COMPRA Fร CIL
PRJ MULTI | Marta Varzim
June 12th 2019
Andrea Silvano
W+I | Luis Estรกquio
How to approach this?
Research
Rethink
Redesign
Understand the market Know all competitors Evaluate all options Analyze needs of the people Analyze main problems Analyze what works
Combine different solutions Get to the ideal starting point Interview people and staff Come up with new solutions Keep it real and doable Forecast all possible issues
Keep it simple and immediate Optimize number of interactions Give to the people what they want Do no create more problems Make it big, viewable and pleasant Ask what people think of it
Research
Different solutions in self-checkout
Traditional selfcheckout kiosk
Advance barcode embedding/scanning
Mobile selfcheckout processes
The Future of Self Checkout - Berkley University of California https://scet.berkeley.edu/wp-content/uploads/UCB-ELPP-Future-of-Self-Checkout-Report.pdf
Self-checkout kiosk market share
8% 12%
16%
64%
The Future of Self Checkout - Berkley University of California https://scet.berkeley.edu/wp-content/uploads/UCB-ELPP-Future-of-Self-Checkout-Report.pdf
Self Checkout Industry Players
LIDL supermarket User Interface
Continente supermarket User Interface
Rethink
Problems with self-checkout
Problems with self-checkout
Problems with self-checkout
Fruit & Vegetable
Bagging Area
Info & Issues
Weight this kind of items before proceeding to the self-checkout kiosk. This gives also more control to people, because they know how much they spend.
“Place the item in the bagging area�. No more. People are still going to steal products by not scanning them. Deactivate this system and bring customer satisfaction up.
No more talking. A clever interface should be able to convey all the necessary info without pre-recorder voice help. Also you should be able to solve issues on your own (insert barcode, insert loyalty card number & more)
Ideal Setup & Starting Point
• No weighting system • Fruit&Veg weighted beforehand • Disabled/optional voice instructions • No confusing questions about bags • WINCOR | NIXORDF machine • Ability to insert barcode number
Redesign
Redesign Principles 1. Hierarchy Direction buttons: these are main buttons that take you to another screen or confirm/deny some kind of action. Fast action buttons: these are secondary buttons that let you access functions and then return to the main screen.
2. Different approaches Checkout process: diminish screens essential to the checkout process in order to make it faster. Help section: try to empower user with more autonomous solutions in order to avoid direct assistance.
Flow Diagram
Start Pay with Card Thank you
No Receipt Scan Item
Pay with Cash
NIF number
Confirm associated
Other Change
4 SCREENS CHECKOUT faster than anything out there
Relationship with the Client
Who’s the Client?
Not really.
Who’s the Client?
Who’s the Client?
Joana Mesquita Ux Specialist @ Design, Digital & UX
Client Feedback 1
3
2
1
Use of lighter colors in the background
2
Test UI w/ people on a real machine
3 Review dimension of input keypad