Ways Digital Marketing Will Change In 2016
Introduction Marketing and sales have come a long way from how they used to work in earlier days. A major change is that the buyers have control over the sales process these days. Every piece of information is available on the internet. In such a situation, the buyers engage with the salespeople only when they are ready.
Adapt to the Changes Every company now needs the help of a digital marketing agency to take up the job of marketing and promotions. With drastic changes in the buying process, businesses have been forced to change and adapt to these changes. You need to make strategic buying decisions and use marketing to match the all new buying techniques. The changes in marketing have also brought some new opportunities.
Content Marketing It has been found that about 25% of all the marketing dollars in the US are now spent on custom and branded content. This is a great step with the fact that content marketing had just started baby steps one decade ago. With the advancements in this field, the demand for a good and efficient digital marketing agency has increased considerably.
Expectations for 2016 Based on the latest trends and changes in the market, here are a few ways in which the market could be expected to change in the year 2016. A look at these points would help your organization go a long way ahead:
1. SEO will move way ahead from being just Search Engines It is not always possible to find everything you search for on the usual search engines like Google, Yahoo, or Bing. There are over 30 trillion pages on the web, and no matter how much the algorithms improve, accommodating all of them to show you the best results is not always accurately possible. You do not always get what you want.
2.Competition will become even more Fierce At the current stage, content marketing is the second largest component of digital marketing budgets. It falls just behind mobile marketing, which includes optimizing websites for the mobile version. In the coming year, the following competencies could turn out to be the most sought after by the content departments in organizations:
•Visual email marketing specialists •Workflow content specialists •Data-driven content creators •Sales/case study experts The shortage of entry-level creators would never turn out to be a problem now. Individuals who have high creativity and knowledge of technology would be in greater demand.
3.Touch screen/Interactive Content will see a Rise Mobile optimization is of utmost importance in this era of smartphones and other gadgets. Here are a few actions that you need to focus on:
•Listen to music and watch videos •Read and write text messages and emails •Research and navigate local business listings •Use the various social media networks •Consume news, entertainment, or other types of content that are relevant professionally •Use the different apps or media to send messages to friends, family, and colleagues •Research products and make purchases online •Consume or complete product reviews
Making your website mobile responsive is very important. It must be designed such that it appears well on any kind of screen size. You could think of the following ideas for creating mobile-only content:
•Discounts codes, deals, or coupons specifically for smart phones •Emails or landing pages that are mobile-only •Social media content designed for smaller screens
4.Budgetary Control will Change Till now, budgetary control has always rested in the hands of CFOs and sometimes the CIOs. As per predictions, this practice will slightly change and the control of budget will shift to the CMOs.
5.Bigger Digital Content Recently, the CMO Council’s Annual Survey has revealed that digital marketing will soon overtake television ads. Though expected by the year 2018, the world has slowly started to move in that direction.
6.Virtual Reality A number of virtual reality devices are set to release in the coming years. This will increase the emphasis on virtual reality especially for applications like video games and others used on a general basis.
7.Wearable Technology and the Internet of Things
Wearable Smart Devices will start getting more focus by the year 2016. The Apple Watch was unveiled in 2015 as the first generation smart watch.
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