ARIZONA
ARIZONA NEWSPAPERS DELIVER VOTERS
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Arizona Newspapers Deliver Voters
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Why Newspapers?
Ten Reasons Newspapers Deliver for Political Campaigns have your message delivered in a flyer or brochure, on a “Post-it” note placed on the front page, or even on the poly/ delivery bag in which the newspaper arrives. Poly/delivery bags are especially useful for getting out the vote on Election Day.
A diversified marketplace of ideas demands a targeted mix of media to get a campaign message across efficiently and effectively. But to be successful, consultants also have to employ other time-tested advertising mediums like newspapers. Here are 10 reasons why newspapers should be part of the campaign media mix. Use this information to help strengthen you position with political consultants.
8. It’s easy to advertise in newspapers
Placing political ads in newspapers has never been easier. Typically, the media buy can be completed with a single order and check. The Arizona Newspapers Association can help you with all of your planning and buying needs. And you can always call newspapers directly. Most have their own trained political sales staff.
1. Newspaper readers are voters
In the 2004 presidential election, 9 out of 10 newspaper readers cast a ballot. In the 2006 mid-term elections, when voting is typically much lighter, newspaper readers still delivered the vote, with more than 8 out of 10 newspaper readers going to the polls.
9. All politics is local
“Newspapers rank second only to television among voters when it comes to providing the most helpful information about state and local elections.” 2. Newspapers are credible
Voters look to newspapers for the information they need to make up their minds about candidates and issues. Newspapers rank second only to television among voters when it comes to providing the most helpful information about state & local elections. Newspaper advertising gives a campaign an aura of credibility and respectability that’s unmatched.
3. Newspapers are reliable
Nobody reads the newspaper to escape from reality, as is often the case with television and radio. And unlike annoying telephone calls, people actually enjoy reading newspapers. Newspaper readers seek out in-depth, detailed political information. With newspaper in your media mix, you can be sure your ad dollars have been well spent.
4. Newspapers consis tently reach voters
Voters consistently look to newspapers to help make up their minds about how they’ll vote. While the perceived usefulness of other media rises
and falls as the campaign progresses, newspapers maintain their strength for influencing voter opinion. Voters count on newspapers to deliver the whole story about the candidates and issues, from the earliest moments of the campaign right up until Election Day.
5. Newspapers provide more information to voters
Use newspapers to highlight endorsements, issue clarification, and candidate comparisons. Candidates can also use a compelling newspaper ad to generate interest from the press and garner valuable earned media opportunities.
6. Newspapers reach crucial undecided voters
The conventional wisdom among consultants says that only 10-15% of the electorate is typically up for grabs at the end of any campaign. But in reality, that number is much higher. That’s because while only 10-15% of voters may be truly “undecided,” many more are far from certain about their vote. Among those who say they experience some indecision, three out of four are regular
“Use newspapers to highlight endorsements, issue clarification, and candidate comparisons.”
newspaper readers. Newspapers can put your message in the hands of this crucial constituency.
7. Newspapers make targeting easy
Today’s newspapers can deliver the message right to the doorsteps of the voters you need to reach. Most major metropolitan newspapers have established sections based on geographic zones and can target a pre-printed flier or brochure for insertion and delivery within a specific zip code. Many can target delivery down to the census tract, block, or even house by house. You can
Voters know newspapers are the place to go to find out what’s going on in their communities. They know that unlike television or radio news programs, newspapers cover local issues every day of the week. And they know with a newspaper, they’ll get real, indepth coverage of the local issues most important to them. The same issues that often determine how they’ll vote on Election Day.
10. Newspapers are an essential part of a successful media mix
Broadcast, direct mail, and phone calls are all still important, but you also have to put money into other proven and effective advertising mediums like newspaper. In fact, newspaper ranks second only to television among voters when it comes to providing the most helpful information about state & local elections. Source: Newspaper Association of America
Arizona Newspapers Deliver Voters
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Arizona representative has campaign success with newspaper ads Barbara McGuire represented District 23 in the Arizona State House of Representatives from 2006 to 2010
and plans on running once again in 2012. McGuire credits her success to ads she placed in community newspapers. “Newspapers are the all-time proven tried and true reliable hard copy media source,” said McGuire. Over the past few years, there has been an increase in the number of registered voters in Arizona, and that number continues to grow. Advertis-
ing in Arizona newspapers creates an effective and efficient way for candidates and campaigns to communicate to these voters. According to McGuire, many of her consitutents prefer reading newspapers over surfing the web. “When there is no internet access, the newspaper is always there and available,” she said. Advertising in a local newspaper ensures your ad will be seen by people
“Newspapers are the all-time proven tried and true reliable hard copy media source.” - Barb McGuire
in your In target 2002,market. Mike Rounds Online was advertisrunning ing is harder a distant to target thirdlocally in thebecause race for of the global nature of the internet. A study by the University of Oregon School (2011) found that print readers remember “significantly more” than those who read news stories online. McGuire agrees. “The papers are around for days while internet delivery is out of sight and out of mind shortly after it is read,” said McGuire. In a recent survey, 56% of adults would rather look at advertising in the newspaper than watch an ad on TV (NNA Community Newspaper Readership Survey, 2011). Targeting the right people and make sure your message is being seen and remembered. Advertise in your local newspaper and get real results.
Political ads least annoying when in newspapers Political candidate ads appearing in local newspapers are rated as annoying by just 18% of registered voters, while ads appearing on local TV are seen as annoying by 54%, according to results of a survey released in February 2012 by the Newspaper Association of America (NAA). Network TV (50%), cable TV (43%), and radio (39%) ads are also rated annoying by a significant proportion of registered voters, though political ads on the internet (27%)
garner the frustration of far fewer. Meanwhile, local newspapers top the list of sources for accurate, in-depth coverage of political or civic issues with an impact on voters’ specific locality, rated reliable by 57% of respondents. Local TV stations (55%) closely follow, ahead of local radio stations (43%) and local websites (39%). Just 14% believe social media websites to be reliable sources of accurate and in-depth information about local civic issues.
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When asked about the reliability of websites for the same kind of accurate information on local political or civic issues, voters chose their local newspaper’s website (51%) as the most reliable, edging their local TV station’s website (50%). There was a significant drop-off to the local radio station’s website (36%), followed by other types of websites (23%), and a candidate’s website (22%). Once again, social media websites were at the bottom of the list,
rated reliable by just 14%. Republicans, Independents, and Democrats all share similar levels of contact with newspaper media, both in print and online. Voters appear to connect with newspaper media: 84% of respondents who voted in the 2008 presidential election, 86% of those who voted in their last statewide election, and 86% of those who voted in their last local election read newspapers in print or online at least once a week.
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Newspapers deliver consistency over broadcast In a fragmented media environment with channel proliferation, consumer control of media messages and advertiser demand for accountability, the most effective marketing vehicle may surprise you: newspaper media—in print, online and combined. With over 114 million TV households nationwide, television has the potential to reach the vast majority of adults in the U.S. But, only 45 percent of adults ages 18-49 are watching television during primetime—the peak hours of viewership. Also, the number of available channels per home has increased ten fold from 10 in 1980 to 119 in 2008, significantly fragmenting the TV landscape. In addition, the popularity of DVRs and online video have contributed to the decline of TV viewing time. The TV audience continues to be more elusive for advertisers, as they have to spread media dollars
across more channels to reach their targets. To newspaper readers, the advertising in a newspaper is every bit as important as the news—66% of readers strongly agree or somewhat agree that they purposefully seek out advertisements in the newspaper. In a world where consumers are tuning out advertising right and left, independent research shows that newspapers are a destination for advertising content. In a world of thousands of messages a day, advertising in newspapers is one sure thing when it comes to producing results. Sources: Nielsen Consumer Media Usage Report, 2012 Nielsen Cross-Platform Report, 2011 NNA Community Newspaper Readership Survey, 2011 MORI Research, 2010
Newspapers deliver voters in print and online Political consultant Cathy Allen isn’t yet certain which issues will define the upcoming elections. But she’s already decided that the campaigns she manages will make heavy use of an old-fashioned advertising vehicle: newspapers. “Newspapers are back,” says Allen, a political consultant in Seattle. Like Allen, a growing number of political consultants say newspapers can offer distinct advantages over television and other media. “Recognition is growing that newspapers are highly effective and highly cost-effective,” says Jordan Lieberman, publisher of Campaigns & Elections magazine, which conducts seminars for candidates, consultants and other political professionals. Newspaper readers vote at aboveaverage rates. Newspapers also allow for more sophisticated arguments than are delivered in the typical 30-second television campaign. More than 163 million U.S. adults read a newspaper in print or online in the past week (Scarborough Research, 2011). Of adults with a household income of $250,000 or more, 80% read
a newspaper in print or online in the past week (Scarborough, 2011). More than 77% of adults with a four-year college degree read a newspaper in print or online in the past week. Voters are more likely to visit newspaper websites for local election information than any other local website. Newspaper readers are educated, wealthy and voters. In 2011, Arizona’s newspaper websites totaled more than 200 billion unique visitors. You can’t afford to miss out on reaching these influencial votes.
“Newspapers are highly effective and highly cost-effective.” -Jordan Lieberman. With all the media choices we face, newspapers stand out as an exceptional way to motivate consumers to action. Local newspaper websites are the category most used for online local content. Local newspaper webs i te s r a n k first among
all sources for trustworthiness, credibility, and being the most informative place to find local content. Consumers also consider local newspaper websites to be the most trusted source of online advertising, because the advertising on these sites is perceived to be more current, credible, and relevant to them (comScore, 2009). Voters also perceive political ads in newspapers to be the least offensive (Pulse/MPA, 2011). Advertising on local newspaper Web sites is considered more trustworthy because the ads are more current, with credibility and local relevance also important factors. Newspapers provide a powerful platform for local candidates to connect with voters. Where are you going to put your advertising dollars? Where it counts: Newspapers.
“We used newspaper advertising to reach as many persons as possible...It played an important part in the success of Smoke-Free Arizona.” -Marcie Matthies In November 2006, Arizonans approved Proposition 201: The Smoke-Free Arizona Act. Proposition 201
Arizona Newspapers Deliver Voters
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Important Dates Last Day To Submit New Party Petitions To County Recorder/Secretary Of State For Verification
March 1, 2012
Presidential Preference Election
March 12, 2012
First Day To File Candidate Nomination Petitions
April 30, 2012
Last Day To File Candidate Nomination Petitions
May 30, 2012
5 p.m.
Last Day To File Petitions For Initiative Measures
July 5, 2012
5 p.m.
Last Day To File Petitions For Constitutional Amendments
July 5, 2012
5 p.m.
Last Day To File Petitions For Referendum Petitions
July 5, 2012
5 p.m.
Last Day To File Arguments For Or Against Ballot Measures
July 11, 2012
5 p.m.
Primary Election - Last Day To File For Write-In Candidates
July 19, 2012
5 p.m.
Registration Closes For Primary Election
July 30, 2012
midnight
Early Voting Begins For Primary Election
August 2, 2012
First Day To File “Nomination Other Than By Primary” Or “Independent”
August 8, 2012
First Day To File For Retention For Justices And Judges
August 8, 2012
Primary Election
August 28, 2012
Last Day To File “Nomination Other Than By Primary” Or “Independent”
September 7, 2012
5 p.m.
Last Day To File For Retention For Justices And Judges
September 7, 2012
5 p.m.
Primary Election Official Canvass Of Election Results
September 10, 2012
General Election - Last Day To File For Write-In Candidates
September 27, 2012
5 p.m.
Registration Closes For General Election
October 8, 2012
midnight
Early Voting Begins For General Election
October 11, 2012
General Election
November 6, 2012
Official Canvass of General Election Votes
December 3, 2012
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Arizona Laws: Political Advertising Guidelines Arizona Revised Statutes, Title 16, Chapter 6
§ 16-912. Candidates and independent expenditures; campaign literature and advertisement sponsors; identification; civil penalty A. A political committee that makes an expenditure for campaign literature or advertisements that expressly advocate the election or defeat of any candidate or that make any solicitation of contributions to any political committee shall be registered pursuant to this chapter at the time of distribution, placement or solicitation and shall include on the literature or advertisement the following words “paid for by” followed by the name of the committee that appears on its statement of organization or five hundred dollar exemption statement. B. If the expenditure for the campaign literature or advertisements by a political committee is an independent expenditure, the political committee, in addition to the disclosures required by subsection A of this section, shall include on the literature or advertisement the names and telephone numbers of the three political committees making the largest contributions to the political committee making the independent expenditure. If an acronym is used to name any political committee outlined in this section, the name of any sponsoring organization of the political committee shall also be printed or spoken. For purposes of determining the three contributors to be disclosed, the contributions of each political committee to the political committee making the independent expenditure during the one year period before the election being affected are aggregated. C. The provisions of subsection A of this section do not apply to bumper stickers, pins, buttons, pens and similar small items on which the statements required in subsection A of this section cannot be conveniently printed or to signs paid for by a candidate with campaign monies or by a candidate’s campaign committee or to a solicitation of contributions by a separate segregated fund from those persons it may solicit pursuant to sections 16-920 and 16-921. D. The disclosures required pursuant to this section shall be printed clearly and legibly in a conspicuous manner or, if the advertisement is broadcast on a telecommunications system, the disclosure shall be spoken. E. A person who violates this section is subject to a civil penalty of up to three times the cost of producing and distributing the literature or advertisement. This civil penalty shall be imposed as prescribed in section 16-924. § 16-912.01. Ballot measure committees; campaign literature and advertising funding; identification; disclosure; civil penalty; definition A. A political committee that makes an expenditure in connection with any literature or advertisement to support or oppose a ballot proposition shall disclose in such literature or advertisement the four largest of its major funding sources as of the time the literature or advertisement is printed, recorded or otherwise produced for dissemination. If a political committee has fewer than four major funding sources, the committee shall disclose all major funding sources. B. For purposes of this section, a major funding source of a political committee is any contributor that is not an individual person and that has made cumulative contributions of either: 1. Ten thousand dollars or more for an expenditure in support of or opposition to a statewide ballot proposition or a ballot proposition of a political subdivision with a population of one hundred thousand persons or more.
2. Five thousand dollars or more for an expenditure in support of or opposition to a ballot proposition of a political subdivision with a population of less than one hundred thousand persons. C. If an out-of-state contributor or group of out-of-state contributors is a major funding source to a political committee disclosed pursuant to subsection A, the political committee shall state the contributor is an out-of-state contributor on its literature or advertisement in support of or in opposition to a ballot proposition. D. Contributors that make contributions to more than one political committee that supports or opposes the same ballot proposition shall notify each political committee of the cumulative total of these contributions. Cumulative totals must be disclosed by each political committee that received contributions from the same contributor if the cumulative totals qualify as a major funding source to be disclosed pursuant to subsection A. E. Any disclosure statement required by this section shall be printed clearly and legibly in a conspicuous manner in type at least as large as the majority of the printed text. If the communication is broadcast on radio, the information shall be spoken at the end of the communication. If the communication is broadcast on a telecommunications system, the information shall be both written and spoken at the end of the communication, except that if the disclosure statement is written for at least five seconds of a thirty second advertisement broadcast or ten seconds of a sixty second advertisement broadcast, a spoken disclosure statement is not required. If the communication is broadcast on a telecommunications system, the written disclosure statement shall be printed in letters equal to or larger than four per cent of the vertical picture height. F. Subsection A does not apply to bumper stickers, pins, buttons, pens and similar small items on which the statements required in subsection A cannot be conveniently printed or to a communication by an organization solely to its members. G. A committee shall change future literature and advertisements to reflect any change in funding sources that must be disclosed pursuant to subsection A. H. This section only applies to advertisements the contents of which are more than fifty per cent devoted to one or more ballot propositions or proposed measures on the same subject. I. Any committee that violates this section is liable in a civil action brought by the attorney general, county attorney or city or town attorney, as appropriate, or by any other person for a civil penalty of three times the total cost of the advertisement. A donor who does not accurately disclose its contributions is liable for a civil penalty of three times the amount donated. J. For purposes of this section “Advertisement” means general public advertising through the print and electronic media, signs, billboards and direct mail. For the complete Campaign Contributions and Expenses, Arizona Revised Statutes, Title 16, Chapter 6 visit: http://www.azsos.gov/cfs/Campaign_Contributions.pdf
Arizona Newspapers Deliver Voters
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Federal Laws: Advertising in Federal Elections For additional information visit: http://www.fec.gov/ans/answers_general.shtml
What disclaimers must appear in political ads? Political committees must include a clear and conspicuous disclaimer on all “public communications” (e.g., TV and radio ads, newspaper, magazine or outdoor advertising, and mass mailings or telephone banks to the general public). Public communications financed by individuals or other organizations must include a disclaimer if the communication expressly advocates a candidate’s election or defeat or solicits funds. The disclaimers must indicate who paid for the communication and whether or not it was authorized by a candidate. Unauthorized ads must also include contact information for the sponsoring organization. Political committees must include a disclaimer on (1) all "public communications" (defined below), (2) bulk electronic email (defined as electronic mail with more than 500 substantially similar communications) and (3) websites available to the general public, regardless of whether the communication expressly advocates the election or defeat of a clearly identified candidate, or solicits funds in connection with a federal election (i.e., contributions for a federal candidate or federal political committee). Public Communications as defined in FEC regulations, the term “public communication” includes: Broadcast, cable or satellite transmission; Newspaper; Magazine; Outdoor advertising facility (e.g., billboard); Mass mailing (defined as more than 500 pieces of mail matter of an identical or substantially similar nature within any 30-day period); Telephone banks (defined as more than 500 telephone calls of an identical or substantially similar nature within any 30day period); or Any other general public political advertising. General public political advertising does not include Internet ads, except for communications placed for a fee on another person’s website 11 CFR 110.11(a). Individuals and Other Persons A disclaimer must appear on any "electioneering communication" (defined below) and on any public communication by any person that expressly advocates the election or defeat of a clearly identified candidate or solicits funds in connection with a federal election. Specific examples of public communications that would require a disclaimer include: Public communications coordinated with a federal candidate (i.e., in-kind contributions or coordinated party expenditures) that are paid for by a political committee or that contain express advocacy or a solicitation; Independent expenditures; Electioneering communications; A communication that solicits funds for a federal candidate or a federal political committee or that contains express advocacy; and Political committees’ Web sites. Independent expenditure is an expenditure for a communication that expressly advocates the election or defeat of a clearly identified candidate and is not made in cooperation, consultation, or concert with, or at the request or suggestion of, any candidate, authorized committee or their agents, or a political party committee or its agents. 11 CFR 100.16. What must the Disclaimer Say? The actual wording of the disclaimer depends on the type of communication, as explained below. In each example, it is presumed that the ad qualifies as a “public communication” in connection with a federal election. Messages Authorized and Financed by a Candidate On a public communication that is authorized and paid for by a candidate or his/her campaign committee, the disclaimer notice must identify who paid for the message. 11 CFR 110.11(b)(1). Example: "Paid for by the Sheridan for Congress Committee." 2 Messages Authorized but Not Financed by a Candidate On a public communication that is authorized by a candidate or his/her campaign committee, but is paid for by another person, the disclaimer notice must identify who paid for the communication and indicate that the candidate authorized the message. 11 CFR 110.11(b)(2). Example: "Paid for by the XYZ State Party Committee and authorized by the Sheridan for Congress Committee." 3 Messages Not Authorized by a Candidate On a public communication that is not authorized by a candidate or his/her campaign committee, the disclaimer notice must identify who paid for the message, state that it was not authorized
by any candidate or candidate's committee and list the permanent street address, telephone number or World Wide Web address of the person who paid for the communication. 11 CFR 110.11(b)(3). Example: "Paid for by the QRS Committee (www.QRScommittee.org) and not authorized by any candidate or candidate's committee." Coordinated Party Expenditures - Pre-nomination Period On a public communication that is made as a coordinated party expenditure before a nominee is chosen, the disclaimer notice must identify the committee that paid for the message, but need not state whether the communication was authorized. 11 CFR 110.11(d)(1). Example: "Paid for by XYZ State Party Committee." Post-nomination Period Once a candidate has been nominated for the general election, the disclaimer notice must also state who authorized the communication. Example: "Paid for by the XYZ State Party Committee and authorized by the Sheridan for Congress Committee." The committee that actually makes the expenditure is considered to be the person who paid for the public communication even when the committee is acting as the designated agent of a different party committee. Exempt Party Activities On exempt activity communications (for example, campaign materials) the disclaimer notice must identify the committee that paid for the message. 11 CFR 110.11(e). Example: "Paid for by the XYZ State Party Committee." How and Where must the Disclaimer Ap pear? In order to give the reader sufficient notice about the person(s) paying for or authorizing a public communication regardless of its medium, the disclaimer notice must be "clear and conspicuous" on the committee's communications, solicitations and response materials. The notice will not be considered to be "clear and conspicuous" if: It is difficult to read or hear; or The notification is placed where it can be easily overlooked. 11 CFR 110.11(c)(1). Additional requirements: Printed Materials On printed materials, the disclaimer notice must appear within a printed box set apart from the other contents in the communication. The print must be of a sufficient type-size to be clearly readable by the recipient of the communication, and the print must have a reasonable degree of color contrast between the background and the printed statement. 11 CFR 110.11(c) (2)(i), (ii) and (iii). Example: Paid for by the Save the Seahorses Committee and authorized by the McKay for Senate Committee. As long as the disclaimer appears somewhere within the communication it does not have to appear on the front page or cover of multiple-paged documents. However, in the case of single-sided documents and billboards, the disclaimer must appear on the front. 11 CFR 110.11(c)(2)(iv). Safe Harbor for "Clearly Readable" The regulations contain a safe harbor that establishes a fixed, 12-point type size as a sufficient type size for disclaimer text in newspapers, magazines, flyers, signs and other printed communications that are no larger than the common poster size of 24 inches by 36 inches. 11 CFR 110.11(c)(2)(i). Please note, disclaimers for larger communications will be judged on a case by case basis. Safe Harbor for "Reasonable Degree of Color Contrast" The regulations additionally provide two safe harbor examples that would comply with color contrast requirement: The disclaimer is printed in black on a white background; or The degree of contrast between the background color and the disclaimer text color is at least as great as the degree of contrast between the background color and the color of the largest text in the communication. 11 CFR 110.11(c)(2)(iii). 4
Arizona Newspapers Deliver Voters
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Arizona’s Weekly and Daily Newspapers County Newspaper Apache Navajo Times (Window Rock) White Mountain Independent (Show Low) Cochise Arizona Range News (Willcox) Bisbee Daily Review Bisbee Observer Douglas Dispatch Mountain View News (Sierra Vista) San Pedro Valley News Sun (Benson) Sierra Vista Herald Tombstone News Coconino Arizona Daily Sun (Flagstaff) Flagstaff Live Lake Powell Chronicle (Page) Navajo-Hopi Observer (Flagstaff) Sedona Red Rock News Williams-Grand Canyon News Gila Arizona Silver Belt Copper Basin News (Kearny) Copper Country News (Globe) The Nugget Payson Roundup San Carlos Apache Mocassin Graham Eastern Arizona Courier Greelee The Copper Era (Clifton) La Paz Parker Pioner Quartzsite Times Maricopa Ahwatukee Foothills News Arizona Business Gazette (Phoenix) Arizona Capitol Times The Arizona Republic Asian American Times Au-Authm Action News The Buckeye Star The Catholic Sun (Phoenix) The Communicator (Maricopa) Daily News-Sun East Mesa Independent East Valley Tribune Foothills Focus (New River) Fountain Hills Times Glendale Star Glendale-Peoria Today Jewish News of Greater Phoenix La Voz (Phoenix) Let’s Go Peoria Independent Peoria Times Phoenix Business Journal Queen Creek Independent Record Reporter Scottsdale Independent Scottsdale Times
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Hispanic voters: Arizona’s sleeping giant By Valeria Fernandez Latinos are the fastest growing segment of the U.S. population, with 51 million people. Yet, this electorate’s potential is often compared to that of a “sleeping giant.” According to James Garcia with the Arizona Latino Research Enterprise, there are nearly 500,000 registered Latino voters in the state, with an increase of 90,000 over the past year. Nationwide, the enormous efforts to get out the Latino vote coupled with citizenship registration drives are showing indications of promising Hispanic voter participation. Although Latinos have had lower voting rates compared to Whites and African Americans, their registration and voting rates are growing at a faster pace than other ethnic groups, according to a report issued in February by the National Council of La Raza (NCLR). Between 1990, and 2000, the number of Latinos registered to vote grew by 70% compared to 4% for Whites, and 27% for African Americans. Arizona has experienced a similar phenomenon over the last decade. The state ranked fifth among states with increased numbers of registered Latino voters. Latinos are now one-third of the state population. In Phoenix, the fifth
Often times, where voters get their news determines how their views are shaped. Spanishlanguage media plays a significant part in shaping voter attitudes towards issues and candidates.
largest city in the nation, they represent exhibit higher voting rates than those of population’s daily activity. Overall, a 42% of the people. natives. considerable 82% of those surveyed read Historically, Latinos have not turn And where will they get their politi- Hispanic publications and in fact, the out to vote in large numbers in the state. cal news? same number of readers report sharing Yet, there has been an increase trend in Often times, where voters get their their copy with at least one other person. voter registration. In 2000, only 49.4% news determines how their views are Over one-quarter (26%) of readers share of voting-age Latinos were registered shaped. Spanish-language media plays a their paper with at least four others. to vote, while the number jumped to significant part in shaping voter attitudes Hispanic consumers are frequent 56.3% in 2004 and 83.6% in 2008, based towards issues and candidates. readers of Hispanic publications. Sevon census data collected by WCVI. And A 2009 survey by Alloy Access enty-four percent (74%) of Hispanic those number are expected to continue shows that Hispanic newspapers are newspaper readers have read three or rising. clearly an integral part of the Hispanic more of the last five issues. Many Latino vote advocates expect a large number of newly naturalized citizens will join the voting rolls in 2012. This fiscal year, the Office of Citizenship and Immigration Services (USCIS) is processing thousands new applications in Arizona and a large number of them are expected to be from Latin American countries. Although naturalized citizens make up a small portion of those Latinos eligible to vote, several studies show they
Younger readers comprise the majority of Hispanic newspaper readership.
– 57% are 34 years old or younger. – Average reader age is 37 years old.
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DON GARATE
New cookbook honors historic local interpreter
WEDNESDAY
OCTOBER 5, 2011 Vol. 6 No. 40
Jessica Thornton, 10
Kids cut loose in rec leagues
Home School, Grade 4
A14
Aning Juan Bautista de Army Published by the za II, the Spanish Green Valley News group captain who led a soldiers and colonists A new cookbook of 1775 from Tubac to deli- in draws together open a new overland cious contemporary its route to found San Franrecipes, but finds that’s cisco, Calif. foundation in food a Rio Rico resGarate, Bottemiller historically been grownBy Kitty ident, died in SeptemberManager. from and enjoyed in Santa www.sahuaritasun.com To date this year, destruction 2010 at the age of 59 Vandalism is random Cruz County. but cases vandals by and handicapped cancer. He workedoften coincide has run about $4,200 The cost tobrain with summer and clean up of The recipe compilain re- were dismantled. support grips at Rancho Sahuarita interpretadestruction pair costs. Last year’s as chief other school breaks, Don is byto Lake Park. vandals the bill — the down historian at tion is dedicated leading to highest The latter incident Police logs generally to suspicion of tion andcompared in the park department’s 2010, but repairs involved grafreflect sev- fiti on offenders Garate, an interpreter National and prevention in their 10-year eral vandalism-related a patch of wall of Na-theTumacácori teens or younger. the history — totaled still the park’s cost Sepincidents southside But De Breceny and historian for town thousands Park since at Historic $55,000. That included about of varying degrees, mostly of and police said facility, most likely dollars every apnot all offenders tional Park Service minor, plied with year. 1990. $14,000 every week, in damage to North spray paint. A week are children, and although not all It has been tember Tumacácori National Santa Cruz parks. a “relatively decent while vandal- Park at earlier, a parks About a half-dozen He was facilities caused by employee noted year” / PAGE 4 ism is a difficult crime to for vandalism Historic Park. SEE BOOK reports a heavy a month solve, tool, probably incidents, some involve park properties, a broken light fixture that apbut depictcases do get closed, the number and a large wrench or best known for peared arrests severity and By Kathleen Vandervoet
For the Santa Cruz Valley Sun
Vandalism costs Sahuarita
thousands
to have been smashed, so far this year, sledgehammer, De of made and restitution incidents fluctuates there have the northside Breceny at made. over time, used to bash in restroom said, been 36, De Breceny said. facility. The parks “We have spurts every said Brian De Breceny, doors. once in a In that department now Town of while which Recent examples case, two water fountains locks the Sahuarita Parks include a re- ties will decrease after and Facilities arrest,” nightly, police noted. faciliport from a town an were damaged parks De Breceny said. beyond use, light “Many (offenses) Sept. 24, the second employee fixtures broken, and are not really time in as hand dryers many weeks involving restrooms SEE VANDALISM, PAGE A10
GV
Fire www.Coupo work nes on rsnLocal.com transitio IS FRIDA
PHOTOS / ROGER CONROY the unit’s opennational anthem during stand in ranks for the Junior ROTC members the unit’s opening ceremony. Rico High School spins his rifle during (Above) The Rio member Francisco Coronado 28. (Below) Drill team ing ceremony Sept.
RRHS Junior ROTC cadets
...
POISED FOR ‘LOADS OF FUN’
PHOTO/KATHLEEN VANDERVOET
COMING TH
inspired holds a new cookbook Carol Richardson Garate. the memory of Don by and dedicated to
Green Valley News
‘100 Years, 100 Quilts’ honors AZ’s centennial
Easy Living
& Sahuarita Sun
Y!
website, www Check out the ALL-NEW .CouponersLoc al.com By Philip Franchine
Coupon Queen
which will replace Keith www.sahuaritasun.com Vincent, no relation, a When Green Valley former district employee who has remained Fire Chief Simon a conDavis sultant since retires in 2104, he retired he will last spring. The new firm take some financial “100 Years, 100 Quilts” ex- will assist in By Marissa Freireich pertise with him an upcomexhibit will be the largest and the Arizona-Sonora News Service fire board last Wednes- ing change in accountcentennial commemorain the ing systems. tion using quilts day approved hiring Ever since her first country. The Arizona Davis, who has directnew financial servicesa 1992, Project trip to Arizona in ly overseen district consultant to ease knew Centennial Quilt HistorifiAngelika Haeber the nances, gave to and the Arizona notice two transition. she wanted to move are working years ago by signing cal Society State. PHOTOS The new financial BY SCOTT A. TARAS | SPECIAL the up the Grand Canyon TO THE SAHUARITA SUN con- for the state’s together to organize sultant is The James Deferred “I was just blown away funded is Vinwhich said exhibit, cent Group of Scottsdale, dowith (Arizona),” SEE FIRE, PAGE A10 Ger- through grants and Haeber, 65, a retired orig- nations. man teacher who is The idea for the exhibinally from Germany it came out of a converlives in Green About and now a thousand about Arizona’s people showed sation up Sept. . To remember her 27 as Walden mem-Grove VOL 45, NO. Valley High School among staged ulti-house centennial an open 80 OCTOBER Haeber and dedication. Clockwise Quilt from experience, 5, 2011 top, Damion Clay,a sophomore, bers of the Arizona made quilt that plays mately classical a group music as Group, the people enter of Study new gym. images Principal her Teresa reflects Hillthat the history steps to the podium. explores Color Guard cadets Gunnar Johnson, NJROTC Arizona. freshman, Alex Rosas, quilt, of quilting. more,And that Austinnow be Brady, will sophofreshman, and David 100 quilts TheStevens, sophomore, the“Arizona colors. Below,Dreaming,” Arizonapost the Dick by Walden, peo- whose on display family isatthe quilts made sake, school’sAriand addresses nameSociety’s the crowd. will Historical The school opened in August. ple around the state, History Museum at zona exhibit an in Tucbe featured 100 949 E. Second St. in Decalled “100 Years, Ari- son from February to Quilts” to celebrate next cember 2012. zona’s centennial year. SEE ARIZONA / PAGE 4 the By Kitty Bottemiller Organizers believe very 10 years hours. The invaders What about are www.sahuaritasun.com its congress Arizona redraws being told to tread Green Valley? lightly Under the tive districtsional and legislaSaguaro NationalWhat’sthrough the park’s tenfrom scratch. Valley and draft map, Green Park der On Monday, next? ecosystems, in some Sahuarit is about to undergo ing commiss the state’s redistrict a would be in District Thea commiss spots involving Why is it importa 3. It covers massive ion came ion now trained congress Arizona works onscientists Southern“strike” involvnt? ional draft up with a from Yuma ing only. the 30 state thousands of visitors Redistric map that mean big to Santa islative districts, the west The countlegwould changes Cruz Countyon who is part of a Everybod ting isn’t supposed in which landscap east, and hopes Oct.to two-day on thewill converge y’s looking to be it e for some the political complete “BioBlitz” most of Pima21-22 to cel- while the commissi at voter-regi political but it is. by the incumbe The map and much end of this Countycount everything ebration nts. has of biodiversity, of Tucson. that week. Both on is supposedstration numbers lives there, from factors as the current nine districts, up to provide draft It is drawn the equal populatio underscoring maps to consider from a district minutest undergo such n, compactn picked up eight because Arizona jority of with a ma- microbeday a 30- the im- ousness, and respect to the public portance Hispanic a of protecting ess and contigucomment tallest trees. for “commun it The panel, voters ing the 2010 seat in Congress has a solid od before for generations periand ities of interest.” which has followtry to keep them the commiss Census. Democra Teams into theproposed of experts, es in the area and plenty of tion edge. tic registratakes finalfuture. ion map has see them to critics, said want While We Follow votes. school three districts There the termgive border the process kids and will Sept. 8. out of trouble. the www.azre public be hearings bioblitz generically concerns businesses in business in touching at: districtin volunteers refersit also has a around Mexico to will explore Moyer started her prosper and see more g.org the state to an intense two largely louder voice in Washingt this month; and currently the area so that, as they grow, our the park’s mountains, By Jonathan Clark rural districts havevalSeptember 2009 theyperiod ofresidents a voice. and on; not been surveying and to give rural leys, forests, drainages Santa Cruz Valley Sun recording “No one senior bookkeep- children will have options set. alongside works to find got everythin all life within a and tinajas (water office manager won’t have to move away g they pock- ed area, SNP’s designat-mission chairwom er Lucy Foster and ets) to identify as an Colleen wanted in this,” comBioBlitz jobs,” Moyer said. A.M. Tax & Ac- Peggy Borgstrom. many Mathis said. bookkeeping Aleatha Moyer of care species as possible Moyer says her PHOTO we offer is that we in 24 past recognized with the CONTRIBUTED been “What over has SEE BIO, doubled PAGE like clients have counting A9 Month Award about the people. We really and tax-preparation Dean the Business of the Chamber of dealing with those in the commu- two years of Commerce president of the grown by one-third. from the Rio Rico Rio Rico Chamber part of the com- clients have Moyer with the Business nity and we are Commerce. Davis presents Aleatha honand Award. munity,” she said. “I am very delighted Month By Tyler organJohnson SEE BUSINESS / PAGE 3 award,” Moyer See You at the Pole “We work with non-profit ored to receive this Special to the Sahuarita Sun the award from small businessternational student-ledis an in- licize FCA, since everyone said after received izations as well as who day of walks onto Dean Davis on prayer president A small group of organized by school campus has to pass chamber students gath- It clubs. the flagpole. started ered around the flag pole at Sa- & Lows: in Texas in 1990, when As the event continued, Highsa group huarita High School last Wednes- gatheredof high school students circle the that formed around day, some wearing around their camneon-green T- pus the flagpole grew. While flag pole and prayed shirts with Proverbs Low 54 84, written it became W: High 3:5-6 88, Low 54 before more difficult Highthe S: In school. on the back. to hear the prayers years following, as students Published every As the group High 81 Low 45 the movement took Low Th:congregated 77, off 51 and now for school, arrived on campus Young artists win big M: theHigh school, Colton Kruezer before is held the participants fourth Wednesday Wednesday. were Low 44 September. Low 51 in unfazed. 72,opened 84, millions Highthat with a shortF:prayer at 96th Annual Tu: High Today, clouds set the students of Finally, the bell rang Sun turns totone Liner deadline is noon for the morning. across the world for class Santa Cruz take to begin and 80, Low was49part. HighThere The Nogales at the aend pause afterSat: the group the week before he finished, then Internatio dents quietly dispersed.of 30 stuCounty Fair Fellowship of Christian nal he died week and Green else chimed in with of the somebody Kruezer Ath- said 30 was of internal Valley News a letes at Sahuarita prayer, followed a good number for ries, the PEI injuHigh has made by another perthis event, and See You at the Pole said. son. Then another. Alfonso a reality lo- of studentsthe fact that hundreds Gaviño’s Gaviño Nevacally wife, rez of Rio . The solemn group took notice of their efRico, a long- said motorbik Martha, of kids, forts as they passed Kruezer said the time automob which grew as the es were her by made See students have You prayer contin- two ile sales- husband’s hobby, at the Pole a success. man in ued, carried on a adult sponsors, and he Green Valley, had gone to tradition that teacher longtime “If we can expose Desembo died early began locally in Burton Tingle and for a que people to 2006: See You at Saturday dis- what we do trict employee Lori from riding.weekend of beach injuries in the Pole. Carpenter, ing God’s in the FCA by promota fourShe said and that it’s a great wh e e l e r glory, then we are the way to pub- our doing Students and acci TYLER JOHNSON | SPECIAL TO had become trip job,” he said. district staff gather for THE SAHUARITA dent SUN on a remotean prayer Sept. 28 around annual tradition Sahuarita High School. the flag pole beach in Sonora. at among Gaviño’s He was 38. friends and Accordi faming to ly now in the Sonora its third year. Investiga State Partly Patchy tive “He died THURSDAY lice, Gaviño Podoing cloudy clouds was SATURDAY what he riding loved,” PHILIP FRANCHINE MONDAY a four- Alfonso s a i d Wi | GREEN VALLEY wheeler NEWS l on the Gaviño Mur phy, l i a m The new park beach at FRIDAY Desembo manager sales a phone call. near the Interstate 19 about 60 que, Jim SUNDAY East Frontage Story, Page miles west Click auto at the TUESDAY Road and Continenta Caborca A3. , when he of in Green Valley, center l Road was control lost Gaviño where in bad shape of worked while ridingthe vehicle most last week. Then for al14 years. the county received up a sand dune and Gaviño it fell on was a top of model him. role for his coworker He was and always taken by achieved s bulance am- percent to a Red in customer 100 Cross clinic in satCaborca, where SEE GAVIÑO, PAGE A5
“
has course this program
Of by principal such as Koch; the cadet creed performance military aspects to it, a By Roger Conroy marksShelly Vroegh; and drill and ceremony, unarmed drill For the Santa Cruz Valley Sun of the armed and there is chow call for and discipline, but School Junior team. A potluck guests followed manship in the program, and The Rio Rico High also loads of fun teaches cadets cadets, parents training and . ROTC program first Battalion Com- the ceremony is in its second year such as after-school to be good citizens, The program Sawada told Koch camps.” and is doing well, mander Lt. Col. Edgar guests during at Rio Rico students, parents and BATTALION COMMANDER opening cere- said. instructor, LT. COL. EDGAR SAWADA, the units’ inaugural The battalions’ other Rio Rico High who was unmony Sept. 28 at 1st. Sgt. Larry Brown, ceremony due to the School. attend to of ROTC able “The primary missionto become illness, spent $47,000 in contribuand is to motivate studentsall cadets to tions and funds on uniforms for about two hours, better citizens and and in equipment – in school in become successful his remarks, Koch said. air rifles, life,” he said during Equipment included is fun, too. adadding that the program has mil- rappelling ropes and outdoor “Of course this programdrill and venture gear. such as to do is expand itary aspects to it, “What we intend and disyear, as we ceremony, marksmanship obstacle course each also loads of fun our Koch said. cipline, but there is time and money,” as after-school have due to a grant in the program, such Part of that was he said. of the National Rifle training and camps,” included from Friends The opening ceremony battalion Association, Koch said. cadet really great introduction of the “What would be volunJorge Padilstaff, Executive OfficerPenniston, S- would be some parental audience. “We la, Sgt. Major Patrick teers,” Koch told the If you all Andrea Lopez, S1 (administration) love parental volunteers. S-3 a form Noriega, and 2 (intelligence) Ben Quijada, S-4 would get together group, that club or support (operations) Mauricio and S-5 booster all can be great because you (supply) Jackie Martinez Higuera; re- would (public affairs) DanitzaCWO5 David do things we can’t do.” marks by instructor
BUSINESS NEWS
Tax firm is Rio Rico’s best
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GREEN
Tombstone historian resurrects the past
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Local teenagers join intern
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By Kitty Bottemille r www.gvnews.c om Saguaro National about to Park is undergo Robert Newtson, a massive “strike” executive involvin director of the g thousands of Friends of visitors who will Saguaro National converge Oct. 21-22 PARTICIPANTS Park, to everythin will talk about PHOTOS COURTESY g that lives count IN last year’s BioBlitz at OF NATIONAL PARK National Park from the there, BioBlitz the Thursday SERVICE study a part minutest meeting of magnification. of its ecosystem at Florida’s Biscayne microbe to the tallest Green Valley only visible trees. Gardeners. through high Teams of The talk begins experts, ing all life kids and school at public volunteer the East Social 9:30 at nated area, within a desigwill explore Center. s SNP’s BioBlitz Desert Museum the is fifth tains, valleys, park’s moun, along with in a series several forests, drainevents staged ages and of 10 charitablcorporat ions tinajas The count and e trusts. of National with the help ets) to identify (water pockis part of day “BioBlitz Expected Geograp a two- various cies as possibleas many spehic at to be the ” celebrati largest on around public park lands yet in the series in 24 hours. of biodiversity The invaders , undersco so ing the importan r- — one the United States the first to be held far, and to tread lightlyare being told per year ce of in fall, tecting it — leading SNP’s BioBlitz through park’s tender for generatipro- up to the the into and festival is expected Nationa ons ecosystem the Service’ future. While l Park some spots to draw s, in term involving 2,500 the in 2016. s 100th birthday school kids from bioblitz scientists trained generica throughout Arizona, only. refers to lly an SNP’s involvem including of surveyinintense period sevent is sup- enth-graders from g and record- ported locally rita’s Anza Sahuaby Friends SNP and Trail School, of ArizonaSonora SEE BIOBLITZ, PAGE A9
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Comment . . . Around Town . . . . . A2 Crossword. . . A6,7 Obituaries . . . . . . A8 Briefs. . . . . . . . . . . . C7 . . . . A8 Dining Pets . . . . . . . . . . . C2 . . . . . . . .C8,9 Classified . . . .D1-3,8 Letters Religion . . . . . . . . C4 . . . . . . . . . A6 Sports . . . . . . . B1-2
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They’re blind, but you believe what they won’t can do.
More details new GVR bud on get
By Karen Walenga expected www.gvnews.c rise, said om Woolley, Kim GVR Green Valley and HR director. finance Recreation expects Guest card for a budgetto help pay main fees will rethe same increase by bringing in 2012, at in 100 new $25 for the first members card with unlimite in 2012. d visits The GVR for a year and board $15 for directors last week of card. Daily guesta second proved a appasses $7.49 million will stay at $2 balanced per guest per day. budget for 2012, up 3 percent Fees million this from $7.27 classes for instructional year. are Annual member structors set by the inGVR contracts dues with. will remain Some fees year, while at $409 next as are as low $19 the nonprofi for one organiza tion increase t class or even two-hour wages and $100 for s three-hou benefits r classes, six percent, said from $3.2 2.9 Carolyn Hupp, lion to $3.3 mil- reation GVR recmillion. superviso With more The budgeted r. members income wage , creases from fees for 2012 are inguest cards for part and instruc- of an equitable tional classes wage proalso are SEE GVR, PAGE A5
OUTSIDE
Partly sunny, breezy in the afternoon, high 83. Partly night, low cloudy 60. More weather, A4.
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Arizona Newspapers Deliver Voters
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Many newspapers older than Arizona itself Arizona turned 100 years old on Feb. 14, 2012. Many newspapers watched Arizona become a state a century ago, and many of those newspapers are still around telling its story today. There are 21 newspapers in Arizona that have been continuously publishing for over a century -- long before Arizona became the 48th state. Most newspapers began as family operations, providing a much needed service in a place where getting news was no easy matter. Through fires and flood, depression, recessions and booms, newspapers have remained a vital part Arizona’s communities. Notorious names like Wyatt Earp, Wild Bill Hickok Pancho Villa populated the pages of those early publications, as well as notable locals like Cesar Chavez, Sandra Day O’Connor and Frank Lloyd Wright. These newspapers have preserved Arizona’s rich heritage in their pages. From providing information to miners working in Morenci, Jerome and Globe-Miami to covering the construction of the Hoover Dam to chronicling historic gunfights, newspapers have been an integral part of Arizona’s past, present and future. Throughout the years, newspapers have been instrumental in helping transform Arizona from a frontier territory to a thriving part of the southwest. Newspapers have grown and metamorphosed alongside the Grand Canyon State, changing names, focuses, formats along the way, but always providing a voice to their respective communities. Former Casa Grande Dispatch publisher Clyde Eckman said it best in a column he wrote in the 1940s, “A community newspaper publisher should not just publish the news, he should make it...through his efforts in making the community a better place to live in.”
“I have this morning signed the proclamation declaring Arizona to be a state of the Union. I congratulate the people of this, our newest commonwealth, upon the realization of their long-cherished ambition. Best wishes to the retiring and the incoming officials,” said the official telegraph of then-President William Howard Taft. Newspapers like the Bisbee Daily Review proclaimed Arizona’s statehood the next day across the front pages of their publications, celebrating with 48-point headlines splashed across the front page.
Arizona’s first newspaper press was purchased in 1858 and the first issue of The Arizonian was printed in 1859 and served the town of Tubac. The original printing press is on display at the Tubac Presidio Museum in the Tubac Presidio Historic State Park, the oldest state park in Arizona.
Newspaper Date founded Yuma Sun . . . . . . . . . . . . . . 1872 Arizona Daily Star . . . . . . . . 1877 Arizona Silver Belt . . . . . . . 1878 The Daily Courier . . . . . . . . 1880 Arizona Business Gazette . . . 1880 Kingman Daily Miner . . . . . 1882 Arizona Daily Sun . . . . . . . . 1883 Florence Reminder and Blade-Tribune . . . . . . . . . . 1883 Arizona Range News . . . . . . 1884 White Mountain Independent . . . . . . . . . . . 1888 The Arizona Republic . . . . . 1890 The State Press (ASU) . . . . . . 1890 Tombstone Epitaph . . . . . . . 1890 East Valley Tribune . . . . . . . 1891 Bisbee Daily Review . . . . . . 1898 The Copper Era . . . . . . . . . . 1899 Arizona Daily Wildcat . . . . . 1899 San Pedro Valley News-Sun . . . . . . . . . . . . . 1900 Douglas Dispatch . . . . . . . . 1902 Tribune-News . . . . . . . . . . . 1909 Casa Grande Dispatch . . . . . 1912
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State of Arizona Congressional District Maps
Please note: Maps are still under review by the DOJ and are not finalized.
Arizona Newspapers Deliver Voters
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Maricopa County
Pima County
Arizona Newspapers Deliver Voters
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State of Arizona Legislative District Maps
Please note: Maps are still under review by the DOJ and are not finalized.
Arizona Newspapers Deliver Voters
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Maricopa County
Pima County
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