How She Wears It- Mock Tobe Report

Page 1

REPORT

HOW SHE WEARS IT



LETTER TO THE CLIENTS

Dear Clients,

The best part about traveling has always been the chance to experience cultures very different from our own. However; through globalization, use of the internet, and excessive documentation of experiences, humans have surely shrunk the world. Today, traveling is used less as a chance to discover other cultures, and more of a chance to discover the self. More and more, the culture in the east and west are turning to the general ideas from one another as a way to balance their own culture. Young adults today are more religiously unaffiliated than ever, with a massive inclination to pull away from the spirituality with which they were raised. At the roots of this trading of cultures lies basic ideas which translate through art; and of course, fashion. The color stories of zen minimalist, sunshine, global pop, and diminishing illustrate the way that the shrinking world is communicated through art and fashion. Open your minds, look to the future, and imagine a world where culture is a personal experience.

Thank you for reading. Enjoy!

Best Regards, Andrea McCarrel


zen minimalist

This theme highlights organic shapes and colors. The Zen Minimalist subculture describes a western longing for simplicity, clear-mindedness, and zen within daily life. This theme visually represents the stability and balance gained through yoga, meditation, and other zen practices. Visually, the trend contains lighter natural colors with pops of purples, blues, and pinks. While not always symmetrical; this look contains silhouettes with clean lines. Subtle eastern silhouette elements are integrated into this look; such as kimono sleeves and capes. The shapes within this trend depend much more on drapery and looser, more easy-going styles.

PANTONE 7436/ PANTONE 468/ PANTONE 2706/ PANTONE 437/ PANTONE 7519/ PANTONE 7449/ light lilac bare blush soft sky slate lilac warm brown deep plum

sunshine The second theme derives from nature, eastern elements, and historical cultural visuals. Floral colors, tapestries, and eastern silhouettes come into play for this theme. Literal silhouettes such as kimonos, beaded ponchos, and caped sleeves are important to this trend. Deeper colors in elaborate prints are utilized to execute this idea.

PANTONE 437/ PANTONE 150533/ PANTONE 131/ PANTONE 464/ PANTONE 696/ PANTONE 703/ barely there slate lilac golden sun warm sand deep raspberry raspberry pop


global pop The Global Pop theme derives from the upcoming affect that Korean Pop and Japanese Pop will have in the world. However; when we look to these artists today, we see they are visually driven and dressed by western ideas, images, and trends. The cultural shrinkage is shown deeply through this trend, as we see K-Pop artists performing in pop images of the west. This trend is highly graphic in nature and driven by the brightest colors of the trends discussed.

PANTONE 560/ PANTONE 668/ PANTONE 702/ PANTONE 179/ PANTONE 7519/ PANTONE 467/ cool leaves lilac blue bubblegum pink orange pop creamsicle deep warm

diminishing

This theme focuses in on images of diminishing tribes around the world. Earth tones are integral to this trend. Fur and feathers are a couple of materials commonly used within this theme. The styles derive from said endangered tribes, while pairing modern ideas along with the original ideas. Beauty within this trend is extremely minimal and natural. Light, natural, earth tones are important to mix with more neutral shades.

PANTONE 1555/ PANTONE 7524/ PANTONE 533/ PANTONE 450/ PANTONE 451/ PANTONE 437/ light pink red sand deep royal earth green slate slate lilac


insp i zen ration m in i ma l i st


how she wears it


right at retail calvin klein

vince

gianfranco ferrĂŠ


roberto cavalli

3.1 phillip lim

zsa zsa bellagio


n o i t a r i p s in e n i h suns


how she wears it


right at retail

l’wren scott

armani prive

emilio pucci


free people

emilio pucci

emilio pucci


insp i r GLO ation BAL POP


how she wears it


right at retail

libertine

jeremy scott

christopher kane


christopher kane

rodarte

marc by marc jacobs


insp

iratio

dim i n

ishi

n

ng


how she wears it


right at retail

fendi

tom ford

bcbg max azria


gucci

zsa zsa bellagio

donna karan


What is next... The Tobe Report Field Guide- Tobe’s Top Picks Spring Forecast




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