSONNEL. Heidleberg Printmaster 74 experience preferred. Immediate opening for experienced job pressman skilled with small offset presses, such as Heidleberg, TOK, KORD, etc. Other positions for bindery, cost analysis and customer service experienced professionals. Emphasis on teamwork, maintenance, training and deadlines. Competitive pay and benefits, includ-

ing 401k. Must pass pre-employment drug test. Send resume, references and salary requirements to : Annette Weaver, Human Resources Casa Grande Valley Newspapers Inc. P.O. Box 15002 Casa Grande, AZ 85230-5002 or e-mail aweaver@TriValleyCentral.com. (May 16) ADVERTISING SALES. Let your ability and motivation take you to new heights. One of the best career opportunities in Flagstaff, Arizona. Business to business relationship selling where you help businesses grow. Service existing advertisers and develop new accounts for area publications. Fast passed, highly creative work that gets you out from behind the desk. This is a full-time position with excellent benefits and earning potential for an experienced sales person. Send resume to: Publisher Navajo Hopi Observer 2224 Cedar Ave., Suite 2 Flagstaff, AZ 86004 or e-mail: dwells@williamsnews.com. (May 15)

EDITORIAL ASSOCIATE. North Central News Inc., publisher of three community monthly newspapers, is seeking a part-time to full-time editorial associate for its Scottsdale and Tempe publications. Job duties include developing and writing original stories for each publication as well as assisting with compiling and formatting submitted news. East Valley residency is a plus. While some flexibility will be allowed for working from home, some weekly in-office attendance will be required Expected hire date is mid-June, with transition to full-time work expected by Aug. 1. Health insurance is provided for employees working 30 hours or more. Salary offer based on experience and demonstrated skills in news gathering, editing, AP style, etc. Send resume, clips and salary requirements to: North Central News Inc. Attn: Teri Carnicelli 5308 N. 12th St., Suite 402 Phoenix, AZ 85014 (May 11)

Advertising Sales Let your ability and motivation take you to new heights. One of the best career opportunities in Flagstaff, Arizona. Business to business relationship, selling where you help businesses grow. Service existing advertisers and develop new accounts for area publications. Fast paced, highly creative work that gets you out from behind the desk. This is a full-time position with excellent beneﬁts and earning potential for an experienced sales person. Send resume to: Publisher @ Navajo Hopi Observer 2224 E. Cedar Ave., Suite 2, Flagstaff, AZ 86004 dwells@williamsnews.com

ANA Calendar June 20, 2008 • Deadline for BNC entries July 25, 2008 • Deadline for FOI and HOF nominations September 8-11, 2008 • APME 75th Anniversary Conference, Las Vegas October 10-11, 2008 • ANA Fall Convention @ Walter Cronkite School of Journalism and Mass Communication, Arizona State University, Downtown Phoenix November 21, 2008 • Cronkite Luncheon, Biltmore, Phoenix

ANA Legal Services Advertising and Newsroom AnswerLine

(602) 296-0955 First Amendment Media Hotline

(602) 351-8000 HR Hotline

(602) 257-5200

These calls are FREE for members of ANA newspapers.

June 2008 ■ ANAgrams

ANA 2008 Fall Convention

OCTOBER 10-11 Get your toolbox equipped for a changing news media industry! For the advertising sales force: Multi-Media Street Fighting 2008, Great Ideas Roundtable, Web-related Revenue Generation For the journalist: Multi-Platform Journalism, Writing for the Web, Video Editing, Nuts & Bolts of the “Wired” journalist, Web-Related Legal Issues, and much, much more!

Is yolubrox too dy? rea

Today’s New Media

Ladies and Gentlemen... Start Your Engines! Every AzCAN or 2by2 Network Ad you sell brings you closer to the Winner’s Circle

The Lead Car at close of business August 22nd will take a Victory Lap and collect $500! Watch the Race at www.ananews.com/bonus Watch for Special PIT STOP Prizes along the way! *a new ad is one that has not run in the statewide network programs during the past eight weeks. Copy changes do not qualify as a new ad. **Ads must originate from the participating newspaper. ‡Ties to be determined by a drawing. In the event of a tie prize money will be split.