Portfolio

Andreas Myhrvold BrĂŚndhaugen Portfolio 650-804-0808 / andreamb@stanford.edu / 227 Ayrshire Farm Lane, apt. 308, Stanford, CA-94305

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Sandwich Box

∆ Prototyping, CAD, Manufacturing ∆ How can one make the “brown bag” lunch feel more sophisticated?

Today, bringing food to work or school is very likely to involve brown paper and injection-molded plastic. With this box I attempted to provide a more substantial and pre-

sentable vessel for sandwiches that would alleviate the stigma that some people feel about bringing food from home. This project was the final outcome of a manufacturing class.

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Symposium Poster

∆ Concept, Layout, Printing ∆ How can one represent the relationship between technology and culture compellingly within an academic context?

This piece represented the Stanford International Initiative’s annual symposium on technology and culture. The depicted items were chosen because of their cultural and technological relevance, from the Fender

Stratocaster and Hello Kitty to Prozac and AK-47s. Finding objects with the right cultural connotations was the most challenging part of this project.

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Design Show Identity ∆ Joint Concepts, Printing, Installation

This year, Stanford’s student design show is titled “Lies”, inspired by a quote by Picasso about how art can considered to be a lie that illuminates the truth. I designed

the invitation for the event as well as the signage in the entrance area. The show ran from April 12 to May 6 in the Thomas Welton Stanford Art Gallery.

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Transparent sphere Vinegar solution: Clorox GreenBasics

Dirt is rubbed off and contained in sylinder

Research: Clorox and the Future of Cleaning ∆ Ethnographic research in San Francisco’s Raw Foods Community

This project was a study of “extreme users”, meaning people that are on the fringe on some variable that one is studying. In this case, this meant people with an extreme commitment to a sustainable lifestyle or people with cleaning as a profession. The project was initiated by Clorox with the goal of identifying emerging trends and issues associated with cleaning.

What we found was that anxiety about germs, the main concern Clorox is currently focusing on, is about to be pushed to the background by a growing fear of man-made contaminants, such as toxins and nanopollutants. My group advised Clorox to address this emerging concern and consider changing the current advertising strategy which fuels paranoia about microorganisms that exist in nature.

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Invitations

∆ Concepts, Layout, Printing ∆ How does one evoke curiosity and turn that curiosity into action?

Convincing people to attend events through the use of graphic elements is an exercise I very much appreciate. These examples are a small selection of the material I have designed over the last two years. The piece on the

top is an invitation for my dad’s 50th birthday.

The invitation employed a piece of black tape as a “censor” strip which concealed a picture of the host wielding a jug of beer. The turnout for the party was overwhelming.

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Concept for Chaos-Controller ∆ Concept, Construction ∆ How can an interface accurately convey the state of a system?

This project was intended as an interface prototype for a system that controls varying degrees of orderliness or randomness. When in the “disorganized” state

the controller-cubes can easily be brought back to their “ordered” state since each row is connected to the base with elastics.

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Furry Cube

∆ Performance, Concept, Construction, Video Editing ∆ Link to YouTube video showing how the cube can be used

The Furry Cube was an attempt to create an object for play that is entertaining for onlookers. Vision in and out of the cube is restricted by small slits that are elastic enough

to enable arms and legs (and occasionally heads) to peer out. (Constructed and performed together with fellow Stanford student Thomas Both. )

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Foundation Show Poster ∆ Art Direction, Construction

This project was the winning entry to a juried competition to design a promotional poster for the Emily Carr Institute’s Annual student design show. The poster was printed in a

thousand copies and placed around Vancouver.

The day before the deadline my team spent a night in the dense forests on the outskirts of Vancouver doing one final photoshoot.

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∆ Concept, Layout

The newly founded H-Star Institute needed a new logo, and these designs were won the first prize in a competition held by the new department. The design was intended to convey a sense of progress and dynamism,

with the line movements advancing the star into uncharted territory. Apex Light was chosen as the font because of its economic and modern, yet formal, look.

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Diceman

∆ Concept, Construction, Photography, Podcast

Diceman is an ongoing, collaborative project with Emily Carr Institute’s Jeff Werner.

Initially conceived as a mask, Diceman has now become a vehicle for exploring photography

and performance. Diceman lives in Vancouver, Canada. The collaboration with Werner has also yielded a number of poster designs and a podcast.

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Quotidian Lights ∆ Concepts, Construction

The preconceived ideas we have about the ideal shape and function of a lamp formed the basis of this design exploration. I chose to use household products that in some

way “emit something”, whether it is heat, steam, or waffles.

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Research: Palo Alto Police Department ∆ Ethnographic Research among police officers and detectives ∆ How does the police force portray itself as a brand?

Everybody, at some point in their life, will come into contact with the police.

Working in this profession makes you highly visible in the public eye, which requires a complex negotiation of public and private personas. Together with a partner I shadowed

and interviewed officers and detectives in order to identify explicit and implicit needs.

Some of the issues we covered were police branding, the separation of individual identity from group identity, and making police gear more comfortable for female officers.

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Apartment Complex Brochure ∆ Concept, Layout, Printing

This brochure was made to be sent out to households in Raufoss, Norway, to generate interest about a new housing development project. I was responsible for art direction

and layout together with Architectural Association student Erlend Skjeseth.

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Post-It Wall Pattern ∆ Concept, Construction

Initially a study in repeating patterns, this project evolved into a simple demonstration of how scale can make the individual pieces disappear into the emerging whole. Students entering into the room would first see the post-its on the door, but would

not perceive the full scale of the piece until they were in the room and turned around. The impact of the piece thus became instantaneous and unexpected.

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Automatic Drawing Machine ∆ Concept, Construction

Made out of parts from a broken Epson printer, the Automatic Drawing Machine makes jagged circles as it travels slowly across the drawing surface.