design standards
blueberry BIOtech where nature meets technology
core elements
1 logo 3 2 color 5 3 typeface
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our story We are a biotech company that believes we can’t out perform nature, so we look to nature to inspire our research and innovation. Flavanols in blueberries, for example, can cross the blood brain barrier after dietary intake to reverse the effects of Alzheimers and memory loss in a way that no known drug can. Blueberries are one example of many that we find whether we scour the cancer curing elements of the Amazon or the bark of evergreen trees in our native Northwest. Discovering the methods blueberries use and applying them to pharmaceutical development will open doors we didn’t even know existed. We take this approach of turning to nature first as the ultimate teacher and provider in all of our biotech research. Blueberry Biotech’s core mission is to bring pharmaceutical products to patients for unmet medical needs. To this mission, we bring our years of drug development expertise, coupled with the insight of working with nature not against it.
blueberry BIOtech where nature meets technology
logo blueberry BIOtech where nature meets technology
blueberry BIOtech where nature meets technology
blueberr y
blueberr y
where nature meets technology
where nature meets technology
BIOtech
blueberr y
BIOtech
BIOtech
blueberr y
BIOtech 4
logo blueberry biotech where nature meets technology
blueberry BIOtech
blueberry BIOtech where nature meets technology
blueberry biotech where nature meets technology
blueberry BIOtech
blueberry BIOtech where nature meets technology
blueberr y
BIOtech
blueberr y biotech
blueberr y
blueberr y
where nature meets technology
BIOtech
where nature meets technology
BIOtech 4
R76 G87 B141 Hex Code 4C578D Pantone 7673 C R150 G181 B77 Hex Code 96B54D Pantone 377 C
color
shades of blueberry inspiration Our company colors are inspired by blueberries at various shades of ripeness. Just as our company’s research is inspired by nature so is our design. When determining our company colors, it only seemed natural to return to the blueberry that inspired us in the first place.
values Blueberries have a range of hues in their life cycle from pale yellow and bright green to magenta and eventually a purple hue so deep that it is very close to black. We chose these colors to represent our
R138 G77 B122 Hex Code 8A4D7A Pantone 7656 C
R232 G230 B129 Hex Code E8E681 Pantone 608 C
values of nature, sustainibility and innovation. Percentage tints may be used on any of these colors.
R38 G46 B93 Hex Code 262E5D Pantone 2767 C
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typeface nexa bold nexa bold nexa bold nexa bold
nexa bold 48 pt
36 pt
30 pt 24 pt
nexa bold
18 pt
nexa bold
14 pt
nexa bold
12 pt
nexa bold
10 pt
Nexa Bold is a a san serif geometric sans font released by Fontfabric in 2012. It has clean modern lines that speak to the cutting edge technology our company values. Innovation is key to carrying out our mission to meet unmet health needs by developing new drugs.
how to use it • Nexa Bold should only be used for Headings and Subheadings. It is never to be used for Body text. • It should only be used in lower case; no capitalization of any words or letters which version to use • Keep it chunky; never use Nexa Light as it can affect readibility. • Use Nexa Bold for Heading 1 and Heading 2 with Heading 2 approximately half the size of heading one. • Online font-family: Nexa, Futura, “Trebuchet MS”, Arial, sans-serif
Optima Optima Optima Optima
Optima
optima 48 pt
how to use it • Optima should used for all copy that is not a Heading, Subheading or page element like a page number.
36 pt
30 pt
• The size should be similar to the subheading size with adjustments made as needed for varying column widths. • Optima body should always be in black or white.
24 pt
which version to use
18 pt
• 99% of the time Optima Regular will be the version in use.
Optima
14 pt
Optima
12 pt
Optima
10 pt
• Italic and Bold may be used sparingly, keeping in mind that a certain simplicity to our design demonstrates our value for nature and sustainability. • Online font-family: Optima, Segoe, “Segoe UI”, Candara, Calibri, Arial, sans-serif
Optima is a humanist san serif typeface designed by Hermann Zapf. It is a font that easily tells a story of health and wellness. It also has an organic feel to it that gives a nod to nature, which we appreciate. Its simplicity and elegance speak to our value for sustainability as well.
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blueberry BIOtech where nature meets technology