ANAgrams November 2017 by ANA News

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Fall convention wrap-up ANA News

Coppola returns for second term in 2017-18 as ANA president Manuel C. Coppola, director of legislative affairs for Wick Communications Co., has agreed to serve a second term as president of the Arizona Newspapers Association Manuel Coppola due to certain Returning ANA c ircumstances President – under which 2017-18 our board memWick bership shrunk Communications – and the first Director of and second Legislative Affairs chairs went Publisher – unfilled. Nogales International

These circumstances, which have largely been addressed, included company reassignments for some of our members and additional responsibilities placed on others who were then unable to fulfill their tenures as board members or officers. “This is a reflection of our

t umultuous industry in general,” said Coppola, who has himself experienced both reassignment of duties and additional responsibilities at Wick in the past year. “The reality is that we have to be Quick and Nimble, as the title of Adam Bryant’s book suggests. In it, Bryant offers guidance to move an organization faster and to instill a corporate culture that fosters innovation and produces results. “That is the mindset that we in the newspaper industry need as we continue to find the right blend of print and digital to customize our operations and meet the changing needs of our readers and advertisers” Coppola said. As former publisher of the Sierra Vista Herald, Coppola helped steer a redesign of the newspaper format from broadsheet to tall tab. It launched on Sept. 1, featuring an entirely new flag and name change, from the Sierra Vista Herald/Bisbee Daily Review to the See ANA 2017-18 President, page 2

2017’s new officers elected to the association’s board of directors �� page

Convention wrap-up General Excellence winners and photos �� page

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2017-2018 ANA board The new 2017-2018 Officers for the ANA board were nominated and selected on Saturday afternoon, September 30. • Manuel C oppola, D irector of Legislative Affairs Wick Communications; Publisher – Nogales International • Kyle Larson, General Manager – Sedona Red Rock News, Camp Verde Journal • Jill Jorden Spitz, Editor – Arizona Daily Star (Tucson) • Ilana Lowery, Editor-in-Chief – Phoenix Business Journal • Chase Rankin, VP Advertising – Arizona Republic /Republic Media (Phoenix) • Colleen Brady, Advertising Director – Arizona Daily Sun (Flagstaff) • Lisa Reilly, Publisher – Yuma Sun, Bajo El Sol • Jeanie Hankins Williams, Publisher – Wickenburg Sun • Brian Kramer, Publisher – White Mountain Independent, Payson Roundup • Cloves Campbell, Publisher – Arizona Informant (Phoenix) • Past President, Donovan Kramer Jr., Co-Publisher – Casa Grande Dispatch Read more on page 3 about the newsest members to join the board. How four media organizations are using events to raise revenue, engage audiences �� page

ANA 2017-18 president continued from page 1

as usual is no longer acceptable.” ANA Priorities This Year

abbreviated and more community The ANA also understands inclusive Herald/Review, along the need to evolve to remain with a complimentary URL called, relevant and has made some myheraldreview.com. In addition, difficult decisions as we rise to the distribution frequency went the fiscal challenges not unlike from seven to five days a week. those experienced throughout the These measures were the result industry. Those measures have of examining global trends netted some good results. But indicating a growing popularity it doesn’t end there. As well as of the tall-tab format, and exten- conquering other budget hurdles, sive research of readership habits in 2018, my pledge is to work with and preferences at the hyper-local our dynamic board now infused level. To appeal to younger with new members to set a course demographics and offer that for the future with a more defined 24/7 news coverage of a multi- mission. As part of this endeavor, media operation, the Herald/ we plan to survey our membership Review digital platforms were to gain their valuable input. also enhanced. The hard paywall Lastly, rest assured that we softened to a metered model will continue the good fight at to which print subscribers get the legislature. The board is a complimentary full pass. committed to forging on Additionally three open subsites with ANA’s strong lobbying were created, featuring content efforts on behalf of public about sports and recreation; arts notices and protecting our state and entertainment; and connecting from unwarranted attacks on the woman in southern Cochise First Amendment. As well, ANA’s County. “Media Hotline” lives on as a “Our digital offerings are complementary to our tall-tab format, which offers a more impacting canvas for stories and ads and it expands our color capabilities from 12 pages to 24,” Coppola noted. “This was a bold move that took buy-in and strong planning from all levels of our organization” he said. “But Wick Communications and its CEO Francis Wick, consciously espouse innovation and highlight the need to remain relevant to both our readers and advertisers. Business

resource for reporters and editors who have questions involving the First Amendment, Arizona Public Records Law, libel and other legal issues pertaining to newsgathering and reporting.

Office (602) 261-7655 • Fax (602) 261-7525 www.ananews.com

ANA Staff Paula Casey Executive Director / ext. 102 p.casey@ananews.com Julie O’Keefe Communications Manager / ext. 110 j.okeefe@ananews.com Cindy London Ad Placement Manager / ext. 112 c.meaux@ananews.com

The Arizona Newspapers Association (ANA) was established in 1930 and incorporated in 1956. It is the successor to the Arizona Press Association of 1905, and the Arizona Daily Newspaper Association of 1922. The Association is governed by an 11-member board of directors elected by the member newspapers. The ANA is a nonprofit trade association representing more than 115 A rizona newspapers.

ANA Board of Directors President Manuel Coppola, Director of Legislative Affairs Wick Communications; Publisher – Nogales International Kyle Larson, General Manager – Sedona Red Rock News, Camp Verde Journal Jill Jorden Spitz, Editor – Arizona Daily Star (Tucson) Ilana Lowery, Editor-in-Chief – Phoenix Business Journal Chase Rankin, VP Advertising – Arizona Republic /Republic Media (Phoenix) Colleen Brady, Advertising D irector – Arizona Daily Sun (Flagstaff)

www.ananews.com • www.ananews.com • www.ananews.com Page 2 | ANAgrams ■ November 2017

ANAgrams is a quarterly e-publication produced by the Arizona Newspapers Association 1001 N. Central Ave., Suite 670 Phoenix, AZ 85004-1947

Lisa Reilly, Publisher – Yuma Sun, Bajo El Sol Jeanie Hankins Williams, Publisher – Wickenburg Sun Brian Kramer, Publisher – White Mountain Independent, Payson Roundup Cloves Campbell, Publisher – Arizona Informant (Phoenix) Past President Donovan Kramer Jr., Co-Publisher – Casa Grande Dispatch

2017 - 2018

New to the Board Cloves Campbell, Jr. has spent his entire career with the Arizona Informant Newspaper, a family owned and operated publication in its 45th year of publishing. As its publisher, the newspaper provides an important voice for the Arizona African American community. Campbell is active in many civic and business organizations. Currently, he is the executive director for Arizona Commission of African American Affairs. As previous chairman of National Newspaper Publisher Association, a federation of more than 200 Black-owned newspapers Campbell led a delegation of African American journalists to meet with Chinese and African government leaders and journalists in Beijing, Xi’an and Shanghai and Senegal. Campbell also served two consecutive terms in the Arizona State House of Representatives. His past and current civic and community board service includes; Wells Fargo Community Advisory Board, National Newspaper Publishers Association, Arizona Informant Foundation, Governor’s AfricanAmerican Advisory Board, Attorney General’s African American Board, Arizona African American Legislative Days (founding member), Black Theatre Troupe, Mountain Park Health Association, South Mountain Village Planning Committee, Travis L. Williams Post 65, Tanner Chapel AME Church and the 100 Black Men of Phoenix. Campbell is also a member of the Greater Phoenix Urban League and a life member of the NAACP. He has been the recipient of numerous recognition awards for his dedicated community service. Cloves attended Pitzer College and Darden School of Business at University of Virginia.

Campbell has been married to Lanette Campbell for over 25 years. They have three adult children, Daivon Woods, Chanette Campbell, Cloves Campbell, III. He has one granddaughter, Solana Campbell-Willis. Ilana Lowery was promoted to Editor-in-Chief of the Phoenix Business Journal in June after serving as editor since August 2001. Prior to that, she had served as managing editor of the paper since 1999. Ilana first joined the publication as a reporter and projects editor in 1995. As a reporter, she covered banking and finance, travel, aviation, tourism and sports business. Prior to The Business Journal, she was an editor for Independent Newspapers Inc., a community newspaper chain based in Scottsdale. Before moving to the Valley in 1989, Ilana served as a reporter and editor for Pulitzer Newspapers in Chicago. An award-winning journalist, she also worked as a scriptwriter and associate producer for the NBC-TV affiliate in Chicago. A 1986 graduate of the University of Illinois, Ilana earned BA degrees in Mass Communications and English. Currently, Ilana also serves as an associate professor at Arizona State University’s Walter Cronkite School of Journalism and Mass Communications where she teaches news writing and ethics in journalism. In 2015, Ilana was inducted into the Valley of the Sun Society of Professional Journalists Order of the Silver Key Society for her more than 25 years of dedication to the profession. Ilana serves on the executive board of Gabriel’s Angels and is a member of the Hon Kachina Board of Governors. She also served on the advisory board for the Phoenix Jewish News. In

addition, Ilana is a member of the prestigious women’s professional associations Charter 100 and Central Phoenix Women. A long-time supporter of Valley Leadership, Ilana also is dedicated to promoting the outstanding work done by the Southwest Autism Resource and Research Center, Ryan House, Debbie Gaby Charities and the Arizona Heart Association. Ilana was a 2014 Greater Phoenix Chamber of Commerce Athena Award finalist. In 2008, she was honored as a Woman of Distinction by the Crohn’s and Colitis Foundation of America – Southwest, and in 2005, she was named a Woman of Distinction by the Girl Scouts Arizona Cactus-Pine Council. Lisa Reilly is the Publisher of the Yuma (AZ) Sun and has over 35 years of experience in the newspaper business. She has held a variety of leadership positions in finance, advertising and digital marketing. Lisa serves on the boards of the Yuma Chamber of Commerce and the Arizona Newspapers Association. Lisa lives in Yuma, AZ with her husband Mike. Jill Jorden Spitz is editor of the Arizona Daily Star. Before taking helm of the Star in October 2016, she was the Star’s investigations editor and, before that, business editor. She started her career at the Reno Gazette-Journal, covering everything from the night cops beat to health and education, and also worked at the Orlando Sentinel, where she covered Walt Disney World and Universal Studios. Jeanie Hankins Williams is the new publisher at the Wickenburg Sun, following the June 30 retirement of 27year publisher Kevin Cloe. A Wickenburg native, Williams graduated from Grand Canyon University before working in the newsSee New to the Board, page 12 November 2017 ■ ANAgrams | Page 3

Strategies

for

Success The Arizona Republic (daily ewspaper) and Navajo Times n (non-daily newspaper) took home the coveted award for Arizona Newspaper of the Year. Newspaper of the Year Awards are calculated from honors won in the Better Newspapers Contest added together with winning entries from the Excellence in Advertising Contest. Dustin Gardner, The Arizona Republic, for ‘Bad Neighbor’ and Rachel Leingang, Arizona Capitol Times, ‘The Limit Strikes Back’ won the ANA 2017 Stories of the Year. Craig Harris, The Arizona Republic and Alexis Bechman, Payson Roundup, were named the ANA 2017 Journalists of the Year.

Page 4 | ANAgrams ■ November 2017

Nick Oza, The Arizona Republic and Keith Morris, Payson Roundup, were named the ANA 2017 Photographers of the Year. 52 newspapers and four high schools entered in the BNC and Advertising Contests for a total of 1,463 entries. A new change for this year, based on input from a survey of the ANA membership, the convention was held as a one-day event on September 30. We’d like to acknowledge the New Mexico Press Association for judging the entries this year. Paula Casey, center, was honored by the ANA board with an acheivemnt award for service.

Casey has been with the a ssociation for a total of 22 years. The last ten of which she has served as ANA executive director. On behalf of the board and the association’s legislative branch, the plaque was presented by Manuel Coppola (ANA president), left, and John Moody, (ANA lobbyist).

The Awards, Ceremonies and Convention Experience

Click here to see the press release of winners and slide show presentations. November 2017 â&#x2013; ANAgrams | Page 5

Arizona Newspapers Association

78th Annual Meeting & Fall Convention

2017 BNC Newspaper General Excellence Awards

Division 1 Non-Daily – Under 3,500 1st Place Nogales International Publisher: Manuel Coppola 2nd Place -Tie Arizona Capitol Times Associate Publisher:Luige del Puerto 2nd Place -Tie Arizona Range News Publisher: Monica Watson 3rd Place Parker Pioneer Publisher: Michael Quinn Division 2 Non-Daily 3,500-10,000 1st Place Arizona Daily Wildcat (UofA/Tucson) Advisor: Brett Fera 2nd Place Sedona Red Rock News Publisher: Robert Larson 3rd Place Aztec Press / Pima Comm. College Advisor: Cynthia Lancaster Division 3 Non-Daily over 10,000 1st Place Navajo Times Publisher: Tom Aviso Jr. 2nd Place West Valley View Publisher: Steve Strickbine 3rd Place Phoenix Business Journal Publisher: Ray Schey Division 4-Daily under 25,000 1st Place Arizona Daily Sun Publisher: Don Rowley 2nd Place Today’s News-Herald Publisher: Michael Quinn 3rd Place Casa Grande Dispatch Publisher: Donovan Kramer Jr. Division 5-Daily over 25,000 1st Place The Arizona Republic Publisher: Mi-Ai Parrish

2017 Advertising General E xcellence Awards Division 1 Non-Daily – under 3,500 1st Place Eloy Enterprise Publisher: Donovan Kramer Jr. 2nd Place Coolidge Examiner Publisher: Donovan Kramer Jr. Tie 3rd Place Arizona Range News Publisher: Monica Watson Tie 3rd Place Nogales International Publisher: Manuel Coppola Division 2-Non-Daily 3,500-10,000 1st Place White Mountain Independent Publisher: Brain Kramer 2nd Place Green Valley News Publisher: Dru Sanchez 3rd Place Payson Roundup Publisher: Brain Kramer Division 3-Non-Daily over 10,000 1st Place Navajo Times Publisher: Tom Arviso Jr. 2nd Place West Valley View Publisher: Steve Strickbine Division 4-Daily under 25,000 1st Place The Daily Courier Publisher: Joe Soldwedel Assistant Publisher: Kit Atwell 2nd Place Casa Grande Dispatch Co-Publishers: Donovan Kramer Jr., Kara K. Cooper 3rd Place Yuma Sun Publisher: Lisa Reilly Division 5-Daily over 25,000 1st Place Arizona Republic Publisher: Mi-Ai Parrish

2017 BNC STORY OF THE YEAR Awards

Non-Dailies Division Rachel Leingang Arizona Capitol Times The Limit Strikes Back - Cut in aid to needy families costs DES millions Daily Division Dustin Gardner The Arizona Republic Bad Neighbor - Vacant city land frustrates Phoenix residents, officials

2017 BNC PHOTOGRAPHER of the YEAR Awards Non-Dailies Division Keith Morris Payson Roundup Daily Division Nick Oza The Arizona Republic

2017 BNC JOURNALIST of the YEAR Awards Non-Dailies Division Alexis Bechman Payson Roundup Daily Division Craig Harris The Arizona Republic

2017 BNC NEWSPAPER of the YEAR Awards Non-Dailies Division Navajo Times Publisher: Tom Arviso Jr. Daily Division The Arizona Republic Publisher: Mi-Ai Parrish

Click here to see the press release of winners and slide show presentations. Page 6 | ANAgrams ■ November 2017

A Special Thank You to Our Convention Sponsors

Plaque Sponsors

 Arizona Daily Star  Arizona Republic   Apache Junction/Gold Canyon News   Casa Grande Valley Newspapers Inc.   Independent Newsmedia Inc. USA   Navajo Times  Payson Roundup   Phoenix Business Journal   White Mountain Independent 

Contributors Printing of the convention program book

iPad donation for “Best Ideas” drawing. Winner: Roxanne Molenar, Yuma Sun

November 2017 ■ ANAgrams | Page 7

How four media organizations are using events to raise revenue, engage audiences Feature Story

Revenue Models That Work: Events as a Revenue Source Producing events is one opportunity for news outlets to generate additional revenue and build relationships with audiences. A panel of news and advertising executives spoke about their local events during Revenue Models That Work, which was held Oct. 12-13 at the Donald W. Reynolds Journalism Institute. Panelists were Lyndsi Lane, vice president of GateHouse Live; Bob Silvy, senior vice president of local ad revenue at American City Business Journals; Glynelle Wells, senior account executive at KMOX Radio Jennifer Nelson in St. Louis; and Senior Information Pamela Parker, Specialist executive feaDonald W. Reynolds tures editor at Journalism Institute Third Door Media. Here are five takeaways the speakers shared about planning events: 1. There are a myriad of events conducted by the panelists. Here are seven examples of events they put together or oversaw at their respective organizations: • High school sports awards banquets Throughout the year, reporters at GateHouse Media publications pick top athletes from local sports teams to honor during special awards banquets. • Festivals Uncorked is a popular music, food and drink festival produced locally by KMOX and its sister CBS radio stations in St. Louis. The event brings in major music performers like Gavin Degraw and attracts between 18,000 to 20,000 people. Page 8 | ANAgrams ■ November 2017

• Food Fight KMOX Radio also produces Food Fight, where local chefs compete for the title of St. Louis Food Fight Champion. The public and judges sample their entries and vote for their favorite dish. • Pet-A-Palooza KMOX Radio conducts Pet-A-Palooza events for pet lovers. The 2017 event included a Q&A with a local veterinarian, pet adoption opportunities and a dog trick show. • Virtual events GateHouse Media publications partner with local sponsors to host virtual events. During one event, GateHouse and a local hospital gave an audience the opportunity to watch a filmed open-heart surgery and ask questions of the surgeon. • Business recognition events American City Business Journals holds business-to-business events honoring Best Places to Work, Fastest Growing Companies and Healthiest Employers. • Custom events American City Business Journals produce made-to-order events for clients, based on the client’s desired demographic and message. 2. Planning events requires hard work and a time commitment. With careful planning, and support and help across departments, producing events can be worth it, says Silvy. American City Business Journals has experienced growth in its event revenue, sometimes “faster than digital,” he adds. “To have two dynamic growth segments of your revenue going in a positive direction to counteract what’s happening with print is something very, very positive.” 3. There are resources available to news outlets to plan and produce events. Silvy says he’s met people from

smaller news outlets who hired event planners with experience working with trade organizations. There are websites that can help with event registration, he says. If the event focuses on a topic, Silvy suggests finding an organization that already supports that topic. For example, If hosting a human resources event, partner with an organization like the Society of Human Resource Management. “They’re already doing a lot of their own events, so you need to find some niche that they’re not doing and would see value in working with this,” he says. “But to get them to embrace it, to communicate it, to make it credible for their members is a great way to get attractiveness for attendance, as well as sponsorships.” Attending similar events can help generate ideas when it comes to planning your own event, says Wells. 4. Revenue can come in many forms including tickets, photos, tables, sponsorships and geo-fencing. American City Business Journals sells both tickets and corporate tables during their events. One example of a corporate table, says Silvy, is a VIP table, which is placed in a prime location and provides a company with benefits including recognition during the event and post-event marketing. According to Silvy, VIP tables have brought in as much revenue as sponsorships for some events. Wells encourages using geo-fencing advertising. This type of advertising targets attendees’ mobile phones when they’re in the geographic boundaries of the event venue. After the event, news organizations can retarget attendees See Raise Revenue, page 12

Why ask questions in headlines? Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership. By John Foust The key word is “engagement.” Newspaper How can you enConsultant and gage readers – Trainer with just a few words? Consumers are naturally drawn to headlines which promise benefits or announce relevant news. That’s a logical place to start, as you’re writing headline choices. Along the way, why not experiment with some headlines that ask compelling questions? Let’s take look at some examples, good and bad: 1. Looking for a good deal? (This headline is too vague to create interest. Good deal on what – prices, product selection, additional services or special warranties? If this advertiser truly offers “good deals,” he or she should provide specific details – even if it’s a simple as saying, “Looking for a good deal on golf clubs?) 2. “Why is the Johnson’s house twice as likely to be burglarized as yours?” (Now this is engaging. I’ve seen this kind of headline in home security advertising. It arouses curiosity and taps into the one of the strongest human motivators – fear of loss.) 3. “What’s wrong with this picture?” (This question has been around for a long time. Don’t use is as a “made you look” gimmick. To be effective, it should relate to the product which is being advertising – and provide the answer in the copy. 4. “Can you find five mistakes in this photo?” (This is a variation of the “what’s wrong” headline. As long as there is a direct link to the product, it can lead people to read the body copy,

where they are certain to find an explanation of the nine mistakes. Don’t let them down in the copy. Deliver the goods.) 5. “How can you say ‘no’ to these fantastic bargains?” (It’s certainly easy to say ‘no” to this vapid headline, because it offers nothing of value to readers. “Fantastic” is an empty exaggeration in a meaningless question. If the bargains are so fantastic, why not think of a compelling way to say so?) 6. “Which house will sell faster?” (This classic curiosity headline is accompanied by two side-by-side photos. The houses look nearly identical. We have to read the copy to learn which one will sell faster – and why.) 7. “Why should you call XYZ Investment Firm?” (The answer is probably no better than the question.) 8. “Is your plumber ripping you off?” (If you’ve recently had some plumbing work done, this headline is a real grabber. Was the pricing fair? Or did you pay too much? You’ll have to read further to find out. And as you read, you’ll learn about a trustworthy plumbing company.) 9. “What guarantees did you get with your last oil change?” (This can generate interest. What about readers’ past purchases? Could they have made better decisions?) 10. “Which type of camera is best for you?” (If you’re in the market for a new camera, this ad promises to provide helpful information. And of course, whatever your choice, this advertiser probably has it in stock.) Can questions help you create engaging headlines? Yes. John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: john@johnfoust.com

Best Ideas Exchange 2017

Look for the The ‘Best Ideas’ Exchange in our weekly e-newsletter: This Week @ ANA. Topics submitted come from members who attended the 2017 Fall Convention. They presented ideas in the areas of readership, revenue, newsroom and circulation. By presenting their ideas, they became eligible for an iPad drawing. This year’s winner was Roxanne Molenar of Yuma Sun newspaper.

Reminder!

2018 Media Directory updates are

due Nov. 3

ANA emailed the update sheets for our 2018 directory that you should have received by now. What updates do we need from you? 1. Any administrative personnel, address, phone or email changes. 2. Your organization's verified circulation: -C urrent audited circulation report (ABC, VAC, etc.) -O r a Publisher's Statement (Form PS 3526). -O r a notarized proof of circulation (forms enclosed in email) 3. Lastly, we'll need your current Advertising Rate Sheets. The information we gather serves as an invaluable resource for ANA membership as well as for local and national advertisers and ad agencies who are interested in placing ads in your paper. Please don’t hesitate to call us with any questions. You can reach us at (602) 261-7655, ext. 110 or by email at j.okeefe@ananews.com November 2017 ■ ANAgrams | Page 9

ARIZONA NEWSPAPERS ASSOCIATION AT YOUR SERVICE SINCE

1931

MEMBER SERVICES Legislative Issues

Member Communications

The role of ANA is to watch legislation that aﬀects the public’s access to government meetings and records. We also watch legislation that might aﬀect our business. The Legislative Alert bulletin is emailed every Friday while the Arizona legislature is in session.

ANA publications, social media, and the ANA website keeping member newspapers informed of current trends, events, and other newspaper-related happenings in Arizona and elsewhere. Visit our website to sign-up for weekly bulletins or to view our job bank.

Statewide Ad Networks Press cards provided by ANA will be issued with an application or letter signed by the editor or publisher of a member newspaper. Current photos must be submitted of each applicant. Cards are durable and valid up to two years.

Press Cards

Ad Placement Service ONE Call, ONE Order, ONE Bill. With one call, an advertiser can obtain advertising information on any product our member newspapers oﬀer plus we work with other state press associations for out of state buys. We make the calls, collect the rates, send the advertiser a detailed estimate, place insertion orders, traﬃc artwork, collect tearsheets and provide the advertiser with an invoice detailing each insertion along with proof of publication. We simplify newspaper advertising and there’s NO COST to the advertiser for our service.

Quarter Page Network Another ONE Call, ONE Order, ONE Bill advertising product oﬀered by ANA Advertising Services. Advertisers choose from nine to ninety Arizona newspapers for their Quarter Page ad for a Quarter of the cost.

Participation in the Arizona Classiﬁed (AzCAN) and Display Ad Networks by member newspapers is mostly a donation of space. This donation allows network ads to be sold through ANA and provides the association’s marketing company with a substantial portion of its net operating income. These networks serve businesses seeking eﬀective small space advertising coverage across Arizona. With one call, either to ANA or to a participating newspaper, advertisers can place an ad in the majority of ANA member newspapers -- something that would be nearly impossible without the network. There is a revenue share component to these two networks.

Contact Us Paula Casey, Executive Director, ext. 102, p.casey@ananews.com Julie O’Keefe, Communications Manager, ext. 110, j.okeefe@ananews.com Cindy London, Ad Placement Manager, ext. 112, c.london@ananews.com

Phone: 602.261.7655 / Fax: 602.261.7525 Page 10 | ANAgrams ■ November 2017

Keeping Up With Styles Speeding up your workflow while improving your design in Adobe InDesign

lines and other common text styles. Let me offer a quick The News Guru explanation for those who don’t design pages. Suppose kevin@kevinslimp.com you’ve placed text under a photo. Without a paragraph style to simplify the process, the 21st session you would highlight the of the Newspaper text, select a font, along with Institute last week, tracking, leading and other Ed Henninger and I did characteristics to create your something we’ve never done cutline. before. We taught a class However, using a preexisttogether. It must have been ing paragraph style, the user a good idea because it was could simply click anywhere the most attended of the 26 within the cutline and select classes offered. “cutline” to achieve the same Titled, “What You Need effect. to Know About Paragraph Styles,” we took the group through a very fast paced 90-minute session, covering everything from simple nested styles to advanced nested styles. Afterwards, while discussing our class in the hallway, Ed and I both agreed we had learned something from each other concerning paragraph The same technique could styles. Ed told me he hadn’t be used to apply styles to seen nested styles created usheadlines, body text, bylines ing the method I used. and other types of text on a A nested style is a type of page. paragraph style that comEd discussed a method he bines two or more separate uses to create styles for his styles into a single paragraph newspaper clients, using a style. For instance, this is an easy way to create a style for “next style” method. I noted classifieds. If the user wanted a few of the styles he created and asked Ed to take a five bold words at the beginstep back and show the class ning of each classified, folexactly how these styles were lowed by smaller normal text, then followed by a different created. Afterwards, I went to my style of text for the code at the end of the ad, this could computer and experimented with different types of be accomplished with a nestparagraph styles using this ed style. method. “Wouldn’t it be great,” I thought, “if by simply clicking on a paragraph style, the headline, byline, email line and body text were all set automatically, without having to select different styles for each?” I was intrigued by a Let me show you how this method Ed used to create a can be accomplished. We will paragraph style based on the begin by placing some text on style that follows. a page. For instance, most newsFor this particular method paper designers are used to to work correctly, we will creusing paragraph styles to set ate the body text style first. body text, headlines, cut-

Kevin Slimp

This is done by creating text exactly the way you want it to appear on the page. Set the font, the justification, the first line indent, etc. I named this font “Body Text” in the Paragraph Styles panel.

Suppose my stories consist of headines, with bylines below the headlines, followed by email addresses below the bylines, then body text flowing below the email addresses. Yes, I could place the text, then click on each of the paragraph styles individually, until each type of text was styled. However, by paying close attention, I can create paragraph styles that do all these for me, with one click, rather than having to select each piece individually.

After creating a “Body Text” style, I go about creating a style for the email line. Notice inside the “Next Style” box, I have selected “Body Text.” This will allow me to set two styles at once, an email line followed by body text. Next, I create my paragraph style for the byline.

Again, create text just as you intend for it to look on the page. Note the setting for “Next Style.” After the byline, the next line will be in the Email Address style. Finally, a style is created for the headline, with Next Style set for “ByLine.”

Now, here is the trick. For this to work, you place your text on the page, then click somewhere within the headline with your Text tool. Next, right-click on the headline style and select “Apply “Headline” then Next Style.”

The result is a headline, a byline, an email address line, followed by body text.

With a little practice, you’ll be setting up styles for stories with drop caps and more.

I know you can’t wait. Go have fun. Remember, the secret is to right-click on the paragraph style if you want to use the “next style” method.

November 2017 ■ ANAgrams | Page 11

New board continued from page 3

paper industry in Wyoming for close to 20 years. She served as editor of the Douglas Budget, general manager of Wyoming Newspapers, Inc., and in 2012 returned to Arizona as publisher of the Lake Powell Chronicle. Williams became the editor in Wickenburg in 2014, and was named publisher as of July 1. During her time in Wyoming, Williams served on the Wyoming Press Association Board of Directors and was a legislative lobbyist on behalf Wyoming’s newspapers. “To be able to return to my hometown and continue in the career I love is absolutely gratifying,” Williams said. “Community newspapers are alive and well, and I’m happy to do my part to see that continues.”

Raise revenue continued form page 8

via geo-farming, says Wells. Lane says GateHouse Media publications shoot photos during events to sell to attendees afterward. 5. Events provide opportunities to engage with an audience, reach new demographics and provide unique experiences. Create an event hashtag and provide picture-taking opportunities — such as a red carpet or a backdrop — so audience members can share photos on social media. Lane says GateHouse Media publications often collect photos and share them on a large screen during an event. GateHouse Media publications put on family events to reach parents and children. Lane says they conduct an interactive quiz on social media to engage with audiences before an event and then use the quiz to invite people to the event. Reprint permission: Jennifer Nelson/ Reynolds Journalism Institute. Page 12 | ANAgrams ■ November 2017

Mark Your Calendar Webinars & Training Partner

Meetings, Events, etc. ANA BOD Meeting

Online Media Campus offers more than 20 programs annually on writing and Dec. 7, editorial topics, print and online advertisconference call, 1 p.m. ing sales, technology, social networking, management issues and much more.

Valley Media Holiday Mixer

Engaging Readers with Email Newsletters Friday, November 9 Presenter Jean Hodges, GateHouse Newsroom

www.onlinemediacampus.com

What works and what doesn’t for site design

Thursday, November 16

December 5 5:30 - 8 p.m. Hosted by Kaely Monahan & SPJ Phoenix Chapter Bliss ReBAR, 901 N. Fourth St. (just south of Roosevelt) More information found at the Phx SPJ website

What’s news at your newspaper?

Promotions or new hires? Special events? National awards? Tell us about it! Send your email to Julie O’Keefe.

Presenter Talia Jomini Stroud Center for Media Engagement at the University of Texas at Austin

www.onlinemediacampus.com

Miss one of Online Media Campus’s great webinars?

Don’t worry ... You can view past webinars at onlinemediacampus.com!

Arizona Newspapers Association High-quality, low-cost web conferences that help media professionals develop new job skills without leaving WKHLU RI¿FHV

Arizona Newspapers Association Thanksgiving schedule: Closed on Nov. 23-24

w w w. a n a n e w s . c o m