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andrea perez
Project Type: Retail Design Client: Sephora Location: 160 New Bond Street, London, United Kingdom. It will only be open for the month of September. Design Goal: Create a dynamic, soothing and glamorous retail experiences that celebrates Londoners culture by embracing elegance, vanguard and sophistication inside the store.
SEPHORA POP-UP STORE Retail Design
Mood Board
Sephora has more than 1000 stores worldwide within 24 countries. It offers make up, skin care, fragrance, as well as hair and body products from a large variety of brands. The company’s success lies on the personalized customer service, the variety of brands offered and the freedom of testing products.
A rainy day can be an issue in people’s lives. But for others it can be the opportunity for a fashion’s day out. Rain modifies a regular routine. It affects the way of thinking, the way of transporting and especially the way of getting dressed. London is a city where it rains very often. Londoners get their umbrellas out and keep on with their busy lives. But what does that umbrella mean to them? The umbrella means shelter, warmth and comfort. Even though it provides with all this, the umbrella has become a fashion accessory. It portrays sophistication, elegance, avant-garde and urbanism. This Pop-Up store is meant to combine both faces of the umbrella making shoppers feel comfortable, sheltered and warm in a urban sophisticated and elegant Sephora store.
Entrance View
Designing a Pop-Up store is a retail designer’s dream. It is designer’s opportunity to create a unique, authentic and surreal space.
3.
2.
A space of 1,000 square feet that involves free flowing circulation design to assure a comfortable retail experience. Check-out express system which consists on paying through an electronic tablet only. Six main areas:
4.
6.
1.
5.
Furniture Plan
1. Beauty Studio 2. Perfume & Music Station 3. Eye Shadow Bar 4. Play to Paint 5. Technology Booths 6. Shop & Go
Eye Bar View
Create unforgettable environments that interact with the customer and the community.
Project Type: Client: Location: Company Goal: Design Goal:
Retail Design Royal Prestige Authorized Distributor Plaza Rancho, Quito, Ecuador Present an honest, person-to-person service that shows reliable products of excellent quality, value, and dependability, from your own home. Design an educational retail environment that features the culinary products and invites costumers to feel at home.
ULTIMATE CULINARY EXPERIENCE Retail Design Internship
LOUNGE
PRODUCT DEMO
OFFICE
RECEPTION
The challenge was to involve a culinary experience that creates business and a long term relationship with the costumer. Furniture Plan
Product Showcase Area
Business Lounge
Royal Prestige approved the design and it was built after 2 months of the completion of my internship. The showroom is located at the Plaza Rancho in Quito, Ecuador. The space had an immediate response by the community and the local press. Since their opening the showroom is used by top chefs, culinary experts as well as local gourmet lovers.
Project Type: Client: Location: Company Goal:
Lighting Fixture Design Adriana Hoyos, Fine Art Lamps Miami Design District, Miami, Florida Present to the client a lighting collection of elegant, exotic and luxurious pieces inspired in the Amazon. Design Goal: Create innovative pieces that celebrate nature through the eyes of fine art design. My participation: I assisted as a Junior Designer in the entire execution of the project, I have only included the material I worked on. The lamps haven’t been fabricated yet
AMAZONAS Adriana Hoyos Freelance Collaboration
Inspiration Board
The design team all combined decided that the product should not only be inspired from the Amazon but conceptuality translate its characteristics into the design. This conceptual board shows the main characters that the collection will focus on abstractly imitating.
Materials Board
The materiality of the collection will mainly be metal and glass. This board shows the aspirational uses of materials including crystal and tear shaped pieces as well as dimed yellow-color lights.
Concept Board
The concept of the project is to reveal luxury, high couture and sophistication through the design. The designs aim to achieve a level of detail and dramatic greatness just like jewellery and Islamic architecture does. The combination of images shows the attention to detail of the fashion world and the celebration of bold colors.
Project Type: Educational, Retail & Hospitality Client: Artesanos del Ecuador Design Goal: Design an educational center for skilled indigenous Ecuadorian artisans and cooks that lack education in customer service and marketing. Purpose: Find a solution to help indigenous Ecuadorian adults who are suffering of poverty due to the lack of educational resources in their field of work but have a skill in the applied or culinary arts.
WATRAY EDUCATIONAL CENTER For Culinary and Applied Arts
CLARA PRETTI, BRAZIL
WHAT DOES THE WORD INDIGENOUS MEAN TO YOU?...
“Original to the land, Extinct in my country, Taken advantage of Minority. No voice”
BRADLEY BOWERS,
DEVELOPED SKILLS ON ARTS DUE TO NO EDUCATION
SKILLED ARTISANS AND COOK’S
HUMBLE PEOPLE JUDGED AS IGNORANT
CREATIVE MINDS & POWERFUL HANDS
DISCRIMINATION
VIOLENT ABUSE
FORCED LABOR
HIGHEST ILLITERACY RATE
MOST UNHAPPY ETHNIC GROUP
LACK OF COMMUNITY LEADERS
Th This project is a product of research based design. The process involved case studies, interviews, precedent studies, site and building analysis and functional diagrams to understand the project’s opportunities and constrains. The information showed are examples of the research. The project is at design development phase and will be finished on May 30, 2013.
INTERVIEWS
rian Indigen o d a u c ous eE
REBECCA DE LA TORRE, MEXICO
“People living in rural areas In a traditional manner. Don’t use much technology”
GEORGIA
WHO NEEDS HELP? ECUADORIAN INDIGENOUS (25 AND OLDER)
“Individuals who founded the culture of a place”
Have learned a SKILL in any of the following methods: Metals & Jewelry Clothes making Ceramics Straw hat-making Cooking Ecuadorian food
PROF.GENSHEIMEL, GERMANY
SASHA, RUSSIA
“Someone native and original in the land”
“Prior to external intervention, It depends on the context of the time indigenous can mean something different for each culture of the same place.”
PAMELA,
ENGLAND
“People who are part of a culture & embody their culture. A Bold & positive word.”
BUT have sales limitations due to a low educational level and want to pursue economical and social stability. Research & Findings
Early phases
Topography Analysis
Building Analysis Sketches
Schematic Design Sketches
Mood Board
Design Solutions The locker parking lots are storage units located in each Studio Classroom. They are designed to fit the Guagua Lockers which are provided to students when they enroll in the W.E.C.A. program. The lockers are a personal storage unit that can be transported everywhere they go. The lockers will not only help students to keep their belongings with them but also create a sense of ownership of the facility in the students. The parking lots also include a seating space as well as an informational t.v. screen that shows news in the Kichwa language.
The Wawi Chair is a rocking chair designed with the purpose of allowing indigenous mothers to work and have their baby with them. It takes into consideration the closure of the mother’s to their child, calming the baby while working and the importance of working in a productive manner.
The Minga Huts are designed for the Panama Hat Studio. These accommodate the students by allowing them to sit comfortably, work and socialize with their peers. The Minga Huts helps the students on the process of making the hats. The students will have a better posture by the pressure of the lids that will hold the hat. This will also motivate them to keep working and producing. The hats will be a permanent sale item from the W.E.C.A
This monumental sculpture creates a feeling of movement, growth and adaptation in progress. It connects users to the journey they are about to experience. The atrium is made out of reclaimed wood and its a signature piece exclusively designed for the W.E.C.A .
DO IT YOURSELF PATIO
N
37
5'
ELECTRIC ROOM
W.C
87 70
71
84
9
67
11
95
38 85 88
82
W.C. 10
JANITOR'S CLOSET 5'
PANAMA HAT STUDIO
8
4
KITCHEN
74
6
U2
U3
U1
U1
EXHIBITION COURTYARD 2
U2 5'
A 58 OFFICE 26
B
EDUCATIONAL RESTAURANT 5
RECEPTION AREA
EDUCATIONAL MARKETPLACE
1
Interior 1 Elevation
3
PANAMA HAT WALL DISPLAY
C
BAR & LOUNGE 6
D
A-105 41
U1
NOT TO SCALE
C
ANGLE OF PERSPECTIVES
U1
UNIVERSAL DESIGN: EQUITABLE USE
U2
UNIVERSAL DESIGN: FLEXIBILITY IN USE
U3
UNIVERSAL DESIGN: SIMPLE & INTUITIVE
FIRST FLOOR 5'
5'
93 W.C. 16
76
W.C. 17
CLASSROOM 19
92 61 50 COFFEE SHOP 18
COMPUTER LAB 15
U1 89 CLASSROOM 14
75
5' ELECTRIC ROOM 23
INFORMATION WALL
53
90
54
STORAGE 24
94 DAYCARE 21
COMPUTER LAB 20
5'
U3
U2 5' SCULPTURE STUDIO 13 OPEN TO BELOW
91 55
STORAGE 25
U1
E
56
STUDENT LOUNGE 22
OPEN TO BELOW
JEWLERY MAKING STUDIO 12
NOT TO SCALE
SECOND FLOOR
Bar & Lounge |C
This area is designed for those visitors who are casually coming in the space and just want to grab a bite or a drink. This space is also an educational space for students who want to pursue expertise in waitressing or bar tending. The lounge is vibrant and colorful characterizing the Ecuadorian Kichwa Indigenous community.
The Jewelry-making studio involves both a workspace and a classroom environment. Here students will receive help from faculty members to develop their product development skills.
Exhibition Courtyard | A
The Exhibition Courtyard is characterized by the 48’ tall steal and wood sculpture. The space is designed for any exhibition that the school wants to offer. The sculpture represents the concept of growing, evolution, adaptation and moving up. It encourages students to learn and progress with their careers.
The restaurant design is characterized by the customized tables. They simulate a “Chef’s table� experience where the clients interact with the cook and the preparation of their food. In this case the students are making the food but are also supervised by faculty members. What makes this culinary experience so unique is that the visitors will enjoy a personalized service and the students will learn in a real-life environment.
The Educational Marketplace is where students are exposed to a real-life environment. This offers students the opportunity to improve their communication skills, practice them and also sell their own products. Marketing mentors will help students with product display as well as with their communication skills. Only students who have taken classes in the W.E.C.A will be allowed to use the marketplace. The market is one of the last steps of the learning process of the facility.
Project Type: Client: Location: Company Goal: Company Goal:
Design Goal:
Corporate Office Design (Group Project) Fresh Healthy Vending Company 100 Riverview Drive Savannah, GA. To perfectly merge entrepreneurial savvy with true community spirit while providing America with fresh and healthy food everywhere. Create a space that promotes teamwork, innovation and productivity while feeling fresh everyday of work.
FRESH HEALTHY VENDING Corporate Office Design
Productive
Circulation
NETWORK Convenient
CONNECTION
Fresh
Innovative
Comfortable
An emerging franchise company that sells a healthier alternative in the vending machine business. Originally from California, Fresh Healthy Vending is a leader with a pioneer mind-set that cares about the wealth and health of the community, as well as the conservation of the planet. Two of the three floors of the building will be occupied, each one with an area of 8640 square feet.
Communication
Concept Board
Wall & Seating Finishes
Furniture Finishes
Floor Finishes
MAIN CONFERENCE ROOM CEO
CFO H.R
H.R
EXCECUTIVES C. R. SMOOTHIE LOUNGE
MARKETING VP
ACCOUNTING VP
PRODUCT D. VP
RECEPTION
First Floor
Reception & Lobby
Human Resources
Assistant Marketing
Conference Room
CFO
First Floor
Assistant Vice-Presidents
Accounting
Product Development Assistant
Executives CFO
Assistant Assistant
Staircase Render
BREAKOUT
COPY & PRINT
MARKETING (HOTELING)
HOTELING LOCKERS
COPY & PRINT
BREAKOUT
PRODUCT DEVELOPMENT
BREAKOUT A1 W.C C.R 1 C.R 2 BREAKOUT A2
COPY & PRINT
DN
W.C
DN
ACCOUNTING
CAFETERIA
Second Floor
Breakout Area
Conference Room Copy & Accounting Print
Conference Room
Second Floor Copy & Print
Hoteling Lockers Marketing Breakout Area
Copy & Print
Product Development Conference Breakout Room Area
Smoothie Lounge
A unique space designed as an informal area, the smoothie lounge is where employees can take a break, make a phone call or have a smoothie.
A flexible design is introduced in the second floor. A space designed in four quadrants including two conference rooms and one breakout area that can be divided by a sliding partition. The area is an informal space to be used in an everyday basis.
Multipurpose Area CONFERENCE ROOM 1
BREAKOUT AREA 1
BREAKOUT AREA 2
MOVABLE PARTITION
CONFERENCE ROOM 2
Plan View
Conference Room
Reception Area
Project Type: Client: Location: Company Goal: Design Goal:
Window Display Design Adriana Hoyos Miami Design District, Miami, Florida Offer a high end product that doesn’t simulate quality, it delivers it in every detail. Stop, inspire and invite the Art Basel traffic into the store through a window display that conceptually portrays Adriana Hoyos’ design.
DOCE CON DOS Adriana Hoyos Collaboration
THE ICONIC JOURNEY Art Basel is the most prestigious art show in the Americas. More than 260 leading galleries from around the world gather their best cutting-edge work for the exhibition. The pictures are a recollection of a personal journey around the shows. This worked as an inspiration for the final design of the window display. The photos show sculptures, furniture pieces and collages that were showcased at the South Florida museums during Art Basel, 2011.
The website featured me working on the display before the start of Miami Design Week.
The window display is called Doce con Dos. The piece was named after 12:02pm the exact time when I started brainstorming about the display. Doce con Dos is a conceptual representation of Adriana Hoyos brand. A mix of textures, exotic woods and vibrant accessories make up Hoyos’ design. The shape exemplifies Adriana Hoyos’ impact into Ecuador’s culture, being a pioneer of modern furniture design the country.
Project Type: Spiritual Garden Design Client: Public Design Goal: Create a connection between the human spirit and the spirit of nature through the practice of Buddhism. Purpose: In this space people are invited to meditate, explore nature and relax.
THE ZENCTUARY GARDEN A Contemplation Space
The circulation involves a symmetric path. A network of multidirectional routes connects entrance to the exit. The purpose of the path is to guide the users through a journey of nurture.
Each color in the blocking diagram represents the main activity of each area. Orange represents laying down, green represents meditation and blue just walking around.
Symmetry, reflection and rhythm are created by the regulating lines of the Zenctuary. The axes show the simplicity of the building to allow the mind to relax.
Reflection
Rhythm
Symmetry
andrea perez andrea perez
andrea perez design
andrea perez andrea perez
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Andrea Perez BFA Interior Design 912-344-7940 andreaperez20@gmail.com andrea perez New York, NYandrea perez andrea perez
andrea perez design
andrea perez
andrea perez design
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andrea perez andrea perez design
andrea perez andrea perez design
andrea perez andrea perez design
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