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MARCH 2009

Wisdom of early Arizona newspaper publishers can help the industry survive through its darkest days Kevin R. Kemper University of Arizona

TUBAC—Newspapers don’t have to die. Just ask early publishers of Arizona newspapers.

The first newspapers in Arizona were businesses, with the intent to make a profit, while providing a public service to citizens. The publishers knew they had to offer a valuable product that people would purchase and use, or they would be out of business.

On March 7, I went to a sesquicentennial celebration in Tubac for The Weekly Arizonian, first published on March 3, 1859, by Edward Cross. Elizabeth and Jim Pagels of Tucson recreated the publishing of that first newspaper.

In the top left corner of the left column, the first words published under the masthead of that first issue of an Arizona newspaper said: “THE ARIZONIAN: A WEEKLY PAPER. DEVOTED TO THE GENERAL INTERESTS OF ARIZONA.” First, the newspaper industry will survive when it is “devoted to the general interests of Arizona.” This is The press that printed the first issue of the Weekly Arizonian still continued on page 3 functions, and is located in Tubac’s Presidio Park.

Postage rate increase will adversely affect newspapers; Contact your legislators now On Feb. 10, the U.S. Postal Service proposed new rates which impose a postage rate increase greater than the rate of inflation on newspapers, with some rates rising as much as 11 percent. The Postal Service also proposed a new rate incentive program that would reward national and local saturation advertising mailers with a 4 cent / per piece discount. While the Postal Regulatory Commission approved the new rates on Mar. 16, it said that it did not have enough information in its expedited review of the rates to determine if the rates violated the law under the Postal Accountability and Enhancement Act. The Newspaper Association of

America is exploring options, but a regulatory remedy may not present itself for some time.

These new rates will go into effect on May 11, 2009.

The new rates systematically discriminate against the High Density rates used by newspaper TMC programs and favor newspapers’ saturation mail competitors. For example, the per piece rate increase for Standard High Density flats is 5.4 percent while the increase for Saturation is 1.4 percent. The rate differential is much more pronounced for the heavier pieces that newspapers typically mail, with the High Density pound rates increasing by as much as 11 percent more

than the Saturation pound rate.

To illustrate the wide gap that has developed between newspapers’ rates and the rates of our saturation mail competitors: a Standard A carrier route Saturation 5-ounce package will cost $179.25 per thousand to mail at the local post office. The identical package going at High Density rates will cost $209.75 or 17 percent more.

These unreasonable rates will place newspapers at a substantial competitive disadvantage to our national and local saturation advertising mail competitors. A government enterprise should not interfere with the competition for advertiscontinued on page 2

March 2009 ■ ANAgrams

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What if newspapers were invented today?

Ken Paulsen Newseum

I can see the headlines now: “Cutting-edge newspapers threaten Google’s survival.”

I can understand why newspapers are not viewed as trendy today. After all, they were really the iPods of 1690.

But humor me, and consider this alternate history: Imagine if Gutenberg had invented a modem rather than a printing press, and that for centuries all of our information had come to us online.

Further, imagine if we held a press conference announcing the invention of an intriguing new product called the “newspaper.”

That press conference might go something like this: We’re pleased to announce a new product that will revolutionize the way you access information. It will save you time and money and keep you better informed than ever before.

Just consider the hours you’ve spent on the Internet looking for information of interest to you. We’ve hired specialists who live and work in your hometown to cull information sources and provide a daily report tailored to your community, your friends and your neighbors.

We also know that you sometimes wonder whether you can trust the information you see online. We plan to introduce a painstaking new process called “fact-checking” in which we actually verify the information before we pass it along to you.

In addition to saving time online, you’ll also save money. You won’t need expensive color ink cartridges or reams of paper because information will be printed out for you in full color every day.

You’ll also save money on access charges and those unpleasant fights over who gets time on the computer because this product will be physically delivered

to your home at the same time each day, for less than what you would tip the guy from Pizza Hut. You worry about your kids stumbling across porn on the Internet, but this product is pre-screened and guaranteed suitable for the whole family.

And in a security breakthrough, we guarantee newspapers to be absolutely virus-free, and promise the elimination of those annoying pop-up ads.

It’s also the most portable product in the world, and doesn’t require batteries or electricity. And when the flight attendant tells you to turn off your electronic devices, you can actually turn this on.

To top it all off, you don’t need a long-term warranty or service protection program. If you’re not happy with this product on any day, we’ll redesign it and bring you a new one the next day.

I can see the headlines now: “Cutting-edge newspapers threaten Google’s survival.”

My point, of course, is that newspapers remain an extraordinary information bargain, and we shouldn’t be selling them short or lose sight of the qualities that make American journalism so critical to our democracy.

When we strive every day to publish reports of integrity and balance, when we ask the tough questions, when we fight to keep the public’s business public and when we provide the kind of thorough and balanced reporting that is the lifeblood of a democracy, we fulfill our promise to that first generation of Americans who believed that one of the best ways to guarantee a democracy was a free and vigorous press.

There are people counting on us.

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Will the postage rate increase affect your newspaper? ing in local markets.

Furthermore, all newspapers in this economic climate are under extreme pressure to reduce their costs. Alternate delivery firms are using the new rates to convince newspapers to move TMC products out of the mail. This places the $800 million that we spend on postage for TMC products at risk during a time when the U.S. Postal Service is losing massive amounts of money.

Please contact your representatives and senators and ask that they contact the U.S. Postal Service to express concern over these new rates and encourage the Postal Service to fix the problem by treating daily newspaper customers the same way as it treats newspapers’ saturation mail competitors.

ANAgrams ■ March 2009

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Wisdom of early Arizona newspaper publishers can help the industry survive through its darkest days a long-standing concept, rooted in the obligations of rights protected by the First Amendment of the U.S. Constitution.

“I believe that the public journal is a public trust; that all connected with it are, to the full measure of their responsibility, trustees for the public; that acceptance of a lesser service than the public service is betrayal of this trust,” wrote Walter Williams, the first dean of the first journalism school at the University of Missouri, in “The Journalist’s Creed.”

That means that the people rely upon newspapers to give them the information necessary to function in and preserve democracy.

Without newspapers, the average person would not have access to important information. Despite the fad of the Internet, most people do not know how to use online information to put together a concise, accurate picture of what is happening. Journalists are necessary to tell that story.

The next words in The Weekly Arizonian foreshadow the business model for newspapers. It reads, “TERMS.” This is an offer for a contract with the public, which accepts that contract through subscriptions and advertising.

So, second, the newspaper industry survives when it states unambiguous terms to the public and keeps those promises, and when the public keeps its part of the bargain, too.

Circulation was the first term in the first newspaper. It cost $3 for an annual subscription to the first newspaper in Arizona. Over the years, some newspapers found it profitable to mail free papers or to put all of its content for free online, while promising advertisers more eyes to view their ads. This might

work during boom times, but not during recessions or depressions.

Losing circulation revenues keeps newspapers from printing and distributing papers when ad counts are thin.

People are willing to pay $2 for a bottle of soda each day, and more than that for gourmet coffee from places like Starbucks, but complain when the newspaper charges 75 cents per copy. I wonder if they are saying that they value the caffeine more than the information they get in the newspaper. Maybe our newspapers need more caffeinelike kick.

If newspapers are devoted to the public trust and provide a valuable product, then the public will be willing to pay a fair price. At least, that’s what the early Arizona publishers believed.

The other financial term addressed by the publisher of The Weekly Arizonian was advertising.

The rates were published in that first bit of the first paper, which included at least 42 advertisements.

Now, Cross only published 21 issues before selling The Weekly Arizonian. When one paper dies, another one will be born and live.

Journalism and the newspapers that carry it continue into the future.

Third, newspapers survive when they adapt during economic and social situations that are beyond their control. For instance, John P. Clum, the first publisher of The Tombstone Epitaph, published an article headlined “NEWSPAPER PROFITS” in the first issue of that paper on May 1, 1880. He complained about the rise in paper, and then wondered if newspapers could become producers of that paper to contain costs.

Rather than complaining about problems like global economic

meltdowns and intrusions of other technologies and media, newspapers can function as a public trust and assert solutions to those problems. Join hands with local business and civic leaders to figure out ways to move forward the economy.

Some of us seek new business models for newspapers, and perhaps those will help. But my brief examination of early newspapers in Arizona suggests a return to at least some of the old business model – stating terms to the public creates a contract, whereby the newspaper promises to serve that public trust with strong journalism, and the public promises to support the newspaper with its subscriptions and advertising.

It’s a 150-year-old relationship in Arizona that can and must be preserved.

Kevin R. Kemper, Ph.D., J.D., is an assistant professor at the School of Journalism at The University of Arizona in Tucson.

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March 2009 ■ ANAgrams

Begody wins Scripps Howard collegiate reporting prize

Candace Begody, a senior journalism major from the University of Arizona, has won the Scripps Howard Foundation collegiate reporting prize trip to Japan and South Korea.

Begody helped found a student chapter of the Native American Journalists Association and created Native Perspectives, a news journal. She has interned at the Navajo Times in Window Rock, Ariz., The Missoulian in Montana, The Detroit News and the Tucson Citizen. Last year she won a scholarship from the Arizona Newspapers Association. Begody is from the Navajo Nation at Ganado, Ariz.

The Roy W. Howard National Collegiate Reporting Competition, established in 1984 in cooperation with the Indiana University School of Journalism, honors the memory of the journalist who led Scripps Howard Newspapers from 1922-1953 and United Press International from 1912-1920.

The expenses-paid trip will be led by Bradley J. Hamm, dean of the journalism school at Indiana University. Travel begins June 13 and concludes June 27.

“We are honoring the legacy of Roy Howard with this reporting award because he lived a global life as a reporter and editor long before most journalism schools taught about international reporting,” said Dr. Hamm. “These young journalists will have the opportunity of a lifetime to learn about the media and culture of Japan and South Korea.”

There were a total of nine winners, whose entries collectively represent print and broadcast journalism of their published and/or broadcast work and an essay , and multimedia studies, were chosen for the quality about their interest in international affairs.

Add it up for yourself: Downturn = opportunity

Do you know what a Model T is?

Of course you do. Who doesn’t? It’s the car that put America on wheels. It was the product of some of the greatest manufacturing innovations. It changed the world.

Do you know what a DA Master is?

Unless you’re a classic car fan, probably not. It’s one of America’s many forgotten cars. However, the story of the DA Master can teach us a lot right now. One of the most important lessons is how to invest successfully when the economy looks downright depressing.

You see, the DA Master was Chevrolet’s top seller in 1934. It was a huge success. Sales of the car pushed General Motors (owner of Chevrolet) into the #1 spot for U.S. automakers.

Here’s the thing, GM didn’t necessarily make better cars during the Depression. GM didn’t charge any significantly lower amount. The difference was GM didn’t stop marketing its cars aggressively.

GM stayed in front of the eyes of its customers.

Consumer confidence in the long-term health of companies is influenced by the amount of advertising and marketing for the companies, a Nielsen IAG study reports. That could explain why a recent survey of press associations reveals a 13.8 percent increase in January and February 2by2 ads over the same period last year.

A tough economic landscape is not the time to step back on marketing efforts. Focus your resources on driving your customers to your products by reminding them of this basic fact.

When a recession hits, the consumers don’t go away and your marketing plan shouldn’t either. As a matter of fact, experts suggest increasing your marketing efforts and at a minimum maintain your current marketing budget during an economic downturn. Consumers don’t stop buying and you shouldn’t stop marketing.

ANAgrams ■ March 2009

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How ad optimization could offer a lifeline to newspapers Dan Neil Los Angeles Times he says, is “up for grabs.”

This promises to be the Silent Spring for big print Great. That’s awesome. Now how are you going to media. Already this year we’ve lost the Rocky Mounsave my newspaper? tain News and the Seattle Post-Intelligencer. Dozens The firm specializes in an of other papers have been driven arcane technology called ad to the brink by double-digit losses optimization, which addresses a in circulation and print advertismajor leak in the online rowboat: ing revenue and an overburden About three-quarters of ad invenof untenable corporate debt. My tory goes unsold by publishers. To beloved L.A. Times, owned by the fill those spaces, publishers turn to bankrupted Tribune Co., is bleedad networks, whose automated sysing reporters and editors from every tems try to approximate the right orifice, despite the fact that the kind of ad for the particular audipaper’s readership -- online, at least ence, based on the page content -- is through the roof.

-- fishing-boat ads for “Field and Not surprisingly, the news re“We want to be the Visa, the Nasdaq of Stream,” for instance -- the viewlease from the L.A.-based Rubicon online advertising,” says Frank Addante, er’s geographic or demographic Project promising to help newspaco-founder and CEO of ad optimization information, or his or her previous pers “find money” online caught my service the Rubicon Project. (Photo: online behavior, what’s called the eye, as a flotation device attracts the Stefano Paltera/Los Angeles Times) click-stream. The more cogent and casual interest of a drowning man. relevant the ads are to the user, the With the Rubicon Project’s technolbetter the return on investment for the advertiser. ogy, says Frank Addante, the 32-year-old co-founder But the ad network nervous system, apparently, is and chief executive, newspapers and other “premium immature and rather slow-witted. There are more than news” outlets can increase their online revenue by an 400 ad networks, and most specialize in a particular average of 60% a year. kind of advertising: cars, travel, hunting, gay life, MarCould this be, I wondered, daring to hope, the Secret -- the means by which newspapers finally “moncontinued on page 6 etize” their content? Is this the online oxygen for our asthmatic industry?

Starting in 1997 in his dorm room at the Illinois Institute of Technology, Addante and a group of techsavvy friends were pioneers in the ad network business (an ad network is a kind of brokerage, placing clients’ advertising on publishers’ websites). In 2007, Addante formed the Rubicon Project with the same cadre of Web veterans and $22 million in venture capital. The company opened the doors of its techno-hip West L.A. headquarters in April 2008 and since then has blown up to become the third-largest online advertising company in the world -- behind only Google and Yahoo -- as measured by reach, according to the online monitoring firm Quantcast. Rubicon processes more than 35 billion ads a month from 375 ad networks, placing them on more than 14,000 websites, including those of the Washington Post, Newsweek and USA Today (it is currently in discussions with Tribune Interactive).

“We want to be the Visa, the Nasdaq of online adRegister to win 6 months of free access to the latest sales-generating vertising,” Addante says. By which he means the oneideas to help grow your business—even during a recession. Visit stop shop for publications and ad networks, a network www.recas.com/recession to register. of networks handling ad placement, metrics and billing.

Questions? 800.245.9278, ext. 5324 • sales_builder@multiad.com “Google controls 22% of online advertising.” The rest,

Looking for recession-proof ad dollars?

March 2009 ■ ANAgrams

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How ad optimization could offer a lifeline to newspapers tha Stewart, sports, you name it. Publications can’t have relationships with them all, and so you get some weird pairings of content and advertising. During the recent row over California’s Proposition 8, for instance, readers of gay-themed websites were confronted with “Yes on Prop. 8” ads. They were not happy.

The problem of matching ads to page content is acute for general-interest newspapers: “The audience is constantly changing,” Addante says. If, for example, UNC advances in the NCAA tournament, more readers are likely to come from North Carolina. If there’s a shuttle launch, more space nerds. Another Joaquin Phoenix freak-out? More celeb-watchers.

Addante claims that Rubicon’s programming -- processing about 1 trillion rows of data daily -- is supple enough to adjust what the ad users see in real time, in a way that can keep up with the newspaper websites’ traffic volatility.

And sometimes stay ahead of it. For example, when the airliner landed in the Hudson River, traffic on New York newspapers’ websites skyrocketed. Addante’s team got an alert from the publishers and helped pour high-value ads onto those sites.

“We’ve really solved the technology problem,” says Addante, his right arm trussed up from a snowboarding

accident. “It has a huge positive impact for our publishers.”

E.W. Scripps television began using Rubicon’s ad optimization service five months ago. “It’s gone well,” says Adam Symson, vice president of interactive. “It’s pretty solid product. . . . We’ve definitely seen a lift in revenue based on optimization.” Another benefit, Symson says, is that Rubicon helps keep cheesy and distasteful ads from getting placed into Scripps sites.

“Keeping those kinds of ads out is a laborious process.”

Does it work? It all sounds good. Will it save newspapers? I haven’t the faintest, and part of me resists the proposition that great journalism can be saved only by some splashy Web programming articulated in a language I only half understand. And yet, none of the other schemes to make online content pay -- subscription walls, micro-payments, tip jars, “free-mium” content -has amounted to a decent Christmas party.

In the short run, says Addante, newspapers and other news publishers are in for a beating. In the longer term, the good advertisers will seek out newspapers’ quality audiences, and online revenues will begin to replace those lost from the print side.

At least Addante hopes so. “I don’t want newspapers to die like radio.”

Editor, have you ever needed training more than now?

The Associated Press Managing Editors is bringing its popular two-day NewsTrain training workshop to Phoenix May 1-2. NewsTrain brings the best trainers in journalism to sites across the country, and thanks to our underwriters, participants pay just $50.

When: Friday, 12:30 to 5 p.m.: Business models for journalism that work. Ethics in an era of greater contacts between the news and business departments. Reporting business news (including your own).

Saturday, 9 a.m. to 4 p.m.: Re-Inventing Yourself. Becoming a News Innovator. Leading in a Time of Change.

Alternative Distribution: Putting Feeds, Aggregation and Social Networking to Work.

Where: The Walter Cronkite School of Journalism and Mass Communication at Arizona State University. The school is at 555 N. Central Avenue on the southeast corner of Central Avenue and Fillmore.

Registration and Payment: 1. Register online using a credit card at http://www.tucson.com/store/newstrain or 2. Send an email to rvyoung@azstarnet.com with name, title, email address, news organization mailing address and office phone number for each participant. At the same time, mail a check, payable to the Arizona Daily Star, to Roberta Young, executive assistant, Arizona Daily Star, P.O. Box 26807, Tucson, AZ 85726. Or bring the check with you on the first day of the workshop.

Education is at your fingertips! See a list of all webinars and events on our Web site:

www.ananews.com/calendar

ANAgrams ■ March 2009

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Newspapers: 5 ways to increase your odds of survival Woody Lewis Mashable I recently wrote about newspapers using social media to save the industry. Since then, the Seattle Post-Intelligencer printed its last hardcopy edition. A small group of workers will continue to publish the “paper” online. It’s not the first big-city daily to disappear from the news stands, and the list grows longer every week. After 174 years of daily publication, the Ann Arbor News announced that it will close in July. A new company called AnnArbor.com will publish a daily edition online, and put out a print edition twice a week.

In a post on his blog titled “Newspapers and Thinking the Unthinkable,” Clay Shirky, who teaches interactive telecommunications at New York University, makes what many would consider a heretical statement: “Society doesn’t need newspapers. What we need is journalism.” It’s clear the newspaper business will never be the same. Here are five best practices publishers should consider to increase their odds of survival: Embrace chaos The first step in managing uncertainty is to admit its influence. In the context of business, particularly in a mature industry, this means preparing for a wide range of outcomes, including the very real possibility that revenue will shrink, not grow. Chaos can be traumatic for the unimaginative, but abandoning the center of gravity can be a lifesaver. Believing in the sanctity of newspapers will not improve their chances. Random events, driven by technology and social use patterns, will shape the future.

Shirky says “With the old economics destroyed, organizational forms perfected for industrial production have to be replaced with

structures optimized for digital data.” Newspapers will not survive without adapting, a process that starts in the executive suite. Each publisher must find an advocate, in-house or brought in from the outside, who has no investment in the status quo. That person must be empowered to suggest and help implement radical change. This is no longer about cute Web projects.

Newspapers are in a Darwinian free-for-all, and only the fittest will survive.

corporate form of social media.

During the first phase of businessto-business e-commerce in the late Nineties, there was great emphasis on extranets that opened portions of a company’s knowledge base to its corporate partners. We are now in the next phase of sharing. New alliances will strengthen mature industries as the “how can I help you” theme of social media takes hold. The publishers who are able to embrace this will be around to reap the benefits.

Devise a new strategy that emphasizes alliances and collaboration The New York Times had to sell a stake to a Mexican billionaire, and it now rents an office building it used to own. These are traditional partnerships that some would call shotgun marriages, but the private sector might not be the best place to find an alliance.

Foundations and NGOs, especially those with a social agenda, might offer an alternative. At the very least, collaborating with such organizations might bring unexpected benefits.

In a recent New Yorker piece, Steve Coll, formerly of the Washington Post, says “In the foreseeable future, it seems, there will be two kinds of nonprofit newspapers – those which are deliberately so and those which are reluctantly so.” He makes the case for endowments, using a five percent spend rate as the benchmark for capitalization. A company would need to raise $20 million to support $1 million in operating expenses.

That’s a tall order these days, but it beats doing nothing. As Shirky puts it, “You’re gonna miss us when we’re gone!” has never been much of a business model.

Whether the affiliate organization is for-profit or non-profit, when a newspaper reaches out to another entity, it practices a

Find a strong technology partner A few news organizations have opened their databases to Web developers with the hope of inspiring creative new services that deliver a mix of information from various sources. These mashups may start out as experiments, but they’ll be driven by the same innovative forces that caused the disruption in the first place. Most newspapers don’t have the in-house resources to plan and manage such projects, and they certainly don’t have much of a budget for outside consultants.

One source of talent might be the universities, where journalism programs have already embraced the next wave of technologies.

Tomorrow’s reporters have no stake in eulogizing a bygone era – they’re too busy training for the future.

Publishers are teaming with technology partners of all sizes. In January, the UK’s Trinity Mirror partnered with Pluck, a Texasbased software company, to offer social media tools to readers of its national and local newspapers.

Pluck had already partnered with companies such as the Guardian, USA Today, and Reuters, one of its investors. Trinity Mirror will continued on page 7

Don’t miss the SPJ Region 11 Conference Grab some certainty during uncertain times for journalism and see the very latest innovation in journalism education at the 2009 SPJ Region 11 Conference, April 3-4.

Hear top-notch speakers and get insights from cutting-edge experts on the challenges facing our

industry as well as learn the how-tos of better journalism through the latest technology.

Also on hand will be SPJ’s national president, Dave Aeikens of the St. Cloud (Minn.) Times.

For registration form and conference schedule, go to www.spjchapters.org/arizona.

Calling all publishers, editors and reporters Every year, the Arizona Newspapers Association swaps contest judging duties with another state. This year, that state is Mississippi.

ANA needs 35 volunteers to help judge Mississippi’s Better Newspapers Contest.

Email Perri Collins at p.collins@ananews.com if you’re able to help out out! The judging will take place:

April 30, 2009 Best Western Central Phoenix Inn 1100 N Central Avenue Phoenix, AZ 85004

The judging will be from 9 a.m. to 4 p.m. ANA understands that many judges will not be able to judge the whole day, but any time you can contribute is much appreciated. Breakfast and lunch will be provided to the judges.

Arizona will be judging the editorial portion of Mississippi’s Better Newspapers Contest, so please spread the word to other publishers, editor and reporters. Use this as an opportunity to see what newspapers in other states are doing and take some great ideas back to your office.

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Newspapers: 5 ways to increase your odds of survival execute its online strategy with the support of what amounts to a consortium of allies.

At the other end of the scale, the New York Times has opened its APIs to a grassroots network of software developers. The NYT Explorer, one of the first applications to access the Times database, was written by the co-founder of a two-man company in Cambridge, Mass.

Create a Twitter taxonomy There’s no such thing as a free lunch, but for the moment, establishing a hierarchy of Twitter accounts comes close. Twitter offers a reliable channel for topic-driven interactive messaging between a newspaper and its readers. A tree of accounts covering specific sections, as well as op-ed, community, and other features, can promote citizen reporting and drive user-generated content.

The Chicago Tribune has created a Twitter taxonomy that features Colonel Tribune, a virtual manabout-town who offers political commentary, weather reports, and even an occasional dig at the rival Chicago Sun Times. He shares the News branch of this information tree with more than two dozen editors and reporters whose personal bylines resemble Twitter profiles. The Life & Entertainment branch contains an

even wider range of online personalities, and there is even a branch called “The Colonel’s friends,” a group of ordinary citizens whose Tweets have landed them in the spotlight.

Explore hybrid approaches Projects like The Printed Blog, which offers aggregations of selected blog content in downloadble PDF and limited distribution print formats, might not be the wave of the future, but they’re examples of the hybrid approach that might work in local markets.

Personalized editions bundling RSS feeds, and limited-run aggregations of book reviews and other endangered sections, are two ideas worth pursuing.

The economics of printing are brutal, but there’s room for innovative thinking if the unions will cooperate.

Doing nothing is NOT an option Following these five business practices may not solve all the problems. Each newspaper has its own personality, formed by the relationship between its journalists and readers, and governed by forces that extend beyond the marketplace. It’s up to each publisher to consider the options and make decisions.

Doing nothing is not an option.

ANAgrams ■ March 2009

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High school students develop multimedia skills at UA journalism workshop

The University of Arizona School of Journalism is accepting applications for its Journalism Diversity Workshop for Arizona High School Students. The workshop runs June 6-17 and gives students from diverse populations a chance to learn news gathering, editing and other aspects of the journalism profession.

The national project, sponsored by the Dow Jones Newspaper Fund, is an effort to help broadcast and newspaper newsrooms mirror the diversity of each community. The University of Arizona School of Journalism has conducted this summer workshop since 1981.

Students will learn how to produce a newspaper, video and a blog using equipment in the School of Journalism’s publication and photojournalism labs. They will gain experience in news writing, reporting, editing, digital design, broadcast news and photojournalism techniques. They’ll also learn about ethics and media law.

At the end of 12 days, students publish a workshop newspaper called The Chronicle, which covers news from the Tucson community and issues and trends concerning teens and individuals around the country.

The workshop seeks students who will be juniors or seniors in the fall and who show a serious interest in journalism and in pursuing higher education.

Upcoming sophomores and graduating seniors will be considered.

UA journalism faculty teaching at the workshop include David Cuillier, the chairman of the national Freedom of Information Committee for the Society of Professional Journalists; Bruce Itule, who has worked at newspapers in four states and is the author of a popular textbook on news reporting; Terry Wimmer, a Pulitzer Prize winner; and Sal Quijada, a veteran broadcast journalist.

Local journalists participating in the workshop include Lupita Murillo, KVOA-TV; and A.E. Araiza and Ignacio Ibarra, of the Arizona Daily Star, among others.

Interested students should submit an application accompanied by a recent photograph, short essay, and a letter of recommendation from a teacher, adviser, administrator or mentor. A copy of the application form is on the UA journalism Web site at http://journalism.arizona.edu/news/hsworkshop09.php.

Contact ANA Staff Executive Director Paula Casey............... Ext. 102 p.casey@ananews.com Communications Mgr. Perri Collins............... Ext. 110 p.collins@ananews.com Accounting Assistant Liisa Straub................ Ext. 105 l.straub@ananews.com Media Buyer Cindy Meaux............. Ext. 112 c.meaux@ananews.com Network Ad MGR. Sharon Schwartz....... Ext. 108 s.schwartz@ananews.com Network Sales Rep. Don Ullmann............. Ext. 111 d.ullmann@ananews.com

2008-2009 ANA/Ad Services Board of Directors President Dick Larson, Western News&Info, Inc. One-Year Dir./Daily First Vice President Teri Hayt, Arizona Daily Star Two-Year Dir./At-large Second Vice President Ginger Lamb, Arizona Capitol Times Two-Year Dir./Non-Daily

ANA Calendar April 3-5, 2009 • SPJ Region 11 Conference, Phoenix April 8, 2009 • First Amendment Coalition quarterly meeting April 17-19, 2009 • Journalism Education Association annual national convention, Phoenix April 30, 2009 • ANA contest judging, Phoenix May 1-2, 2009 • APME NewsTrain May 16, 2009 • Arizona Press Club annual banquet, Phoenix May 22, 2009 • ANA Excellence in Advertising awards reception, Phoenix

STAY in touch with ANA on the Web! Facebook: www.facebook.com/group.php

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Directors Tom Arviso, Navajo Times Two-Year Director/Non-Daily

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Myspace: www.myspace.com/ananews

Vacant Two-Year Dir./At-large John Naughton, Payson Roundup One-Year Dir./Non-Daily

Third Vice President Don Rowley, Arizona Daily Sun Jody VandenHeuvel, Two-Year Dir./Daily East Valley Tribune One-Year Dir./Daily Secretary/Treasurer Rick Schneider, Eastern Pam Mox, Green Valley News Arizona Courier and Sun One-Year Dir./Non-Daily Past President

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