Graphic Design Portfolio
Education
Andrea Vedrianca
Hi there, I’m Andrea.
I’m a Graphic Designer based in Jakarta & Tangerang.
I’m highly motivated student that has a deep passion for Design, Creative, and Marketing fields. Has some experience in managing a social media account, leading a creative team, and working on independent creative projects that focused on graphic design, website design, and branding.
I’m willing to learn through criticism and always excited to get new experiences
Work Experience
July 2024Present
January 2024July 2024
March 2023June 2023
January 2023March 2023
July 2022January 2023
May 2022November 2022
January 2019May 2019
Ambilhati - Contract
Graphic Designer
OCBC Indonesia - Internship
Graphic Designer
Cicil - Internship
Graphic Designer
Anak-Elang Harley Davidson - Contract
Graphic Designer
Shopee Indonesia - Internship
Corporate A airs (Brand Creative)
Digital Journalism UMN - Internship
Social Media O cer
Walepay Finansial Teknologi - Internship
Creative Graphic Designer
Volunteering & Organizations
February 2022May 2022 Asisstant Lecturer Universitas Multimedia Nusantara
January 2021November 2022 Head of Multimedia & Art Mentoring UMN
November 2020March 2022 Visual Designer Nusakara Artspace UMN
October 2020November 2020 Visual Coordinator Gelora Muda UMN
Ambilhati Gudang Garam
In this project, I had the chance to create a key visual concept featuring a legendary musician as the main star. The design highlights the iconic Red Gibson guitar, which has become a symbol of Gudang Garam.
I started the process by using AI-generated images and Adobe Photoshop to create the initial composition. These tools were only used for dra ing, as the final version will be completed through a real photoshoot to ensure a high-quality result.
Samsung
For Samsung, I created a key visual for the launch of a new product featuring its latest color variant and Samsung Care protection.
The key visual was designed using Adobe Photoshop, ensuring a clean and striking look to highlight the product's features and benefits. SELECTED WORKS
Ultramilk
This time, I had the opportunity to create an ultra key visual for the Ramadan edition, centered around the theme of togetherness in celebrating kindness and warmth.
SELECTED WORKS
Key visual was cra ed using Adobe Photoshop and AI-generated images for the initial composition. These tools were only used for dra ing, as the final version will be completed through a real photoshoot to ensure a high-quality result.
One of my packaging design projects was Ultramilk Juice. This project was a pitching project, where Ultramilk aimed to launch a new product: fruit juice.
The white packaging was designed for Ultra Juice for kids, featuring fruit illustrations turned into playful characters to appeal to children.
Meanwhile, the purple and yellow packaging was created for adults, using real stock photos of fruits along with information about the health benefits of the fruits used in the juice.
Designed using Adobe Photoshop.
SELECTED WORKS
Erha
For Erha, I worked on a digital imaging project for their sunscreen campaign. One of the concepts involved a collaboration with Puyo pudding, which features colors resembling various human skin tones.
Displayed here are the before and a er results of the digital imaging process.
SELECTED WORKS
Indomilk
Susu Steril
On this occasion, I created Instagram posts for Indomilk Susu Steril. As the o cial sponsor of the national football team, Indomilk Susu Steril was featured in posts celebrating the team’s performance—whether it was a victory, a draw, or a loss a er the match.
The designs were created using Adobe Photoshop, including color adjustments of raw photos to enhance their visual appeal.
Shopee Indonesia
In this section, I designed a variety of visual content for Shopee Pilih Lokal's Instagram posts. The visual assets were sourced from photostock websites and merchant partner.
I also have the responsibility to create and carry out refreshment design every month for Bazaar Pilih Lokal.
Bazaar Pilih Lokal is a monthly program with a di erent theme each month, such as beauty month, snacks, women's clothing, and more. In this program, besides creating Landing Pages and In-App banners, various other collateral items are also produced, such as Instagram posts.
Here are some In-App banner designs that I have created. Some of these banners appear on the main landing page, while others are sliding In-App banners.
SELECTED WORKS
This project was created to celebrate Hari Batik Nasional. I was responsible for designing the key visual and other collateral materials.
To create the key visual, I searched fabric assets and patterns from stock photo websites and performed digital imaging to achieve the desired colors. Additionally, I adjusted the patterns to ensure they seamlessly integrated with the fabric.
OCBC Indonesia
In this project, I created a special anniversary promotion for Bunga KPR Special Anniversary OCBC.
The visual assets were sourced from photostock websites. It took some time to complete the digital imaging and layout design until the key visual received approval from all parties involved. There are 9 outputs for di erent collateral materials.
SELECTED WORKS
For this project, I am responsible for creating key visuals for the Poinseru products. For visual assets, I source them from stock photo websites.
Then, I do digital imaging and layouting. Once the key visuals are approved, I proceed to create other collaterals.
SELECTED WORKS
In this project, my task was to create the key visual for KTA Cashloan Payroll. All visual assets used were sourced from stock photo websites.
A er obtaining the assets, I conducted digital imaging to change the colors of some images such as women's clothing and motorcycle colors.
Then, I proceeded with the layout design. Once I received approval, I continued to create other collaterals.
There are plenty artworks that I have been worked on.
With various output not only digital, but also printed media. SELECTED WORKS
Lockerwear Sportswear
Lockerwear is a men's sports product originating from Indonesia. They aim to climb the ladder and leave a mark as they demonstrate the quality of their products through their reputation on digital media.
Lockerwear is a brand that has a masculine and fearless visual style. At this brand, I learned to create bold design and provide white space for designs.
As you can see on the right, here is one of the designs I created for the Twin Date promo, using supergraphics and perspective to create a dynamic design. The dominant green color aligns with the established guidelines.
Here are some of my designs for Lockerwear. I do design for their Instagram feeds and stories.
Playing with the supergraphic and bold fonts for masculine and fearless style.
SELECTED WORKS
Cicil
In this section, I designed a variety of visual content for cicil.id Instagram posts. The visual assets were sourced from vector websites and partners.
I also make various website banner to promote workshop, event, and other promotional things.
In this project, I was responsible with creating the key visual for the Ramadan edition. The logo was provided by the creative head. I sourced visual assets from a free vector website. A er completing the layout and receiving approval, I proceeded to create other collateral.
Keep in Touch!
I continue to develop my creative skills and explore the boundaries of visual art.
I love making new connections and collaborating on interesting projects. If you are interested in collaborating or just want to talk about art, feel free to contact me at:
andreavedrianca@gmail.com
+62 851 5644 3515