BRAND IDENTITY GUIDELINES
WHAT IS MEDS MEDS is a platform which offers professional, social, cultural and creative programs that connect all design disciplines.
TABLE OF CONTENTS 01
LOGO
02
COLORS
03
TYPE
01
LOGO USAGE
01.1 CORRECT USAGE OF LOGO The MEDS logo has been specially designed as a unit and must not be recreated. These correct variations and consistent application of the logos will reinforce MEDS as a brand.
Main color version
White on black version
Black on white version
LOGO USAGE
01
01.2 CLEAR SPACE To preserve the MEDS logo’s integrity, always maintain a minimum clear space around the logo. The clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention. The minimum clear space for the MEDS logo is defined as a height of the “M” in the wordmark. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size.
LOGO USAGE
01
LOGO USAGE
01.3 Minimum size The minimum size has been carefully established to ensure our logo is reproduced correctly in smaller sizes. At minimum size, the logo is still clearly legible and provides a strong level of identification. The logo must never be used in a smaller size than the size identified on the image below. For printed applications (i.e. offset printing), the width of the logotype should not be reduced less than 40mm. For screen applications (i.e. a website or banner), the width of the logotype should not be reduced any smaller than 170 pixels.
40mm / 170px
01
LOGO USAGE
01.4 PLEASE, JUST DON’T
Don’t stray from the color palette. We like pink too, but, you know ... Avoid similarly-colored and cluttered backgrounds. Keep it minimalistic. Gradient-free. Don’t stretch, condense or distort the logo. We like it as it is. Never retype the text or alter the typeface. Use Comic Sans in your own projects. Don’t change spacing, alignment or relative position of elements. Feel the harmony! Do not rotate. We are a funky bunch, but let’s keep it professional. Please, do not invade the clearspace. It’s there for a reason. Don’t shrink the logo below the smallest size allowed. Nobody likes it too small. The logo itself is strong and independant. Don’t use it in a line text. Modifying, removing and adding brand assets is not allowed.
Meeting of Design Students
01
02COLORS
COLORS
USE THIS COLOR. LOGO, I AM YOUR FATHER.
PANTONE 7721 C
C/M/Y/K 96 / 44 / 58 / 27
R /G /B 0 / 93 / 94
HEX #005D5E
02
COLORS
USE THIS COLOR. GLOBAL GRIN.
PANTONE 558 C
C/M/Y/K 41/ 13 / 36 / 0
R /G /B 156 / 189 / 170
HEX #9CBDAA
02
COLORS
USE THIS COLOR. INNOCENT, JUST LIKE THE NATIONAL EVENING.
PANTONE 621 C
C/M/Y/K 17 / 4 / 15 / 0
R /G /B 209 / 225 / 215
HEX #D1E1D7
02
COLORS
USE THIS COLOR. THE BEER COLOR. THE MORE THE MERRIER.
PANTONE 122 C
C/M/Y/K 0 / 17 / 85 / 0
R /G /B 255 / 209 / 63
HEX #FFD13F
02
COLORS
USE THIS COLOR. USE ME LIKE LIPSTICK - SPARINGLY.
PANTONE 7599 C
C/M/Y/K 20 / 89 / 100 / 10
R /G /B 184 / 61 / 36
HEX #B83D24
02
COLORS
USE THIS COLOR. ONCE YOU GO #232221 YOU NEVER GO CTRL Z.
PANTONE Neutral Black C
C/M/Y/K 71 / 66 / 65 / 72
R /G /B 35 / 34 / 33
HEX #232221
02
03TYPE
03
TYPE
KREON ABCDEFGHIJKLMNOPQRSTUVWXYZ
PRIMARY FONT
Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Regular
ab cdef g hijk l m n o p q r s t u vw xy z ABCDEFGHIJKLMNOPQRSTUVWXYZ
Bold
abcdefghijklmnopqrstuvwxyz
1234567890 "#$%&'()*+,-./:;<=>?@[\]^_`{|}~¡¢£¤¥¦§ ¨©ª«¬®¯°±²³´µ¶·¸¹º»¼½¾¿×–—‘’‚“”„•‹›€÷
Numerals
Special Characters
TYPEFACE EXAMPLES
03
TYPE
KREON ABCDEFGHIJKLMNOPQRSTUVWXYZ
PRIMARY FONT
Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Regular
ab cdef g hijk l m n o p q r s t u vw xy z ABCDEFGHIJKLMNOPQRSTUVWXYZ
Bold
abcdefghijklmnopqrstuvwxyz
1234567890 "#$%&'()*+,-./:;<=>?@[\]^_`{|}~¡¢£¤¥¦§ ¨©ª«¬®¯°±²³´µ¶·¸¹º»¼½¾¿×–—‘’‚“”„•‹›€÷
Numerals
Special Characters
TYPEFACE EXAMPLES
03
TYPE
BIG NOODLE TITLING ABCDEFGHIJKLMNOPQ RSTUVWXYZ
1 2 3 4 5 6 7 8 9 0 ! " # $ % & ' ( ) * + , . / : ; < => ? @ [ ] _ { } £ ¤ ¥ © « ® ° ± ² ³ µ¶ · ¹ º » × ˆ ˚ ; µ – — ‹ › ⁄ € ™ − ⁄ ÷
Headline FONT
REGULAR
NUMERALS
SPECIAL CHARACTERS
TYPEFACE EXAMPLES
03
TYPE
BIG NOODLE TITLING ABCDEFGHIJKLMNOPQ RSTUVWXYZ
1 2 3 4 5 6 7 8 9 0 ! " # $ % & ' ( ) * + , . / : ; < => ? @ [ ] _ { } £ ¤ ¥ © « ® ° ± ² ³ µ¶ · ¹ º » × ˆ ˚ ; µ – — ‹ › ⁄ € ™ − ⁄ ÷
Headline FONT
REGULAR
NUMERALS
SPECIAL CHARACTERS
TYPEFACE EXAMPLES
The graphics in this brand guide are not necessary graphics for other MEDS layouts that still need to be done. This guide is still in a development phase and other elements such as stationery, newsletter, tutor pack, ... layouts will be added when finished, so we can have complete graphical reference defined in this brand guide. All the colors and typography defined in this layout wonâ&#x20AC;&#x2122;t be subject to any change so they can be used freely in conjunction with logo usage rules.
Masha Mazi Andraz Grum MADE WITH LOVE, COOKIES AND A LOT OF COFFEE.