ANAgrams February 2018 by ANA News

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2018 Legislative Reception

ANA defeats Arizona Public Notice HB2148

ANA News

ANA Legislative News Paula Casey, Arizona Newspapers Association (ANA) executive director, and John Moody, ANA legislative lobbyist, were able to work with state legislators to defeat the Public Notice bill HB2148, Feb. 2, on a vote of 1-5(1 absent) in committee. HB2148 would have removed the Second Class postal permit requirement for legal newspapers and basically allowed online publication. The bill, if passed would have had serious impact on the public’s right to access public notices as well as having a potentialy detrimental affect on government transparency. Nationwide, over the past several years, other state legislative bodies have proposed similar bills. Most of these bills would provide government entities with the authority to decide over whether to publish notices in newspapers or on their own websites, which would give government officials the license to punish local papers for coverage they deem unfriendly. Summarizing the bill’s language: “for the purpose of publication of public notices, the statutory definition of “newspaper” would no longer require admission to the United States mail as second-class matter for at least one year”. This bill would have removed the Second Class postal permit requirement for Legal newspapers and basically allowed online publication. The full language og the bill can be downloaded at this link: http://bit.ly/2Femp6R.

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The official start of the 2018 Arizona State Legislature convened January 8. In conjunction, ANA and Arizona Capitol Times hosts its annual Legislators, Publishers and Editors Reception on January 24. This is the one time each year where newspaper publishers and editors can visit with their legislators in an informal and casual setting. ANA members from all parts of the state came to meet with their district representatives and state senators. There were 23 legislators and 43 newspaper members in attendance, some of which included representatives from: Eastern Arizona Courier, Kingman Daily Miner, Navajo Hopi Observer, Larson Newspapers (Sedona), Fountain Hills Times, Green Valley News, Today’s News Herald, Parker Pioneer, Nogales International, AZCIR. During the Regular Session ANA works with great effort to protect the people’s right to know what their government is doing by keeping government records and meetings open as well as protecting public notice. ANA and Arizona Capitol Times would like to thank the following sponors for their support that helped make the evening a success: Arizona Daily Star (Tucson), Arizona Daily Sun (Flagstaff), Casa Grande Valley Newspapers, The Record Reporter, Wick Communications, The Wickenburg Sun, and Western News&Info.

What’s New? An RJI series on newsroom innovations and experiments �� page

Avoid the accidental sales jibe. Selling and sailing have a lot in common �� page

The bill’s sponsor, Rep. Finchem (R), Dist. 11, (which straddles two counties, Pinal and Pima, in southcentral Arizona), introduced identical bills during last two legislative sessions: SB2013 in 2017; HB2041 in 2016 – both opposed by ANA, and both of which failed to advance. ANA has met with the members of the House Local and International Affairs Committee (listed below) in opposition to this bill and continues to encourage publishers of newspapers within their legislative districts to personally contact and thank these legislators who stood firm and voted NO on this bill. We need to let them know how much we appreciate their continued support of Arizona’s newspapers. For contact information and further information, please contact Paula Casey at the ANA. House Local & International Affairs Committee: • Tony Rivero (R), Chair, LD21, Vote: Yes • Todd Clodfelter (R), Vice Chair, LD 10, Vote: No. • Drew John (R), LD14, Vote: No. • Becky Nutt (R), LD 14, Vote: No. • Isela Blanc (D), LD26, Vote: No. • Cesar Chavez (D), LD29, Vote: Absent. • Rosanna Gabaldon (D), LD2, Vote: No.

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For just $75, train in social, mobile, data, graphics, writing, open records, digital tools and more at Phoenix NewsTrain on April 6 -7 APME is bringing affordable training in digital-journalism skills to Phoenix on April 6-7 for a day and a half of training at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. Experience NewsTrain’s highly rated training experience. Attendees regularly judge sessions as 4.5, with 5 as highly useful and highly effective. “All of the sessions were very direct and relevant,” said 2017 attendee Arianna Pickard of the Tulsa World. “I feel like I’m going to use a lot of what I learned to do a better job and enjoy it more.”

Register today! NewsTrains often sell out. Plus, the first 22 registrants receive a free AP Stylebook – regularly a $22.95 value. Phoenix NewsTrain will be the 90th such workshop organized by Associated Press Media Editors (APME) in collaboration with a host committee of local journalists, led in Phoenix by the Arizona Newspapers Association. APME, a nonprofit group of newsroom leaders, has sponsored NewsTrain since 2003, training more than 7,300 journalists in cities across the United States and Canada. Questions? Email, Linda Austin, NewsTrain project director at laustin.newstrain@gmail.com

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 What is it? NewsTrain is 1.5 days of cutting-edge training in digital journalism. Attendees regularly rate NewsTrain as 4.5, with 5 as highly useful and effective.  Who should attend? Journalists from print, digital and broadcast newsrooms of all sizes, as well as journalism educators and students, and communications specialists.  Why attend? For just $75, early birds learn digital skills – mobile storytelling, social branding and audience engagement, data-driven enterprise, graphics, and digital reporting tools – plus open records and writing well, from expert trainers.  Who are the trainers? Your trainers include ASU’s Sarah Cohen, Jessica Pucci, Vanessa Ruiz and Fernanda Santos; the University of Arizona’s David Cuillier; USC’s Laura E. Davis; KNXV-ABC15’s Courtland Jeffrey; and the Arizona Center for Investigative Reporting’s Jim Small and Evan Wyloge.  Why else should I attend? The first 22 to register get an AP Stylebook, worth $22.95.  And give me two more reasons? Discounted hotel rooms and diversity scholarships are available. Apply by Feb. 20 for the scholarships, and reserve rooms by March 7.

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February 2018 ■ ANAgrams | Page 3

Promote Sunshine Week, March 11-17 ANAgrams is a quarterly e-publication produced by the Arizona Newspapers Association 1001 N. Central Ave., Suite 670 Phoenix, AZ 85004-1947 Office (602) 261-7655 • Fax (602) 261-7525 www.ananews.com

ANA Staff Paula Casey Executive Director / ext. 102 p.casey@ananews.com Julie O’Keefe Communications Manager / ext. 110 j.okeefe@ananews.com Cindy London Ad Placement Manager / ext. 112 c.meaux@ananews.com

The Arizona Newspapers Association (ANA) was established in 1930 and incorporated in 1956. It is the successor to the Arizona Press Association of 1905, and the Arizona Daily Newspaper Association of 1922. The Association is governed by an 11-member board of directors elected by the member newspapers. The ANA is a nonprofit trade association representing more than 115 Arizona newspapers.

ANA Board of Directors President Manuel Coppola, Publisher – Nogales International 1st Vice President Kyle Larson, General Manager – Larson Newspapers (Sedona) 2nd Vice President Jeanie Hankins Williams, Publisher – The Wickenburg Sun 3rd Vice President Colleen Brady, Advertising Director – Arizona Daily Sun (Flagstaff) Secretary / Treasurer Brian Kramer, Publisher – White Mountain Independent, Payson Roundup Jill Jorden Spitz, Editor Arizona Daily Star (Tucson) Lisa Reilly, Publisher Yuma Sun Cloves Campbell, Publisher Arizona Informant Ilana Lowery, Editor-in-Chief Phoenix Business Journal Chase Rankin, VP Advertising – Arizona Republic/Republic Media (Phoenix) Past President Donovan Kramer Jr., C o-Publisher – Casa Grande Dispatch

Page 4 | ANAgrams ■ February 2018

Sunshine Week occurs each year in mid-March, coinciding with James Madison’s birthday and National Freedom of Information Day on the 16th. During Sunshine Week, hundreds of media organizations, civic groups, libraries, nonprofits, schools and other

participants engage public discussion on the importance of open government through news articles; opinion columns; special Web pages; infographics; editorial cartoons; public service advertising; public seminars and forums. Sunshine Week’s purpose is to highlight that “government functions best when it operates in the open.” ANA encourages its members to visit the Sunshine Week website for information and resources on how to get involved.

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Public Notice continued from page 1

News Media Alliance offers three ad designs available in full and quarterpage sizes. Both PDF and EPS file formats are provided. The ads can be customized with your newspaper’s logo. An email address is required to access this content.* (The email address is only for informational purposes and does not need to be a registered email with the Alliance. Member log-in is not required to access this content.) Click here to download the files.

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• upcoming events Ready-to-use PSA Campaigns from Public N otice Resource Center PNRC has created public service announcements in a variety of colors and sizes for your newspaper to use. Visit the PNRC website to download either or both of the public service announcement PDFs, then simply insert your newspaper’s logo and raise your readers’ awareness of public notice advertisements instantly. PNRC requests an e-mail of a tear sheet of any advertisements you use.

• member benefits • public notices • webinar training • newsletter archives • our media directory

and much more … February 2018 ■ ANAgrams | Page 5

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The Great Digital Divide Daily & weekly publishers view digital benefits very differently

During a keynote address at the Kansas Press Association convention in February, I presented Kevin Slimp kevin @ kevinslimp.com the results of my annual survey of newspaper publishers in the U.S. and Canada for the first time. With roughly 15 percent of publishers in these two countries participating in the survey, it’s a good bet the results are representative of the industry as a whole. In my previous column, the first in a series concerning survey findings, we discussed some of the differences between healthy newspapers and newspapers with diminishing health over the past three years. Today, I’m going to take a look at the differences in how daily and weekly newspaper publishers view the benefits of their digital efforts. After visiting thousands of newspapers during my career, and speaking to thousands more at conferences, there’s not much that catches me off guard about our industry these days. But I was a little surprised by the vast differences between the way daily and weekly newspaper publishers view the benefits of their digital efforts. Question 10 of the survey, “How do you feel about the following statement: “Our business would do just as well or better without a print version,” was less divisive. It seems that both daily and non-daily publishers universally agree they wouldn’t survive without a print version. The differences arise in

response to Question 11, “How do you feel about the following statement: “Our business would do just as well or better without a digital version.” A whopping 59 percent of daily publishers responded, “That’s ridiculous. We would be in worse shape without a digital/ online edition.” Conversely, 68 percent of weekly publishers believe it either “is” or “might be” true that their paper would do just as well without a digital version. When you add in the number of folks who responded “other,” then wrote they didn’t have a digital presence, you have well more than 70 percent of weekly publishers wondering if there is any advantage to having a digital edition of their newspapers. Looking further, the differences of opinion between publishers of “healthy” newspapers and “unhealthy” newspapers is not as glaring. While 59 percent of publishers who rated their paper’s health as “very healthy” or “relatively healthy” indicated their papers might be better off without a digital version, 54 percent of publishers who rated the health of their papers as “unhealthy” or “near death” felt the same about their digital efforts. Not a huge difference. The results are even more striking when asked about the benefits of social media. Only 22 percent of non-daily (less than four issues per week) newspaper publishers report seeing any benefit, financial or otherwise, from their social media efforts. Compare that to 60 percent of daily newspaper publishers who

see some type of benefit from their social media efforts and it’s clear there are some real differences between the results of social media at daily and non-daily newspapers. I’m fascinated by the responses to these surveys. As I hear from publishers and others after seeing the results of our past surveys, it’s apparent that folks are often surprised to find their newspapers aren’t so different from other. This is especially true when we look at categories like newspaper ownership mod-

els (a full 50 percent of U.S. and Canadian newspapers are not part of any group, with only 11 percent being part of a large regional or national group) and circulation (average circulation is less than 6,000). I often hear attendees at conferences respond, “I thought we were different from everyone else.” There’s some solace, I believe, from realizing you’re not alone. At the same time, we can gain some benefit from learning what is working at other newspapers similar to our own.

February 2018 ■ ANAgrams | Page 7

What’s new? Q&A

What a California newspaper is learning as it experiments with podcasting We asked newsrooms and ad agencies what they are doing today that they weren’t doing a year ago. Turns out quite a lot! This RJI series highlights some of the innovations and experiments we discovered and shares what leaders are learning along the way. We call it The By Jennifer What’s New? Q&A. Nelson This Q&A has been edited for space Senior Information and clarity. Specialist, A team at the Ventura County Star Reynolds Journalthought they could enhance their onism Institute line presence and gain new audiences with two podcasts — one on local history and the other on prep sports. Turns out they were right. The Camarillo, California, newspaper staff initially set a goal to gain 300 listens a month for the weekly history show “Never 30.” “When Kitsch was King at the Wagon Wheel,” a segment about a roadside attraction that included an amusement park and skating rink, received 327 listens in the first 24 hours after it was published. Season one’s eight episodes brought in more than 8,000 listens combined since the launch this past summer. Although most of the listeners were local residents, it also attracted listeners from across North America and the United Kingdom. The second season launches this week. The 15- to 20-minute “Never 30” podcast is targeted to an 18- to- 54-year-old demographic. The two podcasts were the newspaper’s first dive into audio storytelling on its website. Having experimented with audio projects at previous jobs, Consumer Experience Director Michelle Rogers says she wanted to try audio storytelling to reach new audiences. Rogers recruited existing staff to help with the podcasts. During season one, “Never 30” host Andrea Howry, community content editor, interviewed local experts such as professors or museum curators on subjects, including the Great Depression, World War II and the 1970 shipwreck of a 12,500-ton cruise ship that was supposed to become a floating restaurant and hotel. However, after crashing during a storm and being pushed up near the beach, the hull filled up with sand and could not be moved, says Howry. It now serves as a permanent jetty. Other episodes feature longstanding businesses and roadside attractions. Rogers and Howry used a dual approach to finding topics and sources. Rogers sought out possible interview candidates on social media. Howry pored over print issues from the appropriate time period to find excerpts to read. The experts point Howry in the direction of additional Page 8 | ANAgrams ■ February 2018

sources. Brainstorming as a team and asking the audience and coworkers for ideas also proved to be fruitful. Anthony Plascencia, multimedia journalist, then edited the weekly podcast and hand-picked music and background sounds. The podcast’s title makes reference to the tradition of writing 30 at the end of a print story. “But there are some stories that have no ending,” says Howry in the podcast. “You can type ‘to be continued’ or ‘part two to come,’ but never 30.” The newspaper also launched a podcast about prep sports called “Prep Period.” This Q&A focuses on “Never 30.” I interviewed Howry, Plascencia and Rogers. Digital News Producer Yazmin Cruz also contributed to this Q&A. What was your hope or expectation for the podcasts? Rogers: My expectation for both podcasts was that we would reach and gain new audience by entering and sharing our content on a new platform, a space we hadn’t previously played in. As we know, people consume content in different ways and on different platforms. It’s important for us as a news organization to explore those different platforms and tell stories in the format our audience wants and on the platforms they prefer, in order to grow our reach. What goes into creating a podcast episode? How long does it take to produce one? Howry: It totally depends. We have some that are just a single interview. Others require four or five interviews. I think it takes a little more time than a written story because you do have to make that extra effort to go out in person. You can always do a print interview over the phone, but the audio quality is so important in a podcast. Before I go into all of that, though, I go to the library to research and find those old newspaper clips. I would say it takes anywhere from one to three days to put together one episode. Plascencia: I start out by editing the whole interview and script together so the order of the story is all in place. Then I start researching what music is going to play well in the different spots. They’re history pieces, so I’m specifically looking for music from that period of time. When I’m editing, it’s not just about putting together a timeline, it’s using the timeline to immerse the audience. It’s intended to draw them in and make them not want to go anywhere while they’re listening You transitioned from print to audio storytelling. What advice do you have for others for telling a good audio story?

Howry: The interviews are still the same. You have to find the right kind of people and steer the questions so you get an eloquent answer. That part doesn’t really change. It’s still basic interviewing, but you have to get out of the office and do the research. Interviews outside the office are really critical so you get some of those ambient sounds and you make that face-to-face contact. What’s been the most effective way to promote the podcast? Rogers: A diverse promotional campaign is vital. You can’t just think sharing links on Facebook will drive traffic or just sharing audio cards on Twitter will get you the audience numbers you want. It needs to be a combination of promotional efforts, and you must tailor the presentation or message to the particular platform you’re using. What you post on Facebook must be different from what you build and share on Instagram Stories. Advertising is also important, but, in this case, we chose digital only, as we knew that’s where our potential audience was — online. So, my message is: When it comes to promoting a new endeavor, you need to think multiplatform and tailor your message or call to action to a particular platform and the audience that may be on that platform. It’s not one size fits all. Cruz: On Instagram, the reach of each audiogram was at least 3,000. The one that did the best was about the shipwreck. It received 245 likes, and 14 comments, and 13 people bookmarked the post. Its reach was 5,348, which was really close to the reach of the Wagon Wheel video at 5,866. That one got 336 likes, 18 comments and 28 bookmarks. For all our social platforms, I found that video and audiograms did better than still photos. For Twitter, the gifs, videos and audiograms I made did better than tweets with just a link. The tweets received more than one retweet, several likes and more than 500 views each. On Facebook, posts with just a link reached at least 5,000. Videos did far better on this platform. The Wagon Wheel video we shared on Instagram reached 87,965. It had 40,945 views; 3,530 reactions, comments and shares on Facebook. Our “Ghost Stories” audiogram got 10,000 views, and that’s around the number of views others received unless they were a fully produced video such as the Wagon Wheel. What has been the biggest challenge when it came launching the podcast or continuing to produce these segments? Howry: One of the challenges was when we decided to do the print version of “Ghost Stories.” That’s when I real-

ized that putting out a podcast and writing a story are two different animals. You can’t just run the transcript, and you can’t turn it into a Q&A. A transcript might work if there is only one person being interviewed in the podcast or if all the interviewees are in the room at the same time. But with “Ghost Stories,” I interviewed two people in two different environments, and turning that into a Q&A just didn’t work. In most cases, with a story, you’re writing the framework, and you use the quotes to enhance and support the points you’re trying to make. With a podcast, it’s exactly the opposite. The host is serving as the bridge between the points the interviewee is trying to make. So, I simply started over, wrote an editor’s note explaining that this was taken from a podcast. I also explained what the podcast is and how to access it. Then I set to writing a story from scratch. Since it was about “Ghost Stories,” I wrote a fresh lead, then structured the story by location and used pared-down quotes. Plascencia: For me, the obstacles came before we even launched the podcasts. Things like knowing how we were going to get them on the different platforms. I get all of my podcasts from the Apple podcast app. But before we started, I had no idea how new podcasts get into the platform, nor did I know how many podcast platforms there are. So, the first thing I wanted to do was research the different platforms as well as the audience reach of each. This was done to determine what our potential audience would be and what, if anything, it would cost to be on those platforms. I also wanted to make sure we wouldn’t have any issues with advertising within the podcasts, which can be an issue with some video platforms. We settled on the iTunes library, Google Play Store and Stitcher. Most of the other platforms cull their content from Google Play and iTunes. Stitcher has its own sizeable audience, so this would give us the largest reach without having to submit to every directory out there. Our show is hosted on SoundCloud, which provides an RSS that goes out to each of these. Also, I found that it takes a week or so to get approved on each of these platforms before you get added to the directory. We created a teaser episode in SoundCloud to populate our RSS before submitting the podcast to those directories. This way we would be ready to roll when we launched our first full episode. And then there was the music side of things. Where were we going to get music? Did our company have a library that we could use? Were we legally covered to use that library? See What’s New page 10 February 2018 ■ ANAgrams | Page 9

Editors and Publishers, please share this in your community newspaper: Journalism Diversity Workshop for Arizona High School Students

A tradition for 36 years, The University of Ari-

zona Journalism Diversity Workshop for Arizona High School Students will take place June 3-9, 2018, on the UA campus. The workshop teaches teens about reporting basics, media ethics, broadcast and multimedia journalism, design and editing, and different storytelling techniques.

Students will learn how to produce a news site

and multimedia using equipment in our publication and photojournalism labs. They will gain experience in news writing, reporting, editing, digital design and photojournalism techniques. They’ll also learn about ethics and media law.

Who is eligible?

We are seeking students who will be juniors or seniors in fall 2018 and who show a serious interest in journalism and in pursuing higher education. Upcoming sophomores and graduating seniors will also be considered.

What about expenses?

Nearly all expenses, including registration, housing in UA dormitories, and some meals, are covered by the program. You will only be responsible for a few meals and incidentals during the seven-day workshop.

How do I apply?

Interested students should submit an application accompanied by a short essay and a letter of recommendation from a teacher, adviser, administrator or mentor. Applications are available at: http://bit.ly/2lrX4vz Download the application form and mail completed by April 7, 2018, to: High School Workshop School of Journalism University of Arizona P.O. Box 210158B Tucson, Arizona 85721-0158 Questions? Contact the UA School of Journalism: (520) 621-7556 Page 10 | ANAgrams ■ February 2018

What’s New continued from page 9 How much would we be allowed to use? Just finding out the legal ramifications for doing that – we had to know what we were getting ourselves into. Throughout this process what surprised you the most or what did you learn that was unexpected? Plascencia: I like to edit with headphones on. However, sometimes headphones may not accurately portray what the podcast mix will sound like for someone who is listening in a vehicle or through a speaker. I’ve found that what sounds great on headphones can sometimes be very difficult to listen to without them. What equipment is required and do you have any recommendations for other newsrooms? Plascencia: We were able to repurpose some of what we already had in house. We had microphones and stuff like that that we were using for video. We have a sound mixer to plug the microphone into. There are a lot of different things out there that people could use. I think one of our co-workers from the preps sports podcast uses a USB hand-held mic that he bought on Amazon for about $40. Has podcasting been worth it? If so, how so? Rogers: Serving up stories on new platforms has been a worthwhile venture in many respects. Not only have we been able to reach new audiences, but our host, Andrea Howry, a journalist and editor, and technical producer, Anthony Plascencia, have grown their skill sets. Andrea has learned to tell stories in a different way that appeals to another audience segment, and Anthony has learned to produce podcasts, telling stories through audio, even though his expertise is in visual storytelling. These skill sets should serve them and the Ventura County Star well as our industry continues to evolve in the digital age. Also, the feedback we’ve received from our audience has made it worthwhile. We share the episodes in nostalgia groups on Facebook. We are specifically targeting people interested in local history, and they love it. Their comments not only give us incentive to continue researching and telling stories from local history, but their memories shared in the comments section enhance and complement what we have produced. Their feedback, and the feedback we received through several listening parties across Ventura County, has also helped shaped the direction we are going in season two in the stories we are choosing to pursue. Ready to launch a podcast in your newsroom? Anthony Plascencia, VC Star multimedia journalist, recommends four resources to help you get started. Mashable: 7 tips for launching a successful podcast Blubrry: Submit podcast to iTunes Audacity: Free audio recording and editing software Killer Tracks Production Music Reprinted with permission: RJI. Originally published: February 14, 2018.

One way to avoid the accidental sales jibe Selling and sailing have a lot in common. Consider the jibe. A sailboat cannot sail directly into the wind, By John Foust but it can sail at angles to the Newspaper wind. The closConsultant and est point of sail Trainer is approximately 45 degrees to the left or right of the wind direction. Turning the bow (the front) of the boat to change direction from one side of the wind to the other is called a tack. That’s a common maneuver which is fairly easy to execute. Things are more complicated when sailing downwind. With the wind directly behind the boat, the mainsail is positioned far to the left or right – sometimes extended to a perpendicular angle. The wind is pushing the boat, the sail is full, and there is a lot of power at play. A jibe happens when the boat is heading downwind and the wind changes from one side to the other. When the skipper executes a jibe, the wind crosses the stern (the back) and the sail moves to the other side of the boat. That’s a long way for a heavy sail to travel. If it doesn’t happen gradually, the sail can swing violently and cause a lot of damage. If there is a sudden wind shift – or if the skipper isn’t in complete control – the result can be an accidental jibe. In heavy wind, an accidental jibe can cause serious injuries or break the mast. “Wind at your back” is a general phrase that means things are going well. It’s true that, when sailing downwind, a boat can move smoothly through the water. But experienced skippers know it’s important to be careful with turns. There are times when a sales person sails downwind. The sales conversation

is positive and the prospect is showing genuine interest. Then all of a sudden, something puts the entire presentation at risk. At those times, the veteran sales person knows to be on guard for an uncontrolled jibe. Of all the risky points in a presentation, it’s hard to find one riskier than the temptation to criticize the competition. The prospect might say, “I’m also considering radio advertising,” or “Our marketing department is pushing for a different media mix.” If the sales person jumps in with critical comments, he or she can quickly lose control. Responding with criticism is like saying, “You’re wrong. I can’t believe you would even consider such a lousy advertising choice.” That’s a jibe that can do a lot of damage. One way to deal with this is to make a comparison. Instead of making a negative remark, say something like, “Let’s compare our paper to the radio stations in the market. Here’s a chart showing each station’s audience figures and our readership.” Just about every sales presentation has opportunities to criticize the competition. That’s why it’s a good idea to prepare comparisons in advance. We all know that criticism can kill sales and damage client relationships. Relevant comparisons can help advertising prospects make informed decisions. It all leads to smooth sailing. John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: john@johnfoust.com

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Program Requirements: 1) Advertiser must buy at least four newspapers in Arizona and/or have a minimum insert buy of 100,000 to receive the special rate of $24.75 CPM. 2) Prepayment is required unless credit has been established. 3) No guarantee that all newspapers will accept the insert order (newspapers have the right to accept/decline). 4) Insert does not count towards any contracts. 5) Advertiser must ensure inserts are delivered to each newspaper 10-days prior to insertion date. 5) Advertiser understands that participating newspapers have a one week window to insert the inserts however, newspapers will do their best to insert on the day requested. Updated 04-07-16

Page 12 | ANAgrams â&#x2013; February 2018

Empty space … or negative space? When I was still working at a newspaper (many more years ago than I care to remember), I showed the cover of a special section to my managing editor. I’ll call him Joe. In the bottom left of the cover was a patch of negative space, about two By Ed Henninger inches square. Newspaper Design Here’s how the conversation went: Consultant and Joe: “Why are you showing me Trainer something that’s unfinished? C’mon back when the cover is done.” Me: “But it is done.” Joe: “But there’s that empty space in the corner there. I guess it just didn’t print right.” Me: “No, Joe. That’s not empty space. It’s negative space. It’s part of the design.” Joe: “Oh.” (Long pause). “But what’s gonna go there?” Me: (Slowly becoming frustrated). “Nothing, Joe. It’s negative space, put there to add to the overall look and feel of the cover.” Joe: “Ah.” (Another long pause). “So…what are you gonna put there?” Me: (Remembering to stay calm). “We’re not gonna put anything there, Joe. It’s negative space. It’s part of the design.” Joe: “Oh… OK. I gotta get to the news meeting. Just let me know what you decide to put in that hole.” Me: “Sure, Joe.” So I cleared the cover and it went to press and I waited for Joe to give me a hard time about not putting anything in the negative space. He never mentioned it. I tell that story to help illustrate the concept and value of negative space. Negative space, just like text, headlines, photos and other design elements, is very much an important part of your design—especially on features pages and photo pages. One of my mantras is: “Negative space creates a positive force.” Often, it’s because of the negative space surrounding elements that the elements receive greater impact. It’s not just something you haven’t filled yet. It is space that you purposely place into a design. It’s a positive element. You put it there because it improves the design. It’s an integral part of it. Without that negative space, the design just doesn’t work. Without proper use of negative space—even in the spacing and structure of inside news pages with ads—packages on the page and elements within those packages would be a crammed, cluttered mess, making it hard on readers to make sense of what’s before them.

On photo pages, many think every inch of space must be filled. Wrong! When we strive to do that, we often crop the photos to fit and that can result in poor cropping and sizing. But if we lay the photos in and use some generous negative space around the outside edges of the page, we can create a package that uses the photos better.

Some might see the space on the outside edges of this page as “wasted.” I see it as good use of negative space.

So, don’t be a Joe. Don’t feel like every inch of space must be filled with a visual element. If negative space is called for…use negative space. You’ll find there’s more “there” there than you thought. WANT A FREE evaluation of your newspaper’s design? Just contact Ed: edh@henningerconsulting.com | 803-327-3322 IF THIS COLUMN has been helpful, you may be interested in Ed’s books: Henninger on Design and 101 Henninger Helpful Hints. With the help of Ed’s books, you’ll immediately have a better idea how to design for your readers. Find out more about Henninger on Design and 101 Henninger Helpful Hints by visiting Ed’s web site: www.henningerconsulting.com February 2018 ■ ANAgrams | Page 13

Webinars • Calendar • DATES ANA Training Partners

Happenings & Events ANA BOD Meetings

Flipping Objections on the Spot! - Online Media Campus Fri., March 2, Noon – 1 p.m. MT How much will be spent on mobile advertising through 2021, and Objection handling is a skill that all sales people need to master.

Ryan Dohrn will highlight the six most common objections media sales people face on a daily basis and show you how to flip those objections into closed deals with ease and style. Register by February 27 More Information

The Generations: Bridging Age Differences, Eliminating Age Bias and Implicit Bias - Inland Press Assoc.

Tue., March 6, 1 – 2 p.m. MT The agenda of this webinar is to provide insights on our multi-Generational workplace, implicit bias, age discrimination, and workplace best practices through an experiential journey. The webinar will help to explain what implicit bias is and its relevancy or irrelevancy to workplace decisions, age discrimination in an aging workforce, and best practices to ensure non-discriminatory decision-making. Presented by Camille Olson, Partner, Seyfarth Shaw LLP Members of Arizona Newspapers Association, get a discounted rate of $15 per webinar. More Information

Using all your sales tools: Selling effective multi-channel campaigns - Inland Press Assoc.

Tue., March 13, Noon – 1 p.m. MT This webinar puts the strategy in creating and selling multi-channel marketing strategies. From the start you’ll learn why geo-targeting, contextual and behavioral targeting based on search or browsing history, and social advertising are not products, but tactics. Members of Arizona Newspapers Association, get a discounted rate of $15 per webinar. More Information Page 14 | ANAgrams ■ February 2018

March 8 via conference call, 1 p.m. May 17 via conference call, 1 p.m. July 26 via conference call, 1 p.m. Oct. 5 TENTATIVE date, to be determined based on the ANA Fall Convention schedule. Oct. 6 ANA Annual Meeting. TENTATIVE date, to be determined based on the ANA Fall Convention schedule. Dec. 6 via conference call, 1 p.m.

ANA Office Holiday Schedules May 28 Memorial Day – CLOSED July 4 Independence Day – CLOSED September 3 Labor Day – CLOSED November 22 & 23 Thanksgiving – CLOSED December/January Dec. 24 through Jan. 1, 2019 – CLOSED

Save the Date!

ANA Fall Convention and Annual Meeting Oct. 6 Where: Wild Horse Pass Hotel & Casino, Chandler, AZ.

Workshop sessions, networking opportunities, and everybody’s favorite event — the award ceremonies. Make your plans now!