TFE/TFE Licensing, February 2024 by aNb Media

Contents · February 2024

FEATURED CONTENT

What’s in Store for 2024? by Nick Truss Last September, we all had the priveledge of returning to (or attending for the first time,) Toy Fair in New York City. Although the autumn timing was wildly different than years past, toy companies still had plenty to show in their familiar booths, split between current launches, and future releases for special eyes only. Personally, as a newcomer, it was surreal! The consensus from representatives was that it was great to be back in-person, and that inimitable “Toy Fair Feeling” was in the air, but that the ground still felt a bit shifty. Where would the next Toy Fair be? What time of year? Over the course of a very exciting few weeks, lo and behold, Toy Fair will return to its traditional February timing in 2025! In the meantime, there are plenty of big toy shows, events, and things to discuss. We reached out to toy industry leaders to get their thoughts on sales expectations for 2024, challenges they anticipate, their thoughts on digital collectibles, and more! Concerning sales, the consensus is optimistic, with a healthy dose of caution. Rudy Valenta, Vice President of the Americas at Plan Toys answered, “Over the past four years, during and after the pandemic, we saw how quickly the retail landscape and consumer buying habits can change. We have been listening to our retailers and community about their favorite ways to sell and buy. We plan to meet them at those points and believe that, along with our product curation, we will meet and surpass our sales goals in 2024.” Others see a challenging year ahead, but remain confident thanks to ironclad business partners. Jason Engle, President of Little Kids Inc. states, “Despite initial 2024 projections and a potentially daunting year, we are very fortunate that we have tremendous retailer and licensor partners that continue to help fuel our growth plans (hey, thanks, everyone!). Although many retailers pulled back on purchases for the Spring/Summer season in 2024 due to an early Easter, we have also seen many retailers rebounding from their previous inventory issues, opening up new opportunities in the coming months and back half of 2024. Additionally, we are keeping our fingers crossed for a warm, dry winter and early spring, which would certainly impact our sales for the better, with our bread-and-butter bubble business being seasonal.” 24 tfe February 2024

Amy Reitsma, Global Sales and Business Development Manager at eeBoo, derives confidence from the less tumultuous sales patterns of today, compared to those of 2020-2022. “As always, eeBoo is very optimistic for what the next year holds. We have some great new categories that are being launched, a substantial follow-up on introductions from this year, and what probably brings us the greatest sigh of relief - is the normalization of retailers and consumer purchases of adult (and children) puzzles. The wild swings of purchasing and selling that category during the pandemic have swung back to normal.” Goliath has positive expectations and big plans ahead, according to their President of NA Brian Weiss. “For 2024 our sales outlook is bullish. This bullishness is due to category expansion outside of games into other classic toy categories. Within existing categories we are planning for moderate growth due to continued vendor consolidation and macro economic headwinds.” For many companies, it boils down to how the consumer will be feeling. Kevin Daniels, Founding President of Fun in Motion, remarks, “For 2024 we are being more conservative in our expectations. While there are some rather positive economic indicators right now that suggest things are getting better like lower inflation, increasing wages, very low unemployment, expected cuts to interest rates, and a strong stock market, it remains to be seen if and when consumers start to feel the effects and loosen their purse strings. Add into the mix what promises to be a very crazy election year, so hang on tight.”

Rising to the Occasion But what of the potential bumps in the road? When asked what challenges they expect in the year ahead, Tracey Matthews, Maestro of Sales and Biz Dev at Family Games America said, “FGA is strongest with mid-tier and specialty market retailers but that market continues to shrink. Expanding online and in mass means MSRP and MAP management, a different product mix and even more support for specialty retailers. Pricing, promos and product assortment is key.”

FEATURED CONTENT Crazy Aaron’s own Founder Aaron Muderick claims that innovation is key when weathering potentially slow sales years. He states, “In 2024, we’re bracing for an economic climate that ranges from stagnant to slightly challenging for consumer goods. Yet, at Crazy Aaron’s, our mantra is ‘quality over quantity.’ Our unwavering focus on delivering top-notch products ensures that we’ll not just endure but thrive, even in a tight market. ‘Good product’ is always a winning strategy. Additionally, we’re turning our sights to the burgeoning ‘Kidult’ segment, recognizing the untapped potential in reigniting adults’ love for toys, amidst a market crowded with digital entertainment and structured activities.” Smaller toy companies have more to lose when retailers have trouble moving product, but it can also be a huge motivator. Goliath’s Mr. Weiss remarks, “Retailer risk mitigation continues to shift further towards the vendor. This naturally concentrates support towards the larger Toycos. This will continue to put pressure on the small toy companies, who really drive innovation. Goliath is capitalizing on this by bringing best in class innovation into multiple categories. The biggest challenge is expanding our games credibility into the other toy categories.” Mr. Daniels alludes to the excitement and worry of new product launches, along with broader economic concerns. “The challenge for Fun in Motion in 2024 centers around launching three exciting new brands . As for an overall challenge the toy industry might see in 2024, I think it could be similar to the challenges faced in 2023. There was an uncertainty of the economy domestically and overseas. Wars in Ukraine and Israel as well as the upcoming election do create some concerns that affect consumer confidence and spending.” Little Kids Inc. also has its eye on the economy, as Mr. Engle explains, “The largest challenge we see heading into 2024 not only for LKI but also for the Toy Industry as a whole remains the economy, and in particular, elevated interest rates. Rising interest rates are casting a shadow on both businesses and consumers, constraining borrowing capabilities and increasing costs, putting downward pressure on business growth and consumer spending.” Shifting tides breed new worries, but can also birth new ways to innovate. Plan Toys’ Mr. Valenta comments, “Finding the right mix

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of where to invest our resources and time to engage in industry vs consumer-facing business. Technology changes so fast, and new opportunities pop up every week. For both PlanToys and the overall toy industry, I believe the biggest challenge will be finding the right balance of investment to grow your business and seeing that strategy through. I think pre-pandemic, there was a clear solution and playbook for success; now, you can find success in many new innovative ways.”

Familiar February Fun With in-person events finally back in force for 2023, Toy Fair was met with an opportunity to resume tradition, or reinvent itself. As anyone who was at Toy Fair 2023 or following toy industry news at the time will tell you, there were some exciting and disrupting ideas on the table. Mr. Muderick was someone closely involved with the scheduling and planning process, and on the subject, he comments, “As the chair of the Toy Association, I’ve been intimately involved in the strategic decision-making around Toy Fair. After over a decade of discussions and pandemic-induced pivots, we’re excited to announce Toy Fair’s return to its Q1 schedule in New York City for 2025. This decision, backed by extensive feedback and data, marks a full-circle moment for us. It is one filled with renewed confidence and excitement.” The collective vibe over a return to normalcy is overwhelmingly positive. Locals, are understandably thrilled to have Toy Fair remain in the Big Apple. Ms. Reitsma remarks, “I have been part of Toy Fair for a lot of years and bringing it back to NYC feels great. It’s our hometown and we couldn’t imagine it anywhere else.” Mr. Valenta and Plan Toys agree with ‘New York’ Toy Fair exceptionalism, revelling in the return of in-person shows. “We absolutely love it. New York has an energy that is unmatched and brings the industry together. At the most recent fall Toy Fair in NYC, we had a great turnout from retailers and press to see what’s new for the upcoming year and to be able to reconnect in person to discuss the upcoming holiday season for last-minute changes that we have not been able to do in NY since 2020. Virtual meetings are great, but you can’t beat talking face-to-face.” LKI’s Mr. Engle states, “Being a spring/summer driven company, we certainly missed not having a New York Toy Fair in February. We excitedly look forward to the return of Toy Fair in NYC in 2025 in Q1.”

FEATURED CONTENT Goliath recognizes that there are pros and cons to any given timing, but Mr. Weiss nonetheless thinks positively on the February 2025 decision. “We absolutely love it! The Toy Industry and NYTF have a long and rich tradition. The timing is still a challenge as the majority of retailer decisions are finalized long before February. However, having the fair in February allows us to debut our new Fall items to media & influencers without concerns of being knocked off.” FGA’s Ms. Matthews also has a measured outlook on the affair, but certainly leans positive at the end of the day. “We have mixed feelings. A change of location could have been interesting if it was an ideal location at consistent, pre-pandemic timing. All in-person shows are important for us to connect with customers and other industry peers, but having a main show in a hub such as NY at the beginning of the year is crucial to timing and presenting our new products.” Timing-wise, Fun in Motion couldn’t be happier, but Mr. Daniels dares to dream of a possible Florida-based show in the future. “We are happy to be going back to the usual February timing and it seemed that the majority of our peers felt the same. However, if they chose to move it to South Florida at the soon-to-be beautifully renovated 1.2 million square foot Fort Lauderdale (Broward County) Convention Center which happens to be down the street from us, we wouldn’t complain.” Sharing the Limelight With a Fair-free 2024, other big toy events have an even greater importance than usual. If you’re reading this at the new North East Toy Show (aka NETS) congrats! You’re getting the scoop earlier than anyone else. On the subject of which shows in particular Family Games America is focusing on, Ms. Matthews says, “Without NY, our North American customers will be split across ToyFest, ASTRA, and NETS. There is a great, positive energy building around NETS in particular, being the new show on the block. It is well-timed and well-organized and we are looking forward to a fresh new event.” We found that NETS, ASTRA, and ToyFest were at the forefront of everyone’s thoughts. NETS gets name-dropped once more by eeBoo’s Ms. Reitsma, as well as the usual beloved suspects. “We will be focusing efforts at a few places, the first being Nuremberg. Stateside, we’ll be 28 tfe February 2024

participating at ToyFest, and the New England Toy Show (NETS) for the first quarter and of course, ASTRA in St. Louis for the second half of the year.” Not keen to leave out gift shows, Mr. Muderick comments, “With no Toy Fair in 2024, we’re setting our sights on key events like the Atlanta Gift Show, Dallas Gift Show, and ASTRA. These venues are critical for customer engagement and showcasing our latest innovations. Additionally, we’re closely watching a new event unfolding in Los Angeles around August/September.” On the international front, the Nuremberg and London Toy Fairs remain pivotal in our calendar.” Mr. Valenta is making an effort to get Plan Toys repped in smaller community-facing shows as well. He adds, “ToyFest in Las Vegas is in our sights for national accounts, and Spielwarenmesse in Nuremberg for our global business. We also have smaller consumer-facing shows on our radar, as we know how important it is to get our products in the hands of our community so they can experience them firsthand and recognize them on the shelf and online.” Digital Domination or Fungibility Fad? While some digital collectibles have seen their fair share of ups and downs, the broad trend is angling ever upward. As virtual toys and games become ever more ingrained into our every day lives, we asked a potentially existential question of our interviewees: Are you concerned about a shift of toys to the digital realm, or will there always be a place for toys that you can touch? Thankfully, the answers we received were encouraging, across the board. A conviction in the importance of tactile play and commitment to physical toys was a sentiment shared by all. Speaking on behalf of Fun in Motion, Mr. Daniels explains, “This is a topic near and dear to our hearts, since so much of what we do is in an effort to get people off screens and connected in the real world. Our company’s core focus is to make people happier and healthier through unique movement products. So while we hear digital might be winning the battle, we don’t think it will win the war as long as we can continue to provide products that have value to families and are a meaningful alternative to the constant bombardment of pixels on their brains.”

FEATURED CONTENT Mr. Muderick affords toys the respect that they deserve, profoundly remarking, “Throughout history, from the Bronze Age to the digital age, toys have stood the test of time. Despite the rise of digital collectibles and experiences, we’re confident in the enduring appeal of physical toys. Our history of thriving through the advent of PCs, the internet, and mobile technology reinforces our belief that there will always be a cherished place for tangible toys.” eeBoo’s business philosophy is intertwined with real, in-hands play experience. Ms. Reitsma offers, “eeBoo’s core competencies are all about touch, engaging with others and being screen-free. I do not see our Old School values shifting away from these attributes and beliefs.” Goliath’s Mr. Weiss sees the most important aspect of any product, physical or digital, as its novelty. “Digital collectibles are definitely here to stay but so are traditional toys. Kids and kidults alike are looking for products that they find entertaining. Whether it’s in the digital form or physical form does not matter, what does matter is that it is innovative and engaging. That is what we focus on. There is also a market for physical collectibles that also have a digital experience.” An equal and opposite parental force is resisting the growing ubiquity of screens in their children’s play diet. Little Kids Inc. President Engle comments, “While we live in a dominantly digital space, and while that is of course on the rise, we’re also seeing trends from parents about limiting screen time, a return to classic play, and a focus on toys with developmental benefits for kids. Ultimately, we are not concerned with the shift of toys to the digital realm. I see firsthand how my kids love playing with digital collectibles, but I also see how they still love playing with traditional toys and games.” Family Games America’s Ms. Matthews asserts the need for a tactile play experience, saying, “There will always be a place for more traditional play such as family games and especially pretend play. Digital certainly has its place in today’s society but I’ve seen kids still choose hands-on, creative play over tech and screen time and time again.” More for 2024 When prompted to plug what’s new and exciting for Plan Toys, Mr. Valenta said, “We are most excited about the launch of our PlanFamily

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dollhouse figure series. It is a way for children to create a doll family that represents what their family looks like, from structure to skin tone. We have always been about diversity, inclusivity, and representation. This will be one more way that we can bring those facets to play for children.” On FGA, Ms. Matthews commented, “We are most excited about expanding our Tutti Frutti line with S’mores, BBQ kits and Friends of the Earth, as well as adding a hockey game to our traditional wooden Rustik line. As a Canadian manufacturer - it seemed very necessary to have a hockey game in the line!” Mr. Engle, on LKI’s 2024, remarked, “We are very excited to launch our new line of Fisher-Price outdoor toy items, including a No-Spill Bubble Maraca that is shake activated so even the most beginner bubblers can use it on their own, and a 3-in-1 Portable Sprinkler that’s great to bring to the beach, playground or any outdoor play space.” Mr Daniels, elaborating on the 3 new Fun in Motion brands mentioned prior, explains, “We are super excited about 3 very unique products we are adding to our line in a category we are calling CONFLUXION. TECTI is a very impressive kinetic building system that can create over 50 structures in a single kit. HYPERTILES are hyperbolic paraboloids, shaped like triangular pringles chips that can be connected together to make nearly limitless static and kinetic structures. NOCKLES is a collection of 5 different soft bendable, funstruction and fidget toys that snap together and morph into amazing shapes.” Mr Muderick offers, “At the forefront of our exciting 2024 lineup are the ‘Slime Charmers’ - a blend of our commitment to safety and quality with a mesmerizing sensory experience. We’re beyond excited to see it spark joy in children’s hands.” On eeBoo, Ms. Reitsma comments, “We have a great series of Learn to Draw Books and corresponding art products, a Rainbow Memory and Matching Game which rounds out one of our evergreen categories, and some beautiful adult jigsaw puzzle extensions from our English Cottage Series and Alchemist Series. Mr. Weiss is confident in Goliath’s future product diversification efforts.”Our patent pending Jelly Blox construction line is fun from block one, and is like nothing else in the market. We are adding mystery and magic to the small doll aisle with our Secret Findees line, and we are entering the extremely competitive girls collectible aisle with something truly special that appeals to both kids and kidults.”

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Abacus

NEW PRODUCT PREVIEWS

Bill Nye’sTM Body Lab Virtual Reality - Explore and learn about human anatomy in virtual reality with Bill Nye! From chemistry to physics, this unique educational toy delivers core scientific values that foster a fundamental and healthy understanding of basic scientific concepts. Enter augmented reality as pictures turn to video right on the page! Compatible with all smart phones with access to Google Play store and Apple iOS app store. This 50 piece set includes everything you need, like beakers, measuring cups, baking soda, paint brush and much more. Ages 8+, Available Now. Bill Nye’sTM Rocket Lab Virtual Reality - Launch your own rockets to outer space in virtual reality! Learn how to fly your own rocket with a customizable rocket kit containing enough fuel for multiple launches! This deluxe gift set includes a 32-page interactive book, along with a rocket launch experiment, 10 experiences, a pair of VR goggles, and never seen footage from NASA’s latest moon launch! Includes a pair of hands-free goggles to create an immersive learning experience.Ages 8+, Available Now.

Basic Fun Littlest Pet Shop Surprise - Collect a new generation of bobblin’ head pets with over 65 exciting new friends in series 1. Panda, cat, axolotl, anteater and so many more are eager to become your new besties! Discover the must-have crew, their unique purrsonalities, breeds, and rarity levels. Use the code on the coin to unlock exclusive pets, unveil surprises, and embark on a next-gen adventure like never before. Ages 4+, Available now. Lite-Brite Super Bright HD - Two of your favorite icons together in one. Unleash your inner Barbie to light up your creativity with the Lite-Brite Super Bright HD, Barbie Edition! Based on the retro toy you love, this modern version brings Barbie to life in a whole new way. Featuring a brighter display with double the LEDs and higher definition, this Lite-Brite edition provides more details to your design. Use one of the 6 HD Barbie design templates or let your creativity shine as you design your own art! Also look out for the Pokemon Edition! Ages 6+, Available now. Hello Kitty and Friends x Care Bears - Get ready for double the fun with the adorable Hello Kitty and Cheer Bear 2-Pack! These cuddly companions are ready to embark on exciting adventures with you! Hello Kitty loves making new friends! She pairs perfectly with her Care Bears Bestie, Cheer Bear, who always looks to help others see the bright side of life. Hello Kitty and Cheer Bear love their friendship so much, they dressed up as each other! Also look out for the 9” Fun-Size Plush! Ages 6+, Available Spring 2024. Attention all young speedsters and adventure seekers! Buckle up and get ready to race with the Tonka Chuck Pullbacks the ultimate toy for adrenaline-pumping fun! With its vibrant colors, easy pullback function, and compact size, this lightningfast vehicle is sure to ignite your imagination and provide endless hours of excitement making it a must-have for every young racing enthusiast! Ages 2+, Available January 2024. Misfittens Rainbow Cats - Inspired by the #ifitsisits memes and social media trend, Misfittens is a funny group of cats with a passion for tiny spaces! No space is too small for these funny felines - or so they think. And now Misfittens is back with an all-new series of Rainbow Cats! These colorful cats come in fun new styles and colors that everyone will love - and they have super soft rainbow tails! Will your new cat have a stylish bow? Rainbow Glasses? Or maybe have a unicorn horn? Help these curious cats who have squeezed and squished themselves into memeishly tiny spots to get them ‘meowt’. Ages 4+, Available Spring 2024.

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Brokli Huddle up! It’s time for kickoff with Fourth Down – the Excitement of Football in a Card Game. You’ll be on the edge of your seat as you race up the field, but watch out for special cards like Interception, Timeout, or Fumble – that’ll be your opponent’s defense! Can you maneuver your way to that elusive Touchdown card? Fourth Down is easy to learn, so you can tackle the rules in 5 minutes; and each round lasts 15 minutes, so you can play again and again. Fun for 2-5 Players, Ages 7+. Available now. Cepia Swimming into the hearts of children and families everywhere is the new generation of the Zhu Zhu Pets family – Zhu Zhu Aquarium! Nostalgia is the wave with the newest collection as the iconic brand resurfaces with delightful land-swimming tropical creatures, bringing a mess-free, hands-on aquatic experience to kids everywhere! This school features an array of six vibrantly colored plush tropical fish, each with its unique charm and silly, unpredictable behaviors. Complementing these sea creatures are playful accessories like the fish bubble – where fish can encase themselves – and even a submarine or boat that the fish can actually drive, along with so much more! Zhu Zhu Aquarium fish and sets will be making waves in stores everywhere in Spring 2024. Ages 4+. Introducing the Decora Girlz, a stylish group of tween friends who love to dazzle, delight, and decorate themselves in Decora Kei style. This collection allows children to personalize their dolls with excessive layering and patterning to reflect their own funky chic personas. These sticker and style dolls stand at 5 inches tall and are complete with colorful, playable rooted hair, fun accessories including a dress, shoes, accessory, comb, and a plethora of diverse stickers to promote positivity and friendship. Each sold separately. Also look out for Decora Girlz 11-inch dolls and Sticker Store Play Set. Ages 4+, Available Spring 2024.

Connetix Connetix 50 Piece Pastel Transport Pack - Gear up for epic vehicle fun with the Connetix Pastel Transport Pack! Following the success and popularity of the Rainbow Transport Pack, Connetix will launch the multi award-winning Transport Pack in the exclusive 8 earthy Pastel colors. Featuring the exclusively designed light gray reversible transport base and two clear motion bases with real rubber wheels, along with a range of Connetix magnetic tiles in the signature pastel colors, this pack will inspire endless vehicle designs. Encourage hours of STEAM learning through play as children navigate magnetism, shape and color to create trucks, trains, ambulances, aircrafts, forklifts, ﬁre engines and more. With strong magnets and the signature Connetix bevel design for durability and clearer refractions, this pack will grow with children as play and learning develops. Ages 3+ years, Available April 2024.

Cra-Z-Art Disney Stitch Cra-Z-Slimy - 3D Stitch shaped container loaded with full fluffy slimy. Squish, stretch and poke this super stretchy slimy! Stores back in the container. Age 6+. Disney Princess Erasers - Includes different Disney Princess collectable mini figure erasers in each blind bag. Erasers are super soft and flexible. Who will you get? – collect them all! Age 3+.

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Crazy Aaron’s

NEW PRODUCT PREVIEWS

Crazy Aaron’s Slime Charmers - Squishy, stretchy, satisfying fun! Crazy Aaron’s Slime Charmers include uniquely themed slimes with delightful scents and exceptional textures. Allow these DIY-inspired slimes to charm you! Each slime includes themed charms and textured mixers for you to add in. Immerse yourself in the mesmerizing play of slime – swirl, pull, squeeze, and fold. Which Slime Charmers will you pick? Age 3+, November 2024.

Crazy Aaron’s 2-in-1 SCENTsory Mashups - Crazy Aaron’s SCENTsory 2-in-1 Thinking Putty goes way beyond scent to invoke a total sensory experience like no other. With two unique scents and colors to create the ultimate SCENTsory Mashup. Indulge your senses with the velvety soft touch, the dynamic look, and the wonderful scents and discover just how amazing SCENTSory Thinking Putty can make you feel. Age 3+, February 2024.

Crazy Aaron’s Ninja Thinking Putty - Kick into action with Crazy Aaron’s Ninja Thinking Putty. Become a Ninja! Ninja Thinking Putty features a unique formula that builds resistance as you play. This amazing putty actually absorbs your strength—getting tenser and tenser with each stretch—to leave you feeling like a true Ninja. Age 3+, February 2024.

Crazy Aaron’s Sneakerhead Thinking Putty - A sneaker collectors dream in one tin of Crazy Aaron’s Sneakerhead Thinking Putty. We have all the classics in this clear putty with sneaker themed pieces. Find your favorite and show them off with pride! Age 3+, February 2024. Crazy Aaron’s Glow in the Dark Total Eclipse Thinking Putty - Nothing captures the imagination and wonder of our world like a Total Eclipse. The Multi Colored Glow Total Eclipse Thinking Putty has individual glow pieces that all glow a different color. This glow in the dark effect will leave you mesmerized like an actual Total Eclipse. Age 3+, February 2024.

Creative Kids Little Tikes Pop Up Peg Pals - Promote necessary development skills like hand-eye coordination with the Little Tikes Pop Up Peg Pals. Constructed out of FSC-certified wood, this preschool toy is perfect for kids ages 2+ to identify animals and explore the concept of cause and effect as they press down each animal peg to see it pop up! Ages 2+, Available Summer 2024. Play-Doh Bouncing Putty 2-Pack - Hundreds of craft ideas are at your fingertips using the Nano Crafts Mix Set. Kids 6+ and crafty adults can join in on the viral trend with billions of views using the included 6 different mix-ins from foam balls to shiny stars and sprinkles. Using the easy-to-follow instructions and roll of nano tape, crafters can cut and fill to explore their creativity. From heart-shaped squishies to foam ball filled cubes, the Nano Tape Mix Set gives you the tools to continue crafting. Ages 6+, Available now.

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Creative Kids cont. Little Tikes Turtle Blocks & Gears- Twist and turn with kids as young as two years old with the Little Tikes Turtle Blocks & Gears. The perfect size for tiny hands, this FSC-certified wooden preschool toy features colorful shaped wooden blocks and coordinating gears. This 13-piece set includes six different shapes fitting into their respective gears. Kids are able to identify colors, shapes, and increase their fine motor skills. Ages 2+, Available Sumemr 2024. Nickelodeon Slime Specialty Jars - Nickelodeon Slime gets a revival in six specialty slime jars featuring quality, kid-tested slime. Each with a unique scent, texture, and mix-in, Nickelodeon Slime will be available through 2024 at mass retailers nationwide. Variations include: Lavender Boba Tea, Mint Chocolate Chip, Cake, Batter Butter, Rainbow Ice, Marshmallow Dreams and Pink Lemonade. Expect a new wave of Nickelodeon Slime Jars to be released in the coming months, allowing for even more slime fun. Ages 6+, Available Spring 2024.

The Dr. Lisa Company New for 2024, the Positively Perfect Baby Dolls were created by Dr. Lisa to help children identify their beauty early on at the tender age of 18 months and up, and help foster endless hours of imagination for children during positive play. This uniquely refreshed diverse doll collection features adorable Multi-Cultural baby dolls reﬂective of ethnicities found around the world - African American, Afro-Latina, Latino/Hispanic, Caucasian, Asian and Mixed-Race/Bi-Racial and loved by children of all ages! Each one of the baby 14.5 inch tall dolls have incredibly soft washable hair and feature a variety of hair textures and styles commonly worn by children from straight, to curly, to afros and afro puffs for hours of brushing and styling fun! The new collection of Toddler Dolls includes Ashanti, Ellie, Jalen, Mariana, Sariyah and Xile. Ages 18 months+, Available now.

Also new for Spring 2024, the Positively Perfect Fresh Dreamers were created with intention by Dr. Lisa Williams to be a child’s first best friend, inspire dreams, promote intelligence and build self-esteem so that all children can see their beauty, brilliance and power reflected back to them. The new Dreamers collection includes Willow, Cheyenne, Mira and Sable who truly want to make the world a better place and together we can make it come true! Each doll in the collection has a unique sense of style, a purse, hair accessory and all have a water bottle with stickers - relevant and identifiable to all children! Ages 3+, Available now.

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NEW PRODUCT PREVIEWS Eeboo Giant Shark and Giant Shiny Forest Dominoes -Oversized, sturdy dominoes made with 90% recycled greyboard. Shiny, with an iridescent foil to make each domino sparkle. A simple to learn, classic, old-school game featuring vibrant beautiful artwork. Made with recycled paper and printed with vegetable-based inks. Ages 3+, Available now.

Hexagon Puzzle Pairs - Vibrant imagery with large sturdy hexagon shaped pieces offers a tactile activity to develop phonological awareness, an essential pre-literacy skill. Alphabet and Simple Words Puzzles Pairs cleverly packaged in a fun hexagon shaped box. Made with recycled paper and printed with vegetable-based inks. Ages 3+, Available now.

Axolotl 20 Pc Puzzle - A lively, joyfully colorful puzzle with thick jumbo-sized pieces showcasing the adorable (and endangered) Mexican salamander known as the axolotl. Made with recycled paper and printed with vegetablebased inks. Ages 3+, Available now.

Watercolor Sets - High-quality watercolors and brush in a beautifully printed tin with matching watercolor paper. Three new styles available: Dinosaurs, Tree of Life and Birds on Fuchsia. Ages 5+, Available now.

Rainbow Memory and Matching Game - A classic matching game that builds vocabulary, concentration, and observation skills. Learn to recognize, discern, and practice the wonderful language of color. Made with recycled paper and printed with vegetable-based inks. Ages 3+, Available now.

FanRoll Shadow Light UV Reactive Individual d20 Liquid Core Dice - New Shadow Light Liquid Core Dice were developed especially for maximum black light reaction with our Shadow Light Dice Tray. These dice have a fun snow globe effect on the table and then when the black light hits they glow an incredible bright neon green color that is sure to kick any game to the next level. Gamers love black lights and FanRoll is thrilled to introduce the newest innovation in black light technology. Ages 5+, Available Q1 2024.

Shadow Light Dice Tray - The glory days of D&D were built around black light rock bands and 70’s basements. The new Shadowlight Black Light folding dice tray brings the best elements of the 1970’s into the 2020’s with a black light dice tray designed to protect your gaming surface while making your dice glow!! Our high-quality, velvet dice trays fold ﬂat to ﬁt into your folder or backpack, and easily snap into place when you’re ready to game. Now with a black light built in to give your game a cool new glow and make your dice react just like a 1970’s rock metal poster. Ages 3+, Available Q1 2024.

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Fireside Games Ultimatch - Cooperate to match cards and make your way up the pyramid as a team in this exciting, colorful, addictive game. Make clever matches by number or color. Will you use 1 card or 2? Addition or subtraction? Mix colors (yellow + blue = green)? Will you risk a card now or save it for later? Can you guess what card the other player needs? Make a perfect match of both number and color to feel the thrill and gain the rewards of an Ultimatch! Ages 10+, Available June 2024.

Fun in Motion HyperTiles is a radically fun new construction toy based on a mathematical shape called a hyperbolic paraboloid. HyperTiles are simple, super-versatile shapes that can be linked together in an inﬁnite number of combinations that can move & ﬂex – providing endless options, surprising outcomes, and hours of 3-dimensional adventure! When you are ready to explore more, combine more sets to build bigger shapes! Ages 5+, Available now.

Cubes with tectonic moves! TECTI presents a turning point in building toys with an innovative kinetic building system. With TECTI, people can build over 50 kinetic structures out of interlocking, movable cubes. Each cubotic structure shifts into different shapes with tectonic-like movement thanks to built-in hinges. Love a certain shape? Lock your creation in place with a keystone - a single cube to insert into your structure to prevent it from moving. TECTI is scalable, modiﬁable, and easy to disassemble to create the next big thing. When you’re ready for more, combine kits to build bigger superstructures! Ages 12+, Available now. Nockles are a fantastically fun collection of soft, bendable, funstruction toys that snap together and morph into amazing shapes. You can expand ‘em, collapse ‘em, snap ‘em, pull ‘em, ﬂip ‘em, bend ‘em, and pop ‘em. Each Nockle styles is made of interconnected links and hubs that can be connected to other Nockles to make larger creations. It’s fun to crack your Nockles! Ages 5+, Available May 2024.

Avatar: the Last Airbender Shashibo - Unlock the mystery of the Shashibo Magnetic Puzzle Cube Avatar: the Last Airbender series! Will you be able to discover all 70+ shapes one cube can make? Collect & Connect multiple to build larger geometric shapes, unlocking unlimited possibilities as you add cubes. You can shift the four elements and discover the breathtaking worlds of Earth, Water, Air and Fire. The incredibly popular story unfolds when you explore our Special Edition, Shashibo Avatar: the Last Airbender Series! Ages 8+, Available June 2024.

37 tfe February 2024

Genius Games

NEW PRODUCT PREVIEWS

Snap together the King of Lizards with this ferocious Tyrannosaurus Rex puzzle. This 100-piece, 4ft puzzle features a vivid T-Rex and a glow-in-the-dark skeleton, offering educational fun and a thrilling challenge for kids. These Cretaceous theropods could tear off meat from their prey or chomp limbs, bones, and all, possessing jaws that produced three times more bite force than a lion. Tyrannosaurs hunted with depth perception made possible by forward-facing eyes and counterbalancing tails that allowed them to sprint toward ﬂeeing plant-eaters. It’s a great way to engage young minds and spark their curiosity about the prehistoric world. Available now.

This Tiger Animal jigsaw puzzle boasts a unique double-sided design. One side showcases a stunning artwork of the Bengal Tiger, a fearsome feline that reigns as a solitary hunter across the vast landscapes of the Indian subcontinent, while the other presents a scientiﬁcally-accurate reconstruction of the animal’s anatomy. Measuring over 3 feet in length with oversized pieces, perfect for children and it offers fun and educational value. Perfect for fostering a love for science and nature while developing motor and cognitive skills through engaging, interactive play. Also look out for the Owl and Shark double-sided jigsaw puzzles. Available now.

Be on the prowl in Ecosystem: Savanna, a Serengeti-inspired card-drafting game. Players choose, pass, and arrange cards representing a diversity of organisms found in an African grassland, including zebras, elephants, cheetahs, and lions. Earn points by aligning herbivores with habitable landforms like watering holes or carnivores to devour nearby prey. Diversify your food web to maximize your bonuses. Each time you play, you build a one-of-akind ecosystem as you strive to balance the delicate connections between all living things. Available now.

Dr Livingston Jr’s: A 100-Piece Full Body Jigsaw Puzzle 4 Feet - Medically Accurate Floor Puzzles for Kids - Assemble an Accurate Cross-cut of the Entire Human Body! From cranium to fingertip, marvel at the rich complexities of human anatomy. The head, chest, and abdomen showcase our sensory, vital, and digestive organs in magnificent detail. The limbs reveal our intricate muscles, bones, arteries, and veins. See our myriad parts that give us shape and energy, let us navigate and move. When finished, kids can stand back and appreciate their anatomy to their scale. Available now.

Goliath Aqua Pals Spider-Man, the water-friendly plush with a beloved Marvel superhero, encourages indoor and outdoor adventures. Like Spider-Man’s ability to withstand any challenge, Aqua Pal Spider-Man can resist fading with AquaDry technology allowing for seamless wet and dry play. The specially designed breathable mesh skin is also machine washable. Just as all Aqua Pals form the line, Aqua Pals SpiderMan is lightweight, and features UV and fade-resistant materials. Ages 2+, Available Spring 2024. Aqua Pals Ariel is a cuddly companion with a soft design, perfect for those who love to snuggle. Aqua Pals are one-of-kind cuddly plushies that are speciﬁcally designed to go anywhere, and even ﬂoat in water! Children can effortlessly transform their indoor playtime into exciting outdoor adventures at the beach, park, and pool. The specially designed breathable mesh skin is also machine washable. Just as all Aqua Pals form the line, Aqua Pals Ariel is lightweight, and features UV and fade-resistant. Ages 2+, Available Spring 2024. 38 tfe February 2024

Goliath cont. The Garfield Movie - 8” Garfield Plush - Get ready to dive into the world of Garfield, the ultimate Monday hater and lasagna-lover! This 8-inch soft plush is as cute and cuddly as Garfield is in his all-new animated form. Timed to the anticipated release of The Garfield Movie, this plushy pal hits shelves this Spring for a whole new generation of fans sure to fall in love with one of America’s favorite cats! Ages 2+, Available Fall 2024.

Good Soul Brands Discover the enchanting Bumpas Bumpaloos, downsized at 8 inches, delivering tiny hugs with weighted hands and crinkling ears. Perfect for on-the-go cuddles, choose from four styles in vibrant colors such as blue, green, pink, and beige hues! Ages 3+, Available Summer 2024.

Bumpas Hugapoos - The perfect on-the-go companions to add love and joy to your daily adventures. These adorable huggable accessories easily attach to your laptop, pencil, phone, backpack, and more. With a variety of vibrant colors available, mix and match to create your own collection of these affordable delights. Embrace the joy of companionship – because everyone could use a little extra love on the go! Ages 3+, Available Summer 2024. Meet the plush Bumpas Mooshies Stretch Hug Poppers, a unique blend of stretching, popping, and hugging, offering irresistible softness and squishiness. Their accordion-like arms and legs stretch from 6 to 18 inches, accompanied by delightful crunching sounds. With Velcro on their hands and feet, they can hug you hands-free! Ages 3+, Available Spring 2024. For stress relief, embrace the Bumpas Thumpers, squishy character balls designed to ﬁt perfectly in your palm. Available in four colors at $7.99, these stressrelief wonders will be on shelves in Summer 2024. Get ready to alleviate your worries with charming Bumpas Thumpers! Ages 3+, Available Summer 2024.

Griddly Kids BobBee is the toy development brainchild of Griddly president Reisa Schwartzman with contributions from the architects and engineers from The Cape Group, one of Vancouver’s top property development companies, plus Griddly’s University Research Project. BobBee provides a unique play experience that combines STEM education and MESH social-emotional development. With its versatile 3 boats in 1 design, children can explore different boat conﬁgurations, enhancing their creativity and problem-solving skills. Through interactive water play, children learn about cooperation, sharing, and communication. BobBee is made from highquality, non-toxic dishwasher-safe silicone material, ensuring durability and clean play. Its smooth edges and waterproof construction make it ideal for bathtub adventures, pool parties, or beach outings. Ages 6 months +.

39 tfe February 2024

NEW PRODUCT PREVIEWS Hape The classic Pound and Tap Bench gets a fun new refresh with the new Melody Mansion! Just like the best-selling Pound and Tap Bench, this melodic mansion enables little ones to explore multifunctional fun! Little ones can explore musical concepts as they pound the wooden balls through the chimney at the top of the winding track, down the mansion’s winding chute, and over the sweet xylophone’s colorful notes. Complete with two balls, a removable xylophone, and mallet, the musical mansion enables children to develop dexterity, hand-eye coordination, and understand cause and effect elements as they are introduced to music through play. Take out the xylophone to play on its own or incorporate into the mansion for fun, cause and effect play. The Dino Railway Adventure Set takes little ones on a Jurassic adventure that glows in the dark! Travel through a Jurassic world and encounter prehistoric dinosaurs as the wooden train passes through glow in the dark bones, volcanoes, and waterways! As the engineer of the prehistoric expedition, kids will build and navigate their locomotive through a dinosaur’s skull that opens and closes and climbs the bridge to pass through the dark mined tunnel to avoid the erupting volcano! Brave the elements and turn off the lights to watch the set come to life with glow in the dark features and listen to the train and dino sounds! Also check out Hape’s self-containing toddler take (18+ months) of the Dino Railway! Ages: 3+, Available Spring/Summer 2024.

Hasbro There are so many ways to play with the Transformers: EarthSpark Cyber-Combiner sets! Inspired by the Transformers: EarthSpark animated series, these sets come with 2 Transformers action ﬁgures that can be played with separately or connected to make 2 different combiner bots. Look for additional Cyber-Combiner action ﬁgure sets (sold separately, subject to availability) to create additional awesome combinations. Look out for the Bumblebee and Mo Malto pack and Twitch and Robby Malto pack! Ages 6+, Available now.

Express your unique style with the Play-Doh Hair Stylin’ Salon playset! Just load in some Play-Doh compound and start growing and styling silly Play-Doh hair! Tress to impress with lots of fun accessories like a curl-creating hair dryer, mohawk mold, crimper, and 2 different plates to make different hair textures. And with 12 ounces (340 g) of compound, including 3 dual-color cans, kids can ‘grow’ colorful hair in a variety of textures. Want to switch up the wardrobe? Just press in the compound into the outfit mold to complete the look. This playset makes a great gift and is perfect for imaginative play for girls and boys 3 year olds and up. Available now. NERF Better Than Balloons self-sealing pods are engineered to stay in 1 piece when they burst, so when the play is over, picking them up is quick and easy. The water pods come attached together on a sheet and are easy to remove. The individual sheets let you choose how many you want to use. Fill a few sheets to enjoy multiple games, or fill them all for one big burst of fun! The design and material make them reliable when filling up, to minimize unintended breakage. Includes a total of 36 pods on 3 sheets and a reusable nozzle. Packs come in 36, 108, and 228 count. Available now.

40 tfe February 2024

Hasbro cont. Baby Alive Shampoo Snuggle - Meet the Shampoo Snuggle Crew! Harper Hugs, Berry Boo, and Sophia Sparkle can’t wait for their ﬁrst shampoo with the Shampoo Snuggle baby doll playset! Kids are in charge of bath time with their own water-friendly companion they can pretend wash and style. The magic bubble bottle accessory has fun disappearing bubbles and features 3 ways to play: on its own, with water, or with your own kid’s shampoo. Each doll is the perfect size for cuddling and carrying around at only 11 inches and includes an adorable built-in bathing suit that makes her perfect for water play. With so much splashy fun, this adorable companion makes a great baby doll toy for girls & boys 3 years and up. Each sold separately. Available now.

Peppa Pig’s Caravan - Get ready for camping trip fun with Peppa’s Caravan toy set! This Peppa Pig camper van playset can be closed and towed behind Peppa’s Family Red Car toy (sold separately, subject to availability), or it can be opened up so kids can imagine lots of activities, like cooking in the kitchen, sleeping in bunk beds, and more. The Caravan toy set comes with 6 themed accessories so kids can set up their campsite as well as 3 ﬁgures based on favorite PEPPA PIG characters, including George Pig, Birgit Bear, and Peppa herself! Peppa toys like Peppa’s Caravan make great gifts for any kid. Ages 3+, Available now.

Hey Buddy Hey Pal Cake-N-Bake Challenge - This action-packed game is not only a visually delicious birthday cake with the rainbow-layer foam pieces, but also is a ton of fun! Object of the game is to, well, just be the fastest baker! Players frantically race to stack their cake slices based on the order on a game card. The ﬁrst to correctly stack their cake wins a candle, and whoever collects six candles ﬁrst wins! Ages 4+, Available Fall 2024.

Horizon Group Level up your hair game with the GenMe Hair Tinsel set! From fairy hair to beaded locks, this one-of-a-kind hair art set makes it easy to rock a new look — it’s perfect for every hair type! Featuring easy-to-use styling tools, including hair clips, elastics, and a hair beader, this set is a total game-changer.Whether you’re heading to a festival, a party with friends, or just want to express your unique style, the GenMe Hair Tinsel set makes it easy to leave a little glow wherever you go — and the convenient storage case means you can bring the hair fun anywhere. Perfect for any trendsetter ages 6 and up! Available now.

Squish your way into a world of fun with the Original Squishmallows Premium Cloud Slimes — a delightful collection of two-toned slimes with 5 different irresistible scents and exclusive rubber charms of Ashley the Apple, Archie the Axolotl, Tatiana the Dragon, Calynda the Cow, and Pyle the Mushroom! These resealable jars of fun are crowned by their characters and contain 8 oz of fluffy slimes, including green apple, pink & cream cotton candy, purple and blue raspberry, pink strawberry milk, and purple and blue grape, plus dazzling glitters to mix in. Recommended for any Squishmallows fan ages 6 and up. Also look out for Star Wars Slime Jars! Available now. Star Wars Construct Your Own Lightsabers - Ignite your own path to the galaxy with the Star Wars Construct Your Own Lightsabers set — a STEM activity that empowers Star War fans to discover the magic of LEDs and circuit science as they construct 2 glowing lightsabers! This official Star Wars STEM-certified science kit bridges the gap between the Force and realworld technology. Little learners will master the art of construction using the easy-to-follow project guide, ensuring that even the youngest Padawans can assemble their very own lightsabers. Delve into the mysteries of the Star Wars galaxy with a bonus educational poster, unraveling the dynamics of light, matter, crystals, and energy sources. Perfect for any fan ages 6 and up! Available February 2024.

41 tfe February 2024

NEW PRODUCT PREVIEWS Incredible Group Peeps Squishi Chick & Peeps Squishi Bunny - Everyone’s favorite Easter treat is now squishable yearround! These adorable toys mimic the magic of the iconic Peeps chick and bunny with a satisfying squish; they come in smart gift boxes as well… perfect for Easter baskets! Squish all your stress away! Ages 6+, Available February 2024.

Iscream Dive into playtime with our Kraft Mac and Cheese interactive plush box, featuring a cozy fleece box plush and 5 removable macaronis for a cheesy and delightful cuddle experience! Ages 8+, Available May 2024. Lunchables interactive plush - Unleash the fun with our Luchable interactive plush, featuring 8 removable pieces, including 4 crackers, 2 cheese slices, and 2 meat slices for a delightful playtime feast! Ages 8+, Available May 2024. Smarties Interactive plush - Experience sweetness like never before with our Interactive Smarties Plush, adorned with a vibrant fleece wrapper and 6 removable candies for a smart and delightful playtime treat! Ages 8+, Available February 2024. Unwrap the joy of playful sweetness with our Dum Dums Interactive Fleece Plush, boasting a cuddly design and 5 removable pops for a huggable treat-filled experience! Ages 8+, Available February 2024.

Jada Toys 8” Sound Plush Twin Pack - Purple Panda & Duck Duck - Purple Panda and Duck Duck from PBS’s Donkey Hodie can now be your kids’ best friends. Sweet, soft, and cuddly, these plushies are made with high quality materials. Listen to multiple phrases with just a little belly squeeze from Donkey Hodie, Bob Dog, Duck Duck and Purple Panda. Also look out for the Donkey Hodie & Bob Dog Twin Pack! Ages 3+, Availability Spring 2024.

Get some dessert with the new Donkey Hodie Froyo Truck, a delightful and whimsical frozen yogurt experience that will transport you to a world of sweetness and joy! Help Donkey Hodie and Purple Panda run their Frozen Froyo Truck and create an unforgettable experience. The Donkey Hodie Froyo Truck is an eye-catching, brightly colored vehicle that stands out wherever it goes. Adorned with charming images of Donkey Hodie and her friends, it instantly captures the hearts of both children and adults alike. Ages 3+, Availability Spring 2024.

42 tfe February 2024

Jazwares Hello Kitty’s iconic look gets a makeover as a Pink Monochrome Plush. Sitting at 12-inches tall, this plush features a unique pink monochrome design with kawaii fashion. Hello Kitty’s dress and bow are adorned with lace details and her face features detailed glitter stitching. With four fan-favorite characters, the Pink Monochrome Plush collection is enough to make any Sanrio collector blush! Pair Hello Kitty with her BFFs My Melody, Kuromi, and Cinnamoroll to complete your collection. Ages 6+, Available February 2024.

Everyone’s favorite Fairy-type Pokémon, Clefairy and Teddiursa, joining the Squishmallows Squad! These ultracollectible and ultra-squeezable Pokémon plush are made with soft, high-quality materials. These detailed plush are a Pokémon fan-favorite. These Pokémon collectibles are perfect to snuggle with during long car rides, sleepovers, and any other moment in your Pokémon journey! Join the Squad! Ofﬁcially licensed by The Pokémon Company International! Ages 3+, Available now.

It’s a great day on CoComelon Lane with the Climb & Rhyme Playground Playset. The 13-piece playset features four ﬁgures, lights, sounds, three song clips, seven play areas, and endless ways to connect and play! The Climb & Rhyme Playground Playset is inspired by the hit Netﬂix series CoComelon Lane. Ages 3+, Available now.

BumBumz (Spring 2024 Wave) - BumBumz are super-soft, uniquely trendy, collectible 7.5” plush! Once you pick them up you can’t put them down! BumBumz are as diverse and unique as the people who collect them! When it comes to this trendy, soft, super-sensory plush, anything and everything can become a BumBumz. Whether you’re a retro-rocker, a football superfan, or a veggie aﬁcionado, there is a BumBumz for everyone! Ages 3+, Available now.

Just Play Flipeez plush are the ultimate cuddly companions bursting with personality. Squeeze their feet and watch these lovable characters spring into action, with flapping arms or flipping ears for a giggle-inducing surprise. Crafted from ultra-soft velvety fabrics, Flipeez plush feature adorable, embroidered details and squishy filling for maximum huggability. Plus, each character has a unique name, facial expression, and bio! Also look out for Flipeez Slippers! Ages 3+ Available now. Behind every door, a surprise is in store with the Star Wars Doorables Galaxy Peek. Discover an out-of-this-world collection of 25 figures inspired by the entire Star Wars film and TV universe. Chase after rare and ultra-rare characters like Darth Vader, Luke Skywalker, Princess Leia, Han Solo, C-3PO, Jabba the Hutt, Grogu, and the Mandalorian (Din Djarin). Available now. Also look out for Star Wars Doorable Galactic Cruisers! Ages 5+. Available February 2024.

Taking care of a pet has never been cuter than with the furReal Walk-A-Lots Bernedoodle Interactive Toy. This black, white, and tan pooch is not only adorable, but also interactive and ready for a stroll. Click the included leash onto the puppy’s collar. Then, with a gentle push motion, take her for a walk around the house. Her bouncy walk and wobbly head move just like a real pet. This adorable 8-inch-tall kids’ toy makes cute puppy sound effects as she travels. Listen for barks, howls, a “rwar-ing” happy tune, and cute noises. After the walk, kids can cuddle, pet, and nurture their puppy. The furReal Walk-A-Lots make sweet additions to any kid’s collection of stuffed animals and other FurReal Pets (each sold separately).Ages 4+, Available February 2024. 43 tfe February 2024

Little Kids Inc.

NEW PRODUCT PREVIEWS

Eco Fubbles Concentrated Bubble Solution Expandable Bottle - This eco-friendly bubble bottle collapses down for shipping with bubble concentrate inside for greener transportation. After purchase, customers simply unscrew the cap, expand the bottle, fill with water, and shake. Now they have 70 fl oz of premium bubble solution for all their bubble needs! Also look out for the Eco Fubbles Bamboo Bubble Wands 3-Pack! Ages 3+ Fisher-Price No-Spill Shake & Go Bubble Maraca - Designed for beginner bubblers, this Shake & Go Bubble Maraca uses a nospill motion-activation device and incorporates a natural motion for kids – shaking a toy – as the “on switch”. Kids simply shake the maraca to activate streams of bubbles. Designed as an adorable avocado friend, each Shake & Go Bubble Maraca includes colorful beads in the avocado’s belly for a maraca sound and includes 4 fl oz of Fubbles bubble solution. Also look out for the Fisher Price 3-in-1 Portable Sprinkler! Ages 18 months+. Licensed Water Backpacks - Help your favorite characters save the day with water play! Each water backpack is easily activated – simply hold the handle, take aim, and pump the blaster to spray water up to 30 feet. Each tank features character graphics, holds 30 fl oz of water, and features easy-to-adjust straps for the perfect fit. Available in PAW Patrol, Cocomelon, Teenage Mutant Ninja Turtles, Disney Princess, and Marvel’s Spidey and His Amazing Friends styles. Ages 3+.

Soak Zone Reusable Water Balloons - Classic water balloon play - with an eco-friendly spin! Each Soak Zone Reusable Water Balloon features a smart design with sealed and trapped magnets for an easy play experience! Simply open the ball, submerge it in water, and let go - the reusable water balloon ﬁlls and seals on its own! Soft, squishy and tons of fun - each reusable water balloon can be used thousands of times without leaving any plastic pieces behind! Each pack includes 4 different color reusable water balloons. Ages 3+.

Leap Frog LeapFrog Nest & Count Turtle Tower - Stack them up or nestle them snuggly together, this family of turtles offers fourways to play. Nest the turtles together creating a colorful game of hide-and-seek. Pile on the fun by putting the turtles on top of Mama to build motor skills and see her head poke out for a peek-a-boo surprise. Let’s get rolling! Pull on the cord and watch them wobble as they follow behind. Kids can really count on these turtles with numbers 1-5 on their shells. Available Spring 2024.

LeapFrog 4-in-1 Learning Hamburger - Build a burger and coordination skills with this colorful stacker. Put each bright layer on the pole and watch the ingredients spin to the bottom. Colorful condiments show color words and feature enticing textures for little chefs to explore. Pop the puzzle pieces out of the center of the burger, onion, tomato, pickle and cheese to discover different shapes and play a game of ring toss. It’s learning made to order! The pieces are made with 85% reclaimed plastic which means less waste goes into landﬁlls. Ages 12 months+, Available now.

44 tfe February 2024

The Loyal Subjects Indulge in the sweetness of creativity with our Strawberry Shortcake Bake Shoppe Playset! Unleash your imagination with 32 delightful pieces, including an exclusive 5.5” Strawberry Shortcake Fashion Doll dressed in a charming baking outﬁt. Open up the play oven for a world of surprises and reveal the magic within. Spark hours of imaginative play and let the baking adventures begin! Ages 4+, Available Q1 2024.

Twelve Inch Rainbow Brite Doll - A 12-inch plush doll with a soft body and fashions. Includes a Rainbow Brite sticker pack! The doll features cute yarn hair. A pure infusion of joy, positivity, and love as well as the undeniable Rainbow Brite stylings. Ages 4+, Available Q1 2024.

5.5 Inch Strawberry Shortcake Fashion Dolls - Get ready for a sweet-smelling playtime with these 5.5-inch articulated Strawberry Shortcake fashion dolls that come with “Secret/Blind” accessories. With plenty of hair play, fashion play, and imaginative doll play, this toy is sure to bring joy, positivity, and love to children’s playtime. Also look out for 5.5 Inch Rainbow Brite Fashion Dolls! Ages 4+, Available Q1 2024.

Make it Real Snap N’ Glam Hair Styling Set - Clip and create styles for every type of hair! Using the included 100 bead clips with butterﬂy, gem, and ﬂower accents, young fashionistas can create looks that express their unique style in three simple steps: Load, clip, style! Load the cartridge with the desired bead clips, then clip onto hair with ease. All bead clips and accents are easy to remove and reusable. Use as accents or connect locks of hair together for more elaborate styles, the possibilities are endless! Includes a measuring tool to ensure easy application. Ages 8+, Available Spring 2024.

Shrink Magic Candy Shop Bracelet Kit - The Shrink Magic Candy Shop is where “treats” are made to wear, and the magic is in the shrink! Select, slide, and shrink the wrappers to create these sweet and colorful accessories! Select a bead strand then choose candy design wrappers and align on the beads. Easily apply heat with a hair dryer (not included) and watch the magic happen! Make 20 bracelets and easily refresh with different wrappers for a new style! This set makes the perfect gift for tweens looking for new ways to get creative and express their unique style, no matter the occasion. Also look out for the Shrink Magic Lollipop DIY Bracelet Kit! Ages 8+, Available Spring 2024.

Tiny Treats Trolley Lip Gloss Set - Take a stroll down the glam aisle and ﬁnd a sweet selection of scented lip gloss. Enjoy watermelon, cherry, strawberry, and vanilla-scented lip gloss in adorable snack-shaped pots. The included uber trendy miniature shopping trolley really rolls. Take on the go for easy styling and restyling at play dates and slumber parties. Perfect for tweens getting started with makeup and exploring their unique style. Ages 8+, Available Spring 2024.

Snackers Bracelet Kit Vending Machine - Hungry for some DIY fun? Make 5 snack-themed bracelets after dispensing snack bags from this uber cute Make It Real vending machine. Pull the tabs to dispense the DIY treat bags containing bracelet materials. Continue to reveal surprises behind hidden compartments for extra treats! What will your bracelet look like? Stop by the Snackers vending machine to ﬁnd out! Unique and super trendy, this set is sure to please young fashionistas and encourage creativity. Ages 8+, Available Spring 2024.

45 tfe February 2024

Mattel

NEW PRODUCT PREVIEWS

Minecraft Flippin’ Figs Sheep and Chicken 2-Pack - Calling all fidgeters! Get ready for nonstop action with the Flippin’ Figs Sheep and Chicken 2-pack of 3.75-in scale collectible figures! In this set, the Sheep figure can easily flip and transform into a sheared Sheep, and the Chicken figure can easily flip and transform into a Zombie Chicken Jockey. Just flip up the panels on each figure’s oversized head and lock them in place to reveal a different Minecraft figure in seconds for 2-in-1 play that’s meant to be repeated again and again! Plus, the character matchups make collecting fun for kids and adults alike, and the figures stay true to Minecraft’s signature pixelated design. Ages 6+, Available Spring 2024. Turtles of Grayskull Donatello Action Figure - This toy represents an exciting overlap of the worlds of Masters of the Universe and TMNT. This 5.5-inch scale action figure with 16 articulated joints shows the heroic turtle-at-arms tech genius with Eternia-inspired armor and a mace staff accessory. His turtleback hard shell that can be used as a handheld shield. Also look out for Leonardo and Raphael! Ages 6+, Available Spring 2024. Hot Wheels Pizza Slam Cobra Attack - Take on a hungry cobra that has slithered into the pizza shop and save Hot Wheels City just like in the Netflix series “Let’s Race”! Drive into the cobra’s tail and release it to see which of three random paths the car will take. Will it race through the cobra’s mouth and end up in the dumpster? Maybe it will have the unfortunate ride that ends in the creature’s mouth. Or maybe it will send a pizza pie smack into the cobra’s face, defeating it! The set features cool track play details to inspire storytelling adventures and can connect to other Hot Wheels City sets for open-ended play. For ages 3+. Also look out for the Hot Wheels Monster Trucks Arena Smashers Rhinomite Chargin’ Challenge Playset, for ages 4+. Available Spring 2024. MEGA Showcase The Beatles “Ladies and Gentlemen, The Beatles!” - Build a piece of rock ‘n roll history with this detail-rich collector building set celebrating the 60th anniversary of an iconic moment in music and pop culture— the Beatles’ first U.S. performance on the Ed Sullivan Show on February 9, 1964! The 671-piece set faithfully replicates the “Arrows” stage that was made for the broadcast and includes four 2-inch poseable micro-figures of the Fab Four with accurate hair, faceplates, and swappable instruments. Dedicated details include a built-in USB lighting system with 3 settings to light up the stage and a buildable camera, plus fun Easter eggs—like a replica of the performance setlist—for Beatles fans new and old to discover! Ages 18+, February 2024. Barbie Career of the Year Women in Film Set - Barbie doll celebrates more than 250 professions with a blockbuster Careers set featuring four movie-making roles together. Highlighting positions in which women are underrepresented, the Women in Film collectible set includes a Studio Executive, Director, Cinematographer and Movie Star. Each doll showcases a unique career in movie-making with a professional outfit and accessories related to her job. Also look out for the Barbie Getaway House Playset! Ages 6+, Available now. American Girl Disney Princess Tiana Doll - The 18” Tiana doll has brown eyes and curly black hair styled in a high bun with face-framing tendrils and a glittery green headband with yellow organza and satin petals. Her green-and-yellow dress features an organza illusion neckline, satin petal-shaped bodice, layered green satin overskirt, yellow organza skirt with petal hem, and yellow satin underskirt. Also look out for the American Girl Cinderella Doll and Ariel Doll, each with their own unique accessories! Ages 6+, Available Spring 2024.

46 tfe February 2024

Mindware

Super Striker Hover Soccer Set - With a ball that floats on air and lights up your shots, this game delivers non-stop soccer action. Designed for use on hard surfaces, the hover soccer ball glides magically over hardwood, laminate or tile floors or smooth concrete. The bumper edge on the ball means walls and furniture are protected and you won’t end up with a penalty. Two floor-gripping nets feature a specially designed rebound bar so you can play solo or with a worthy opponent. Ages 3+, Available now. Players will flip for Tightrope! Take turns placing marbles on rubber bands that sway and bounce, adding to the suspense of this exciting game. But be careful, if you don’t find a fair spot for your marbles, they may fall off the tightrope and right back into your pile. Win by having the least amount of marbles in this fun and educational game that builds decisionmaking skills and improves hand-eye coordination. Ages 6+, Available now. Miniland Continuing their mission of inclusivity and representation, Miniland is proud to add a new member to its award-winning doll family: Vitiligo Baby Doll. 15” with rooted hair, this doll represents the beauty of vitiligo with care and respect. Reinforcing representation and acceptance, this doll joins award-winning dolls with Down syndrome and hearing implants to ensure all children are seen and valued. Also look out for the Miniland Wooden Doll Wheel Chair! Ages 2+, Available February 2024. Miniland Sensory Cactus - Expanding its successful Feel to Learn collection of sensory toys for babies & toddlers, the Sensory Cactus is a fantastic tactile game to build find motor skills, sensory stimulation and just plain fun. Ages 0+, Available February 2024.

MGA L.O.L. Surprise! Loves CRAYOLA - L.O.L. Surprise! has partnered with the iconic brand Crayola to bring you the cutest color-ﬁlled limited-edition tots ever! With 7 nostalgic surprises to unbox, each tot’s ball and style matches an iconic Crayola color. Ages 3+, Available now. MGA’s Miniverse Make It Mini Appliances - Collect your favorite appliances in mini form! 8 Unique Styles have been added for 2024! Look out for Espresso Machine ver. 1 and 2, Soda Machine ver. 1 and 2, Juice Dispenser ver. 1 and 2, and Boba Machine ver. 1 and 2. Real working! Each appliance dispenses resin, and comes with a unique resin. Ages 8+, Available now. Introducing the new Rainbow High Fashion Dolls, with more play value than ever. Discover and play with your favorite Rainbow High dolls in a new magical way. Every doll comes with a fantastical and adorable pet, DIY sparkle slime, a crystal shaker, and customizable fashion. Ages 4+, Available now.

Fluffie Stuffiez Mini combines the joys of unboxing, collectability, tactile play, and fidget in a new mini size. Pull the outer layer of fluff to discover a surprise character. Each sku has 2 characters. The inside character is squishy, and the texture is either gummy and/or flocked. It’s a surprise! Includes a removable clip-on. Ages 4+, Available now.

The Show & Go Storage Case for the Little Tikes Story Dream Machine holds up to 10 of your favorite characters and up to 32 of your favorite cartridges for storage and display. Add the included 3 exclusive stories and 1 exclusive character to your collection. Ages 3+, Available now.

47 tfe February 2024

Mobo Cruisers

NEW PRODUCT PREVIEWS

Kids will say “Wow, Wow, Wow!” at ﬁrst sight and “Fun, Fun, Fun!” at the ﬁrst ride. The Mobo Spin Drifter three-wheeled cruiser tricycle brings the adventure outdoors for kids 5 and up with its spinning action and cool slick design. Its innovative and patented mechanism combines exciting spins with controlled steering for a fun and safe ride. This trike features reverse riding capability and aids in developing hand-eye coordination and muscle strength. The sturdy adjustable frame grows with your child and lasts for years. Ages 5+, Available Spring 2024.

Moose Kids will all scream for ice cream (and cake) with Cookeez Makery Freezy Cakez. After unboxing the ingredients, it’s time to make their ice cream cake by mixing, shaping and decorating their “ice cream” layers using the mold and themed cake topper. Pop the cake into the fridge, turn the temperature dial down and listen as the freezer plays ice cream truck music. When the music stops, open the freezer and...wow! !cicles have appeared, and the new frozen plush friend is inside. The newly created scented plush, Strawberry Unicorn, Minty Polar Bear and Tiger Berry Ripple, shivers and shakes and needs cuddles to warm up. And the best part: play can be repeated again and again! Also look out for Cookeez Makery Pancake Treatz! Ages 5+, Available July 2024. Serving up big “dill” energy and fast-paced fun, Pickleball Blast puts a new spin on America’s fastest growing sport with a board game-size tabletop court and net with attached “Screamin’ Pickle” launcher. Using the thumb action pickleball paddles, players send the Pickle play piece soaring; aiming to smash their opponents by flipping the pickle lids at the other end of the court. Opponents defend their jars by blasting the Pickle back. When a player flips two of their opponent’s lids, they earn one point – whoever earns four points first gets to “relish” victory. Ages 8+, Available February 2024. Welcome aboard Bluey’s Transforming Airplane Playset and get transported to a host of adventures with this 3-in-1 double-decker playset – airplane, hotel and speed boat. With 10 accessories, the playset is equipped with everything the Heeler family needs for a perfect ‘Family Trip’. Take off in the plane with an exclusive Bluey figure as captain; land, and Bluey sheds her captain’s hat and is ready for vacation, accompanied by her little sister, Bingo, who is ready for the beach with her glasses. The plane easily converts to an all-inclusive two-level ocean front resort that sleeps four, complete with a restroom. When the vacation is over, everything can once again be stored in the plane until Bluey and family are off on another adventure. Ages 3+, Available July 2024. Little Live Pets My Really Real Puppy gives all the feels of welcoming home a new puppy. With fur that looks and feels just like a real puppy’s, My Really Real Puppy also acts like a puppy with more than 50 sounds and reactions. Featuring the classic Little Live Pets play pattern of action, reaction and interactivity, the puppy has animated eyes that blink in the most realistic way, weighted paws that give the feeling of holding a real puppy, and at feeding time, the puppy reacts to the included bottle accessory when held to its mouth. There are 72 unique combinations of eye colors, birthmarks and variations, so kids know their pup is “really” theirs and for further proof of pet parenthood, there’s even an adoption certificate. Ages 5+, Available August 2024.

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OOLY OOLY Undercover Art Hidden Pattern Color Activity - As your little one uses their markers to color in each cute illustration, they’ll discover that within every coloring card is a hidden pattern. As they ﬁll in the picture, they’ll reveal patterns on the page! Themes: Unicorn Friends, Smitten Kittens, Dog Days, Rainforest Fun. Ages 6+, Available now. OOLY Stamp a Square Double Ended Markers - There’s nothing better than a marker that pulls double-duty, which is why we’re obsessed with these stamp markers’ two-in-one feature. One end is designed to be used as a stamping marker, while the other end is meant for writing. Note takers and list makers will love how the stamping end provides an easy way to create a checklist or make bullet points. Ages 6+, Available now.

The Pencil Grip Introducing Zen Strips: tactile adhesive strips crafted to help regulate excess energy, sharpen concentration, and encourage mindful breathing. Playmates Teenage Mutant Ninja Turtles: 4” Original Classic 2003 - Playmates is bringing Leonardo: Master Slicer with Twin Katana Swords, Michelangelo: Nunchuaku Twirling Joke-Meister, Donatello: The Turtle with the Brains, and Raphael: The Explosive Turtle with all the Right Moves, the original 2003 basic figures back! Highly detailed, each figure is sculpted and decorated to be just like he appeared in 2003! Also look out for the 4” Original Classic 1980’s figures and Classic Original Sketch Figures, arriving in June 2024! Caution: Outrageous pizza combos may cause some gas! The Tootin’ Tot Turtles are stinking up the sewer and Splinter’s nose! This toddler crew may seem cute, but they’ve been taught how to use weapons and they’re not afraid to cut some cheese! To hear the tots’ toots, just squeeze the Turtles—you’ll get silly sounds without any stinky smells! Molded from soft roto-plastic, perfect for oozing noxious toxic toots, they are styled after the new CG animated Mutant Mayhem film, the Tootin’ Tot Turtles are designed to match their movie look. Available March 2024. The Miraculous Ladybug fashion doll assortment expands with Ubiquity and Cosmobug, joining the Miraculous team, including Ladybug and Cat Noir. Dressed in their signature outfits straight from the one-hour TV Specials available on Disney+, each action doll features soft-good fashions, removable shoes, two-to-three accessories, and 15 points of articulation for dynamic poseability play. Packaged in eye-popping color to match the signature colors of each character, each are 10.5 inches. Available now. Godzilla x Kong 6” Figures - Godzilla Evolved (w/ Heat Ray) - Highly detailed with intricate designs to capture the essence of the King of Monsters in his evolved form, the Godzilla x Kong 6” Godzilla Evolved stands 6” tall and features multiple points of articulation so fans can display or recreate favorite scenes from his epic battles. From his powerful detachable Heat Ray to the imposing figure, every detail is made to match the new movie, ensuring an authentic representation of his iconic character. Comes in a unique Godzilla X Kong package. Also look out for the 6” Kong with B.E.A.S.T. Glove, 6” Skar King figure (w/ Bone Whipslash Weapon), 6” Suko with Titanus Doug Figure, 6” Godzilla Original (w/ Heat Ray). Available now. The Godzilla x Kong 7” Titan Evolution Godzilla figure is highly detailed with intricate designs to capture the essence of the King of Monsters, including removable outer skin that is detailed to match his original design, hiding his newly evolved movie look within. The skin can be shed and reattached for endless play and battling. The figure offers multiple points of articulation, allowing for dynamic action poses to recreate intense battles and relive his most iconic fight scenes. Also look out for the Godzilla x Kong 11” figures! Available now. 49 tfe February 2024

Playmobil

NEW PRODUCT PREVIEWS

Immerse yourself in the scenes and characters from the popular series “Miraculous - Tales of Ladybug and Cat Noir”! Playmobil brings Miraculous to life with sets that are complete with the iconic Playmobil attention-to-detail and provide hours of imaginative play! These fantastic sets allow children to dive into the magical world of Miraculous and become superheroes of their own stories. Because with Playmobil Miraculous, anything is possible! Ages 4+, Available now, April 2024.

Playper Catapult Playset - This action-filled playset features a gnome-launching catapult that can be enjoyed on its own, or as an extension to the Curious Kingdom Castle Playset. It includes a fully functioning catapult, 2 gnomes, a ‘dummy’ gnome (for testing the wind!), the Knight of Always, Cornelius the grumpy unicorn and a target for launching practice. Dragon Trainer Playset - This build-it-yourself playset introduces Binky the baby dragon learning to fly with the help of her trainer Connie, and Mateo, the knight-in-training. This sturdy, planet-friendly playset boasts tons of accessories, including a reversible grooming/feeding station, complete with swappable trophy and faucet. Story Starters Card Set - Story Starters is a unique activity that encourages creative storytelling with the characters and themes in the Curious Kingdom world. Choose one character card, one location card, then one (or two!) prop cards. Can you put them together to create a story? Additional ideas for activities are on the Playper website, and the box comes with a bonus: a free buildable figure!

Plus-Plus HEXEL - the new fidget toy for hands of all sizes. Crafted with six Plus-Plus pieces connected by a flexible cord, HEXEL’s simple design flexes to fit any lifestyle. HEXEL bends, twists, and connects to allow you to create intricate structures or simply just fidget. Collect more HEXELs and unlock limitless possibilities of creation. HEXEL is quiet, pocket-friendly and portable for anytime fidgeting at your fingertips. Craft mesmerizing forms like Maximo or Crystal or just allow HEXEL’s smooth motion to sooth and satisfy as you play. Set play free and enjoy the art of motion. Ages 3+, Available Q1 2024. Learn to Build Robots - Whether it’s introducing new creators or inspiring experienced fans, Learn to Build offers something for every imagination. Explore one of our newest sets, Learn to Build – Robots! Get your imaginative gears turning with this 275-piece set that includes a combination of Plus-Plus pieces, wheels and hubs. Create five unique robots, then combine heads, arms, legs, and bodies to design a bot of your own.

Puzzle by Number - 500 pc Kitten - Wide-eyed and curious, the Plus-Plus Kitten brings a new level of cuteness to the Puzzle by Number family! Using the enclosed pattern, ﬁll in the design by matching each number with the corresponding color to complete your Kitten. When you are done, display it on a table or hang it up as room décor - no glue or ironing required. When you’re done, take it apart and try building a 3D cat! Age 5+ years, Available Q1 2024.

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Plus Plus cont. Puzzle by Number - 250 pc Chick - The Plus-Plus chick is springing from its egg! And just in time for Easter! Using the enclosed pattern, ﬁll in the design by matching each number with the corresponding color to complete your Kitten. When you are done, display it on a table or hang it up as room décor - no glue or ironing required. When you’re done, take it apart and try building a 3D chick! Age 5+ years, Available Q1 2024.

240 pc Pearl Mix - Featuring 4 new colors – Jade, Apricot, Pearl, and Flamingo - this 240 piece tube is a great way to get started with Plus-Plus. Kids will learn to create in 2D or 3D, encouraging open-ended, creative play. It’s a perfect STEM toy to develop ﬁne motor skills, focus and patience. Age 5-12 years, Available Q1 2024.

PMI Introducing the Stumble Guys 8-inch Plush Buddies – the perfect blend of charm and compact cuddles! These plushies are a delightful addition to any Stumble Guys enthusiast’s collection, combining huggable comfort with the quirk of the game. Choose from four unique styles featuring beloved characters: Mr. Stumble, Meowmer, Cereal Killer, and Inferno Dragon. Also look out for the 12” Huggable Plush! Ages 8+, Available Spring 2024. Stumble upon the world of Stumble Guys with our exclusive 5-inch Clip-on Plush in Blind Box collection! Perfectly sized for on-the-go fun, these adorable plushies are a must-have for every Stumble Guys enthusiast. Unbox the excitement with six characters to collect, each measuring a delightful 5 inches. Meet Mr. Stumble, Ms. Stumble, Ninja Kai, Leonidas, Banana Guy, and Sprinkles. These soft plushies capture the essence of your favorite Stumble Guys characters, making them the perfect companions for any gaming fan. Ages 8+, Available Spring 2024. Stumble Guys Collectible Figures 1-pack in Blind Box - Unleash the Fun with 24 Unique Characters to Collect! Dive into the chaotic world of Stumble Guys with our exclusive blind box. The inner package of each box is designed to look like a real game map that can be used as a playing platform and features 1 ﬁgure with 24 incredible characters to collect! Whether you’re a seasoned fan or new to the game, this is your chance to bring the actionpacked excitement of Stumble Guys to life. Ages 8+, Available Spring 2024. Introducing the Stumble Guys Articulated Action Figures - A Whirlwind of Adventure with 4 Styles to Collect! Whether you’re a dedicated fan or just discovering the magic of the Stumble Guys game, this is your chance to bring the action-packed excitement to life. Meet the characters! With an ensemble of characters as diverse as the Stumble Guys universe itself, you’ll be thrilled to uncover them all: Mr. Stumble, Banana Guy, Sprinkles, Cereal Killer. These carefully designed action ﬁgurines are not just toys, they are your fun companions, each with its unique personality and story. They’re thoughtfully crafted to capture the essence of the game, making them a must-have for any Stumble Guys fan. Ages 8+, Available Spring 2024.

Stumble into the world of Stumble Guys with our exclusive Mini Action Figures 6-pack Deluxe Box, featuring 6 mini 3.5-inch tall ﬁgures, one of which is hidden! Whether you’re a dedicated fan or just discovering the magic of the Stumble Guys game, this is your chance to bring the action-packed excitement to life.

51 tfe February 2024

NEW PRODUCT PREVIEWS

Rainbow Loom

Cute-tique Collection - Enhance your bracelet collection with Cute-tique charms. Explore 4 captivating collectible themes: Rainbow Space, Gummy Sweet, Fantastic Dreams and Cute Bliss. This collection features a wide array of playful and endearing designs. Cute-tique bracelets boast designs on both sides for twice the fun! Ages 7+, Available Spring 2024. Care Bears Collection - Care Bears and Rainbow Loom have teamed up to present an enchanting line of products. Create Delightful designs featuring your favorite Care Bears characters on your favorite Rainbow Loom products! Let your imagination soar and spread the message of sharing and caring through your creations. Ages 7+ Available Spring 2024. Wrapit Loom is the “all in one” friendship bracelet maker! This incredibly versatile loom allows you to create 4 different styles of bracelet! Create macrame, wrapped, friendship and beaded bracelets! Wrapit Loom makes it easy. Craft a mesmerizing array of bracelet designs! Ages 7+, Available Spring 2024.

Razor Rambler TRL is a class 2 electric bike equipped with adjustable air sprung suspension fork with lockout feature for riders who want to customize their ride experience. The lockout feature (if enabled) lets you switch between a rigid or plush suspension feel. Built with a high-quality steel frame and 20” (508 mm) pneumatic knobby tires that make riding over rough terrain a smooth and comfortable experience, the Rambler TRL is perfect for off-road adventures and leisurely cruises. The Rambler TRL’s rechargeable 46.8-volt lithium-ion battery pack provides up to 16.6 miles (26.7 km) of range. Ages 18+, Available February 2024. Kick 2 Glow - The classic Razor kick scooter is made even better with the addition of multicolor LED lights that don’t require batteries! Kick 2 Glow’s front wheel and deck are lit through the power of motion. Push off and the lights turn on! Other great features of the Kick 2 Glow include padded grips, rear fender brake for conﬁdent braking, and a durable, yet lightweight steel construction. Ages 5+, Available now.

Schleich Working in the Forest - Gear up, there’s work to be done! This new, all-terrain vehicle playset is equipped with cuttable wood, an adjustable loading platform for unloading the truck and a car winch to transport tree trunks out of the forest. With two animals and one human ﬁgurine to help cultivate, no task is too large for this crew! Ages 5+, Available March 2024.

Yeehaw! Grab your horses and saddle up for the Rodeo Show! Perfect for cowboys and cowgirls alike, this playset includes all you need for imaginative rodeo fun. Take apart the fences and connect them any which way for hours of play. With up to three different ways to build your rodeo, this set makes a great gift for mini riders everywhere. Ages 5+, Available March 2024. 52 tfe February 2024

Schleich cont. Horse Club Riding Hall - The Riding Hall is the ultimate center for fans’ Horse Club collection. Horse lovers can gather their favorite mares to practice in the modular riding center with various obstacles and space to practice. With fences and wood boundaries to create a paddock and washing area, riders can leisurely trot around the hall and care for their manes in one location. The playset can be combined with other modular Horse Club elements and stored separately for space saving. Ages 5+, Available March 2024. Eldrador Cave of the Lava Hyena - Watch out! The fearsome Lava Hyena is poking out of his cave. Don’t get too close, as the Hyena is protecting its precious Lava crystal. This cave’s paled gate can be used as a prison or secret trap door. And with arrows that shoot straight from the eye of the cave, you’ll surely feel the heat of the Lava Hyena’s wrath! The cave includes a new ﬁgurine and crystal exclusive to the playset. Also look out for Cave of the Shadow Isopod and Cave of the Super Crystals! Ages 5+, Available September 2024.

Schylling NeeDoh Marbleez - Beautiful swirls just like a marble; this NeeDoh is a real showpiece. Super squishy jelly inside for a satisfying NeeDoh squeeze; Marbleez comes in assorted colors and every design is unique. Also look out for NeeDoh Jelly Dohnut and Super Needoh Ripples! Ages 3+, Available Spring 2024. Make-Your-Own LAVA Lamp - Design and decorate a LAVA brand motion lamp inside and out; multiple options to design and redesign from with red, green, or purple LAVA globs to bubble and ﬂow, and even add confetti sparkles! You can customize your lamp to match an original LAVA lamp or use stickers to create your own design with this DIY kit. Ages 8+, Available Spring 2024.

LAVA Instant Slime - The wonder of the LAVA brand reimagined with lava-like flow you can touch and feel. LAVA trademark-shaped tablets have extended shelf-life and easily mix with water for instant play! Comes in 2 assorted packs (green/blue/purple and pink/orange/yellow). Ages 6+, Available Spring 2024. Flaming Dragon - This roaring ride-on stick dragon lights up and “breathes fire”! Schylling’s Flaming Dragon is 37 inches tall, features a soft grip handle, and fierce lights and sounds. It’s great for active imaginative play! Ages 3+, Available Spring 2024.

NeeDoh Dohjees – Series 2 - Fun to pop, swap, and collect, you can easily remove the Teenie NeeDoh inside each soft shell for mix and match fun. Each NeeDoh Dohjees collectible is ﬁlled with Doh ﬁlling for the satisfying NeeDoh squeeze! The window box lets you see which of the 24 new zany characters you are getting! Ages 3+, Available Spring 2024.

14.5” LAVA Lamp (white/blue/silver) - This catching color combination is a great talking piece for any room or office as you enjoy the mesmerizing flow of the white wax moving through the blue liquid. Features a glass globe and silver aluminum base and cap. The trademark shape and global LAVA brand has been enticing people with its flowing wonder since 1965. Ages 3+, Available Spring 2024.

53 tfe February 2024

Scentco

NEW PRODUCT PREVIEWS

Slap Buddies are not your ordinary stuffed animals. These adorable scented plushies come with long arms equipped with slap bands inside, allowing you to wrap them around your wrist, backpack, or anything you desire. Made from super soft plush material, they offer a huggable experience like no other. Worried about keeping them clean? Don’t be! Slap Buddies are designed to be easy to clean and surface washable, ensuring your furry friend always looks its best. And the best part? Each one carries a delightful scent that adds an extra layer of charm to their already cuddly nature. Available Spring 2024. Made from the softest, squishable material, Smelly Ballz are Scentco’s ﬁrst gourmet, scented stress balls. Available in six different colors, these scented stress balls release scent when squeezed, plus the scents are long lasting and guaranteed to last for at least two years! Available Spring 2024. Snuggle Bugs are gourmet scented plush bugs! Available in four different bugs (bee, caterpillar, ladybug, and a snail), these plushies are made of premium plush material with a delicious scent guaranteed to last at least two years! Available Spring 2024. The Fruit Punch Smens 8 Pack includes 8 of our clickable pens that write in black gel ink. Each Fruit Punch Smen emits its scent through the grip. Scents are guaranteed to last for 2 years. Available Spring 2024. The Groovy Smens 8 Pack includes 8 of our clickable pens that write in a vibrant colorful gel ink. Each Groovy Smen emits its scent through the grip. Scents are guaranteed to last for 2 years. Available Spring 2024.

Silver Circle Product MossBowl - Grow Your Own Serene and Tranquil Oasis! Create your own charming, lush, and calming moss garden . Effortlessly grow 3 kinds of different mosses with the included River Gravel and Accent Stones. Mosses are very adaptable, resilient and easy to grow, requiring almost no maintenance or care after planting. They are natural stress relievers and purify the air. The high-quality glass planter is hand made and designed to completely contain the microclimate to grow these fascinating specimens. The cork contains three bright LED accent lights to illuminate your creation. Your collection of Mosses will thrive for years in the included terrarium. Simply place your gravel, stones, and mosses. Then mist, cork, and enjoy for years to come! Ages 12+, Available now.

Perfect Pines- Grow Your Own Christmas Tree - Grow your own Perfect Pine Tree! Sprout and nurture your own Christmas Tree. Plant it outside in the Spring and let it grow until you are ready to use it to celebrate the holiday! Austrian Pines are fast growing and very hardy and resilient. These make great stocking stuffers or holiday gift items! The complete kit comes with a high-quality galvanized tin planter, a compressed peat puck, and a full color pack of seeds- just add water! Ages 5+, Available now.

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Sky Castle GooToobz Squigglers - Squishy Sensory Tubes with Creepy Creatures Rushing Inside — the Ultimate Gross-Out Fun & Sensory Experience! These squishy sensory tubes are packed full of adventure and excitement. Creepy? Check! Crawly? Absolutely! Each transparent tube promises an adventure unlike any other, with slithering creatures that are ready to wiggle. Watch in awe as snakes, worms, and centipedes move and s-l-i-t-h-e-r, zigging and zagging with every squeeze. They look so lifelike, you’ll half-expect them to wriggle right into your hand! Ages 3+, Available now.

Smart Zone Mighty Man Action Figure - A 12” tall plastic action ﬁgure that depicts the hardhat-wearing hero of Smart Zone’s new animated cartoon series. Its features include 5 joint articulation, a removable hammer and 3 classic voice phrases taken from Mighty Man episodes which are currently available on several popular children’s streaming platforms. Also available as a 12” Plush doll with removable hammer. Ages 3+, Available Q1 2024.

Mighty Man Cartoon Character Trucks - 7” battery operated plastic trucks featured in the Mighty Man animated cartoon series, each with lighted/ﬂashing colored wheels, 3 voiced phrases unique to each character and working features, i.e, crane, dump truck, cement mixer and front loader. Ages 4+, Available Q1 2024.

Mighty Man Finger Puppets - The ﬁve principal characters from the Mighty Man animated cartoon series, these colorful and collectible plastic ﬁnger puppets will provide hours of fun at any time of day, at bedtime or in the bath! Ages 3+, Available June 2024.

Mighty Treadz - An action packed 9” battery operated toy vehicle which, with the ﬂip of a lever, shifts from “Flat Road” mode into dirt grabbing, mountain climbing, gravity defying “Off Road” mode. Ages 5+, Available June 2024.

Squaregles Launch, race and knock down with the Erggs Racing Alley! Race Bax and Watt to see who comes out of the merge zone, then launch their heads at the Oggs pins to see how many you can knock down! Use the magnetic connections to build and create your racing alley. The Erggs Racing Alley contains 21 pieces, including a cannon launcher, merge zone, straight speed track, ramper, 2 square frames, 2 edge frames, 3 double ended clips, an Oggs pins target board, a comic, Bax’s head, Watt’s head and body, plus a backpack and hat! 4 paperboard panels are included to personalize your tracks. Ages 3+, Available April 2024.

55 tfe February 2024

Spin Master

NEW PRODUCT PREVIEWS

Kinetic Sand Soft Serve Station - Scoop, Squeeze, decorate, and customize with the Kinetic Sand Soft Serve Station. Emulate the real-life soft serve experience with the fun of Kinetic Sand, place the cone under the dispenser and push the sand through to create colorful swirls. Add some sprinkles and extra toppings, then squish and create all over again. It’s your mini-ice cream parlor at home! Ages 3+, Available Spring 2024.

Cool Maker PopStyle Glitter and Gem Expansion Pack - Revamp your PopStyle bracelets with the new Glitter and Gem Expansion Pack. This pack offers 50 dazzling beads in new styles including diamond, silver and glittery gems. Adding these new vibrant beads to your existing bracelet is easier than ever! Just place the bracelet on the PopStyle Bracelet Maker, change out as many beads as you would like and pop to reveal your new bracelet! Ages 8+, Available Spring 2024.

Hatchimals Make a Splash Playset - Experience a colorful surprise with the Hatchimals Alive Make a Splash Playset. With your love and care you can hatch your eggs! Fill the tub with water and place the two eggs inside, watch as the water shimmers with changing colors and the two Hatchimals Alive characters magically crack from their egg. With 15 included accessories build out your Hatchimals world with the Hatchimals Alive Make a Splash Playset. Ages 3+, Available Spring 2024. Tech Deck x Olympics Ramps -Dive right into the competitive theme with the Tech Deck x Olympics Ramp sets that are ready right out of the box. Featuring three variants, each set comes with an exclusive pro skateboarder’s board as well as plenty of ramps, rails, and hubbas to practice your winning tricks. Also look out for the Tech Deck Olympic Champions 8-Pack! Ages 6+, Available Spring 2024.

SwimWays Disney Ariel Dive N’ Surprise - Watch as Disney Princess, Ariel, magically spirals and swims to the surface of the water with the SwimWays Ariel Dive N’ Surprise. With water-activated technology, Ariel’s clam shell slowly ﬁlls up with water as it sinks, opening up and releasing Ariel once it reaches the bottom. SwimWays Disney Ariel Dive & Surprise is perfect for hours of outdoor fun. Ages 5+, Available Spring 2024. PAW Patrol Marshall’s Load ‘n’ Launch Vehicle - Team up with Marshall in his elephant-themed Jungle Pups vehicle for some supercharged rescue adventures. Featuring an epic water projectile launcher, with a unique catapult system to play out exciting PAW Patrol inspired missions. Including a Marshall action ﬁgure and storage for all three projectiles, this vehicle is ready for any jungle exploration. Ages 3+, Available Spring 2024.

Launch Megalodon into action with Monster Jam Megalodon’s Loop of Doom. Propel the exclusive 1:64 Die-Cast Megalodon through this epic playset and complete the loop of doom challenge. Featuring an adjustable loop to increase difﬁculty, you can also store the truck in the crow’s nest when not in use. Conquer the sea with the Monster Jam Megalodon’s Loop of Doom! Ages 3+, Available Spring 2024.

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Steiff Steiff’s Snoopy is made from soft and cuddly black and white plush fabrics and he wears his trademark red collar around his neck. The beloved 8” Snoopy is Charlie Brown’s pet beagle in the comic strip Peanuts by Charles M. Schulz. Ages 2+, Available now. Welcome “I love You” Jimmy Teddy Bear to Steiff’s Soft Cuddly Friends Collection: Gift Messenger Bears! Created to honor special occasions, this Jimmy has a Love theme, perfect for Valentine’s Day! Children and adults alike will delight in hugging classic Jimmy with his red balloon and “Love” message embroidered on his paw. Other bears in the collection include “Happy Birthday” and “Holiday”. Ages 2+, Available Spring 2024. Sunny Days Entertainment Fidgie Friends Pizza Princess - The toy set includes a 10.5 inch fashion doll with poseable arms, legs and head. The doll has long, rooted blonde hair. Fidget fashion features include a hair squishy tiara, Pop-it pizza slices on skirt, and stretchy cheese train. Combining doll play with the calming effect of fidget toys, Fidgie Friends provides a unique sensory experience with the important pretend play of a traditional fashion doll. Also look out for Fidgie Friends Ramen Dream! Available February 2024 John Deere Bubble Mower with Gas Can Bubble Solution Combo - Official John Deere licensed bubbles. Push the mower for bubbles and gear sounds, no batteries required. Gas can bubble solution is 24oz, with a wand included. Available March 2024. Hopscotch Lane Stepping Stones - Includes 6 stepping stones in different colors and sizes. Textured surface and non-slip bottom. Aid in developing balance, problem solving skills and promote confidence through active play. Stack for easy storage. Available March 2024. Super Impulse The iconic line of World’s Smallest Toys keeps growing and kidults keep coming back for more! World’s Smallest includes the best and most classic toys we all know and love, made as fully functional versions in the smallest sizes ever created! There are hundreds of toys to collect! New for Q1 2024, expand your collection with World’s Smallest Colorforms Silly Faces, Trivial Pursuit, and Air Hogs! And that’s not all. Look out for fan favorites, including Barney, Bananagrams, Easy Bake Oven, Simon, and so much more! Ages 6+, Available Q1 2024. Super Impulse is expanding its iconic line of Poptaters with a spud-tastic lineup of new licenses! These amusing and stylish spuds boast 4-inch bodies that nearly double in size with accessories. Packaged in transparent, stackable collector displays, Poptaters bring spud-tacular flair to your collection. New for Spring 2024, add Stranger Things and Squid Game to your collection, and look out for Wednesday (Netflix) and Paul Stanley coming soon! Ages 8+, Available Spring 2024. Super Impulse brings you 3.75” figures that fit right in the palm of your hand! These detailed figures feature 3 points of articulation and come with a base and diorama card to help you display your collection! New for 2024 joining Beavis and Butt-Head, South Park favorites Stan, Cartman, Kyle, and Kenny, and Yu-Gi-Oh, discover Wednesday (Netflix), Star Trek: The Next Generation, and Jay & Silent Bob! Ages 8+, Available Q1 2024. World’s Smallest Micro Figures - Super Impulse puts its iconic twist on miniatures with Micro Figures - your favorite characters at a fraction of the size! Measuring up to 1.25 inches tall, each highly detailed and articulated micro figure comes with a mini collector case for display and storage, and stand. NEW for 2024, look out for Star Trek Universe, Jay & Silent Bob and Hatsune Miku! Ages 6+, Available Q1 2024. 57 tfe February 2024

NEW PRODUCT PREVIEWS Thames & Kosmos Gecko Run takes classic marble runs to the next level with new creative challenges and less restrictive building requirements. This innovative marble run uses a specially designed system of flexible tracks that does not require any support structures. Attach the tracks to surfaces with the help of clever nano pads, which work like nanoscopic suction cups, to create a strong, but temporary bond. Because the pads are not glue-based, they can be quickly and easily repositioned many times without any damaging adhesives or sticky residue. Five Gecko Run sets will be released simultaneously: Gecko Run: Marble Run Starter Set, Trampoline Expansion Pack, Loop Expansion Pack, Twister Expansion Pack and Snake Expansion Pack. Ages 8+, Available February 2024. Hero: Sound-Sensing Robot - Make some noise, Hero hears everything! Build a unique sound-sensing robot from over 100 parts and learn about engineering and sound technology as you play and experiment with your six-legged robot friend. Thanks to its three directional microphones, Hero perceives and reacts to sounds, allowing you to control it by clapping your hands, snapping your fingers, playing music, or using the included castanet. With four different play modes, Hero provides hours of open-ended play and exploration. Ages 8+ with help; 12+, “I got this!”, Available Spring 2024. Bionic Robotic Arm - The robotic arm of the future is here! Assemble this cutting-edge, segmented arm from almost 300 plastic pieces and learn how each part comes together in its intricate mechanical design. This innovative system is controlled by a pair of joysticks that pull and release a network of nylon cables threaded throughout, enabling intuitive and precise movements, much like how tendons work to control the muscles in your arm. The result is a mesmerizing motion reminiscent of a cyborg creature’s tentacles in a sci-fi movie! Ages 8+ with help; 12+, “I got this!”, Available Spring 2024. Pinball Machine Maker: Gumball Rally - Explore lessons in physics and mechanical engineering with the sweetest pinball machine ever! Build your own customizable pinball machine that uses edible gumballs as the pinballs. Learn about force, motion, collisions, gravity, simple machines, and more as the gumballs bounce off bumpers, slingshot around spinners, ring bells, slide down tracks, and whiz around the obstacle course you create. The targets and accessories can be quickly repositioned into countless configurations, making it easy to test and refine your designs. Ages 6-12+, Available Spring 2024.

Dodo - Oh, you silly bird! The Dodo has laid an egg, but … oh no! She accidentally pushed it out of her nest and it is tumbling toward the edge of the cliff. Can you save the egg before it falls into the sea? Work together to roll the die, collect materials, and build new bridges to help guide the Dodo’s wibbly-wobbly egg safely into the boat at the foot of the mountain. The innovative egg design allows it to advance down the slope at an unpredictable rate — you never know exactly how much time you’ll have! Will you save the egg and win the game? For 2 to 4 players. Play Time: 10 minutes. Ages 6+, Available Spring 2024.

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TOMY Nuiguru Knit Kirby Plush - Product Description: Get ready for a different type of plush from TOMY! Nuiguru Knit Kirby plush features, a handmade feel that makes you want to pick him up for a comforting cuddle. Crafted of quality materials, he’s perfect for either a collector’s display or a fun day of play. This super kawaii Nuiguru Knit series was introduced in Japan and features fan favorite Kirby. Makes a perfect gift for the Kirby fan in your life…or for yourself! Ages 3+, Available Fall 2024. Club Mocchi- Mocchi- Suya Suya Sleeping Friend Spy X Family Yor Forger - Get ready to snuggle with your peacefully sleeping friend, Yor Forger from the Spy X Family anime and manga series! Unlike other ordinary plush toys, this high quality collectible plush pillows have a unique squishy texture that you can’t resist cuddling. Suya Suya is Japanese for “peacefully sleeping friend” and these comfy-cozy plushies are the perfect naptime companions. Club Mocchi- Mocchi features fan-favorite characters and items from all corners of pop culture. Whether looking for fun kids room décor, treating your favorite gamer, anime fan, or yourself; there is a MocchiMocchi- sure to please everyone. Collect them all! Ages 8+, Available Fall 2024. Club Mocchi- Mocchi- Teenage Mutant Ninja Turtles Michelangelo Mega Plush - Turtle Power! Michelangelo is a party dude, and this hero in a half shell features the retro look that launched the Teenage Mutant Ninja Turtles to stardom. Designed in Japan, Mocchi- Mocchi- are super soft and huggable pillow toys. Unlike other ordinary plush toys, these high quality collectible plush pillows have a unique squishy texture and are super soft to touch. Whether looking for fun kids room décor, treating your favorite TMNT fan, or yourself; there is a Mocchi- Mocchi- sure to please everyone. Collect them all! Ages 3+, Available March 2024.

Toy Monster Your favorite Jurassic dinosaurs have levelled up! Introducing Jurassic World Color Change CAPTIVZ Surprise Egg! Crack your Surprise egg to reveal your Supersized epic color change Dinosaur - submerge them in water to reveal their leveled up finish. Plus reveal Color Change Slime, Prehistoric Sand and Aquatic Blue Slime! Continue the Jurassic fun with an exclusive collector card and sticker sheet too! Ages 4+, Available now. Introducing Jurassic World Color Change CAPTIVZ! Crack your egg to reveal EPIC color change slime and your very own color change Pop N’ Lock dino. Submerge them in water to reveal their leveled-up finish. With 24 to collect, will you find them all? Including the 2 rare transparent color change dinosaurs! Ages 4+, Available now.

Treline 50 Foot Classic Slackline - Use your body and challenge yourself physically with Trelines Outdoor Classic Slackline! Slackline is the perfect outdoor activity for the whole family! Compete with each other to see who has the best balance. This set includes a 50-foot slackline with a metal ratchet, a rubber grip handle, and a storage bag for easy clean up. It also enables strengthening core muscles while improving balance. Ages 5+, Available Spring 2024.

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Ultra Pro

NEW PRODUCT PREVIEWS

In Ship Show, players work together as Everything, Inc. employees to group and guess Product Tiles inside a busy warehouse. Everyone has a role in this game of shipping mayhem, where cooperation is key if employees want to keep things running ship shape! Working as either a Product Placer or Order Packer, employees will locate and ship out Customer Orders by successfully guessing how different Product Tiles have been grouped together. Get through the Sales Quarter with minimal mistakes and you’ll be climbing that corporate ladder in no time! Ages 8+ Release Date: Summer 2024.

Ultra PRO has partnered with Wizards of the Coast to reveal a top of the line 30th Anniversary Magic: The Gathering Accessories collection of amazing products including a set of 105-count APEX Deck Protector premium sleeves, a 12-Pocket PRO-Binder, an Alcove Edge Deck Box with security click and a Holofoil Playmat. The collection features expansion symbols from Magic: The Gathering over the past 30 years. In addition to the extra attention on each item, this collection also debuts Ultra PRO’s new APEX Deck Protector sleeves, which have been in development for two years. The APEX brand features vibrant designs on a textured material and can withstand the rigors of repeated play. Available now! Ultra PRO is proud to unveil its latest ground-breaking innovation for trading card security and storage: CardPreserver protective holders. Measuring 3” wide by 4” tall, the CardPreserver is manufactured entirely out of polypropylene, which makes it ideal for archival safe, long-term storage of most standard-size trading cards. It combines the rigidness of a Toploader card holder with the easy to use, soft loading nature of a card sleeve. Each CardPreserver protective holder includes a special resealable flap that keeps the enclosed card from falling out for 720-degree protection unlike anything on the current marketplace. Available Q1 2024 Discover the magic of one of your favorite Fire-type Pokémon with Ultra PRO’s Alcove Flip Deck Box. Crafted with meticulous attention to detail, the Alcove Flip Deck Box boasts a debossed leatherette finish adorned with captivating foil detailing. With Charizard’s fierce presence gracing the exterior, your deck is not only secure but stylish. Available Now.

University Games The Dog Ate My Homework - Watch out! Your dog’s favorite treat is your homework. Pick a drawing, put it in the dog’s mouth, crank his ear, then collect the shreds out the other end. Unscramble the shredded homework and correctly guess the image so you can turn it in before the deadline and win! Ages 6+, Available Fall 2024.

Give ‘em The Finger is the action trivia game for families. One player reads the question, then all players use their Finger Pointers to try to ﬁnd the answer on the board in front of them. The ﬁrst person to point to the answer wins the round. Ages 8+, Available Fall 2024.

BePuzzled Godzilla Ultra-Deluxe 3D Crystal Puzzle - University Games introduces Godzilla into its range of 3D Crystal Puzzles. This 7” Godzilla puzzle is the most intricately sophisticated Crystal Puzzle in the already successful line of traditional and licensed 3D Crystal Puzzles. Ages 12+, Available Spring 2024. 60 tfe February 2024

University Games cont. University Games launches a trio of uniquely designed BePuzzled The Legend of Zelda Brainteaser Puzzles. This set of high-end The Legend of Zelda Hanayama puzzles are three familiar items and emblems from the storyline: The Master Sword, The Tri force, and The Hyrule Crest. Each puzzles carries a Mensa-rated level of difﬁculty. Ages 12+, Available Spring 2024.

Vango Bad Girl Era - On each turn, a card with a “Bad Girl” and “Virtue” prompt is drawn. The “Bad Girl” prompts include questions like: You’ve described someone’s new baby as ugly. Any player who has must slink up a space on their “Evolution of a Bad Girl” card. The “Virtue” prompts include a redeeming virtue, like You donate blood. If anyone has, they must sashay back down a space - maybe they’re not such a terrible person after all. The ﬁrst player to reach the last space on their “Evolution of a Bad Girl” card loses the game and is the baddest of them all. Whoever is on the lowest space at that time, wins the game and gets the satisfaction of knowing that they’re a better person than all their friends. Ages 14+, Available now. Stupid, Stupider, Stupidest, the latest party game from Vango, will have you reliving your biggest face-palm moments as you compete to see which of your friends is the dullest tool in the shed. Players move their playing pieces forward and backward along a “Path To Stupidity” card based on their answer to the “Stupid” prompt and their ability to answer simple trivia questions. The ﬁrst player to reach the last space on their “Path To Stupidity” card loses the game and is crowned king of the dummies. Whichever smartypants is on the lowest space at that time, wins the game. Ages 14+, Available now.

VTech VTech Gabbers - Have a tweet-tastic day with this fluffy bird buddy. Go on adventures together by sliding the fabriccovered magnetic egg under your shoulder sleeve and perching your new friend on top. Like birds of a feather, you’ll stick together! Press the bird’s tummy to hear it repeat and tweet things you say in a funny voice. Listen to the little songbird sing when you press the music note on its wing. Shake the bird around or turn it upside down for funny sounds. Three different colored Gabbers let you pick your favorite or collect them all (each sold separately). Ages 4+, Available Spring 2024. VTech Zoo Jamz Doggy Xylophone - Hit the right note with this adorable Zoo Jamz Xylophone, the perfect grow-with-me musical buddy! Start the journey with free play, where budding musicians express artistic creativity as they tap the bars. Then follow along as each bar lights up in sequence, guiding them through the do-re-mi scale. Put on a show! The final step introduces eight songs little ones can learn to play; just tap each bar as it flashes to advance the tune, note by note. Inspire confidence and learn important school readiness skills like following patterns through three progressive levels. Pair with other Zoo Jamz instruments (each sold separately) to bring the band together! Ages 1.5 - 4, Available Spring 2024. VTech Gabby’s Dollhouse A-Meow-Zing Phone - Give Gabby a ring on this a-meow-zing phone! Created to look like the one she uses on the show, Gabby’s Dollhouse, this cat-shaped phone makes it feel like you’re really talking to Gabby - she’ll even respond! Make music, bake a cake, play hopscotch and mix a potion in four games featuring DJ Catnip, Cakey Cat, Pandy Paws, MerCat and Gabby. Get meow mail and learn about Gabby’s kitty friends through voice messages.Personalize your phone by choosing from three ringtones. Purr-tastic! Ages 3+, Available Spring 2024. VTech Go! Go! Smart Wheels Cruisin’ Convertible - Take imaginative play on a ride with the fiery red Cruisin’ Convertible! Tune in to music, sounds, and phrases that make every ride an engaging adventure, fueling curiosity at every corner. So, whether it’s a spontaneous living room cruise or an exciting road trip to grandma’s, this trendy convertible is the ultimate playtime companion. Keep the excitement going by pairing it with other SmartPoint cars to explore the SmartPoints in each Go! Go! Smart Wheels track set (sold separately). They’re fantastic gift ideas for birthdays and holidays for both girls and boys. Ages 1.5+, Available Spring 2024. 61 tfe February 2024

NEW PRODUCT PREVIEWS Wild Republic Coilkins - These super fun snakes are posable! Wear them on your arm, in your hair, or on your backpack. Wrap them around the bedpost, car seat, stroller, bicycle, and more. Or simply pose them in a coiled strike position for realistic fun and play. For the Kidults, these are also great fidgets to keep occupied, while staying quiet. Ages 0+, Available Q1 2024. Tailkins - These Fan-tails-tic fun critters are meant to be taken everywhere. Are they a fashion accessory or a furry friend? They are both since they have hook & loop pads to drape them securely around your shoulder to show off their super long furry tails. Ages 0+, Available Q1 2024. Earthkins - This collection of 15” fun and floppy plush animals are sure to delight consumers and are earth friendly. After these durable plush pieces are passed down through the family then disposed of, they will begin to biodegrade with the process starting within a year of disposal. Bead free! Ages 0+, Available Q1 2024. Naturekins - Not only do these look like real animals due to the sublimation print, but they also feel like the animal with a natural rubber fill that is squeezable yet always returns to its original shape. The all natural rubber filling is derived from a renewable source. All of these pieces will have embroidered eyes. Ages 0+, Available Q1 2024. Cuddlekins Eco - The same wonderful realistic designs of Cuddlekins are now available in a 100% eco friendly option. Each plush animal has a fabric and fil made from recycled water bottles and embroidered eyes of organic cotton string. Bead free. Specially designed to look like the real thing while still being incredibly soft and irresistibly squeezable. Every Cuddlekins plush is made with- and for -love. Ages 0+, Available Q1 2024. Green Guardians - These wonderfully fun playsets are also eco friendly and completely biodegradable, meaning once disposed they will begin to break down within just a year. But before that, kids will enjoy countless hours of fun, imaginative play with each nature themed Green Gudians set. Kids can select from one of five themes and come with a vehicle, a human guardian of the planet, and an animal. The packaging is also made from recycled materials and contains no single-use plastic. Most of all, proceeds from this new line will support rainforest conservation, along with information about the importance of this initiative, fun facts and more. Ages 3+, Available Q1 2024. Glow in the Dark Huggers - Perfect for all nighttime events, these huggers are an expansion of our super selling brand now with glow in the dark added feature. Huggers are a favorite go anywhere, friend. With their triple protected, specially designed snap bracelet you can attach your favorite hugger to your arm, bike, stroller, backpack, and more. With over forty species and styles, there is certainly a hugger for you. All fill is made of spun recycled water bottles. Huggers are easy to clean and surface washable. Made of highquality materials and constructed to survive endless play. Ages 3+, Available Q1 2024.

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Winning Moves Games Yahtzee Words - Traditional Yahtzee gameplay with a delightful difference. Numbers are out and letters are in with Yahtzee Words. Players roll seven dice and spell words with the letters they’ve rolled. Follow the score sheet and fill in the scoring blocks, just like in regular Yahtzee. Create words of different lengths, multiple words, roll “All Vowels” and more. Use all seven-letter dice to spell a sweet, seven letter word and you’ll score a Yahtzee! Contents: 7 Letter Dice, Yahtzee Words Scorepad, Dice Cup with Aluminum Rim, and Illustrated Instructions. Ages 8+, Available now. Rack-O Jr. is the first-ever junior version of the family-favorite game Rack-O! The goal is to be the first player to fill your rack with cards, from lowest to highest. Number cards are color-coded to match the colors of the rainbow (and colors on the racks). Special cards add to the fun. Contents: 4 Decorated Plastic Card Racks, Deck of 54 Rack-O Jr. Cards, and Illustrated Instructions. Ages 4+, Available now.

Pretty Pretty Princess Card Game - This is the card game version of the popular and classic 1990’s boardgame. Be the ﬁrst player to collect a complete set of jewelry cards and the crown card to be the Pretty, Pretty, Princess! Great for fun on the go! Contains: Deck of Pretty Pretty Princess playing cards, Custom die, 4 Princess Movers Pieces, and Illustrated Instructions. Ages 5+, Available now.

Wishbone Lil Squeezers - Soft, Squeezable, and Lovable Bubble blower: These cute animal toys are not just bubble blowers; they’re companions! Give them a gentle squeeze and watch the bubble magic happen. No complicated instructions here! Dip the wand into our Bubble Bonanza solution, give the belly a gentle squeeze, and watch a burst of colorful bubbles fill the air. Choose from our assorted selection of animal friends including, a charming monkey, cuddly bear, and an adorable blowfish. Collect them all! Each adorable animal comes in a box with a 3.5 oz of Bubble Bonanza bottle. Eco-friendly and non-toxic. Ages 5+, Q2 2024. Crazy Yoobbles Bubbles Storm Blower - The Crazy Yoobbles Bubbles Storm Blower is designed to create a storm of thousands of bubbles in seconds, filling the air and ground with a magical display of bubbles. Durable Bubbles are super strong and capable of flying far, even on windy days as they do not break apart easily. This makes the bubble play even more exciting. Fill the air and ground with Crazy Yoobbles Bubbles. Say goodbye to ordinary bubbles and dive into a world of bubble magic with Crazy Yoobbles Bubbles. Storm Blower blows bubbles quietly with low sound and comes with a 3.5 oz bottle of Crazy Yoobbles Bubbles solution. Eco-friendly and non-toxic. For kids 5+ 2 AA batteries required, not included. Ages 5+, Available Q2 2024. Crazy Yoobbles Bubbles Giant Bubbles Solution - Introducing our Special Giant Crazy Yoobbles Bubbles Solution. A special formula of Crazy Yoobbles Bubbles exclusively to make up to 10-foot giant bubbles. The ultimate formula for creating enormous, super strong, and incredibly stretchy bubbles that soar super far! Say goodbye to ordinary bubbles and hello to bubble magic like never before! Kids have fun as they create and chase after these amazing giant bubbles. This set contains 16oz bag with Crazy Yoobbles Solution for Giant Bubbles, Giant Bubbles Wand, and one Tray. Ecofriendly and non-toxic. Ages 5+, Available Spring Summer 2024.

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NEW PRODUCT PREVIEWS WowWee Fingerlings Sweet Tweets Bird - Unlock friendship at your fingertips and share secret messages with Fingerlings Sweet Tweets Bird. This cute, interactive bird really knows when it’s on your finger and features 40+ sounds and reactions. On your finger, record and play back secret messages and see the heart on its head light up. Off your finger, your bird listens and repeats everything you say! Press your bird’s wings to hear more tweets, songs and cute sounds. The feet clip easily to your finger, so you can take your birdie on the go. Available in 2 colors: Pink and Blue. Ages 5+, Available Spring 2024 NERF Super Soaker Nano Soakers - Classic, fan favorite NERF Super Soakers, now in MINI size! These collectible water blasters really blast water up to 18 feet! Officially licensed by Hasbro and produced by WowWee, each of the 3 Nano Blasters are a mini version of a nostalgic NERF Super Soaker Blaster with an attached keychain. Perfect for on-the-go sneak attacks or to prank your friends. Available individually and as a 2-pack bundle. Collect them all! Ages 6+, Available Spring 2024. NERF Super Soaker HydroBurst Hose Blaster - Unleash nonstop soaking action with the NERF Super Soaker Hydroburst Hose Blaster, powered by your garden hose. This water blaster, officially licensed by Hasbro and produced by WowWee, levels up backyard battles with two Jet Modes and a soaking range of up to 25 feet. Designed with epic battles in mind, there are two ways to hold the blaster – at waist level or as a shoulder cannon. Also includes a water control handle and automatic shut off. Ages 6+, Available Spring 2024. NERF Super Soaker QuadBlast Hose Blaster - Turn your backyard garden hose into a soaking machine with the NERF Super Soaker Quadblast Hose Blaster. This compact, hose-connected water blaster, officially licensed by Hasbro and produced by WowWee, levels up backyard battles with a 20 ft range and 4 Jet Modes. Ready, aim, soak with a flip-up targeting scope for even more accuracy. Ages 6+, Available Spring 2024 Battleship Splash - Everyone’s favorite naval combat game with a splashtastic twist! Officially licensed by Hasbro and produced by WowWee, Battleship Splash brings classic gameplay to the pool! Just like Battleship, players must sink their opponent’s ship, but now, you get to use water blasters! Fill your opponent’s ship with water to sink it before they sink yours! Battleship Splash is a target game that builds aiming skills. Includes 2 Water Blasters, 2 Battleships, and instruction manual. Ages 6+, Available Spring 2024.

Wyncor Miraball, a collectible toy that features two “Little but Legendary” surprises. Boasting new patented technology, the 2¾-inch diameter colorful blind pack ball reveals three secrets. Under the wrap is a vibrantly painted metal dangler ball. When the ball is popped open, a large hidden plushy charm expands to over 4 inches in diameter, thanks to the innovation of a new ultra-shrinkable memory foam plush. Look out for licensed Miraball from Peppa Pig, My Little Pony, Transformers, Monopoly, PAW Patrol, TMNT, and Spongebob Squarepants. Ages 3+, Available Spring 2024.

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Wyncor cont. OozySqueezy is a sensory surprise in five ranges - OozySqueezy - Extra Pleazy! Each series has a range of four unique OozySqueezys to collect: “Ghosties” glow-in-the-dark; “Super Scented Fruities” are scented; “Double Dino Surprise” stays true to its name; “Solar System Stardust” has glittery stars filling; and the first licensed brand to be featured on OozySqueezy is ZAG’s “Miraculous”- a range of fully colored OozySqueezys in the shape of your favorite heroes. Each range has a unique, rich, and luxurious texture, with additional fun features across the line. And each product comes in fortune cookie-shaped blind packs. Ages 3+, Available Spring 2024. ReClay is the first toy compound that transforms from a solid state to a fluid state, again and again. ReClay becomes smooth and soft in warm water and is ready to be shaped into any object—a figurine, a bracelet, a bowl, for example—and cures within minutes into a hard and durable item that can be displayed as is or painted with water-soluble acrylic colors. The product softens again when immersed in warm water. The product launches with eight colors, a starter kit, a figurine starter kit, and figurine molds. Ages 6+, Available Spring 2024. SwopPop, a fashion-forward line of unique “minipop” bags that are fully customizable and interchangeable with a wide range of SWOPs—handles, straps, ears, and figurines; and POPs—badges that clip on with the small pop sound. All Swops and Pops come in unique reusable transparent PopBoxes that can be displayed with its included stand. The SwopPop range includes Swops and Pops for the PopBear, PopBunny, PopBat and the PopGiraffe. Licensed range of Swops and Pops include ZAG’s Miraculous and Emoji. Ages 6+, Available Spring 2024. ZipString Zip String intoduces “Luma” - a glow-in-the-dark ZipString with built-in glow string supercharger. This indoor-outdoor wonder comes with 5 different strings, including the standard 3 UV reactive strings and 2 ultra-glow phosphorescent strings. USB-C cable and instruction manual included. A special attraction is that phases of the Moon are embossed on the back, with real constellations printed around the ZipString. Ages 8+.

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You’re Hired! Toikido: Cepia: Josh Ganet, COO

Ganet’s role will be pivotal in leading global sales and development, particularly as the company gears up for the 15th anniversary relaunch of Zhu Zhu Pets with ‘Zhu Zhu Aquarium’ and the introduction of the highly anticipated ‘Decora Girlz’ line of fashion dolls this spring. Ganet is a toy industry veteran with over 20 years of experience leading commercial teams. His most recent success was at KidKraft, where he directed the Global Sales and Consumer Engagement teams for five years. Prior to KidKraft, Ganet had a notable 17year tenure at Mattel, where he excelled in various roles which showcased his versatility and profound industry knowledge.

Relatable: Karen Branson,

CRO

Branson brings over 15 years of experience in the toy and game industry, where she has developed and delivered on nationwide growth plans and sales strategies. Prior to joining Relatable, Branson most recently served as Senior Vice President of IMC Toys North America. At IMC, Branson led their entrance into the North American market while establishing and building out the US Subsidiary. Branson led the strategy to introduce IMC’s top brand, Cry Babies, helping to catapult it to the #2 national brand within the Baby Doll space. In addition, Branson helped to build out the brands from a storytelling perspective, working to secure placement for IMC original content on Netflix as well as other channels.

Mattel: Michelle Mendelovitz,

Head of Mattel Television Studios

Mendelovitz brings to Mattel significant expertise in content development and production gained from senior roles at Disney 20th Television Studios, Apple TV+, Sony Pictures Television, and CBS Television Network. She most recently served as Executive Producer, Hiddenlight Productions, working with Secretary Hillary Clinton and Chelsea Clinton to develop a suite of scripted projects for the initial slate for their production company. 66 tfe February 2024

Sabrina Segalov, Licensing Director With an impressive background in licensing roles for household names Marvel and 20th Century Fox Film, Sabrina joins the Toikido team from Sanrio Global and will leverage her expertise across brand licensing and marketing strategy to play a fundamental role in securing new licensing partners for Toikido’s fast-evolving licensing business. Sabrina will be working alongside Chief Commercial Officer Will Ochoa, and US Managing Director Darryl Lai.

Spin Master: David Voss,

Executive VP, Global Toy Design and Development Voss will oversee the co-creation of a bestin-class product development vision and manufacturing strategy, while overseeing all inventor relations, advanced concepts, design, engineering, visual branding and packaging, reporting to Global President & CEO, Max Rangel. “My entire career I’ve focused on a single mission: to spark imagination and inspire play,” said Voss. “This opportunity to work with the talented team at Spin Master brings together many of my passions from disruptive innovation and cuttingedge design to ultimately inspire kids and create meaningful play moments for iconic brands both new and evergreen.”

Magformers: Sangkeun Lee, CEO

With a decade of experience managing overseas operations in the USA, China and the EU, Lee brings a strong track record of identifying and improving new business opportunities in both domestic and international markets. His success in executing effective sales strategies, maintaining strong customer and employee relationships, and demonstrating proactive leadership skills will be instrumental in directing Magformers to continued success in the global market. Prior to joining Magformers, Lee served as the head of the OLED Space Division at LG DISPLAY, where he led marketing and communication products with Consumer and B2B customers, and operated a billion-dollar sales company in China as President of LG DISPLAY Beijing. Additionally, Lee held key positions at Philips Electronics in the Netherlands and LG Electronics in the United Kingdom.