The difference is experience
Our difference is your advantage Your property benefits from the attention of our senior staff We have two senior sales personnel on call anytime to service your sale. Both are highly skilled professional negotiators, committed to achieving the very best result for your property. Our highly motivated sales team also participate in an incentive-based program to introduce additional buyers which means our sellers benefit from the widest possible pool of potential buyers. We’re committed to hard work Our team works 7 days a week, with open viewings scheduled throughout the week and on weekends to maximise the number of buyers who inspect your property. The sales professionals responsible for your property are contactable anytime. Our auctioneers know how to bring down the hammer Our auctioneers are amongst Melbourne’s most qualified and experienced auctioneers. They are involved in your sale campaign from beginning to end, which helps them get a feel for the buyers and more importantly, the bidders. They know exactly how to motivate the crowd on auction day, how to encourage competitive bidding and how to wring every last dollar from purchasers. Innovative and tailor made marketing solutions We know how to get the best results from strategic marketing to ensure your marketing dollar goes further. From proactive media placement, express electronic alerts, auction reminders, online exclusives, extensive web marketing, social media exposure, exclusive property codes and inclusion in our weekly property magazine, we put your property in front of more eyes, more often. We have qualified buyers ready to inspect Our extensive database of qualified buyers across all price ranges and property types helps us quickly identify and match potential buyers to your property. When your property is listed for sale, all appropriate buyers in our database are notified by email which gets the sale process underway immediately. Using the combined strength of our network, we can attract more buyers from more locations to your property.
We find more buyers for your property Our sellers benefit from the strength and efficiency of the tightknit Greg Hocking network, the depth of our combined experience and our proven ability to attract buyers from multiple locations
Melbourne Yarraville
Albert Park Williamstown
St Kilda
Oakleigh
Cheltenham
Why choose Greg Hocking?
We know how to get the most from the local market
We can help you achieve your property goals
We achieve great results Our reputation for achieving great results for
The rapid expansion of the Greg Hocking
We understand and respect that entrusting
our sellers is something we’re very proud of.
network is underpinned by two key factors:
the sale of your property to an agent is a big
Every member of our team is committed to
our comprehensive experience in the local
decision and one that should be made with
ensuring our track record continues to be one
property market and the first class service
care and consideration. Our experience,
of the best in the business because we like to
and results we deliver to our sellers. It’s
proactive buyer management strategies and
let our results speak for themselves.
impossible to deliver exceptional results without
tailored marketing solutions give us total
understanding the intricacies and unique
confidence that we can achieve an optimal sale
We listen to your goals as a seller and make
characteristics of the local market and it’s
price on your behalf.
a thorough assessment of your property and its likely performance with particular groups
this experience and commitment from every member of our team that can help you achieve
We help ensure your property is presented at
of buyers in the current local market for
your property goals.
its very best by offering a FREE consultation
properties of a similar size and type. There are
with a professional property stylist who will
always ‘markets within markets’ and our vast
provide customised advice on how to make
knowledge of these opportunities will help us
your property stand out from the pack.
recommend the method of sale that stands to deliver optimal results for your property, whether that’s by auction, private sale or expression of interest.
The difference is experience
Your management team
Greg Hocking Rowan Lee Director Sales Consultant
With one oflocal Melbourne’s most20 recognised andisn’t respected in real estate, Greg is A St Kilda for more than years, there a streetnames in the area that Rowan LeeHocking isn’t familiar with. His professional experience of bayside real estate, together withinhis knowledge of local renowned for his leadership, innovation and work ethic. His success theinsider property market for more neighbourhoods ensure his clients buy and sell with absolute confidence. than 30 years comes down to a simple but fundamental philosophy: doing the right thing every time.
“I livetreat localour and I sell local,” Rowan Greg says simply. “Every pocket thewe’ll wider Kilda/Elwood/St Kilda ‘We clients with respect,’ says. ‘We do what weinsay doStand we do the right East itsbecause own character; it’sthat a truly eclectic place that’s constantly changing. Whether thing area everyhas time we know when we achieve the best results for our clients they you’re looking for a brand new apartment, selling a heritage home or investing in a townhouse - it’s all become ambassadors for our business.’ here.” Greg’s longstanding reputation as a market leader is consolidated by the company he keeps. ‘One Rowan brings a strong business sense to every transaction and favours an uncomplicated, open of the things that sets us apart is that every single member of our team understands that we’re not communication style based on honesty and transparency. just a property business but a people business,’ he says. The rapid expansion of the Greg Hocking network since its inception in mid-2010 tellsgreat a powerful andisthe combination of to With a reputation for consistently delivering results,story; Rowan an unique agent who is committed experience, insight andthe sheer hard work underpin its opportunity formidable reputation foractivity,” outstanding results creating action. “I take initiative at every available to generate he says. “This andisfirst class service. job about selling – not handing out brochures.” At Greg Greg Hocking At Hocking the the difference difference is is experience. experience. To speak today onon 0418 329 961. To speak with with aa district district specialist, specialist, call call Greg Rowan today 0419 133 139. ghocking@greghocking.com.au rlee@greghocking.com.au
Your management team
Greg Hocking Mark Rogers Director Sales Manager
With one of Melbourne’s most recognised andRogers respected realoperated estate, Greg is An accomplished property professional, Mark hasnames ownedinand someHocking of bayside’s largest privately agencies over the last 16 years. vast experience and shrewd insight into renowned for hisowned leadership, innovation and work ethic. His success in the property market for more the local property market are the cornerstone of his success. than 30 years comes down to a simple but fundamental philosophy: doing the right thing every time.
Mark has our long-standing to the Port Phillip areawe where has hisdo family, and ‘We treat clients withpersonal respect,’ties Greg says. ‘We do what say he we’ll doraised and we the right strong community connections through his work disadvantaged youthforand role as a foster thing every time because we know that when we with achieve the best results ourhis clients they carer. Mark’s personal client style is based on understanding, transparency and honesty. He prizes become ambassadors for our business.’ long-term relationships and open communication with his clients and isn’t afraid to go all out to secure the best result possible. Greg’s longstanding reputation as a market leader is consolidated by the company he keeps. ‘One of the things that sets us apart is that every single member of our team understands that we’re not “I work to get it right from the very beginning,” he explains. “By identifying the specific types of just a property business but a people business,’ he says. The rapid expansion of the Greg Hocking purchasers who are likely to buy your property we can make sure the marketing is pitch perfect from network its inception inwhat mid-2010 tells powerfulbuyers, story; and the unique combination of the start.since By understanding appeals to a particular we can tailor the presentation, experience, insight and sheerto hard underpin its reputation the for number outstanding results photography and advertising thatwork demographic andformidable that can quadruple of potential and firstwho class service. buyers come through your property during inspections.” At Greg Greg Hocking At Hocking the the difference difference is is experience. experience. To speak To speak with with aa district district specialist, specialist, call call Greg Mark today today on on 0418 0431 329 285 961. 685. ghocking@greghocking.com.au mrogers@greghocking.com.au
Your property in front of more eyes, more often Local media Eye-catching
The Age
property boards
Local newspapers Window displays
Editorial exposure
Brochures Created exclusively for your property
Property magazine Distributed weekly
Individual property websites Online marketing has enormous online reach and unbeatable convenience. Every month, more and more buyers are searching for their new property online. With apps becoming increasingly sophisticated, buyers can have your property in the palm of their hand any time of the day or night, from anywhere in the world. •
A unique web address for your property
•
Full property details
•
Complete property map with Walk Score and Street View
Express Alert We put your property in front of more buyers, more often Through our extensive buyer networks and database that spans all Greg Hocking offices from Williamstown in the west to Oakleigh in the east, we are in regular contact with thousands of buyers and buyer advocates. Our Express Alert system is designed to put your property in front of more buyers, more often. By registering on our website, buyers receive comprehensive updates tailored to their preferences, starting with a comprehensive list of suitable properties currently available. This is a unique feature, currently not often offered by other real estate alert systems, and ensures your property is brought to the attention of new buyers regardless of whether your sales campaign has just begun or if the campaign is already underway. Buyers then receive ongoing weekly alerts and reminders, including: •
New listings
•
Open for inspections for the current week
•
Auction reminders for the weekend
•
Sold properties and changes from the previous week
24/7 marketing
All the major portals
At Greg Hocking, we’re big believers in the power of social networks and that’s why we maintain a strong digital presence. With regular market updates, professional insights into market trends, profiles of key properties and useful tips for buyers and sellers, we’re active participants in the online community because we know the value of connection. While print still has a role in property marketing, the importance of an online strategy for sellers can’t be underestimated. At Greg Hocking we have cost-effective ways of making sure your property stands out online. We offer a broad range of digital marketing tools to
Social media Including full Facebook property search
showcase your property including placement on all high performing real estate websites, QR technology, social media and unique URLs.
QR Codes greghocking.com.au
For quick
Cutting edge and mobile friendly
online access
Timeline of events Most sale campaigns follow a 4-6 week timeline, with one or two weeks of preparation and a four week public campaign. Below is an indicative timeline of how this timing might apply to the sale of your property.
PREP WEEK •
Documentation is
WEEK 1 •
signed confirming the details of your
•
campaign •
Photography is
•
scheduled •
Ad copy is written
•
Request Contract of Sale and Vendor
•
Statement from your solicitor/ conveyancer
Press adverts to appear
•
Press adverts to appear
ordered and erected
•
Second week of open
•
Third week of open for
inspections followed by feedback to vendor
Press ads are booked
for inspections followed
inspections followed by
and artwork created
by feedback to vendor
feedback to vendor
Your property will go live
•
Vendor meeting to
on websites
discuss the campaign
Property brochure is
so far
Editorials are requested First week of open for inspections conducted
•
WEEK 4
•
for your property •
WEEK 3
Property board is
created and printed •
WEEK 2
Vendor feedback report
•
•
Forth week of open for
Auction (where relevant)
Your property’s unique selling features No one knows your property better than you do. We’d love to hear your thoughts about what you believe are its best features so that we can make sure we give buyers every reason to fall in love with your property.
1
What was the first thing you noticed about your property that made you want to purchase it?
2
What are the best features of your property’s position? eg close to shops, afternoon sun in the outdoor entertaining area
3
What have you enjoyed most about your property in the time that you’ve lived there?
4
How would you describe your local neighbourhood?
5
What sort of buyer do you think is best suited to your property?
6
If you had to describe your property in just one sentence, what would you say?
Help us help you In order from 1-12 what is most important
When are you thinking of selling?
Approximately what amount do you think your
to you:
Please tick:
home is worth?
Marketing
Now
Fees
3 days
Liking the agent
1 week
Open houses
1 month
Internet exposure
3 months
Your agents negotiating skills
6 months
Price
12 months
Agency size
1-2 years
Feedback Photography Client communication Agent services
Have you been referred to Greg Hocking Real Estate? If so, by who?
The difference is experience
greghocking.com.au
Offices:
Albert Park St Kilda South Yarra Melbourne Oakleigh Cheltenham Williamstown Yarraville