i st hest udyofsi gnsandsymbol s andhow wedecodet hem t o i nt er pr ett hehi ddenmessage Agr aphi ci maget hatr esembl es aphysi calobj ect
Char l esSander sPi er ce
Fer di nanddeSaur r e Af r enchLi ngui stwho devel opedasemi ot i ct heor y composi ngoft woel ement s: Si gni f i erandSi gni f i ed
ICON
AnAmer i canphi l osepher whodescr i bessemi ot i csasa r el at i onshi pbet weenan: I con,SymbolandI ndex
( 1857
1913)
( 1839
1914)
Acul t ur al l yl ear nedr el at i on
SI GN
SYMBOL
Anunder st andabl ef or m ofcommuni cat i on
SI GNI FI ED
SI GNI FI ER
i ssomet hi ngt hat gi vesmeani ng
DENOTATI ON Whatyousee
CONNOTATI ON
i savi sual orment alconcept
Whatyout hi nk
“ I ceLol l y”
SYNTAGM
Asi ngl eel ementt hat whenal t er ed,canchange t heover al lmeani ngofa sent ence
Cl ub TheWeat herWasNi ce Fun Par k Hor r i bl e Peopl e Qi uet Day Sl ow Ci t y Fast Tr af f i c Bad Bar
PARADI GM
Agr oupofel ement st hatar e i nt er changebl ei nasent ence andst i l lcanpr oducet hesame meani ng
Adi r ectl i nkt ot heobj ect
INDEX