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ANASTASIA CALLISTA. portfolio

Anastasia Callista // Portfolio

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MUSEUM ULLEN SENTALU (MUSè) COURSE

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Final Project of the Undergraduate Program.

PROJECT Museum Ullen Sentalu–Identity and Application System.

PROJECT INFO Museum Ullen Sentalu is a private museum which is located at Yogyakarta, Indonesia. This place was initiated by Haryono family since 1994, conserving about Keraton (Javanese Palace) life, specialy about the princesses and how they have created arts and cultures. This museum has a great reputation among the people and quite famous among the international tourists.

But, the major problem was ‘Ullen Sentalu’ name was hard to be remembered and spelled by people, even by the Indonesian, so the owner decided to introduce the museum by ‘MUSè.’ The design solution for this problem was to create a design which is more acceptable by international, modern but still having the ethnic of Java look.

APPLICATION USAGE • Stationary set (envelopes, business cards, letterhead).

• Transportation (staff car, minibus).

• Staff uniforms (name tags, tie, polo shirt).

• Signage and others (ticket, object caption).

• Some Museum Store applications (shopping bag, cashier table, price tag, packaging, souvenirs).

• Promotion items (brochure, flier, newspaper ad, magazine ad, website, banner).

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___ 1 Final logo of MUSè ___ 2

Business card designs, for museum and for staff

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___ 3 Letterhead front side and back side ___ 4

The envelopes

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___ 5 Shopping bag for the museum store ___ 6

Entrace ticket design

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___ 7 Flier as one of promotional items ___ 8

Brochure as one of promotional items

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WARUNG TEKKO CLIENT

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Warung Tekko, Indonesian Restaurant PROJECT Warung Tekko–Identity and Application System.

PROJECT INFO Warung Tekko is a fast growing restaurant which is established since 2008 in Jakarta, Indonesia. The goal of this design was to create a design which looks appetizing, affordable and warm.

APPLICATION USAGE • Business card.

• Menu design.

• Promotional items (brochure, magazine ad, banners).

• Food and beverages photography.

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Makan Iga di Warung Tekko , Dijamin Rasa nya gag Nek o-n ek o!

Lidah Pedes Bikin Hati Ka cau, Ehh Dapet GR AT IS Es Mangga Ci ncao!

Warung

*

*Minimal transaksi Rp. 100.000,-. Hanya berlaku di Warung Tekko Cabang Gading Serpong sampai akhir bulan November 2009. Selama Persedian Masih Ada. Ruko Cordoba, Blok F No. 11, Bukit Golf Mediterania Pantai Indah Kapuk, Jakarta Telp. (021) 92232621; (021) 56983499

Ruko Boulevard, Blok AA No. 37, Gading Serpong (Samping Bank Mandiri) Telp. (021) 5467437; (021) 5467436

Mal Golden Truly Lt LG Jl. Pesanggrahan Raya La Codefin Lt 2 UF-9 Jalan Kemang Raya No 8 No. 7 BE, Meruya Utara, Jl. Gunung Sahari No. 59 Jakarta, 10610 Kembangan Kebayoran Baru, Telp. (021) 4245025; Jakarta Barat, 11620 Jakarta Selatan (021) 4241915 Telp. (021) 585-9347; Telp. (021) 718-3374; (021) 585-9349 Fax. (021) 718-3644 ing n e g p in O !

Open !

Soon Soon Warung

___ 1 Logo of Warung Tekko ___ 2

Voucher as one of promotional items

___ 3 Advertisement while sponsoring one of campus event

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___ 4&5 Some pages inside the menu

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CHOCOLOVE COURSE

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Package graphic 1 (Academy of Art University) PROJECT Chocolove–Retail Brand, Packaging and Application System.

PROJECT INFO Chocolove was founded by Timothy Moley in 1995, started as the classic entrepreneur story—a dream, a garage, extended credit card debt and loans from friends and family. With its visionary chocolatier, and a solid concept, Chocolove became, and continues to be, a pioneer in the chocolate industry. The idea of a career in chocolate inspired him and an idea began to form—to create a premium chocolate bar, paired with the romance of love. So, the objective of this project was to create a new look for Chocolove which are more simple, bold, fresh.

APPLICATION USAGE • Two sets of packaging, 3.5 oz (three different flavors each).

• A shipper box.

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___ 1 The first series of the packagings

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___ 2 The set of first series, completed with the shipper box

___ 3 The second series of the packagings

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LITE DETERGENT COURSE

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Package graphic (University of Pelita Harapan) PROJECT Lite–Retail Brand, Packaging and Application System.

PROJECT INFO The task was designing a detergent packaging named ‘Lite,’ an eco friendly detergent which has four different sizes and structures (students were not allowed to change the structure). This brand is not exist in real life, just made by my tutor.

The typoraphy for the ‘Lite’ brand was specially designed for this product.

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APPLICATION USAGE • 1 kg box packaging • 3 kg box packaging • 1.5 liter bottle packaging • 800 gr pouch packaging

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___ 1 The final logotype for Lite

___ 2&3 Chosen sketch and color exploration

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___ 4 Final look of the packagings

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POPPIN TIME COURSE

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Package graphic (University of Pelita Harapan) PROJECT Poppin Time–Retail Brand, Packaging and Application System.

PROJECT INFO The brand, ‘Poppin Time’ was actually taken from the famous ‘Jolly Time’ Popcorn, this brand was only created for the class simulation. The task was designing the package for the four different flavours. (The students were not allowed to change the structure of the package).

APPLICATION USAGE • A series of packaging box, 3.99 gr.

___ 1 The final 3D packagings

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___ 2 Side of the box ___ 3 Back design

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ZEITLOS COURSE

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Typography 3 PROJECT Designing a new typeface.

PROJECT INFO Zeitlos a typeface which was designed for the typography class level 3. The name, ‘Zeitlos’ was taken from German which means timeless. The font was the combination between ‘Trajan Pro ‘ Regular and ‘Myriad Pro’ Regular. The concept was to create a typeface which has modern look but also have the traditional side. That’s why I created a semi-serif font. For this project, I had to make the main poster, booklet, and examples of application. The applications that I made were a logo, chef hat, mini book about top chef of the world, name tag for crews, name tag for contestants, poster, flyer, envelope, letterhead, goodie bag, t-shirt, and *green pan label. That’s all for an event called **‘Asian Gourmet Competition.’

APPLICATION USAGE • Typeface poster • Typeface booklet

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• Some application samples

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___ 1 The project display while being presented ___ 2 The typeface booklet ___ 3 The typography poster

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THANK YOU.

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