BRANDS & CUSTOMER PROFILES Zara Woman is their higher-end line and features the above retail model. It is located in the front and against the walls of the store, and is comparable in price and quality to say, Banana Republic, but with more edge and its own fabulous European style. Zara Basic, true to its name, features more basic items with fabrics of lower quality, falling somewhere in between the Banana and the Gap realms. This line still has the European touch, but is less stylish than Zara Woman. It is found on the racks in the middle and back of the store. Zara TRF is basically a juniors section for the store, with clothing geared to a teen audience and quality much like the Zara Basic line. It’s It usually in the back or tucked into a corner it can also come in collections depending the season with a more trendy & hip style.
PRICEPOINT & COMPETITIVE SHOPPIING ANALYSIS
H&M Woman offers a variety of fashionable items and seems to aim everyone with a interest in fashion for every occasion. The women’s collections are intended for fashion-minded women of all ages. The extensive range includes everything from modern basics to tailored classics,sportswear,maternity clothes and cutting-edge fashion. The collections are complemented by matching accesories, underwear and shoes. H&M’s Divided department offers fashion for a younger crowd. That includes denim and street fashion for all occasions,from everyday looks to partywear as well as accessories and underwear.
Targets the customer who is young trendy and style savvy making fashion affordable at its prices. Although originally catered to mostly young women, the fast-fashion model which transports current trends from the runway to the rack in record time has garnered mass appeal among both the young and young at heart. Forever 21 provides shoppers with an unprecedented selection of today's fashions, always changing and always in style.
The hip,kischy,ironic merchandise. and there target customer to what is known as the hipster. Culture and fashion which incorporates influence from past decades. Their high emphasis on creativity in a differential shopping experience yet trendy for the customer for the ages 18 - 30. which allows the customer to connect on an emotional level thus creating a connection to the brand. The product line has evolved from vintage,bohemian,retro,hipster,humourous and kitschy including luxury brands and several designer collaborations.
BLOUSE $29.95 100% VISCOSE MACHINE WASHห
TUBE DRESS 39.90 USD EXTERIOR 3% ELASTANE 97% COTTON LINING:100% POLYESTER
PINS & NEEDLES LINEN CHIFFON BLOUSE $49.00 POLYESTER COTTON LINEN HAND WASH IMPORTED EXCLUSIVE TO URBAN OUTFITTERS
TIERED WOVEN TOP $22.80 100% POLYESTER HANDWASH IMPORTED
ASSYMETRICAL FOLDS DRESS $ 22.80 62% POLYESTER ,34% NYLON 4%SPANDEX DRY CLEAN IMPORTED
DRESS $49.95 65% POLYESTER 35% COTTON MACHINE WASH
PINS & NEEDLES LINEN CHIFFON BLOUSE $49.00 POLYESTER COTTON LINEN HAND WASH IMPORTED EXCLUSIVE TO URBAN OUTFITTERS
BLOUSES
TUBE DRESS
BODY WITH FRILL 29.90 USD 100% POLYESTER MACHINE WASH MAX 30ยบC SHORT SPIN DO NOT TUMBLE DRY
most affordable
H&M
FOREVER21
most affordable
URBAN OUTFITTERS
ZARA
H&M
FOREVER21
most expensive
URBAN OUTFITTERS
MINI SKIRT
SKINNY JEANS
ZARA
most expensive
MOST AFFORDABLE SKINNY JEANS 39.90 USD 2% ELASTANE 98% COTTON
&DENIM JEANS $39.95 SKINNY WASHED DENIM 98% COTTON 2 % ELASTANE MACHINE WASH
FAB STITCH SKINNY JEAN $10.50 16% POLYESTER 83% COTTON 1% SPANDEX MACHINE WASH IMPORTED
MOST AFFORDABLE
MOST EXPENSIVE CHEAP MONDAY NARROW JEAN $65.00 COTTON, SPANDEX MACHINE WASH IMPORTED SKINNY FIT BUTTON FLY
ALL ITEMS ARE HAND PICKED AND SEEN IN STORE.
COLORFUL TULIP SKIRT 39.90 USD EXTERIOR: 3% ELASTANE 97% COTTON LINING:100%COTTON
SKIRT $5.95 STRETCH JERSEY 5% ELASTANE, 95% COTTON MACHINE WASH
MOST EXPENSIVE ABSTRACT FLORAL PRINT SKIRT $14.80 98% COTTON, 2% SPANDEX HANDWASH IMPORTED
TRULY MADLY DEEPLY MINI $32.00 COTTON,SPANDEX MACHINE WASH IMPORTED EXCLUSIVE TO URBAN OUTFITTERS
ALL ITEMS ARE HAND PICKED AND SEEN IN STORE.
PIQUÉ BLAZER 79.90 USD Exterior 100% COTTON Lining 100% POLYESTER
BLAZER $49.95 65% POLYESTER 35% COTTON
PONTE BLAZER $ 27.80 EXTERIOR: 80% COTTON 20 % POLYESTER LINING: 100% POLYESTER IMPORTED
SILENCE&NOISE PERFECT BLAZER $78 POLYESTER DRY CLEAN EXCLUSIVE TO URBAN OUTFITTERS
BLAZERS
CONCLUSION most affordable
most expensive
ZARA
FOREVER21
URBAN OUTFITTERS
SHOES
H&M
most expensive
MADE IN MOST AFFORDABLE WEDGE HEEL SHOE 69.90 USD Exterior 100% POLYURETHANE Lining 100% GOAT SKIN Interior 100% VULCANISED RUBBER
WEDGE HEEL SANDALS $39.95 IMITATION LEATHER STRAPS IMITATION WOOD HEAL RUBBER SOLE 100% IMITATION LEATHER.
ALL ITEMS ARE HAND PICKED AND SEEN IN STORE.
STRAPPY WEDGE HEELS $26.80 LEATHERETTE UPPER: 100% PU(SYNTHETIC LEATHER insole: 100% PU; outsole: 100% TPR THERMAL PLASTIC RUBBER IMPORTED
MOST EXPENSIVE WE WHO SEE MOD WEDGE $88.00 POLUURETHANE RUBBER SPOT CLEAN IMPORTED FAUX-LEATHER UPPER CHUNKY HEEL SIDE ZIPPER SYNTHETIC SOLE
ZARA: Most of their clothes are manufactured in Spain and Portugal though they do outsource their basics in Asia and turkey. H&M: Asia and Europe, including Bangladesh, China, Egypt, India, Pakistan and Turkey. Forever 21: Californian factories, but in their store everything seems to be made in China, or Vietnam. Urban Outfitters: Depending designers or brand: USA and China. Indonesia, India
FOREVER 21 in fixtures and mannequins they are very similar to ZARA & H&M. URBAN has a more rustic and gives you the feeling of being in a loft which goes with the attitude of the hipster clothing.
H&M and Zara are two very similar retailers. Both have glass and steel fixtures as well ceramic tiles and colored manequins.
They organize clothing by season, trend and color. Having mannequins for every section showing the clothing.
Clothing is arranged in order for you to mix and match your style. Bright lighting can be expected. They have electric stairs going up & down to take you to different sections of the brand.
They organize clothing by season, trend and color. Having mannequins for every section showing the clothing. Dressing the mannequins full on with wigs and accessories. URBANS mannequins do not have heads or legs. Bright lighting can be expected. They have electric stairs going up & down to take you to different sections of the brand.
URBANS fixtures are all made of wood giving it the feel of antique and urban.
Clothing is arranged in order for you to mix and match your style with different colors.
CUSTOMER PROFILE: A young girl who likes to be the first to know the most unique trends & isn’t afraid to mix color with her black wardrobe.
NAME: Alexandra Kerry AGE: 20 OCCUPATION: Student INCOME: Office assistant $10.00/h part-time help from parents. EDUCATION/DEGREE: Interior Design RESIDENCE/TYPE & LOCATION: El Salvador, studies abroad Apt. Boston,MA MARITAL STATUS: Single CHILDREN/AGES: None LEISURE ACTIVITES: Modeling,Shopping,Travel VACATION/TRAVEL: Visiting family in Barcelona. FAVORITE DESIGNERS: Valentino, Rodarte, Ellie Tahari FAVORITE STORES: TopShop, H&M, Mango
INSPIRATIONAL IMAGES
COLORS & SHAPES
THEME
PRISM SHAPES & LIGHT, COSMIC PLANETS, FUTURISTIC
TRENDS AND FORECASTING
EVENING COLLECTION
TAGS FOR COSMIC EVENING COLLECTION ZARA TRF
a r za c
cosmi
TRF
e
TRF ion t c e l l o c vening
EVENING COLLECTION COSMIC
COSMIC COLLECTION TRF
ZARA TRF SPRING ‘12
LINE SHEET SPRING 2012 DELIVERY: 2/15/2012 ORDER BY: 8/30 SIZES: XS- L (0-10)
TRF
Stage: Development ZARA TRF JUNIOR PANT Spring - 2011 EVENINGWEAR
COSMIC EVENING COLLECTION
A) Top Print: Cosmic Paint on black Onyx Bottom Print: Triangle Fever on Black Onyx.
97% Cotton 3% Spandex
A)Print: Nebula on Sexy Pink 95% Rayon 5%Spandex
Sty. j2917
A) Print: Stargazing on Black Onyx 97% Cotton 3% Spandex
A)Print: Stardust on Regal Purple 96%Cotton 4% Spandex
Sty. t2923
Sty. t2913
A)Print: Nebula Splatter on linen white 100% Jersey
Sty. t2983
Sty. t2913
B) Print: Prism lights on Black Onyx 96%Cotton 4% Spandex
B) Black Onyx slit. Canary Yellow
Sty. p3159
96%Cotton 4% Spandex
Sty. s2919
A) Print: Ghostly on Sexy Pink cream chiffon overlay 95% Rayon 5%Spandex 100% Polyester
B) Print: Legging Trangle walk on Black Onyx 94% Cotton 6% Elastane
Sty. j2917
Sty. k2973 A) Prism Rays on Regal Purple 60% Cotton 40% Polyester A) Shadow Green Chiffon 100% Polyester
Sty. t2989
B) Print: Triangle Stars on Black Onyx 97% Cotton 3% Spandex
Sty. t2913
Style: 2785
Designer Buyer Technical Designer Product Development Production
Measurement Specifications • Outside side seam- 34.5 in • Inside side seam 26.5 in • Lower hip- 15 in • Front pocket opening 15 in • Waistband straight 14.75 • Waistband curved 15 in • Crotch length- 8 in • Top thigh width 7 in • Knee width 6in • Zipper Placket length- 4 in • Belt loop height 2.5 in • Belt loop width .5 in • Waistband width 1.75 in • Length to pocket placement 2.75 in • Center front to belt loop 2.5 in • Spacing between belt loops 7 in • Cf zipper width 1.5 in • Bottom leg opening width 4.5 in • Waist band to top back pocket 3 in • Back pocket width 6 in • Back pocket length 2.5 in • Back pocket to center back 2 in • Back pocket to side seam 2 in
Vendor Date folder created: 27 April 11 6:00PM Date folder modified: 1 May 11 9:42PM Block: IWK7909
Bill of Materials Color: Black Onyx Fabric: 94% Cotton 6% Elastane Yield: .75 yard Thread Size: Tex 30 Button: Center Waistband
Sty. d2910
TRF
Interior Details Main label stiched into Interior back center neckline
Stage: Development ZARA TRF JUNIOR DRESS Spring - 2011 EVENING WEAR
Style: 2885
Designer Buyer Technical Designer Product Development Production
Measurement Specifications • Outside seam length 23/5 • Armhole length 8 in • Shoulder to shoulder 14.5 in • Length 31 in • Chest width 13 in • High hip width 13 in • Low hip 14.5 in • Back to front neck line 4.5 in • Neckline opening 8.5 in • Hem width 15 in • Hem length .5 in • Pocket width 3 in • Pocket length 4.5 in
Vendor Date folder created: 27 April 11 6:00PM Date folder modified: 1 May 11 9:42PM Block: IWK7909
Stage: Development ZARA TRF JUNIORS Blouse Spring - 2011 EVENING WEAR
Style: 2789
Designer Buyer Technical Designer Product Development Production
Vendor Date folder created: 27 April 11 6:00PM Date folder modified: 1 May 11 9:42PM Block: IWK7909
Bill of Materials Color: Black Onyx/Print Fabric: 97% Cotton 3% Spandex Yield: 1 Yard Thread Size: Tex 30 Zipper: center back
Interior Details Main label stiched into Interior back center neckline
Measurement Specifications • Outside sleeve length 17.5 in • Inside sleeve length 12.5 in • Side seam 15.5 in • Waist (bottom opening) 21 in • Ribcage 18 in • Lower torso width 17.5 in • Mid chest 12 in • Shoulder to shoulder 14.5 in • Shoulder length 4.5 in • Neckline opening 11.5 in • Back to front neckline 5 in • Armhole length 9.5 in
Bill of Materials
Color: Sexy pink, Cream Chiffon overlay Fabric: 97% cotton 3% spandex, 100% Polyester Yield: 1.7 yard Thread Size: Tex 20
Interior Details Main label stiched into Interior back center neckline
Stage: Development ZARA TRF JUNIORS Skirt Spring - 2011 EVENING WEAR
Designer Buyer Technical Designer Product Development Production
Measurement Specifications • Waist width 12 in • Waistband width 3.5 in • Side seam 19 in • High hip 14.5 in • Lower hip 15 in • Bottom Hem opening width 16 in • Skirt length 18.5 in • Bottom Hem length 1 in Bill of Materials Color: Black Onyx, slit: Shadow Green Fabric: 94% Cotton 6% Spandex Yield: .55 yard Thread Size: Tex 30
Interior Details Main label stiched into Interior back center neckline
Style: 2766 Vendor Date folder created: 27 April 11 6:00PM Date folder modified: 1 May 11 9:42PM Block: IWK7909