A B O U T //
T H E B R OWG A L
The BrowGal offers premier eyebrow shaping and makeup tools that provide a VIP experience for every gal’s brows. Designed with innovation in every step by celebrity eyebrow and makeup artist Tonya Crooks, this distinctive line gives customers the chance to discover their natural brow shape and hone the look at home through product customization and expert education.
Developed after more than a decade of testing and refinement, the superior quality and patented blend of key ingredients behind each thoughtfully designed product in The BrowGal arsenal makes them a must-have for any makeup bag. Each aspect of the line from the specially-sourced leads to built in sharpening-caps and water-resistant fillers has been specifically formulated for beautiful eyebrows with every stroke.
Customers will not only receive an item that is easy-to-use (and easy-to-love,) but also a complete understanding of optimal brow maintenance through exclusive access to beauty tutorials taught directly by Tonya and the The BrowGal team. Established and based in Los Angeles, The BrowGal products are a celebrity favorite and ideal choice for fuller, thicker eyebrows everyone can create – no stencils necessary.
A B O U T //
TO N YA C R O O KS
Tonya Crooks is a true artist with an unwavering passion for beauty that has grown into a mission – to make every eyebrow flawless. Known by her celebrity and industry following as ‘The Brow Gal,’ Tonya’s keen eye developed at a young age and burgeoned early into a career. Following her dreams, she studied fine arts at The Royal Academy of Art in London where she learned the skills and habits of a classically trained, fine artist with a particular propensity toward color.
This creative path led to a developed interest in the mastery of personal beauty, prompting her to expand her services beyond sketching and painting into the fashion world as a makeup expert on photo shoots. Tonya’s ability for treating each face as a uniquely blank canvas was quickly noticed and created steady demand from talent and colleagues for her services on and off the set. By applying her unique background in fine arts to cosmetic techniques, she garnered a reputation for perfection and precision that has lasted for more than a decade.
This dedication to details and genuine thoughtfulness have made Tonya a favorite amongst many of Hollywood’s finest celebrities, including Megan Fox, Fergie, Gwyneth Paltrow, Eva Mendes, Britney Spears, Jenna Dewan Tatum, Molly Sims, Chelsea Handler and LeAnn Rimes (just to name a few.) Featured in publications, television shows and media outlets around the world, she is internationally recognized as a leading brow expert in her industry. When it comes to eyebrow correction, creation and maintenance with a VIP experience, Tonya Crooks is the only Brow Gal you will ever need.
A B O U T //
O U R P R E SS H I G H L I G H TS
E L L E { enquête } Megan Fox
La pro dEs sourciLs
Tonya Crooks
elle rééquilibre la ligne des sourcils avec l’aplomb d’un léonard de vinci.
tonya crooks
sON FAit d’ArMes elle a créé les «sourcils signature» de Megan Fox.
Ce qu’il faut faiRe... et ne pas faiRe
ses cLieNtes fergie, gwyneth paltrow, eva Mendes, leann Rimes.
✔ Oui On épile dans le sens du poil pour respecter sa trajectoire naturelle. 7 NON On n’enlève pas trop de poils entre les sourcils, au-dessus du nez. ✔ Oui Le début du sourcil doit être plus bas que la fin. 7 NON On ne taille pas soi-même ses sourcils aux ciseaux.
sA sigNAture on la surnomme la
Brow gal, pour sa capacité à travailler avec tous les types de sourcils, peu importe la forme du visage.
LEs 3 LignEs parfaitEs
le type aRC-en-Ciel
Fards à sourcils nos 2 et 5, d’Artdéco (10,50 $ ch.).
STYLE
Beauty Workbook
Les sourcils sont longs et ont la forme d’un demicercle bien défini. Le truc On s’assure de ne pas trop amincir les sourcils et on équilibre le début et la fin du sourcil pour ouvrir le regard.
BROW BOOT CAMP Madonna
le type aRChe
Looking for an instant makeover? Try defining reshaping Pourorcréer cette your ligneeyebrows. arquée, Thanks to the arch support of Benefit Cosmetics Makeup Master José Rivera, we’ve tweezed out a no-fail il faut d’abord identifier technique to get the job done with ease. —JLY
After eva Mendes
l’emplacement de l’arche. MAP IT OUT Le Use truc On soulève le milieu an eyebrow brush as a to create an de l’index, du measuring sourciltooldu bout outline for your desired shape. Holding from theLa pointe puis on the lebrush fronce. middle of your nostril to your de brow l’arche sethe trouve bone, mark starting à l’endroit point. Next, extend the end of où your le muscle bouge. brush from that same point on your nostril to just above the iris of your eye to mark the arch
crayon et brosse à sourcils no 2, d’Artdéco (28,50 $).
point. Last, place the end of your le brush type tRait on the outer edge of your
«J’ai un faible pour les e ceux sourcils longs et épais, comm a Crooks d’Audrey Hepburn.» tony Before
ELLEQUÉBEC mars 2012
rooney Mara
shade of your hair for the most flattering effect.
| 160 | e l l e q u e b e c . c o m
P U M P U P TH E VO LU M E
1
What to Use 1. Ramy Browtility Brush ($21; ramy.com) 2. Anastasia Beverly Hills Brow Powder Duo ($23; Sephora) 3. Benefit Cosmetics Gimme Brow Volumizing Fiber Gel ($22; benefitcosmetics.com) 4. The BrowGal by Tonya Crooks Highlighter Pencils ($20– $21; the browgal.com)
toward outer corner pour On nostril taille lesthesourcils of your eye to note the tail of the brow. qu’ils forment une ligne droite. F I LL I N TH E B L A N KS Le truc On travaille également Enhance your natural brow l’épaisseur duIn sourcil afin de line using powder. sparse areas, add a gentle touch of créer une tinted wax forlégère extra stay-impression power. Go a shade or de ing mouvement. two darker than the darkest
3
Create the illusion of lush arches by coating your brows with volumizer. Using a gel wand, brush strands against the natural direction of growth until the wand is nearly dry. Next, comb hairs back in place by brushing in the opposite direction. The fiber gel will adhere to your skin and hair for a fuller look. P E R FE CT & D E F I N E
2
4
50 E B O N Y . C O M
FEBRUARY 2015
Finish up by using a highlighting pencil to enhance. Begin tracing underneath the arch, working your way toward the tail, then toward the starting point. Use your middle finger to smooth.
Photographs by ANDREW ZAEH
Getty ImaGes (m. fox, madonna et r. mara); sunset Boulevard / CorBIs (a. hepBurn); rd / erIk kaBIk / retna ltd. / CorBIs (e. mendes); studIo andré doyon (produIts).
On erre comme une âme en peine à la recherche de la ligne de sourcils de nos rêves? Selon Tonya, la ligne qui sied le mieux à notre visage est celle qu’on avait lorsqu’on était fillette. On va fouiller dans ses vieilles photos, on s’arme de patience et, progressivement, on travaille pour retrouver sa ligne d’antan.
tonya a étudié à londres et à paris pour devenir une artiste peintre accomplie, avant d’œuvrer au salon Mirror Mirror de West hollywood.
MAKEUP: JOSÉ RIVERA , BENEFIT MAKEUP MASTER , BENEFIT COSMETICS; MODEL: SAMANTHA ARCHIBALD/MAJOR MODEL MANAGEMENT
RetRouveR la ligne peRdue
Minibio
A B O U T //
OUR TECHNIQUE & EDUCATION “ GIVE A GIRL GOOD BROWS, SHE LOOKS GOOD FOR ONE DAY; TEACH A GIRL HOW TO CREATE GOOD BROWS AND SHE’LL LOOK GREAT FOR A LIFETIME ” – T O N YA C R O O K S
A B O U T //
OUR TECHNIQUE & EDUCATION Tonya believes that every customer should not only love their brows, but also know how to create the bold looks themselves even when they can’t make it to her studio. Tonya doesn’t just want to create beautiful eyebrows, she wants to make them part of a lifestyle – and now she’s sharing her secrets with colleagues and clients. All members of The BrowGal team and retail partners will be educated on Tonya’s specialized technique to consistently deliver superior results to their customers, so they will walk away with a quality product AND the instruction on how to create their best look with each tool. Thicker, fuller styles that match the trend on the runways from New York to Milan have never been easier to achieve away from the artist’s chair when you shape up with The BrowGal.
HERE ARE THE STEPS TONYA FOLLOWS TO GET AMAZING ARCHES EVERY SINGLE TIME:
1. Brush your brows up to determine their natural shape using the spoolie brush on the back of The BrowGal Eyebrow Pencil
3. Brush through the brows again to blend the color
2. Fill in the shape with your color of The BrowGal Eyebrow Pencil using short strokes to replicate the look of hair
4. Trim the natural shape with The BrowGal Scissors in the direction the hair grows
5. Remove the unwanted hairs with The BrowGal Tweezers in the direction the hair grows
7. Apply The BrowGal Highlighter Pencil slightly below the brow to accentuate your arch
6.Take one last brush through the brow using the spoolie brush
8. Apply The BrowGal Brow Gel to set the shape
A B O U T //
OUR PRODUCTS
A B O U T //
O U R P R O D U C TS
In an effort to share her knowledge and skills, Tonya created The BrowGal collection of premium products to make the most of any arch with quality, usability and longevity. Tonya created hues and blends that match one’s natural coloring, resulting in a diverse mix of unique shades that suit users more effectively than what is currently available in the market. Launched in March 2013 to satisfy the needs of her clientele, Tonya’s product line was a natural next step in teaching people to perfect their own look at home with a personalized grooming technique AND the optimum brow product tools.
PRODUCT HIGHLIGHTS INCLUDE: The BrowGal beauty brand was created by classically trained artist Tonya Crooks and is available in a variety of products, hues and tools for every kind of brow Products and colors have been created by Tonya, and tested by her dedicated clientele and celebrity following Tonya started her product line with the eyebrow pencil because she was taught “ you need to draw before you paint”, and so this is the first step in teaching clients to maintain their own brows at home The BrowGal Eyebrow Pencil is mixed by hand, made with the highest quality lead, cedar wood and metal constructions for repeated usage, durability and precision The product line includes brow support products like The BrowGal Highlighter Pencil and Eyebrow Gel for the optimal brow look The formulas are water and sweat resistant to weather any condition
A B O U T //
O U R P R O D U C TS
BROW PENCILS MSRP: $23 ABOUT THE PRODUCT: 6 unique colors blended and tested by Tonya for 13 years : Black, Espresso, Chocolate, Medium Brown, Taupe, and Blonde. A one-turn sharpener cap made from specially sourced sharpening materials to create a fine lead tip for precision application with hair like strokes. A spoolie brush on the dual end to comb through filled brows and enhance a more natural shape. Made of cedar wood with the highest quality lead. Voted Allure Award Winner “Best of Beauty”, and voted “Best Brows in Los Angeles”.
TIPS & TRICKS When sharpening, always make sure to keep the brush cap on the other end to avoid damaging the brush. Remove end of sharpening cap and tap to clean out sharpener. After applying pencil, use the spoolie brush to soften and blend the color to make sure none of the pigment collects on the hairs for an unnatural look. Use light pressure for creation of hair like strokes.
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O U R P R O D U C TS
HIGHLIGHTER PENCILS MSRP: $20 ABOUT THE PRODUCT: Unique multi-purpose product. Dual ended with two color shades to fit a variety of skin tones. Shimmer end allows you to highlight arches beautifully to accent your well-manicured brows. Matte tip allows you to conceal facial imperfections, cover hair regrowth in-between tweezing and subtly accent the eyebrows.
TIPS & TRICKS Apply the highlighter before you have set your brows with the clear eyebrow gel. Use as a concealer and highlighter for all areas of the face. Apply under the brow bone for extra definition and wearability, first the matte and next the shimmer.
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O U R P R O D U C TS
BROW TWEEZERS MSRP: $28 ABOUT THE PRODUCT: Precision slanted tip. Grabs even the smallest of hairs. An essential component to shape thicker, proportional eyebrows to each person’s unique facial structure. Comfort spring hinge makes for easy/tireless tweezing. Developed and hand made by an Italian knife company. Made with triple pounded stainless steel.
TIPS & TRICKS Do not over tweeze. Do not yank the hair, but slide the tweezers underneath the hair in a pointed/ slanted direction. Remember to remove hair in the direction of the hair growth.
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O U R P R O D U C TS
BROW SCISSORS MSRP: $20 ABOUT THE PRODUCT: Short, sharp blades for precision cutting. Easy to angle. Unique designed infused with artistic sensibility. Stainless steel.
TIPS & TRICKS Use scissors for trimming hairs only. Less is more when it comes to trimming. You can always go back and trim more. Use the spoolie brush to brush up or down depending on the growth of hair and trim minimally with the scissors flush against your skin, in the direction your hair grows.
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O U R P R O D U C TS
EYEBROW GEL MSRP: $20 ABOUT THE PRODUCT: A clear gel that will go over the filler and hold the shape and color of your brow. Medium to firm hold that won’t flake. Made for those who rely on a brow pencil to shade or darken their eyebrows. The gel is water and sweat resistant for the everyday person on the move.
TIPS & TRICKS Apply one coat for a light hold, two coats for a medium hold, and three coats for a firm hold. Apply in the direction of the hair growth. Start at the front of the brow brushing up and outwards through the arch.
A B O U T //
O U R P R O D U C TS
TWEEZER SHARPENER MSRP: $4 ABOUT THE PRODUCT: Best way to bring life back to your tweezers. Easy to follow instructions. Unique design. TIPS & TRICKS Tweezer sharpeners should only be used when tweezers are dull and not working properly. Use to remove make-up, skin, and oil build up. Remove one file from packet. Place the file in between the tweezers starting at the top of the file. In one downward stroke using light pressure, gently slide the tweezers down. Repeat this step 2 times. To finish, remove file and hold tweezers together using one downward stroke move the file along the tweezers slanted tip.
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OUR DISPLAY UNITS
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OUR BROW STUDIO
Our The BrowGal portable brow shaping service station is inspired by the backstage look of a rock and roll tour.
It’s a portable The
BrowGal Brow Studio that can be set up as a permanent brow service fixture or wheeled in and out for events. Trained estheticians offer brow appointments every 20 minutes, giving customers celebrity style brows that fit their own unique facial structure. Brow artists can wax, sculpt, tweeze, and dye eyebrows from this portable Brow Studio.
The BrowGal Brow Studio has the ability to transform any space into a destination for a service which allows for additional revenue and increased product sales, and only requires a single electrical outlet to be completely self-sufficient.
T H A N K YO U ! NOW ENJOY YOUR BEST BROWS EVER, COURTESY OF THE BROWGAL!