Product Design Portfolio Andrea Pedulli

Port- * folio Creative Designer: Product Concept Graphic

Projects since Oct 2017

Andrea Pedulli

Index Explore Projects Skills

Nb. All the content, including this portfolio, is the result of hours of hard work, quarreling with group mates and anger against myself.

Andrea Pedulli

Education 2016-on going University, Politecnico of Milan, Departement of Design, Design For Innovation.

2013-2016 University, Politecnico of Milan, Departement of Design, Industrial Design. 106/110.

2008-2012 Scientific High School, Albert Einstein, Rimini, Italy.

Awards 2015 “Milano Montagna Factory Award”, Project: Freja Winner Wired Pubblication (ITA), Sports and technology, project: Freja Passion Prize Luxottica - H-FARM Luxottica contest - Winner

Skills Photoshop Illustrator Indesign Premiere Cad Inventor Alias Fusion Keyshot Sketching Photo Public Speaking

29/04/1994 andreapedulli@gmail.com +39 339 24 69 897

Experiences 2017 Exhibition project at Researcher’s night Leaf Module - Rome, Italy Exhibition project at Esoc 50 - Leaf Module Darmstad, Germany Hackaton Partecipation - Luxottica H-FARM, Roncade, Italy Designer at RM12 Design Studio, Roberto Semprini Studio, Rimini, Italy (3 months) 2016 Workshop of 3D Printing Milano, Italy Workshop of Autodesk Fusion Milano, Italy Hackaton Partecipation - Autogrill H-FARM, Roncade, Italy Workshop of IOT System, Milano, Italy Stage at RM12 Design Studio, Roberto Semprini Studio, Rimini, Italy (3 months) 2015 Workshop of Illustration and Linocut Opificio della Rosa, Montefiore, Italy Hackaton Partecipation - Luxottica H-FARM, Roncade, Italy

Language Italian: Native language English: B2 TOEIC Certification Spanish: High School certification

Me at Niagara Falls. Feb 2017

Explore

Maat

Elk

Leela

Flux

Secondary projects not for importance, but for less time devoted to them. I consider them equally important and an integral part of my professional career.

Leaf

Coffea

Secondary Projects

The product projects I dedicated more time and passion and have given me more professional growth.

Bobby

Freja

Main Projects

Projects * Product designs within this category are designed to cover different areas of design: from furniture to concept to packaging.

Avalanche Jacket

When

February - July 2015

With who

Davide Marmonti Germana Lunghi

Company

Politecnico di Milano

Tools

Alias Design Keyshot Photoshop

Freja

Freja is a jacket that aims to increase the survival time in case of overwhelming avalanche. It’s designed for free skiers, who take on dangerous runs and with a high presence of fresh snow.

The Mountain In case of overflowing by the avalanche the user is unable to move or autosave. In this case there’re some complications which can lead to death

Asphyxia Death in avalanche

Asphyxia + Trauma Trauma Hypothermia

Before the Run

How it Works:

Before the ride the user must be conscious of the possibility of overflow by avalanche.

It’s important to ski with the activation lever pulled out the jacket for a quick use.

The jacket features three interfaces simultaneously activated by a compressor.

It has outer airbag that grants the flotation when the user gets involved in an avalanche protecting him or her from shocks.

Protective Mask: The mask has two purposes: 1. Separating respiratory tracts from the snow, allowing the user to breathe even underneath a few meters of snow and avoiding ice masking.

2. Granting breathing. After 5 minutes from the activation, a timer makes the airbag and the inner bags deflate, sending the breathable air inside the mask for a total of 25 minutes.

Airbag + Mask activated

Leela Floor Lamp

When

April 2017

With who

Simone Alborghetti Simone Chiani Luca Brazzale

Company

Northren Lamp - Contest

Tools

Fusion 360 Keyshot Photoshop

Minimal, slim and iconic. Leela is a floor lamp composed by a powder coated steel tripod and a spherical head.

Our Idea: Our aim of this project is to design a clean lamp according to the idea of lightness. Leela wants to achieve an extreme simplicity strictly linked to luxury and style.

Making Off: We get our hands dirty with a 1:1 scale model to understand better proportions

We wanted to enhance the association between triangular and spherical geometry. The first one is the ones that provides stability and the lightness, while the spherical components gives the light and a cozy atmosphere.

Create a space

Samsung Tv Stand

When

July 2017

With who

Simone Alborghetti Simone Chiani Luca Brazzale

Company

Dezeen X Samsung - Contest

Tools

Fusion 360 Keyshot Photoshop

Elk

Elk is a stand born with the aim to integrate perfectly with the shape of new QLED televisions. The stand supports the screen weight through his organic geometry.

Our Idea: This project rises from the will to design a stand that look elegant, simple and light. The idea behind teh product is to create a fluid geometry which allows the stand to be both thin and resistant.

How it Works: The joint allows to turn the TV up to 30° left or right, so the user can watch tv wherever he is in the room. The joint allows to tilt the screen in order to obtain a better experience.

Black and

matte Black color and matte material have been selected to perfectly represent a new product that has to be elegant and capable to perfectly fit the place where it is inserted.

Farm Tractor

When

April 2016

With who

Marco Quamori Tanzi Tommaso Astolfi

Company

Valtra - Contest

Tools

Alias Design Keyshot Photoshop

M.a.a.t.

MAAT is a modular tractor with electric power supply and the adjustable suspension system. It can be used in different situation, depending on the users’s needs.

Adaptive and modular The Tractor: The machine can be adapted to every terrain condition: from a field to a mountain, and can be configured with a level 5 autonomous module or with a 180° turnable cockpit.

The Wheel: The wheels are composed of two geometrically complementary components, which can slide along two tracks in order to guarantee maneuverability and adherence under every condition.

Our aim: MAAT has an easily removable cockpit, which enables to turn the tractor into a self-driving vehicle. The body shape is natural evolution from the actual Valtra S system. The grill and headlight graphics are designed in order to be immediately recognizable as an evolution of Valtra formal language.

Coffee Capsule

When

January 2015

With who

Marco Quamori Tanzi Davide Marmonti Davide Maggioni

Company

Caffè Vergnano

Tools

Alias Design Keyshot Photoshop

Coffea

Coffea is a range of innovative capsules, born, conceived and designed for use inside classic moka and not inside modern machines.The capsule contains 8g of high quality coffee, that’s perfect for a singole use.

Choose your taste

The Idea: We started from the idea and geometry of a classic moka coffee, tryng to emulate and create a new shape that could perfeclty match with the storical style of the Bialetti’s moka. We unified that style with the modern and innovative form of a syntetic capsule. Coffèa is our result.

Steel Seated

When

December 2016

With who

Oscar Chang Sierra Lee Lena Plaschke

Company

DAA

Tools

SolidWorks Keyshot Photoshop

Bobby

Bobby is a steel origami dog. It can be used as a seat but also as an iconic object for every kind of places. Bobby can create a friendly atmosphere in different situations.

Not just

origami Paper Steel: We loved the idea of the recreation of an origami animal throught the use of steel. We developed a system of different bend and cut in order to represent perfectly this animal.

Cultivation Module

When

March 2017

With who

Davide Marmonti Nicola Montefusco Eugenio Caraballo Simone Pontiggia

Company

ESA

Tools

Solidworks Keyshot Photoshop

Leaf

Leaf module is a cultivation system that let the astronatus the possibility to grow different plants and vegetables in space. We love the idea to give them the possibility to eat fresh food and a contact with nature.

Cultivate in

space

From a Startup: We get the inspiration from an italian startup “Tomato+� and their idea of fresh cultivation in a closed and controlled area. We decided to bring this technology in space, giving to the astronauts the possibility to plant, grow and eat food from a fresh plant.

Bus Station

When

February 2017

With who

9 different people from Toronto University

Company

The Waterfront

Tools

Fusion 360 Keyshot Photoshop

Flux

Flux is a new generation of bus station that, in addition to hosting users while waiting for the bus, has the purpose of gathering data information through data usage, wifi connection, bluethoot, user and user volume.

Stop in a smart way The Idea: We tried to develope a smart bus station for the new area of the Waterfront, Toronto. Our aim was to realize a sustainable and interactive spaces that provide users with engaging content and also protect them from harsh weather conditions.

Graphic Projects

These project included all the UX-UI experience i have and also different editorial and graphic project i’ve done during my personal path.

Random Sketches

My personal passion in sketching and drawing bring me to represent every kind of object i love.

Personal Photos

During my different trips i use to get inspiration from people, architecture and colours, and I love to bring these with me through my camera.

Perso nal

Skills * My personal skills in this category trying to cover different areas of competences: from graphic to UX to sketching.

Augmented reality UX/UI App

When

August 2017

With who

Andrea Bettinelli Irene Costa

Company

Politecnico di Milano

Tools

Unity Photoshop Indesign

Arshelf

Arshelf is an application developed for visual merchandisers, users whose purpose is to place products within an authorized reseller. The idea is to provide them with an AR tool that can predict how the products will be placed inside a shelf.

ARshelf

Bachelor Degree Thesis’s book

During the writing of my degree thesis I tried to give importance to the graphic layout of the book.

I took inspiration from the colors of the graffiti (thesis topic) and tried to follow a style that could exalt them.

April - July 2016

When

Me Myself and I

With who

Politecnico di Milano

Company

Indesign Illustrator Photoshop

Tools

RGB

Graphic Projects

With who

Me, myself and I

Tools

Illustrator Photoshop Indesign

During the development of product projects, I use to develope visual schemes that help to understand data or research. I think is important to be able to represent grafically different ideas and numbers. Graphics in this area are from my personal thesis and from a group research.

Graffiti Tools Strumenti

Categorie

Fondamentali

Bombolette Tappini (Caps) Maschera

Rappresentazione

Guanti

Secondari

Pennelli

Preparazione

Pittura (varie) Fondo

Prevenzione

Rulli

Scaletta

Trasporto

Extra

Sketchbook Secchielli Aste di legno Scottex

Supporto

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Eatw ell Liftw are Kern el d iag Sa nos bi

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Power OMbra

Drop

Minim + aid

Scarafaggio robot

Parrot Flower

Snap

Earthquake proof table

a

Nor

ll Terti

ense See.S ag vest Ski Airb chair Mamorish

Smart Mapping

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Pro Hij

Future

Flora

Bone Aid

Concept

DremelFuge

Flow Loop Closer to nature anticolic plus

Noisezero I+

Eco

Scott Arm

or

Hubble

Arbo

skin

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trip

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Rob

Gx

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Bend

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Crutch

Corte

M+D

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Liftw are Kern el d iag nos bi tic

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HIV

As

fa

Sa

Sil

k le

ell Eatw

OMbra

Drop

am

ule

t

Power Snap

Minim + aid

Scarafaggio robot

Parrot Flower

chair

vest

ense

Mamorish

Ski Airbag

a

See.S

ll Terti

Nor

Earthquake proof table

es

Connesso direttamente

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Pro Hi

Future

Flora

Bone Aid

Connesso non direttamente

DremelFuge Flow Loop Closer to nature anticolic plus

Noisezero I+

Eco

Scott Arm

Hubble

or

Arbo

skin

Non connesso ma con hardware llb

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ign

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trip

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Rob

Gx

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Crutch

Corte

M+D

Bend

Go

Non connesso senza hardware

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All

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Airles s 3D prin Filo ted ty : mo re dula Sm r lig all tr ht b ulb ans Su pare zy sno nt s Fin p o e ze ake ec k r Ve

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Sketches and Drawings

With who

Me, myself and I

Tools

Illustrator Photoshop Indesign

During the development of product projects, I use to develope visual schemes that help to understand data or research. I think is important to be able to represent grafically different ideas and numbers. Graphics in this area are from my personal thesis and from a group research.

Pantone and

Photoshop

Sketches and Drawings

With who

Me, myself and I

Tools

Nikon D60 Photoshop

During my free time and adventure i use to photograph colours, geometries, people and facts that i’d like to bring with me.

Nikon D60

18-55mm

Personal Contacts andreapedulli@gmail.com +39 339 24 69 897

t r o * ilof