CasaMagna Brand Book

Casa Magna Brand Guidelines A guideline for the usage and reproduction of Casa Magna Resort’s logo, identity system, and applications.

CASA MAGNA BRAND GUIDELINES

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Table of Contents

Introduction Letter From Our CEO

1.0 The Brand Logo 1.1 Logo and Clear Space 1.2 Brand Colors and Color Usage 1.3 Scale and Lockups 1.4 Incorrect Usage

2.0 Typography 2.1 Typefaces In Use 2.2 Display Type

3.0 Applications 3.1 Stationery System

3.13 Shopping Bag

3.2 Notepad & Pen

3.14 Umbrella

3.3 Photography

3.15 Water Bottle

3.4 Door Tag

3.16 Face Mask

3.5 Cafe Wall

3.17 Beach Chair

3.6 Coffee Cup

3.18 Beach Towel

3.7 Outdoor Sign

3.19 Shower Prodcuts

3.8 Resort Sign

3.20 Spa Scene

3.9 Website Desktop

3.21 Drawstring Backpack

3.10 Website Mobile

3.22 Wristband

3.11 Baseball Cap

3.23 Child’s Tee

3.12 Polo Shirt

3.24 Adult Tee

A Letter From Our CEO

As we further delight our guests with exciting ammenities and experiences around the world, it is important our brand stays consistent and we can be called home for many. Marriott is proud to present Casa Magna to our travellers in Puerto Vallarta, Mexico.

Casa Magna we turn this belief into experience, giving guests indulgence without pretense. This perspective sets the tone for everything our brand does. And this book is the guide to our brand.

Sincerely, Arne Sorenson

1.o Brand Logo 1.1 Our Logo 1.2 Clear Space 1.3 Brand Colors 1.4 Color Usage 1.5 Scale & Minimum Size 1.6 Lockups 1.7 Incorrect Usage

1.1 Our Logo

Old Logo

New Logo

Our logo is a combination of mark and logotype to represent our company and create continuity.

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CASA MAGNA DESIGN GUIDELINES

1.2 Clear Space

CASA MAGN A RESO RT & SPA

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In order to maintain the integrity and legibility of the logo, a suggested clear space has been created where nothing is to encroach on the logo.

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1.3 Brand Colors

Primary Colors

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#F4F7F6

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#D1D989

Secondary Colors

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Our aqua blues communicates both luxury and fun, two concepts that our brand would like to bring to our guests. We pair it with a lighter blue and feather grey to

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CASA MAGNA DESIGN GUIDELINES

accent and strengthen the brand. Our secondary colors are to be used as accents and for secondary applications such as resort ammenities.

1.4 Color Usage

Main Logo, Full Color

Black Logo

White Logo

Blue Logo

White on Blue Logo

Light on Dark Blue Logo

If other variations are needed, please stay within the brand colors.

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1.5 Scale & Minimum Size

Full Logo

Minimum Size

Print: 2 1/4 inch

To ensure the integrity and legibility of the logo across all mediums, adhere to minimum size.

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CASA MAGNA DESIGN GUIDELINES

Digital: 288 pixels

1.6 Preferred Configuration

Main Layout

Horizontal Layout

The horizontal layout is only available as a last option for applications it is needed.

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1.7 Incorrect Usage A.

B.

C.

D.

E.

F.

A. Do not distort the logo in either direction.

B. Do not rotate the logo.

C. Do not change any of the typefaces.

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CASA MAGNA BRAND GUIDELINES

D. Do not apply shadows or other effects.

E. Do not change the opacity.

F. Do not change the colors.

1.7 Incorrect Usage G.

H.

I.

J.

K.

L.

G. Do not place logo on a similiar background.

H. Do not place logo on color outside of brand colors.

I. Do not place over shapes or patterns.

J. Do not warp the logo.

K. Do not left or right align the logo.

L. Do not ever repeat the logo.

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2.o Typography 2.1 Typefaces in Use 2.2 Display Type

2.1 Typefaces in Use Heading Iowan Old Style 27pt Roman Subhead Mr Eaves XL Mod OT 15pt / 18pt Regular

Body Copy Mr Eaves XL Mod OT 13pt / 16pt Regular Our aqua blues communicates both luxury and fun, two concepts that our brand would like to bring to our guests. We pair it with a lighter blue and feather grey to accent and strengthen the brand. Our secondary colors are to be used as accents and for secondary applications such as resort ammenities.

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CASA MAGNA BRAND GUIDELINES

2.2 Display Type Logo Font: Coconat, Regular

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Handwritten Font: Childish, Regular

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CASA MAGNA DESIGN GUIDELINES

3.o Applications 3.1 Stationery System 3.2 Notepad & Pen 3.3 Resort Sign 3.4 Coffee Cup 3.5 Website Desktop 3.6 Website Mobile 3.7 Baseball Cap 3.8 Polo Shirt 3.9 Beach Chair 3.10 Umbrella 3.11 Water Bottle 3.12 Face Mask 3.13 Door Tag 3.14 Bath Towel 3.15 Shower Products 3.16 Spa Scene 3.17 Drawstring Backpack 3.18 Wristband 3.19 Child’s Tee 3.20 Adult Tee

3.1 Stationery System

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3.2 Notepad & Pen

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3.3 Resort Sign

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CASA MAGNA BRAND GUIDELINES

3.4 Coffee Cup

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3.5 Website Desktop

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3.6 Website Mobile

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3.7 Baseball Cap

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3.8 Polo Shirt

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3.9 Beach Chair

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3.10 Umbrella

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3.11 Water Bottle

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3.12 Face Mask

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3.13 Door Tag

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CASA MAGNA BRAND GUIDELINES

3.14 Bath Towel

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3.15 Shower Products

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3.16 Spa Scene

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3.17 Drawstring Backpack

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3.18 Wristband

SECTION 03 APPLICATIONS

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3.19 Child’s Tee

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3.20 Adult Tee

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Contact Casa Magna Resort and Spa Paseo La Marina Norte 435, Marina Vallarta, 48354 Puerto Vallarta, Jal., Mexico +52 322 226 0000 casamagna.com

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CASA MAGNA BRAND GUIDELINES