St Kilda prelisting kit MR SA

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The difference is experience


Our difference is your advantage Your property benefits from the attention of our senior staff We have two senior sales personnel on call anytime to service your sale. Both are highly skilled professional negotiators, committed to achieving the very best result for your property. Our highly motivated sales team also participate in an incentive-based program to introduce additional buyers which means our sellers benefit from the widest possible pool of potential buyers. We’re committed to hard work Our team works 7 days a week, with open viewings scheduled throughout the week and on weekends to maximise the number of buyers who inspect your property. The sales professionals responsible for your property are contactable anytime. Our auctioneers know how to bring down the hammer Our auctioneers are amongst Melbourne’s most qualified and experienced auctioneers. They are involved in your sale campaign from beginning to end, which helps them get a feel for the buyers and more importantly, the bidders. They know exactly how to motivate the crowd on auction day, how to encourage competitive bidding and how to wring every last dollar from purchasers. Innovative and tailor made marketing solutions We know how to get the best results from strategic marketing to ensure your marketing dollar goes further. From proactive media placement, express electronic alerts, auction reminders, online exclusives, extensive web marketing, social media exposure, exclusive property codes and inclusion in our weekly property magazine, we put your property in front of more eyes, more often. We have qualified buyers ready to inspect Our extensive database of qualified buyers across all price ranges and property types helps us quickly identify and match potential buyers to your property. When your property is listed for sale, all appropriate buyers in our database are notified by email which gets the sale process underway immediately. Using the combined strength of our network, we can attract more buyers from more locations to your property.


We find more buyers for your property Our sellers benefit from the strength and efficiency of the tightknit Greg Hocking network, the depth of our combined experience and our proven ability to attract buyers from multiple locations

Melbourne Yarraville

Albert Park Williamstown

St Kilda

Oakleigh

Cheltenham


Why choose Greg Hocking?

We know how to get the most from the local market

We can help you achieve your property goals

We achieve great results Our reputation for achieving great results for

The rapid expansion of the Greg Hocking

We understand and respect that entrusting

our sellers is something we’re very proud of.

network is underpinned by two key factors:

the sale of your property to an agent is a big

Every member of our team is committed to

our comprehensive experience in the local

decision and one that should be made with

ensuring our track record continues to be one

property market and the first class service

care and consideration. Our experience,

of the best in the business because we like to

and results we deliver to our sellers. It’s

proactive buyer management strategies and

let our results speak for themselves.

impossible to deliver exceptional results without

tailored marketing solutions give us total

understanding the intricacies and unique

confidence that we can achieve an optimal sale

We listen to your goals as a seller and make

characteristics of the local market and it’s

price on your behalf.

a thorough assessment of your property and its likely performance with particular groups

this experience and commitment from every member of our team that can help you achieve

We help ensure your property is presented at

of buyers in the current local market for

your property goals.

its very best by offering a FREE consultation

properties of a similar size and type. There are

with a professional property stylist who will

always ‘markets within markets’ and our vast

provide customised advice on how to make

knowledge of these opportunities will help us

your property stand out from the pack.

recommend the method of sale that stands to deliver optimal results for your property, whether that’s by auction, private sale or expression of interest.



The difference is experience


Your management team

Greg Hocking Mark Rogers Director Sales Manager

With one of Melbourne’s most recognised andRogers respected realoperated estate, Greg is An accomplished property professional, Mark hasnames ownedinand someHocking of bayside’s largest privately agencies over the last 16 years. vast experience and shrewd insight into renowned for hisowned leadership, innovation and work ethic. His success in the property market for more the local property market are the cornerstone of his success. than 30 years comes down to a simple but fundamental philosophy: doing the right thing every time.

Mark has our long-standing to the Port Phillip areawe where has hisdo family, and ‘We treat clients withpersonal respect,’ties Greg says. ‘We do what say he we’ll doraised and we the right strong community connections through his work disadvantaged youthforand role as a foster thing every time because we know that when we with achieve the best results ourhis clients they carer. Mark’s personal client style is based on understanding, transparency and honesty. He prizes become ambassadors for our business.’ long-term relationships and open communication with his clients and isn’t afraid to go all out to secure the best result possible. Greg’s longstanding reputation as a market leader is consolidated by the company he keeps. ‘One of the things that sets us apart is that every single member of our team understands that we’re not “I work to get it right from the very beginning,” he explains. “By identifying the specific types of just a property business but a people business,’ he says. The rapid expansion of the Greg Hocking purchasers who are likely to buy your property we can make sure the marketing is pitch perfect from network its inception inwhat mid-2010 tells powerfulbuyers, story; and the unique combination of the start.since By understanding appeals to a particular we can tailor the presentation, experience, insight and sheerto hard underpin its reputation the for number outstanding results photography and advertising thatwork demographic andformidable that can quadruple of potential and firstwho class service. buyers come through your property during inspections.” At Greg Greg Hocking At Hocking the the difference difference is is experience. experience. To speak To speak with with aa district district specialist, specialist, call call Greg Mark today today on on 0418 0431 329 285 961. 685. ghocking@greghocking.com.au mrogers@greghocking.com.au


Your management team

Greg Hocking Stephanie Anthony Director

With one ofAnthony’s Melbourne’s most and respected in in real Greg Hocking is Stephanie warm andrecognised bubbly demeanour shinesnames through all estate, her interactions with Greg Hocking friendly smile greetsand every client andHis hersuccess natural in helpfulness ensures everything renownedclients. for hisHer leadership, innovation work ethic. the property market for more is attended to quickly and efficiently. than 30 years comes down to a simple but fundamental philosophy: doing the right thing every time.

Stephanie’s real estate ledsays. her to begin a career property, ‘We treat ourlifelong clientslove withofrespect,’ Greg ‘We do what we in say we’ll doand andit’s wethis do passion the right together with her superior organisation skills that has made her a valuable member of the St Kilda thing every time because we know that when we achieve the best results for our clients they team. become ambassadors for our business.’ With an exceptional eye for detail and a proven ability to think on her feet, Stephanie has a Greg’s longstanding reputation as a market leader is consolidated by the company he keeps. ‘One well-earned reputation as a perfectionist. Her willingness to go the extra mile has prompted praise of the things that sets us apart is that every single member of our team understands that we’re not from all her clients. just a property business but a people business,’ he says. The rapid expansion of the Greg Hocking network sincelocal, its inception in mid-2010 tells a powerful story; and is theunbeatable unique combination of energy As a St Kilda Stephanie believes the unique bayside lifestyle for its vibrant experience, insight and and sheer work underpin its formidable reputation for outstanding results and social atmosphere thehard broad range of properties on offer. and first class service. At Greg Greg Hocking At Hocking the the difference difference is is experience. experience. To speak todaytoday on 0418 To speak with with aa district district specialist, specialist, call call Greg Stephanie on 329 9534961. 1400. ghocking@greghocking.com.au santhony@greghocking.com.au


Your property in front of more eyes, more often Local media Eye-catching

The Age

property boards

Local newspapers Window displays

Editorial exposure

Brochures Created exclusively for your property

Property magazine Distributed weekly


Individual property websites Online marketing has enormous online reach and unbeatable convenience. Every month, more and more buyers are searching for their new property online. With apps becoming increasingly sophisticated, buyers can have your property in the palm of their hand any time of the day or night, from anywhere in the world. •

A unique web address for your property

•

Full property details

•

Complete property map with Walk Score and Street View


Express Alert We put your property in front of more buyers, more often Through our extensive buyer networks and database that spans all Greg Hocking offices from Williamstown in the west to Oakleigh in the east, we are in regular contact with thousands of buyers and buyer advocates. Our Express Alert system is designed to put your property in front of more buyers, more often. By registering on our website, buyers receive comprehensive updates tailored to their preferences, starting with a comprehensive list of suitable properties currently available. This is a unique feature, currently not often offered by other real estate alert systems, and ensures your property is brought to the attention of new buyers regardless of whether your sales campaign has just begun or if the campaign is already underway. Buyers then receive ongoing weekly alerts and reminders, including: •

New listings

Open for inspections for the current week

Auction reminders for the weekend

Sold properties and changes from the previous week


24/7 marketing

All the major portals

At Greg Hocking, we’re big believers in the power of social networks and that’s why we maintain a strong digital presence. With regular market updates, professional insights into market trends, profiles of key properties and useful tips for buyers and sellers, we’re active participants in the online community because we know the value of connection. While print still has a role in property marketing, the importance of an online strategy for sellers can’t be underestimated. At Greg Hocking we have cost-effective ways of making sure your property stands out online. We offer a broad range of digital marketing tools to

Social media Including full Facebook property search

showcase your property including placement on all high performing real estate websites, QR technology, social media and unique URLs.

QR Codes greghocking.com.au

For quick

Cutting edge and mobile friendly

online access


Timeline of events Most sale campaigns follow a 4-6 week timeline, with one or two weeks of preparation and a four week public campaign. Below is an indicative timeline of how this timing might apply to the sale of your property.

PREP WEEK •

Documentation is

WEEK 1 •

signed confirming the details of your

campaign •

Photography is

scheduled •

Ad copy is written

Request Contract of Sale and Vendor

Statement from your solicitor/ conveyancer

Press adverts to appear

Press adverts to appear

ordered and erected

Second week of open

Third week of open for

inspections followed by feedback to vendor

Press ads are booked

for inspections followed

inspections followed by

and artwork created

by feedback to vendor

feedback to vendor

Your property will go live

Vendor meeting to

on websites

discuss the campaign

Property brochure is

so far

Editorials are requested First week of open for inspections conducted

WEEK 4

for your property •

WEEK 3

Property board is

created and printed •

WEEK 2

Vendor feedback report

Forth week of open for

Auction (where relevant)


Your property’s unique selling features No one knows your property better than you do. We’d love to hear your thoughts about what you believe are its best features so that we can make sure we give buyers every reason to fall in love with your property.

1

What was the first thing you noticed about your property that made you want to purchase it?

2

What are the best features of your property’s position? eg close to shops, afternoon sun in the outdoor entertaining area

3

What have you enjoyed most about your property in the time that you’ve lived there?

4

How would you describe your local neighbourhood?

5

What sort of buyer do you think is best suited to your property?

6

If you had to describe your property in just one sentence, what would you say?


Help us help you In order from 1-12 what is most important

When are you thinking of selling?

Approximately what amount do you think your

to you:

Please tick:

home is worth?

Marketing

Now

Fees

3 days

Liking the agent

1 week

Open houses

1 month

Internet exposure

3 months

Your agents negotiating skills

6 months

Price

12 months

Agency size

1-2 years

Feedback Photography Client communication Agent services

Have you been referred to Greg Hocking Real Estate? If so, by who?


The difference is experience


greghocking.com.au

Offices:

Albert Park St Kilda South Yarra Melbourne Oakleigh Cheltenham Williamstown Yarraville


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