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ANA Excellence in Advertising award winners announced On Friday, May 20, 2011, the Arizona Newspapers Association spring advertising workshop kicked off with a session on selling in a recession, presented by newspaper trainer Bob McInnis. Following the workshop, the 2011 Excellence in Advertising awards were presented at a happy hour reception. This year, a total of 34 newspapers submitted 592 entries in the ANA Excellence in Advertising competition. The competition consists of twelve categories that measure the overall quality of advertising in Arizona’s newspapers. ANA would like to especially thank the New York Press Association for judging the entries. A complete list of winners is available on the ANA website http://ananews.com. Now, get ready for the second part of the Newpaper of the Year awards! BNC packets are being mailed next week.
John Gibson, The Fountain Hills Times, Duke Kirkendoll, The Fountain Hills Times and Vic Porto, The Wickenburg Sun, enjoying a break from the morning’s advertising training session, which was presented by Bob McInnis.
SNA fall conference heading to Phoenix Suburban Newspapers of America is coming to Arizona. The biggest SNA conference of the year will convene Sept. 13-16 at the Pointe Hilton Tapatio Cliffs Resort in Phoenix. This year the focus is on helping local media executives harness the powerful tools and ideology to support the seismic transformation in progress throughout our industry. The agenda inclides tactical strategies to help sales, marketing and operational areas.
One day prior to the conference, registrants are invited to participate in one-onone meetings with several prominent media buyers. ANA newspapers are invited to attend at the SNA member rate of $595 for the first attendee and $495 for and each additional attendee from the same company. The hotel room rate is $109 per night plus tax and resort fees. More information can be found online at http://www.suburban-news.org.
Internet ad revenue hits new high erin griffith, AdWeek Revenue from online advertising spiked to a new high in the first quarter of 2011, according to data released Thursday by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Internet ads for the quarter brought in $7.3 billion, a 23% increase over the first quarter last year. The figure is a slight drop from the fourth quarter of 2011, which saw $7.45 billion in online ads. Still, the rise over Q1 2010 highlights the return of digital ad spending after the
recession, as well as the continued shift of ad dollars from print media to the Internet. Last year was already a record year for digital advertising, though market observers agree that digital spend has yet to cannibalize the $70 billion-plus TV ad market. In 2010, $26 billion was spent on Internet advertising. Search remains the most popular area for marketers, but sponsorships grew 88% last year, and display grew 24%.
“These numbers indicate that the interactive advertising field hasn’t simply bounced back since the recession; it’s growing with dynamic energy,” says David Silverman, a partner at PricewaterhouseCoopers LLP. IAB’s survey, compiled directly from companies, takes into account revenues from websites, commercial online services, free e-mail providers, and all other companies selling online advertising.