Port- * folio Creative Designer: Product Concept Graphic
Projects since Oct 2017
Andrea Pedulli
Index Explore Projects Skills
Nb. All the content, including this portfolio, is the result of hours of hard work, quarreling with group mates and anger against myself.
Andrea Pedulli
Education 2016-on going University, Politecnico of Milan, Departement of Design, Design For Innovation. 2013-2016 University, Politecnico of Milan, Departement of Design, Industrial Design. 106/110. 2008-2012 Scientific High School, Albert Einstein, Rimini, Italy.
Awards 2015 “Milano Montagna Factory Award”, Project: Freja Winner Wired Pubblication (ITA), Sports and technology, project: Freja Passion Prize Luxottica - H-FARM Luxottica contest - Winner
Skills Photoshop Illustrator Indesign Premiere Cad Inventor Alias Fusion Keyshot Sketching Photo Public Speaking
29/04/1994 andreapedulli@gmail.com +39 339 24 69 897
Experiences 2017 Exhibition project at Researcher’s night Leaf Module - Rome, Italy Exhibition project at Esoc 50 - Leaf Module Darmstad, Germany Hackaton Partecipation - Luxottica H-FARM, Roncade, Italy Designer at RM12 Design Studio, Roberto Semprini Studio, Rimini, Italy (3 months) 2016 Workshop of 3D Printing Milano, Italy Workshop of Autodesk Fusion Milano, Italy Hackaton Partecipation - Autogrill H-FARM, Roncade, Italy Workshop of IOT System, Milano, Italy Stage at RM12 Design Studio, Roberto Semprini Studio, Rimini, Italy (3 months) 2015 Workshop of Illustration and Linocut Opificio della Rosa, Montefiore, Italy Hackaton Partecipation - Luxottica H-FARM, Roncade, Italy
Language Italian: Native language English: B2 TOEIC Certification Spanish: High School certification
Me at Niagara Falls. Feb 2017
Explore
Maat
Elk
Leela
Flux
Secondary projects not for importance, but for less time devoted to them. I consider them equally important and an integral part of my professional career.
Leaf
Coffea
Secondary Projects
The product projects I dedicated more time and passion and have given me more professional growth.
Bobby
Freja
Main Projects
Projects * Product designs within this category are designed to cover different areas of design: from furniture to concept to packaging.
Avalanche Jacket
When
February - July 2015
With who
Davide Marmonti Germana Lunghi
Company
Politecnico di Milano
Tools
Alias Design Keyshot Photoshop
Freja
Freja is a jacket that aims to increase the survival time in case of overwhelming avalanche. It’s designed for free skiers, who take on dangerous runs and with a high presence of fresh snow.
The Mountain In case of overflowing by the avalanche the user is unable to move or autosave. In this case there’re some complications which can lead to death
Asphyxia Death in avalanche
Asphyxia + Trauma Trauma Hypothermia
Before the Run
How it Works:
Before the ride the user must be conscious of the possibility of overflow by avalanche. It’s important to ski with the activation lever pulled out the jacket for a quick use.
The jacket features three interfaces simultaneously activated by a compressor. It has outer airbag that grants the flotation when the user gets involved in an avalanche protecting him or her from shocks.
Protective Mask: The mask has two purposes: 1. Separating respiratory tracts from the snow, allowing the user to breathe even underneath a few meters of snow and avoiding ice masking. 2. Granting breathing. After 5 minutes from the activation, a timer makes the airbag and the inner bags deflate, sending the breathable air inside the mask for a total of 25 minutes.
Airbag + Mask activated
Leela Floor Lamp
When
April 2017
With who
Simone Alborghetti Simone Chiani Luca Brazzale
Company
Northren Lamp - Contest
Tools
Fusion 360 Keyshot Photoshop
Minimal, slim and iconic. Leela is a floor lamp composed by a powder coated steel tripod and a spherical head.
Our Idea: Our aim of this project is to design a clean lamp according to the idea of lightness. Leela wants to achieve an extreme simplicity strictly linked to luxury and style.
Making Off: We get our hands dirty with a 1:1 scale model to understand better proportions
We wanted to enhance the association between triangular and spherical geometry. The first one is the ones that provides stability and the lightness, while the spherical components gives the light and a cozy atmosphere.
Create a space
Samsung Tv Stand
When
July 2017
With who
Simone Alborghetti Simone Chiani Luca Brazzale
Company
Dezeen X Samsung - Contest
Tools
Fusion 360 Keyshot Photoshop
Elk
Elk is a stand born with the aim to integrate perfectly with the shape of new QLED televisions. The stand supports the screen weight through his organic geometry.
Our Idea: This project rises from the will to design a stand that look elegant, simple and light. The idea behind teh product is to create a fluid geometry which allows the stand to be both thin and resistant.
How it Works: The joint allows to turn the TV up to 30° left or right, so the user can watch tv wherever he is in the room. The joint allows to tilt the screen in order to obtain a better experience.
Black and matte Black color and matte material have been selected to perfectly represent a new product that has to be elegant and capable to perfectly fit the place where it is inserted.
Farm Tractor
When
April 2016
With who
Marco Quamori Tanzi Tommaso Astolfi
Company
Valtra - Contest
Tools
Alias Design Keyshot Photoshop
M.a.a.t.
MAAT is a modular tractor with electric power supply and the adjustable suspension system. It can be used in different situation, depending on the users’s needs.
Adaptive and modular The Tractor: The machine can be adapted to every terrain condition: from a field to a mountain, and can be configured with a level 5 autonomous module or with a 180° turnable cockpit.
The Wheel: The wheels are composed of two geometrically complementary components, which can slide along two tracks in order to guarantee maneuverability and adherence under every condition.
Our aim: MAAT has an easily removable cockpit, which enables to turn the tractor into a self-driving vehicle. The body shape is natural evolution from the actual Valtra S system. The grill and headlight graphics are designed in order to be immediately recognizable as an evolution of Valtra formal language.
Coffee Capsule
When
January 2015
With who
Marco Quamori Tanzi Davide Marmonti Davide Maggioni
Company
Caffè Vergnano
Tools
Alias Design Keyshot Photoshop
Coffea
Coffea is a range of innovative capsules, born, conceived and designed for use inside classic moka and not inside modern machines.The capsule contains 8g of high quality coffee, that’s perfect for a singole use.
Choose your taste
The Idea: We started from the idea and geometry of a classic moka coffee, tryng to emulate and create a new shape that could perfeclty match with the storical style of the Bialetti’s moka. We unified that style with the modern and innovative form of a syntetic capsule. Coffèa is our result.
Steel Seated
When
December 2016
With who
Oscar Chang Sierra Lee Lena Plaschke
Company
DAA
Tools
SolidWorks Keyshot Photoshop
Bobby
Bobby is a steel origami dog. It can be used as a seat but also as an iconic object for every kind of places. Bobby can create a friendly atmosphere in different situations.
Not just origami Paper Steel: We loved the idea of the recreation of an origami animal throught the use of steel. We developed a system of different bend and cut in order to represent perfectly this animal.
Cultivation Module
When
March 2017
With who
Davide Marmonti Nicola Montefusco Eugenio Caraballo Simone Pontiggia
Company
ESA
Tools
Solidworks Keyshot Photoshop
Leaf
Leaf module is a cultivation system that let the astronatus the possibility to grow different plants and vegetables in space. We love the idea to give them the possibility to eat fresh food and a contact with nature.
Cultivate in space
From a Startup: We get the inspiration from an italian startup “Tomato+� and their idea of fresh cultivation in a closed and controlled area. We decided to bring this technology in space, giving to the astronauts the possibility to plant, grow and eat food from a fresh plant.
Bus Station
When
February 2017
With who
9 different people from Toronto University
Company
The Waterfront
Tools
Fusion 360 Keyshot Photoshop
Flux
Flux is a new generation of bus station that, in addition to hosting users while waiting for the bus, has the purpose of gathering data information through data usage, wifi connection, bluethoot, user and user volume.
Stop in a smart way The Idea: We tried to develope a smart bus station for the new area of the Waterfront, Toronto. Our aim was to realize a sustainable and interactive spaces that provide users with engaging content and also protect them from harsh weather conditions.
Graphic Projects
These project included all the UX-UI experience i have and also different editorial and graphic project i’ve done during my personal path.
Random Sketches
My personal passion in sketching and drawing bring me to represent every kind of object i love.
Personal Photos
During my different trips i use to get inspiration from people, architecture and colours, and I love to bring these with me through my camera.
Perso nal Skills * My personal skills in this category trying to cover different areas of competences: from graphic to UX to sketching.
Augmented reality UX/UI App
When
August 2017
With who
Andrea Bettinelli Irene Costa
Company
Politecnico di Milano
Tools
Unity Photoshop Indesign
Arshelf
Arshelf is an application developed for visual merchandisers, users whose purpose is to place products within an authorized reseller. The idea is to provide them with an AR tool that can predict how the products will be placed inside a shelf.
ARshelf
Bachelor Degree Thesis’s book
During the writing of my degree thesis I tried to give importance to the graphic layout of the book. I took inspiration from the colors of the graffiti (thesis topic) and tried to follow a style that could exalt them.
April - July 2016
When
Me Myself and I
With who
Politecnico di Milano
Company
Indesign Illustrator Photoshop
Tools
RGB
Graphic Projects
With who
Me, myself and I
Tools
Illustrator Photoshop Indesign
During the development of product projects, I use to develope visual schemes that help to understand data or research. I think is important to be able to represent grafically different ideas and numbers. Graphics in this area are from my personal thesis and from a group research.
Graffiti Tools Strumenti
Categorie
Fondamentali
Bombolette Tappini (Caps) Maschera
Rappresentazione
Guanti
Secondari
Pennelli
Preparazione
Pittura (varie) Fondo
Prevenzione
Rulli
Scaletta
Trasporto
Extra
Sketchbook Secchielli Aste di legno Scottex
Supporto
Sil k le af Ell iQ M ine Ka As fo f ne HIV alto dro Au Us No ne to b Rig ta gr en am er an a te
Eatw ell Liftw are Kern el d iag Sa nos bi
tic
am u
let
Power OMbra
Drop
Minim + aid
Scarafaggio robot
Parrot Flower
Snap
Earthquake proof table
a
Nor
ll Terti
ense See.S ag vest Ski Airb chair Mamorish
Smart Mapping
ul tif au et be x es g et rs Fr int nin ive ar pa un Le h ss ug ele Do am n in e ab Th Se r gy r te olo we Wa chn To g te rka nin Wa lea sc r Xero he is ud F Clo na Athe a Imar Nike ab
Pro Hij
Future
Flora
Bone Aid
Concept
DremelFuge
Flow Loop Closer to nature anticolic plus
Noisezero I+
Eco
Scott Arm
or
Hubble
Arbo
skin
Airle ss 3D prin Filo ted ty : mod re ular light all tr bulb ans pare sno nt s Fin pea oze ec ker k Ve
Sm
Su
zy
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es
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In use
ign
ne ra tiv
eli
llb
ra
All
Ge
Be
Ro
trip
otic
Rob
Gx
han
Bend
Go
d
x
Crutch
Corte
M+D
e af Ell iQ ine Ka fo nd lto ro Au ne Us No to b Rig ta gr en am er an a t
Liftw are Kern el d iag nos bi tic
M
HIV
As
fa
Sa
Sil
k le
ell Eatw
OMbra
Drop
am
ule
t
Power Snap
Minim + aid
Scarafaggio robot
Parrot Flower
chair
vest
ense
Mamorish
Ski Airbag
a
See.S
ll Terti
Nor
Earthquake proof table
es
Connesso direttamente
ul tif au et be x es g et rs t Fr nin ive ain ar un sp Le h les ug me Do a bin en ea Th S gy r ter olo we Wa chn To g te rka nin Wa lea sc ro e r X ishe ud F Clo a Athen a Imar Nike jab
Pro Hi
Future
Flora
Bone Aid
Connesso non direttamente
DremelFuge Flow Loop Closer to nature anticolic plus
Noisezero I+
Eco
Scott Arm
Hubble
or
Arbo
skin
Non connesso ma con hardware llb
eli
ign
ne ra tiv
ne
d
o low Go Pil O m g OX a it oa t Su U yF M or m red gra we Po Pro ra ns Au Le art Sm
trip
em
M
otic
Rob
Gx
han
d
x
es
Crutch
Corte
M+D
Bend
Go
Non connesso senza hardware
e
ra
All
Ge
Be
Ro
Airles s 3D prin Filo ted ty : mo re dula Sm r lig all tr ht b ulb ans Su pare zy sno nt s Fin p o e ze ake ec k r Ve
eO
rth
os
es
Sketches and Drawings
With who
Me, myself and I
Tools
Illustrator Photoshop Indesign
During the development of product projects, I use to develope visual schemes that help to understand data or research. I think is important to be able to represent grafically different ideas and numbers. Graphics in this area are from my personal thesis and from a group research.
Pantone and Photoshop
Sketches and Drawings
With who
Me, myself and I
Tools
Nikon D60 Photoshop
During my free time and adventure i use to photograph colours, geometries, people and facts that i’d like to bring with me.
Nikon D60 18-55mm
Personal Contacts andreapedulli@gmail.com +39 339 24 69 897
t r o * ilof