ANAgrams - May 2010

2010 ad contest over, BNC to begin Arizona’s newspapers showed off their best work and earned honors in the ANA 2010 Excellence in Advertising competition awards reception last week.

The reception was held at the Walter Cronkite School of Journalism and

Mass Communication in Phoenix.

For a complete list of the winners, look on ANA’s website at http://ananews.com.

Speaking of contests, entry packets for the Better Newspapers Contest have already been

WWW. ANANEWS.COM

MAY 2010

mailed to publishers and editors around Arizona. Get ready to upload your entries, because this year promises to be the closest one yet.

Questions about either contest?

Contact Perri Collins at 602.261.7655 ext. 110.

Casa Grande Valley Newspapers shows off their plaques. In front: Ruth Kramer. From left Brian Kramer, Connie Hills, Kelli Tuley-Kent, Kara K. Cooper, Zoe Cooper. Next photo: The Arizona Republic’s Heather Stuve, Nora Galaviz, Maria Alexander and Robin Castillo.

Shannon Clark, advertising representative, and Tauni Newman, graphic designer, of the White Mountain Independent carry off their awards. Sarah Long-Garcia, JD Long-Garcia, Gene Kearns and Alana Kearns of The Catholic Sun hold up their first place awards.

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May 2010 ■ ANAgrams

ANA changes number of newspapers members must send The Arizona Newspapers Association understands the challenges today’s economy presents to newspapers. As a part of the membership provisions, newspapers are required to send ANA five copies of each issue.

However, at their last meeting, the ANA board of directors decided to reduce the number of copies required. Newspapers must now send only three copies

of each issue to ANA. These hardcopies are vital to ANA’s advertising department, as many clients refuse to accept digital tearsheets as proof of publication.

A detailed letter regarding this issue has been mailed to publishers. For any questions about this change, please contact Paula Casey at (602) 261-7655 ext. 102.

Former Phoenix New Times writer running for U.S. Senate challengers (if he collects enough signatures to get on the ballot), and then to best In the we-really-aren’t-making-this-up the winner of the nationally department, our ex-colleague John Doughwatched Republican primary erty tells us that he’s filed documents today battle between incumbent John with the Federal Elections Commission as McCain and J.D. Hayworth. a first step to run in the upcoming Demo“It’s totally grassroots, cratic primary for a U.S. Senate seat. totally seat-of-the-pants,” Dougherty, who now lives in Yavapai Dougherty says of his quest, County, has been working for a think-tank which he likens to the New in Las Vegas, as well as doing freelance Rebel Alliance of Star Wars work for the New York Times and other fame taking on Darth Vader publications since he left Phoenix New and company. “I want people Times in August 2006. to have fun with this and to “This will be a great exercise in the reghave a serious opportunity to ular folks standing up and saying, ‘Enough John Dougherty listen to what we have to say.” of this bullshit,’” Dougherty says.

Dougherty says he has “We’re going to try to make the debate more than enough money committed to him from unnamed just about rounding up people and tossing them back benefactors to “get through this first hurdle,” which across the border and thinking that will solve everyis to qualify for the ballot for the late-August primary thing, including our economic crisis.” election.

For more than two decades, Dougherty exposed He says he plans on traveling the state in his the misdeeds of those in power -- including the infa1978 “campaign bus,” a 1978 Bluebird Wanderlodge mous Keating 5 (of which Senator John McCain was dubbed the Strayhound. a `member’), J. Fife Symington III (then the governor Part of us would love to see Dougherty and Hayof Arizona), Sheriff Joe Arpaio, and polygamist leader worth go at it in the general election, just for the sheer Warren Jeffs. entertainment value: While a full-time journalist, Dougherty won the Dougherty is passionate about almost everything Arizona Press Club’s Journalist of the Year honors on and is well-versed on myriad topics. three occasions, twice with New Times and once with Hayworth is full of blowhardian “talking points,” the East Valley Tribune. and actually is perfectly suited to the local radio talkHe also operated his own weekly paper in Flagshow gig he gave up a few months ago to run against staff, the Southwest Sage, for 16 months before comMcCain. ing to New Times in 1993.

Their debates would be priceless.

To be sure, Dougherty faces an uphill struggle, Dougherty’s website is http://johndougherty2010.com. first to win the Democratic nomination against two Paul Rubin Phoenix New Times

ANAgrams ■ May 2010

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ASNE to issue opinion pieces attacking myths about newspapers and reportorial journalism ASNE announced that it would be issuing a series of opinion pieces reinforcing the vitally important role of newspapers and professional journalism in the digital age. The first piece was issued this month, and the others will be released in sequential order over the next four weeks.

The columns are the result of a small conference held in January at the Newseum that was organized by ASNE’s First Amendment Committee. The daylong event brought together 25 leaders in the journalism profession to explore the conventional wisdom -- often mistaken -- about modern American journalism.

The committee hoped to use the event as a way to begin circulating a more positive message about the enduring value and vitality of newspapers and other sources of reportorial journalism.

“We don’t have our heads in the sand; we know better than anyone that newspapers are struggling,” said former committee chair and Buffalo News editor Margaret Sullivan. “But our problems have given rise to a host of hyperboles and outright fairy tales that are doing real damage to our profession.”

The pieces will be available to run in any newspaper or media outlet as columns, signed by their respective authors. Or they can be used by ASNE members and others to stimulate columns of their own, or to give talks in their communities, do media interviews or to get the word out in other ways. They offer facts and figures -- and opinions -- to bolster the argument that newspapers remain vital in the digital age.

The myths that were addressed: ■ Newspapers are washed up. In the column issued today, Sullivan argued that newspapers remain the best source of news and enterprise journalism. She also noted that they still have considerable strengths as businesses; in an age of media fragmentation, newspapers continue to reach a mass market. Newspapers aren’t dying, Sullivan said; they are being reinvented as broad-based media companies and Internet destinations.

■ Newspapers are no longer relevant. In next week’s column, St. Petersburg (Fla.) Times executive editor Neil Brown will marshal numbers that demonstrate the continuing relevance of newspapers: 110 million people who still read the Sunday paper; 335,000 who are employed in the newspaper business; five million new readers who have visited newspaper websites in 2010. But Brown will conclude by noting the continuing power and reach of newspapers is defined more by the important stories they still tell and the parents who buy extra copies when their child’s name appears in the paper.

■ News media are biased. Sixty percent of Americans believe that news organizations are politically biased, but bias in traditional newsrooms has never been lower, Newseum and Freedom Forum president Ken Paulson will argue in his column. Traditional news organizations strive daily to report news and information about their communities without regard to political affiliation or special interests. According to Paulson, the disconnect between truth and perception is the result of the public’s confusion about what constitutes real journalism, as well as politicians who think attacking the media is a better political strategy than explaining their actions or positions.

■ Newspapers are not connected to community.

A good newspaper is a lamp to its community, shining light in dark places and showing the way, says Orlando (Fla.) Sentinel editor and senior VP Charlotte H. Hall, who will list a number of recent newspaper stories that made the communities they were published in better places to live. Newspapers are also quickly adapting social media tools like live chats and citizen blogs to grow their communities of interest, Hall will note.

■ The Web and digital technologies are killing news organizations. Advances in technology may be adversely affecting their bottom lines, but newspapers are quickly adapting and have become the locus of breaking news on the Web, argues ASNE legal counsel Kevin Goldberg of Fletcher, Heald & Hildreth in his piece. For the most part, non-newspaper blogs and social media do not generate original content, and engage instead in recirculation of existing content -most of it produced by newspapers. With the advent of Web publishing, the audience for newspaper content is larger than it has ever been, Goldberg will say.

May 2010 ■ ANAgrams

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Building awareness of the First Amendment

Ken Paulson Newseum President Every July 4th, we celebrate the Founding Fathers who gave America the gift of liberty.

Except that they didn’t.

Actually, the operative word is “fathers.” These gentlemen did a fine job of building a nation founded on freedom — unless you happened to be a woman, a slave or poor.

For all the poetic flourish of the Declaration of Independence, the most powerful passage in America’s history can be found in the First Amendment to the Constitution. The five freedoms guaranteed there gave Americans the right to speak out against injustice, to report about inequality, to protest and petition, and to draw strength from freedom of faith.

In the centuries that followed this nation’s founding, the First Amendment was used to free the slaves, extend the vote to women and ensure equal protection under the laws.

Yet despite its pivotal role in making America what it is today, there are no fireworks celebrating

the First Amendment. The anniversary of its ratification on Dec. 15 goes largely unnoticed.

More tellingly, most Americans have no idea what the First Amendment says. Surveys indicate that only one American in 25 can name the freedoms of the First Amendment and that a majority — when pressed — can come up with only one, typically freedom of speech. It’s constitutional illiteracy of the highest order.

The truth is that we don’t do a very good job of standing up for the First Amendment. Its freedoms are truly the cornerstone of democracy and make America the special nation it is.

It’s time we said that. Publicly.

Passionately. Over and over again.

That’s the core concept behind 1 for All, a nationwide campaign to remind the public that there’s one amendment that we all use daily. And it’s the one that truly guarantees freedom for all.

1 for All is the collaborative effort of educators, artists, journalists, lawyers, librarians and many more who believe that the American public would benefit from a greater understanding of the First Amendment and the need to protect all voices, views and faiths.

With the help of the Weber Shandwick agency, we’ve crafted ads that celebrate freedom in America and the ways we exercise those freedoms in our daily lives. The First Amendment gives us freedom of speech, but it also provides freedom to tweet. It protects political speeches, but it also guarantees our right to sing, dance and perform.

In fact, the First Amendment enriches our lives on a daily basis. That’s the essence of 1 for All. The campaign — which will

launch on July 1 — is defined by these guiding principles: • 1 for All is nonpartisan. At a time of deep political polarization, we choose not to take sides.

In fact, a shared commitment to freedom of speech, press and faith should unify this nation. Organizations of all political stripes are welcome to support 1 for All, but the campaign will steer clear of partisan content.

• It’s all about education.

America’s teachers would like to do a better job of teaching about the First Amendment, but they often lack the resources they need. 1 for All will provide educational materials, course content and study guides for teachers of grades 1 to12. In addition, 1 for All and its Liberty Tree Initiative will sponsor campus festivals celebrating the exploration of First Amendment freedoms.

• 1 for All is interactive.

There’s no point in celebrating free expression without encouraging some of it. Students and others will be encouraged to submit photos, videos, songs and stories that reflect the value of freedom in America.

•The focus is on all five freedoms. America’s news media are quick to defend freedom of the press, and churches embrace freedom of faith, but these freedoms are interdependent and deserve the full support of all Americans. We can’t pick and choose the freedoms we like.

• We need a little help from our friends. Marketing is expensive, and an organization determined not to engage in advocacy or take a partisan position faces an uphill battle in raising the funds continued on page 5

ANAgrams ■ May 2010

Page 5

Con’t: Building awareness of the First Amendment continued from page 4 needed to spread the word. So we’re not going to try.

Instead, we’re going to provide the ad campaign to the news media, First Amendment groups, educational organizations, performing arts groups and anyone else who believes in this cause. We ask that these 1 for All partners use one of the ads on the July 1 launch date and then publish additional ads whenever space allows. 1 for All is not asking for money; we’re asking for media.

There’s extraordinary power in repeatedly market-

ing a message to the American people. “Got Milk” proved that. And every generation understands that “Only you can prevent forest fires.”

1 for All is an opportunity for those who believe in the importance of free expression to share one overriding message with the American people: It’s not a coincidence that the strongest, most dynamic, most creative and most ambitious nation in the history of the planet is also the most free.

One amendment. Freedom for all.

Newspaper online traffic surging Staff Editor & Publisher The number of unique visitors to the Websites of the biggest newspapers is up 15% so far this year, according to a Newspaper National Network analysis of data from comScore Media Metrix.

Newspaper uniques are up 15% in both the top 10 and top 25 markets, according to the report.

At newspaper Web sites in the top 25 markets, unique visitors jumped 10% to 83.7 million, according to the report. In the top 10 markets, the spike was even higher, up nearly 13% to 70.8 million.

Are you doing your part to keep public notices in the public eye?

A public notice is information informing citizens of government or government-related activities that affects their everyday lives.

Part of the Arizona Newspapers Association public notice best practices is keeping public notices prominent in print and online.

What is your news organization doing to highlight public notices? Are your public notices easy to find?

Does your community know the importance of public notices?

We need to do a better job at educating readers about the different kinds of notices and where they can locate them. If your newspaper doesn’t publish public notices, why not put a link to http://publicnoticeads.com on your website and encourage your readers to become informed citizens.

Newspaper site page views hit a record 2 billion, an 11% increase between March and April.

“Newspaper Web sites delivered 2 billion page views in the top 25 markets in April, a new record,” said Jason Klein, president and CEO of the Newspaper National Network. “When compared to the HuffingtonPost, newspaper sites in the top 25 markets delivered more than five times the page views and more than four times the unique visitors.”

12

times since 1997, the top names in design and technology training have gathered for an event unparalleled in the newspaper industry. On

October 7-9, 2010 these trainers will gather once again for the 13th session of the:

Institute of Newspaper Technology The Institute of Newspaper Technology offers the industry’s leading trainers, utilizing state-of-the-art lab facilities (both Mac and PC), to newspaper professionals throughout the United States and Canada.

Join us for classes in:

Bridge • Dreamweaver • InDesign • Flash Photoshop • PDF Issues • Illustrator Photography • Audio Slideshows • OS X Issues

Lisa Griffin

Russell Viers

Karl Kuntz

Rob Heller

Kevin Slimp

Mary Zimnik

How to increase site traffic without buying advertising Dorian Benkoil PoynterOnline In the competition for page views, some news sites use paid advertising to attract traffic. There are a few reasons paying for traffic is often a losing game for news, and I’ll get to them in a moment. But first, where can you spend your money to get traffic to your site?

Your content is the big attraction It’s been proven time and again that giving users what they want, consistently over time, and getting links to it will be effective in building traffic. You want to fire on all cylinders -- great editorial, smart marketing that includes social media, and when it works, smartly optimized ad placements -- but if you can do only one thing, the most cost-effective thing to do is create great content and let the world know about it through every cost-effective tactic, from social networks like Facebook and Twitter (see below) to e-mails and search engine optimization.

Partnerships and mentions pay, too Getting deals with other sites to cross-link (I’m talking about legitimate partnerships here, not the spammy link farms that don’t deserve a thought and can hurt your search rankings), and getting mentions and links from other sites can be gold -- for both immediate traffic and longer term. If you can get a link on a big, well-visited, authoritative site like Wikipedia, that

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becomes a traffic annuity. Every month, you’ll see referrals. Often those kinds of links will help your search engine rankings, as well.

Social media is powerful and cost-effective If you gave me $10,000 to promote a local news or niche content website, I’d probably spend that money to construct and push a social media campaign rather than spend it on paid digital media.

For the amount it would take to have people refine and re-do our paid media, swap and change ad versions, test, reconfigure and refine, I can instead have someone who’s probably less expensive and is tweeting and conversing on Facebook, and getting hundreds or thousands of views to the site. Plus, those viewers may turn out to be more loyal followers, and in many cases the social media trail that’s left will help search engine rankings, lead to more traffic, and provide useful feedback and info from your social media community.

There are some reasons to advertise A few atypical news sites attract higher-end advertising or have other ways of making money -- e-commerce, events, etc. -- and can get enough value from visitors that it’s worth it to pay for them. The editor of one major financial news website told me of paying to attract traffic to an area of his site that he’d sold to a luxury advertiser at a very high fee. He paid a lot for traffic in order to make even more.

A caution: “unpaid� media is not “free�

Even placements you don’t pay for are not free of cost. The time spent on the above contains the opportunity cost of keeping you from doing something else to improve the site and its performance. There may be some hard costs associated, too, however minimal.

I do believe, though, that for digital media properties targeted to specific groups defined by geography, subject or other niches, being part of the “conversation� online is the best way to attract community cost-effectively, and to make sure that community stays engaged over time.

Doing all this should drive interested people to your compelling content. But if you need an extra push, why is paid advertising often a poor choice?

Display advertising and text ads are not costeffective if you pay more to attract visitors than they are worth to you. Here’s an explanation.

News doesn’t bring big bucks per page (or per visitor) Most news websites are primarily advertisingsupported, and those ads don’t generally pay very high rates. You may have revenue per thousand pages of a few dollars, meaning each page view is worth a few pennies, or even fractions of pennies. Average users continued on page 7

ANAgrams ■ May 2010

Page 7

Con’t: Traffic without buying advertising continued from page 6 may come to the site once every few days or weeks and view a couple of pages while there. If you’ve paid more than a few pennies to attract them, you’re probably playing a losing game. Even the lifetime value of users who come more than once may not make up for the amount you pay to get that first visit from a wider swath who seldom or never come again.

You’re not selling something directly Why do you see ads for Netflix or American Express all over the Web? Because every customer they get has a lifetime value that is at least in the tens, maybe even hundreds or thousands of dollars. Once a customer signs up, he or she is likely to keep paying, month after month, year after year. Even if the cost to acquire a new customer is pretty high, over time there’s a profit.

Visitors to a news site, on the other hand, don’t generally make purchases directly from the site and, as noted above, are worth only pennies per visit -- and perhaps little more than that during the course of their entire “lifetime” of visits.

It’s hard to track accurately For a content site, figuring out the lifetime value of your users can be a costly and time-consuming chore.

A fraction of the people you pay to attract may come again, but it’s difficult to segment and track them without the kinds of personal registration and purchase data that an e-commerce site has.

You may have a loyal follower who doesn’t look like it in your Web analytics data (because, for example, she deletes her browser cookies or uses different computers to reach you at different times), or you may have someone you think is a loyal user but is really three different people using the same computer.

When someone buys something from Amazon, by contrast, Amazon has a pretty good idea who that person is and what he’s bought, and the company can figure out how much he’s worth over time.

You may not even be able to spend the money on paid media If you have a site with a specified niche or geography, it may be hard to buy ads elsewhere that can effectively reach that specific group of users.

As an example, we recently budgeted a couple thousand dollars to see what kind of traffic we could attract from people searching in specified ZIP codes and towns to Web sites such as TheDailyNorwalk.com and

TheDailyWestport.com, hyperlocal news sites of our client, Main Street Connect.

Working with Pali Media’s Charles Baker, an expert in the field, we tried dozens and dozens of keyword and location combinations on Google, MSN and another paid search service called eZanga for weeks, limiting our targeting by IP address to geographies within specific radii of our sites’ intended communities. We got barely a click.

Even after expanding to national footprints, while keeping the geographically specific terms, we literally couldn’t spend more than a small fraction of our test budget. There just weren’t enough people searching terms in our specific geographies and then clicking on our ads. One executive quipped that trying to market a niche website this way can be like “trying to market through a straw.”

To try to reach hyperlocal audiences through advertising, I also went to a couple of major national ad networks that pride themselves on their ability to target niche audiences. But a friend at one of them told me he wouldn’t take my money because they couldn’t target their ads to as limited a geographic area as I was asking.

There just isn’t enough traffic when you try to place ads on a national network targeted to a tightly defined geographic area.

On Facebook, too, we got barely a trickle of users at the cost we were willing to pay per clickthrough, after trying multiple wordings, images and the like. I’ve had the same experience with other sites, too. Facebook does provide the ability to target very finely by geography and by such demographic traits as age, income and education. But, again, once you’ve gotten that specific, you may not be able to get a wide enough audience to deliver meaningful levels of traffic.

I’ve found that for sites with niche content, rather than a niche geography, it can be even harder because there may not be enough people in groups or who’ve specified an affinity for the kind of content you have.

If you’re trying to attract people to your niche news site, your resources are probably best spent on social media and partnerships rather than paid advertising.

They will get you more than traffic; they’ll get you the loyal and lasting following you’ll want over time.

Education is at your fingertips! See a list of all webinars and training events on our Web site:

www.ananews.com/calendar

InDesign CS5 upgrade makes believer out of newspaper tech guru Kevin Slimp Institute of Newspaper Technology kevin@kevinslimp.com

N

you’ll get for your trouble:

Automatic Font Loading:

Let’s say someone packages an InDesign document on another computer - or in another hemisphere for that matter - and sends it to you. And let’s say your computer is missing some of the fonts used in the document. Not a problem.

InDesign CS5 will automatically find those fonts in the package, install them in the background and they appear on your page. No more pink highlights.

ow that the iPad hysteria has settled down, it’s been replaced by a new onslaught of questions concerning Adobe’s latest rendition of Creative Suite, CS5. “Should I upgrade?” has been the query of choice in my email over the past few weeks and now we lay aside Photo Captions from Metaour anxiety and take a look data : Metadata is that inforat the application mation built into of most interest photos that into newspapers, Includes data relatDesign CS5. ed to how a file is Let’s not waste created. Metadata time. For those of can also include you in too much text intended for of a hurry to fincutlines.

InDeish this column, sign CS5 will autothe answer is a rematically fill your sounding, “Yes!” cutline text frame No hesitation. No with information second guessing. from this metadaOr maybe a litta, meaning editle second guesstors and photograing. A tad bit of phers can include hesitation.

But this information only because the in the photo so computers you’re the paginator can now using might simply insert it not support this A mini bridge is includ- into the appropripowerful applica- ed in InDesign CS5. ate text frame. tion. And though Track Text you might have the latest Changes: Newspaper workMacs and PCs scattered flows often include writers around your newsroom, and editors making changes chances are you still have to text after it appears on the a few G5s and Pentium IIIs page. InDesign CS5 keeps pounding out pages. tracks of these revisions. The However, if you have the paginator can accept or deny computers to support Cre- changes without having to ative Suite 5 - or you’re will- import multiple text files. ing to go out and replace your Creating Animated Flash older workstations - run, Documents: Yes, you heard don’t walk, to the nearest me right. You can design a software dealer and upgrade file to be exported in various to InDesign CS5. Here’s what Flash formats. These files

can include movement , such as a car zooming across A new feature in InDesign CS5 allows the user to the screen, created animated elements within a document videos and which can later be exported as a Flash le. more. In a word, make that three words, son asked why this couldn’t I love it. Creating animated be done ...well, I’d have a lot of files just became much easi- dollars. Now it can.

Enough already. If I haven’t er. And you don’t have to have Flash to make it happen. The convinced you to upgrade work can be done solely in to InDesign CS5 by now, it’s InDesign or exported and probably not possible. Heck, opened in Flash for further I don’t get a penny if you upgrade, so use any version enhancements.

Multiple Column Head- you wish. However, for those lines: In previous versions of you who want my humble of InDesign, headlines that opinion, this is the most imspanned multiple columns pressive upgrade I’ve seen had to be created in separate in any application in a long text frames. Not any more. time. And it’s well worth the Now headlines can be in- $199 upgrade, if you’ve got the cluded in the same text file computer to run it. It might as body copy, then reflowed even be worth considering across columns by applying a new computer purchases.

Adobe InDesign CS5 can span setting.

Revamped Selection Tool: be purchased as part of the Tasks that previously meant Design Standard or Design changing tools can now be Premium versions of CS5. It easily accomplished using can be purchased separately the Selection tool. Rotate, re- for $699 or upgraded from a size, move, distribute, crop previous version for $199. and scale content without changing tools. A real timesaver.

Mini Bridge: Adobe Bridge is now included with InDeMay 12: Hutchinson MN sign. A new Mini Bridge May 13: Alexandria MN operates within InDesign CS5, allowing the user to May 14: Mora MN browse files and drag and May 19: Columbus OH drop graphics, text and photos right on the page. Handy May 28: Montreal QB dandy.

June 2-3: New Orleans LA Multiple Page Sizes: This might not impress newspaper June 5: Orange Beach AL editors very much, but your June 18-19: Austin TX production staff will have to be restrained when they June 23-25: Nashville TN learn they can create varying To contact Kevin directly, email: sized pages within one InDesign document. If I had a dolkevin@kevinslimp.com lar for every time a layout per-

Where is Kevin?

ANAgrams â– May 2010

Page 9

ANA JobBank

CONTENT SPECIALIST/REPORTER. Gathers, organizes and reports verbal, written, visual and audio information for The Yuma Sun, its related publications and its new media efforts. Reports to Associate Editor/Assignments and/or New Media Editor. Coordinates work with assignments editor and new media editor to ensure material is provided in a timely manner and in proper form. Produces visual elements as assigned or coordinates with visual content specialists and contributors to get needed visual and graphic elements to go with reports. Coordinates with new media, copy desk and design desk to ensure timely and proper presentation and flow of materials. Meets all required deadlines. Works on any special projects that are assigned. Ability to work effectively and appropriately with fellow associates and public. Fully communicates with supervisor regarding assignments and other issues related to performance of job. Journalism degree or equivalent experience desired. New media experience desirable. Apply online at http://www.freedom.com/careers. (May 20) Classifieds Call Center Supervisor. Independent Newspapers, the Valley’s largest community newspaper group, is seeking a supervisor to lead its centralized classifieds call center. Successful candidate must have a successful track record in sales and proven leadership. Position involves supervising a small, inside sales team responsible for building classifieds in 11 weekly newspapers and one monthly. Looking for someone who is familiar with both print and online products, and someone who enjoys working on a team. Salary plus commission. Send resume to Bret McKeand, publisher, at azpublisher@newszap.com. (April 21) Search job listings and resources on our Web site:

www.ananews.com/jobbank Have a job opening? Place your ad with us for free!

Email p.collins@ananews.com.

Contact ANA Staff

2009-2010 ANA/Ad Services Board of Directors

Events Calendar

Executive Director Paula Casey............... Ext. 102 p.casey@ananews.com

President Teri Hayt, Arizona Daily Star One-Year Dir./Daily

Directors Tom Arviso, Navajo Times Two-Year Director/Non-Daily

Communications Mgr. Perri Collins............... Ext. 110 p.collins@ananews.com

First Vice President Ginger Lamb, Arizona Capitol Times One-Year Dir./Non-Daily

Nicole Carroll, The Arizona Republic Two-Year Director/Daily

June 3-6, 2010 Journalism That Matters, Detroit

Pam Miller, The Verde Independent Two-Year Dir./Non-Daily

June 10-13, 2010 IRE 2010 Conference, Las Vegas

Joni Weerheim, The Sun (Yuma) One-Year Dir./Daily

July 8, 2010 Volunteers needed for Better Newspaper contest judging, Phoenix

Accounting Assistant Liisa Straub................ Ext. 105 l.straub@ananews.com Ad Placement Mgr. Cindy Meaux............. Ext. 112 c.meaux@ananews.com Network Ad MGR. Sharon Schwartz....... Ext. 108 s.schwartz@ananews.com Network Sales Rep. Don Ullmann............. Ext. 111 d.ullmann@ananews.com

SECOND VICE PRESIDENT Don Rowley, Arizona Daily Sun Two-Year Dir./Daily Third Vice President John Naughton, Payson Roundup One-Year Dir./Non-Daily Secretary/Treasurer Rick Schneider, Eastern Arizona Courier One-Year Dir./Non-Daily

Greg Tock, White Mountain Independent (Show Low) One-Year Dir./At-large Dick Larson, Western News&Info, Inc. Past President

ANAgrams is an official publication Arizona Newspapers Association 1001 N. Central Ave., Suite 670 Phoenix, AZ 85004

October 7-9, 2010 Newspaper Institute October 16, 2010 ANA Fall Convention