Tsai branding

ANCHEN TSAI LXFM 504 Visual Comm for Luxury Market Prof. Oscar Betancur AnChen Tsai_Branding

Process Book

Inspiration

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Color Palettes Key Concept

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Creative Process Logo Exploration Brand Identiy

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Key Concept

Passionate Bold Refined Sleek Authentic

KE Y WORDS

S tat e m e n t To establish an effective personal brand that navigates and promotes me in the fashion industry while conveying the professional silks. Looking into the future, aiming to be the image of a personal lifestyle symbol.

Creative P r o c e s s

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Fashion Management

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L u x u r y &F a s h i o n M a n a g e m e n t

Savannah College of Art and Design Savannah College of Art and Design

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Logo Development Color 1

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Savannah College of Art and Design

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Color 3

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Brand I d e n t i t y

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ANCHEN TSAI Human Resource Manager Internship Program Vince Camuto No.11, Songshou Rd., Xinyi Dist., Taipei City 110, Taiwan

An Chen Tsai

Dear Internship Coordinator,

Telephone No: +1 912.323.5886, +886 963.208.003 Email ID: rebeccattsai@gmail.com

I am a student at the Savannah College of Art and Design majoring in Luxury and Fashion Management. I was recently introduced to your firm via Sabrina Chaing and was impressed with what I learned about your working environment. I am interested in pursuing an internship at your firm and have enclosed my resume and background information below.

Professional Experience

Enzoani

Taipei, Taiwan April 2013 – June 2015

Assistant designer

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I have previously worked as an assistant designer at Enzoani: Luxury Bridal Wear for two years. Through this experience, I worked directly with designers from other nations. Our clients included Badgley Mischka, Modeca, and Pronovias just to name a few. I have developed time management skills, manufacture process controlling, and honed my knowledge of cost control. I also had the opportunity to design a wedding gown for the 2015 collection, which required skills in trend forecasting, fabric combination and pattern structure concepting.

Handled various fabrics, beads, and sequins on bridal garment manufacture Created beading patterns for the details on the wedding gown.

Experimenting with new designs and color combinations Applied the lace applications based on the client’s design Illustrated the lace applications and document the details for the factories in China.

Initiated new ruffles on the gown Organized the manufacturing process in my group

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Given my background in design and my cost control skills, I am a particularly good fit for the internship position at your firm. I am impressed by your track record of business in New York and the significant responsibilities given to a brand manager. I look forward to joining and contributing to your firm.

Internship Experience

L u x u r y & Fa s h i o n M a n a g e m e n t

Sports City International Inc.

Taipei, Taiwan & Cebu, Philippines July 2011

Intern

A copy of my resume is enclosed for your reference. I would welcome an opportunity to discuss my qualifications with you and learn more about the Vince Camuto internship program at your earliest convenience. I can be reached at 912-2242835 or via email at antsai20@student.scad.edu Thank you very much for your time and consideration.

Trained two weeks in Taipei office and two weeks in Philippines factories Strengthened the presentation skills and developed the knowledge of the clothing manufacture industry Organized in every step of producing clothes. From the warehouse store to fabric cutting and sewing products. Going through the whole factory production procedures Collaborated with team members and proposed the innovation ideas to improve the manufacture processes

Sincerely, An-Chen Tsai Enclosure: Resume

Education

Shih Chien University

Kaohsiung, Taiwan

Bachelor of Art in Fashion Design and Merchandising Sep 2008 - June 2012 GPA: 3.83 / 4.0 Activities: Undergraduate Student Association and Graduate Operation Committee Skills

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ANCHEN TSAI L u x u r y & Fa s h i o n M a n a g e m e n t

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