ANNUAL KICKOFF BY PHILIPS

ANNUAL KICKOFF – PHILIPS Case Study By Pulp Strategy Communications

ANNUAL KICKOFF BY PHILIPS BRIEF: The brief was to design and execute a highly engaging, unique and interactive session to showcase the past achievements and future plans of the Philips Personal Care Team during their Annual Team Meet at Colombo, Sri Lanka.

SOLUTION: To emphasise on the aggressive approach that the Philips Personal Care team had taken throughout the past year, ‘paramilitary forces’ was taken as the overall theme of the session. Going by the motto of –L.E.A.D- LET’S ESTABLISH ABSOLUTE DOMINANCE The idea was to convey how the Philips PC team had captured a large share of market despite stiff competition. The session kicked off with a theme AV which set the tone for the things to come, followed by a sequence that consisted of hip hop dance performances, a fashion show around the hero products, and a theme based team presentation.

The highlight of the session was the product launch, where 2 drones flew in the products to the team on-stage.

RESULT: OMNI CHANNEL EXPERIENCE 1

The session was a huge success and garnered a standing ovation from the attendees, including the top management at Philips India. It successfully brought out the quality work that the Personal Care team had put in throughout the year, and the unprecedented growth it had achieved in the market.

Presenting an ideal mix of a corporate meet and a team get-together, the session was full of inter-team bonding

and

provided

a

look

into

how

the

PC

team

functions.

L.E.A.D stood out as a very powerful and impactful theme, and truly defined the vision of the PC team going ahead. The client appreciated for this omni channel experience campaign how the thematic components flowed seamlessly throughout the session, and the overall execution exceeded the expectations.

OMNI CHANNEL EXPERIENCE 2