WE MAKE WEDDING PLANNING FUN Dreamwedding.com supports the millennial bride with insightful advice and beautiful inspiration – but we also put a smile on her face with our fun approach to our favourite subject of weddings.
BRIDES LOVE DREAMWEDDING.COM NO USER LOG IN REQUIRED
Brides can roam the site without being prompted to log in.
GREAT CONTENT
An engaging mix of articles from inspirational wedding tips to fun wedding themed entertainment.
MOBILE RESPONSIVE SITE
The visitor experience is optimised for mobile and equally accessible from all platforms.
DREAMWEDDING.COM Phone Number: (01) 6971800 Email: irelandsales@dreamwedding.com 1
DREAMWEDDING.COM AUDIENCE Our editorial content is targeted directly at brides and their female bridal party. 17 -1 9 20 -24 25 -2 9 30 -34 35 -3 9 40-44 45 -4 9 50 -59
1% 13% 40% 29% 9% 5% 2% 1%
Female: 98%
Male: 2%
Since Dreamwedding.com launched in April 2014 we have generated over 1 million visits to our website in our first quarter.
DREAMWEDDING.COM Phone Number: (01) 6971800 Email: irelandsales@dreamwedding.com 2
KEY ELEMENTS OF THE SITE A RESPONSIVE RICH SITE THAT ENGAGES BRIDES WITH MULTIPLE TYPES OF CONTENT FOR THE MILLENNIAL FEMALE
REAL WEDDINGS FOR REAL INSPIRATION
GREAT ADVICE FOR THE BIG DAY… AND BEFORE
SPOTLIGHT ARTICLES ON THE LATEST DRESS DESIGNERS
THE VENDOR DIRECTORY IS VISUALLY DATABASE DRIVEN
MYDREAMWEDDING ALLOWS BRIDES TO SAVE IDEAS
FORUMS THAT ALLOW THE BRIDE TO COMMUNICATE WITH OTHER BRIDES AND VENDORS
DREAMWEDDING.COM Phone Number: (01) 6971800 Email: irelandsales@dreamwedding.com 3
VIBRANT FACEBOOK COMMUNITY We have built a Facebook community of over 640,000 Facebook fans. Our Facebook Fan Page is the fastest growing bridal community in the world. 1 Launched in August 2013, we have delivered consistently high quality content that brides-to-be just love. Our 2014 survey of 815 Irish brides found that 60% check their Facebook feed more than 10 times a day, and 28% check it more than 20 times a day. There’s no doubt that this is the place to be seen.
Over
640,000 Facebook fans
1
Jan 1 2014 to Jun 31 2014
DREAMWEDDING.COM Phone Number: (01) 6971800 Email: irelandsales@dreamwedding.com 4
HIGHLY COMPELLING EDITORIAL
1000 800 600 400 200 0
DREAMWEDDING.COM Phone Number: (01) 6971800 Email: irelandsales@dreamwedding.com 5
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*August 2014 data
sO re nl am in e w ed W di ed ng di ng W ire Th e K no t
Over 26,000 Facebook Irish fans with a weekly reach of 70,000 – 100,000 in Ireland.
1200
D
Our Facebook page is growing on average 12% per month.
1400
y
Average Weekly Reach 1 million people
1600
di ng
Our posts generate more likes, comments and shares than any other global wedding Facebook page.
Engagement per Post
Pr et t
Dreamwedding leads the market for content engagement on Facebook.
FEATURED ARTICLE CASE STUDY Advertorial / Featured article created for WowWee generated a huge response from our social media channels to a very targeted refined audience ● Reached over 17,724 in Ireland on Facebook ● 198 Likes on Facebook ● 24 comments on Facebook ● 11 Shares ● The page was visited over 600 times in 2 days
DREAMWEDDING.COM Phone Number: (01) 6971800 Email: irelandsales@dreamwedding.com 6
WEBSITE AD FORMATS 1- Leaderboard (728x90) Our 728 leaderboard ads are locked in place to ensure that they do not scroll away.
2- MPU (300X250)
3 Desktop slots per page Our MPU ads are found alongside our core content and features.
MPU (300X250)
2 Mobile Slots per page Our MPU ads on mobile appear between content sections.
728X90
300X250 300X250
Since Dreamwedding.com is fully responsive, the same ads can appear on mobile and desktop. Desktop only and mobile only targeting is available on request.
DREAMWEDDING.COM Phone Number: (01) 6971800 Email: irelandsales@dreamwedding.com 7
AD FORMATS
AD
● Geographic targeting available ● Delivery through verified industry standard platform Doubleclick for Publishers ● Max 4 ad slots per page for superior advertising performance ● Ad Format Options Available: ● Leaderboard 728x90 ○ Desktop only ○ High impact appears on the top of the page and is visible while scrolling ● MPU 300x250 ○ 3 Ad slots per page ○ Available across desktop, tablet and mobile ● Ad Format Specifications: ○ Can accept: GIF/JPG image file; javascript tag; or included in VAST call. ○ Cannot accept InRed or Iframe tags ○ Max file size 20MB
Cost €25 CPM. (Cost per 1000 Viewed Impressions)
DREAMWEDDING.COM Phone Number: (01) 6971800 Email: irelandsales@dreamwedding.com 8
FEATURED ARTICLE PACKAGES Featured articles are a great way for brides to find out more about your product offering and build brand credibility, especially when they are supported by our Facebook community when brands gain instant reaction from our featured article posts. Featured articles will continue to be published on the website, for a minimum of 12 months afterwards so brides can access the article at any time.
1
FEATURED ARTICLE + SOCIAL MEDIA SUPPORT (FACEBOOK POST+ 2 TWEETS)
€350 2
FEATURED ARTICLE + SOCIAL MEDIA SUPPORT
(2 FACEBOOK POSTS + 4 TWEETS)
€600 3
OPTION 1 + 10,000 AD IMPRESSIONS
€550
*Featured article is not geographically restricted and is published to our global audience on dreamwedding.com. The accompanying social media support is for Ireland only. We are happy to design a custom media package by request.
DREAMWEDDING.COM Phone Number: (01) 6971800 Email: irelandsales@dreamwedding.com 9
SUBSCRIPTION OPTIONS
AD
Cross platform subscription for wedding vendors in certain wedding categories on: ● Vendor Directory Microsite ● iOS and Android App ● Embedded in our Facebook Game ● More information visit: vendor.dreamwedding.com
DREAMWEDDING.COM Phone Number: (01) 6971800 Email: irelandsales@dreamwedding.com 10
CONTACT AND VISIT US
The Digital Exchange, 157 Thomas Street, Dublin 8 Tel: 01 5111227 Email: irelandsales@dreamwedding.com Website: vendor.dreamwedding.com
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