Andy mak research portfolio by Andy Mak

ANDY MAK

REBRANDING HUDDERSFIELD Rebranding Huddersfield Research & Development Portfolio Research portfolio Andy Mak U1351892 FMP THD1374 - 1617

CONTACTS

Mobile: 07879004508 Email - andmak11@hotmail.co.uk

CONTENTS Introduction

3-41

About Huddersfield

42-109

Photography Reference

110-129

Branding

130-147 Accessibility

148-163 Softwares

Concepts

164-175

176-199

Experimentation

Development

200-207

208-217

INTRODU

UCTION

INTRODUCTION For my chosen Final Major Project (FMP), my initial idea will be based around rebranding Huddersfield. The aim of my project will be to advertise the name Huddersfield to other venturers such as international students or audiences that are unaware of the area. The information gathered will be based on opinions and recommendations of other people, a sourced hub of entertainment and things to do for students, from students. This source that I plan to set will be available on platforms such as a website and mobile app, followed by a demonstration motion graphic to introduce it and other branding elements such as social media advertising. With other competitive sources such as Google suggestions and Tripadvisor etc, the main interest towards my brief would be to pin point suggested places and entertainment within Huddersfield based on opinions of other students that have accessed them. Providing the audience that are oblivious about Huddersfield or would require some planning when visiting could be accessed within the platform I set. This information will require in depth research and statistical analysis from the audience in order to form a justified source. When planning a trip, the person would require to research into places that they would like to visit and check out as well as preparing for somewhere to stop by to rest and eat. With the uniqueness of my concept would be to suggest international students with entertainment and dining areas suggested by other people. This concept will be intuitive, simple and unique to the eye for the user. The suggested target audience will be focused around international students as my concept will brief well with assisting in acting as a personal guide and planner for my target audience. With the influence of international students visiting an area that they have no knowledge about, brings life to my concept. With difficulty in accessing the best fine diningâ&#x20AC;&#x2122;s and entertainment recommendations, instead we branch out statistics from other student reviews and sharing a database of knowledge towards the audience to be directed into the right places.

VISION MISSION The Vision The expected outcome of this is to provide a platform that can help students to be able to locate and plan an ordinary outing with the given resources that are provided by other students. Therefore recommendations are easy to pick out and a variation is available for them to choose from.

The Mission The goal is to achieve an accessible platform through a website and mobile access for easy convenience and planning. The resources and information that needs to be gathered will need to be conducted via both qualitative research and quantitative research to analyse what the audience would prefer and enjoy. Once the research has been completed and finalised, the content can then be implemented within the platforms I plan to distuinguish. I would need to reach out to these locations and areas given by the audience and provide a distinctive review and impression for the business or area. This then turns into a selling point to go out and visit these places. Modern society today look for innovative methods to reach out to the audience, my goal is to provide this within a website and mobile platform to be used on the go. Initiating my brand onto this platform will distinguish what I aim to provide and therefore audiences can recognise the purpose of the brief.

THE BENEFITS Whether you are a student or traveller, it is sometimes hard to pinpoint a plan or day trip and even so could take time to distinguish a target. Therefore it is best to design a platform which allows the people to see which places are best to visit recommended by other people. This will allow audiences to choose and plan a daytrip without hassle. Nowadays, there are platforms similar to mine allow more vast broad choices and thus can be troublesome to decide on a place. With the development of my concept, these are taken away and provide information that the public want to know. Huddersfield is not a prominent area to visit, however it is the main aim to make it one. With students across the globe or even locals are bewildered with what goes round Huddersfield that they are unaware of. The making of it sets the scene as to why it can be proven as the best town in the UK to visit. Defining my concept to provide the best of Huddersfield to the audience, it is aimed to help navigate the simpliest requests to the user in aiding to start the journey. With examining what a day trip consists of, the user interface will be an easy process in satisfying the user with information that they would need to know. Instead of browsing through different websites or sources to plan your journey, it will be all integrated onto one platform and therefore the user doesnâ&#x20AC;&#x2122;t have to go through the hassle of researching different sources.

WHAT TO EXPECT

The public want to view information that is beneficial to their well being, it is therefore crucial to examine what the audience would need to see rather than want to see. With different opinionated views, it is hard to determine whether this is true as people have different view points around things. However with the trend of results not being biased, it is fair to say that the place as its fair share of ups and downs. Within a students database, they would like to look for activities to do, a place to grab food and a place to chill on a nice sunny day. Looking at the perspective from a students eyes, these are the key sources to provide when looking for activities to do. With the research I plan to investigate, the information from students of where is the likelihood of a normal day outing will benefit other students in planning aswell. The information will be all integrated onto one hub so therefore so you can access finding the right place to grab a munch aswell as seeing where to go next later on, all in one source. This development allows more flexibility in your habits and reduces less time for you to research during the most stressful moments.

Having the potential to access the process will be available on devices and platforms that students are prominent on. This takes form on mobile devices and internet browsing on the desktop. With the desktop feature, it is more simple and varied that expands on the website that it offers. The app development will be more popularised by the usage the students will be accessing upon. With the existence of smart phones, there is no better way to implement the daily usage of a platform integrated with a hub that can navigate the user to their day outing attires.

WHAT TO EXPECT

1 Whatâ&#x20AC;&#x2122;s On

2 Featured

This shows what events, listings and new opportunities are there available in Huddersfield. This is the most current and present updated page so looking for an acitivty being taken place without knowing, this is the place to look out for.

Defining Huddersfield can be tough, however there are some aspects that make Huddersfield more unique to other towns or cities to visit. Capitalizing these key areas will help promote Huddersfield to be a wow factor to society.

3 Things to do

4 Food & Drinks

The public may be oblivious to what goes round Huddersfield and therefore can miss an opportunity to learn, develop and gather cultural inheritance. Knowing about events being taken place could bring together people with the same interests and further grow.

Dining has been a very decisive category to explore in. This covers quite a lot of positives and negatives. With people having different dietary plans, honest reviews and expectations, this category fills in a lot of unexpected outcomes and could therefore determine the jeopardy of the business.

5 Student Life With the main iconic presence of a University, students will want to look for a fun and memorable experience to enjoy. From the view point of a student, they would want to lavish into a populated and hyped atmosphere, this is the challenge to see where students are populated.

Having categories sets the start of what you want to begin with and explore a variety of options and selections reviewed by other people. The journey then starts to whereever you plan to go and then writes a story from there. With the easy access in searching through a discoverable experience, the aim is to filter off any unneccasary information or sources and integrate the best results reliant for student satisfaction.

IN-DEPTH ANALYSIS Sometimes students find a lack of activities or lose interest in things when they can find an alternative. Upon group planning, it can be frustrating to coorperate and find the right track to some sort of activity and plan to agree on. Including neccessary categories that the user can browse and explore a diversity of activities and options to go with. It is essential for even though Huddersfield may be quite a niche market and area to target and evoke, it is best to ensure the possible satisfaction guarenteed out of the place.

Students are cautious about what they like to eat, espacially considering other people aswell. They would want to know where is the best curry house is or the cheapest pizza place is, all of that is found and acknowledged by other users to share upon the world. On a sunday evening, it may be qiuet and possibly boring, by creating a social atmoshpere to withstand, performing an activity such as a trip or a group activity together which involves teamwork can be explored by â&#x20AC;&#x2DC;things to doâ&#x20AC;&#x2122;. The point of a student is too have fun and relieve stress from all the hard work that is being performed on the side, with the availability of social interaction amongst other students and what can be explored to define a better student experience. With visiting Huddersfield, the audience wants to find out what defines it and whilst researching it can be a hassle, I included the main attractions to visit which defines Huddersfield compared to other cities.

The concept acts upon a guide companion to the user, itâ&#x20AC;&#x2122;ll allow a more easier interface to navigate around different options for them to explore. A more persuasive method would be to include photographs of the option and perhaps some feedback upon it too make it more convincing whilst boosting the awareness of the event.

SOURCES

Tripadvisor

Yelp

Visit Britain

Time Out

FourSquare

Trip Hobo

Wetravel

Lonely Planet

Trip

Inyourpocket

MISSION STATEMENT To help travelers know better, book better and go better.

Connecting people to great local businesses in communities around the world.

The official tourist board for Great Britain, inspiring your travels. Share your Great British stories and pics.

Time Out is the trusted global platform that inspires and enables people to experience the best of the city. If you want to know about food, attractions, art, culture, shopping and nightlife, then Time Out is your social companion. Foursquare helps you find places youâ&#x20AC;&#x2122;ll love, anywhere in the world.

A good vacation comes from a well planned itinerary. Personalise your trip plan

WeTravel is a planning tool that makes organizing group trips easier by setting an itinerary to share with your travelers.

Love travel? Plan and book your perfect trip with expert advice, travel tips, destination information and inspiration from Lonely Planet.

The Trip app helps you find your perfect adventures via personalised recommendations based on your travel style.

To tempt even the most jaded traveller to these less-trodden shores

Each of these competitors all have a different aim and purpose towards their concept that provides the best consumer and user experience formalaty. With a wide range of platforms to use from in getting around certain areas and discovering new places, the rundown is too see which is more worth using and how it could compare itself with my project.

TRIPADVISOR Tripadvisor is the worlds largest travel site which provides travellers reviews and guides of travel related content. They offer advice given from other millions of travlers and a wide variety of travel choices and features to booking tools and price comparisons sites. They average up to 350 million monthly unique users and has reached over 385 million reviews on wide choices of accomodations, restaurants and attractions. It was originally meant to be set up as a B2B business until the travelling community came into ition and thus the business quickly evolved into it.

Tripadvisor is quite a regular visited site from the same participant user because it is a trusted website. The site is local to users around the area and therefore can be familarised with the service it provides. They entrust in using this site for purposes such as travelling and places to visit which is reviewed by other users making it more reliable to use. The majorityof reviews are positive and the average ratings are above 4 out of 5 stars.

The app is very informative in providing the user with the details it needs. The app feels as a personal navigator and advisor to the user and thus can make the day planner quite convincing for their journey. It has a variety of different suggestions and options to choose from ranging from the ordinary stuff such as things to do and restaurants to explore. Although it satisfies the needs for the user to know more about these places, it can sometimes be quite a nuissance to navigate as there is many options to explore and different directories to go through. In having doubts of which places to go, other users have identified and reviewed about the visited destination and therefore can make an informative decision based on other peoples experiences. You could also plan your day trip by scheduling and slotting in the preferred places to visit and act as a guide for your routine. Instead of having to research what or where these places are, Tripadvisor already provides the user with the information such as address, budget and contact etc so there is no need to google search these places as its alreadyarchived onto the app.

Tripadvisors logo signifies the owl image portraying binoculars depicts that as far as the eyes could see which means how the traveller could go beyond further and the colour difference within the eye shows that red is not where the traveller should go and the green eye should choose where to go.

YELP Yelp helps connect people with local businesses in the neighbourhood and serves as a tool in covering the unexpected findings. They provide data about businesses and reviews aswell. Users can browse nearby emporiums in assisting with their daily life such as pharmacy’s and bakerys etc. As with many tools, it provides information of the businesses locations, store information and contact for easy navigation. It is quite useful to the user in searching for their desired needs such as shoe shopping and covers a range of different branches which could be convenient or cost effective to them.

The burst from the Yelp logo came about from the little asterick’s being popped up on someones mind and trying to create a spirit of writing reviews, hence the asterick’s in a circular manner.

Users can use the app in searching for whatever their desires wish for. It connects people to local businesses within the area ranging from restaurants to places of business. Much like Tripadvisor, it offers information about businesses such as shops, pharmacys, book stores etc. However lacks the feel and touch of easy browsing. There is lots of directories to get through in order to reach the end goal and also doesnt provide local attractions. Yelp is mainly a service in assisting daily life and for local people to check for any businesses that they are unaware of or of beneficial significance to them. Another con is that it is not up to date with its information, such as some businesses are closed down and therefore not updated with whether there existence or replacement. It doesnt contain as much reviews or comments than Tripadvisor does as its more of a tool to be used when finding your local shop. A beneficial factor using Yelp is that it covers a range of different franchises that could serve easy convenience to the user, the apps directory mostly navigates towards the food industry however other sources are available to search.

VISIT BRITAIN Visit Britain is known as a tourist board for Great Britain which provide services and information regarding the exploration and heritage culture of the country. A main guide for tourists in defining information about the best of the country has to offer,

It is designed to help promote and develop the visitor economy of Britain, it also hosts other companies such as ‘VisitScotland’ and ‘VisitWales’ as independant sources for the British tourist attraction.

Visit Britain helps tourists and travellers discover the heritage of Britain. This service helps in defining what makes the UK worth visiting, used as a promotional tool, it provides information on leisure lifestyle, in the most prominant destinations of the country. Tourists can discover the historical culture behind UK and featured attractions to indulge in. It covers important aspects that define tourism towards the travellers. Wherever you want to explore, Visit Britain has it covered, in planning a trip to exploring the history of the country and breathtaking areas to check out. Loads of topics are covered in trying out stuff in the UK and what there is to do or what lifestyle choices are occuring. Although all this is quite glamorous, its main disappointment is that it is not incorprated on a hand held device for easy access and on the go travelling. An app would be sufficient to the situation instead of having to use an internet browser to browse as itll be more slower and layouts may be inaccurate. Also since if wants to promote UK more, it only covers information on city locations, so rural destinations or niche places are not registered.

TIMEOUT Time out is a global platform in offering inspiring services and information to bring out the best entertainment and leisure lifestyles around the world. Travellers can discover the best the city has to offer, with a wide range of intake of learning about culture, leisure, attractions and a list of restaurants to explore. They connect brands and businesses to the city for the public to check out, they are your social companions in finding out what extrodinary things are there to do in your area. A travel guide with a list of restaurants, events, arts, culture and things to do for worldwise use, wherever you are.

Timeout has a range of distribution platforms, they have included print magazines and digital, mobile platform and events.

Timeout ensures that you get the best out of the city and discover more than whats around you. The built in app allows users to navigate to the highly recommended leisure practices within the city. In one device, it allows you to discover the city more, revisit your favourite places and experience a new social lifestyle. With searching for the best things to do in your desired city, the Timeout app offers a clean and simple interface for intuitive browsing, most of the interface is iconed populated and simple layout to allow the presentation of the screen a bit less needy. Whichever location you choose, itâ&#x20AC;&#x2122;ll supply recommended choices for you to discover and perhaps, reexperience again.

FOURSQUARE Foursquare allows you to join a community of people who are passionate to seek out and explore new territories within the city around the world. The system allows you to find tips around the world about exploring and also helps find the best places to be in. With the information you provide the app, Foursquare then selects the most recommended solutions from advice, most visited areas and the information received, they provide the information to you where to go nearest to your current location.

The logo acts as a symbol to the brand and can be symbolised as a pin point to show the destination of the personâ&#x20AC;&#x2122;s next experience. If looked closely, it nearly acts as a comical speech bubble as well with the service it provides in giving out tips and advice from other trusted users.

The app provides a very clean and distinctive interface in letting the user be comfortable about searching their priorities. The interface is not cluttered with information and unneccsary features that the user would be puzzled to use. When searching for a desired query, the interface provides a ranking system supplied by other users about the place. This makes it quite reliable and trusted as it has been visited by other people and also adviced from them aswell. It also tracks where you have been previously so you can relive those moments and also have your say on if its recommended. It also allows the flexibility of creating a list to act as a travel guide to your saved places or places you liked. As with all search and discover apps, Foursquare provides the best outcomes to your search filter needs and discovers any nearby places to check out aswell. It provides information regarding the business information, reviews off other visitors and nearby locations of the pinpointed area.

TRIPHOBO Triphobo allows you to plan out your dream holiday and explore vast variety of destinations. You can visualise a step by step day planner by adding attractions, restaurants and site seeing options with the Trip planner. You can use or take inspiration from other travellers that have created their own planners to use. Triphobo makes trip planning easier and on the go to save time consumption, an innovative trip planning platform which saves the hassle from planning months ahead for your holiday and what is happening when the app functions this way all in one source. With every trip made, the way you plan it has the sources of essential information provided for you, that way, you can always feel comfortable in where you go.

The logo in my opinion signifies that the font used represents a tropical environment which implies that you could be in luxury and relxation. The hand carriage shows a traveller wandering around the world and backpacking from place to place on the go.

The app is the database and hub to all travellers that seek exploration and discover new possible attractions that stun the eyes of the audience. You are given the options to plan your own journey, seek out already existing plans or gain inspiration of the things to do in the area that leads towards your holiday. Planning a trip on the app creates a timeline to start off from and then can add activities towards it on a time scheduled basis. You can also book hotels and check nearby locations around the area, the app gives you information about the area.

WETRAVEL Wetravel is a planning tool that creates and plans group activities. You can create a range of different group activities ranging from wedding planning and student planning. You can also join trips aswell hosted by other people organising a trip at a certain destination. Thereâ&#x20AC;&#x2122;s also a method of collecting finance from these trips if youre hosting them yourself, the site implements a booking system where you can check in to the activity and make your way towards them if itâ&#x20AC;&#x2122;s abroad. This is a flexible way of meeting new people with the same mindset, exploring together whilst earning a bit of money.

The squiggly typography makes it a fun and enjoyable approach to the site, making this concept improves the way it is run and that travelling is fun and enjoyable experience.

The site is quite friendly in terms of approaching people together to expand a social circle and participate in group activities with other like minded people. It is straight forward to use and has a simple layout in providing the best information and usage it requires, Mostly dominant in yoga practices and teaching, in participating in these activities, the trip is provided with a booking system and persuasive and informative information about the situation, what youâ&#x20AC;&#x2122;ll gain out of it and living arrangements. It is slow to load when clicking on a directory but it is easily navigatable and has a clean layout when trying to search for something.

LONELY PLANET Lonely Planet acts as a portfolio of travelling goodness, with compelling videography and photography to capture the best experiences around the world, it is the hub of travel wanderers. It contains published travel blogs and guides lead by other travellers. Their youtube channel inspires travellers around the world to visit the destination and provides an introduction to the cause to promote the area. Short videos to attract the consumer in exploring the fine wonders of the country and represented by a travel expert in giving advice and personal experience. City guides are curated by Lonely Planet experts and get tips for travelling confidently and safe.

The logo within Lonely Planet shows a circle encasing the type to suggest higher significance to the word planet to symbolise a planet. In comparison, I would like to base my logo or idea around this concept to therefore imply that my brief is based around Huddersfield only so therefore having a logo or ideal concept that forms around this.

Using the app is like holding a journal entry from other travellers in knowing essential travel information for your destination. It also acts as a dictionary translator to where youâ&#x20AC;&#x2122;re visiting, so therefore you can always feel like a local on your holiday. There are many holiday guides available to browse and download, each containing information about the must see places in the area and useful information you would need to know. When dispensing through categories, a list is provided in supplying the recommended nearby places nearest to your location, when choosing an option, it gives you detailed information about the place aswell as contacts and a nearby hotspots too. Although the guides are handy an all, having to download them is quite hefty for your phone memory and could prove slow to load when not enough usage is being stored on your phone. Although it is quite simple and easy to navigate with not a lot of directories, this app is the best in being your personal journal and travel assistant when going abroad.

TRIP Previously known as Gogobot, Trip helps you start the adventure of with less hassle and making it a fun experience. The purpose is to make planning trips more easier and fun without the trouble. Creating a social platform, this is a Facebook for trips, connecting with other travellers and sharing experiences together. A personal guide to discovering the best restaurants, activities and sightseeing territories that are perfect for you. Browse and receive suggestions on the best dining places beside the beach, coffee breaks or even an event.

A worthy competitor to Tripadvisor, both have a large social community in providing the service as each other. Both have the same aim and have vast amounts of content to browse round and reviewed. Although Tripadvisor is the most popular travel community based service, Trip is making its way up there with its modern community and lively service it provides.

A clean and simple layout that has reached their expected purpose, which is to make trip planning more fun. With its colourful and playful interface, navigating through what you desire is quite easy. Although has intentions as Tripadvisor, Tripâ&#x20AC;&#x2122;s features allow for distinctive navigation to other directories without having the hassle of several taps to get where you want. Using innovative features, the interface suits the well being formalaty to a student. The search feature shows what you want to do at the nearest location around you, but also displays other businesses aswell. Reviews help convince the consumerâ&#x20AC;&#x2122;s thoughts of the place through another persons experience. The feedback can then determine whether it is worthy to check out and also get recomendations. Planning a trip on this app feels fun and lively to my hands, easy navigation allows for a quick search for something to do at little time.

IN YOUR POCKET This hub of travel guides, they distribute all types of city guides from different continents and countries for you to visit. The city guides provide local knowledge around the environment to lead travellers to the most unmissable venues and sights each city has to offer. Travel information such as transport etc is ensured in the guides to make the travellers journey more smoothly and convenient. Offering guides to more than 30 countries around the world to point you to the hotspots of the city.

A portfolio of guides to explore, and also available in a print format to bring a long the way for those that prefer hand copies than digital. This then incase there is no internet access when trying to access the app on your mobile and could take sometime to load. Printed copy will have more flexibility to travel on the go with it, like a map or a book for your holiday.

Starting your journey off by selecting where you want to visit then begins your adventure. A guide to travelling comfortably and experience a holiday curated by expert travellers and writers to guarantee your place at home. The app is very slow when loading the content up and also is very text dominant and not enough imagery to support the findings to influence the consumer of the atmosphere. The layout is not very simplistic and doesnt provide a spacious interface. It feels quite old and dull to the eye and retracts itself from the web application.

ANALYSIS After analysing the competitors in tourist guidance, it is time to analyse and see which one out of them all is the best to use and how it outpaced the competition and also how it was beneficial to the user. I would be looking at the different features and differences that they impose to each other and the pros and cons of using them compared to one another. At best, they impose different purposes to reach the satisfaction for the audience, but they all aim to deliver the intended tuition towards their goal in providing the user with the correct information.

Tripadvisor

Yelp

Foursquare

Here I have selected the top four tourist database guides that was proven beneficial to the user and also intuitive to use. Each of these four have the same goal and type of system in branching out businesses or any other queries the user would be troubledsome to find. Each have their own flaws but also outweigh the benefits for each other, the comparison between them are tough, but only one serves its purpose. I will analyse each of the individual competitors and compare it too one another to give our final result.

Tripadvisor is probably one of the most popular services to ever come across when searching for a tourist related query. It provides the most content as the others, even independent, non listed businesses and also has information on other sources such as hotels, entertainment, parks etc. Yelp is of similar proportion to Tripadvisor. Also containing information related to the search result, however it is not used just as much as Tripadvisor, plus Yelp provides local data within the community so therefore you could search for libraries, pharmacies etc.

Trip Foursquare has the cleanist interface for the user to search for information, although it may not cover just as much data as Tripadvisor and Yelp. Foursquare provides information to the user dependent on recommendations and reviews, so therefore you can visit the destination through someone elses advice. Trip has a fun interface which allows you to not also search for your desired destination but also customize a planner to which you can follow and plan out your day routine.

THE RESULT The battle between the four end results were a tough one to analyse as they were all flawless apps to use when new to an area. However, careful consideration was placed after investigating further within their services and seeing which one would suit best for not only a tourist, but also a local person aswell. To see which one is worth more using frequently due to its high anticipated information rate and content advise, but also the amount of participation it has gone through by other users aswell. These different features such as user participation, content, reliability, interface design, intuitiveness and filter system are key features to be considered when providing a user with information about the local area that youre commuting too or that youre unsure off.

Tripadvisor wins the feature for the analysis. The reason being, as mentioned previously, it has a high usage rate from user participation, and also delivers more content based information than the other apps. Mainly being highly used, the user would normally use this app when discovering something to do or something to eat, but unsure of their decision, so therefore using this app has an affects the outcome and behaviour of the user. It covers a huge range of diversity around wherever you go. Apps such as Timeout for example, only cover cities. Tripadvisor ranks the top of the list due to its content management system, participation of other users and option range. They have managed to cover areas from which you would least expect or visit. Not only that, making it a more realible source to use, with the back up of reviews, star rating and photos from other users that have participated on this journey gives other users a chance to try it out from their eyes aswell. Creating a word of mouth situation.

HUDDER

RSFIELD?

ABOUT HUDDERSFIELD Huddersfield is a town in the metropolitan borough of Kirklees in West Yorkshire. The 11th largest town in the UK, and situated between Leeds and Manchester. Huddersfield is famous for its industrial past and well-known as the birthplace of Labour Prime Minister Harold Wilson and movie star James Mason. Huddersfield is a town known for sport, home to the rugby league team, Huddersfield Giants, founded in 1895, who play in the European Super League and Football League Championship football team Huddersfield Town F.C., founded in 1908. The town is home to the University of Huddersfield and the sixth form colleges Greenhead College, Kirklees College and Huddersfield New College A stylish West Yorkshire urban centre with a big student population and home to Victorian style architecture, Huddersfield is a culture rich city surrounded by the spectacular landscapes of Pennine Yorkshire and the Peak District. Offering a bohemian style base with funky independent shops, a colourful open market,a host of inns serving award-winning real ales, world cuisine restaurants and best Indian restaurants and a selection of best museums and galleries, Huddersfield makes the perfect location for exploring West Yorkshire.

HISTORICAL CONTENT The town grew steadily over the years and the local people found that they could supplement their income with the production of cloth from wool, of which there was no shortage. The industry was based in people’s home’s for hundreds of years, or in small mills next to upland streams. During the Industrial Revolution of the late 18th and 19th centuries, Huddersfield built on its first class reputation for textiles, and increasingly moved to larger mills. Huddersfield was a centre of civil unrest during the Industrial Revolution. In a period where Europe was experiencing frequent wars, where trade had slumped and the crops had failed, many local weavers faced losing their livelihood due to the introduction of machinery in factories. Huddersfield has always been an industrialised town, with nearby villages such as Meltham, Marsden, Colne Valley and Holmfirth recognised as highly regarded suppliers of wool and textiles. Between 1760 and 1840, Huddersfield played a huge part in the Industrial Revolution, where a group of people known as the ‘Luddites’ attacked the local mills due to fear of losing their weaving jobs when machines were first introduced to the factories. Many people lost their lives and smaller villages were often a target due to the lack of supervision within the area. There was a down side to the Industrial Revolution in Huddersfield’s history however, which put a great strain on the political and social spheres. It was at the centre of civil unrest and the Luddite campaign as many local weavers who were in danger of losing their livelihood due to the introduction of machines in factories began to destroy mills and machinery. When the army stationed a platoon in the area to help deal with the movement, the Luddites began to target nearby towns and villages. After a mill owner and prosecutor of Luddites was murdered in Huddersfield in 1812, the government stepped in and crushed the movement. Luddites began sabotaging factories and machinery in response; one of the most notorious attacks was on Cartwright — a Huddersfield mill-owner, who had a reputation for cruelty — and his Rawfolds Mill. In response, Luddites began to focus attacks on nearby towns and villages, which were less well-protected; the largest act of damage that they committed was the destruction of Foster’s Mill at Horbury — a village about 10 miles east of Huddersfield. Huddersfield today has maintained its link to the textile industry, and while the work has declined in this field, many of the surviving companies still produce a large quantity of woollen products. The town is now also home to other manufacturing, creative and media industries for which it is becoming increasingly well known.

Sitting at the head of Colne Valley, Marsden has strong historical associations with the Luddites - textile workers who destroyed the machinery that threatened their jobs. The Huddersfield Narrow Canal brought prosperity to Marsden as a trans-Pennine staging post and at Standedge you will find the highest, longest and deepest canal tunnel in Britain. The surrounding wild moorland and dramatic Peak District Park make the town an excellent base for outdoor pursuits.

HISTORICAL CONTENT Two Prime Ministers have spent part of their childhood in Huddersfield: Harold Wilson and Herbert Asquith. Wilson is commemorated by a statue in front of the railway station. Harold Wilson was born in Huddersfield, attended Royds Hall Grammar School in the 1930s and went on to become Prime Minister. He was the in power from 1964 to 1976 with a four year break in between. He won four general elections as a British Labour Party politician and the main University reception building is now named after him. Whilst quickening economic growth, the industrial revolution caused great social and political strains. Huddersfield was at the centre of the Luddite agitation of 1811/12, when militant skilled workers broke up new textile machinery, and the campaigns of the 1830s and 1840s to limit factory hours and resist the workhouse-based New Poor Law of 1834. A leading figure of both these campaigns, based in Huddersfield, was Richard Oastler, whose name the town commemorates in several ways. Like many northern industrial towns, Huddersfield gained a seat in Parliament for the first time in 1832. In the 19th century and on into the 20th it had a strong Liberal tradition. More recently the Labour Party has been prominent, and holds the seat at present. A son of the town, Sir Harold Wilson, Labour Prime Minister in the 1960s and 1970s, now has a statue to his memory in front of the station, and earlier Prime Ministers Asquith and Baldwin also had Huddersfield connections. Earlier in the 19th century Mechanicsâ&#x20AC;&#x2122; Institutes were founded to provide education for the working man, and these were the forerunners of todayâ&#x20AC;&#x2122;s Kirklees College and Huddersfield University.

HISTORICAL CONTENT Huddersfield is a manufacturing town, despite the University being the largest employer. Historically the town produced woollen textiles. This area of business, along with the chemical and engineering industries that emerged to support the manufacture of textiles, was the basis of the town’s nineteenth and early twentieth century prosperity. The number of people who work in textiles has declined greatly, but the surviving companies produce large quantities of woollen products with little labour. The town is home to textile, chemical and engineering companies, including Brook Motors Ltd founded by Ernest Brook in 1904. That same year Brook Motors Ltd operated 10 factories in Huddersfield, its biggest being Empress Works on St Thomas’s Road, and opened one at Barugh Green, Barnsley. Huddersfield is home to Andrew Jones Pies, a regional award winning pie-maker, where a worker was killed in a gas explosion on 10 April 2009, and Mamas and Papas – a manufacturer and retailer of prams, pushchairs and related items.

CASTLE HILL Huddersfield has an abundance of Victorian architecture. The most conspicuous landmark is the Victoria Tower on Castle Hill. From the tower there are panoramic views of Huddersfield and the surrounding countryside. Overlooking the town, the tower was constructed to mark Queen Victoriaâ&#x20AC;&#x2122;s 60th Jubilee Year. Castle Hill is an ancient monument in Almondbury overlooking Huddersfield in the Metropolitan Borough of Kirklees. The hilltop has been settled for at least 4,000 years. The scheduled monument comprises the remains of a late-Bronze Age or early Iron Age univallate hillfort with a single raised bank, a later Iron Age multivallate hillfort, a 12th-century motte and bailey castle and the site of a deserted medieval village. The hill has been a place of recreation for hundreds of years and the easily discernible remains of past occupation have made it a subject for legend, speculation and scientific study. The first people to visit Castle Hill were probably hunters and gatherers of the Mesolithic age, camping amongst the forests which at that time covered the land. In the Neolithic and Bronze Age, there appears to have been widespread travel or trade along the river valleys connecting the Yorkshire Wolds, the Peak District and the Mersey and Ribble estuaries. Castle Hill remained uninhabited until the early 19th century. Its prominent position made it an ideal site for a warning beacon, as part of a network of such beacons on other prominent hills all over the country, spreading out in lines from the coast. Although often referred to as the Jubilee Tower, the correct name is the Victoria Tower. Designed by Isaac Jones of London, it was built by the firm of Ben Graham and Sons of Folly Hall, using stone from Crosland Hill. It cost ÂŁ3,298, and was 106 feet high, which, added to the height of the hill itself, made the top 1,000 feet above sea level. During the Second World War it was suggested that the tower should be demolished to prevent it from being used as a navigation aid by German bombers. A few bombs were dropped near the tower in 1940 and 1941, but were probably just randomly jettisoned.

PACKHORSE SHOPPING The Packhorse Shopping Centre is located in the heart of Huddersfield, offering visitors a bright and welcoming shopping experience. The centre provides over 40 retail shops on one accessible refurbished covered mall, the primary entrance is located onto pedestrianised King Street, with Marks & Spencer and Boots opposite. The Pack Horse Centre is a covered pedestrianised shopping area constructed over a cobblestone street. Pack horses carried merchandise over pack-horse routes across the Pennines before turnpike roads and railways improved transportation. The pedestrian link passes from Kirkgate, across King Street and along Victoria Lane, by the Shambles, to the Piazza and the distinctive Market Hall at Queensgate, which was built to replace the old Shambles Market Hall in the early 1970s. Next to the Piazza is the Victorian Town Hall and the 1930s Public Library. The Packhorse Centre Huddersfield offers great brands at excellent value, with Peters offering an exciting department store experience with top fashion brands. Famous names including Ann Summers, Patisserie Valerie, Burger King, Carphone Warehouse, Greenwoods, Card Factory, Warren James, & Timpsons together with a host of independent operators. The shopping centre revamp – complete with new signs and logos – will also see the creation of a food court – called the Packhorse Kitchen – on the first floor gallery and former gym space. A balcony will be created for diners to enjoy views over the town centre. The work is being established to revamp Huddersfield’s Packhorse Centre to give it a whole new look. Department store Peters set the ball rolling by leaving its long-time home fronting King Street to occupy the former Argos store and RSPCA charity shop next door at the Kirkgate end of the mall.

UNIVERSITY OF HUDDERSFIELD The University of Huddersfield is a public University located in Huddersfield, West Yorkshire, England. The University’s main campus, Queensgate, is south-east of Huddersfield town centre. Over £100 million has been invested in the campus and its resources over the last 10 years. After £1 million renovation work, the Student Centre was formally opened in November 2007 by Chancellor Sir Patrick Stewart. The centre enables students to access a range of support services (computing, library, careers, welfare support) in a single location. The four floors of the library were refurbished from 2008 to 2009. A £4 million students’ union building was opened in 2005 with a variety of social, leisure and retail facilities. New drama facilities were opened in the refurbished Milton building, in 2005. A Creative Arts Building, designed by Darnton EGS, was completed in 2008. It has a recital hall, electro-acoustic research studio, new art and design studios and live recording facilities. The Queen and the Duke of Edinburgh visited the university in May 2007 to unveil the foundation stone of the new building. A new £16 million business school opened to students in September 2010. The 3M Buckley Innovation Centre opened for business in 2012. A new student learning and leisure facility ‘Student Central’ opened in January 2014. Student Central includes new sports facilities, catering outlets, study and support services. The University covers a range of different courses available to students, these courses partake under: Applied Sciences, Art, Design and Architecture, Computing and Engineering, Education and Professional Development, Business, Human and Health Sciences and Music, Humanities and Media. The Student Union Services include Student Activities – sports clubs and societies and Student Media (RadioHud and T’HUD Magazine); Volunteering – providing opportunities to help support the local community or national charitable organisations; Representation – making sure the Students’ Union is a member-led organisation; the Advice Centre – offers confidential and impartial support on any welfare, financial or academic issues; and the SU Shop – providing day-to-day essentials in the centre of campus for students.

GREENHEAD PARK Greenhead Park is an urban park located 0.5 miles west of the town centre of Huddersfield, West Yorkshire, England. It is one of the largest parks in Huddersfield and was originally opened in 1884. A very prominent park, attracting nearly up to 250,000 visitors each year. It is popular with visitors from all walks of life, including students at lunchtime from the local colleges â&#x20AC;&#x201D; Greenhead College and Kirklees College. The park features tennis courts, a skate park, play area and the last remaining paddling pool in Kirklees. Efforts to make a public park of Huddersfield began more than 15 years before its opening on 27 September 1884. Alderman Thomas Denham, who initially privately leased 15 acres of land from the owners so that the people of Huddersfield could enjoy access to it in 1870. Then, in 1881, the Huddersfield Co-operation made a deal with the Ramsden estate for a purchase of 30 acres of land and that is when initial development began of the park we know today. The annual Caribbean Carnival event has been held in the park each summer for many years, along with many other popular events. In 2009, A ÂŁ5 million restoration project, funded by the Heritage Lottery Fund, began to improve the park, and over the course of the next 2 years the park was transformed into a wonderful place to visit. Existing buildings were fully restored, a new play area created, one of the original lakes reinstated, boundary railings and gates replaced. It was completed in autumn 2012. Throughout the year thereâ&#x20AC;&#x2122;s a range of other, regular events, including parkrun every Saturday morning, Nordic walking on Fridays, and wildlife club.

HUDDERSFIELD TOWN HALL Huddersfield Town Hall was designed by John H. Abbey and built in two stages between 1875 and 1881. The first section opened on 26 June 1878, comprising the Mayorâ&#x20AC;&#x2122;s Parlour, Council Chamber, Reception Room and municipal offices including the Sanitary Inspector, Inspector of Weights and Measures, Medical Officer, Town Clerk, Borough Surveyor and the Rates Office. The second phase opened in October 1881 comprising the Magistratesâ&#x20AC;&#x2122; Court and Concert Hall. The hall seats up to 1,200 people and hosts events ranging from classical to comedy and from choral to community events. This impressive building in the heart of Huddersfield welcomes visitors and locals to its glamorous concerts, events, functions and meetings that aim to capture the audience by surprise. Within Huddersfield Town Hall is a spectacular concert hall which holds up to 1200 people and hosts numerous events ranging from top quality comedians to live music. Huddersfield Town Hall as the ideal setting for weddings, conferences, award ceremonies, meetings, multi cultural events and other celebrations. Many of these rooms have been refurbished offering 21st Century comfort, style and technology in beautiful Victorian surroundings.

PARISH CHURCH St Peterâ&#x20AC;&#x2122;s Church, also known as Huddersfield Parish Church, is a Church of England Parish church in Huddersfield, West Yorkshire. It was built from 1834 to 1836 and designed by James Pigott Pritchett. It is situated on the Kirkgate near Southgate and is adjacent to the town centre, on Byram Street, near the Pack Horse Centre. The architect for the church was James Pigott Pritchett. To keep costs down during construction the bricks used were from the previous church on the site, this meant that repairs were needed overcome the deficient materials. Around 2012, the roof, ceiling and tower were repaired. Other essential repairs were also made, helped by a grant from English Heritage.

STORTHES HALL A psychiatric hospital operated at Storthes Hall between 1904 and 1991. Originally founded as an asylum and known as the Storthes Hall Mental Hospital (1929– 1938) and finally as the Storthes Hall Hospital (1949–1991) In the early part of the 20th century, part of the hospital was devoted to treating shell-shocked World War One soldiers, but most of the patients were ‘pauper lunatics’ who were detained under the Lunacy Act 1890. The hall was also home to women who were locked up for having children out of wedlock. They had to spend the rest of their lives there. They have treated mentally ill patients for 87 years. The area has some private housing, however the University of Huddersfield supplies most of the occupants in a campus, the Storthes Hall Park Student Village. Recent planning permission was granted to a retirement village on the remainder of the hospital site. The site previously provided training facilities to Huddersfield Town FC amongst the astro-turf before their move to the recently developed state of the art Canalside facility off Leeds Road near the John Smith’s Stadium. Storthes Hall Park provides a great home from home experience and is the perfect place for students from all years to stay. Situated in attractive parkland to the south of the town, Storthes Hall Park offers a ensuite standard, ensuite premium, ensuite standard plus and ensuite double (single or shared occupancy) rooms. All bedrooms are in shared flats of 6 - 8 students, each of which has a communal kitchen/dining room – equipped with kitchen utilities. Provided is also 50mb broadband and Wi-Fi throughout, access to an online maintenance system and a 24/7 on-site accommodation team. The Venue, is an on-site bar, and hub for all social activities. The campus also offer a dedicated shuttle bus service which makes travelling to the University and town centre very convenient. However, it’s location means you can enjoy the peace and tranquillity of the beautiful Yorkshire countryside.

JOHN SMITH STADIUM The Kirklees Stadium also known as John Smith’s stadium, due to sponsorship, is a multi-use sports stadium in Huddersfield. Since 1994, it has been the home ground of football club Huddersfield Town and rugby league side Huddersfield Giants. The decision to build a new stadium for Huddersfield Town was made in August 1992. Construction began the following year and it was completed in time for the 1994–95 season, enabling the club to move to its new base after 86 years at Leeds Road. It hosted its first match in August 1994 when Huddersfield Town lost 1–0 to Wycombe Wanderers in Football League Division 2. Other important matches in Rugby League have been held here. Rugby League World Cup matches were held at the stadium in 1995, 2000 and 2013.

BEAUMONT PARK Beaumont Park is a suburb of Huddersfield, in the Metropolitan Borough of Kirklees that is located between Netherton, Crosland Moor and Lockwood. The park was officially opened on 13 October 1883. It was Huddersfield’s first public park and is a fine example of a Victorian park. The park is maintained by Kirklees Council with assistance from a group of volunteers interested in returning the grounds to their former glory, who have instigated many improvements to the park including a new bandstand and water cascades. In 2011 the park was awarded a first ‘Green Flag Award’ by the Environmental charity Keep Britain Tidy organisation and has retained it each subsequent year.

LAWRENCE BATLEY THEATRE The Lawrence Batley Theatre is a theatre in Huddersfield, which offers drama, music, dance and comedy entertainment to the audience. The theatre is named after Lawrence Batley, a local entrepreneur and philanthropist, who founded a nationwide cash and carry chain. The building was originally built in 1819 as a Methodist chapel. The chapel became a mission in 1906 until a decline in numbers saw the mission move out of the building in 1970. The building served for a short time as an arts centre, a squash club, a restaurant and a disco. In 1989 the Kirkless Theatre Trust was given the go ahead to save the building from deterioration and launch Huddersfieldâ&#x20AC;&#x2122;s newest theatre. Building work for the theatre started in September 1992 and took 4 years to complete.

OTHER ATTRACTIONS Byram Arcade is a haven for an independent shopping experience, offering vintage and victorian style products to buy. It is also the town’s oldest victorian arcade. Spread over three floors, the arcade is in the heart of the town centre and home to specialist shops selling from a range of vintage, arts and crafts, gifts and several cafe’s and eateries.

The Tolson museum is based in Ravensknowle park, a Victorian mansion transformed into a museum in memory of two soldiers who were brothers, killed during World War I. Run by Kirklees Council in offering a wide range of exhibits related to the area’s cultural and industrial history. Exhibits of local archaeology, weaving machinery and textiles, and natural history with an extensive collection of stuffed birds occupy the museum galleries.

The Huddersfield Broad Canal runs for 20 miles between Huddersfield and Ashton under Lyne in Greater Manchester and is also Britains longest and highly navigable waterway tunnel. Along the waterway, undergoes Pennine scenery and countryside which give way to historical mills and industries.

Nestling in the midst of the townâ&#x20AC;&#x2122;s Victorian Quarter, Huddersfield market is partly open and partly housed beneath a magnificently restored Victorian cast iron glass roof canopy. Located inside the market is the popular food court offering a range of traditional dishes and well stocked stalls with items ranging from fashion, hardware, household goods, food, and antiques which attract shoppers with the bargains and goods on sale.

The Imperial Arcade is the second popular Victorian arcade located in the heart of Huddersfield. As well as Byram Arcade, Imperial offer a grand selection of vintage fashion, household items and a traditional selection of restaurants to endulge the heritage in.

Standedge Tunnel is Britainâ&#x20AC;&#x2122;s longest, deepest and highest canal tunnel located beneath the beautiful Pennine countryside. Also known as one of the Seven Wonders of Waterways, visitors can explore deep into the tunnel, a family friendly day trip to enjoy with snacks and gardens to grasp. It is over 200 years old and used as a cargoe route to ship wool, coal and horse manure.

Lockwood Viaduct, located in Lockwood, in the Metropolitan Borough of Kirklees. Located on the Penistone Line and a major viaduct, and designed by a civil engineerer John Hawkshaw, formed to build a line between Huddersfield and junction at Penistone. Two viaducts built on the outskirts of Huddersfield on the Lancashire & Yorkshire Railway line to Sheffield. Lockwood is the most unusual having been at the point of a junction with the branch to Meltham.

FOOTBALL Huddersfield Town Football Club is a professional football club based in the town of Huddersfield, West Yorkshire and formed in 1908. The team played in the Championship, the second tier of English football. and has one of the proudest histories of any club in English football. Recognised as one of the most successful English clubs of all time, In 1926, Huddersfield became the first English club to win three successive league titles, a feat which only three other clubs have matched, and none has bettered. They also won the FA Cup in 1922. Nicknamed The Terriers, the club plays in blue and white vertically striped shirts and white shorts. They have played home games at the John Smith’s Stadium since 1994. The stadium replaced Leeds Road, Huddersfield Town’s home since 1908. The current Football League Independent Supporters Survey ranks Huddersfield Town first out of all 72 Clubs at communication with supporters, attracting new fans and creating a matchday experience. Leeds United are considered to be the club’s main rival, with Huddersfield having the better head-to-head record of the two teams. Huddersfield have won 25 of the 61 derbies between the two sides with 17 draws and 19 Leeds wins. Huddersfield’s other local rivals are Bradford City; this is due to both clubs having had roughly the same league status for the last couple of decades and therefore it could be argued that they are closest rivals out of the three West Yorkshire teams. There are smaller rivalries with Barnsley, Roses rivals Oldham Athletic and formerly with near neighbours Halifax Town. Manchester City were also once considered rivals during the time that the two clubs were competing in the old First Division. The club spent over five years debating what colour the kit should be. It ranged from salmon pink to plain white or all-blue to white with blue yoke. Eventually in 1913, the club adopted the blue-and-white jersey that remains to this day.

The club badge is based on the coat of arms of Huddersfield. Town first used a badge on its shirts for the 1920 FA Cup Final based on the local Huddersfield Corporation coat of arms. It appeared again with a Yorkshire Rose for the 1922 FA Cup Final and again for the finals of 1928, 1930 and 1938. The club's main colours (blue and white) are evident throughout the badge both in the mantling and in the shield, in the form of stripes. Two Yorkshire White Roses and Castle Hill form part of the history of the club and the area. Town stuck with the same principal design (blue and white stripes) until 1966, when Scottish manager Tom Johnston introduced all-blue shirts. The next badge did not feature until the 1966â&#x20AC;&#x201C;67 season, when the simple "HTFC" adorned the Town's all-blue shirts. When the club adopted the nickname "The Terriers" for the 1969â&#x20AC;&#x201C;70 season, the blue and white stripes returned and with it a red terrier with the words "The Terriers", just in time for their promotion to the big time, the First Division. The terrier sits on top of the crest with a ball on a blanket of blue and white stripes. The Terriers was introduced to the badge shortly after "The Terriers" was adopted as the nickname and mascot of the club. In 2000, Town changed badge to a circular design, but that was never popular and following a change of board, returned to the heraldic-style badge. The badge was further redeveloped with a small but significant adaptation in February 2005. The club took the decision to remove "A.F.C." from the text leaving only the wording 'Huddersfield Town'. The current board said that this was in keeping with the time and to make merchandise easier to produce and to make slicker looking promotional material.

RUGBY The town was the birthplace of rugby league, and is home to the Huddersfield Giants who play in the Super League, the top division in Europe. The town is home to Huddersfield Underbank Rangers rugby league club, who play in the Rugby League Conference. The main sporting arena is John Smith’s Stadium, home to both the football team and rugby league side. Rugby was first played in the town in 1848 and the Huddersfield Athletic Club, formed in 1864 and played its first rugby game in 1866. In Huddersfield on 29 August 1895, 22 northern clubs met in the George Hotel and voted to secede from the Rugby Football Union and set up the ‘Northern Rugby Football Union’ which became the Rugby Football League in 1922. The Rugby League Heritage Centre is in the basement of the George Hotel. Huddersfield Giants R.L.F.C. are an English professional rugby league club from Huddersfield, West Yorkshire, the birthplace of rugby league, who play in the Super League competition. They play their home games at the John Smith’s Stadium which is shared with Huddersfield Town F.C.. Huddersfield is also one of the original twenty-two rugby clubs that formed the Northern Rugby Football Union in 1895, making them one of the world’s first rugby league teams. They have won 7 Championships and 6 Challenge Cups, but have not won a major trophy since 1962, some 53 years ago. They play in a distinctive strip of a claret shirt with thin gold hoops, claret shorts and claret and gold hooped socks and are currently sponsored by Bond It.Rugby was first played in the town in 1848 and the Huddersfield Athletic Club, the direct progenitors of Huddersfield Giants, formed in 1864, played its first rugby game in 1866. In Huddersfield on 29 August 1895, 22 northern clubs met in the George Hotel and voted to secede from the Rugby Football Union and set up the ‘Northern Rugby Football Union’ which became the Rugby Football League in 1922. The Rugby League Heritage Centre is in the basement of the George Hotel.

ANNUAL EVENTS Huddersfield Festival of Light takes place annually in December, usually in the town centre adjacent to the railway station. The finale is a firework display. The 2007 show was performed by French company Plasticiens Volants, which used large inflatable sea creatures in a parade through the streets as they told the story of ‘Pearl’.

Huddersfield Caribbean Carnival in mid-July, begins with a procession from the Hudawi Cultural Centre in Hillhouse, through the town centre to Greenhead Park where troupes display their costumes on stage. Caribbean food, fairground rides and various stalls and attractions are available. A “young blud” stage presents Hip Hop, UK garage, RnB and bassline.

The Huddersfield Literature Festival is held annually on March in the town, and features author events, creative writing classes and poetry nights, and sometimes creative writing competitions. Supporting and showcasing established and emerging writers, side by side. The festival is passionate about the reading experience, offering new events for adults, children and, readers’ groups. It provides a platform to promote new work and the opportunity to attend creative workshops. The festival is organised in association with the English department of the University of Huddersfield.

A 4-day festival comprising of food and drink in the heart of Yorkshire. Real-ale, workshops, demonstrations and live music. This huge festival attracts thousands of visitors over 4 days. The public can endure heritage, real-ale, even ghost trails around the town centre, and take part in workshops. Watch cooking demonstrations, or sit back and listen to live music whilst eating delicatesies around the world.

Huddersfield Pride originated as an idea from a few passionate people in Kirklees. They went on to develop a committee, in cooperation with the rainbow tree foundation. An opportunity to make a real difference, and celebrate individuality throughout Kirklees. Promoting equality and diversity in all aspects and improve education to eliminate discrimination against the LGBT community and celebrate LGBT lives.

THE AREA Within Huddersfield, there are different districts to which what makes Huddersfield special. The postcode districts cover particular areas for which we can identify. The areas highlighted in blue are prominent areas with rich history to be explored back in the 19th century. HD1 - Huddersfield Town Centre, Hillhouse, Lockwood, Marsh, Paddock. HD2 - Birkby, Brackenhall, Bradley, Deighton, Fartown, Fixby, Sheepridge. HD3 - Lindley, Longwood, Marsh, Milnsbridge, Oakes, Outlane, Quarmby, Paddock, Salendine Nook, Scammonden, HD4 - Berry Brow, Cowlersley, Crosland Moor, Farnley Tyas, Netherton, Newsome, Lowerhouses, Stocksmoor. HD5 - Almondbury, Dalton, Kirkheaton, Moldgreen, Rawthorpe, Waterloo. HD6 - Bailiff Bridge, Brighouse, Clifton, Rastrick, HD7 - Golcar, Linthwaite, Marsden, Scapegoat Hill, Slaithwaite. HD8 - Clayton West, Denby Dale, Emley, Fenay Bridge, Kirkburton, Lepton, Scissett, Shelley, Shepley, Skelmanthorpe HD9 - Birdsedge, Brockholes, Hepworth, Holme, Holmfirth, Honley, Meltham, Scholes, Upperthong, Wooldale.

LOCAL GUIDANCE With a range of different ways to access an adventure planner like guide, Local guides across Huddersfield have planned to make a trip for both locals and tourists enjoy the heritage of Huddersfield. Although apps such as Tripadvisor and Yelp are helpful to the user in covering more ground, some information, such as the history and famous landmarks arnt covered either. Thats why these local guides provided by the council and the town have come to benefit and promote the area a bit more. Here are some of the local sites that would be discovered and used aimed at Huddersfield: Yorkshire.com provides information of famous heritage landmarks to explore around Yorkshire, espacially Huddersfield. Listed in different categories for the user to be able to navigate easily. Each labelled listing has information about the place, opening times and a directory to the business.

As one of the leading news distributors, local to the civilians of Huddersfield, they can access any news and occurances happening within the premises of the town. They are able to view upcoming events, news about the town, interesting guides and tours of the place and lifestyle choices.

Virtual Tourist is more of a user drived interface, they gather data from the most visited clicks to pop up onto your interface. Therefore promoting the area of most visited that a normal tourist would visit to you.

Discover Huddersfield is the most popular service to help the locals and the community of Huddersfield to highlight the magnificent history, beauty and heritage the town has to offer. Led by authorities from the Kirklees council and University, the help desk is posted up within the train station for the public to view.

The University also provides guides and useful advice for students, mainly for international students. Covered is different accomodation information, facilities and outdoor activities to do to help provide a social impact to the students.

Kirklees is another popular site in providing information about Yorkshire, By looking at Huddersfield, they have provided PDF files for where would be a suitable tourist spot as well as educating the audience about the heritage of the town.

LOCAL GUIDANCE Although covering the main sites to look for when visiting the town, there are some sites out there that cover a good activity guide for users to visit and check out, some independent business listings that may not have appeared on the main sites, advice on how and what to do there, and also information on where to get the best out of your visit.

Visit England is a national site to check out different areas around England. Huddersfield unfortunately is not a prominent place to be assessed on. However they have provided some activities for the tourist to check out.

Britinfo helps provide information of whatever category dependant on your search filter. Not very displayed well in attracting the public and looks cheap. Although listing a substantial amount of businesses, it is displayed in a format that looks tacky. No effort has been put into the site and doesnt really appeal in continuing on to visit the domain.

Huddersfield information online is quite a niche site to check out. Displaying the simpleset information that you need such as information of the town, main attractions and entertainment.

Piqniq is more of an independent listing, contained on it, is a list of different activity businesses that you probably never even heard of or even existed in the premises. Not listing common places such as Nandos etc, the site lists places where you can do day to day activities.

Visual tourist helps the user in searching for business listings across Huddersfield. In engaging and assisting to the shoppers needs, this site helps in getting across the best and selected listings for your journey in Huddersfield.

TOURISM ECONOMY

With the introduction to tourism to the UK, people from different parts of the world are eager to explore and perhaps live in the UK. With the rich culture that the British have developed of the eras, a diverse of history and landmark territory can be explored. The beneficial factors of tourism are the economic and socio cultural areas, it can provide jobs towards the community such as tour guides and travel packages. Tourism guidance and advice allows the traveller to proceed forward to their desired destination for pleasure and leisure matters. The country or continent must find values of there area in attracting, accomodat-

ing and attracting tourists and being able to operate tours to accomodate for them. Tourism branches out internationally or within the premises of the travellers country, international tourism has both incoming and outgoing implications on a countryâ&#x20AC;&#x2122;s balance of payments. Nowadays, tourism is a major source of income for many countries, and affects the economy of both the source and host countries. Tourism helps the services such as buses and local shops around the neighbourhood become more known and used, tourists mainly travel to come see the scenery and wildlife, so there is pressure to conserve habitats and wildlife. UK ranks number 8 with the most visited country internationally, with United States and China ranking in top 5. Maintaining these visits will help generate local income towards payment for goods and services needed by tourists to help make their adventure and tour more lively. This can help open up to job opportunities which could help to lead these types of services in getting them there, a means of transportation and accomodations can be arranged and convinced with the help of tourists. Entertainment and leisure services will need to be nearby to attract shoppers and goods to be bought. Sometimes, this can lead to a negative impact, with the occurance of the amount of visitors exceeding a greater amount than the environments ability to cope with the visitor volume. The consequences of exceeding the environmental capacity could strain on resources to help keep visitors happy and refreshed. Unchecked tourism development could lead to the environment being unpleasant to the eye, such as pollution and waste being left about on the main areas. This then could have an effect in the vision and thoughts of revisiting again.

TOURISM ECONOMY Making the right decisions and planning ahead can have a profound impact in the way tourism products and services are operated and advertised. Consumer presence will force businesses to adapt to meet the needs of a more conscientious traveller. Starting out, a trip involves planning and research into what youâ&#x20AC;&#x2122;re planning to go and do aswell as making your way back. Checking reviews and perhaps the services the destination can provide will make it a more soothing trip. A bit of research will assist in selecting suppliers, businesses and destinations that meet your values and environmental expectation. Some people have a clear picture of where they would like to go, however have no clue on what sort of transport arrangements can be made. Planning how to get there, accomodation arrangements, and what to do there is all part of the process. This could be international or local planning. Picking what fits your personal preference and a desired destination will provide a more fulfilling travel experience.

ACKNOWLEDGEMENTS After describing the brief in detail, I decided to venture out in the town and within University campus to try discover what kind of prospectuses and useful guides that I can have a read on and how they manage to persuade students or even the public of their mission in coming to the University and town I managed to stumble across different tourist attraction sites and areas that the person would first collide with in getting provided with information about Huddersfield, such as the train station. I gathered different leaflets, booklets, guides, magazines and prospectuses not only just aiming at Huddersfield, but also the University and around Yorkshire. I gathered these because I wanted to get some insight of how these manual booklets manage to use them as a promotional scheme and a knowledge database towards the audience of describing the pros of this town. Mostly gathered within the train station as the first departure and monument when arriving in Huddersfield, the first glimpse to attract the public is to display or advertise their services via a stand filled with leaflets and guides to educate the public. I also wanted to absorb the visual language that they have used to portray the important information about the area and how they translated that into different parts of information that looks neccessary to the students viewpoint. Gathering ones about Huddersfield gave me some knowledge and insight towards what information is provided and how it is portrayed in a nice layout. Whereas the ones about Yorkshire and University, although relevant, however aiming at towards a different circumstance, it was good to intake how they managed to share information that looks very descriptive and persuasive to the eye about the pros of the area. My intention was to check out the layout and how they translate their services towards a little leaflet and having to consider what sort of information is neccessary for them. I was also educated about the different parts of Huddersfield that I was unaware of and passionate about travelling and getting to discover things, I wanted to harness the knowledge provided by each of these leaflets to be selective in what I want to display and publish as a service.

This family farm day out brochure that I have gathered caught my eye as the main key phrase was ‘Family Day Out’. Having considered this type of area, and proned to target children of a young age, the leaflet within is very graphical and inspiring in visually displaying the type of atmosphere it is trying to provide and uses cartoony graphics and visuals to attract family type audiences. This sort of display is generally is what I would like to approach, looking at it seems like a fun and enjoyable experience to behold and seems to do the intention of attracting children. The leaflet acts as a guide and folds out into a map of the area to match with a theme park territory.

This leaflet’s front cover is short and simple and gets straight to the point of the message, which made me want to have a look at what’s to offer. The booklet is very descriptive and text dominated and has the innocent vibe of illustrations to support the friendly atmosphere of the area and provides short narratives towards activities within the area.

Although this leaflet didnâ&#x20AC;&#x2122;t really catch my eye and attention due to its layout and display of visuals on it, it was however, quite relevant to Huddersfield and therefore could gather some intel about that particular district. The leaflet itself is quite old fashioned and traditional towards the service, the target audience it seems is particularly aimed towards locals and seniors. Folded out displays a map showing the radius within Huddersfield Narror Canal. The content inside it is quite spread out and very cluttered together. Although it portrays a good representation of the area and the surroundings so therefore the public can expect what is nearby.

Aimed at a different location in West Yorkshire, it still serves the same purpose as it would in promoting Huddersfield. This Discover brochure is targetted at promoting York and showcasing services and activities in York that are suitable for adults that are looking for workshops or leisure art activities. When reading past it, it feels like a little trip advisor in my hand, displaying different events, backed up with icons to show the subject and having information relevant to people that are interested in it. This booklet is suitable towards adults or any audience that are interested in participating in these extra cirricular activities as a way to relax.

Huddersfield heritage is something I wanted to pick up, so therefore I can not only educate the audience but myself about the townâ&#x20AC;&#x2122;s history. When opening it up, it is displayed like a guideline however not showing about step by steps, but listing about different monuments and sacred history about the town. The layout itself is old fashioned and traditional and reviewed previously on the Huddersfield Narrow Canal leaflet, it is cluttered and doesnâ&#x20AC;&#x2122;t have good seperaters in displaying information out. I feel a bit disappointed in the layout of it, as a main brochure in educating about the history of the town, it would be beneficial if the appearance was a little what attractive in therefore reading on. I find it quite cheap and lacking the consideration in crafting this as an educational system.

Lonely Planet as previously reviewed before on competitors have published a pocket sized guide book for students covering from student life to things to look out for. As a main source of tourism service, this booklet demonstrates the traits of student life and acts as a handyman in getting around and having cravings being satisfied.

The University have published a booklet dedicating about student experience, University campus information and essentials towards student preparation and consideration. Founded in reception, aiming at towards open days when other prospects enter throught the main building and could therefore bypass towards a University guidebook. This book shows all the information needed neccessary to find more information and feedback regarding the University as well as provide useful advice and guidance towards student life. An essential pick, I wanted to acknowledge what sort of information, layout designs and how persuasive the information was. As a current student, this booklet reminded me of the first days of when I started at University and this booklet gave me more insight looking forward to the University.

This could be located at reception, possibly the first building or area that a new student would enter in locatin a particular area so therefore marketing the situation at hand of how to advertise the booklet a bit more. The booklet itself is quite bright in attracting the important information regarding the University prospects and brightens up the student atmosphere.

Visit Huddersfield is another iconic service provider in tourism estate. Provided by the Kirklees council, this magazine initiates the concept of branching as much of Huddersfield towards the audience. Literally listing the possibilities and benefits of visiting to this town, they have a clean and dedicated layout in getting an adventure started. Listing about the current and past occurences, cultural and heritage information and cirrucular activities for all age groups and target audiences. A magazine is something that wonâ&#x20AC;&#x2122;t disappoint, as it is filled with information that related towards visiting Huddersfield and hypes up the area. The magazine expresses the Huddersfield lifestyle and culture developed through advancements of exploring the rural areas and venturing out to collectively pick out the best activities and attractions available in Huddersfield.

Welcome to Yorkshire is a dedicated Yorkshire service in providing services and advice/ deals within the Yorkshire county. Huddersfield is part of this transit, this leaflet is a discount voucher leaflet which provides discount vouchers on selected services and activities found within the Yorkshire area. This then translates to an incentive to persuade people to travel to different areas and possibly could therefore use any voucher of their liking to participate within the activity. A technique in promoting an area or even a place is too correspond towards the consumer in their needs, this could mount to discounts or something that they want to see or hear. As an opportunity to visit and take part in an activity from the regular retail price, this is a chance to spread word over different parts of Yorkshire.

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Booklets such as this innovative and career advice service is something that would attract the consumers eye and answering their queries and discovering more answers about that topic of interest. Although not relevant towards Huddersfield, I just wanted to point out that this kind of method of attracting the audience with information and guidance such as this is something that I want to come across and implement within my final outcome. Students set their life up and following up on that is their career and future, which this booklet could interact upon.

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Much similar towards the Visit Huddersfield magazine, this one delivers the same aspect, however aimed towards Barnsley. When reading this, it was quite informative towards the activities and leisure lifestyle within the premises. This booklet makes me want to visit barnsley due to how beautifully portrayed it is. The professionalism dedicated to creating and publishing this booklet makes it more motivating in visiting the area. The simplistic layout they have devised makes it intersting to read and follows a simple structure so therefore information is spread out and evenly readable. Graphical content is considered to make it less formal but also visually aid the layout. The colours used fit very well towards the aesthetic vintage feel that they aim ti display.

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Also found at reception, this postgraduate booklet adds another concept towards pursuading students to consider Huddersfield. The University doesnâ&#x20AC;&#x2122;t just post stuff that just regards them in high respect, when students apply for University, they also want to consider and think about the area that they are living in as they will undergo a lifestyle throughout their University course. The layout implemented is quite graphical in terms of continuoesly attracting the reader and shows prospects of the environment of Huddersfield so therefore you could expect good results and unbiased information. This booklet ensures the guaranteed suitability that the student would get and the satisfaction provided in the information provided in making them consider about Huddersfield.

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Discover Huddersfield as previously mentioned before during my research about local guidance, the business is local towards providing tourist services and advice about Huddersfield to the audience and locals. Volunteers are stationed within the railway station from Discover Huddersfield, surrounded within their stall are a varied range of different brochures, leaflets, pamplets, guides, posters etc. This handpocket guidebooks from Discover Huddersfield distribute an activity to the public. Depending on the occasion or habit, these booklets are aimed to keep the person on their feet. By proposing the idea of a trail - a walk towards designated locations specific to the occasion/topic. They have published different trails for the person to try out and the trail leads towards attractions and businesses relating towards the event topic. For example, if picking up the Historic Building trail, you would be shown a map and a little coordinated trail is formed advised to follow to be familiar towards the historic buildings suggested by the event.

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These booklets are very useful in getting people to follow a certain trail dependant on the event so therefore they are able to explore and discover intentionally. These guides are advised to make the person proned towards the attractions it suggest. The map details and coded of what direction and route you should take, so therefore making it easier for the adventure to begin. They have published quite a variety of trails and is no confusion in following them. I find this concept quite interesting, as instead of looking for places to go, Discover Huddersfield allows you to follow their suggestions according through their advice. It is quite detailed and shows information and imagery of that location that youre going to collide with. The best thing is to consider the map, so therefore you canâ&#x20AC;&#x2122;t get lost and if followed, can route you towards each and every place they have listed. I think looking at them, is very easy to follow and educational.

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PHOTOGR

RAPHERS

PHOTOGRAPHERS As a means to capture the maginificent viewing points of Huddersfield, photography is one of the main aspects in achieving the best out of the town. With the inspiration and influence shots of other photographers, it will inspire me to come up with shots that will define Huddersfield and with resillient effect. A series of day and night shots will be performed in capturing the scenery of the town, no matter what time of day it is. Researching and defining what type of styles and techniques to use in order to achieve this, a list of photographers have been conducted in expressing what I tend to achieve out of my style of shots and to bring a prosperous amount of effort in them.

A picture defines and expresses a thousand words, with this mindset in check, I will try to aim for a positive outcome when taken upon my photos. Mainly influenced and seeked upon the most intruiged and interesting types of photos from the platform â&#x20AC;&#x2DC;Instagramâ&#x20AC;&#x2122; a hub for image sharing and portfolio showcasing, many of my influences will have come from this platform and I tend to build upon these skills from their source. Another point is featuring the right form of editting method to enhance the image and to bring out the hidden colours out of it to make it more impactful. Editing filters and presets will help in bringing out the most dullest shots or angle into a more formal and impactful expression defined by the photographer.

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Although there are many photographers and different types of shots out there, it is best to explore the certain types of style and topic towards my FMP in order to filter between what I want to achieve. In order to determine what I need to identify within my shots, I need to explore what would capture the landscapes and special parts of Huddersfield. I aim to achieve landscape shots, architecture shots as Huddersfield is dominant with Victorian styled buildings and also some close ups shots of famous landmarks to capture the heritage of Huddersfield.

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THE LENS BIBLE The Lens Bible is a popular global photo distributor which helps other photographers get recognised by other followers by them. They tend to capture and showcase the best shots provided by them to capture different scenarios and highlight best editting techniques. Mostly capturing around the world environmental shots, The Lens Bible will help deminish the best editing and photographic techniques that will help assist towards my brief. With different scenario backgrounds and setting the temperature right in different circumstances, the photos help bring out the essence of the individual shot and make the shot come alive in front of your eyes. With having researched deep into their portfolio, gathering different shot types and scenes will help make my Huddersfield shots a bit more lively. Using a similar style and tonage like theirs as a response will make Huddersfield a magnificent place to enjoy.

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INSIGHTING Insightings portfolio captures greyscale architecture style photography and devastate landmarks to the core to bring a rendered look a like to your eyes. Making architecture look dominant, Huddersfield is known for having rich Victorian style architecture, with this type of style and editing in mind, it could really bring out Huddersfieldâ&#x20AC;&#x2122;s culture to a whole new level. Using the scenes of light as a tool to bounce the architecture styles up, this creates a glossy and delicant mood towards the photo, as if youre looking at a bathroom showroom. A simplistic urban photography atmoshpere could impliment towards Huddersfieldâ&#x20AC;&#x2122;s town metropolis. Bringing out Kingsgate and Johns Smith Stadium in capturing the certain parts of the buildings will dominate the urban environment.

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HUDEXAMINER Hudexaminer is the main and the most active portfolio local towards Huddersfield photography. Showcasing towards different landmarks, environmental shots and stuff around Huddersfield makes it persuasive not to visit. With this as a main competitor as a style and aiming towards Huddersfield, my task would be to capture images and areas that would best define Huddersfield (mentioned previously on landmarks and architecture) and create some urban style photos.

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FURSTY Aswell as capturing the town area, Huddersfield has an abundance of parks, fields and nature filled environments. Although the town is worth visiting, we canâ&#x20AC;&#x2122;t forget about the nature that surrounds Huddersfield and what makes it an intersection between Manchester and Leeds. With its dominance of parks and pond filled scenery and farms, the editing style that Fursty brings out unleashes the wild nature behind there photographs. Creating a nature filled playground to explore and a dark adventure about to unfold, with this type of source, I aim to create the rural habitat of Huddersfield into something worth keeping an eye out. With areas such as Greenhead park, Castle Hill, Storthes and Viaducts, the nature filled areas such as those, will uprise the importance that mother nature has to offer instead of relying on a modern society we live in. Society doesnâ&#x20AC;&#x2122;t notice and concetrate on the world we live in before we were privileged with technology and modernised living and therefore bringing back nature will remind people of the significant importance of what the earth has to provide.

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EARTHPIX Earthpix has a stunning collection of around the globe images. With the importance of sunshine and daylight scenery, makes the images more stunning and happy to look forward too. With this in mind, itll bring more of a happy mood towards the viewer, and therefore can expect a fascinating collection of Huddersfield photos. The style they aim for is similar to travel agent advertisement. With a shiny and bright environment to look forward to to highlight the beautiful scenery the destination has to offer is a persuasion method, capturing an environmental shot in capturing what the city, or town or the country has to offer. Making Huddersfield similiar to this style will help in creating awareness and upbringing most of what Huddersfield has to offer. Making Huddersfield a holiday resort to travel to is a challenging task. However, Huddersfield does have an abundant range of places to visit and capturing these images under the sun to make it more resortful and safe to travel too.

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ONTHERE Stunning architecture captured to show the distinctive texture and man made master pieces, highlighting the importance of these stunning landmarks that the country has to offer but showing the perspective of themreally highlights the dominant presence of the buildings. With taking the streets as a playground, they use it as an entrance towards approaching these remarkable landmarks to act as a final destination. With the solidifying use of enhancing the colour of the texture and materials used to established the architecture, creating a fortress like title and atmoshpere towards the image. Using wide angle shots to help the landmark more surrounded, and to express and capture the environment around it, making it more populated. Aiming towards notorious landmarks such as Castle Hill and Kingsgate in making them more dominant as well as including the environment and weather forecast to act upon the circumstance.

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RYAN MILLIER Ryan Millier, much like the other freelance photographers out there, is an urban photographer, capturing the streets, and utlizing the environment as a playground. The way these photos are made into urban photographic styles is that by differietating the tone and exposure in these photos to make them look quite futuristic but also in some sort of street themed style backed up with the lighting and dusk. I want to take this as an example to explore the streets of Huddersfield more diversely, although it may look boring, however the most boring images can be turned into something more imaginative and appealing. With the deep exploration of some independant niche bars located in back alleys or on the corner of the streets will help show its independence and uplift the dynamic location of it. Capturing independent and quite old arcades will help unleash the urban territory of the area. Empire arcade located near the train station for example, editted and photographed correctly can make it look like some old abondoned place yet to be explored.

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INITAL THOUGHTS After looking into different instagram and photographers portfolios, the portfolios I have collected help compliment my initial imagination towards the images I tend to capture and bring a whole new universe to the table. The portfolios collected thrive in the sort of similarity and actions that I want to fulfill. In taking it as an example, these types of portfolios as an inspiration and guidance towards my aims will make Huddersfield a distinctive place to visit. A collection of both nature resillient portfolios and urban collectives are a stunning image in capturing Huddersfield by the eye. These types of styles will define the streets of the town to make them look more dark and abandoned. The bright touristy look will make the Huddersfield destination more appealing to travel to as you can expect it to be more safe and reliable to travel too.

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A series of night photography and some wide angle shots will make the atmosphere and environment more resillient to look at. Creating a more field of depth to gaze upon the surroundings and the night photography will highlight the nightlife and what Huddesfield look like at night. The views at night are a bit more mesmerising than during the day. During the day, Huddersfield would appear more lively and dense, using Earthpics as an example portfolio, using the sky and sunshine light could highlight and brighten the mood for the town a bit more and consider the landscape and texture of the architecture. Wheras during night time, it would solely rely on controlling the lighting balance and making it look urban.

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BRAN

NDING

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BRANDING Branding is a way of defining a business to suit your style of purpose towards your marketing plan and audience. The brand must have a aesthetic feel look and sound to it, and a personal identity embodied by it. The benefits that a strategically defined brand can bring is similar to when people fall in love with something. When your customers connect emotively, they share the same values and beliefs of a brand, therefore you can expect a lead to higher sales margins and brand differentiation. It also leads to loyalty, advocacy and gives an advantage against your competitors as you are not driven through sales to collect customers. Having a brand is a great asset, besides it being a logo, an identity and design scheme, it is the businesses customerâ&#x20AC;&#x2122;s total experience of the place. The service that the business offers, is a way of expressing how the brand moves and works with. The logo is a bade of trust that will seperate and help make you more differientated towards other brands. Brand loyalty is essential towards gaining a good reputation, the customer should expect the promised service and products provided by the business. To develop your brand, the business must understand what the core values of the business are, what their mission statement is and how they would differ from other competitors. Building a brand is like thinking of it as a person, many people have different personalities and a purpose/mission to adapt to different situations. Brand comminucation is simply trying to translate what you would like to give to the customer for them to hear and have a reputation towards them. Being honest and true towards customerâ&#x20AC;&#x2122;s can develop a meaning of trust and reputation towards your brand and could lead to a regular. Having a different sort of distinctive identity towards your competitors will drive an independent establishment to capture the audience off guard. By thinking original and not trying to copy or blend with the trend, having a different plan towards your goals will help engage in your audience coming to you.

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THE NAME Naming a brand is a key importance in order to get your brand recognised. It is not an essential part towards the visual design process of brand identity, but should still be considered. The business name shouldnâ&#x20AC;&#x2122;t just only sound right and easy to pronounce, it needs to feel and look right, fit for the purpose of the business. A poor name could eliminate the purpose of a visual brand identity. The customerâ&#x20AC;&#x2122;s first instinct about a business, is the name. Creating the right first impression is essential. Inspiration for a business name can come from different places, some business names are playful and some are functional. Having a successful name could project a strong image in the minds of the customer. However, the wrong name can project an unclear identity about the business, whereas a strong name can accelerate brand awareness. When considering the name, I would need to consider towards my target market, dependant on that, will it be functional or creative. The name should convey a message towards the purpose of the business, something easily recognisable but have a distinctive unique name towards it. The name should be able to differentiate from other competitors to avoid clash. The name should help define and purposely approach the attention of the audience so they get the memo of what I try to aim for.

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THE TAGLINE A tagline or a slogan to any business is a catchphrase or a small set of words used to identify a product or company. A mini statement to your goals as a brand, the tagline helps define a logo. The logo is a visual representation of a brand whereas the slogan is a audible representation of a brand. Both of which grab the consumers attention and plus simple to understand. The key brand message of a tagline, is to attract the attention of the consumers, a short phrase which will be more recognisable and memorable to their minds if the advertisements and logo doesnâ&#x20AC;&#x2122;t affect them. The tagline states the purpose and mission briefing that the company wants to set for. A good tagline is memorable and quick to be recognised, it has to be catchy and a few words to make a heavy advertisement impactful. It makes the companyâ&#x20AC;&#x2122;s benefits clear to the audience. It brings about positive feelings towards the brand, the slogan could have a psychological state of mind impact towards the individual, encouraging and having a sense of trust towards the brand over the benefits and services it provides. Taglines come in a variety of different forms, whether it be upbringing the audience and encouraging them of something or simply a fun wordplay. The tagline can be used in marketing materials and advertising, to reinforce the audienceâ&#x20AC;&#x2122;s memory aswell as the brand name itself. Some businesses replace their taglines annually to come up with different mission statements. Taglines can have an effect in the services or products the brand is offering, this could encourage and define the service even more and feeling trusted towards it. It is usually inspiring to attract the consumer more of the brand. Taglines alone could have more of an impact than the brand name and represent the brand. They accompany brand names convey the essence and position of the organisation. Impactful taglines are original, bold, and use powerful words and not state the obvious, they are emotional and stand for something. The right tagline should use language only the brand can identify with and defend off against other competitors.

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THE COLOUR Having an understanding of the psychology of colours is vital to bringing an effective brand identity. My brand has to capture the attention of the audience, but aswell as define and selectively choosing the correct colour to upbring emotion towards my brand. Colours convey certain messages which depict what the brand says. Colours have a massive participation in the role of brand recognition and brand loyalty. They influence the consumers emotions and distinguish between competing brands. Picking specific colours carefully can define the logoâ&#x20AC;&#x2122;s certain elements. As well as colours, another thing to consider is the tone and the use of it on different platforms as well, it needs to be consistent and not repetitive. Choosing certain colours will tell the audience about the brand, for example, red brings about danger, love, aggression, energy. Picking the right colour that clearly states the mission statement of a company and brand visually. The logo will be the first thing a consumer will clearly identify and come into contact with. To get a maximum impact of colour coded messages, one colour shall be considered for the logo rather than depicting a sense of two emotions onto it. Multi coloured logos can go a long way, however my logo does not require to convey that many messages and rather keep it short and simple. Normally, when developing and considering the colour for the logo, it shouldnt be your favourite colour but much rather what the company wants to convey and serve as a purpose. Researching on the same category of the provided service will help connote what brands are looking for and what they aim to convey. Having a colour that conveys your brand will make it more understandable for the consumers to tell what the brands intentions are. For example, a nature reserve would use green as it depicts nature and environmental friendly mood and not use purple as it depicts magic and royalty. A brand doesnâ&#x20AC;&#x2122;t want to give the wrong impression to the consumer and therefore feel misjudgded on what you intend to set.

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THE TYPOGRAPHY Selecting the appropriate typography style has a major concern over the visual brand identity. The appearance of the font will define characteristics over significant influence of peopleâ&#x20AC;&#x2122;s purchasing habits. Choosing your typography will set the theme over the course of your brand identity. Consideration for your typography will set the mood for your entire brand business. For example, a business wouldnâ&#x20AC;&#x2122;t use a fun and playful font when the brand image is serious and formal. By examining what type of sector your business runs through and the competitors that have chosen there own identity, it should be easy to determine what type theme to go with, dependant on what your competitors trends have gone through as well. Typography concerns the style and appearance of the visuals of the lettering used inconjunction of the brand. These characteristics can have an influence over the consumer buying behaviour and emphasise the message of the brand. The style of font should depict the style of the brand. Using a font family will help in emphasising and categorising certain messages depending on importance. The unique style of each font face has its own personality, the characteristics of a typeface could bring emotional impact towards the brand and having a great sense of feeling. Type communicates the style, tone and voice of a brand. Choosing a custom made type will look more professional and shows feelings for the brand. Using type in both digital and physical platforms shows consistency, certain style of fonts could depict that the audience will remember you by them. The shape and colour of the type has an impact aswell.

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THE LOGO The logo is the symbol and establishment to my brand and objectives. The logo will be simple, easy to recognise and also appealing to the eye for students. The town of Huddersfield, encapsulated in a sphere or a circular template thus defining the name â&#x20AC;&#x2DC;planetâ&#x20AC;&#x2122;, therefore making it look like a mini world. The logo will not feature heavy detail as I want it to be a symbol and something more fun towards tourism. A series of developments and experimentation will be conducted to test out different unique styles and alignments. Colours, fonts and sizes will be tested out in selecting the perfect match to the project. The logo will have a combination of white and black (monochrome) logo to suit certain background platforms, aswell as an original colour face for the logo to act as a recognisable symbol. The logo will have two sorts of alignments to suit the platform situation, one vertical and horizontal aligment to match to different circumstances. Brand guidelines will be set so that the flow of the logo and brand is consistent and that it matches with each other during other platforms. The use of the brand guideline will help define the brand and its positional space, a set guide of rules to follow when making different tools.

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THE BACKSTORY The plan is to make a brand that is recognisable, usable and unique in every way for students that want to travel or get around with ease. Looking at how the young generation like to develop or visually see how they explore a new environment, it is imperative to devote the visual aid and intuitiveness of this, so that it can be used effectively and satisfied with it. Having looked at how other sources/competitors try to initiate their system towards the audience, I can say having doing some alpha testing onto different systems and platforms to get a feel for the type of service and interaction they have, it all looks the same. I would want to create something diffeent or if otherwise enhance the performance of the UI to make it more approachable to students, but also to other audiences as well. The main focus would be to the younger generation, primarily students as they are studying and living in an environment that they have never explored or know before, but the locals will probably have a better idea of the picture. The system will need to be updated at all times as some business listing may or may not still exist up to this date. Like the other platforms, certain information and navigation will be there aswell, however trying to make this more established to an environment in trying to encourage people to come Huddersfield to visit and check out the scenery is a bit more different than the concept of for example â&#x20AC;&#x2DC;Tripadvisorâ&#x20AC;&#x2122; where they have established business listings that are in the area but not anymore encouraging words or emphasis to go to them. This is sort of like promoting the area in a sense and trying to capture places that no one would have an interest them.

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THE MEDIA In trying to get the service towards the audience, different media platforms will be considered, To consider the student audience, is to consider what type of platforms they are best reached on to approach this and also what type of advertisements and methods are there to see. Through looking at the student market, they are normally on their phones, on the web , or generally outdoors. That way, it is best to approach them through these types of platforms, to try and get their attention. Nowadays, these types of target audiences are proned to the media and look for some sort of entertainment, this generation is primarily looking at technology advances. Sources of entertainment conclude too, short clips, animation, interesting topics and media coverages. Something satisfying to look at to grab their attention and glance at it. Short media coverage is an example as its short and also meaningful to watch. Advertisements like billboards are flyers where primed to a dominant location that passes by students, or young people. Somewhere where itll be recognisable and a good distance to see when looking around. Whereas for electronical pursuit, an app and website will be devised so therefore there are both sides to the application. They will share the same features and outcomes however will look different to each other so that they can be compatible on their respective platforms. More dominantly focused on the app itself as it is more targetted towards the young generation as they are more outdoor encouraged and want something on the go.

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SIBILITY

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ACCESSIBILITY In terms of getting my project and concept across to the audience, I would need to think of different platforms that are accessible and defines a way of means of being able to get reached. In thinking of this generation and student heritage, the probe of smartphone devices and desktop computers are a common known source of these platforms. Althought businesses have adopted to a physical copy of the platform they have created, it will not feature some of the aspects to the modern youth, such as updated information or even having some sort of backup in case the copy is damaged or misplaced. Therefore, this type of platform is not recommended towards my ideal concept, however a considerable enough aspect to try challenge, as some audiences would prefer a physical copy such as magazine or booklet compared to a digital version as they could not have access towards a smartphone/ desktop and thus would prefer this sort of option. The physical copy would act as a map or a guide in trying to get across, as this might appeal towards senior audiences because of their capability to read and not have access towards the internet or digital format during the time, this would serve purpose to help in them getting around. The problem with this type of format is to consider the size of the physical copy, this would only have to serve a pocket sized fit copy to avoid frustration of a hefty copy at hand, although it would contain more information and have a better layout towards a pocket sized copy, the pocket sized copy would be ideal as it is light and easily storable to the person. Whereas for a digtal platform such as an app on a smartphone or as a website on athe internet, this form can be accessed anytime and anywhere. Using a smartphone is probably the ideal option as it is more of a on the go device and therefore can check up on information or location on the move, whereas desktop is more set and stone and youll have to check and be provided information before setting off.

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THE WEBSITE The website will serve as a more clean and based platform to use. The layout of it will appeal and feel like at home experience in providing the audience with updated information and an attractive layout for endless browsing. The site is the home towards the brand, however acts as a secondary source towards using it. A colourful and plain layout will display images, and neccessary information that the user will find essential. The desktop will feature more information as it is a larger display screen compared to a smartphone. Much like the modern generation, the internet is required to use the platform and this could prove problematique to those that dont have access to it. The desktop version will have a larger base in using as itll feel more comfortable to the user, however different people have their own way of doing things and getting things across. The website will have have similar aspects and format towards the mobile app, however the layout and look of it will be different towards each other.

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THE APP A mobile app is probably the most prone method in getting across the brand and the service it provides towards the common youth. This could feature on most devices such as an IOS phone, Ipad and Andriod tablets and phones. The user however, will need to download the app which could take up storage compared to a website. The app is more based on on the go planning and use. With a handheld device in your fingertips, and with the broad range of people using them aswell during their daily routines, therefore it is recommended to use this as a considerable platform. More likely, the audience would prefer to choose a handheld option over a desktop version, simply because they would use their handheld devices for other purposes as well and also when out and about, the only option would be handheld device. The app would be sufficient to the users standards and needs as its a mobile guide and planner towards their journey. Formatting the layout to the screen would help users in getting provided with content easily. The layout will be similar towards the desktop version however compatible and fit towards the app. Much like most apps, internet will be required as the main feature would be using the current GPS location feature as itll generate content and information based on where the current location of the user is in helping them find whatâ&#x20AC;&#x2122;s nearby dependant on their filters. However, internet is not really neccessary but essential as the content is already provided in. An interactive app will help keep the user busy and responsive towards the app and other users aswell, creating a community.

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PROMOTIONAL TOOLS Certain promotional tools will need to be considered if the audience have to have an eye in seeing these displays during their daily routine. People undergo advertisement everyday and sublimed to as many as 2000 per day, regardless whether through a newspaper, bus ad or some form of digital ad on a website. Finding the right form of advertising that studentâ&#x20AC;&#x2122;s are more proned too will help drive recognition and possibly word of mouth, if the service is being used and the fact they are being attacked by it during the time will affect their memory span and might persuade them to see what it actually is and give it a try. These could mounth as billboard advertisements, leaflets and posters, which are all quite generic and common to the common world. These forms of advertisements I think are quite mundane as they done engage towards the audience and create a wow factor. Also it may seem that the brand is quite budgetive towards their campaign. Leaflets could get disposed off by the public and therefore would be a loss and thus seeing this form of advertisement on the floor or in the bin could display a bad reputation towards the brand as useless or not worth seeing. Posters are an effective way in displaying with the audience, however advertisements get scimmed past people in a second and takes a few second for them to see and walk past and not look in depth into it, unless the advertisement was simple. Effective advertisements that engage the audience or even attract the audience to simply come up and found out more. These could be events, trikeâ&#x20AC;&#x2122;s, mascots, and vehicle advertising. Something colourful and looks entertaining will engage the audiences perception in finding out more about the brand. Through considerate advertising of the common youth and appeals to the younger generation, the generic and common types would be to consider, billboards, posters and leaflets as a primary source, then adopting vehicle advertising, social media photos or short clips and projection mapping aswell. Something unique and different to the normal world and instead create a totally different scheme in attracting the audience will then hype up the brand.

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SOCIAL MEDIA Much like most businesses or brands, particularly start-ups, in order to generate recognition of the brand and some form of means in getting yourself known to the public, some form of action will need to be considered. Having looked at what sort of media that the common youth or in perspective of the students, are into nowadays and what sort of trends are they looking to be targetted. From a studentâ&#x20AC;&#x2122;s perspective, social media has become dominant in communicating and reaching out to the audience via content. This could range from articles, links, statuses, updates, videos or images. There are many different trendy social media platforms out there that have benefitted brands, businesses and freelancers a like, all of which are reachable through a wide audience across the globe. Therefore it is recommended to take up social media aspects in promoting my brand and service to the audience to get more user generated content. Facebook is one of the worldâ&#x20AC;&#x2122;s largest social media platform in connecting with people and also sharing content with the audience. With a global audience, it is easier to get what you want towards them, provided that enough recognition and advertising is considered for people to subcribe to the content. Twitter and Instagram have undergone a trend known as hashtagging, where hashtagging a certain phrase will then act upon as a filter or a tab to view other content of that keyword. Twitter has undergone much like Facebook the same concept and form of social media, whereas Instagram is more photography based. Adopting instagram as a form of social media aspect will help generate photos of the place that i wish to publish. Instagram is set for photography aspects, with its simplistic layouts, itll display content in a form of a portfolio, with this, I can showcase Huddersfield in a square format whilst creating a hashtag trend for the brand as a unique identifier.

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THE VIDEO Videos will help demonstrate what the service or brand set to do, in a form of a documentary, motion graphic or real time clip instead of reading. For some people, they are attracted to either things or prefer engaging in different things: A short video or clip or reading about it. Much like the concept of a book created into a film, preferably, the film is more engaging as its more real life imagery and creativity whereas reading will require some form of imagination. A video will help document and demonstrate the sort of services the brand sets to act upon in a real life example. This then can act as a promotional tool in setting an example of the brand. Real life video, such as people engaging with perhaps a campaign or using the applications or website as a demonstration and making it seem that it appeals to them will persuade others that it is a reliable source of information and service to use. Motion graphics will make it more entertaining and a fun way of viewing of showing how these services will work. These videos will need to be short so they dont deter away from the viewers attention and the fact that a longer clip such as 5-10 mins will put them off or that it is long to watch and a waste of time. A clip for less than a minute will then be more engaged upon and more compatible to other media platforms.

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PHOTOGRAPHY Photos of the brand and services give a clear teaser image of what the brand wants to set out. Displaying samples of the service such as apps and images of the UI and services will help generate a buzz and also photos of campaigns and events will act upon a certain degree of success of the brand and sets an example that is engages with its audience. Mockups of the platforms will showcase professionalism onto different hardware platforms engaged towards the services. Photos of the campaign and advertisements in action will show different parts in Huddersfield where they are set out to be. I would like to demonstrate and practice my photography more as then I can express the purpose and intention my FMP wants and transcribe a photo towards the audiences eyes to make them think â&#x20AC;&#x2DC;Wowâ&#x20AC;&#x2122;. I have collectively went out around Huddersfield and started taking sample photos of different parts of Huddersfield to try express the glorious town. I experimented with different camera angles, lighting and edits to try bring out the best of the photo from default. I do however, feel like I need to improve on my shots and consider how it should be portrayed and take my time in consideration when shooting.

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ADOBE PHOTOSHOP With the use of Adobe Photoshop, this software will then allow me to edit and create surreal edits onto the style of photography I want to manipulate. With the photography I intend to take, using Photoshop will allow a more clean and impactful scenery attracting the audience. Referring back to the photographer references, I intend to bring the edits similar to the references that I have researched. Photoshop compared to softwares such as Adobe Lightroom, which is a similar software to Photoshop in editing and using filters to highlight a photo more impactfully. Iâ&#x20AC;&#x2122;m already with using Photoshop so experimenting with different exposures and trying to aim at a similar theme towards my Photographer research. Photoshop respectively can allow me to edit the brightness, exposure, saturation and levels of a photo the way I like it and to impactfully distruinguish an important feature and aspect of the photo.

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ADOBE ILLUSTRATOR With the help of Adobe Illustrator, I could create simple vectors to help aid in my FMP and mockup designs towards my brand. With the intuitiveness of the software which allows me to create illustrations, a strong point towards my skillset, can then be translated into iconic and decroative imagery. Illustrator is probably my main and skilled software that I have performed well on, I have managed to self teach some features within the software that I wasn’t aware existed and therefore translated it into a quick work pace and convenient tool set to use when working. With Illustrator, I’m able to align and trace objects in a clean manner and the tools provided makes it with ease to work with. Possibly, I’m going to design my wireframes and mockups into Illustrator as I work more quickly within this platform and also most enjoyably use it as it suits my comfort zone and tools neccessary to create my artwork.

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ADOBE AFTER EFFECTS Adobe After Effects will allow me to create motion graphics imported by the curated illustration and graphics that I have made within another sofware. With the capability to be able to trim clips and and animate objects at my command and also display certain special features to help make the animation or clip more eventful, this software will be proned to helping me create a demonstration/introductory video towards my application platform that I intend to launch. I have used After Effects in the past, although still a bit rusty in using the software, I managed to get comfy and happy with the software as it taught me alot and was quite impressed with the outcome of my previous work. Therefore I canâ&#x20AC;&#x2122;t wait to use this software to produce animations or motion graphics suitable towards my FMP. My aim for this software is after creating my wireframes and working applications, then with the finished product, to produce motion graphics to sort of introduce the brand and the working app in motion to help promote it a bit more and therefore could be branched out towards students.

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ADOBE UX DESIGN Adobe UX design is similar to Adobe Muse. However, the difference being, that this software is more friendly focused towards mobile interfaces. Although it doesnâ&#x20AC;&#x2122;t contain the prospects and features that Adobe Muse has to offer, UX design has a intuitive interface to use that makes you collaborate with previous work such as Illustrator files on it. Having mocked up some designs on Illustrator, I can import them onto Adobe UX design and each object was an individual layer, so therefore I was able to to link which object could lead to a different directory. Currently still in the beta process, features are still to be added on which could enhance how the design and interactiveness could fold. UX design allows you to create directories from a simple tap and allowing you to preview changes made to your designs with live playback.

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ADOBE MUSE With the intention of creating a website and mobile app to help devise a my FMP towards an audience, Adobe Muse allows me to freely create a platform suitable for pursueing my FMP aims and objectives, in branching out Huddersfield to the public. This software is essentially a website builder that allows me to created fixed and responsive features and components for a website without having knowledge about coding. Having the freedom and capability to do so, this allows me to animate and have total control in how my website and app is set out to do and feature. This could take form of mouse over button animations or scroll effects, which would make the website more interactive and less dull to the eye with these animation aspects added on the website. It will make the website more fun to use and less corporate as my website is tend to be aimed towards students, which should be more interactive focused. Although I have no knowledge in using Adobe Muse, this would be a great software to learn and for future preferences as well. Adding this towards my skillset will improve my vision towards other UI interfaces and website design. I would have to research into different tutorials and guides on how to use this software and to make me more aware of the capabilities it can assist me in.

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JAMES CODING WORKSHOP During Tuesday’s, seminars would be performed in teaching us different skills which could lead to potential use towards our FMP. James taught us how to code using an internal University software known as ‘Processing’. This software compatible with windows platform, allowed us to write code within the framework and type in commands which would then when ran, process the outcome of what we coded. It was quite straight forward to learn, as we set the canvas size by writing code and commanding it with the certain canvas size, we then set our work about and was asked to create a shape of any size and then later on, add colour. Processing, is similar to coding HTML. I was able to generate code to satisfy with the shape I wanted to create. Later as the seminar progresses, we was asked to move the shape and make it bounce off the screen. Processing also allows for people to code from games, to pictures etc. This benefitted other peoples FMP or later on developed as a hobby and was treated as a friendly coding software for others to play and experiment with.

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Animation sequence

Brush technique

Moving elipses

PNG movement

Shape recap

Audio

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BRENT’S PRINTSCREEN WORKSHOP During the new year, we rotated workshops for the term, this time with Brent and to be associated with screen printing. To start off, we were asked to compose the transition of the life cycle of a butterfly. We then had to create different concepts of butterfly life in any shape and form and translate it onto screen print. We had to print them on to transparent paper to be used onto the linyl canvases.

Once set, we had to leave it for 2 minutes in the dark to let the emulsion enduce itself onto the canvas to be washed out later, leaving the print marks on so therefore we can print onto them afterwards. We had to make sure we jetwashed them carefully and patiently so that every aspect of detail would show through.

After we did that, we had to dry it out so therefore we can screen print onto them later. Earlier on, we had to select 20 sheets of different coloured card to give variety of our prints. We then selected different coloured paints and started the process.

We had to cover certain parts that we didn’t want the print to show and hide them. If we already UV printed some graphics onto it, we had to carefully place our emulsioned canvas where it wouldn’t collide with the UV printing. I performed this activity with my group partner Michael Raimond.

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CEPTS

THINKING OF THE NAME For something to relate to my project, the name would need to be discretely relevant and symbolic to the objective of the brand. In relation to Huddersfield, the word Huddersfield or some sort of hint of it, like an abbreviation or short term slang, will need to be considered and also about Huddersfield. For the audience to know what the brand is about, the name needs to give a hint of what type of field it is aiming at. For the name, it can’t be something to long, complicated or hard to pronounce, something that is easily recognisable and doesn’t distract the audience. Thinking from a tourist type of name, the name would need to be friendly and informative to attract the audience of what it is. The name must sound descriptive and give a clue to the audience of what it is, I have devised a series of different names that would appeal to my brand and give the audience the impression of what I’m trying to aim for, Considering this is more targetted towards Huddersfield, names that would represent it or help define it by including initials of the area will help give the audience of what sort of setting it is trying to achieve. Through looking at other markets of how they name and distribute themselves to the audience, the name must give a sense of direction and act as a participant of the audience. Also as a secondary suggestion, a sense of guidance as well. Here are some example of names to which I thought would give the audience some direction of what I’m trying to set out.

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he ns gi be or y St

Hudaway

Planet

w na

Escape Toury

Hudplay

Ynot

Hudlife

Planet Hud

What a trip Hudscape Hudderlife In the Hudds Hudd nomads Get to know Navigatio Embrace Whoa

Through the eyes

The Planet Hud

Huds eye view

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INSPIRATION Through determining the name of my logo, I have a good understanding of the style and feel of how it could turn out to be. Planet Huddersfield revolves from a little world dedicated to the town. Due to planet being of a circular shape style and Huddersfield being the main topic, the logo will have to be created through a circular planet type figure with some sort of symbol of Huddersfield. I have gathered some sources of different brands that it could turn out to be as inspiration and give an idea of how the logo could turn out to be. I could encapsulate the word within a circle so it looks more like a planet, as from the examples shown. However the planet shouldnâ&#x20AC;&#x2122;t just be of something from a solar system, the planet is the world of Huddersfield, so everything that best defines it. The planet is the base or template to the logo, playing around with different styles of it will best determine which one suits its visuals.

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LOGO CONCEPTS The logo will act as a unique identifier if the name of the brand is unavailable. It will serve as the first impression towards any media and acts as a warm welcome towards the services it provides. The logo will define and give the impression of what it tends to stand out for. I have devised a series of different concepts and examples gathered from different research components and inspirations from other sources to try define the intention of the brief. As mentioned previously, the logo will be more circumference based, to act as a template and carry out the name of the logo more further.

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LOGO CONSIDERATIONS After shortlisting different logo interpretations and thinking about which logo could then further experiementate with towards the name, style, feel and representation of the brand itself. Choosing some of these logos will help identify and justify the brand and communicate a message towards the audience. Having decided on several particular logos to go with, analysing the attributes and feel of the logo will help give me the pros and cons of the style of the logo and how it will contribute towards the purpose of it.

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UI INSPIRATION Through justifying the style of my logo, itâ&#x20AC;&#x2122;s time to consider what types of UI should I interpret. I would want the basic feel of the appearance of my interface to be interactive, colourful and simple as possible, without too much clutter and graphics everywhere to disturb the attention.

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Mobile interfaces taken note from these references, is a goo proach I should pursue. A simple flat colour atmosphere towar impression of a fun and visually graphical appearance towa Using standard icons and flat colour imagery and possible som my layout simple and modern towards the UI era. The interfac ences are simple to use and straight forward to intake.

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od indication of what aprds my app will give off the ards my target audience. me photography will make ce as shown in these refer-

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Desktop interface can take different directions, either as a landing page or similar perception as the mobile interface. Having a landing page will open more into photography based interface, allowing a different ideal from the mobile app, giving more style towards my concept. Having a landing page, such as the references shown can give Huddersfield more impressive imagery and hype and then will lead to the download of the mobile app. Using the landing page on the desktop as a promotional tool towards mobile app would be sufficient, as therefore I can play around with style and enhance the visual performance of my brand. These references Iâ&#x20AC;&#x2122;ve chosen are a good way of describing what sort of visual design I am looking forward too.

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A combination of gradient coloured seperaters and block imagery can provide consistency and a steady visual output of the brand and mobile app. These sort of imagery makes the brand or subject more professionlised and also distributes the colours a bit more enhanced. By prodominently highlighting the brand colours to show depth towards the brand and focuses on the consistency of the visuals.

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DESKTOP UI With the desktop user interface, a bigger and interactive playful screen will be considered. Given that there is more information to intake, the navigation should be intuitive to the user. With a bigger platform, intaking information and images of the area shouldnâ&#x20AC;&#x2122;t be of much hassle and also the display of hyperlinks and videos would be sufficient. Some experimentation would need to be considered in having the paralax animation and some features such as how the widget would be displayed and how the userâ&#x20AC;&#x2122;s experience will be dealt with. All on all, I would want to have a layout that has simple flat colours that perfectly displays the different categories that my brief has to offer so therefore it is easily identifiable through colour coding and section segregation. Another concept is too dominate the website with photography of Huddersfield and completely change it into a landing page towards the mobile app instead. Right now, the images displayed on the right are mockup wireframes of a concept relating towards my mobile application. Much similar design towards the mobile layout however has a different atmosphere and environmental display, various concepts will need to be considered and drawed upon the pros and cons of them aswell. Most important for the design and interactiveness of the site is to think about the animation and scroll or hover affects. My intention is to create platforms which are interactive and has a unique style of animation to capture the audiences attention and show professionalism towards an area nichely explored. As previously mentioned, considering having a landing page for the desktop platform will change course with the intention of the brief, however will open up towards my mobile app, which is more convenient towards my target audience. The landing page with animated parallax and displayed as a teaser or portfolio towards my mobile app will hype up Huddersfield to the audience, to which will persuade them to download my app.

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APP UI The UI within the mobile version will allow more flexibility in the choices and variety with Huddersfield. Much more aimed towards providing service to the target audience in knowing more about Huddersfield and getting around with discovering activities within the premises, the app will allow user content creation and optional traits. The app is more of a focused area as it is the foundation to building and supporting the brief and brand. With just a simple tap, linking you towards the information that the user is looking for, The app will support simple flat colours and icons for the user to understand the funcationality and directory path visually. Wireframes and mockup examples of the app is a glimpse to what the service will provide and how the UI will look like. Not yet finalised, and yet to be developed a bit more further with having some thought of the functionality and directory pattern, the app mockups shown is too show what the app will look visually, having considered the user experience. Once finalised, I would need to gather feedback of a different designerâ&#x20AC;&#x2122;s point of view and also another user not a designer, so that the app can be put to the test and have beneficial feedback when it comes to the performance of the app.

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A truly stunning and maginificent place to be in. I would definately recommend this place to my friends! I rate it a 5star and one of my favourite hotspots to visit.

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TYPOGRAPHY TESTING With experimenting with different typographic practice and seeing which forms of lettering would suit the logo and the theme of the application. The logo typography and in app typography would need to be different, so they dont clash with each others identity, although still keeping to the style of my brand, the font type will have a high impression of a simple initiative lettering for the user to easily identify to read and feel comfortable with the UI of the platforms design. The typography I have decided to focus upon is rounded edges, this then implements the brand a bit more and emphasises the concept towards my logo being a circumference type shape. With a circular logo collaborated with a rounded edge typeface then adds the impactfulness of the theme of my brand. Testing the alignment, boldness, thickness and placement of the typography to see which is better fitting with the logo. I had the impression that the first option would suit the brands standards, with all capitals making it a heavy statement and making the main topic Huddersfield a thicker weight than planet will add depth into what Iâ&#x20AC;&#x2122;m trying to get across.

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PLANET HUDDERSFIELD PLANET HUDDERSFIELD Planet Huddersfield PLANET HUDDERSFIELD PLANET HUDDERSFIELD Planet Huddersfield

Planet HUDDERSFIELD PLANET HUDDERSFIELD Planet Huddersfield

Planet Huddersfield

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LOGO SAMPLES With having considered different logo designs and testing out the suitability of it, comes the sampling of the alignments, colours, spacing, little tiny configurations and how it can be combined together.

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LOGO TESTING Trying out different colours, typographic forms and alignments to visually display which form of logo display would suit the different platforms, backgrounds and in general the feel of it.

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USER INTERFACE TESTING In using the software Adobe UX design, the benefit of using the software is that proned to mobile application, I am able to connect my mobile via USB and run the wireframe/app onto my mobile through the desktop. By using the playback button, I can connect the design and see how interactive it is. This requires the Adobe UX app on the mobile itself for it too work. With this, I can see which buttons can link to where and spot out any errors along the way, see any transitions that need to be changed and how it would actually look like real time. This is real helpful in seeing my designs come alive onto a real platform and be able to test it out during the mobile phase. Although similar to testing it on the desktop with the same artboard dimensions provided, having it on the mobile version has a better feel towards using it. If any errors were discovered, I would need to postpone the beta testing and require to fix the error. Mostly, the directory and linking paths would be more of a hassle to deal with as they could lead to somewhere else or not link at all. Unfortunately, for mobile, having transitions isnâ&#x20AC;&#x2122;t really common and will have to settle with slide in transition effects. Being able to see the mockup in practice within the mobile atmosphere is quite credible, without having knowledge of coding to actually have a high performing app, UX design gives me flexibility to wireframe artboards and provide functionality and routing in whatever way possible to get my app going and showing it in practice. I would need the assistance from Adobe Muse to fulfill my intentions and functionality and then once that is complete, I can then possibly export it within UX design, if it allows me too. Adobe UX design is still in beta, so features are yet still needed to be added and the software is not yet complete.

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OPMENT

LOGO DEVELOPMENT With having experimented with different logo interpretations, in conjunction with the colour, alignment etc, improving it is the main aspect to make it clear and definate what the project is about. Here I have gone from different stages and checking out the best type of visual apperance would best suit the style towards my applications. I wanted to try out a logo that expressed what the intention of my brief was and having an iconic display of people knowing what it symbolises to provide.

Planet Huddersfield

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Planet Huddersfield

Planet HudderSField

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USER INTERFACE LAYOUTS Here I have improved the layout a bit more by adding some photos and completing the text boxes and filling in the gaps to give a real portrayal of the website. This is just an experiment to see if the website layout is relevant as I had different thoughts about it and would like to change into a landing page instead. The reason being is, the mobile app can be a way of discovering Huddersfield businesses like Tripadvisor but the website landing page can be a page dedicated to Huddersfield - educational and cultural information. The landing page will feature photography scenes from Huddersfield and include a parallax animation. Also a series of gradient colours and flat colours so therefore both platforms are different and not just the same instead. The mobile app can remain as it is as its more convenient for the user to find different business listings on the go rather than on the desktop. Students are more prone to using the mobile device more so thatâ&#x20AC;&#x2122;s why I would like to target that area a bit more dominantly.

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