RECORD˜A˜BOOK These innovative books allow a parent, grandparent or other to record themselves reading the story and have that recording played back automatically as the pages of the book are turned. The Australian release of Record-A-Book follows their record-breaking debut in the USA, where word of mouth spread so quickly that over 450,000 books sold out in only seven weeks – 13.5 times faster than an average book on the New York Times best seller list. Fifty percent of people that bought a book bought two of them.
These are not your average books - you can personalise them, sing passages, record special introductory messages or even record over them in a different style. They are personalised keepsakes of your voice that can be kept for generations, with replaceable battery compartments ensuring their longevity. Reading to children is important for their literacy growth. When parents read to their children, they are teaching their children that reading is an enjoyable thing to do. Children who are read to usually grow up liking to read. Reading is, of course, the foundation for all learning. If we can read, we can learn about almost anything.
TARGET SALES MARKET Preliminary: Grandparents, Uncle and Aunties Secondary: Parents who travel
REASONS FOR PURCHASE • Because of the dynamics that a record-a-book bring for voice immortality • Because a Grandparent, uncle, aunt, parent, etc, want the child to remember them after they have gone home following the family get-together. • Because in today’s world they live in a different city