THE ASTARA
GRAPHIC STANDARD
ASTARA LOGO IDENTITY The ASTARA brand identity system is designed to reflect the esoteric significance of Astara’s Book of Life Lessons and is dedicated to elevating spiritual consciousness in a contemporary and sophisticated way and to connect with those who seek the light. This system will serve as the cornerstone of a polished and consistent visual brand designed to expand brand recognition among spiritual seekers, current Astarian members and potential new members alike. The heart of the system is the new Astara Logo. The shape and color of the mark was selected as a sophisticated alternative to the former system which was not to the adherence of the original founder’s writings and direct instructions by Master Kuthumi as explained to Earlyne and Robert Chaney: “We were told to choose as our emblem the Seven-pointed Star with the pure white lotus shining in the heart. The lotus represents the unfolded initiate and the seven points of the star represented the seven major Paths to Initiation-Initiation by Earth, Water, Fire, Air, Either, Sound and Light.” Excerpt from Remembering by Earlyne Chaney p. 338
THE LIGHT: From the Heart The heart of the logo emanates a light representing the Astarian White Light and gives movement and life to the star. The placement of the Star containing the Pure White Lotus above the ASTARA words constructs a perfect triangle- an important feature in Astarian teachings. For this reason, when placed together, word and symbol, the spacing is not changeable or adjustable.
EMBLEM AND WORD In certain cases the ASTARA word can be used without the Star emblem and the Star emblem may be used separately where needed as sampled below:
THE FONT: Silk Serif
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ We chose this font because Silk is delicate and legible - but above all, it is sophisticated. Silk serif font is a high-contrast typeface with thin, pointy, heavily bracketed serifs, and ball terminals in the appropriate places, as well as bracketed junctions in various letterforms. The main feature of the typeface is the disconnection between the bowls and the stems. However, the bowl is very close to the stem, creating the illusion of connection. This new period in Astara’s history is dependent on connection of the past with the future to move successfully into the future. This font is perfect for those endeavors.
THE COLOR PALETTE The ultra violet color palette was chosen to compliment the Book of Life Lessons and represents the fact that we are living in a time that requires inventiveness and imagination (The Aquarian Age). 2095 U Pantone color is a purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive ultra violet lights the way to what is yet to come.
COLOR VALUES RGB HEX/HTML CMYK
129 115 176 8173B0 62 65 0 0
LOGO MISUSE Here are samples of misuse of the Astara Logo
Astara Do not distort the logo
Do not modify the logo
Do not change the typeface
Do not change the size or relationship of the Star emblem and the Word
Do not add a shadow to the logo
Do not change the color palette