POSH PUP anastasia tucker
carol d’souza 1
CONTENT
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Our Company Competitors
SWOT Analysis Target Market
5. 6. 7. 8.
Retail Space Design Digital Communication Promotional Methods
Events
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our company Founded in 2017 by Posh Mel, Posh Carol, and Posh Ana, Posh Pup is based on creating an luxury experience for our fashion forward pups and pup owners. We provide sustainable clothing and accessories for dogs while giving back to community. Hiring will be focused on helping people in need: immigrants, veterans, and people with disabilities. With every purchase, Posh Pup will be donating 5% to the Paws with a Cause foundation.
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value statement
All pups are created equal All pups have the right to be confident All pups have the right to be pampered All pups have the right to live in luxury All pups have the right to be trendy
All dogs are pups
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mission statement To bring guilt-free luxury to posh pups and providing creative opportunities for everyone along the way.
vision statement Our goal is to be a leading brand for luxurious fashion forward dog clothing, while providing opportunities and resources to dogs and humans in need.
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distribution
physical Flagship store - 5th Avenue New York is appropriate for our products and assortment. New York is an urban creative city. The city is a base for homeless people and immigrants. It is an ideal place to start hiring people in need.
online Own E-Commerce 7
products
Swimsuits
Outerwear
Accessories
One Piece Two Piece
r aincoats denim jacket jackets capes
owties b bandanas leash hats
$50
$80 - 130
$40-60
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competitors
similar aesthetic creative visual content 10
designer luxury & custom loyal to brand identity has the reach & can get exposure
designer luxury & custom larger product assortment 11
swot analysis
strengths
weaknesses
+ philanthropy values + ethical supply chain, from material sourcing to store + wide target range + niche market + creative and artsy + partnership with Paws with a Cause
+ niche market + only one store
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opportunities
threats
+ expanding into other locations + celebrity endorsements + expanding into dog spa + exepanding into dog bakery + brand extension into Catwear
+ competitors that offer cheaper products + doggles + dog spas and resorts
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target market Income: upper middle class to upper class, 80k to 200k USD Age: young adults / adults with dogs (20 - 70 years old) Is a creative / supports homeless or charities / animal lover
customer profile EASTON Male 21 years old Frat boy at University of Florida Trust-fund kid Is interested in girls and guys Well knowledged in fashion Trend aware Owns: Corgi Has a soft spot for homeless dogs 14
ISMERALDA Female 68 years old Ethnically Italian Situated in Brooklyn Ex fashion model - has a disposable income Hip, modern Interested in: music, giving back to people in need, performing arts Owns: French Bulldog, Maltese, Great Dane
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retail space design
exterior
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interior
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digital communications e-commerce
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social media Instagram - main choice of social media marketing - use instagram for the art focused market
Facebook - used for competitions - more charity focus
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promotional methods celebrity endorsements - Cesar Millan - Dog influencers
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Tuna Melts My Heart
Doug the Pug 23
Loki the Wolf Dog
events - doggie flashway when?
September
where?
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- Dog runway - Humans in need walking dogs - Screens - to raise awareness of issues & new collection - Yellow carpet with print - Snapchat filter
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after events - adoption
Recycled clothing - tote bag with logo on it Invite for Homeless dogs Adoptable dogs 26
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thank you
woof woof
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