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ready for the r-evolution?
urban cycling eco-outwear
ABOUT
VELO BOOKLET FAIR, PRINTED ON RECYCLE PAPER (2017)
MANIFESTO
VELO IS AN EMERGING BRAND OF SUSTAINABLE OUTWEAR COMPOSED BY DESIGNERS AND CYCLING LOVERS PROFESSIONAL.
I PLANET AND PEOPLE FIRST EVERYTHING WE DO IS FOR YOU, BOTH.
INNOVATION AND UNIQUE STYLE ARE THE FOUNDATIONS WE MOVE WITH AND FORWARD. ADDRESSING THE PRACTICAL NEEDS OF URBAN RIDERS AND BIKE PASSIONATES IS OUR MISSION, THINKING ABOUT PEOPLE AND ENVIRONMENT OUR CREDO.
II BORN TO BE A PRO HOLISTIC DESIGN AND TECHNOLOGY TO BRING PERFORMANCES TO THE NEXT LEVEL.
III RIDE, DESIGN, REPEATE
BE PART OF THE URBAN BIKE COMMUTING R-EVOLUTION. JOIN THE PROJECT.
FROM RIDERS TO RIDERS. ALL COMES
MORE ON VELOUTWEAR.IT
FROM OUR OWN EXPERIENCES, AND YOURS.
INFO@VELOUTWEAR.IT
IV THINKED, DESIGNED AND MADE IN ITALY HISTORY, PROCESS, PEOPLE AND IDEAS.
THE ARIA JACKET
V BELIVE IN BIKE COMMUTING JOIN THE NEW. RIDE
VELO’S SPECS:
A REVOLUTIONARY JACKET WAS BORN: WELCOME TO ARIA
ETHICAL FABRICS:
A PERFORMANCE JACKET DESIGNED FOR URBAN COMMUTING AND EVERYDAY CYCLING CHALLENGES BY ANSWERING THE SPECIFIC REQUESTS OF A CONTINUOSLY EVOLVING MARKET. THE MOST ADVANCED BLUE MATERIALS AND TECHNOLOGIES ARE USED IN ORDER TO COMBINE PERFORMANCE AND ECO FAIRNESS. IT DOES MATTER. MADE FOR MOTION TO NEVER STOP YOU, STRONG TO MAKE YOU RIDE SAFE, UNIQUE TO MAKE YOU LIVE THE EXPERIENCE. THIS IS ARIA.
> CORK FABRICS SHIELD YOU FROM THE ELEMENTS. IT’S ALSO BREATHABLE, ABRASION RESISTANT AND LIGHTWEIGHTED. > THE OUTERSHELL IS MADE BY ECOREPEL® BIO A BREATHABLE DUAL ACTION MATERIAL FROM SCHOELLER® TO KEEP YOU COOL AND DRY WHILE YOU ARE ON THE MOVE. AN ECO-INNOVATIVE MATERIAL BASED ON THE LATEST RENEWABLE RAW ELEMENTS AND OGM/PFC FREE. ALL TECHNOLOGY BLUESIGN® APPROVED.
FUNCIONAL DETAILS: > SIDE AND BACK VENTS TO COOL DOWN FAST. > MAGZIP® BY IDEAL FASTNER CORPORATION® IS AN EASY-TO-ZIP SUPERIOR MAGNETIC SLIDER. > CHEST POCKET FOR QUICK SMARTPHONE ACCESS. > AERODYNAMIC HOODIE AIR CUTS FOR CLIMATE REGULATION. > CORD HOODIE STOP FROM UPCYCLED BIKE CHAIN. > BACK SIDE POCKETS WITH MAGNET CLOSING FOR RIDE USE. DOUBLE FACE WRIST BEND WITH REFLECTIVE NIGHT SIDE BY 3M ®. >
> alessandro bruzza cinelli-chrome-smith team alessandro bruzza
cinelli-chrome-smith team
ERGONOMIC SHAPE AND EXTENDED DROP FOR GREATER BACK PROTECTION.
PACKAGING CONCEPT VELO IS NOT JUST A JACKET. WE ARE DEVELOPING A COMPLEX PRODUCT-SYSTEM ACCORDING TO ETHICS, CARE FOR THE ENVIRONMENT AND EXCELLENCES IN EACH FIELD. VELO’S PACKAGING IS AN EXCLUSIVE CONCEPT DEVELOPED IN PARTNERSHIP WITH ANDREA DE SIMEIS, A TRADITIONAL PAPERMAKER FROM SOUTHERN ITALY. THE PACK IS HANDCRAFTED WITH STRAW PAPER AND DESIGNED FOR BE REUSED.
PREMIUM BERLIN 2018 velo was selected and exposed at the berlin premium 2018 show, winning recognition as "young talent & green label.
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