ACTIVITY REPORT
2009
DESIGNFORMATION EXHIBITION
EKATERINA SENKOVSKAYA / ANATOLY VYALIKH / IRAIDA BASHINSKAYA / NATALIA DOLGIKH / JULIA KHRENOVA / ARTEM KURENKOV / TATYANA SMIRNOVA / GALIYA ZAMALETDINOVA
CONTENTS
» Introduction » Organizing Work and Setting up Communication » The Main Theme, Logo and Ideas of the Exhibition The Conception of Tangerines The Conception of “Designformation” The Evolution of the Logo » Advertising » Venue scouting » Exhibition Installation of the Show The Show Opening Work in the Exhibition Space » Members Senkovskaya, Ekaterina Vyalykh, Anatoliy Bashinskaya Iraida Dolgikh Natalia Khrenova Yulia Kurenkov Artem Smirnova Tatyana Zamaletdinova Galia » Conclusion
INTRODUCTION
After November Holidays, we had a new brief where it was announced that we were to organize an Exhibition before Monday, 4th of January, 2010. All of us were divided into several groups. Our group (group 2 according to the brief) consisted of eight people: Ekaterina Senkovskaya, Anatoly Vyalikh, Iraida Bashinskaya, Natalia Dolgikh, Yulia Khrenova, Artem Kurenkov, Tatyana Smirnova, Galiya Zamaletdinova. All of us acted together to fulfill the brief requirements. We had to set ourselves a number of tasks. First of all, we needed to organize
our communication and discussions, then think about the theme, main idea and logo for it, find a venue, think about promotional materials, invitations, posters, self presentation to find sponsorship or informational support and catering organization. Also we had to produce works for the exhibition which would have desirably corresponded to the theme of the show and would be turned into materials, techniques, processes and technologies from our personal investiÂŹgations. In all, we had to plan for all nuances of this event and personally assume all legal, ethical and financial responsibilities
for any actions taken during the organizational period or during the actual exhibition. In this book we will present all the stages of this challenging process of organizing an exhibition in Moscow.
ORGANIZING WORK AND SETTING UP COMMUNICATION
The first question was how to organize our communication. During the school year almost all of us were on a part time schedule since most of us work full time and are pretty busy people. That meant that we would only meet at the university for workshops and tutorials once or at most twice week
free phone internet messenger - and to arrange phone conferences or chats there, and also duplicate all the ongoing discussions that are outside Skype to our e-mails. But Skype and other kinds of IM have a number of disadvantages and in particular the lack of a file saving feature.
We soon realized that the use of online means of communication would be the most effective way to organize persistent discussion of all nuances.
We needed an online system that would help us keep in constant contact, allocate work between the members of our team, exchange files using ftp, etc.. This is why Artem suggested a good solution to use the web-based project collaboration tool Basecamp.
The first idea which Yulya came up with was to use Skype - the world famous
Basecamp was indispensable for our group. All communication moved there. We created a calendar of deadlines for every part of our exhibition project, different subjects to discuss and we could always find there and recall what we had been talking about a day or a week ago. We could publish our ideas there, thoughts, results, links and also publish and store different images and files which were necessary. If a new massage appeared in Basecamp, all of us would immediately get a message in our e-mails and could also answer it right away.
Within the project we decided to divide the work between us for everyone to be responsible for his own part. But during the process everybody took part in discussions and most of the decisions were made jointly. In general, Ekaterina was responsible for the web site and pdf-presentation of our group, Galia – for advertising, Artem – for video installation during the exhibition, Anatoliy – for the book layout, Tatiana – for gathering materials for the book and text writing. All the other requirements we have fulfilled together and everybody has made major contributions to achieve our common goal.
So there were plenty of ideas, suggestions and disputes within Basecamp and during our rare meetings in the School.
THE CONCEPTION OF TANGERINES
The discussion of the main idea and especially the name of our exhibition was the longest among the other disputes because we could not achieve mutual consent. The theme and name were discussed simultaneously as one follows from another. From the very beginning when we had no ideas yet it was understood that graphic design, experimental typography and their interactions with the present world would be the main things that would unite our works within the future exhibition. One of the first ideas was Natalia’s and Iraida’s idea about tangerines. Natalia writes with a comic tone: ‘What is “Tangerine”? This is an epochmaking event!
For only two days you will have an opportunity “to eat” the exhibits. A group of young graphic designers organizes an exhibition dedicated to the friendship between Russia and England especially for you! It will be a great, fabulous show organized by the crazy young growth of “Britanka”. Don’t lose your chance to take a bit of art and to improve metabolic processes!’ Half of our group liked the idea, because tangerines in Russia are related to the New Year time and our exhibition was going to take place on New Year’s Eve. But there was a question of how to reflect the theme of tangerines in our works. At the same time we took into consideration suggestions announced during the typography investigation brief, and tried to implement
them in our works and demonstrate the outcomes of the brief within the bounds of the exhibition. That is why within tangerines’ conception Natalia and Iraida came up with some ideas based on the requirements of our second brief to be fulfilled during the exhibition: 1. Stats. The idea is to estimate who has eaten more tangerines during the exhibition – men or women. To implement this we would set up two empty aquariums labeled ‘M’ and ‘W’. Men would have to throw the tangerine rinds into the ‘M’ aquarium and women into the ‘W’ one. At the end of the exhibition we would see which group consumed the most tangerines.
2. News. The thought was to plant tangerines during the New Year’s Eve. We would put out boxes filled with soil and suggest to visitors to plant the tangerines’ seeds. Then we would place a small flag with the name of a hero into the soil with the planted seed. “Vasya planted a tree!” Great news! By the end of the exhibition, boxes would be full of the flags with the names of heroes. 3. Uncommon knowledge. The Idea is to reduce the amount of uncommon knowledge. For that we set up 17 boxes hanging on a wall which would correspond to the amount of the letters in these two words and put tangerines there. There would also be a letter Inside each box that would make the word combination of
U N C O M M O N K N O W L E D G E. Visitors would take those tangerines thus there would be less of uncommon knowledge and by the end of the exhibition there would not be anymore uncommon knowledge. 4. Facts. The idea was to leave one’s traces at the exhibition. We would make a track made out of white letters on black background that make up the word ‘FACTS’. Near the track we would put a basin with orange paint and the visitors would be suggested to paint their soles and to walk along the track, thus by the end of the exhibition white ‘FACTS’ would turn into orange.
THE CONCEPTION OF DESIGNFORMATION
Information was the second main direction of our initial thoughts. Julia wrote out her idea: ‘I think that “tangerine” name for our exhibition is not related to our first brief (which is to put personal investigation into creative typography). Therefore, after short analysis of the given list of facts, stats, trivia, news, quotes, theories, uncommon knowledge I find that it’s all about information (information overload). So I suggest a new name “inFORMation” (“инФОРМАция”) or something like that’. Within the bounds of information conception Galiya suggests the idea of developing information from a word to a pixel that could be an element of decoration. Pixels could
be of different size and be hung all over the exhibition area with different historical information on them. Another variant under discussion for the name and theme of the exhibition was: TYPOGRAPHY IN_FORMATion or IN_FORMATion TYPOGRAPHY. The ba sis of this one was to play with the word information divided into another two words that were also related to graphic design. From a number of key ideas for our exhibition we have chosen two main words that suited us: design and information. And a new combination was born from them: at first дизinformation (the hybrid of Russian word ‘design’ and English word ‘information’) and final version became desinformation. New concept said that disinformation exists in
our society and people who work in mass media including graphic designers use different techniques to manipulate with mass consciousness. We decided to dedicate our exhibition to this idea and to show such techniques in graphic way. In continuation we turned our discussion to Artem’s idea about using vvvv interactive technology during the exhibition. Vvvv is a computer program that processes data and transforms it to different mutating images. For example it can process the image of a person and transfer it to image consisting of different geometric forms that would fly away. For this process we should use a computer, a video camera and a projector. That idea has got a lot of pros, everyone appreciated it
very much and began developing something nobody has ever done before. The decision was made to create an interactive installation with the help of vvvv. Artem showed the simplest methods of it: 1 – rays 2 – kaleidoscope 3 – blur and slowed moving of image 4 – an effect of pasteurization 5 – random mix of frames with their delaying in time 6 – object deformation by net 7 – there is a possibility to combine all these effects (it looks like videos from 1980th) 8 – flying lines reacting to the outline of an object in camera (opened and closed camera with hand)
9 – fingers are covered with words (outline of fingers is seen against the light background) 10 – interactive thing that distort any object that gets into the field of vision of the camera The following ideas uniting disinformation and vvvv techniques were: 1. Kaleidoscope is something used to manipulate public opinion, capturing people’s attention and drawing it away from real problems by spectacles, for example soccer. 2. Ray effect represents brain explosion. This would be portrayed by TV stars Tina Kandelaki or Ksenia Sobchak. 3. Blur is concealment of problems.
4. Deformation is falsifications of facts Another good idea was using distorting mirrors in the context of disinformation, but this idea was difficult to realize.
THE EVOLUTION OF THE LOGOTYPE
Logo was changing during the whole period of discussion starting from the idea of дизinformation. At first it was planned to be that way: the first image would be for the announcement, the second one would be for the exhibition. We liked the image except the type font. But during the next couple of hours we were surprised to realize that Ekaterina had found the logo of last year students’ exhibition (manifest): Another suggested variant had the idea to create a logo using typography: The Letter i looks like e, this is what we need as in English there is no such word as desinformation but there is a word disinformation. But we need the letter e instead of i as the prefix des is related to the
word design. Also if the image is enlarged too much it is impossible to read the word, we see just a number of spots, and this spot illusion turned to be the word desinformation. Natalia suggested to write the logo with her font made in Fontstruct. But the word written with a mistake disturbed us very much. And we changed it to DESIGNFORMATION that happened to be the final name for our exhibition. At a first glance, it seems to be a quite clear word combination consisting of 2 correctly written words ‘design’ and ‘formation’. We could name our group of graphic designers as design formation - why not, which was quite obvious. Also those two words written as a solid word were consonant with the “disinformation”. That was exactly what we needed. We saved the main theme of
our exhibition – techniques of manipulation using design and video installations. Julia suggested that we use embossing for letter the G, but we decided that it wasn’t necessary. There was another variant of our logo using both image and typography together. The logo sign is a pie chart that symbolizes disinformation of population with the help of graphs, diagrams and statistics. But we decided to make the logo plain consisting of two words: exhibitiondesignformation and the date of the event with graphic elements looking like double angle brackets. Exhibition is a short event and we thought that in the first place it should be informative, dinamic and clear for visitors. That is why we accepted this one.
ADVERTISING: SELF PRESENTATION, ONLINE PROMOTION, PROMO MATERIALS
Designformation Exhibition 21– 22.12.09 d/f Flacon
Everyone from our group wanted to put something of their own on this poster... That is why, it is simply white. The colour of the dot is Turquoise. This colour was announced by Pantone as the colour of 2010. Set trends, don't follow them. British Higher School of Art and Design L2 students* present. Graphic design. Motion design. Installations. + other things that will manipulate your mind. * Iraida Bashinskaya, Natalia Dolgikh, Yulia Khrenova, Artem Kurenkov, Ekaterina Senkovskaya, Tatyana Smirnova, Anatoly Vyalikh and Zamaletdinova Galiya For more information visit: www.designformation.daportfolio.com or www.flacon.su
VENUE SCOUTING
At first we for a very long time were searching for appropriate place for our exhibition. There were many variants, every with its own advantages and disadvantages. Therefore we chose design factory Flacon. Exhibition was held in design factory Flacon from 20th of December until 21st of December.
EXHIBITION INSTALLATION OF THE SHOW
THE SHOW OPENING
EXHIBITION WORK IN THE EXHIBITION SPACE
MEMBER OF DESIGNFORMATION EKATERINA SENKOVKAYA
What did you dream to become when you were a child? I wanted to become a fashion designer, as a favorite character from favorite soap opera. What do you think, should a graphic designer continually improve his skills? If yes, how do you plan to do it yourself? Yes, he should. Technologies are developing, programs are emerging. Any specialist should develope, regardless of the fact he was a graphic designer or not. I am planning to develop in interesting projects for interesting work.
What was your favorite accomplished project? What was so memorable about it? Letters of foam as a man, they had to be put on the street and shot with a camera. The wind was strong, the snow was falling, people walked to work early in the morning ... and I was carrying huge letters and pictured them in front of everybody. That was the day when I understood that I really love what I’m doing. What can be a source of inspiration for you?
Good mood, cool music, great book.. anything that brings pleasure.
MEMBER OF DESIGNFORMATION EKATERINA SENKOVSKAYA
True False
True False
MEMBER OF DESIGNFORMATION ANATOLY VYALIKH
What did you dream to become when you were a child? Since early childhood I have always dreamed about becoming an architect or a designer. But because of fact that in Latvia there are only 10 places in only one university for architects and also because study process for this profession is too complicated and long, I have decided to become graphic designer. I have chosen British Higher School of Art and Design spontaneously, I knew that it is not perfect university and also that Russia is weird. But some has things happened and I cancelled my plans to study in Finland or the
Netherlands. Now I think that I needed to go away from Russia earlier. Situation with society and how this society is destroying all around destroys my mind. Why did you decide to pursue the graphic design and achieve your goals namely in that field? Because in 1 years old, or earlier, parents gave me pencil and since that time I almost never unclapst it from my hand and also because design and spheres connected to it always were amaizingly interesting for me. What do you think, should a graphic designer continually improve his skills? If yes, how do you plan to do it yourself?
Yes, I think so, but I think that every person need to develop always in a good way, in other case he will be degenerate. I plan to continue my studying and at the same time work on commercial projects as a freelance designer. What was your favorite accomplished project? What was so memorable about it? I think that it is recent illustrations for business magazine Sekret Firmy, which is piublished by Kommersant publishing house. As far as my viewpoint is concerned this project gave me additinal belief in myself and this fact is the most important.
Is there a personality in the area of graphic design whose achievements and work impress you most and whose example you’d like to follow in your endeavors? ... whose level of quality you’d like to conform to? Few people. Otl Aicher. Dieter Rams. Joseph Muller-Brockmann. All of them are modernists and most of them died. There is no contemporary designers which are so ingenious like they. Are you interested in modern art? Do you have any ideas you’d like to share with the public through your personal exhibition, presentation, workshop? No. I do not contemporary art. To my
mind it is absolutely fullish and empty and its aim is to be part of mass culture and low educated peoples society. About exhibition. Yes, I have some ideas. I want to show statistics and also reflction of my soul in order to make other people think about their values. Which design tendencies and directions interest you the most? Are they reflected in your work? I love modernism and ofcourse it is reflected in my works. But at the same time I try to add something also to make it be more personal and sincere.
What do you like to do in your free time? Do you have a hobby or other interests? When I live in Moscow I spend all time sitting alone at home making my projects. Even products I buy in the Internet. Sometimes I go alone in theatres, in conservatory on philarmonic orhestra concerts or in book shops, but it happens one time in two months. In Latvia live my family and this is another world for me. My world. Where I spent time on nature, outside the city, where I read books, travel, cook. I do what I want and everything around me in Latvia helps me to develop myself and to feel happy.
MEMBER OF DESIGNFORMATION ANATOLY VYALIKH
Values
MEMBER OF DESIGNFORMATION IRAIDA BASHINSKAYA
What did you dream to become when you were a child? When I was a little girl I would always confidently answer favorite question of adults about my future profession. Curious adults would receive a response that I’d be a doctor. It was an excuse. Realistic ideas appeared in my mind while in high school and they were not associated with the design. I saw myself as a programmer or a technical specialist. Why did you decide to pursue the graphic design and achieve your goals namely in that field? Women’s wisdom replaced youthful
ambitions: the palm branch in highly technical disciplines was given to men. The desire to engage in design practices appeared after the first successes ut. What do you think, should a graphic designer continually improve his skills? If yes, how do you plan to do it yourself? Certainly, any professional is constantly evolving, the need to improve is the key to becoming a successful specialist. I perfect myself in design studying at the BHSD What was your favorite accomplish project? What was so memorable about it?
Type Design from pieces of Lego was one of the most memorable projects. It was not a commercial project, in fact it was the first attempt to work with the font. Is there a personality in the area of graphic design whose achievements and work impress you most and whose example you’d like to follow in your endeavors? ... whose level of quality you’d like to conform to? There are many professionals, some inspire me being brilliant draftsmen, some by the amazing sense of color and form. Also There are those who have shown amazing skills as public relations specialists.
Are you interested in modern art? Do you have any ideas you’d like to share with the public through your personal exhibition, presentation, workshop? Modern art is a treasury of ideas and concepts for me, sometimes only clear to their own author. I look at modern art pieces just as I look at work in other genres. For me it matters if a piece touched me or not, surprised or even shocked or didn’t leave any memory of itself. I don’t even try to guess what was the idea of the artist behind his work. There are much more important things in my life.
Which design tendencies and directions interest you the most? Are they reflected in your work? Fascinating contemporary illustration of the apparent simple and naive, but very easily see that this apparent simplicity. Contemporary illustration is very fascinating to me, it might appear simple and naïve but very soon you’d see that it only seems to be simple and it holds much more thought and deeper meaning to it.
What can be a source of inspiration for you? The main inspiration is the deadline. What do you like to do in your free time? Do you have a hobby or other interests? Accidental shot caught on the TV screen, a book about art. There are hobbies and interests, but almost no free time.
MEMBER OF DESIGNFORMATION IRAIDA BASHINSKAYA
Mass desinformation media
Mass desinformation media
Mass desinformation media
Open eyes (Part 1 and 2)
Open eyes (Part 2)
MEMBER OF DESIGNFORMATION NATALIA DOLGIKH
What did you dream to become when you were a child? I dreamed to be either a circus animal trainer or a police investigator. Why did you decide to pursue the graphic design and achieve your goals namely in that field? I’m a graphic designer because my dream of childhood was not carried out. What do you think, should a graphic designer continually improve his skills? If yes, how do you plan to do it yourself? Yes, he should. I plan to read intelligent books, to visit exhibitions and to chat
with more advanced graphic designers than I am.
I know a lot of such people. For example, Paula Scher.
What was your favorite accomplished project? What was so memorable about it? My favorite project is my last project. It was so memorable because at last it has ended.
Are you interested in modern art? Do you have any ideas you’d like to share with the public through your personal exhibition, presentation, workshop? I have interest to everything contemporary as a designer who is developing. Yes, I have some ideas.
Is there a personality in the area of graphic design whose achievements and work impress you most and whose example you’d like to follow in your endeavors? ... whose level of quality you’d like to conform to?
Which design tendencies and directions interest you the most? Are they reflected in your work? I’m interested in new directions which I’m trying to use in my works.
What can be a source of inspiration for you? Unfortunately, I know nothing about inspiration and, accordingly, its sources are unknown to me. There are tasks, which should be solved. More difficult is a problem, more interesting it is to me. What do you like to do in your free time? Do you have a hobby or other interests? I have barely any free time. However, if I do not work, I try to have some fun: I play table tennis, meet friends, go for a stroll in a park, watch a movie, read a book – all depends on circumstances.
MEMBER OF DESIGNFORMATION NATALIA DOLGIKH
MEMBER OF DESIGNFORMATION JULIA KHRENOVA
What did you dream to become when you were a child? I wanted to be a teacher, then a teacher of drawing and an artist (all of this under the age of 10. Why did you decide to pursue the graphic design and achieve your goals namely in that field? I never thought to be a graphic designer. I wanted to become a photographer... Serious. For advertising. I came to the BHSAD web-site by accident and decided to learn here the basics of composition and how to deal with the font, and I thought I will transfer to the UH to learn photography then... But I’m
still here and I am happy with it. What do you think, should a graphic designer continually improve his skills? If yes, how do you plan to do it yourself? I believe that not only graphic designer in particular, but also people in general should rise above oneself, to be interested in everything new (especially in their field), to be open to all, and the learning process (through books, courses, workshops, etc.) should never end.
What was your favorite accomplished project? What was so memorable about it? They all somehow interesting and valuable for me. Is there a personality in the area of graphic design whose achievements and work impress you most and whose example you’d like to follow in your endeavors? ... whose level of quality you’d like to conform to? Alexey Brodovitch, Paula Scher...
What can be a source of inspiration for you? Books, art. What do you like to do in your free time? Do you have a hobby or other interests? I’m a mother of 1-year old daughter. Previously - climbing, bowling.
MEMBER OF DESIGNFORMATION JULIA KHRENOVA
Meal
Wanna truth?
Wanna truth?
MEMBER OF DESIGNFORMATION ARTEM KURENKOV
What did you dream to become when you were a child? 16 — rock star, 17 — copywriter, 18 — philologist, 20 — psychologist. Never dreamed to be a designer, didn’t know that word when I was a child. Why did you decide to pursue the graphic design and achieve your goals namely in that field? Graphic design is in the past. I’m interested in new media were still a lot of interesting work has to be done. What do you think, should a graphic designer continually improve his skills? If yes, how do you plan to do it yourself?
Sure. We have to learn, learn and learn nowadays. Thus, I’m thirty and I’m a student. I want to go further, to teach people. After all, that’s the best way to learn something. What was your favorite accomplished project? What was so memorable about it? The best project is always the last one. Now it’s free interactive project for my acquaintances devoted to New Year party. Is there a personality in the area of graphic design whose achievements and work impress you most and whose example you’d like to follow in your
endeavors? ... whose level of quality you’d like to conform to? Nope. Or: there are a lot of them. These answers are the same. Are you interested in modern art? Do you have any ideas you’d like to share with the public through your personal exhibition, presentation, workshop? Modern art is a thing that couldn’t be understood without context. I tried to visit every museum in every country I’ve been. Fell like they feed you with shit for your own money. I wondered if there any really interesting in these museums or it’s just their obscure playing which was started by Duchamp, Malevich and
Picasso. After visiting about twenty of them I think that any interesting thing in museums is connected with new media. Traditional techniques ran out of stream and have to play with contexts so they are not interesting to ordinary audience. As opposed to, say, kinematic and sound sculptures. The most interesting, understandable and inspiring objects are the new media. It’s the future mainstream of design and it’s cool to observe that future. The most interesting museum from this perspective is MoMA Which design tendencies and directions interest you the most? Are they reflected in your work? Designer always follows trends
even if he doesn’t realize that. It’s an instrument as a computer, an application, a printer. If designer says he doesn’t follow any trend he probably follow any obsolete trend. If designer follow trends one step ahead it’s easy to predict them and to be a trendsetter. What can be a source of inspiration for you? People. Travelling.
What do you like to do in your free time? Do you have a hobby or other interests? My hobbies gradually eliminated. Music, psychology, popular science —I started to consider them only as parts of my design projects.
MEMBER OF DESIGNFORMATION ARTEM KURENKOV
Dmitriy Medvedev
Vladimir Putin
EXHIBITION MEMBER TATYANA SMIRNOVA
Obama Surprised by Nobel Peace Prize
EXHIBITION MEMBER TATYANA SMIRNOVA
Hot News
Flu Attacks
Tabloid Press, Yellow Journalism
Valorization 2010
MEMBER OF DESIGNFORMATION GALIYA ZAMALETDINOVA
T
What did you dream to become when you were a child? I can not say that in my childhood I had any special dreams about my future profession. What I really remember is that I have always been drawing almost everywhere. My mother told me that our fridge in the kitchen was my favourite place where I made my pictures. That’s why it was nor white but red, blue and yellow. I liked to draw people, beautiful clothes, sometimes my drawings were like some mysterious scribbles. I was curious to see how my ideas became alive on paper, what character they got. When I was 11-12 I wanted to become a designer. It was not that I wanted to become a graphic designer, no, simply
a designer. May be it happened because at that time I did not know anything abou graphic design. I was obsesses with the idea of becoming a fashion designer. All the time I had been drawing different items of clothes – dresses, bags, shoes or hats. I really believed that all these items were invented by very creative and a little bit crazy people and I wanted to be one of them. I was so absorbed with this idea that even wanted to enter some university of fashion industry and even had some consultations with leading Russian fashion designers.
Why did you decide to pursue the graphic design and achieve your goals namely in that field? It happened in 2005 that I started graphic design. I was trying myself in floristic design before. It was interesting to work with flowers and I learned a lot about flowers and plants. Though it was rather amazing I didn’t have the feeling that it was my occupation. Moreover, I stopped admiring the flowers; I treated them as some instrument. Whenever I saw a flower I could not stop thinking about its properties, origin, possible allergic reactions that it can cause and many other things. I came to graphic design after some process of inner search. Fashion design was not
There were it is quite
Da Vinci’s mirror
interesting for me any more at that time . The same feelings I experienced towards interior design. I was working on my computer in Paint programme and these were my first humble steps of creative work. I took to it and decided to try this direction on more serious level. I took some courses in Photoshop and then 3 months later entered BHSAD. What do you think, should a graphic designer continually improve his skills? If yes, how do you plan to do it yourself? From my point of view designer must develop his skills all the time. It is absolutely necessary to master and develop your skills and get new knowledge. This process should be
constant. It is as if you are a life long learner and only in this way you will be in the know of many interesting things. From my personal experience I know that a gap in studies does not help you in advancement. The notions of “design” and “creative design” differ in Russia from those in Britain, for example. I don’t know whether it is fortunate or unfortunate but being a student of BSAD you are two heads higher than your colleagues from Russia. I would like to continue my education further. I have some ideas about universities where I would like to get education. I don’t want to miss my chance to be an educated person in my sphere.
What was your favorite accomplishedproject? What was so memorable about it? It is difficult to say. I haven’t had any really favorite commercial projects yet, but I hope to have them in future. Speaking about my projects as a student I like all of them especially those which have been done during this semester. Is there a personality in the area of graphic design whose achievements and work impress you most and whose example you’d like to follow in your endeavors? ... whose level of quality you’d like to conform to? I like the works of Fabien Barral very
MEMBER OF DESIGNFORMATION GALIYA ZAMALETDINOVA
2010
much. I think he has his own unique style, very delicate and elegant. His experimentations with different technique admire me especially the way he introduces illustrations in his projects. His level of achievement is super and of course I would also like to achieve such high level and be able to have perfect harmony in combining different styles. Are you interested in modern art? Do you have any ideas you’d like to share with the public through your personal exhibition, presentation, workshop? Modern art is naturally interesting for me. Modern artists have more freedom than designers. While preparing for the
exhibition I had some ideas that referred more to modern art, but they were not in the frame of the brief and were in contradiction to the exhibition conception. Which design tendencies and directions interest you the most? Are they reflected in your work? I can’t say that I have found my own style, direction. In my future works I would like to combine illustrations with design. I want to achieve the level when my works could look unusual, being on one hand an illustration and on the other a piece of design. But I am open to other ideas and directions as well.
Influenza
Influenza: What is the next? Have you ever thought about the fact that all these kinds of flu are different from each other? The flu gets its new names and in this way it broadens its forms of existence and has wider boundaries. The flu is called “bird, swine, and goat” only because this or that animal has caught this infection. Earlier there was one kind of flu and now every illness has its uniqueness. Many specialists claim that the basic structure of all these infections is the same. But at the same time each new form of it is taken as something new. The main aim of the project is to show that the basic structure of every kind of flu is the same, they have only different
Influenza
names of animals. Society is giving new and new animal names to label the illness. Very soon there will be no animals left. Who is the next? A set of five graphic works 13x18 cm has been made for the exhibition. Nails have been also used for the art object . Da Vinci mirror The work was done as Personal Investigation. I think it is one of the most successful works and I like it most of all. We know specific way of De Vinci’s writing – as if reflected in a mirror. In order to read his writing it was necessary to have some reflective surface, a mirror. De Vinci’s quotation “Where there is shouting there is no
true knowledge” is turned but with the help of mirrors and some supportive materials a very unusual typography is achieved. There where it is quiet / 2010 I couldn’t show at the exhibition one of the most interesting works – Iron letters from Typography workshop. This work was warmly greeted and highly appreciated. I presented the composition 2010 which reminded about the coming New Year. The letters were presented as live object. I heard the opinion of many people that composition of letters reminds of a graveyard that’s why I gave the name to the whole composition “There where it is quiet
CONCLUSION
We all think that all in all, exhibition was very successful and that it was great possibility for all of us to learn how to organize such events and what is necessary to do in order to have nice result.
Text: Tatyana Smirnova Works: Ekaterina Senkovkaya, Anatoly Vyalikh, Iraida Bashinskaya, Natalia Dolgikh, Julia Khrenova, Artem Kurenkov, Tatyana Smirnova, Galiya Zamaletdinova Design: www.anatolyvyalikh.com