ANDREI DINU Hello! I’m Andrei Dinu Interface Designer, Art Director & MINI Lover
DESIGN PORTFOLIO I love creating concepts and designing interfaces for screens of all shapes and sizes. What I like the most is the process, taking a project from wire framing to interface design, always considering the user’s journey
ANDREI DINU Born on 7th of May 1987, Bucharest, Romania
Experience
CO - Founder / Interface Designer / Art Direction
Skills
Interface Designer Wireframe Tinker Art Director MINI Lover
HOLLA Studio Period: 2014 / Present Job Description: HOLLA Studio is composed of 2 people that united to make beautiful things from every material that comes their way. It’s a Studio in the process of being born and we are proudly working at it each day.
U CV Group Creative Director / Interface Designer
Kubis Interactive Period: 2010 / 2014 Job Description: Together with a talented team I managed projects and campaigns that I’ve fallen in love with, for some of the biggest clients in Romania and not only (Toyota, Citibank, Vodafone to name a few).
Digital Campaign Online Advertising User Experiance Gamification
Web Designer / Junior
Olgilvy One Worldwide Period: 2007 / 2008 Job Description: I was part of the digital creative team handling design execution and ideas for different advertising campaigns. It was my first contact with pure advertising and what a great experience it has been! I learned so much in such a short period of time and that helped me tremendously from that point on.
TOYOTA Toyota is a brand that praises quality above everything else. This particular aspect had to be visible in their online presence wither it was on their main website, Facebook page or an internal project for their employees. Working for Toyota as a brand was challenging and satisfying at the same time.
One of the challenges to sky rock their Facebook awareness. They were the first car company in our country to give a Toyota as a prize through a Facebook campaign. Also I was proud to work for a client who invests so much in green energy.
TOYOTA TOYOTA YARIS
Toyota, with the launch of their new Toyota Yaris, approached us to make the website for their new campaign. Basically if you had an old Toyota Yaris you could exchange it now for a new one and obtain a great deal for it. Responsibilities: Creative Input Project Planning Layout Design
TOYOTA TOYOTA AVENSIS
Toyota launched the new Toyota Avensis with a lot of buzz created around it. Toyota Avensis being their prestige model we came up with the idea to create, besides the website, a Facebook app that not only guaranteed a test drive but also a full front picture on one of the top magazines (Top Gear, for men, or Viva Magazine for women). Responsibilities: Art Direction for Media Banners Layout Design for Toyota Website Layout Design for Facebook App
TOYOTA TOYOTA AURIS
The new Toyota Auris was launched with the concept “Built around you� and we implemented this in a banner campaign with a smart touch. All the elements of the new Toyota Auris (brakes, wheels, engine were to float around you like you were always inside their new car). Responsibilities: Art Direction Layout Design for the Media Banners Flash Animation
TOYOTA TOYOTA AYGO
The Creative Concept behind the new Toyota Aygo was that it is so small it gets you anywhere in time, no matter how busy the city is or how narrow the streets are. So we came up with the idea of making a banner campaign where the new Toyota Auris would drive between the narrow spaces of the word “anywhere�. Responsibilities: Creative Direction Layout Design for Media Banners Flash Animation for Media Banners
TOYOTA TOYOTA BUYBACK
Toyota, like other local car companies, implemented a buyback program with a large success for the public. For this we built an online platform for people to easily enter the program. Responsibilities: Creative Input Layout Design
FESTARI Rudy Festari, a native of Rome, Italy, is known for his distinct sense of style, and along with his many years of fashion experience is well respected for his knowledge of men’s apparel.
Festari for Men’s diverse clientele consists of well-known athletes, the elite and established professional as well as the up and coming businessman.
FESTARI FESTARI ONLINE SHOP
The Festari online shop redesign was a personal challenge for me. I strived to push the User Experience as far as I could. Being a luxury product there was a lot of attention to detail, to the process of ordering custom built suits and to the way the products were presented. We also integrated the social media apps like Facebook & Twitter. Responsibilities: Art Direction UX Layout Design
VODAFONE When the agency I work for took on Vodafone as a client, being the worldwide mobile brand that it is, created a huge pressure in providing at least the same high quality online presence that it already had.
VODAFONE M-PESA
M-PESA is Vodafone’s first money transfer service in Romania. Being that is so different from their usual communication services the solution had to break previous patterns and it had to be friendly and direct. Responsibilities: UX/UI Layout Design Group Creative Direction
VODAFONE VODAFONE REDESIGN
Vodafone came to us with the need of redesigning their website by the new global guidelines. The biggest challenge we had to face was reorganizing all the information that was spread on their old website to the new one. A lot of time was spent just drawing wireframes and information architecture. Responsibilities: UX/UI Layout Design Group Creative Direction
REDD’S Redd’s is a women targeted local beer available in two flavors: lemon and cranberries. It is unique in its own way on the local beer market being present in high end locations.
The brand philosophy is all about women’s confidence in their own femininity.
REDD’S REDD’S REDESIGN
Redd’s launched a new flavor: Redd’s Cranberry. Our task was to create a fresh image for its online presence while still keeping in mind their other flavor, Redd’s Lemon, which was already a huge succes. The website has two themes you can choose from Cranberry and Lemon.It also has a very cool Cocktails section - this was new for Redd’s as now you could prepare cocktails with the help of your favorite beer. Responsibilities: Art Direction Layout Design
REDD’S REDD’S CRANBERRY WINTER COLLECTION
Discover a winter full of taste. It was an app where users had to submit photos with them and their favorite accessories. The prize was Redd’s Cranberry Winter Collection - accessories created by Josephinela. Responsibilities: Layout Design
CITIBANK Having the opportunity to work on the online presence of a banking client such as Citibank allowed me enrich my experience in business targeted projects and thus to perfect a clean design style with attention to the user’s needs on a banking website.
The work included various media campaigns, landing pages, Citibank Gold redesign, Facebook apps and Newsletter campaigns.
DEFINE Define is a training platform built around the fitness master Henry “Hank” Richardson. His Core Fusion methods include a holistic approach, Define’s tagline being “Body & Mind”. The sport platform focuses on targeted workout programs that the user can follow. Responsibilities UX/UI Art Direction Layout Design
FLORESCU FOUNDATION The Florescu brothers are well known both for their successful businesses and for their philanthropic projects. Santa Macrina is one such place that offers abandoned children food, shelter and compassion. The shelter’s online presence needed to reflect the organizations’s values and good vibes. Responsibilities: Art Direction Layout Design Illustration
FLORESCU FOUNDATION SANTA MACRINA
Thank you, Andrei