ANAgrams - April 2010

WWW. ANANEWS.COM

APRIL 2010

Register now for 2010 ad contest awards reception Who won what? Find out at the ANA 2010 Excellence in Advertising awards reception on May 21 at the Walter Cronkite School of Journalism and Mass Communication. The happy hour celebration starts at 5 p.m.

Bring your publisher, bring your spouse, bring your dancing shoes! Just kidding...You can leave the dancing shoes at home, but bring your high spirits because we’re planning an evening of fun and festivities.

This year, more than 600 entries were recieved. This year, the contest was judged by your peers in the Silver State: Nevada.

“Every year, we look forward to recognizing the best in our state”, said ANA Executive Director Paula Casey.

Check out ANA’s YouTube channel for videos of previous celebrations.

Don’t delay. Register now by calling Perri Collins at (602) 261-7655 ext.

110.

We look forward to seeing you!

White Mountain Independent designer Lia Angelus holding up the first place she recieved at the ANA 2009 Excellence in Advertising Competition.

Roselli teaching two advertising bootcamps in May ANA invites you to join us Friday, May in Phoenix OR Monday, May 24 in Flagstaff to learn to break bad habits at one of two advertising sales bootcamps led by national selling coach Tony Roselli. See page 5 for more information.

Roselli is a thirty-year newspaper executive, focusing the last 15 years on sales coaching. He is the Director of Training and Development for Penn Jersey Advance.

PJA is a group of daily and community newspapers in New Jersey and Lehigh Valley Pennsylvania. The newspaper group is anchored by nj.com and lehighvalleylive.com.

Over the last several years, more than 500 advertising salespeople have participated in a one-day sales camp facilitated by Roselli in partnership with national press associations.

Check out page 5 of this issue for more information or simplay rgister online at http://ananews.com/register.

Education is at your fingertips! See a list of all webinars and traning events on our Web site:

www.ananews.com/calendar

April 2010 ■ ANAgrams

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Arizona journalism coverage of 1070 could be ticket to heaven or hell!

Tim McGuire McGuire on Media

“Did you do justice to the SB 1070 story?”

My long-time friend, confidant and Minneapolis Star Tribune colleague, Kent Gardner, was always incredibly attuned to the responsibilities the journalistic craft created. Often when there was a big gnarly story with lots of complications, twists and screw-ups Kent would opine: “When we get to the Pearly Gates, St. Peter is going to ask us if we had anything to do with this story!”

When Arizona journalists of 2010 encounter St. Peter I am convinced the gate minder is going to ask, “Did you do justice to the SB 1070 story?”

SB 1070 is, of course, the controversial Illegal Immigration bill passed by the Arizona legislature and signed last Friday by Governor Jan Brewer. It has thrust Arizona into the center of a national immigration debate. The New York Times reported why this is such a big deal. “The political debate leading up to Ms. Brewer’s decision, and Mr. Obama’s criticism of the law - presidents very rarely weigh in on state legislation - underscored the power of the immigration debate in states along the Mexican border. It presaged the polarizing arguments that await the president and Congress as they take up the issue nationally.”

The state of Arizona has been down the road of national race controversy before. Arguably it has taken years to recover from the bitter fallout surrounding the state’s reluctance to recognize the Martin Luther King holiday. It is quite possible that the firestorm over SB 1070 could make the King tumult look like, well, a tea party!

Arizona and the Valley of the Sun is taking a big-time reputation hit. No matter how you view the politics of Saturday Night Live it is not good for a state when Seth Meyers soberly stares into a camera and says, “I know there’s some people in Arizona worried that Obama is acting like Hitler, but could we all agree that there’s nothing more Nazi than saying “Show me your papers”? Now both the right and the left found the sketch outrageous, but the point is Arizona is caught

in the midst of a national furor that is going to be front and center for months.

Journalists in Arizona are facing one of those career-defining coverage periods. The state’s voters are going to decide in mid-May on a blockbuster sales tax measure that could determine the future of education in Arizona. A controversial concealed weapons bill just passed and there is a bill being debated that “would require all presidential candidates to prove they were born in the U.S. by producing their birth certificates.”

Even with all that news breaking out it is the immigration law debate that will define Arizona going forward, and it is the coverage of that debate, its causes and its effects that will define journalists and journalistic institutions in this state.

SB 1070 and all its fallout demands fullcourt coverage. The New York Times Howell Raines arguably gave the term “flood the zone” a bad name, but when you are sitting on a nation defining story it is time to step up.

I was disconcerted by Monday’s Arizona Republic when the newspaper responded to a weekend of national criticism by putting a small key on page 1 to a story about a local protest at the state Capitol. On Tuesday, the newspaper came back with a downpage front page story on how Arizona business is fighting back against the national criticism. I would have led with that story, but that might be a nit on my part.

Local journalism’s problem is not the critique of a retired newspaper editor turned college professor. It’s problem is being relevant and important at a time when the state’s audience needs news, context and perspective. There are countless debates about the importance of accountability journalism in today’s news eco-system. This story is so big, so crucial to the state, that if local journalists - print, online and television, - can’t attain indispensability the bell might as well toll on meaningful journalism. continued on page 3

ANAgrams ■ April 2010

Page 3

Con’t: McGuire on SB 1070 continued from page 2 For what its worth, here are some of the things I would do if I was running this story: * Read the freaking bill! I have attempted to be very careful about my characterizations of the bill in this piece. I have read the bill once, but I will need to read it again before I can say with absolute certainty exactly what is in it. I think it is crucial that quality journalists restrict themselves to observable assertions. The provisions of the bill should not be copied from one story to another. That’s how errors occur and urban legends are spawned. It’s also how propaganda is spread. * The legal distinctions matter. When terms like constitutionality and unconstitutionality get thrown around like beads at Mardi Gras it is incumbent upon journalists to choose legal language very carefully.

Journalists can be clarifiers and sense-makers on these complicated legal issues or they can be reckless purveyors of popular misconceptions. That choice bears heavy responsibility. * Capture the historical context and avoid the oversimplifications of the national media. The national media, comedians and partisans invariably reduce a story like this to its lowest common denominator. Local media can transcend that. Late this afternoon azcentral.com published an excellent AP story headlined: How Arizona became the center of immigration debate. It is a story with texture, historical context and some real depth. A lot more of that sort of story will be needed. * Avoid “he said she said.” When the epitaph on modern journalism is written “he said, she said” reporting might be listed as the cause of death. I call it the “one idiot speaks and the other idiot responds” syndrome. A fundamental tenet of journalism is truthtelling. Quoting hysterical voices on the polar edges of any subject impedes truth-telling. That is especially true in this case. Many outlandish assertions must be challenged. Journalists should not coddle liars, hypocrites and fear-mongers no matter which side of the issue those scalawags advocate. * Find answers, don’t create questions. The genius of Politi-Fact is it holds politicians accountable. It’s a little sad that basic tenet of journalism is considered innovative, but that kind of truth-checking should be adopted by somebody in Arizona. This is a clear case where somebody can do a public service, and command significant readership, by being a factual clearinghouse. * This a business story and don’t forget it! The economic implications of this story are huge.

Obviously the threatened tourist and convention boy-

cotts make it a business story, but there’s much more than that. This bill is about jobs. The plain language of the bill makes it clear that economic activity is at the core of this bill. The first paragraph of the Intent section says: “The provisions of this act are intended to work together to discourage and deter the unlawful entry and presence of aliens and economic activity by persons unlawfully present in the United States.” That makes it mandatory for journalists to examine economic data, investigate business failure rates and get beneath the surface of declining or rising economic activity. Again, genuine illumination will only come from analysis and perspective, not cheap repetition of prejudiced beliefs. * Human stories must be done from all perspectives. This law, or the lack of it, takes a toll on all sorts of real people. The cheap solution is to fill news columns with sob stories. Don’t do cheap. The Southern Arizona landowners, police, small business owners, undocumented people and documented Latinos all have dramatic and legitimate stories to tell about the potential effects of this bill and the history that has led to it. The best writers about the human condition need to be assigned to take a 360 degree look at all the vested parties and their personal stories. * Every journalistic organization needs to be a true discussion facilitator. The temperate and intemperate comments on this issue riddle the blogosphere and commenter’s are desperately in search of places that will allow rational and irrational boos and cheers.

Major local media should not cede that conversation to the untamed wilderness of the Internet. Rather, media organizations need to link to, and serve as a guide to, blogs that add to the richness of the discussion. In the same way rather than shutting off comments because they can be hateful, the answer is attentive, careful moderation. Hire a person who can devote full attention to keeping the conversation authentic and illuminating. * This is a national story, embrace it and own it.

–There will be a natural human tendency to get parochial and defensive about this story and its portrayal nationally. Avoid that. Last week much was made of the fact that 70 percent of Arizonans supported the signing of this bill. Some believe that poll was the catalyst behind the governor’s signature. As the national spotlight glare intensifies that number could harden or it could deteriorate. How Arizonans respond to the national portrayal of the state will be a crucial part of this story. It is crucial for Arizona media to report the evolution of that national attention aggressively and responsibly.

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April 2010 ■ ANAgrams

Monitor welcomes Fera as new editor Karen Despain The Daily Courier After two years running the Maricopa Monitor and nearly four years covering Maricopa, managing editor Adam Gaub is ending his tenure with the paper on Monday.

Stepping into his place is recently-hired assistant managing editor Brett Fera, who comes to the Monitor by way of the Ahwatukee Foothills News and the now-defunct Maricopa Tribune.

Fera was an assistant managing editor for AFN, and had covered both sports and education in Maricopa for the Tribune.

“I leave the Monitor with a great amount of comfort, both in the work we have done for the community and the work that will continue to be done.

Maricopa has made huge strides as a city and I am excited that I was here to both cover it and experience it,” Gaub said. “Under Brett’s guidance, I can feel assured the Monitor will continue to be a publication the citizens of Maricopa trust as a beacon of outstanding journalism.”

Career national sales executive named Wick advertising director Cindy Hefley, a career executive in major and national account sales and sales management, will join Wick Communications Company as director of advertising effective May 10.

Hefley’s primary role with Wick will be handling national advertising sales for all locations in the company. She also will work with publishers and advertising managers to increase sales in their respective markets.

Hefley is a native of Kansas and studied journalism at Washburn University and Kansas State University before working in ad sales and sales management at the Wichita Eagle from 1981 to 1988. She then joined Tucson Newspapers, where she was promoted six times during a 15-year tenure. She was named Gannett Pacific Division manager of the year for her work in restructuring four ad departments and 190 employees into a team-based sales force.

As national advertising manager at the San Diego UnionTribune, Hefley co-chaired the newspaper’s task force on the 2003 Super Bowl, was publisher of a niche publication on health and fitness, and increased revenue in national ad categories of telecommunications, travel, pharmaceutical, financial, packaged goods and co-op advertising.

Hefley had been working for Wick as a consultant. Before taking on that role, she worked for Suburban Newspapers of America’s former advertising division, LocalPoint Media, for more than two years, ending there as chief operating officer and director of sales. LocalPoint represented more than 900 suburban and community newspapers. Hefley’s role in national sales focused on travel and tourism, entertainment, major retail and financial services.

“Tony makes you want to go right out and sell!”

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On Friday, stick around afterward for ANA’s 2010 Excellence in Advertising Awards Reception!

Questions? Call Perri Collins at (602) 261-7655 ext. 110 for answers.

“Really built my confidence.”

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from: Publishe r to: Ad Manager Are we ready for th selling season? e holiday Do we have: New sales staff who need training?

Veteran salespeo pl who need a swif e t kick in the ____?

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April 2010 ■ ANAgrams

Page 6

Educate your readers about public notices Perri Collins ANA Communications Manager As part of the Arizona Newspapers Association’s public notice best practices, the Arizona Capitol Times has created a new front page for their public notices section.

If public notices are to survive, newspapers must educate their readers and make these notices easy to find in print and online.

The large title alerts the reader what to expect in the following pages. The lead story highlights a particular type of public notice and what they mean. And the gray bar at the bottom instructs readers where they can locate more public notices.

By making their public notices more prominent, the Arizona Capitol Times is not only shining a light on the public’s right to know, but holding government accountable for the publication of vital information.

ANA applauds the Arizona Capitol Times’ initiative and hopes to share more examples in the future of how Arizona newspapers are spotlighting the public notice issue.

Need help making your notices stand out? Contact Paula Casey at (602) 261-7655 ext. 102.

Publisher confidence survey shows brightening mood Mark Fitzgerald Editor & Publisher A survey of mid-sized and small-market newspaper executives finds increasing optimism about the business, with seven in ten expecting advertising revenue and profits to be up next year.

The Publisher Confidence Survey April 2010 by the Bozeman, Mont.-based brokerage firm Cribb, Greene & Associates also found that -- in contrast to the prevailing thinking among metro papers -- these smaller publishers expect their traditionally high profit margins to return with a recovering economy.

“Newspaper executives clearly feel that the industry is improving quickly,” said Cribb, Greene principal John Cribb.

Of the 160 respondents, 71% said they believe their advertising revenue will be up in 2011, with another 25% expecting revenue to be about the same as this year.

Only 4% think next year’s ad revenues will be down, the survey found.

By nearly the same margin -- 68% -- the execu-

tives believe their profit margins will be up in 2011.

Some 69% believe their margin will be the same or better than in past years.

The executives are divided, however, about whether this is a good time to buy a newspaper, with 53% responding no. Financing continues to be a stumbling block with just 54% confident that bank financing is available at reasonable terms. That’s a slight improvement form the 49% who said that in the Cribb, Greene survey last fall.

But more publishers now say that the newspaper industry is a good place for future generations. Last fall, just 33% of respondents said they would recommend a newspaper career to their children. The number this time around was 39%. A total of 77% would or might recommend a newspaper career against 23% who would not.

Of the 160 survey participants, 36% have daily newspapers, 19% have both daily and non-daily newspapers, and 45% have non-daily newspapers, most of them weeklies.

ANAgrams ■ April 2010

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Audit Bureau of Circulation adds paid apps and e-readers to mobile publishing stats Addy Dugdale Fast Company For newspapers, the Audit Bureau of Circulation’s figures count a lot, as their stats can determine a publication’s advertising rate--for better or worse. Its interactive unit, the ABCi just announced, via a partnership with Verve Wireless, that it is to track how many readers are accessing news sites via mobile devices-but how much difference will it make to newspapers’ falling revenues?

“With all the buzz around the iPad, and with use of mobile browsers exploding,” explained ABC president and MD Michael Lavery, “newspapers and their advertisers are increasingly interested in seeing mobile metrics detailed in ABC reports.” Well, you betcha. How much longer has the print media got before it writes its paper products off as a loss-making venture, sells off its immense printing plants for scrap, and invests in firms that mine for rare metals such as indium and hafnium, two elements found in mobile devices? Well, your guess is as good as mine, but it’s happening.

According to Verve, mobile access of news and information has shot up by 243% over the past year,

and it expects to serve over 2.2 billion pages to readers in 2010. And advertisers are hopeful about the arrival of iPad, as they are reported to have been spending big on in-app ad space.

Last month, the ABC announced that it would include paid digital subscriptions for tablet devices in its figures, provided that both advertising and editorial content was the same as the publication’s printed version. It did not, however, extend the same courtesy to e-readers such as the Kindle, the wisdom being that, due to their monochrome screens and lack of advertising, they are not in the same category.

The ABC hasn’t yet extended the idea across the board--currently, just Verve Wireless’s North American partners will be the ones benefiting from the decision.

No doubt it’s a win-win situation for Verve, who may well get a whole heap of new partners on the back of the announcement. And, it seems to me that, the more publishers who get in on this action, the more power they will have to lobby the bureau to have its figures for both print and digital editions folded in together.

Nielsen Online, NAA: Newspaper companies drew record traffic in first quarter of 2010 Staff Editor & Publisher Newspaper companies drew unprecedented traffic to their Websites in the first quarter of 2010, on average attracting 74.4 million unique visitors per month -- more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America.

This latest statistic comes on the heels of the strong audience numbers posted by newspaper sites in Q4 2009, and indicate that visitors to newspaper sites generated more than 3.2 billion page views during the first quarter of 2010, spending more than 2.3 billion minutes browsing.

The new numbers echo the sentiments heard in “Site Matters: The Value of Local Newspaper Web Sites,” a February survey conducted by comScore for the NAA, which found that newspaper Web sites continue to be the most used and valued sites for consum-

ers seeking credible and trustworthy local content and advertising online.

Some 57% of the 3,050 respondents in that survey identified local newspaper Web sites as the top online source for local information -- ahead of the totals for all other media. Newspaper sites ranked first as a source for local information (29%), local sports (27%), local entertainment (26%) and local classifieds (39%), ahead of local TV Web sites and other news portals.

“As the economic outlook begins to improve, our industry will continue to shape its own future with digital products and services that grow audience and offer maximum value to advertisers,” NAA President and CEO John F. Sturm said in a statement. “Newspaper publishers continue to experiment with aggressive new business models, leveraging trustworthy and robust content to attract large audiences to their digital properties month after month.”

Adobe & Apple announcements stir interest in newspaper world I’m in areas without Wi-Fi. To me, that’s worth an extra $130.

So which iPad did I order? You know me. I ordered the $829 version. Sure, I’ll be ready to toss it for a new model when they come out in a year or so. But till then, I plan to put my new toy to work.

And with a VGA adapter making it possible to hook the iPad up to a projector, expect to see me leading a presentation using Keynote on my iPad in the near future.

Kevin Slimp Institute of Newspaper Technology kevin@kevinslimp.com

It didn’t take long. Less than an hour, to be exact. That’s how long it took before I received a post on Facebook asking how I liked my new iPad. That’s right, less than an hour after the first iPad was offered for sale at the Apple Store, I received the message, “How do you like your new iPad?” Imagine the poster’s surprise when I answered, “I don’t have one yet.”

Like millions of tech lovers, I was tempted to get in line to purchase the new device on that Saturday morning in early April.

But after looking over the choices, I realized that the iPad I wanted wouldn’t be on sale till later in the month.

The iPad comes in six flavors. Basically, there are two types of iPads, with various amounts of memory. The Wi-Fi only version sells for $499 for the 16GB model, $599 for the 32 GB model and $699 for the 64 GB model. Wi-Fi only means you’ll have Internet access in areas that have wireless service available. Just as you do with your laptop or Macbook, this works great in your office, home or local Starbucks. However,

Adobe Releases CS5 you’ll be paying for wireless service in many airports and hotels.

That’s why I decided to wait for the 3G model. This option gives the user access to the Internet using cellular networks. This allows me to check my email and browse the Internet at airports without having to pay their Wi-Fi fees. For $15 to $30 per month, iPads can access the AT&T network for 3G access without having to sign a long-term contract. This allows users to sign up on the spot for 3G service when needed.

The $15 version offers up to 250 MB of data per month, while the $30 version offers unlimited data. If you’re not sure which you need, you can purchase the $15 version and upgrade on the spot when you reach your limit. While this might seem like a lot to spend for 3G access, I quickly realized I can cancel my Boingo account which I use to access Wi-Fi in airports and some other locations. That’s $22 per month I can put toward the $30 cost of unlimited access.

3G iPad models list at $629 for the 16GB model, $729 for 32GB, and $829 for the 64GB version. Which is best for you?

That’s for you to decide. However, I can’t imagine having an iPad without Wi-Fi. If you’re like me, you usually have your computer with you in Wi-Fi areas when you need it. The 3G iPad will allow me to access Internet, work on projects and more while

I can finally speak! I feel like I’ve been muted for the past few months as I’ve used the latest version of Adobe Created Suite.

When new software is in the development stage, companies often send me the beta version several months in advance so I can write about it when it is released to the public.

Boy, was this a hard secret to hold in.

CS5 has incredible features which make the move from the designed page to the Web site much simpler than previously possible.

Look for a detailed review of CS5 in next month’s column.

Have Kevin visit your staff for on-site training or catch him at an upcoming event: Regina, Saskatchewan ~ April 17 Topeka, Kansas ~ April 23-24 Stuart, Florida ~ April 30 Minn. Tour ~ May 12-14 Columbus, Ohio ~ May 19 Montreal, QB - May 28 New Orleans ~ June 2-3 Orange Beach, Alabama ~ June 5 Austin, Texas June 18-19

ANAgrams ■ April 2010

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ANA JobBank Classifieds Call Center Supervisor. Independent Newspapers, the Valley’s largest community newspaper group, is seeking a supervisor to lead its centralized classifieds call center. Successful candidate must have a successful track record in sales and proven leadership. Position involves supervising a small, inside sales team responsible for building classifieds in 11 weekly newspapers and one monthly. Looking for someone who is familiar with both print and online products, and someone who enjoys working on a team. Salary plus commission. Send resume to Bret McKeand, publisher, at azpublisher@newszap.com. (April 21) REPORTER. Immediate opening for experienced news reporter in Maricopa, for multi-purpose general assignment beat. Duties include coverage of local and county government, breaking news, local features for flagship daily and community weekly. Photography skills and knowledge of sports writing a plus. Computer knowledge and layout would be desirable. If you’re a real professional or a sincere worker with the tools of the trade, we have a great opportunity for you. Salary commensurate with experience and knowledge. All finalists must pass a pre-employment drug test. Send resume, references, writing samples and salary requirements to Annette Weaver at aweaver@trivalleycentral.com or fax to (520) 836-2944. (April 15) Reporter. The Mohave Valley Daily News in Bullhead City, Ariz., is seeking an enterprising reporter for its staff to cover local issues and features in our community. Applicants should have strong news-writing skills and general assignment experience, although recent graduates will be considered. Editing and photographic experience is a plus.

The Mohave Valley Daily News, a six-day morning publication, is part of News West Publishing, a division of Brehm Communications. Send a cover letter, resume and three published clips to city editor Bill McMillen at bmcmillen@ mohavedailynews.com. (Apr. 11) Search job listings and resources on our Web site:

www.ananews.com/jobbank Have a job opening? Place your ad with us for free!

Email p.collins@ananews.com.

Contact ANA Staff

2009-2010 ANA/Ad Services Board of Directors

Executive Director Paula Casey............... Ext. 102 p.casey@ananews.com

President Teri Hayt, Arizona Daily Star One-Year Dir./Daily

Directors Tom Arviso, Navajo Times Two-Year Director/Non-Daily

Communications Mgr. Perri Collins............... Ext. 110 p.collins@ananews.com

First Vice President Ginger Lamb, Arizona Capitol Times One-Year Dir./Non-Daily

Nicole Carroll, The Arizona Republic Two-Year Director/Daily

Accounting Assistant Liisa Straub................ Ext. 105 l.straub@ananews.com Media Buyer Cindy Meaux............. Ext. 112 c.meaux@ananews.com Network Ad MGR. Sharon Schwartz....... Ext. 108 s.schwartz@ananews.com Network Sales Rep. Don Ullmann............. Ext. 111 d.ullmann@ananews.com

SECOND VICE PRESIDENT Don Rowley, Arizona Daily Sun Two-Year Dir./Daily Third Vice President John Naughton, Payson Roundup One-Year Dir./Non-Daily Secretary/Treasurer Rick Schneider, Eastern Arizona Courier One-Year Dir./Non-Daily

Pam Miller, The Verde Independent Two-Year Dir./Non-Daily Joni Weerheim, The Sun (Yuma) One-Year Dir./Daily Greg Tock, White Mountain Independent (Show Low) One-Year Dir./At-large Dick Larson, Western News&Info, Inc. Past President

ANAgrams is an official publication Arizona Newspapers Association 1001 N. Central Ave., Suite 670 Phoenix, AZ 85004

Events Calendar May 15, 2010 Arizona Press Club Annual Banquet May 21, 2010 Advertising Bootcamp with Tony Roselli (Phoenix) May 21, 2010 ANA Excellence in Advertising awards reception, Phoenix May 21, 2010 Advertising Bootcamp with Tony Roselli (Flagstaff) October 16, 2010 ANA Fall Convention