acb mag_issue_02 by two de.

THE ACB MAG IS A QUARTERLY PUBLICATION OF THE ATHENS TOURISM AND ECONOMIC DEVELOPMENT COMPANY

ACB MAG

ATHENS TOURISM AND ECONOMIC DEVELOPMENT COMPANY PRODUCTION

Editorial Director

PRESIDENT

Giorgos Salamas

Aikaterini Katsabe

DESIGN DIRECTOR

CEO

Charalambos Andreanidis

Panagiotis Arkoumaneas

DESIGNER

DIRECTOR, ATHENS CONVENTION BUREAU

EKDOSEIS KORIFI S.A. 253, Ethnikis Antistaseos, Pallini, Attica T. 210 6665669 F. 210 6665810

George N. Angelis

Angie Paragoulia

DIRECTOR, TOURISM DEVELOPMENT

ILLUSTRATION

Manolis Psarros

Lila Kalogeri

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CONTACT 7 Xenofontos Street, Syntagma, 105 57 Athens, Greece T. +30 210 32 53 123, F. +30 210 32 16 653 E. info@athensconventionbureau.gr www.athensconventionbureau.gr

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TABLE OF CONTENTS Editorial

5FrontlinesATEDCo News 6events calendarUPCOMING CONFERENCES DECEMBER - FEBRUARY12

airportAthens International Airport Business Lounges and VIP services

interviewAn interview with Andy Cooper

28museumsThe Museum of Cycladic Art30

upcoming conferencesMedia Experts from 100 Countries in Athens

A modern landmark for prestigious events

36 VenuesEthniki Conference Centre:

40TransportationATHENS TRAM42

case studiesThe 17th Annual Global Forum “Shaping the Future”

case studies13th international anti-corruption conference

foodMediterranean Diet

18hotelsHotel Grande Bretagne22

50cultureWinter Cultural HIGHLIGHTS54

58 3

p/42 p/6

ATHENS TRAM

ATEDCo News

p/46

The 17th Annual Global Forum “Shaping the Future”

p/22

Hotel Grande Bretagne

p/54 p/30

he Museum T of Cycladic Art

p/58 p/40

Winter Cultural Highlights

Ethniki Conference Centre: A modern landmark for prestigious events

Mediterranean Diet

EDITORIAL Panagiotis Arkoumaneas CEO / Athens Tourism and Economic Development Company

Dear readers, Historically all economic recessions directly affect tourism since most travel and tourism involves discretionary expense. However, experience from past crises has shown that while people continue to travel, they travel differently from the way they do during times of economic stability. As far as convention and business travelers are concerned, the demand for good value products and services is likely to grow in combination with an increase in short haul international travel. That is why, during the past three months, we have intensified our efforts to promote Athens as the destination of choice for meetings and conferences. Because Athens is an ideal congress destination, combining state-of-theart infrastructure, excellent congress facilities and easy access from all over the world with world-class cultural attractions, modern amenities, diverse entertainment and natural beauty. On the following pages, you will learn about recent conferences that have taken place in Athens and all the latest developments in our city. For more information, please visit our websites www.athensconventionbureau.gr and www.breathtakingathens.com. Enjoy your reading, and we hope to see you in Athens soon.

FRONTLINES

ATEDCo News Official presentation of the Athens Tourism and Economic Development Company at the New Acropolis Museum on September 30. The ATEDCο event at the jam-packed amphitheatre of the New Acropolis Museum was honoured by the presence of distinguished personalities and leading figures from the world of politics, tourism and business. The mission and action plan of the Athens Tourism and Economic Development Company (ATEDCο) aim to promote Athens in the global tourism market, and to make the city one of the leading global destinations for urban and business tourism. Both were presented at an official event held at the New Acropolis Museum. In his introduction to the presentation, Mayor of Athens Nikitas Kaklamanis referred to the importance of tourism for Athens and the city’s desire to contribute substantially to further tourism development. At the same time, he put particular importance on the new face of Athens, and on the connection tourism has with economic development and the cultural identity of the city. ATEDCο President Athanasios Spyrakos referred to the flexible and fundamental methods the company operates by, its specially trained staff and its goal to act as a platform for communication between the public and private sectors.

The event was also addressed by the General Secretary of the Greek National Tourism Organisation, Iraklis Valvis, the President of the Attica Hotels Association, Giorgos Tsakiris, and the President of the Hellenic Association of Professional Congress Organizers (HAPCO), Dinos Astras. President of the Construction Organisation for the New Acropolis Museum, Dimitris Pantermalis, spoke about the New Acropolis Museum and its importance for Athens.

ism in Athens during the pre- and post-Olympic periods, in order to document the actual tourism figures and to highlight the challenges and strategic priorities for the next five years.

Significant Participation of ATEDCo in the European Day of Tourism and the European Commission’s Open Days 2008

In order to ensure the effectiveness of its activities and to help with the correct planning of actions, ATEDCo has invested in international contacts and in exchanging technical knowledge via its membership in international bodies such as the UN World Tourism Organisation (UNWTO), the International Conference and Convention Association (ICCA) and European Cities Marketing (ECM). At the same time, and in cooperation with the University of the Aegean, ATEDCo has prepared the first comprehensive study on Tour-

Simultaneously, within its broader role as representative of the City of Athens and of the Local Union of Municipalities and Communities of Attica Prefecture at Open days 2008, ATEDCo delivered promotional material relating to Athens and provided an update on the activities of the City of Athens in the area of tourism aimed at conference visitors. At this point, it is well worth noting that during the three-day Open days 2008 event:

ATEDCο CEO Panagiotis Arkoumaneas highlighted the importance of tourism for the city’s economy, referring to the Company’s purpose as the official tourism body of Athens. He also presented an integrated plan of actions and activities which has been drawn up by the company’s staff, and which is already being carried out with consistency and success, and referred to the significant work which has already been carried out in the short amount of time ATEDCo has been in operation.

specific to tourism. In addition, selected samples of successful projects from previous or current funded projects were presented.

• Approximately 7,400 personnel and national specialist advisors, regional and local authorities and various businesses attended; Within the framework of the international networking programme, and with the aim of exploring the scope of funding from the EU for the scheduled period of 2007-2013, ATEDCo took part in the European day of Tourism (7 October) and in the European Week of Regions and Cities (Open days 2008/6-9 October, Brussels) which was organised by the European Commission. The European Day of Tourism comprised two main seminars with workshops, which focused on: 1) the funding opportunities for tourist development from the EU, as well as 2) the potential of city and regional networking, aimed at the uniform development of tourism projects. All the European funding programmes were presented at some length, as well as their measures

• 145 seminars and 230 exhibitions were organised; • 216 regions and cities were represented. ATEDCo, through its participation in the objectives of the EU, is essentially investing in international networking and the promotion of Athens, while at the same time it is planning the development of even more ventures in this direction.

FRONTLINES

ATEDCo at the Annual Conference of the Union of Capital Cities of the European Union

The speakers in both areas were globally renowned and came from academia, politics and business. ATEDCo CEO Panagiotis Arkoumaneas held a meeting with the Mayor of Dublin and the mayors of other cities and discussed matters of urban development, cleanliness and international cooperation.

Atedco CEO, Panagiotis Arkoumaneas, with the Mayor of Dublin, Eibhlin Byrne.

As representative of the City of Athens at the Annual Conference of the Union of Capital Cities of the European Union, which took place in Dublin from 13 to 15 October, ATEDCo took part in networking events with other European cities. The conference, entitled “Leadership: The New Challenge for European Capital Cities,” focused on two areas: • Ensuring economic stability by developing technical knowledge and creative entrepreneurship. • The role of European capital cities in ensuring sustainability on a global scale, particularly in combating climate change, and in promoting actions to develop the third world. Most capital cities of the enlarged European Union, international observers from other countries and non-governmental organisations took part in the conference.

The City of Athens to host the 43rd International Children’s Games in 2009

On Friday 17 October at 10:30 am in the ceremony hall at the Athens City Hall, the City of Athens signed an agreement to host the 43rd International Children’s Games in 2009. The agreement was signed by Mayor of Athens Nikitas Kaklamanis and Torsten Rasch, President of the International Children’s Games (ICG) Committee. Present at the event were the Vice President of the ICG, Johnny Kirakopoulos; Secretary General Richard Smith; the President of the Organisation of Youth and Athletics (ONA), Vasilis Kikilias; and ATEDCo CEO Panagiotis Arkoumaneas.

The Games include track and field, swimming, basketball, football, tennis, volleyball and rhythmic gymnastics. For the first time in the 40-year history of the International Children’s Games, pilot events will be held for children with disabilities (“Together” events), an original idea which is an important step for integrating and incorporating children with special needs, and for them to compete against other athletes and make new friends. During the Games, there will also be cultural and social events so that the athletes and visitors to Athens can learn about Greek culture and history, as well as the contemporary side of the city. The whole venture will be supported by a powerful, energetic and enthusiastic network of volunteers and active citizens of Athens. The International Children’s Games are held under the auspices of the International Olympic Committee for athletes of both sexes between the ages of 12 and 15. The aim of the ICGs is to stop discrimination, but also to develop and promote the Olympic Idea, healthy competition, joy and the value of taking part, and the concept of fair play among all the children of the world.

ATEDCo participates in the 4th International Conference of the UN World Tourism Organisation

Compared to leisure tourism, convention tourism is proving to be more sustainable during the global economic slump. This is one of the conclusions reached at the 4th International Conference of the United Nations World Tourism Organisation, the aim of which was to highlight the importance of managing and marketing destinations as strategic tools for ensuring the quality of tourism. Significantly, they also discovered that creating an identity for a destination is a complex strategic process for managing and promoting it. It requires significant research investment and demands a substantial contribution from all those involved in creating and promoting the tourism product of a destination. The Athens Tourism and Economic Development Company participated in the conference, presenting the effects of the Olympic Games on tourism in Athens from the preto the post-Olympic period.

ATEDCo: a major player at the London World Travel Market

As part of its plans to develop international networks and to promote Athens in international markets and especially the UK market - in a targeted manner, the Athens Tourism and Economic Development Company took part in the World Travel Market (WTM) event and engaged in important discussions with representatives of leading tour operators, the international media and international tourism bodies. At the same time, ATEDCo also participated in the Tourism & Property RoadShow, where Athens was the featured destination. During the scheduled series of meetings with international media, tourist bodies and real estate companies, which took place at the Foreign Press Association premises on 12 November 2008, ATEDCo presented Athensâ&#x20AC;&#x2122; progress in terms of tourism supply and demand throughout the pre- and post-Olympic periods, and tour operatorsâ&#x20AC;&#x2122; estimations for its future course based on primary research surveys that had been carried out.

In addition, the competitive advantages and key success factors of Athens as a conference and city break destination and the ATEDCo action plan for tourism development and for promoting metropolitan Athens were presented. Taking into consideration the current situation, when it comes to implementing its plan to promote Athens in the international tourism market, ATEDCo is focusing its efforts both on traditional tourist market countries and on emerging markets worldwide. ATEDCoâ&#x20AC;&#x2122;s objective is to highlight - via targeted advertising and promotional measures - new aspects of the Athens tourism product, such as modern infrastructure, recently renovated hotels, a fully regenerated historical centre, direct access to the sea, islands and countryside, a wealth of gastronomic delights and forthcoming urban regeneration and cultural projects.

FRONTLINES

UPCOMING CONFERENCES

DECEMBER - FEBRUARY

EVENTS CALENDAR

â&#x20AC;˘ Multichannel Banking Strategies Conference 1 December, Megaron Athens International Conference Centre The Multichannel Banking Strategies Conference, held in Athens on December 1, featured two of the leading European experts in multichannel strategy, Hugh Wilson and Moira Clark, inviting banks to discover why and how such a strategy goes way beyond cost reduction. â&#x20AC;˘ 8th Annual Bank Management Conference 1 December, Megaron Athens International Conference Centre In its eighth year, this annual conference is dedicated to the management practices that will lead banks out of the prevailing uncertainty and help them make the right choices for a profitable future.

â&#x20AC;˘ Global Forum for Media Development, Athens World Conference 7 -10 December, Divani Caravel Hotel Some 500 media experts from over 100 countries will be invited to attend the second Global Forum for Media Development in Athens on December 7-10 2008 to develop common strategies for media development and to ensure that free, independent and pluralistic media are at the core of development programmes. The President of Greece, Dr Karolos Papoulias, will open the conference. Key speakers, such as Nobel Prize-winner Orhan Pamuk, have been invited to attend. High-level representatives from the UN, UNESCO, the World Bank and other intergovernmental institutions will address the conference. Senior media executives and key representatives from a wide range of media development organisations will present new and innovative ideas for ensuring sustainability of independent media and media development goals.

EVENTS CALENDAR

• Unified Communication Conference 11 December, Dais Cultural and Conference Centre Communications are about to experience a revolution as important as the discovery of the telephone or the Internet. The convergence of voice, data, video and wireless technologies is leading the way to an era where the way in which we communicate will change dramatically. The Unified Communications Conference will guide business users on how to secure these benefits and ensure a smooth and effective transition to a UC environment. • Cosmoderm XIII, Joint Meeting of ESCAD (European Society for Cosmetic and Aesthetic Dermatology) and the Hellenic Society of Dermatology and Venereology 12 - 14 December, Divani Caravel Hotel The field of Cosmetic and Aesthetic Dermatology has been attracting the attention of the scientific community over the past 30 years. Our scientific programme will cover the “hottest” topics of our subspecialty, including recent developments and therapeutic methods. This goal will be successfully fulfilled thanks to the contribution of distinguished invited speakers who will provide a balance not only between basic and clinical science, but also between preventive and therapeutic approaches. In addition, information on the state of the art through lectures, meetings and, most importantly, through hands-on workshops on the new data will be presented by the experts in the field.

• 2nd International Meeting “Deep Infiltrating Endometriosis: The Laparoscopic Challenge” 13 - 14 December, Grande Bretagne Hotel This meeting brings together leading experts with many years of experience and a great depth of knowledge in the field of laparoscopic surgery for deep infiltrating endometriosis. Over the two days the conference will address some of the most critical issues faced by laparoscopic surgeons when presented with a patient with DIE: › Epidemiology ›D iagnosis and staging › Anatomy › Fertility and pain › Surgical techniques › Avoidance and management of complications This meeting is being held under the auspices of the University of Athens, the Hellenic Society for Gynaecological Endoscopy and the Hellenic Endometriosis Society.

• Development of Women’s Employment & Entrepreneurship Forum 13 - 14 December, Divani Apollon Palace Hotel On 13 and 14 December, Athens will host an exciting international event on Women’s Entrepreneurship. This event will present European Policies on Women’s Entrepreneurship and women’s enterprises with good practices, mainly in the sectors of production, commerce and services, to an audience of over 400 women entrepreneurs.

• International Conference “Open Access Infrastructures: The Future of Scientific Communication” 15 - 16 December, National Hellenic Research Foundation The National Documentation Centre of the National Hellenic Research Foundation (NHRF) is organizing an international conference entitled “Open Access Infrastructures: The Future of Scientific Communication.” The international conference is part of the project “National Information Systems for Research and Technology, Phase III, Open Access Electronic Repositories and Journals.” The conference comes as a response to the increasing interest of the international scholarly community in taking advantage of the benefits that open access infrastructures offer in disseminating scholarly research and in the exploitation of research results. Academics, researchers and publishers from the European Union and the USA, representatives of the European Commission and Greek public agencies will exchange ideas and experiences to inform and raise awareness of issues of Open Access Infrastructures (repositories and scientific journals).The international conference is aimed at the entire scholarly and research community, research-funding organizations, businesses, libraries and the general public. • 6th International Conference on History: From Ancient to Modern 29 - 31 December, St. George Lycabettus Hotel The History Research Unit of the Athens Institute for Education and Research (ATINER) will organize its 6th International Conference on History in Athens on 29-31 December. The conference will be held in downtown Athens, within walking distance of the Acropolis (Parthenon) and other historical sites of Athens. Special sessions will be organised in the following areas: Ancient Greek and Roman History; Cultural History; History of Religion; Arts History; Economic History; Political and Social History; Sports History (History of Olympic Games); History of Sciences; History of Philosophy; Intellectual History; Modern American History; Latin American History; African History; Asian History; European History; Personalities in Philosophy and History; Interactions of Civilizations (East-West & North-South); Historiography; Historic Preservation and the Future of Historical Studies.

EVENTS CALENDAR

• 2nd Athens International Forum on Security

• 23rd International Congress of the Hellenic Society of Intraocular Implant and Refractive Surgery

15 - 16 January, Hellenic American Union Conference Centre The Athens International Forum on Security (AIFS), initiated and organised by the Hellenic American Union, a non-profit institution, is an independent information security conference in Greece to deliver vendor-neutral expertise to proactive IT professionals. AIFS aims to provide a fresh, in-depth look into information security technologies, policies, techniques and best practices, and to help all parties involved, from front-line IT personnel to policy makers, gain valuable insights into key information security issues. • The 1st International Symposium on “Renal Dysfunction and Cardiovascular Disease 2009” 17 January, Eugenides Foundation The Symposium “Renal Dysfunction and Cardiovascular Disease 2009” is an effort to enhance the interchange of emerging new information on the pathophysiological and clinical interrelationships between the kidneys, the heart and the vasculature. During the symposium, sessions will be held with the participation of world experts who are pioneers in the field of cardiovascular research. Through lectures, and round table discussions, the symposium offers an outstanding scientific program featuring both state-of-the-art knowledge and innovative approaches toward the patient with renal impairment and cardiovascular disease.

19 - 22 February, Hilton Athens hotel • 5th International Meetings and Incentives Conference (IMIC) “Selling Destinations, Venues and Services” 4 - 5 February, Athinais Conference Centre 5th International Meetings and Incentives Conference (IMIC) “Selling Destinations, Venues and Services: Supplier Perspectives, Buyer Demands” Times have changed and destinations that can now host a conference, a corporate meeting, an incentive trip or a social event have multiplied. On the Internet, all seems to be beautiful and perfectly organised (destinations, conference centres, hotels, venues, restaurants, transportation etc.). On the other hand, buyers (potential customers) are trying to evaluate all parameters and make the right decision. It is now obvious that in order to “sell” the destination, the venue and our services, we have to understand our client’s needs. This is the main theme of the IMIC 2009 conference. Top quality speakers, moderators and panellists will discuss, explain and answer burning questions on: - What buyers really want? - How can we successfully sell destinations, venues and services?

The 23rd International Congress of HSIOIRS will be held 19-22 February 2009 at the Hilton Athens hotel. A rich and innovative program, focusing on cataract and refractive surgery, will be presented. It will include lectures by international faculty, round table discussions, free papers, clinical instructional courses, high communication wet labs, live surgery and video presentations. The Congress will be attended by well-known and distinguished ophthalmologists from Greece and abroad. • 2nd International Conference on Advanced Technologies and Treatments for Diabetes 25 - 28 February, Hilton Athens hotel The 2nd International Conference on Advanced Technologies & Treatments for Diabetes (ATTD) will present professionals in the field and a cutting-edge scientific program focusing on the latest technologies for the treatment and prevention of diabetes and related illnesses. ATTD Athens 2009 topics will include new insulin analogues and delivery systems, insulin pumps, glucose sensors, closed-loop systems devices for diabetic prevention, artificial pancreas, and new technologies for treating obesity.

- How can we attract various types of events? - How can we deliver successful incentive programmes?

Athens International Airport Business Lounges and VIP services Passengers at Athens International Airport - Eleftherios Venizelos can choose from a wide range of special services that guarantee a pleasant and relaxing travel experience. We present with you all the information you need regarding the Business Lounges, Executive Valet Parking and your transportation with Executive Cars-Limousines.

AIRPORT

Business Lounges

Executive Valet Parking

Eight Business Lounges are located on the Departures Level of AIA.

The Executive Valet Parking service enables passengers to avoid looking for parking space and thus save valuable time by simply handing their vehicle over to authorised personnel.

Departures - Area A (Extra Schengen) • British Airways - Terraces • Olympic Airways - Aristotle Onassis • Swissport Executive Lounge Departures - Area B (Intra-Schengen) • Aegean Airlines - Club • Alitalia - Donatello

If you wish to use the Executive Valet Service, please drive your car directly to the Departures Level of the Main Terminal Building (in front of Entrance 3). (For further information, please contact Central Parking Systems Athens S.A.)

• Goldair Handling

Limousine Services

• Lufthansa - Senator

Limousine services are provided on the Arrivals Level, between Exits 3 and 4.

• Olympic Airways - Melina Mercouri

Lounges at AIA, in detail: Olympic Airlines

Aegean Airlines - Club

British Airways - Terraces

Just a short distance from Aegean’s ticket office at Gate 4 of Athens International Airport Eleftherios Venizelos you will find the Aegean Club Lounge. All Aegean business class passengers, as well as holders of the Miles & Bonus Gold card, are welcome to enjoy the special amenities of the lounge.

The British Airways Lounge at Eleftherios Venizelos Airport was built with the same philosophy as BA lounges all over the world. It can be used by BA business class passengers, but also welcomes business class passengers from other airlines at times when there are no BA flights. It is one of three lounges in the Extra-Schengen area of Athens International Airport-Eleftherios Venizelos.

Aristotelis Onassis & Melina Mercouri

Olympic Airlines Business Class passengers, Gold Card members of Icarus FFP and Priority Pass card-holders are entitled to enjoy OA VIP Lounges at all destinations abroad, in Athens and in Thessaloniki. There are two luxury lounges at Athens International Airport, Aristotle Onassis (Area A) and Melina Mercouri (Area B), providing high-level services including: • Fully equipped Business Centre with private meeting rooms, PCs, Internet access, e-mail facility, telephones, fax machines and photocopiers • Specially designed quiet areas equipped with convertible seats for enhanced comfort and relaxation • Shower rooms • Library / Reading area • A wide selection of international and Greek newspapers and magazines • Television areas • Complimentary coffee and soft drinks (self-service kiosks) • Wine, spirit and snack bar • Facilities for passengers with special needs • Smoking and non-smoking areas

The Aegean Club Lounge has been designed to offer a perfect combination of aesthetics and efficiency, operating smoothly in a relaxed and welcoming atmosphere. Before boarding, you can enjoy a coffee or a snack from the buffet – with specially designated areas for smokers and non-smokers. The Club Lounge also has a special area for urgent phone calls, as well as computers with Internet access. Passengers can also use their own laptops, plugging them into one of the many outlets provided. Finally, in the reception area, you will find special lockers where you can leave your personal items in absolute security. The ever-courteous Aegean personnel are on hand to offer service with a smile – seeing to all your pre-flight requirements.

The lounge opened on 21 June 2001 and covers 200 m2 of the Departures Level. It meets all security standards, including those regarding non-flammable materials. In a quiet, beautifully decorated space with a fountain providing a sense of relaxation, visitors can enjoy a variety of snacks from the wine bar, drink an authentic espresso at the Cappuccino Bar, or enjoy a Scotch on the rocks before boarding. At the British Airways Lounge, visitors can connect to the Internet wirelessly from their own laptops without unnecessary complications. In the Combiz Area, there are two computers available for anyone who wants a quick surf before boarding the plane, as well as a photocopier and fax machine. In short, business travellers have everything they need to make them feel as if they are in the office. Yet another innovative service offered by the British Airways Lounge is a special display of duty free products. Business class passengers can order and receive their duty free in the lounge without having to move an inch!

AIRPORT

Olympic Airlines Aristotelis Onassis & Melina Mercouri

Lufthansa - Senator

British Airways - Terraces

SWISSPORT Swissport Executive Lounge

Lufthansa - Senator

ALITALIA – Donatello

The best way to begin your journey from the airport is with a visit to the Swissport Executive Lounge, which offers unparalleled relaxation to every traveller before their flight. The Executive Lounge is opposite Departure Gate A11 (for Extra-Schengen destinations).

The Lufthansa Senator and Business Lounge was the first lounge to be completed at the brand-new Athens International Airport-Eleftherios Venizelos in February 2001. Dipl. Engineer Loeffler, a well-known architect from Munich, personally planned and supervised the project. Lufthansa offers excellent services to Frequent Flyers, Business Class and Senator Class passengers in 225 m2 of well-appointed space that includes PC desks with Internet access and wireless net, satellite TV, international press and delicacies. Passengers relax in a gallery-like atmosphere, since the lounge has been turned into an art gallery displaying frequently changed works by Greek artists. Lufthansa is currently investing 150 million euros in upgrading its lounges around the world and the Athens lounge is included in the plans.

For the most enjoyable wait for your flight, you are invited to use the Alitalia VIP Lounges in Athens, Rome, Milan, other locations in Italy and abroad. The lounge is located opposite Gate B15 in the Transit room on the Departures level, with easy access to all boarding gates. You will also find the same style and atmosphere abroad. Elegant and comfortable surroundings equipped with computers, fax machines, photocopiers and telephones for those who need to work even while they are waiting for their flight

The 400 m2 area is made up of smaller rooms, including a fully equipped office support centre with computers, fax machines, printers and fast, free Internet access. The lounge also includes a library, massage room and a separate smoking area. In addition to the wide variety of cold snacks, coffees and alcoholic drinks, it is the only lounge which offers ice cream and a range of hot snacks. The Executive Lounge welcomes travellers on some of the largest airlines, including Aegean, Continental, Cyprus, Delta, Emirates, Gulf Air, Qatar Airways, Swiss, Thai, and Tarom.

Lounge features: • Office units • Fax machine • Credit card phone • Dataports for laptops • TV • Local magazines and newspapers • International magazines and newspapers • German magazines and newspapers

Goldair Handling

The perfect way to start your trip. Arrive before your flight and really relax while waiting in an executive VIP lounge. The luxuriously furnished lounge opposite Departure Gate B13 for passengers waiting to board their flight offers a welcome reception desk, departure information for all flights and a business area with free Internet access. A fast-track lane through security control is accessible for easy boarding. In a relaxed atmosphere with a panoramic view of the Spata countryside the lounge offers: • Departure information for all flights • Business area with free Internet access • Smoking/non smoking sections • International and local newspapers and magazines • Tea and coffee • Free soft drinks • Free alcoholic beverages • Assorted snacks and sandwiches • A relaxed atmosphere with a panoramic view of the Spata countryside • Safe storage lockers • Satellite TV.

HOTELS

Hotel Grande Bretagne

Few hotels in the world can lay claim to being a destination in itself. The Grande Bretagne in Athens, however, is such an address. Since its 19th-century establishment, the Grande Bretagne has been the only choice for royalty, heads of state, celebrities and VIPs, a distinction which still holds true today. Churchill, Onassis, the Kennedys, Maria Callas, Elizabeth Taylor, Jacques Chirac and many more personalities have stayed at the 160-year-old landmark that has played a legendary role in the cityâ&#x20AC;&#x2122;s social and political life. Its salons have seen treatysigning politicians, deal-making industrialists and matchmaking socialites, the building even serving as the one-time government headquarters.

Located at the heart of Athensâ&#x20AC;&#x2122; historic centre and with spectacular views of the Acropolis, the House of Parliament is just across Constitution (Syntagma) Square, and the Acropolis, museums, cafes, restaurants, exclusive shops and the business district are an easy walk away. All rooms have internet access, voicemail, minibars, safes, CD/stereo players, satellite TV, deluxe bath accoutrements,

bathrobes and slippers, while wheelchair accessible rooms are also available, as is babysitting. A A hair salon, newsagent and business centre are all located on the premises. The prestigious Hotel Grande Bretagne re-opened on March 17, 2003, after a USD $100 million restoration. The restoration followed the signing of a new management contract between the Lampsa

Greek Hotel Company, a public company that has owned the Hotel Grande Bretagne since 1874, and Starwood Hotels & Resorts Worldwide, Inc. The Hotel Grande Bretagne now operates under “The Luxury Collection” brand. The Hotel Grande Bretagne boasts 321 rooms and suites offering spectacular views of Athens. Its interior, designed by architects of the internationally renowned American company Hirsch, Bedner & Associates, combines state-of-the-art technology with luxurious comfort. In addition to the new rooms the hotel features new luxury areas, such as the Grand Ballroom and the Golden Room, dedicated to celebrations, events and conferences. The Hotel’s numerous restaurants and bars conjure up an atmosphere of distinct elegance. The hotel’s deluxe suites have their own unique styles with adjoining suites, salons and steam baths. The 400 m2 (4,300square-foot) Royal Suite includes a 16-seat dining-room, fireplace, sauna, gym and soaking tub, and the 200 m2 (2,150square-foot) Presidential Suite has a special built-in, two-sided plasma television, steam bath and walk-in closets. The hotels exclusive Butler service guarantees that guests’ wishes are responded to immediately. A 1,140 m2 (12,270-square-foot) impressive SPA and wellness center with an indoor pool, rooms for beauty and relaxation treatments, as well as a brand-new fitness center featuring the latest sports equipment, have also been introduced as part of the refurbishment. The highlight is the rooftop swimming pool with a sun deck and a pool bar with a wonderful view of the city and the Acropolis.

Dining and Entertainment The Hotel Grande Bretagne showcases some of the region’s finest cuisine, in a variety of sophisticated surroundings. From the magnificent wine cellar to the spectacular rooftop restaurant – experience the best of Athens at this grand hotel. GB Corner: The property’s signature restaurant is an authentic brasserie with an unrivalled atmosphere and the finest French – Mediterranean cuisine. GB Roof Garden: Unparalleled in the capital, this magnificent roof-top restaurant with contemporary design provides breathtaking city views. The menu offers an array of memorable Mediterranean choices. Winter Garden: A tranquil oasis in the center of Athens, the elegant Winter Garden serves tasteful selections, especially for brunch and high tea, meeting the highest gourmet demands. Alexander’s Bar: Voted the best hotel bar in the world for 2004, Alexander’s Bar is a superb cocktail bar, reflecting the excitement and enthusiasm of this buzzing Greek capital. Pool Bar: Located on the 7th Floor, the Pool Bar offers magnificent views of Lycabettus Hill and an illuminated Athens below. Atrium: After a high energy workout or a relaxing body treatment in the GB Spa, ease back into real life in the beautifully tranquil Atrium.

HOTELS

Info: Transportation The hotel is located 27 kilometers or a 45-minute drive from the Athens International Airport – Eleftherios Venizelos. From the Airport take line 3 (Blue line) and alight at “Syntagma” station. The “Syntagma” metro station is situated opposite the hotel entrance. Meeting/Function Facilities The hotel’s banqueting rooms provide the ideal venue for any kind of event. The elegantly appointed conference and banqueting rooms host from between 10 to 800 people. Accommodation Total number of guest rooms: 321 Description of Rooms: All renovated – luxurious fabrics, restored antiques and the latest high tech facilities personalize the hotel’s 321 rooms and suites. Guests residing in suites will enjoy the hotel’s exclusive Butler Service to fulfill each and every wish. Guest Room Facilities: Exceptional Views, Bathrobes and Slippers, Deluxe Bath Amenities, Marble Bathrooms, Wood-Paneled Wardrobes, In-Room Safes, Mini-Bar, Non-Smoking Rooms, Cable Television, CD player, Voice Mail. Check-out time: 12:00 hrs

Guest Services/Facilities 24-Hour Concierge Desk Butler Service (Suites) Butler Floor 24-Hour In-Room Dining Business Center/Services Extensive SPA Facilities Fitness Center Indoor and Outdoor Pool Daily Newspaper Nightly Turndown Car Rental and Limousines Laundry/Dry Cleaning Service Babysitting Services

A 1,140 m2 (12,270-square-foot) impressive SPA and wellness center with an indoor pool, rooms for beauty and relaxation treatments, as well as a brandnew fitness center featuring the latest sports equipment, have also been introduced as part of the refurbishment. The highlight is the rooftop swimming pool with a sun deck and a pool bar with a wonderful view of the city and the Acropolis.

An interview with Andy Cooper Andy Cooper is the ABTA Head of Development and Director General of the Federation of Tour Operators

How is European tourism coping with the economic crisis and how does it function within it?

The key to survival and long term success is to recognise the challenge, plan the business accordingly, and recognise the importance of quality and value for money.

It is too early to tell whether the economic crisis will have a significant impact on European tourism. The crisis effectively started at the tail end of the Summer 2008 season, and we will not really be able to form an opinion until we hit a peak booking or travel period. It is true to say that there are a number of different market segments, and it is likely that the economic situation will affect those segments in different ways. Looking at the UK outbound market, we would say that the leisure sector can be divided into 3 different groupings: traditional holidays, short breaks and Visiting Friends and Relatives (VFR). It is likely that the short break and VFR markets will be more immediately impacted by economic difficulties, as many of these breaks can be sacrificed, at least in the short term. The VFR market will quickly pick up again when consumers have money available, but the short break market may be affected for longer. We believe that mostcustomers will still take their main annual holiday, as this has become a social norm. They may choose to downgrade, by booking a lower standard of accommodation or by staying for shorter periods, and they may well book significantly later, but they will still travel. Consumers will be looking for value for money, and British consumers will also be impacted by the weakness of Sterling, particularly against the Euro.

INTERVIEW

How do you see the developments regarding business travel and the conferences and corporate meetings and incentives market? There is no doubt that business travel will decline slightly during any global recession, and we are already seeing evidence of that from the reported load factors of the major European airlines in the past quarter. However, ultimately the only way to move out of a recession is for trade to increase, and with trade comes travel. There may therefore be a short term reduction in business travel, but it will undoubtedly return. We do however believe that all those in the business travel sector from travel agents to airlines to hoteliers need to expect short term pain, and therefore need to adjust their business plans accordingly. The biggest challenge will be to ensure that the short term lasts for as short a time as possible. This is equally, and probably more true of the MICE market. Conferences and incentives are a relatively high cost for many businesses, and an area in which they will no doubt be looking to make savings. We would therefore anticipate a downturn in this market amongst many businesses over the short to medium term. According to the information available to date, Greek tourism shows remarkable resistance to the developments in the international tourism market. What image do you have of the future of Greek tourism? It is true to say that Greece has remained loyal to its traditional tourism product, and whilst there have been some new developments in the Greek islands, there have been relatively few. This is fine, provided that there is a continuing investment in product quality and service. We are concerned that there are new destination developments in areas like Egypt and Turkey which offer outstanding value for money as well as high levels of service, and these are increasingly strong competitors to Greek tourism. Greece does have a unique charm, and should capitalise on that, but needs also to recognise the importance of product quality and service and ensure that customers perceive that they are getting these. If this does not occur, then Greek tourism will have challenges in the future.

Have you visited Athens recently? If yes, what were your impressions of our city? What do you believe are the strong points for Athens as a city break and conference destination? I have been to Athens twice in 2008. The improvements in transportation brought about by the development of the metro cannot be understated, as it has become significantly easier to travel round the city, and this has, for me, opened up Athens, making it a very convenient location for a city break. There is an interesting convergence of a modern city with a fascinating history, and this means that it works extremely well as a city break destination. The challenge in the UK market revolves around the distance from the UK, and therefore the availability of flights to Athens. Customers travelling from London and the South East of the UK have the opportunity of travelling with EasyJet as an alternative to Olympic, but that option is not available for the rest of the UK. In the current climate, prices will continue to be an issue, but this may change in the medium term. Continuing improvements to transportation within the city would be the biggest single factor which would help to increase sales of Athens as a conference destination. In summary, 2009 will undoubtedly be a challenging year for the travel industry, whatever sector a business is operating in. The key to survival and long term success is to recognise the challenge, plan the business accordingly, and recognise the importance of quality and value for money.

The Museum of Cycladic Art

MUSEUMS

The Museum of Cycladic Art has been housed in its present building at 4, Neofitou Douka St since 1986. The history, however, of the N. P Goulandris collection begins in 1961 when Nicholas and Katerina Goulandris began collecting ancient Greek artefacts, mainly art, as an enjoyable pastime

Their interest, however, soon began to focus on a specific category of artifacts from the Cyclades, and they gradually began to put together a significant collection of marble figurines and other implements from the Cycladic civilisation.

In 1985, after the sudden death of Nicholas Goulandris, Katerina Goulandris donated the internationally recognised Private Collection of Cycladic and Ancient Greek Art, which comprises the permanent collection of the Museum of Cycladic Art, to the

Museum Foundation. Since that time the collection has been constantly enriched, either through purchases made by the President of the Foundation or through donations.

During the first five years of its life, the Museum of Cycladic Art was constantly expanding its activities: Educational programmes, regular exhibitions, publications, seminars and cultural displays. In addition, visitors, friends, sponsors and benefactors took an active interest in the museum. The museum grew and the space available was no longer able to contain all the ideas and plans of its people. In 1991, following petitions made by the Foundation, use of the Stathatos Mansion, the historic neo-classical building at the junction of Irodotou St and Vas Sofias Avenue, was conceded to the Museum of Cycladic Art, since which time it has comprised the New Wing of the Museum.

Cypriot Culture: The Cypriot collection in the MCA (Th.N. Zintilis collection) is one of the most comprehensive collections of Cypriot antiquities in the world. It contains more than 800 objects that help visitors learn about the history of the island and its relations with other regions of the eastern Mediterranean from the 4th millennium BC to the Early Christian period (6th c. AD).

Permanent Collections:

Admission Standard entrance fee (except for Monday) € 7

Cycladic Art: Cycladic culture flourished on the islands of the central Aegean during the Early Bronze Age (3rd millennium BC). The MCA collection is one of the most comprehensive collections of Cycladic antiquities worldwide, comprising an astonishing variety of marble figurines and vessels, bronze tools and weapons, as well as pottery from all phases of the Early Cycladic period. Ancient Greek Art: The birth of Greek art in the protohistoric Aegean, the development of Classical culture and its gradual dissemination all over the Mediterranean basin constitutes one of the most influential phenomena in the history of western civilization. The MCA holds a large collection of Ancient Greek Art with representative artifacts from all periods between the Middle Bronze Age (2nd millennium BC) to the very end of the Roman period (4th c. AD).

Info Public Holidays (museum is closed): 1 January, 6 January, Shrove Monday, 25 March, Good Friday, Easter Monday, 1 May, Whit Monday, 15 August, 28 October, 25 December, 26 December

Reduced entrance fees - seniors (over 65) € 3,5 - 19-26 years old € 2,5 - groups of 15 or more € 5 (each) Monday entrance fee € 3,5 Free admission - kids and young persons under 18 - visitors with disabilities and their companion - members of the MCA - archaeologists - archaeology and art history students - members of ICOM - ICOMOS - journalists - qualified guides - teachers accompanying schoolclasses participating in educational programmes - parents accompanying their kids for the Saturday’s programme

MUSEUMS

Entrance There are two entrances to the MCA: Main Building (Permanent Collections) 4 Neophytou Douka st. Stathatos Mansion (Temporary exhibitions) Vasilissis Sophias Ave and 1 Irodotou St. There is an internal connection between the buildings. Fee includes same day admission to both wings. There is no extra charge for entrance to temporary exhibitions, unless stated otherwise. Address Main Building 4, Neophytou Douka str. The Stathatos Mansion Vasilissis Sofias ave. & 1, Irodotou st. Contact Telephone: (+30) 210 7228321-3 Fax: (+30) 210 7239382 E-mail: museum@cycladic.gr

Public transport Metro Line 3: stations Evangelismos, Syntagma. Line 2: station Syntagma Buses Α5, Ε6, Ε7, Χ14, 054, 200, 203, 204, 220, 221, 224, 235, 408, 608, 622, 732, 815 Trolley-buses 3, 7, 13 Disabled persons Access for disabled persons is via a wheelchair ramp at the entrance to the Main Building, at 4 Neophytou Douka str. Access to the floors is by elevator. MCA Shop The MCA Shop is located on the ground floor and in the basement of the Main Building, at 4 Neophytou Douka str. It is open to visitors to the museum as well as to persons just wishing to purchase a gift or a book. These customers are kindly advised to inform the ticket desk at the entrance.

Opening hours: As for the museum Contact telephone: (+30) 210 7228321-3 E-mail: shop@cycladic-m.gr Method of payment: cash, cheques, credit cards E-shopping: by credit card, at the MCA on-line shop MCA Café The MCA Cafe is located in the museum atrium, on the ground floor of the Main Building, at 4 Neophytou Douka str. The café is open to museum visitors as well as to non-visitors wishing to take a break in pleasant surroundings in the centre of Athens. These customers are kindly advised to inform the ticket desk at the entrance. Opening hours: As for the museum Telephone for Reservations: (+30) 210 7228321-3

UPCOMING CONFERENCES

Media Experts from 100 Countries in Athens Global Forum for Media Development to Hold a Major Conference in Athens, 7-10 December 2008

On 7 December 2008, the President of the Hellenic Republic, Dr. Karolos Papoulias, will open the four day Athens World Conference of the 2nd Global Forum for Media Development (GFMD) at Divani Caravel Hotel. This is an exclusive event with more than 500 high-level media experts, journalists, editors, intellectuals and politicians from over 100 countries. The World Conference in Athens will offer these people the opportunity to further their aspirations for a free, independent, viable and inclusive media, fundamentals for forming and strengthening democratic society and human development, and to promote the free global movement of information.

The GFMD 2008 builds on the work of the first Global Forum for Media aid organizations in Amman, Jordan, in October 2005. Over 400 participants attended the first Forum, and agreed to a set of principles that form the basis of the work of the GFMD. This 2nd Global Forum is part of the 60th anniversary of the Universal Declaration of Human Rights, a one year-long United Nations celebration that will end on 10 December, the final day of the Athens Conference. Key speakers, such as Nobel-Prize winner Orhan Pamuk and Mary Robinson â&#x20AC;&#x201C; member of The Elders, Former UN High Commissioner for Human Rights, Former President of Ireland, and eminent representatives from the UN, UNESCO and the World Bank â&#x20AC;&#x201C; will join senior media executives and key ambassadors

They will also present new and innovative ideas for ensuring the sustainability of independent media and media development goals and aim to develop common strategies to make sure that free, independent and viable media are at the core of development programmes. The need for independent media support has never been greater, especially when the media are permitted to highlight policy problems and present information on social issues that require government awareness, and when the recognition of the positive impact of independent media on sustainable growth is rapidly increasing. As a result of the rapid progression of globalization and the growing demand from societies and social levels across the world to ensure quality of information, quality of democracy and respect for human rights, the focal point of this year’s conference is “Quality Information for All”. A range of key issues and objectives will be discussed in order to develop unambiguous and viable strategies for the media development community. The conference will allow leading media NGOs to present their work and give them the opportunity to come together with a vast array of international organizations that support media development work. The efforts of media assistance organizations to strengthen the media at local, regional, and international levels around the world is imperative in rising to the challenges that threaten free media today. Throughout the conference, the GFMD will organize a supporters’ meeting, encouraging all institutions active in the field to present and discuss the conclusions of the forum in

six thematic areas. The meeting will also highlight other international networks such as the international journalism school network. Furthermore, GFMD will hold a members’ session to reach a decision on GFMD statutes, confirm regional representatives to the Steering Committee and nominate international representatives. The recommended Committee will comprise of four international members and two members each from Africa, Asia, Eurasia, Latin America/ the Caribbean, and the Middle East/ North Africa. The statutes will establish the working rules and governance structure and emphasize GFMD’s network structure. The Program Themes, Sessions and Invited Speakers The conference will begin with the opening session by David Hoffman, Chairman of Internews Network and Chairman of Global Forum, presenting the subject of Media Development on Media Development 2008 – the View Ahead. There will be 13 sessions during the four days of conference, from 7 to 10 December, where more than sixty prominent international media experts, journalists, editors, intellectuals and politicians will present and discuss another five thematic themes: New Opportunities, New Markets; At the Cutting Edge of Media Development; Media, a Key Role in Human Development; Journalism 2020: Quality is Key; and Facing Global Challenges. Among the specially-invited speakers are: Chris Kramer, CNN International; Richard Sambrook, Head of News, BBC; Jo Weir, Reuters; Dora Bakoyannis, Greek Foreign Minister; Tom Curley, Chief Executive Officer, Associated Press; Daniel Kaufmann, Director

UPCOMING CONFERENCES

Global Programs and Governance, World Bank; Peter Eigert, Director of Transparency International; William Orme, Head of Media Section, UNDP; Aidan White, General Secretary, International Federation of Journalists; Ambeyi Ligabo, UN Special Rapporteur on freedom of expression; Mogens Schmidt, Deputy Assistant Director General, UNESCO; and Bettina Peters, Director, GFMD. Conference Topics  A dvocacy strategies: How can the media development community make the case for placing media freedom at the heart of the development agenda? What are the most effective approaches to highlighting the impact of independent media on democracy and development goals?  E nabling media environments: What types of legal structures are necessary to ensure that the media can play a part in democratic development? In reference to closed media systems, what types of media development programmes can help open up restrictive media systems? Participants will develop common strategies by building on existing indices and qualitative studies.

How can investors be involved? What are the strategies for building new types of media?  M edia and governance - Measuring success: The focus is on developing indicators for measuring the impact of media development programmes on democratic governance over time in a given country. Discussion will also explore possible ways to collaborate on governance issues with other transnational networks, such as the Global Network for Local Governance, and international institutions such as the World Bank and Transparency International.  M onitoring and evaluation: Building on existing studies and indices, this session will examine the types of instruments and resources necessary to effectively measure media development programming, such as the creation of a toolbox of indicators that can be used by local media development organizations. About GFMD

 B uilding respect for freedom of the media through a dialogue with civil society: How can the media be inclusive and accessible to marginalized groups? How do the media and civil society interact? What is necessary to help civil society understand and support media freedom?

The Global Forum for Media Development (GFMD) is a practitioner-led process designed to be long term and open to the community, which is involved in media development around the world. It comprises of a network of roughly 500 non-governmental media assistance organizations operating in approximately 100 countries worldwide, supporting the development of independent media at community, national and regional levels.

 N ew technologies, opportunities and markets: Participants will analyze initiatives that use new technologies to provide better information services to the poor. Discussions will also examine business models that use new technologies, especially in poorer countries.

GFMD’s members range from organizations with worldwide reach, the BBC World Trust, Internews Network for instance, to national organizations, such as Media Rights Agenda in Nigeria or the Environmental Education Media Project in China.

Through collaboration, substantiation, professionalization and shared learning, the GFMD seeks to bring greater connections and sustainable impact to the work of the media development sector as a whole. GFMD aims to make media assistance a sector in its own right, as media assistance is too often relegated to communicating development goals and the intention is to make media development an integral part of overall development strategies, just like education or health. Free expression, media freedom and independent journalism, as defined by internationally accepted documents such as the UNESCO Windhoek Declaration, are the fundamental values of the GFMD and it believes that free, independent, viable and inclusive media are prerequisites for creating and strengthening democratic society and human development. A major aim of the GFMD is to ensure that media assistance organisations from Asia, Africa, the Middle East/North Africa and Latin America are fully involved in the debate on media development strategies, defining objectives and analyzing impact of media assistance programs.

The IACC is organized by AC&C Professional Congress Organiser.

Conference Venue Ideally situated in the heart of Athens, the fully renovated Divani Caravel luxury hotel, member of the Leading Hotels of the World, offers 4,000 m2 of state-ofthe-art equipped, multifunctional and soundproof meeting space that can accommodate up to 2000 persons, and the spacious banqueting foyer, blending refinement and elegance with avantgarde, presenting an impressive setting for delegate registration, exhibitions and refreshment breaks.

VENUES

Ethniki Conference Centre: A modern landmark for prestigious events What could be better than staying in a world

Scenic Cityscape Rooftop

class hotel located right next-door to the

On the Rooftop of the main building, 1,500

newest Conference Center in Athens? The

unobstructed square meters of open-air floor

adjacent cutting edge Conference Centre be-

space with exquisite views of the Acropolis

longing to the Ethniki Insurance Company, is

and Lycabettous Mount provide the ideal set-

now exclusively managed by the Athenaeum

ting for prestigious and fashionable events.

InterContinental Athens, the leader in the field of conferencing and hospitality within Greece. This unique and dynamic partnership ensures every professional and social event is

Competitive Advantages of the Ethniki Conference Center

sealed with success. With 1700 square meters

The Ethniki Conference Center highly distin-

of unique architectural vision, studied and

guished for its supreme aesthetics provides

some of the most spacious conference and

Botta, the Ethniki Conference Centre is set to

exhibition areas in Athens. Fully equipped

impress everyone with its aesthetics, its func-

with the latest audiovisual equipment (incl. 3

tionality and its technological infrastructure.

translation booths) and with flexibility of use

World Class Conference Hall The use of geometry and the interplay of light intensify the enhanced aesthetics of the Conference Hall. The exquisite acoustics and the perfectly calculated partitions contribute to its integral functionality. The modern technological infrastructure and the highly experienced personnel of the Athenaeum InterContinental Athens ensure professional thoroughness. The outcome: A Conference Hall that is perfectly suited for hosting highly demanding events. Contemporary Exhibition Hall Imposing, minimalist and flexible, the lobby of the Ethniki Conference Centre is a high quality Exhibition Hall that showcases every exhibitorâ&#x20AC;&#x2122;s product in a favourable light. When com-

(the Conference Hall can be partitioned into 3 smaller areas), the new Conference Center exceeds the needs of the most discerning organizers. Its neutral design & innovative architecture is ideal for organizers who desire to emphasize on the branding of their event, enjoying at the same time supreme levels of service according to the standards of the Athenaeum InterContinental Athens, 24-hour security service and underground parking of 550 spaces. However, it is the Rooftop that differentiates the Ethniki Conference Center from the rest of the venues in Athens, since it is the only place with a panoramic view of the city that hosts successfully up to 1000 guests.

bined, the Conference and the Exhibition Hall guarantee the ultimate choice of flexibility in configuration.

TRANSPORTATION

ATHENS TRAM Restoration of the Tram In 2004, Tram S.A started operating a brand new tram system in Athens, connecting the center of Athens with the southern suburbs.

The design focused on the following principles: • General aesthetic characteristics • Functionality, convenience, quality and ergonomical design of the interior of the tramcars

The tram operates by using all the very latest technology and provides passengers with all the necessary comforts. It serves 9 suburbs in the south of Athens and has direct connections with public buses, the metro and the suburban railway service. There are 48 stations along the route and 3 of the stations are terminals. It covers a distance of 27 km in two directions. The terminal stations are located at Syntagma Square, S.E.F (at Neo Faliro) and Kolimvitirio (at Glyfada). The average commercial speed is estimated to be about 24 kilometers per hour – one of the highest worldwide- and it carries roughly 65,000 passengers everyday.

All the tramcars are air-conditioned and equipped with screens to provide entertainment and information to passengers, with a musical radio program within cars and at stations. The stations are equipped with shelters, an audio and visual information system, information points (maps, etc) and arrivals and departures indicators. There is also easy access for people with special needs, since the cars are on the same level as the platform, which is in turn equipped with ramps.

Vehicles & Stations

The route

The tramcars are designed by the Italian company Anslado in collobaration with the famous designer of Ferrari, Sergio Pininfarina, one of the top designers worldwide in luxury vehicles.

The Athens tram route is one of the most beautiful in Europe. The 27 kilometer ride runs parallel to the Saronic Gulf, while another stretches across the historic center of Athens. In addition, the tram travels past numerous Olympic facilities, a regular destination for international tourists.

• Visibility and simple navigation by the driver

Boarding from any of the coastal hotels or from the city centre, Greek and international visitors use the tram for their daytrips, heading towards tourist hot spots such as the nightclubs in the southern coastal strip or hip suburbs such as Glyfada or Nea Smyrni, equally popular for shopping or a dip in the blue waters of any of the local organized beaches. Many passengers ride the tram for a pleasant means of getting about, sitting comfortably inside the wagons, or in order to visit some of the nearby historic or cultural sites, or even tovisit the garden cafe at Zappeion. The tram not only serves the coastal marinas, but also significant sport and conference facilities, such as the Peace and Friendship Stadium, the former Fencing Centre and the Karaiskakis Football Stadium. To conclude, through cooperation with tourist agencies, the tram offers the potential for private transfers and tours by prior arrangement. Boasting a total of 65,000 loyal passengers, a number that rises during the summer months, the tram dominates urban transportation in southern Athens. Because the tram is not just a means of travelling from A to B, it is a philosophy in its own right.

Leoforos Vouliagmenis

Statistics of the Tram 65.000 passengers per day

Divani Palace Acropolis

5 star

27 km network

Royal Olympic Hotel

5 star

48 stations

Airotel Parthenon

4 star

20 hour service on week-days

Hera Hotel

4 star

24 hour service on Fridays and Saturdays

Ilissos Hotel

4 star

7, 5 â&#x20AC;&#x201C; 10 min average waiting time Edem Tram Station

35 vehicles 96 vending ticket machines

Poseidon Hotel

3 star

254 seats for standing and seated passengers in each vehicle

Coral Hotel

4 star

2 seats for people with disabilities in each vehicle

Kalamaki Tram Station Galaxy Hotel

2,450 trees en route

2 star

94,035 bushes en route Loutra Alimou Tropical Hotel

Syntagma Tram station Grande Bretagne

4 star

5 star Paralia Glyfadas Tram Station

Hotel NVJ Athens Plaza

5 star

Best Western Esperia Palace

4 star

Emantina Hotel

Athens Electra Palace

5 star

London Hotel

3 star

Classical King George Palace

4 star

Oasis Hotel

4 star

Amalia Hotel

4 star

Electra

4 star

Platia Vergoti Tram Station Best Western Fenix Hotel

4 star

Kassomouli Tram Station Atheneaum Intercontinental

5 star

Athens Ledra Marriot Hotel

5 star

Athens Atrium

4 star

Metropolitan Chandris Hotel

4 star

Fix Tram Station Athenian Callirhoe Hotel

5 star

Platia Katraki Tram Station Congo Palace

4 star

Kolimvitirio Tram Station The Johnâ&#x20AC;&#x2122;s Hotel

4 star

Brazil Suites

2 star

For further information on hotels, visit the ACB website www.athensconventionbureau.gr For further information on the Athens Tram, visit the Tram website: www.tramsa.gr

TRANSPORTATION

CASE STUDIES

The 17th Annual Global Forum “Shaping the Future” The 17th annual Global Forum ‘’Shaping the Future: Global Converge 2.0, Integration & Innovation-Building a Collaborative Knowledge Society’’ was hosted for the first time in Athens, Greece on 21 and 22 October by ITEMS International.

The “Global Forum – Shaping the Future” is an annual, independent, international and invitation-only event dedicated to business and policy issues that affect the successful evolution of the Information Society. It is a not-for-profit initiative of Items International and the Sophia Antipolis Foundation. Since it started in 1992, the Global Forum has brought together international key players and experts from advanced economies - the USA, Canada, Western Europe and Asia and gradually more from developing countries, including countries of the Mediterranean, countries improving their telecommunications infrastructure, such as Russia and Central and Eastern European countries, and Mexico in the context of NAFTA.

The Global Forum provides a neutral platform for identifying representative trends, and discussing the most recent advances in the ICT sector and different points of views. The expertise of its speakers – who are selected from the ICT industry, regulators and implementing agencies – proves the complexity of the ICT background and contributes to a solid current knowledge base. As a prestigious and international think tank bringing together government, business and civil society, the Global Forum acts as a catalyst for a wide range of communication functions.

It supports the creation of partnerships between suppliers and users of communications applications and helps to link useful applications and pioneering ideas. The Global Forum provides the best possible context for its participants to work together and create practical innovative solutions in partnership at official and unofficial face-to-face discussions during the event and afterwards by electronic networking. Each year, the “Global Forum – Shaping the Future” succeeds in bringing together the different expertise of more than 300 high-profile delegates, including both industrial leaders and senior policy makers, from more than 40 countries.

CASE STUDIES

The warm and inspiring atmosphere of the Forum provides excellent conditions for people to meet and to work together and to create new partnerships, collaborations and other valuable contacts. The fact that many leaders stay beyond their speaking slots, listen attentively to others speakers, and participate actively in hallway conversations provides evidence that this concept is successful. The mayor of Athens, Nikitas Kaklamanis, addressed the audience with a message delivered by Konstantinos Giannatos, CEO of DAEM. “It is a great honour, as the mayor of Athens, to welcome you to our city for the Global Forum 2008. The word ‘metamorphosis’ is a Greek word. I believe that this is the appropriate word to describe what is going to happen in the next few days. Besides, this word does not only define change but it also defines innovation.” His message continued stating “Athens is a city that is proud of its ancient history. Over the following days you will see that Athens has every right to also be proud of the city’s recent achievements. This takes place because investment in new technologies is equivalent to investing in a better quality of life, in an optimistic digital economy providing the best possible services for our citizens.”

About The Venue The forum took place at Zappeion Megaron located in the centre of Athens. Zappeion was used during the 1896 Summer Olympics as the main Fencing Hall. A decade later, at the 1906 Summer Olympics, it was used as the Olympic Village. A number of historical events have taken place at the Zappeion, including the signing of the documents formalizing Greece’s accession to the European Union on 1 January 1981, which took place in the building’s marble-clad main atrium. Zappeion is currently being used as a Conference and Exhibition Centre for both public and private purposes. The building contains about 25 separate rooms that range in size from 97 m² to 984 m².

After 16 years of networking,

The Global Forum was organized by Items International.

but a real networking event

the Global Forum is today much more than just another ICT-conference, connecting practical applications and innovative ideas, and – first and foremost –people.

CASE STUDIES

Megaron Athens International Conference Centre

The 13th International Anti-Corruption Conference took place at Megaron

Athens

International

Conference Centre, between 31 October and 2 November. Organized by

Transparency

International,

the International Anti-Corruption Council and Transparency International Greece, hosted by the Government of Greece and supported by the Ministry of Justice, the conference brought together more than 1,500 participants from over 130 countries who acknowledged the vital role of transparency and accountability in justifying the current economic crisis.

The 13th International Anti-Corruption Conference took place, at Megaron Athens International Conference Centre, between 31 October and 2 November. Organized by Transparency International, the International AntiCorruption Council and Transparency International Greece, hosted by the Government of Greece and supported by the Ministry of Justice, the conference brought together more than 1,500 participants from over 130 countries who acknowledged the vital role of transparency and accountability in justifying the current economic crisis.

The IACC, first held in 1983, has grown into the foremost international meeting on governance and anticorruption. The conference promotes cooperation and innovation in developing tools to bring an end to corruption, a problem that continues to trap millions of people in a vicious cycle of poverty and threatens sustainable development. The conference brings together heads of state, academics, compliance experts, social organizations, business and government representatives, all of whom are engaged in innovative work to prevent and fight corruption in all its forms.

Under the banner “Global Transparency: Fighting corruption for a sustainable future”, the 13th IACC featured prominent speakers such as: HRH Prince El Hassan Bin Talal of Jordan; Ngozi Okonjo Iweala, Managing Director of the World Bank; Siim Kallas, Vice-President of the European Commission; Costas Karamanlis, Prime Minister of Greece; Irene Khan, Secretary General of Amnesty International; Festus Mogae, former President of Botswana; and George Papandreou, President of Socialist International and President of Panhellenic Socialist Movement (PASOK).

The conference looked into the role of corruption and governance in the social, political, environmental, and economic questions that define the quality of life for people across the globe, today and tomorrow. The themes of the conference included: • Peace and security; • Corruption in the natural resources and energy sectors (forestry, water, land, fishing and whaling, mining, oil and gas); • Climate change and corruption; • Sustainable globalization.

CASE STUDIES

The conference included 40 workshops (strategy sessions, training sessions and expert panel debates) whose topics were grouped under the conference themes. Participants at the IACC explored ways to combat the many types of corruption that consistently undermine all aspects of sustainability and deepen global inequalities: fostering conflict and violence, distorting natural resource exploitation, aggravating climate change and hampering our response to it. The Honourable Justice Barry O’Keefe, Chair of the IACC Council, stated that: “The objective of this conference is to re-invigorate anti-corruption work by generating new ideas, partnerships and propositions that can match the depth and complexity of corruption in the 21st century.” Huguette Labelle, Chair of Transparency International, added: “The mission of the IACC, to find anti-corruption solutions through policy, trade and awareness, has never been more relevant for alleviating the poverty, alienation and conflict that corruption breeds. The challenges of transparency and accountability are immense, but so is the commitment and creativity of the anticorruption community gathered here.” Greek Prime Minister Costas Karamanlis also addressed the conference. “International corruption constitutes a common enemy that we are obliged to combat with a persistent effort, both on a national and international level.”

The premier said that the deeper problems of the real economy are now at the forefront, while warning that the world is facing a recession of unknown intensity and duration. “We are all responsible for the grim reality the world is faced with today [...] and we need to deal with the real causes [of the recession],” he stressed. In terms of Greece, Karamanlis said the country has passed from the stage of idleness to a gradual improvement in the international anticorruption index. Costas Bakouris, Chair of Transparency International Greece, stated: “A constructive discussion about the grounds and ways of confronting corruption in the era of globalization is imperative. Raising social conscience and building a coalition of all valuable forces is the essential antidote to corruption. The International Anti-Corruption Conference serves this purpose.” Other speakers included Greek Justice Minister Sotiris Hatzigakis, Parliament President Dimitris Sioufas and Ecumenical Patriarch Bartholomew.

The IACC was organized by AC&C Professional Congress Organiser.

ABOUT THE VENUE The Megaron Athens International Conference Centre (Megaron AICC) is one of the finest and most technologically advanced conference venues in Europe. An integral part of the Athens Concert Hall Organisation, whose facilities have been globally applauded since its opening in 1991, the international conference centre offers a stunning environment, exceptional aesthetics, cutting edge technology and unrivalled customer service. It is situated just minutes from the centre of Athens, a vibrant and modern city. MAICC has a total of 143,000 square metres and a choice of 18 meeting spaces, combined with expansive exhibition and foyer areas totalling 12,000 square metres. The Centre’s total capacity is around 8,000 delegates, with the largest meeting room accommodating close to 2,000. The main auditoria include: the Hall of the Friends of Music (1,960 theatre style); the Alexandra Trianti Hall (1,500 theatre style); the Banqueting Hall (650 circular-style theatre hall); the Dimitris Mitropoulos Hall (450 theatre style); and the Nikos Skalkotas Hall (380 theatre style).

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ASSOCIATION MANAGEMENT

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PROFESSIONAL CONGRESS ORGANISER

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EVENTS & DESTINATION MANAGEMENT

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STRATEGY & COMMUNICATION

50SCIENTIFIC AND PROFESSIONAL ASSOCIATIONS 255INTERNATIONAL MEETINGS 760UNIQUE SOCIAL EVENTS77.256PARTICIPANTS37.200ABSTRACT PAGES 17.800INVITED SPEAKERS210.000SQ. M EXHIBITION SPACE520MEDIA ACTIVITIES 4.000ACCREDITED JOURNALISTS100SKILLED PROFESSIONALS

Edward Scissorhands

CULTURE

Winter Cultural Highlights Winter this year in Athens will have a huge range of interesting stuff going on, with a wider range of events than ever, coupled with a move away from classical concerts and theatrical performances towards productions aimed at just about everyone with a strong focus on jazz, pop, rock, dance and musicals.

TRICKY

Cirque Eloize – Rain

Tiger Lillies – Freakshow

Carla Bley

This is the famed Cirque Eloize’s third production to be presented in Athens, and is certainly not only the circus troupe’s most ambitious to date but also its most mature work to date. Rain is the sixth production by this French-Canadian animal-free circus which has more than 3,000 performances in 300 cities in 30 countries worldwide under its belt. The director and brains behind the concept of Rain is Daniele Finzi Pasca who takes us spectators back to our childhood when we all splashed around in the muddy puddles of our neighbourhood with our friends without a care in the world. From 4 to 21 December at the Badminton Theatre.

The Badminton Theatre will also host the well-known masters of theatrical spectaclelords of the spectacle, the Tiger Lillies, from 13 to 23 January with their new show, Freakshow: weird, enchanting, melancholic and fairytale-like, just like all shows from Martyn Jacques’s group.

One of the grande dames of jazz and a pioneer of the free jazz movement, this year Carla Bley will present Christmas music in a new light. Accompanied by a great brass band (C. B. Brass) and with Steve Swallow as the leading pianist, she will present songs and carols from around the world in the Alexandra Trianti Hall at the Athens Concert Hall on 3 December.

Matthew Bourne – Edward Scissorhands

Tricky The Badminton Theatre will also host the latest work by British choreographer, Matthew Bourne, for two weeks from 28 January. This is none other than his version of Tim Burton’s box office success: Edward Scissorhands.

Tricky, the unpredictable artist of the trip-hop scene, is coming to Athens for the third time as part of his tour to present his new album Knowle West Boy. Whoever has attended a concert by this British artist knows very well that the experience is unlike any other and this time will be no different.

CULTURE Anne Clarke The mood changes completely on 19 December when another grande dame, this time from the electronic music scene, Anne Clarke, returns to Greece at Gargarin 205. It goes without saying that she will present her electronic poems Our Darkness, Abuse and Sleeper in the Metropolis, which the Athens crowd have adored from the 1980s right up to the present day.

rations with rock artists like Sting and Peter Gabriel, will appear at the Pallas Theatre on 8 December. Some of the most outstanding works he has released are those for the German label ECM, such as Playground and Neighbourhood. Calexico – Carried To Dust Calexico, the US band that blends desert rock with mariachi sounds, will hit Athens on 31 January with their new album, Carried to Dust.

Tindersticks Robert Bolle Tindersticks is one of those bands perfectly attuned to the rocker in every Greek and so far their relationship with Greece has been nothing but positive. They return after a nine-year interval to present the melancholic ballads from their new album The Hungry Saw. Badminton Theatre, 29 February. The Jazz Masters – Manu Katche As part of The Jazz Masters series, Manu Katche, one of the best known drummers who became famous via his collabo-

anne clarke

One of the year’s most interesting performances will undoubtedly be the one taking place on 25-26 November at Pallas Theatre by perhaps the world’s greatest dancer, Roberto Bolle, along with 12 soloists who are some of the leading dancers in Europe and America. They will dance pieces by great choreographers such as Maurice Bejart, Roland Petit and Frederick Ashton, in a mix of different techniques and schools, producing a uniquely enchanting combination.

TIGER LILLIES

FOOD

Mediterranean Diet No type of diet can offer a total guarantee. There is no secret to long life or rule for physical beauty that must be strictly followed. However, everyone agrees on certain things about the Mediterranean diet: it helps you feel lighter and stronger without any sense of hunger.

The Mediterranean diet has not been concocted by dieticians and nutritionists; it was not invented in some scientific lab. It has been chosen by people living in the fertile Mediterranean region, where the winter is mild, allowing many species of plants and trees to grow, and where the summer is just hot enough that plants do not actually burn. The Mediterranean diet is a way of life stretching back centuries; and today, luckily, the speed at which commercial products are delivered allows food to be distributed so quickly that it does not lose the freshness a consumer ‘on site’, as it were, would have. Moreover, the standardisation of olive oil, the main ingredient in Mediterranean cooking, allows this precious raw material to be widely distributed: an ingredient which can be married with any dish without fear of blocked arteries, without leaving that heavy sensation we have after consuming animal fat, while, at the same time, providing nutrients which other plant oils do not have. The Mediterranean diet first began to be widely discussed by experts (doctors and nutritionists) in the 1960s, when it was initially observed that there were common dietary habits in the European part of the Mediterranean basin. Crete and Southern Italy were the first areas where the inhabitants were found to be in a good state of health. They had fewer heart problems, less fat, and fewer cases of cancer.

The results of the studies were dis-

CHEESE AND YOGHURT: Yoghurt

seminated but the Mediterranean diet became a dining room fad much later on. What sets it apart from other cuisines is that there is unlimited freedom to combine foods, as well as countless recipes on offer (including nettle-pie and more than 100 ways to cook snails). Anything goes, as long as some rules about quantities are not infringed. Briefly, olive oil is used daily whereas red meat is not consumed more than once a week.

and cheese should be eaten every day. Every region of Greece produces its own type of cheese from sheep’s, goat’s or cow’s milk. The best known cheese is feta but another competitor is graviera (a type of gruyere).

The foodstuffs can be found at any market, although the greatest diversity is to be found at source. When it comes to greens, there are so many that one could eat a different kind every day of the year. The Mediterranean diet also includes fruit, dairy products, pulses, vegetables, bread, virgin olive oil, nuts and fish. Plus a glass of red wine a day is a must! The main ingredients you have to try are: OLIVE OIL: There are many varieties and it is used for all sorts of things. The packaging must have a quality mark affixed to it. Extra virgin olive oil, which is most expensive, is used in salads. Depending on what you are cooking, there are options in terms of both quality and price, but that is really a matter for those who have considerable experience and love for oil. Any olive oil can be used for any purpose.

BREAD AND PASTA: Starchy foods should be eaten daily. It is traditional to serve bread at each meal, no matter what dish is being served. FRUIT, VEGETABLES: To be eaten every day: these are the basis of the Mediterranean diet. EGGS, POULTRY, FISH, PULSES AND SWEETS: Each of these should be eaten once a week. Here the principle of ‘moderation in all things’ goes. We should not deprive ourselves of anything but not go to extremes either. RED MEAT: Once a week. Once a week may seem little to you, but it is essential for the Mediterranean diet. The Greek Ministry of Health has prepared a chart showing the quantities of foods which are compatible with the rationale underlying the Mediterranean diet. All foods, as raw materials, are placed in a pyramid which shows recommended servings per day, week and month. Exercise is also recommended alongside the Mediterranean diet, but it doesn’t have to be exhausting exercise in the gym: walking a few kilometres a day is enough.

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ARTS Exhibition

Dance Festival

BABEL Comics Festival

Athens Video Art Festival

Technopolis hosted hundreds events from May 1999 to present such as: Visual Art - Photography - Technology - Sculpture -Conferences Seminars, International Festivals Concerts - Theatrical and Dance Events- Business Forums Educational Programs Product presentations Concert Alkistis Protopsalti

“Technopolis” of the City of Athens provides: Access to the disabled, Coffee bar, 20 WC, nearby parking. Operating hours: Weekdays and Weekends 10.00-22.00. (Operating hours may be modified without notice) Access: Trolley: Line 21 (from Omonia Square), OASA Busses: 035, 049, 811, 815, 838, 914, B18, ?18, 731, 031. Train: Station “Thision”. Metro: Station "Keramikos". Contact: Technopolis City of Athens, 100 Piraeus Str., 11854 Gazi, Athens Tel: 210-3461589 and 210-3467322, Fax: 210-3413228 http://www.cityofathens.gr/dimotikoi-foreis/texnopolis-dimoy-athinaion Mail: info@athens-technopolis.gr

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