POSH PUP anastasia tucker
mengying zhang
carol d’souza
company profile Founded in 2017 by Posh Mel, Posh Carol, and Posh Ana, Posh Pup is based on creating an luxury experience for our fashion forward pups and pup owners. We provide sustainable clothing and accessories for dogs while giving back to community. Hiring will be focused on helping people in need: immigrants, veterans, and people with disabilities. With every purchase, Posh Pup will be donating 5% to the Paws with a Cause foundation.
mission statement To bring guilt-free luxury to posh pups and providing creative opportunities for everyone along the way.
value statement All pups are created equal All pups have the right to be confident All pups have the right to be pampered All pups have the right to live in luxury All pups have the right to be trendy All dogs are pups
products offered
Swimsuits
Outerwear
Accessories
One Piece Two Piece
r aincoats denim jacket jackets capes
owties b bandanas leash hats
$50
$80 - 130
$40-60
CODE OF ETHICS - To actively detect all violations of our Code of Ethics. - To ensure all business partners comply with all national laws, regulations and procedures concerning the prohibition of child labor. - Our suppliers are expected to comply with and will be monitored to all relevant and applicable laws and regulations of the country in which workers are employed and our Human Rights Policy. - To ensure that subcontracting without our prior written approval does not take place. - To ensure social and environmental responsibility and the integrity of our product content claims from the farm through the finished goods factory level.
SUSTAINABILITY COMMITMENT - To ensure all products and materials, are 100% organic natural fibres, non-toxic chemicals and/or recyclable. - To use only environmentally friendly substances and processes in the field of knitting, confection and textile refinement. - To move beyond compliance and promote sustainability performance at our business partners and throughout the entire supply chain.
sourcing guideline
HUMAN RIGHTS POLICY - To continuously and actively ensure human rights are an integral part of relevant processes. - To ensure working environment and Human Rights Team is approachable, unbiased and nondiscriminatory. - No person shall be employed under the age of 15, under the age for completion of compulsory education, or under the country’s legal age requirement, whichever is higher. - To ensure all employees are given a living wage. - To ensure all employees are given appropriate working hours. - To ensure all employees are working in safe and healthy conditions. - To ensure all employees have a legally binding employment relationship with their employer. - To sustainably improve the lives of all farmers and workers.
ANIMAL WELFARE AND MATERIAL ETHICS - To not source animal-based material. - To not test or harm animals any material and product throughout the supply chain process.
CHEMICAL RESTRICTIONS - To only manufacture with suppliers or factories that are eco-friendly. - To ensure all fibres and materials are created and produced chemically-free.
SECURITY POLICY - The Posh Pup must be a place where humans and animals feel safe. - To achieve a startup compliance status of 76% for safety and security standards in our stores.
location As a brand, we chose New York for our first store. New York is appropriate for our products and assortment. New York is an urban creative city. The city is a base for homeless people and immigrants. It is an ideal place to start hiring people in need.
goal of the strategy
Our goal as company is to bring ethical luxury dog products to pup and their owners. We want to do with human rights and sustainability as our top priority. We want to make sure we are making this world a better place. We want to do this by sourcing products with suppliers that match our values. We want to create more of demand for these suppliers. We encourage sustainability through the supply chain and show other companies an example to follow.
target market Income: upper middle class to upper class, 80k to 200k USD Age: young adults / adults with dogs (20 - 70 years old) Location: urban areas
customer profile EASTON Male 21 years old Frat boy at University of Florida Trust-fund kid Is interested in girls and guys Well knowledged in fashion Trend aware Owns a Corgi
ISMERALDA
Female 68 years old Ethnically Italian Situated in Brooklyn Interested in music & performing arts Hip, modern Ex fashion model Owns a French Bulldog, Maltese, Great Dane
line list
BANDANA Style
Bandana
Size
S-L
Cost
$9.15
MSRP
$45
BOWTIE
Style
Bowtie
Size
S-L
Cost
$11.90
MSRP
$55
Style
Raincoat
Size
XS-XL
Cost
$19.66
MSRP
$95
RAINCOAT
line plan
cost strategy Bandana
Bowtie
Raincoat
Target Cost
$9.15
$11.90
$19.66
Target Retail
$45
$55
$95
Target Markup
75%
unit breakdown Style
% to total
Total Units
Bandana
40%
1440
Raincoat
20%
720
Bowtie
40%
1440
country analysis China • Location YES - World’s third largest country, therefore, enables large production capacity, and is in close proximity to other selected countries. If we want to manufacture certain parts in HK or India, then bring it back to China, it would be easily doable.
• Sustainability NO - complex problem. High pollution due to factories. Environment is deteriorating, however, Beijing is making in green investments with some areas even leading the west. We can encourage and push these green values even more with our production.
• Labor laws YES - No child labour. Overtime is based on a certain percentage of the base hourly wage for each hour of overtime. Their living wage is incredibly higher, at $3,924 versus their minimum wage at $1,806.96.
• Technology YES - Taking over global technology leadership. One of the leaders in innovation, supercomputing, semiconductors, research and development. China’s investment in R&D is rising so rapidly that the country is expected to surpass the U.S. in overall spending by 2020. Perfect for Posh Pups as we encourage any form of innovation that would aid efficiency and sustainably.
• Trade NO - No free trade agreement. The recent “U.S .-China Trade Agreement” is a special “100-day plan on trade”, however, does not apply to the textile industry much.
• Cost YES - Their average apparel wage is approximately $8978. Posh Pups standards require workers to be paid above living wage, therefore, this is perfect. Yes, this reduces profitability, however, we want to encourage good worker treatment rather than focus on profitability.
India • Location YES - Located in South Asia, India is bounded by the Indian Ocean on the south, the Bay of Bengal on the south-east and the Arabian Sea on the south-west.
• Sustainability NO - Due to their large population below the poverty line, sustainability is a challenge. Highly dependent on coal, therefore, emit high levels of CO2. They are the third biggest generator of emissions. With drastic resource scarcities such as water shortages, many rivers are polluted and even toxic.
• Fair Labor Laws YES - Laws against child labour, forced labour, trafficking, discrimination. Government of India has recently conveyed that the aim is to first concentrate on reforms which are focused on employee welfare and benefits. The yearly manufacturing wages in India’s textile industry is around $100 lower than the living wage. Unfortunately, Posh Pup living wage standards.
• Technology YES - India has a strong network of science and technology institutions and trained manpower. It has the third-largest scientific and technical manpower in the
world with 162 universities awarding over 4,000 doctorates degrees and 35,000 post graduate degrees annually. India is among the top-ranking countries in the field of basic research and ranks 12th in terms of the number of patents filed.
• Trade NO - No free trade agreement. However, the India and United States Trade Policy Forum (TPF) has greatly strengthened U.S. - India engagement on bilateral trade and has increased trade and enhanced the overall economic relationship.
• Cost NO - The wages are incredibly low as opposed to other countries selected. India’s average manufacturing wage stands at $1918.90, which is $100 lower than the average living wage. Posh Pup only accepts living wage standards.
Hong Kong • Location YES - Hong Kong is located right next to China and in close proximity to India. Relations between our manufacturers could be handled with more ease and efficiency.
• Sustainability YES - Ranked 16 out of 100 cities worldwide on Arcadis’ Sustainable Cities Index. However, HK ranked 81st for the “people” measure, indicating bad performance in income inequality, work-life balance and affordability. Overall, HK’s government policy is trying to make the city more sustainable, which aligns with our goals to encourage and apply better sustainable, social and worker practices.
• Labor Laws YES - The Employment Ordinance governs the payment of wages, the termination of employment contracts and the operation of employment agencies. The law provides statutory holidays with pay, sick leave, maternity protection, rest days, paid annual leave and employment protection for employees. They offer the best benefits out of the three countries.
• Technology YES - Hong Kong’s technology sector specialise in the commercialisation and application of innovative products and systems, as well as in industrial engineering, with both local and overseas companies active in this sector. With these innovative systems and techniques, Posh Pups would have more opportunities.
• Free Trade NO - There is no free trade agreement. It will be slightly more difficult and expensive to produce, however, US does enjoy substantial economic and social ties with HK. Due to their legal system and the free flow of information, low taxation, and infrastructure, the business environment there is suitable.
• Cost YES - Paid $24,156 yearly for textile industry, which is much higher than living wage ($16,161.3) and more than double the minimum wage ($10,996.7). Perfect for Posh Pup as our Code of Ethics states that workers must be paid living wage or above.
country ranking China
India
Hong Kong
Business Climate
7
5
7
Costs
7
9
3
Government
6
5
8
Location
7
6
7
Risks
7
4
8
Social Stability
6
5
8
Sourcing Guidelines
7
6
7
Textile Industry
9
8
5
Trade Agreements
6
5
6
Trained work force
6
5
9
Socio-eco-political
6
5
8
Total points
74
63
76
Average Points
6.7
5.7
6.9
supplier analysis Jiaxing Jiecco Fashion Co. Ltd. (China) They produce their own organic certified materials and offer custom made garments.. It is a small factory with what seems to have a good working environment. They are known to make ecofriendly raincoats for the company Nau. We chose this company because they produce their own organic materials and we know they can make eco-friendly raincoats.
Profits Fund Fashion Manufacturing Limited (Hong Kong) This supplier is based out of Hong Kong. This supplier has made clothes for Eileen Fisher, therefore we know they have high standards for labor. They also have high standards on being eco-friendly. They have EcoTechnology that includes lighting efficiency, energy efficiency, and waste management. This supplier also is BlueSign certified. They create quality clothes of all kind.
L G Fashions (India) This supplier is located in Chennai, India. This supplier is a SA 8000 Certified factory. This means they have high standards for employee treatment. They have supplied for the company Nau, using organic cotton. We know they can created clothing to our standards.
supplier ranking China
India
Hong Kong
Abilities
5
4
7
Capacity
6
7
4
Lead time
6
5
8
Quality
7
6
7
Customers
7
5
8
Sourcing Guideline
6
5
8
Services Offered
8
7
8
Strategic Outlook
8
7
7
Total Points
53
46
57
Average Points
6.6
5.8
7.1
conclusion We found a niche market that can be provided for. We want to create products for pups while making the world a better place and setting a better example for others. We found New York City to be appropriate for our products and assortment. It is a creative city with urban living. This suits our brand and target market. New York City is also a popular base for homeless people. It is an ideal place to employ people in need. We chose suppliers that aligned with our values and standards. They are eco-friendly and meet our standards for human rights. These suppliers are able to create garments to our level of quality. Using these suppliers doesn’t maximize our margin, because they have higher standards for pay. We are willing to compromise on it, because we want all workers to be treated fairly and our garments made ethically. We are splitting our season into two different deliveries, this will minimize our inventory within the store. Appealing such a niche market, we have an amazing opportunity for growth, expansion and development. Being one of the only companies that combines ethical and luxury for dogs, we have differentiated ourselves from our competitors. The high quality of production, processes, worker lifestyle and environment adds up to our high price range. Since our target market is dog owners who have an expendable budget, it is not a risk. We have the advantage of being completely ethically. This makes us stand out compared to competitors within the niche market. We have found suppliers within stable countries and aren’t at much risk of natural disasters. As a brand, Posh Pup is proud to tell their customers where our products were made.
sources http://www.lgfashions.in/ http://external.panjiva-cdn.com/aHR0cDovL3d3dy5wZmdobC5 jb20=/28353993 https://www.langerchen.de/our-factory/ https://www.weforum.org/agenda/2017/10/what-india-can-teach-theworld-about-sustainability/ https://tradingeconomics.com/india/wages-in-manufacturing https://www.amazon.com/RC-Pet-Products-Packable-Poncho/dp/ B00CHPSHVU/ref=sr_1_5?s=pet-supplies&ie=UTF8&qid=1510163410& sr=1-5&keywords=dog%2Braincoat&th=1 https://www.ecovis.com/focus-china/important-things-you-need-toknow-about-the-chinese-labor-law-part-one/ https://www.amazon.com/Genenic-Raincoat-Waterproof-LightweightReflective/dp/B01MCTZ5H9/ref=sr_1_6?s=pet-supplies&ie=UTF8&qid=151 0163410&sr=1-6&keywords=dog+raincoat http://www.clb.org.hk/content/wages-and-employment http://checkinprice.com/average-and-minimum-salary-in-hong-kong/
thank you "woof woof"