ANAgrams - November 2010

WWW.anane WS.Com

n oVe m Be r 2 0 1 0

sAvE ThE DATE: January 13 is the 2011 ANA Day at the capitol ANA and the Arizona Capitol Times are hosting a casual luncheon (catered

by Alexi’s) for members of legislature on January 13, 2010 at the Arizona

Capitol Times offices in Phoenix. Editors and publishers are urged to join us.

Meet your local representatives and let your voice be heard. Invitations will be

mailed next month, but post it to your calendar now. You don’t want to miss this opportunity!

Kevin slimp to train newspaper people in Phoenix for 2 days only!

Newspaper technology trainer Kevin Slimp is coming to Phoenix for two days only in January to teach you everything you wanted to know about Adobe InDesign, InCopy and Photoshop.

On Wednesday, January 12, Slimp will be teaching Adobe InDesign with a short session on InCopy.

On Thursday, January 13, Slimp will focus on Photoshop tips and tricks for beginners and intermediate users.

The sessions will be held at the Walter Cronkite School of Journalism and Mass Communication in Phoenix.

The cost is $49 for each class or $89 to take both classes. Call perri Collins at 602.261.7655 ext. 110 to register for the essential training opportunity.

New ANA website to launch soon The Arizona Newspapers Association is revamping our existing wesbite into something clean, sleek, modern and bursting with Web 2.0 goodness.

In the next few weeks, you will see a new homepage at ANAnews.com, one that features the latest news about journalism and its future, along with a larger

emphasis on what ANA can do for you.

Information will be easier to find, it will be more obvious how to connect with ANA through social media, and members will be able to register for events online. Also featured will be our online training calendar, which you will be able to add to your Outlook or

iCal with one click. And don’t forget to check out our new videos.

Look for the new site before the end of the year. We look forward to hearing your feedback on what you see now, and what you hope to see in the future.

Send all comments to Perri Collins at p.collins@ananews.com.

Open meeting law update The Arizona Attorney General recently published a revised version of the Arizona Agency Handbook Open Meeting Law Chapter.

It can be found at at www.azag.gov on the resources page.

Conspicuously posting this link satisfies the new requirements set forth under A.R.S. § 38-431.01 (G). For those of you unfamiliar with the Arizona Agency Handbook, it is a publication intended to provide guidance to State officers and employees and to the lawyers who represent the State or appear before its boards and agencies. The Handbook does not itself create legal rights or obligations; instead it is a reference source that discusses laws otherwise created by statutes, regulations, and the state or federal constitutions. Chapter 7 (open meetings) and Chapter 6 (public records) apply to all public officers and public bodies in Arizona.

ANNUAL REPORT from the Executive Director Paula Casey I would like to start by thanking Teri Hayt for all her work as ANA president this last year and for the last 5 years of service on the ANA Board of Directors.

It has been a pleasure to work with Teri.

I do not have to tell you that this year has been an especially challenging year for our industry and ANA has not been immune to the challenges that you all face in your newspapers. ANA was forced to cut back on staff last year and let go several longtime employees. It continues to be a challenge to do the same amount of work with 40% less staff.

The annual meeting is the only time of year where I have the opportunity to publicly thank the ANA staff. I hope you all recognize the wonderful group of people who keep the Association moving forward every day!

Sharon Schwartz Network Ad Manager Perri Collins Communications Manager Cindy Meaux Ad Placement Manager Don Ullmann Network Ad Sales Rep. Liisa Straub Accounting Assistant They are a very dedicated and hard working group and I am thankful to work with them every day!

The ANA Board of Directors has historically tried to conduct a retreat every two years to reassess the association’s goals and direction for the future.

We last met in August and I would like to give a short recap of what our committees would like to see the Association accomplish in the next few years.

Our Marketing Committee was led this last year by Rick Schneider, publisher of the Eastern Arizona Courier and supported by ANA staffers Sharon Schwartz and Cindy Meaux. In 2011, this committee will be chaired by Don Rowley, publisher of the Arizona Daily Sun. This committee works to find ways to bring new revenue sources to our members. Sharon and Cindy have Page 2 | November 2010 â– ANAgrams

Paula Casey

p.casey@ananews.com 602.261.7655 ext. 102

worked hard to gather information so clients can place ads in the online marketing program to promote and sell ads to your websites. While we have had only a few placements to date, we have the data ready when a client requests it.

Other marketing programs include the Classified Ad Network, the recently created Quarter Page Network and zoned programs for our AzCAN and 2by2 network programs. In 2011, we will continue to look for any new opportunities to send additional revenue to our members.

Our Heritage and Awards committee was led by Don Rowley, publisher of the Arizona Daily Sun and ANA staffer Perri Collins. In 2011, our new chair will be Tom Arviso, publisher of the Navajo Times. This committee instituted several rather large changes last year.

As you all know, we went to the online entry system for both our advertising and editorial contests. This was a huge change for both staff and our newspapers. I think that the few complaints we heard about this change will be taken care of as newspapers change how they save potential entries on their computer systems. Saving potential entries as .PDF documents throughout the year will greatly reduce the time needed for the entry process later on. Also in 2009 and 2010, we partnered with the APME for the BNC contest and our FOI awards.

We combined both contests, reducing the time and expense for our newspapers to enter.

The Education committee, led by Nicole Carroll of The Arizona Republic, has come up with a great program for you. While we have yet to complete training plans for 2011, we envision more opportunities for our membership in the use of webinars. There are many

organizations across the country (SNA, SNPA, Borrelle Associates, API, Inland and others) who allow members of our association to participate in their webinars at member pricing. We will continue to keep the list of education opportunities through these webinars available on the ANA website. ANA will also be scheduling individual training opportunities as members voice their specific needs. Specifically, we will be bringing Kevin Slimp back on January 12-13 to do two days of InDesign and Photoshop training. In 2010, we began offering 101 classes for journalists, including Web Advertising 101 and Social Media 101.

We hope to follow up in 2011 with workshops on mobile apps, SEO and more.

The Legislative committee or Public Policy Committee is led by our Chair, Ginger Lamb, vice president and publisher of the Arizona Capitol Times and staffed by myself. During the 2010 session, the Public Policy Committee spent most of its time and energy working on public notice legislation. In 2011 this committee will be co-chaired by Ginger Lamb and Greg Tock, publisher of the White Mountain Independent.

Our lobbyist, John Moody did a fabulous job for us this last legislative session. John was instrumental in the passage of HB 2302 which created the Public Notice Study Committee to look at Public Notice issues more closely and is tasked to report back to the Legislative Leadership by Nov. 2012. In 2010 we also created the ANA Public Notice Task Force to look at strategies to specifically engage our membership and continue to fight the threats to public notice. In August 2010, ANA hosted the first meeting of the PN Stakeholders to discuss the direction of our continuing efforts.

Additional meetings will be scheduled as the Study Committee starts to meet.

Our PublicNoticeAds.com website currently has 17 states using the website with the recent addition of Nevada Press to upload their Public Notices. I would encourage our Arizona newspapers to Continued on page 3

Continued: Notes from the executive director Continued from page 2

stay vigilant in making sure your uploads are done on a regular basis. The monthly e-mail which is sent out directly from the system alerts Publishers of the actual number of notices uploaded by their staff. This gives you all the opportunity to ask if this matches the number you had in print. ANA also has several buttons and banners ads that you can use on your website to draw traffic back to the PublicNoticeads.com website. Check it out at: http://www.ananews.com/pubnot/ pubads.html Now we come to our finances. Our Finance Committee which is made up of our Executive Committee, led by Teri Hayt, has continued to watch the finances of the Association and Ad Services

very closely. It was through the foresight of the Finance committee in previous years that ANA was required to build up a reserve account when times were good, for economic environments such as the one we’ve experiences over the last two years.

The current financials for the Association shows ANA with a net profit of over $30,000 year to date (through Sept. 10). This is actually 41% over our projected budget for this time of year.

We were projected to finish the year with a net profit $20,000.

In Ad Services, we are also ahead of budget. Advertising revenues are over budget YTD by 5%. Network programs were budgeted to meet the numbers from last year and we are achieving or beat-

ing those numbers in all but the SCAN program. We have also been watching expenses very closely. For example, ANA staff continues to work a 36-hour week.

As in previous years, I am sure I speak for our new president, Ginger Lamb, and the entire board in asking you to consider becoming more active in ANA. I have given you a brief explanation of what our committees are doing and we are always looking for new participation. Please keep this in mind in the coming months. I would be happy to answer any questions you might have regarding time commitments for each committee.

Respectfully submitted

by Paula Casey

Are you looking for a new stream of revenue?

SHARON SCHWARTZ s.schwartz@ananews.com 602.261.7655 ext. 108

Are you looking for new products for your sales department to offer advertisers? Maybe what you’re looking for is right under your nose!

It’s easy to increase your bottom line with ANA network ad programs. For example, selling just ONE 25-word classified each week can bring your newspaper $8,520 per year. What can your paper do with an extra $8,520 a year? The more ads you sell, the more money you can make!

Add ANA ad network programs to the products your sales department already offers and watch your revenue stream increase.

The leaderboard on the right displays the amount of cash newspapers earned through ANA network ad programs.

Their share of sales altogether was over $60,000!

No other advertising vehicle has the reach of newspapers.

or s.schwartz@ananews.com for more details.

Interested in making more money?

Join ANA’s network programs today.

Contact Network Ad Manager Sharon Schwartz at (602) 261-7655 ext. 108

2010 Network Ad Leaderboard Newspaper Copper Basin News Casa Grande Dispatch Glendale Star Wickenburg Sun White Mountain Independent Green Valley News and Sun Independent Newspapers Lake Powell Chronicle East Valley Tribune West Valley View Sonoran News Daily Courier Mohave Valley Daily News Fountain Hills Times Kingman Daily Miner Today's NewsͲHerald

2by2 AzCAN $13,230.00 $21,004.50 $6,860.00 $4,207.50 $5,390.00 $735.00 $2,145.00 $980.00 $1,342.00 $1,225.00 $165.00 $990.00 $490.00 $165.00 $490.00 $440.00 $245.00 $181.50 $165.00 $165.00 $165.00 $165.00

Zone Total $600.00 $34,834.50 $11,067.50 $5,390.00 $2,880.00 $2,322.00 $1,390.00 $990.00 $655.00 $490.00 $440.00 $245.00 $181.50 $165.00 $165.00 $165.00 $165.00

$29,645.00 $31,300.50

$600.00 $61,545.50

November 2010 ■ ANAgrams | Page 3

There is no New Media: It’s all new consumption Om Malik So, now television broadcasters are blocking Google TV from getting access to the content they’re putting online.

They want to make sure they don’t lose their advertising dollars. News flash: The cat is out of the bag. All information (including your precious television shows) are nothing more than bits on one network to rule them all — the Internet.

The knee-jerk response from the television industry and media to services like Google, Apple, Amazon and Netflix is a typical reaction from institutions of the past century, and a result of limited and short-term thinking. Unfortunately, the broadcast industry aren’t the only ones.

Every so often, you hear executives bemoaning the demise of the newspaper business, the declining fortunes of radio networks and the crumbling of the television industry. There’s talk of the music industry being at the point of no return, and one could probably add Madison Avenue to this gloomy outlook.

When I look at these industries and the failure — or impending failure — of these institutions, I see a fundamental mistake on their part to understand their own core businesses. They fail to see the world in a larger context, and instead, choose to focus on maintaining the status quo. If they took their cue from Apple (everywhere computing) or Amazon (any content anywhere), they could have found answers to their problems.

The trouble with print media (newspapers in particular) is it has never forced itself to look into the future, even though its employees were amongst the chroniclers of the future. Newspaper executives never really focused on the reality

others whose taste we trust.

The television industry, which is curOM MALIK rently having its own Waterloo moment, GigaOM.com is in trouble, because it never looked into Twitter: @om the future and thought of itself as being part of the bigger business that is video.

By thinking holistically about video (and not just TV), the content creators can that as the Internet became pervasive, (and some are) profiting from that shift the idea of a daily newspaper was going to a single mode of distribution: ESPN to become the subset of an information and MLB, for example. But most aren’t. business –- part of an amorphous goo we The clumsy blockade of Google TV by call MEDIA. From Facebook to Google broadcasters shows that you can’t make to Twitter to blogs, we are all part of a an elephant dance! bigger “information” business.

For the media industry (which is Because these new media are attuned video, music and print), there has been to the needs of a new kind of informaone more, and perhaps the farthest-reachtion consumer, it’s hardly a surprise that ing, failure: the inability of the folks to media’s single largest source of revenues grok that today’s audience is not tomor— advertising dollars — are getting row’s audience. It goes without saying sliced and diced in pursuit of this elusive, there’s a whole generation of folk that always transforming, info-savvy media has either grown up, or are growing up, consumer. Unfortunately, the media is on the Internet. Their consumption and used to selling page views, impressions online behavior is going to be predicated and massive audiences: metrics as aron a distribution medium whose basic chaic as drinking on the job and smoking premise is abundance. They will find, in a doctor’s office. curate and consume on their own terms, The same reasoning also applies to on their own choice of screens and on the music industry. If you stop looking their own time. at the music businesses from a myopic Generation D, where D is for disrupstandpoint — a malaise so common in a tion, is adapted to route around the old world full of mediocrity — you see that models: old models controlled by old CDs and albums are a subset of a bigger men. My friend Pip Coburn believes that business. Let’s call that bigger business “routing around these old models” offers the music experience. Spotify, Pandora new opportunities. There’s a reason why Music, LiveNation, Last.fm, MOG — IAC is, and will always remain, a reflecthey are all part of the bigger music tion in a dirty pond –- a collection of experience that combines everything properties that is unable to understand the from buying music on iTunes, to tickets new Internet people. If they don’t, someat LiveNation to sharing playlists with one else will, and they will become the friends to getting recommendations from next Ev Williams or Mark Zuckerberg.

ANA convention wrapup The Arizona Newspapers Association, in partnership with the Arizona Associated Press Managing Editors, held their annual awards reception on Oct. 16, 2010, at the Walter Cronkite School of Journalism and Mass Communication in Phoenix.

This year, 53 newspapers and Page 4 | November 2010 ■ ANAgrams

22 high schools entered in the Better Newspapers Contest for a total of 1,324 entries. The Better Newspapers Contest consists of nine categories that measure the overall quality of the newspapers and 18 categories that honor individuals who contribute to journalism excellence.

A special thank you to the Nevada Press

Association for judging the entries.

The Arizona Republic (dailies) and Payson Roundup (non-dailies) took the coveted award for Arizona Newspaper of the Year in their respective circulation divisions.

A great time was had be all, as the photos on the next page attest.

Photos from the 2010 Better Newspapers contest awards reception

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November 2010 ■ ANAgrams | Page 5

Maricopa Monitor to publish twice weekly Kathleen Stinson With the goal of serving its community in a more thorough and timely fashion, the Maricopa Monitor is set to expand its local coverage and begin printing twice a week.

The Maricopa Monitor, currently produced weekly with newspapers arriving to subscribers and available throughout the city every Friday, will become a twice-weekly publication when it introduces its first Tuesday edition on Sept. 21.

“We think we have new markets we can attract to help grow our brand and deliver even more value to our customers,” said Brett Fera, managing editor of the Maricopa Monitor.

Fera said the plan is to grandfather in current subscribers – those with subscriptions extending beyond September will begin to receive two editions at no extra charge – while offering incentives over the next few weeks for existing and new readers.

Those who renew or extend their subscriptions, or new readers subscribing for delivery to their home or office, prior to Sept. 15 will be able to do so at the current “one-issue-perweek” rate of $25.

“Although Casa Grande Valley Newspapers has covered that area since 1963, we’ve been in Maricopa with the Monitor for seven years,” said publisher Kara Cooper. “With its growth, we felt Maricopa is ready for an even more timely news source.”

Fera said although the growth in Maricopa has slowed, the company still thinks there is an opportunity to offer more of a “truly great” product.

“We’re proud of (our) ability to expand, even considering the current economy,” he added.

This year alone, the Maricopa Monitor has more than doubled its staff, including adding multiple personnel over the past month.

From a business standpoint, Fera said the simple plan is to increase the Monitor’s value in the community, growing the publication’s subscriber and advertiser base in the process.

The newspaper will continue to have its core sections – including news, sports, and education – but will add “more slice of life” features as well as additional entertainment and

Fair housing council offers refresher for sales staffs Southwest Fair Housing Council is pleased to offer no cost, orientation and refresher sessions regarding the application of fair housing law to advertising for classified advertising staff of newspapers – large or small – serving communities throughout greater Arizona. Call Sandy Fagan at (520) 7981568 or (888) 624-4611 or email to swfhc@dakotacom.net for more info and/or to arrange a free, fair housing refresher for your classified ad staff.

Page 6 | November 2010 ■ ANAgrams

business coverage.

Fera said that the ever-changing way people get their news – including via the internet – wasn’t a deterrent in the decision to expand. The ability to be more timely in print, he said, and simultaneously expand the Monitor’s presence online at its website, trivalleycentral.com, played a big part.

“Having our staff in the mindset of producing (a paper) more often will also allow us to more cohesively prepare our content online,” he said. “The goal is a cooperative alignment between our print newspaper, our daily website, social media outlets like Twitter and Facebook, and the news and events that happen in the city.”

Cooper said that a major ambition of Casa Grande Valley Newspapers Inc., and its flagship daily newspaper, the Casa Grande Dispatch, has been to be the ultimate news and information source throughout Pinal County.

Maricopa residents, she said, can now get daily coverage of regional, state and national issues online at trivalleycentral. com and in print through the daily Casa Grande Dispatch, which also circulates in Maricopa. That, coupled with the Monitor becoming twice-weekly, and Maricopa readers won’t need to turn anywhere else for news, she added.

CGVNI produces multiple publications in Pinal County including the daily Dispatch, quarterly Pinal Ways magazine, and community newspapers in Maricopa, Coolidge, Florence, Eloy and Arizona City. The firm also runs a successful commercial printing business as well, along with other publications in the northern part of the state.

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Slimp takes publishers to task “Like Y2k, we can convince ourselves that the end is near. And we can create a self fulfilling prophecy that will make that a reality sooner than later.”

read it online.”

Like Y2k, we can convince ourselves that the end is near. And we can create a self fulfilling prophecy that will make Institute of that a reality sooner than later.

Newspaper Technology Matt Yeager, a friend and publisher in kevin@kevinslimp.com West Virginia, told me last week that he didn’t understand why everyone thought It’s been an interesting month for me. print newspapers were dying. At his paI’ve spoken at several newspaper conferper, ad revenues are at an all time high. ences, including a national conference for Circulation hasn’t dwindled. People are free papers, another national conference reading the newspaper. for paid weekly newspapers and a third I asked him if he had told his readers conference for daily newspapers. At all that newspapers were dying. three, I was approached by publishers ask“No,” was his response. “They’re not ing, “What is the future of our industry?” dying. Why would I tell them that?”

That seems to be the question of the My thoughts exactly, Matt. day. Lisa Miller, general manager of New I ended my keynote to the group in Century Press in Rock Rapids, Iowa, Portland by reminding them to create an made an interesting comment. During online product that engaged the reader the Institute of Newspaper Technology and advertiser, but to remember that it’s last week. She noted that it seemed like the print product that pays the bills. It’s every conference she had attended this the print product that most of our readyear, other than the Institute, had focused solely on issues related to online journal- Kevin gives personal attention to a Louisiana editor during the ers turn to for their community news.

The dean of a major school of jourism. Lisa added that she keeps hearing October session of the Institute of Newspaper Technology. nalism told me two years ago that he thing that people believed because we told them that print newspapers will be but gone it was going to happen. Everyone kept reading felt all print newspapers would be gone within within the next ten years.

Like many newspaper publishers and man- in their newspapers and hearing on TV that the two years. He was a little surprised when I told him that might be the dumbest thing I’d agers that I meet, Lisa was concerned about end was near. And they believed it.”

Heads moved in agreement. Like in a ever heard. what this meant to her paper. She mentioned “Why would you say that?” he asked. her concern that newsprint would no longer be southern church service, I heard a voice say, “Because if all the print newspapers die,” I available, thus making it impossible to produce “That’s right.”

“Well for the last three years,” I continued, said, “I’m starting one. I’ll make a fortune.” a community newspaper.

Enough said.

Let me share something I said to a confer- “you’ve been telling your readers that newspaence of daily newspapers in Portland, Oregon a pers were dying. That the end was near. And few weeks ago. After discussing issues related to guess what. It took a while, but they finally online journalism for over an hour with the pub- believed you. And guess what. Your advertisers Have Kevin visit your staff lishers and ad managers gathered in the room, I believed you, too.” for on-site training or catch For the next few minutes, I shared what I asked if I should call it a day and leave it at that or tell the group what I really thought about the thought about the importance of improving our him at an upcoming event: current state of daily newspapers. Voices from print products. Now is the time to put more resources into making our newspapers more the audiences called out, “Tell us!”

Lafayette, Louisiana (Oct 22-23) On the screen behind me appeared the let- attractive to our readers. It’s time to invest in Los Angeles, California (Nov 1-2) ters “Y2k.” I asked the group how many of them staff, equipment and training to create a prodLouisville, Kentucky (Nov 9) remembered the Y2k scare of the late 90s. Every uct that’s more attractive to our communities.

Our print product is still vital to our comhand in the room went up.

Toronto, Ontario (Nov 18) “Do you remember,” I asked, “how every- munities. I was recently featured in a series of Ottawa, Ontario (Nov 19) body stored bottled water, food and blankets in columns and stories in the Knoxville News SenArizona Tour (Jan 13-14) tinel concerning summer travel mishaps with their basements because they were sure the end Delta Airlines. For weeks, people would stop of the world was around the corner?”

Louisville, KY (Nov 18) me on the street, in restaurants or wherever to The audience nodded in unison.

San Marcos, TX (Nov 19) “I didn’t buy water,” I told them. “And do tell me they had read about me in the newspaper.

I’d take the time to ask, “Did you see it you know why?”

Invite Kevin to I waited for an answer, but the room was si- online or in the print edition?” your newspaper or To the person, the answer was the lent as everyone anticipated my answer. training event!

“Because I knew it wasn’t real. It was some- same, “I read it in the newspaper. I didn’t Kevin Slimp

WELcOmE

ANA Board of Directors 2010-2011

Ginger Lamb VP & Publisher

Don Rowley Publisher

Rick Schneider Publisher

Tom Arviso, Jr. Publisher

Arizona Capitol Times

Arizona Daily Sun

Eastern Arizona Courier

ginger.lamb@azcapitoltimes.com (602) 258-7026

drowley@azdailysun.com (928) 774-4545

schneider@eacourier.com (928) 428-2560

tarviso@navajotimes.com (928) 871-1130

John Naughton Publisher

Nicole Carroll Executive Editor

Greg Tock Publisher

Pam Miller Publisher

White Mountain Independent

Payson Roundup

The Arizona Republic

jnaughton@payson.com (928) 474-5251

nicole.carroll@arizonarepublic.com (602) 444-8797

Joni Brooks Publisher

gtock@wmicentral.com (928) 537-5721

Bill Toops Publisher

The Sun

Glendale Star/Peoria Times

jbrooks@yumasun.com (928) 539-6840

wtoops@star-times.com (623) 847-4602

Navajo Times

Verde Independent/The Bugle pmiller@verdevalleynews.com (928) 634-2241

Teri Hayt Managing Editor

Arizona Daily Star thayt@azstarnet.com (520) 573-4220

ANA JobBank

MULTIMEDIA ADVERTISING COORDINATOR. Would you like to be a part of Arizona’s Premier source for News and Information?

The Arizona Republic, is currently seeking motivated individuals to join our Advertising Services Team as an Advertising Coordinator in our Deer Valley office.

The Advertising Coordinator will process advertising orders and serve as a primary support for Republic Media Account Executives and Account Managers in their sales efforts. This person will be responsible for prioritizing and managing work flow to meet team goals and objectives.

The Arizona Republic provides competitive salaries and benefits including, 401(k) plans, health insurance and paid vacation time.

Candidates with the above qualifications should submit their resume online to: www.azcentral.com.

Near the bottom of the homepage, click on “Jobs at The Republic” The Arizona Republic is an equal opportunity employer and a drug-free workplace.

Copy Editor. Prescott Newspapers, Inc., is looking for an experienced copy editor. The right candidate will have a degree in journalism or commensurate experience, an eye for detail, excellent grammar and proofreading skills. Knowledge of Associated Press style and current software programs. Must possess page design skills along with strong verbal and excellent customer service skills. This is a full-time position with excellent benefits. Send resume to: Personnel Manager Prescott Newspapers, Inc. P.O. Box 312 Prescott, AZ 86302 FAX: (928) 777-8625 pnihr@prescottaz.com

Search job listings and resources on our Web site:

www.ananews.com/jobbank Have a job opening? Place your ad with us for free!

Email p.collins@ananews.com.

November 2010 ■ ANAgrams | Page 9

INFOGRAM An information service of the Denver Regional Census Center

American Community Survey (ACS) 5-Year Data Release…

Preparation Starts Now! Print, broadcast and online journalists are preparing now for the mid-December release of American Community Survey’s first ever data products release for all areas in the United States.

This is the first real snapshot since the 2000 Census of what has happened in your community. It features demographics down to the neighborhood and census tract level.

DATA ON DEADLINE Fresh, local news stories on a wide range of topics available whenever you want them from ACS. >Changing racial and ethnic

composition of cities, counties and neighborhoods. >Areas with the highest concentration of vacant housing. >Commuting, migration, intermarriage, educational attainment, poverty, family type and home ownership. >Poorest and richest neighborhoods. >Most highly educated neighborhoods. >Neighborhoods with highest percentage of grandparents raising the grandchildren.

The Impact Is Local –What To Do Now Getting Started - Sign up now online at: www.dataondeadline.com to ensure that you receive important data releases and webinar press briefing access information. The U.S. Census Bureau will conduct media webinar conferences prior to the data release.

Learning More - Take time now to visit the ACS website at: http://www.census.gov/acs/www/ You will learn how to access ACS data, identify data products, tables, and geographies. You will receive guidance on when to use 1-3 and 5 year estimates, and learn guidelines for comparing ACS data.

American Community Survey’s On-Line E-Tutorial - is available at: http://www.census.gov/acs/www/guidance_for_data_users/ e_tutorial/ Downloadable PDF Compass Handbook - A Compass for Understanding and Using American Community Survey Data What the Media Needs to Know, is available at: http://www.census.gov/acs/www/guidance_for_data_users/ handbooks American Community Survey News Media Toolkit – is online at: http://www.census.gov/newsroom/releases/

American Community Survey Data Release Is Scheduled for December, 2010 Metropolitan Policy Program at the Brookings Institute reports…Over the last decade, America has passed a number of major demographic milestones. The Brookings Institute report shows how these “new realities” are redefining who we are, where and with whom we live, and how we provide for our own welfare, as well as that of our families and communities. “These underlying realities are too large to ignore” Denver Regional Census Center – 720-475-3626 – 6950 W. Jefferson Avenue, Suite 250 - Denver, CO 80235

Generating New Revenue from New Advertising Categories Thursday, November 18 2:00-3:00 p.m. EDT | 1:00-2:00 p.m. CDT Registration deadline: Monday, November 15 (Registrations submitted after this date are subject to a $10 late fee.)

Registration fee: $35 Group discounts are available. Visit our website for more information.

In this webinar...

Mike Blinder will reveal several recently deployed, highly successful multimedia sales programs (from various-sized markets) that generated significant new revenue for client newspapers, from new advertiser categories. Attendees will take away detailed information on how these programs were developed, along with exact methods of pricing and packaging, target advertiser categories. The actual sales materials used “in the field” to close new business will be available for download.

Presented in partnership with:

Arizona Newspapers Association

The presenter...

More than 250 media companies world-wide are clients of Mike Blinder’s company, Blinder Group Media Sales. The Floridabased firm assists in maximizing sales for its clients through effective sales training and revenue generation programs.

A few of their clients include Hearst, The New York Times Regional Media Group, Media General, and Hindu Times. Blinder started fresh out of college as a disc jockey growing as an industry respected program director for various radio stations across the U.S. In the early 90s he began work for media companies managing online sales initiatives. It was his great success in creating multimedia sales strategies that created a demand for his services to consult others worldwide on their offerings.

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November 2010 ■ ANAgrams | Page 11

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